'Nine' Boutique Project Research

Project Research Fashion Communication

Camilla Matthews DE0929

Contents Proposal Introduction Methodology Concept Chapter 1 1.1 History 1.2 Popularity of Spa Culture 1.3 Current Market

Chapter 2

2.1 Understanding Current Issues 2.2 Recognising Consumer Needs 2.3 The Perfect Escapism

Chapter 3

3.1 Target Market 3.2 The Male Market 3.3 Location

Chapter 4

4.1 Experiential Branding 4.2 Marketing 4.3 Advertising

Chapter 5

5.1 Competitors 5.2 Future Expansion

The Overall Experience Conclusion Quotation References Picture References

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Proposal

The aim of this project is to research and understand current issues, which have a significant distressing effect on people in society. This information will then go on to justify the significance of an easily obtainable escapism for people, within the confines of a relaxing experiential spa boutique.

Having been derived from the research document will look into well as what is currently in the products and services. The final spa retreat in an ideal location

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current state of society this the current state of affairs as market in terms of wellbeing outcome is to create a unique for a unique target audience.

Introduction People in society have to deal with more problems now than ever before.

With issues such as economy, housing prices, education and pensions continuing to be growing problems the impact upon the general public is greater than ever and the need to escape from reality is becoming an essential. ‘The UK economy only emerged from recession during the final quarter of 2009 and there is near consensus among economists that the recovery will be slow and weak.

This leaves many UK households vulnerable to further problems’ (1).

With the increase of stress in people’s lives spas have branded themselves as the perfect escapism from the real world, a place to go and get away from it all. ‘The concept of spending on self-enrichment has become a widely accepted feature of our lifestyles’ (2). Being cheaper and less stressful than a holiday they have rapidly become the perfect retreat for both men and women, to escape for a day to a tranquil place outside of town thus enabling them to have time to themselves in a stress free environment. However, at present this is targeted mainly at upper class citizens with more disposable income.

When focusing on the working class disposable income at present is sparse which is resulting in money being spent on necessities only. In theory it is this target market that need to be able to have an affordable escapism and feel the benefits. This is where the new spa boutique begins to take shape. From this a concept has developed and this research will show how a new experiential lifestyle spa brand, to be located in Shoreditch London, can be justified through relevant evidence, primary and secondary research.

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J. Murray (September 2010) Journal of Public Mental Health (March 2008) Experiential Luxury – life beyond bling

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Methodology

The aim of this research document is to gain a greater understanding of current issues, which cause an effect on people in society and how Spa experiences can create escapism from societies’ problems. A target market will be identified in order to create a more tailored brand. This information will then be taken forward to create a new experiential lifestyle brand.

Primary research will be collated through a number of different analytical methods such as: Focus Groups, Surveys, Interviews and Questionnaires. Each format of collecting information will be drawn from relevant candidates, from people who work within the spa industry to people who use or are interested in spa facilities.

Further information composed from Books, Articles, Journals, Web pages and Mintel will form secondary research. Although the location of the boutique is to be in London, research has been taken from other countries to gain a better and more knowledgeable understanding of the global spa industry. This will enhance understanding of the history of spa lifestyle and how it has evolved over time as well as standing as supporting evidence for the need for a new innovative spa lifestyle brand.

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Concept

The concept for this project research document is to create a new experiential spa boutique. ‘Nine’ boutique will be placed within London city centre breaking away from the stereotypical and somewhat costly out of town retreats. The boutiques name ‘Nine’ has come from the well-known expression ‘cloud nine’ associated with tranquility, this was decided after a focus group discussion.

‘Nine’ boutique will be aimed at a large target audience, both men and women particularly those of a middle class background. The new lifestyle brand will offer treatments that have come from different eras of spa history. This will ensure the experiential aspect of the brand and separation from reality as well as being able to have flexibility to work with different types of consumer. The unique selling point of this business is that it is aimed at a young middle class target audience resulting in it being an affordable inner city spa boutique.

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Chapter 1 1.1 History

There is no exact solution for where the word Spa has come from however, the two main theories are said to be prominent to its initial and continuous meaning. It is firstly said to have come from the Belgian town of Spa, which was renowned as a place of tranquility and restoration as well as for its traditional Roman Baths. The second theory is said to have come from the Latin phrase ‘Sanitas per aquae’ (healing through water).

Spa treatments date back to the time of the ancient Greeks who used natural resources to create thermal springs as a means of restoring health and achieving ultimate relaxation. People would come to ‘take the waters’ which was a popular cure for diseases.

‘Initially bathing was confined to the more wealthy people in private baths, but soon public baths were opened. The baths were considered sacred and were dedicated to several deities’ (3).

In this era there was no scientific evidence to suggest that these natural therapeutic ways of curing diseases were effective, which in turn caused the Romans to gradually change the means of these destinations towards achieving ultimate relaxation and pleasure through very hot waters. Medical treatment was still provided but was not the ultimate goal for these baths.

In the 18th century around 1702 bathing was introduced into England after a visit from Anne Queen of England, which was then followed

by Richard Nash whose personality was said to have comprised particularly good taste and manners. This was the beginning of the transformation of the country spa town into a main attraction for the wealthy. As other European countries followed after Bath’s intriguing mannerisms and perfection to the development of spa culture, Bath quickly became the forefront of the spa trend in Europe.

Although treatments have advanced from traditional methods the initial ideas are still foreseen within them. Water treatments remain popular and can be transmitted through many senses to enforce a particular relaxing sensation such as through submersion in water or hearing ocean waves in meditation hubs.

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A Van Tubergen, S Van der Linden (2002) A brief history of spa therapy

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Chapter 1

1.2 Popularity of Spa Culture

The popularity of spa culture in the UK has grown in the past decade despite the economic downfall. Research suggests this is due to ‘People’s working lives being more and more stressful and this, combined with the growing threat of later retirement, has made people more aware of the need to lead healthier lives. This is reflected in the huge growth in health clubs and fitness centre’s around Europe – and indeed all over the world. People are now looking for less energetic ways to cope with their stress filled lives’ (4).

‘Mintel estimated in their 2007 report that in 2006 135 million pounds was spent in the UK on health and wellness holidays and they forecast that spending will double by 2011.’ (5) Mintel’s most recent International Spa Tourism report for October 2011 shows how Spa revenues have dropped by 15% from the previous year. Spas, however, are continuing to succeed through loyal baby boomer consumers as well as male clientele gradually entering the industry. A fraction of money spent in the industry has gone towards the modernisation of traditional spa facilities, which in turn is believed to have enticed a younger clientele. The UK spa market is said to have rapidly increased as hotels have begun to open unique spas thus making it an ideal getaway that is easily achievable for upper class citizens.

A brief outlook on International spa popularity also shows an increase. In countries such as Italy and Germany, they still consider water treatments to be of a medical importance and workers are emphasised to take advantage of these luxuries by going on regular breaks and getaways. Asia has had one of the largest impacts on the growth of spa culture over recent years with their iconic treatments now being used worldwide.

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N. Cockrell, J. Trew (May 2003) Health and Tourism in the UK – The Potential W. Walker (March 2008) Industry comment from ITTFA

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Chapter 1

1.3 Current Market

Spas are marketed as places of tranquility and restoration usually in a countryside retreat. Their costly downsides and out of town location can often not coincide with a large number of consumer needs. This is not suited to a considerably large target market that in theory deserve the quality of relaxation that spas can provide.

At present the majority of consumers in the spa market are said to be women between the ages of 35-60. This research supports the common viewpoint of which spas are marketed at, the general census being middle to upper class women. This market are generally wealthy, unemployed with a working partner or have a small part time job thus giving them the luxury to have the time to enjoy spa retreats.

In recent years men have become more attuned to the idea of using spa facilities. With many spas now offering gym facilities men feel more likely to fulfill their male attributes whilst gaining relaxation, which also helps to entice a younger male market.

Furthermore, with spas being introduced in hotels it captures the market for businessmen on work trips as it is then deemed as an effortless yet satisfying activity in an easily accessible location.

The research supports and justifies the space in the market for a new lifestyle spa boutique, which will be branded as a necessity for those of a middle class background. With its inner city location ‘Nine’ boutique will be easily accessible as well as affordable for the specific target market.

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Chapter 2

2.1 Understanding Current Issues

As previously mentioned current societal issues are leaving families feeling under pressure with daily and ongoing stresses regarding economy, pensions and education to name a few. Furthermore, people of a younger age group are also feeling the pressure to perform well at school with exams due to the competition for careers post education. Research has proved that between 2007 and 2008 ‘nearly half a million people (442 000) in Britain report work related stress at a level they believe is making them ill’ and that ‘each case of stress related ill health leads to an average of 30 days off work.’ It is also said that ‘a total of thirteen and a half million working days are lost in Britain each year to work related stress.’ (6) David Cameron has identified the issue and is planning to monitor it by introducing measuring the countries wellbeing he said, ‘From April next year, we will start measuring our progress as a country, not just by how our economy is growing, but by how our lives are improving; not just by out standard of living, but by our quality of life.’ (7) A more in-depth outlook on the situation leads to the unborn being affected. A recent BBC news report informs of how a group of German researchers discover how ‘A mother’s stress can spread to her baby in the womb and may cause a lasting effect,’ it has also mentioned how ‘It has already been linked to mental illness and behavioral problems.’ (8) This statement proves how stress is an ongoing issue that is developing rapidly which will be a problem in society for many years to come, thus suggesting how important it is to understand what people in society need in order for them to relieve themselves as best they can from stress.

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(October 2009) Health and Safety Executive D. Cameron (25 November 2011) We should measure wellbeing M. Roberts (July 2011) Mum’s stress is passed to baby in the womb

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Chapter 2

2.2 Recognising Consumer Needs

A questionnaire was conducted to gain a better understanding of what customers would want. The majority of people who participated in the questionnaire were female between the age of 21-25 and the main response to whether they have enough time to relax was rarely to sometimes. The questionnaire proved that the majority of people would use spa boutiques if they were ideally located in city centers.

All consumers are different and have their own personal preferences, which means the best way to interact with a client is on a one to one basis. In a business that holds a large customer profile it is often rather complex in being able to manage this type of service. Customer recognition goes a long way and is proven to be the main cause of customers returning to the same place as their loyalty is acknowledged and they are often rewarded in return.

Due to the nature of this business a loyalty scheme has been put in place in order to ensure that the target market continue using the services provided. This will consist of there being a database where a customer profile will be stored documenting treatments and products sold for each individual. ‘Nine’ boutique will obtain his or her email address, which will enable them to send out promotion and marketing material that will suit each client. They will have a loyalty card, which will be stamped on each occasion that they attend the boutique.

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Chapter 2

2.3 The Perfect Escapism

According to Yi-Fu Tuan, ‘Escapism has a somewhat negative meaning in our society and perhaps in all societies. It suggests an inability to face facts – the real world. We speak of escapist literature, for instance, and we tend to judge as escapist places such as mega-shopping malls, fancy resorts, theme parks, or even picture-perfect suburbs. They all lack – in a single word – weight.’ (9). This may be a true assumption but in reality it is escapisms such as shopping and spa retreats that people are most likely to indulge in. Of course their problems will not disappear when partaking in these activities however they are set-aside for the duration causing possible levels of stress to reduce.

Luxuries that have rapidly become trends within the lifestyle sector are that of fish pedicures originating from Asia and also nail bars.

These are two luxuries that have recently had a rise in consumer interest as they are ideally located in city centers and provide a pampering experience at an affordable price. This generates the idea for the spa boutique to be in an inner city location.

In terms of relating the evidence within this chapter to the project proposal it provides relevant information to suggest the benefits of a spa boutique, which can be accessible towards a younger, middle class client. This will enable them to have a place to escape to where time can be spent away from stressful environments such as schools, universities, jobs or families.

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Yi-Fu Tuan (1998) The John Hopkins University Press Ltd. Escapism

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Chapter 3

3.1 Target Market

Thorough research has been undertaken to identify the ideal target audience for this service. As spas are so widely used it is most important to find a niche market to ensure ‘Nine’ boutique is unique and stands out from competitors.

Having conducted a focus group between 6 individuals in industry research suggests a clear gap in the market for an innovative spa where a young middle class consumer in a more quirky and exciting environment can achieve relaxation. When asked ‘Why do you feel younger clientele are not more inclined to use your spa facilities?’ Candidate 4 (spa technician at Wildmoor spa, Stratfordupon-Avon) replied, ‘In terms of where I am currently situated in industry the general clientele stands at middle aged women who have little to do with their afternoons. They either come alone or with a friend and are regular customers expecting exceptional service.

They are of an upper class nature and the atmosphere can tend to be rather intimidating at times. I can understand why younger clientele would be put off using our services’ (10). This distinguishes a clear target market in which ‘Nine’ boutique can efficiently market towards.

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Candidate 4 (November 2011) People in industry Focus Group 1 (see appendices)

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Chapter 3

3.2 The Male Market

The current market as previously stated is mainly focused on women however, it is becoming more and more socially acceptable for men to be involved in such activities. In December 2009 a survey ‘revealed that about one-third of visitors to destination spas were men’ (11). In terms of expansion for spas worldwide this is aspect is something to continue working on in the hope that there will be a 50:50 ratio in the future.

Two spas in particular both aimed at a male market are perfect examples for what a potential male customer would look for in a spa. Firstly there is the Spa at the London Dunhill home, which is aimed at a high earner, luxury client, and secondly F.S.C barber, which is situated at the back of a Sporting shop in San Francisco, aimed at a more middle class client. Both present a vintage heritage environment that is male orientated and have a simplistic structure to treatments.

Research has distinguished that in order to appeal to a male market the spa boutique must impose a distinct variation in treatments between male and female consumers. In order to achieve this the spa boutique will be split across two different rooms to enhance each theme to suit the specific genders wants and needs. Through a marketing focus group the name of the boutique was created. Candidate 2 explained how, ‘the boutique needs to have a name to suit both genders however still be symbolic of the business’ (12). Having then discussed various names, ‘Cloud Nine’ (13) was mentioned by Candidate 4 which was then shortened to ‘Nine’ to be more appealing to a male market however, with the focus of tranquility still in the initial roots of the name.

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D. Bowden (December 2009) Spas: a 21st-Century Perspective Candidate 2, (December 2011) Marketing Research Focus Group 2 (see appendices) Candidate 3, (December 2011) Marketing Research Focus Group 2 (see appendices)

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Chapter 3 3.3 Location

According to John Murray, director of the London Health Forum, ‘London has been particularly vulnerable to the crisis and ensuing recession.

Spending on mental health is also 25% higher in London than in other parts of England’ (14).

Statistics prove that residents in London are more likely to require this type of service. Having gained this information as well as primary research through questionnaires a location was determined.

The location of ‘Nine’ boutique has been derived from its quirky and unique nature as an experiential lifestyle brand. Shoreditch, located in the eccentric East London borough of Hackney is renowned for it’s secret fashion events, art installations and vintage boutiques and has acquired many new businesses attracting people to the area in recent years. New trends are often originating in the area amongst fashionable and creative individuals.

This location will ensure a positive start to the business by drawing in appropriate media attention for the target age group, which will be publicised through blogging, word of mouth, and local magazines.

It is also in a location that is easily accessible via tubes and busses.

‘Nine’ boutique will be situated in a private, secluded location; this will ensure it is not disrupted by neighboring district ‘The City’.

Although a fraction of business will be attained from people working in the area this will not be the main source of trade. Primary research has shown that people from the financial district, mainly men, will be more likely to enjoy the facilities after a working day for a ‘wind down’ treatment, due to this the boutique will be open late during weekdays.

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Murray, John (September 2010) Journal of Public Mental Health

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Chapter 4

4.1 Experiential Branding

The most important aspect to ‘Nine’ boutique is to create an experience that is prominent to consumers.

Glenn Colarossi, president of Colarossi Spa and Health club believes ‘people will pay because of the experience.

It is extremely important when developing a spa to have the appropriate level of build out and finishes that will create a memorable experience for the member’ (15).

Research shows that many spas at present create a tranquil environment and rarely present much character to the design; although the outcome of relaxation may be achieved the experience could be worked on to provide greater customer satisfaction. This research has determined a clear path of which to take in designing an experience for consumers.

In order to create an ambience the theme is going to be that of a vintage inspired spa boutique offering unique treatments that have derived from different eras of Spa history. Treatments will be tailored to each client in order for the service to be personal to the individual. For example, dependent on mood or what the client’s intentional outcome of the treatment is they will be provided with a complimentary tea, which will be infused with natural produce to enhance their experience.

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G. Colarossi (November 2004) Buzzing About the “Experience”

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Chapter 4 4.2 Marketing

Having determined a suitable target market and location for this service, with the main focus on young middle class clientele, marketing will be of a different nature to that of other spas. To understand how marketing would be best communicated to the target market a focus group was conducted amongst 5 individuals between the ages of 16-30.

This ensures capturing the viewpoints of those who are in education and full time work as well as those who have a family. The general outcome when asked ‘Which media publication do you believe is best suited in terms of marketing for the boutique’ was ‘The Stylist’, a free weekly magazine which is informative about up and coming trends and businesses tailored to a large target audience. Candidate 1 said, “I pick up the Stylist every week, it gives me all of the most important information about what is going on in London for that week. I often get around to doing one if not two of their recommended events weekly and they are usually very good, many of them I often return to.” (16) To generate initial recognition a PR and marketing pack will be distributed to newspapers, magazines and local businesses that would be invited to attend and support ‘Nine’ boutique on its launch night. This would include local galleries such as The Brick Lane gallery as well as the store Absolute Vintage with media coverage by ‘The Stylist’ and other media publications.

According to Christine Brown ‘By making a concentrated effort in marketing to men and offering the same quality products and services as you do to your women clientele you will soon be reaping the rewards of a virtually untapped market’, she mentions how ‘If your spa’s advertising budget is maxed out offer to write an article on men’s health and well being for publications in your community - most publications welcome press releases and articles on interesting new topics and trends. This is a wonderful opportunity for free advertisement and exposure while at the same time building your credibility in the spa industry and within your community’. (17)

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Candidate 1, (December 2011) Marketing Research Focus Group 2 (see appendices) Christine Brown; Dispelling the Myth of Marketing to Men

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Chapter 4

4.3 Advertising

Advertising will be the primary factor in initial succession to the business. It must be aimed at the correct clientele in order to begin gaining loyal customers from the opening.

There will be features in local London newspapers for example The London Evening Standard as well as magazines such as Stylist Magazine in order to gain a variation of clientele.

However, in terms of marketing to the specified target market advertising will be placed in Universities wellbeing facilities in order to attract students with low funds as well as local schools where discounts will be offered. On the street promotion will also commence in the two weeks running up to the opening as well as throughout the first month to gain as much recognition as possible.

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Chapter 5

5.1 Competitors

Due to this not being a new service in the market competition is going to be relatively high. However, as the aim is to capture a whole new consumer market there is potential to have a large client base from this and become a significant part of the spa lifestyle sector.

The main competitor is a London based chain Spa called ‘Spa London’, they market themselves as an affordable day spa and have the nearest one to ‘Nine’ boutique is situated in Bethnal Green. Although they will be the main competitor the styling of the boutiques will set a clear differentiation to ensure a unique and exciting new brand in the market. Another competitor in the area would include ‘Cowshed’ which is based within Shoreditch house available to both members and non-members, although they have a country like theme to the spa it is still aimed at a very different target market purely in terms of location and pricing. Similar types of industry that have a similarity in style are that of nearby hairdressers named Pimps and Pinups which is a London and New York based hair salon. There is also a cosmetic shop called Herbal Linea, which sells products that are handmade, and use fairly traded organic products.

Competitors such as ‘Sanctuary’ who are aimed at an older clientele are renowned for their brand longevity and are experts in their line of work. However Sanctuary pose very different characteristics to ‘Nine’.

Other smaller spa boutiques are also of competition however these tend to be situated in West London and again are offering an elite service to upper class clientele. This competitor research identifies the niche in the market for ‘Nine’ boutique to explore and go on to perfect the brand image to meet the needs of the specified target market.

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Brand Logo

Chapter 5

5.2 Future Expansion

Future expansion of the business has the potential to become a small chain. It is likely that ‘Nine’ boutique would open in a select few cities that hold similar vintage traits such as Edinburgh. One of ‘Nine’ boutiques main aims regarding future expansion is to open up in Berlin and finally New York. Although the brand is not aiming to become a large chain the hope of global recognition is to be achieved which would then help the progress of having ‘Nine’ boutique products all sourced from natural produce. These would then be able to be purchased within the boutiques or on the online store.

This potential expansion plan is foreseen over the next twelve years from the business first launching, with the possibility of reducing to eight years after gaining enough recognition.

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The Overall Experience

‘Nine’ boutique will act as a vintage speakeasy retreat for young clientele from a middle class background. There will be four rooms, one of which is particularly themed to satisfy male clientele and two of which are singular treatment rooms. Within each room there will be treatment beds and chairs, which are situated in a vintage inspired environment amongst other clientele. On entrance to the boutique you will be given a menu of treatments along with a herbal infused tea list, your chosen tea will be served in a vintage china tea cup. Having chosen your treatment you will be treated for 15-30 minutes (dependant on treatment) before updating your personal profile on exit. The client will receive regular updates and loyalty cards will provide the consumer with offers on their Birthday and other occasions throughout the year as well as discounts and free treatments when returning after so many times.

Appointments are not necessary however can be made in advance to ensure getting a treatment at a specified time.

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Conclusion

The purpose of this research document was to research, understand and justify the relevance of a new lifestyle spa brand entering the market. The evidence suggests a definite place in the market for ‘Nine’ boutique that can be easily accessible for the specified target market; young middle class clientele.

With people’s fast paced and hectic lifestyles, ‘Nine’ boutique will provide the perfect short term escape. It is providing a new service, which is soon to become a popular lifestyle activity.

Short but effective treatment are soon to hit the market and take place in more laid back and casual boutiques. ‘Nine’ boutique will be one of the first in the UK market to offer this service.

This service provides a place of relaxation at an affordable price to consumers. Building up customer relationships and presenting ‘Nine’ boutique as a loyal brand and service to consumers is one of the most important aspects.

This will help the succession of future expansion and a growing clientele list.

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References Quotations

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John Murray, (September 2010) “Debt and reducing stress associated with the economic downturn”, Journal of Public Mental Health, Vol. 9 Iss: 3, pp.27 – 35 (Journal) Unknown (March 2008) Experiential Luxury – life beyond bling http://savignypartners.com/2008/03/experiential-luxury%E2%80%93-life-beyond-bling/ (Website) A Van Tubergen, S Van der Linden (2002) A brief history of spa therapy (Journal) Nancy Cockrell, Jill Trew (May 2003) Health and Tourism in the UK – The Potential http://www.insights.org.uk/articleitem.aspx?title=Health+and +Spa+Touris m+in+the+UK+%E2%80%93+the+Potential (Online Article) Wendy Walker (March 2008) Industry comment from ITTFA http://www.travelmole.com/news_feature.php?news_ id=1127229 (Website) Unknown (October 2009) Health and Safety Executive http://www.hse.gov.uk/stress/faqs.htm (Website) David Cameron (25 November 2011) We should measure well being http://www.channel4.com/news/we-should-measure-wellbeingdavid-cameron (Website) Michelle Roberts (July 2011) Mum’s stress is passed to baby in the womb http://www.bbc.co.uk/news/health-14187905 (Website) Yi-Fu Tuan (Published 1998) The John Hopkins University Press Ltd, Escapism (Book) Candidate 4, (November 2011) People in industry Focus Group 1 (see appendices) (Primary research)

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David Bowden (December 2009) Spas: a 21st-Century Per spective http://www.insights.org.uk/articleitem.aspx?title=Spas:%20 a%2021st-Century%20Perspective (Online Article) Candidate 2, (December 2011) Marketing Research Focus Group 2 (see appendices) (Primary Research) Candidate 3, (December 2011) Marketing Research Focus Group 2 (see appendices) (Primary Research) John Murray, (September2010) “Debt and reducing stress as sociated with the economic downturn”, Journal of Public Mental Health, Vol. 9 Iss: 3, pp.27 – 35 (Journal) Glenn Colarossi (November 2004) Buzzing About the “Expe rience” at Spas Fitness Business Pro; Vol. 20 Issue 11, p33-33, 1p http://clubindustry.com/mag/fitness_buzzing_experience_spas/ (Online Article) Candidate 1, (December 2011) Marketing Research Focus Group 2 (see appendices) (Primary Research) Christine Brown; Dispelling the Myth of Marketing to Men http://www.spatrade.com/spa-business/dispelling-myth-mar keting-men (Website)

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References Pictures

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http://www.waterloo-hotel.info/pictures/0/Spa%20-%20essen tial%20oils_608x355.jpg http://manchestergrand.hyatt.com/hyatt/pure/spas/treatments/ massage.jsp http://beautygirlmusings.blogspot.com/2010_08_17_archive. html http://www.oldukphotos.com/somerset-bath.htm Own Image Own Image http://london.unlike.net/system/photos/0046/8253/090510_-_ Brick_Lane_02.JPG http://www.hotelchatter.com/pages/upload/gallery/gallery-99image-987.jpg http://pampercard.co.uk/sysimages/rszimages/Spa%20Logo_ CMYK_bsl100_bsl101.jpg http://www.hairandbeautyjobs.com/spotlight_images/1832/ thumbnails/Cowshed%20logo%20spotlight_180x0.jpg http://farm2.static.flickr.com/1149/1217316050_ d8cc374764_o.jpg http://assets.gcstatic.com/u/apps/asset_manager/ uploaded/2011/07/the-sanctuary-logo-1297957253.jpg Own Image

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