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Introduction Emblem
Correct Usage Incorrect Usage Spacing
Typography Colors Secondary Mark Correct Usage Incorrect Usage Spacing
Pictograms 4
Correct Usage Incorrect Usage
Mascots Torch & Cauldron Tickets Environmental Graphics Medals Posters
The 2032 Olympics wants to embody the spirit of togetherness. As Pablo Picasso said, ‘Action is the foundational key to all success.’ In this year, we strive for these games to kindle friendships and forge strong bonds.
Our motto...
‘strength in harmony’ ...represents the presence our graphics have. The style of this year is the culmination of small parts forming a sturdy design.
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Meet...
Our logo, Altamira, is based on a bull paining in the Altamira Cave. The design was inspired from the original cave painting and the art style of the painter Joan Miro.
*note ‘madrid’ must always appear in all lowercase in the logo*
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original on color gray-scale on color white letter on color all white on color all black on color
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emblem without text
emblem without rings
editing colors
unofficial colors
stretching or squishing
unofficial backgrounds
slanting emblem
outlining emblem
emblem with drop shadow
outline only emblem
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The area around the emblem must be no smaller then the ‘0’ in 2032.
Zero height
1 inch
The emblem must be at or above 1 inch on its width.
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Aglet Sans Light 18pt. font abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Aglet Sans Regular 18pt. font abcdefghijklmnopqrstuzwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
blazing red CMYK: 22, 100, 100, 16 RBG: 170, 31, 35 hardy yellow CMYK: 0, 22, 99, 0 RBG: 255, 199, 14 swift blue CMYK: 70, 50, 0, 0 RBG: 88, 122, 188
sturdy blue CMYK: 82, 65, 16, 2 RBG: 68, 97, 151 binding gold CMYK: 3, 44, 100, 0 RBG: 241, 157, 32
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This simplified version of the emblem will help designers in areas that are too congested for the full color emblem.
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original on gray scale on all white on all black on background background background background
The area around the secondary mark must be no smaller than the ring height. unofficial colors
unofficial backgrounds
reflecting
stretching or squishing
outlining
outline only
rotating
removal of rings
ring height
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archery
athletics
football
surfing
diving
swimming
volleyball
golf
fencing
handball
tennis
weightlifting
sailing
karate
baseball
badminton
triathlon
modern pentathlon
wrestling
sport climbing
boxing
water polo
judo
canoe
taekwondo basketball
artistic swimming
cycling
shooting
equestrian trampoline
rugby
hockey
table tennis
artistic rhythmic gymnastics gymnastics
skateboarding rowing
official colors
Pictograms will always appear with a solid white fill.
unofficial color stroke
unofficial background color
filled with not white...?
outline only
without white fill
black or gold stroke with official color background rotating
reflecting
stretching or squishing
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The fire and water sprites are ready to show that true rivalry needs a strong friendship to push each other to their limit.
The fire and water sprites are the mascots of the 2032 Olympics. They symbolize the Madrid motto of...
‘Fui sobre agua edificada, mis muros de fuego son. Esta es mi insignia y blasón.’ ‘On water I was built, my walls are made of fire. This is my ensign and escutcheon.’
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The torch and cauldron also make use of the golden strip. The torch and cauldron are made to look like waves that hold the fire, giving a visualized meaning to the Madrid motto.
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Final
The pictogram and information can be changed to accommodate all events and vary in background color by using blazing red, hardy yellow, or swift blue.
béisbol beisbol base-ball baseball
béisbol beisbol base-ball baseball
fecha data date date
hora temps temps time entrada entrada entrée entrance bloque bloc bloquer block
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código codi code code
rangée row asiento seient siège seat
fecha data date date
date
ciclismo en bicicle ta cyclism e
Santiago Bernabéu Stadium
Bernabéu
Stadium hora temps temps time
entrada entrada entrée entrance
bloque bloc bloquer Estadio de La Cartuja block fecha
Final
Final
Santiago
Velodrom e fecha data
date
código codi code code
rangée row asiento seient siège seat codi code code
temps time entrada entrada entrée entrance
rangée row
bloque bloc bloquer block
asiento seient siège seat
temps time entrada entrada entrée entrance bloque bloc bloquer block
codi code code
rangée row asiento seient siège seat
light post banners
venue banners
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front
The medals are wrapped in a olive wreath design that hold the contents of the front and back design. Each medal will have the individual event design carved in the back. The participation medals will have all the events carved into the back design.
back
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gold
madrid 2032
silver
bronze
madrid 2032
madrid 2032
participation
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This poster series of three show some different styles of art that were used in my Olympics design. The pictogram poster is in the standard Olympic style. The mascot poster models Juan Miro’s use of colors and line stroke in his paintings. Lastly, the artistic poster was made with the stylistic inspiration of cubism. It uses the secondary mark to compliment the outlined figure
pictogram poster
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mascot poster
artistic poster
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