PŌRTFŌLIŌ Cameron Smith - Product Designer -
20_19
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Åire Hålare
Innovating a toaster to increase efficiency. Knife block created for design week.
Pårts-Tray
IKEA Injection moulded promotional widget manufacture.
Styrelse
Multifunctional drawing board for commuters.
Cabriō
Radio streamlined speaker system.
Ūrban
Demanding 3 day brief to reduce climate change.
Persōnal
Collection of my own personal work.
Ă…ire
Brief: Toasters have reached the Mature stage of the product development cycle. Try and combat this by coming up with a new, innovative design. Duration: 2 Months. Type: Individual Project
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Ideation
Inspiration
The developed concept of Ă…ire was to be able to make toast in a shorter time and with increased machine efficiency. By developing a rotary toaster concept, it allows heat to hit the bread from all sides surrounding it and not just only the two faces a traditional toaster does. As opposed to using traditional heating elements, this design utilises a fan like filament, forcing hot air and heat through and rotating around the centre axis.
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Hålare
Brief: “Using a live hinge or hinges you must design a home-ware product for student accommodation that must be capable of compact storage.” Duration: 1 Week. Type: Individual Project
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Insight & Opportunity. Insight: It is clear that student accommodation kitchens are often unhygienic, cluttered and there is very little space with the majority of kitchenware items left out on surfaces due to lack of storage. With dirty sharp kitchenware occupying the surfaces, there is a danger posed to any Users which are in the kitchen - especially with bladed products.
Opportunity: The kitchen within any accommodation is the most risk populated area, but with student accommodation, it can be especially dangerous. Knives left out on surfaces and bad cooking practises where Users mix meat and vegetable chopping boards have the potential to seriously harm the User. Whilst existing products on the market offer knife and safe chopping board storage, they are bulky and take up space in an area where it is limited.
411,860 Students begin an undergraduate degree in the U.K. each year. Students are most prone to injury within the kitchen. Most common types of injury in student kitchens are burns or knife wounds.
Potential User
Adam’s Persona.
- Age: 19 - Gender: Male - First year student at Loughborough University
Pain points.
Interests.
- University first team Hockey - Studies Business and Economics - Has a part-time job as a waitor
- Lacks confidence within the kitchen and cooking. - Shares a communal kitchen with 8 others - Storage is very limited
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With little kitchen storage space and not being confident when it comes to cooking, I often end up eating out.
Development Final Design:
The Hålla design is a knife chopping block solution for students living in University accommodation. Due to students often leaving knives laying around on surfaces and also traditional knife block designs being bulky and taking up a large area of a surface within the kitchen, this is where the purpose of my design comes in. Hålla can be used as a pop-up knife block when needed, but when it is not used it can easily be stored due to the double butterfly hinge stand which folds completely flat. The outer-shell of this product relies on a live hinge to meet functional and aesthetic requirements. Hålla also incorporates a pop-out chopping board, which is stored in the unit. To ensure the observed student practise of different chopping boards touching other surfaces (meat and vegetables), this product’s chopping board has a flat hinge, which allows the chopping board to be opened to twice the size, but when folded back up the meat side of the surface and vegetable side of the surface will never touch.
Low Fidelity
Model.
Model.
Scenario
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He stores the product in his cutlery draw to save surface space and takes it out to use for his cooking.
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The student decides that he wants to cook his favourite dish.
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“The concept of this product would be welcomed by a lot of students I’m sure of it due to it’s storage, portability By taking Hålare out of storage, it and safety.” can be propped up using the butterfly hinged stand that folds in storage.
Once positioned upright, this allows the User to pull out any knives that he will need for cooking. The double sided chopping board can then be pulled out from the side of the product.
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The two sides of the boards never touch due to the location of the hinge.
The chopping board uses a flat hinge to be used for both meat and fruit.
Time Allocated: - Research - Ideation - Proposal - Prototype - Develop -CAD - Renders - Deliver
8 Hours
1 Day 3 Hours 5 Hours 1 Day 2 Days 10 Hours 1 Day
Pårts-Tray
Brief: “Taking a chosen design forward in your group, manufacture a plastic / polymer widget that is going to be given away as a promotional product for a chosen corporate identity.” Duration: 4 Week. Type: Group Project
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Widget Design
Initial widget design vision. This was the initial proposed design idea for our group widget - taken from a set piece of work before this project began where we individually worked on our own designs. The concept is an Ikea parts tray which uses a donor part (magnets) to keep assembly components such as screws, nuts, bolts and washers separated but secure upon spillage.
Rapid Prototyping As the CAD file for this widget had been created prior to this, we used rapid prototyping to 3D print our proposed widget design. This would help us address any areas in which the product would be likely to fail upon injection.
Engineering Drawings Within this deadline we would be working towards a tolerance of +/- 0.025mm. This meant every part of the mould and inserts we would be creating would have to be in this range otherwise they would not be safe for injection. Precision engineering would be needed to manufacture these parts and the best way of portraying this information is through engineering drawings. After rapid prototyping our widget we had to make amendments to the overall mould block - for example we wouldn’t be using CNC milling for these large blocks, we would only be using that for brand engraving
Mould filling simulations Before starting manufacture, it was important to test the simulated mould filling to discover where the best point to inject the polymer is. We chose location 2 due to a shorter injection time without downscaling quality which in industry would be desirable. To analyse how the mould will fill, the Solidworks plastics add-in was used. There are four important simulation results to look at: • Fill Time - This result shows how long it will take the plastics to flow around the cavity and fill the mould. • Ease of Fill - This simply shows whether the cavity fill successfully or not. • Total Stress - This result shows warp-age. • Sink Marks - This shows depressions on the surface of the part. They are caused by not packing enough plastic into the mould to get the correct density.
Manufacture
Line-up Pins H7 / h6 location fit
Metal lathe For this project we use the metal lathe to product a set of insert locator pins - these help secure our inserts and mould once fully assembled. As these parts will be experiencing a high pressure polymer being forced through the sprue / gate, it’s vital all inserts are secured otherwise the injection won’t work.
Top mould block Aluminium
Inserts securing magnet Tool steel
Milling machine This machine was by far the most used due to the design of our inserts and block. As both of our mould blocks only revolved around 2 axis, we made these manually as opposed to the more modern route of CNC milling - however we also used CNC milling, but for another purpose.
Grinding To ensure a smooth surface finish that would be reflected in the polymer surface when injection moulding, the whetstone grinder was used to remove any imperfections on the steel insert surfaces.
60° / 30° Insert Chamfers Screwed in M5 x 0.8 hole
Sprue / Gate
CNC Milling As the purpose of this project was to create a promotional widget for a business, we needed a strong branding along with it. For this we decided to put an Ikea logo embossing in the injected polymer - by cutting this out of the inserts, it would allow the plastic to form around the logo.
M8 Screws secure chamfered blocks
Bottom block
Presentation.
Manufacture.
Manufacture
First attempts
Finalised
Mass production
Scenario Board:
As part of this project, we were also given a manufacturing problem to solve:
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Produce a total of 3 million widgets in 13 weeks.
Mass Manufacture:
Reducing the number of inserts for manufacture is essential in order to create the shortest automated widget turnover time possible. By using the new 3 insert design, it reduces the assembly time for both manual and automated manufacture. The IKEA company has no link or association to the design
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FREEZE: 0.
EJ
90
EC
s
T:
OPEN: 0.60 s
We were given the hyroduction targe t To achieve this we used the cycle time and the of To achievethat thisthe wemachines would be active assumption used the cycle time and the assumption that the 160 hours per week, allowing 8 hours of downtime. This showed us that to achieve the target we would machines would be active 160 hours per week, need to use 5 moulds which would allowing 8 hours of downtime. Thisproduce showed us 3,345,844 unitsthe in 13 weeks. to need the excess that to achieve target we Due would to use production could rest the machines for an additional 516moulds which 3,345,844 units hours and stillwould meet produce the target. in 13 weeks. Due to the excess production the machines could have an additional 16 hours of downtime and still meet the target.
3.16 s
CLOSE:
1.40 s
HOLD: FILL:
2.92 s
2.21 s 11.19 Seconds / Widget
IKEA® is a registered trademark from the IKEA International Group - NGKA Holding B.V.
The best arrangement for the 5 cavities is circular, as pictured. We tried a few alternative arrangements, but they all had more waste mould space. Moulds are very expensive to commercially produce so the less material the mould uses the better. The mould that would be used for mass manufacture would only need one insert as opposed to the 14 in the original mould. This is due to 5 axis milling which is used in
- 13 Weeks - 160 Hours a week - 8 Hours downtime a week - 5 Moulds needed to reach 3 month target of 3 million - Excess production results in extra downtime per week.
3,345,844 Units in this period.
Styrelse
Brief: There is a gap in the market and a growing need for a multifunctional portable drawing desk / board that allows User’s to move it short distances. Duration: 2 Months. Type: Individual Project Currently In Development.
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Persona
- This is Alex, 22 from London - His full time job is working as an illutrator - He commutes to work daily with large amounts of equipment - When he’s commuting on the tube, he often does work for the period of the journey. - However, repacking the equipment he needs can be time consuming and tough in tight spaces. - He’s looking for a product that can aid him in doing work and easily hold all of his equipment that he needs.
Making
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Scenario
Cabriō
Brief: “Design a Radio & Bluetooth Speaker that provides a more interesting and original aesthetic than current audio products. Two stylistic directions have been proposed, you must choose either Streamlined or Rugged.” Duration: 4 weeks Type: Individual Project
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Concept Development
Final Design
Streamlined radio
Speaker / Bass tube layout
Ūrban
Brief: “Create 3 different products that can collaboratively target to reduce the effect of climate change within densely populated areas. This range of products may need a platform in which Users can interact.” Duration: 3 Days. Type: 2 Person Project.
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I’m really passionate about reducing climate change impacts, but I find it difficult as the only method of travel where I am from is by driving.
50.67% of the worlds population have no knowledge on climate change. London Glasgow Leeds Manchester Birmingham
Most polluted cities U.K.
4.5 billion cars and trucks within the world that increase the threat of climate change daily.
Persona
I want to give back to the environment, but there isn’t much I can do (Pain point).
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Research
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After creating several different designs through brainstorming and development, these were then taken to the User to be asked about feedback. The use of mixing an interactive platform with a range of products would encourage myself and others to use it.
In terms of making a load of products maybe reduce it as the range may get confusing
Concept Development
Wireframing
Final Designs.
The purpose of having a mobile platform is to encourage Users to share knowledge around climate change. By integrating a set of 3 products into the app, it allows Users to monitor plant growth, development and the reduction of CO2 in dense areas.
As this was only a 3 day deadline, it made it hard to ideate, develop, research and come up with a final solution/s. There is a lot more that could be done with this project such as refining product details and working prototypes.
A large scale solution to climate change.
A middle scale solution to climate change.
A small scale solution.
Using a hydroponic systems, plants and food can be grown in these community containers - for urban areas where local farming may be inaccessible. The process of photosynthesis has a positive impact on climate change.
Just like the large scale solution, this product also uses a hydroponic growing system, but is small enough for urban farming within homes - a personal solution.
This water bottle design makes use of one side being drinkable water, while the other houses a small plant. The days of using throwaway plastic bottles are gone.
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Scenario of use
User waters plant.
Turning on the hydroponic switch to enable plant growth.
Turning on the hydroponic switch to enable plant growth.
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User checks plant development via mobile app and harvests.
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Plant grows and data recorded.
Encourages a healthy lifestyle.
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PersĹ?nal Duration: Spare Time
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Awards
- ICT and Technology Award: 2014-2015 - Joseph Parbutt Memorial Award for Engineering and Architecture: 2016-2017 - VIth Form Award: 2016-2017 - ICT and Technology Award: 2016-2017
Software
- Solidworks / Visualize - Keyshot - Blender - Photoshop - Illustrator - InDesign - Sketchbook Pro
Skills
- Foam / Rapid prototyping modelling - Metal fabrication - Woodwork - Problem solving - Critical thinking - Communication - Team project management
About Me.
I am a Product Designer, currently in my second year of studying BSc Product Design and Technology at Loughborough University. As part of my studies, I am seeking a 6 to 12 month placement Opportunity (starting June 2019). I wish to further my knowledge of the subject whilst gaining valuable practical experience in the industry. My passion for pursuing design originated from a previous placement within a digital production company, where I worked as part of a design team testing websites. During my time at college, I won multiple awards such as the VIth Form Award, and the Engineering and Architecture Award for my achievements in Product Design
Experience
The Events Business (Jaguar Land Rover Events) Freelance (2018 - Current) ABC Leisure Group Maintenance (2018 - Current) Macdonald Hotels (Hill Valley) Waiting Staff (2015 - 2016) Psycle Interactive Design Intern (2014) IBM Design Thinking Workshop - (2018) IBM iX Workshop - (2018)
Education
- Loughborough University: (BSc) - Product Design and Technology. (2017-2021) - Sir John Talbot’s Sixth Form: A-Levels (2015-2017)
+44 07484 190727 Smith30C@gmail.com https://camerondesign.portfoliobox.net/ https://www.linkedin.com/in/camerondesign/
THANK YĹŒU
+44 07484 190727 Smith30C@gmail.com https://camerondesign.portfoliobox.net/ https://www.linkedin.com/in/camerondesign/ https://www.instagram.com/cameron.design/