TURN-KEY GALLERY PROGRAM
Why Natuzzi Editions
Why a Gallery concept
• Rich history: For more than a half-century, the Natuzzi Group’s core mission has been to create quality, handcrafted upholstery using the best leathers in a compelling range of styles, configurations and colors and constant investments in R&D.
• The Natuzzi Editions gallery ensures a coordinated look where design, colors and materials always match.
• Unparalleled comfort and design: Natuzzi Editions combines expert craftsmanship, unique comfort, uncompromising style and Italian passion to bring you exciting products specifically designed for meeting customer’s needs.
• Certified production process: Products are manufactured only in Natuzzi Group-owned factories, where we control 90% of raw materials.
• High-tech support: A SAP integrated system controls administrative functions, the production process and order management.
• The gallery enhances value and attention to the product, thus maximizing the return per square METER.
• It creates an immediate focus for every consumer who enters your store.
• The gallery makes consumers feel at ease, comfortable and relaxed.
• It’s a unique sales environment that sets your store apart from the competition.
• The program is backed by a full range of support, including space planning, training, service and marketing.
Example of a 9 group Gallery
side view
front view
DISPLAY SYSTEM
elements
branded suspended beam
wall pictures
schematic holder
leather
walnut grain
screen devider
swatches trolley
melamine flooring
with logo
double - side , free - standing educational totem with tv screen and leather swatches
wall with decorative boiserie panel
Example of a 16 group gallery with all optional elements
front view
side view
DISPLAY SYSTEM elements
optional system elements
branded
free - standing totem
entrance wall with boiserie and tv screen
small pillow display
large lighting wall with plain white screen with text
lighting wall with decorative bookcase screen
pillow display
leather wall
EDUCATION CENTER
DISPLAY SYSTEM elements
• The Natuzzi Editions Education Center is a revolutionary display system that creates a unique and dedicated environment while maintaining a degree of flexibility required for your retail floor.
• All elements are free-standing and easy-to-install. No professional installation is required which means you can create a Natuzzi Editions branded environment in almost any space.
screen devider with logo
schematic holder
• The presentation informs and educates consumers, guiding them to make the best purchase for their home and lifestyle.
• The center engages the consumer, clearly communicating the Natuzzi Editions brand values and product features.
double - side , free - standing wall with decorative boiserie panel
educational totem with tv screen and leather swatches
WHAT DO WE OFFER
PRODUCT Stylish, high-quality Natuzzi Editions branded furniture •
Product platform analysis including: Style Price Point Function Color Category Configuration
• Visual & Display guidelines
customer service • Web-based order entry system • Online order status report • Online photos and schematics
B795
■ vers. 446
■ vers. 446
■ vers. 182 + 481
B795 SCHEMATICS
COMPOSITION EXAMPLES
© 2012 Natuzzi S.p.A. - All rights reserved. The trademark, logos and designs are property of Natuzzi S.p.A. Any unauthorized reproduction, copying, disclosure, modification or use (in any way) is strictly forbidden.
This information is based on the latest product information available at the time of printing. The right to discontinue and make changes is reserved. Printed on 29/01/2014 - Pricelist 91
Training
B768
• Introduction to Natuzzi and our brand values • Product training • Leather training • Order management and operations training
DISPLAY SYSTEM SERVICES • Project coordination • Detailed layout of product and materials
B814
B817
B893
• Technical sheets of all display elements
ADVERTISING & MARKETING • Advertising kit templates and high-res images • Reserved web area with image library • Dealer locator • Links to dealer website • Product and brand news on social media
opening CAMPAIGN
NEW COLLECTION CAMPAIGN
Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.
Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.
NatuzzIEdItIoNs.com
NatuzzIEdItIoNs.com
3-pc sofa set in leather $0.000
discover our new collections.
3-pc sofa set in leather $0.000
XXX X LeRY IN NS GAL ITed Ied ITIo LLY INv NAT UZZ coR dIA YoU ARe New ope NIN G. To The wed nes
14 2014 emb er day, nov 10:0 0 am x. , 12 xxx str eet
oxf ord
3 seater sofa in leather $0.000
3 seater sofa in leather $0.000
3-seat sofa in leather $0.000
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3-seat sofa in leather $0.000
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. mollit anim id est laborum.
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4/1/14 4:12 PM
single page
Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.
Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.
NATuzzIEDITIONS.COM
NATuzzIEDITIONS.COM
discover our new collections.
3-seat sofa with ottoman in leather $0.000
IN XXXX GALLeRYITed IedITIoNs INv NATUZZ ARe coRdIALLY G. YoU opeNIN To The New 4 ber 14 201 ay, novem wednesd 10:00 am , 12 xxxx. eet str oxford
DESIGNED FOR COMFORTABLE LIFE
3-seat sofa with ottoman in leather $0.000
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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sectional and ottoman in leather $0.000
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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3-seat sofa with ottoman in leather $0.000
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SALE CAMPAIGN
TRADE CAMPAIGN
Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.
We are proud to present the ultimate in Italian comfort. NatuzzIEdItIoNs.com
Italian comfort on sale.
Sectional in leather $0.000
$2,000
PLusH PILLoWBacK aLL LEatHER
$1,340
$2,000
modERN aLL LEatHER soFa
$1,120 HIGH POINT FURNITURE MARKET APRIL 5 TH-10 TH 2014
$2,000
tRaNsItIoNaL aLL LEatHER RoLL aRm
$1,750
$2,000
coNtEmPoRaRY 3 aLL LEatHER sEctIoNaL
$1,750
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HIGH POINT sHOWROOM 130 WEsT cOMMERcE AVENUE OPEN FROM 8AM. TO 7PM.
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Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.
NATUzzIEdITIONs.cOM
4/1/14 5:05 PM
single page
Italian comfort on sale.
We are Proud to Present the Ultimate in Italian Comfort.
$2,000
PLuSH PILLOWBACK ALL LEATHER
NATuzzIEDITIONS.COM
$1,340
$2,000
MODERN ALL LEATHER SOFA
$1,120
$2,000
TRANSITIONAL ALL LEATHER ROLL ARM
$1,750
CONTEMPORARY 3 ALL LEATHER SECTIONAL
$1,750
HIGH POINT FURNITURE MARKET APRIL 5 TH-10 TH 2014
$2,000
3-seat sofa with ottoman in leather $0.000
Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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HIGH POINT SHOWROOM 130 WEST COMMERCE AVENUE OPEN FROM 8AM. TO 7PM.
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NATUzzIEdITIONS.COM
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WHAT DO WE ASK
partnership • Signed and completed display system agreement • Committed floorspace 100% dedicated to the display of Natuzzi Editions branded upholstery products • Willingness and ability to followthrough on minimum time requirements • Partnership attitude and compliance with Natuzzi ethical values • Ability to implement multiple display systems within the agreed geographic area
brand sensitivity • Advertising and communication activities according to Natuzzi Editions advertising guidelines and templates • Allowed use of the Natuzzi Editions display system • Compliance with visual guidelines and final project • Correct use of Natuzzi Editions trademark
For any further information, please ask to your sales representative
natuzzieditions . com