Natuzzi Editions Turnkey Gallery Brochure by Natuzzi

TURN-KEY GALLERY PROGRAM

Why Natuzzi Editions

Why a Gallery concept

• Rich history: For more than a half-century, the Natuzzi Group’s core mission has been to create quality, handcrafted upholstery using the best leathers in a compelling range of styles, configurations and colors and constant investments in R&D.

• The Natuzzi Editions gallery ensures a coordinated look where design, colors and materials always match.

• Unparalleled comfort and design: Natuzzi Editions combines expert craftsmanship, unique comfort, uncompromising style and Italian passion to bring you exciting products specifically designed for meeting customer’s needs.

• Certified production process: Products are manufactured only in Natuzzi Group-owned factories, where we control 90% of raw materials.

• High-tech support: A SAP integrated system controls administrative functions, the production process and order management.

• The gallery enhances value and attention to the product, thus maximizing the return per square METER.

• It creates an immediate focus for every consumer who enters your store.

• The gallery makes consumers feel at ease, comfortable and relaxed.

• It’s a unique sales environment that sets your store apart from the competition.

• The program is backed by a full range of support, including space planning, training, service and marketing.

Example of a 9 group Gallery

side view

front view

DISPLAY SYSTEM

elements

branded suspended beam

wall pictures

schematic holder

leather

walnut grain

screen devider

swatches trolley

melamine flooring

with logo

double - side , free - standing educational totem with tv screen and leather swatches

wall with decorative boiserie panel

Example of a 16 group gallery with all optional elements

front view

side view

DISPLAY SYSTEM elements

optional system elements

branded

free - standing totem

entrance wall with boiserie and tv screen

small pillow display

large lighting wall with plain white screen with text

lighting wall with decorative bookcase screen

pillow display

leather wall

EDUCATION CENTER

DISPLAY SYSTEM elements

• The Natuzzi Editions Education Center is a revolutionary display system that creates a unique and dedicated environment while maintaining a degree of flexibility required for your retail floor.

• All elements are free-standing and easy-to-install. No professional installation is required which means you can create a Natuzzi Editions branded environment in almost any space.

screen devider with logo

schematic holder

• The presentation informs and educates consumers, guiding them to make the best purchase for their home and lifestyle.

• The center engages the consumer, clearly communicating the Natuzzi Editions brand values and product features.

double - side , free - standing wall with decorative boiserie panel

educational totem with tv screen and leather swatches

WHAT DO WE OFFER

PRODUCT Stylish, high-quality Natuzzi Editions branded furniture •

Product platform analysis including: Style Price Point Function Color Category Configuration

• Visual & Display guidelines

customer service • Web-based order entry system • Online order status report • Online photos and schematics

B795

■ vers. 446

■ vers. 182 + 481

B795 SCHEMATICS

COMPOSITION EXAMPLES

© 2012 Natuzzi S.p.A. - All rights reserved. The trademark, logos and designs are property of Natuzzi S.p.A. Any unauthorized reproduction, copying, disclosure, modification or use (in any way) is strictly forbidden.

This information is based on the latest product information available at the time of printing. The right to discontinue and make changes is reserved. Printed on 29/01/2014 - Pricelist 91

Training

B768

• Introduction to Natuzzi and our brand values • Product training • Leather training • Order management and operations training

DISPLAY SYSTEM SERVICES • Project coordination • Detailed layout of product and materials

B814

B817

B893

• Technical sheets of all display elements

ADVERTISING & MARKETING • Advertising kit templates and high-res images • Reserved web area with image library • Dealer locator • Links to dealer website • Product and brand news on social media

opening CAMPAIGN

NEW COLLECTION CAMPAIGN

Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.

NatuzzIEdItIoNs.com

3-pc sofa set in leather $0.000

discover our new collections.

3-pc sofa set in leather $0.000

XXX X LeRY IN NS GAL ITed Ied ITIo LLY INv NAT UZZ coR dIA YoU ARe New ope NIN G. To The wed nes

14 2014 emb er day, nov 10:0 0 am x. , 12 xxx str eet

oxf ord

3 seater sofa in leather $0.000

3-seat sofa in leather $0.000

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3-seat sofa in leather $0.000

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Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.

NATuzzIEDITIONS.COM

discover our new collections.

3-seat sofa with ottoman in leather $0.000

IN XXXX GALLeRYITed IedITIoNs INv NATUZZ ARe coRdIALLY G. YoU opeNIN To The New 4 ber 14 201 ay, novem wednesd 10:00 am , 12 xxxx. eet str oxford

DESIGNED FOR COMFORTABLE LIFE

3-seat sofa with ottoman in leather $0.000

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sectional and ottoman in leather $0.000

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3-seat sofa with ottoman in leather $0.000

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SALE CAMPAIGN

TRADE CAMPAIGN

Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.

We are proud to present the ultimate in Italian comfort. NatuzzIEdItIoNs.com

Italian comfort on sale.

Sectional in leather $0.000

$2,000

PLusH PILLoWBacK aLL LEatHER

$1,340

$2,000

modERN aLL LEatHER soFa

$1,120 HIGH POINT FURNITURE MARKET APRIL 5 TH-10 TH 2014

$2,000

tRaNsItIoNaL aLL LEatHER RoLL aRm

$1,750

$2,000

coNtEmPoRaRY 3 aLL LEatHER sEctIoNaL

$1,750

HIGH POINT sHOWROOM 130 WEsT cOMMERcE AVENUE OPEN FROM 8AM. TO 7PM.

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Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.

NATUzzIEdITIONs.cOM

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Italian comfort on sale.

We are Proud to Present the Ultimate in Italian Comfort.

$2,000

PLuSH PILLOWBACK ALL LEATHER

NATuzzIEDITIONS.COM

$1,340

$2,000

MODERN ALL LEATHER SOFA

$1,120

$2,000

TRANSITIONAL ALL LEATHER ROLL ARM

$1,750

CONTEMPORARY 3 ALL LEATHER SECTIONAL

$1,750

HIGH POINT FURNITURE MARKET APRIL 5 TH-10 TH 2014

$2,000

3-seat sofa with ottoman in leather $0.000

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HIGH POINT SHOWROOM 130 WEST COMMERCE AVENUE OPEN FROM 8AM. TO 7PM.

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NATUzzIEdITIONS.COM

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WHAT DO WE ASK

partnership • Signed and completed display system agreement • Committed floorspace 100% dedicated to the display of Natuzzi Editions branded upholstery products • Willingness and ability to followthrough on minimum time requirements • Partnership attitude and compliance with Natuzzi ethical values • Ability to implement multiple display systems within the agreed geographic area

brand sensitivity • Advertising and communication activities according to Natuzzi Editions advertising guidelines and templates • Allowed use of the Natuzzi Editions display system • Compliance with visual guidelines and final project • Correct use of Natuzzi Editions trademark

For any further information, please ask to your sales representative

natuzzieditions . com