presents
BAHIANA RESORT COLLECTION
Spring/Summer 20 CAMILA PASSIANI I FASM 310 I PROFESSOR DONALD LEVY
BRAND & CONCEPT is the largest Brazilian fashion retailer
founded in 1947 in the beautiful city of Natal, Brazil. The brand is well-known by selling prêt-à-porter statement-making apparel and accessories for women and men of all ages. Riachuelo develops, manufactures and distributes its own products under the largest textile group in Latin America, the Guararapes. Therefore, the brand always brings national and international trends, at affordable prices and superior quality, to its 330 stores operated in more than 20 states in Brazil. Due to its successful collaboration with Karl Lagerfeld and Versace, Riachuelo is expanding its brand worldwide. The Spring/Summer 2020 Collection “Bahiana” is inspired by the beautiful “Baiana de Acarajé” traditional clothing, which is an elaborate costume that Baianas (women of Bahia) proudly wear, offering a colorful example of the city’s rich, cultural heritage. For instance, the collection aims to transport customers to Salvador, Bahia, which is one of the oldest towns in the country, full of history and natural beauty. The silhouettes and prints reflect the traditions of this region and the colors resemble the joyful spirit of this tropical country.
CUSTOMER PROFILE Name: Alicia Batista Age: 25 Location: São Paulo, Brazil Occupation: New Social Media Manager for “Caras” Magazine and part-time digital influencer About her: Alicia is constantly globetrotting the world, attending and promoting social and fashion events, runway shows, and brand gallery openings. Alicia’s style is a mix of smart and relaxed with edgy details. She loves wearing pieces that makes her feel comfortable but at the same time stylish. She enjoys keeping up to date with the latest trends and must have some items from each season. Alicia likes to socialize with her friends in her free time and loves getting dressed for the beach every time she is visiting Salvador.
MOOD
COLOR
COLOR STORY
PRINT INSPIRATION
PRINT CREATION
TEXTURE 82% Nylon/18% Lycra Spandex
Polyester PBT
-Lightweight -Strech -Comfort -Anti-pilling
-Chlorine resistant -Breathable -UV Protection -Anti-pilling -Strech
Polyester Chiffon -Breathable -Lightweight -Durable -Wrinkle resistance
55% Hemp, 45% Organic Cotton -Lightweight -Comfort -Strech -Durable
Neoprene 95% Polyester, 5% Elastane -Strech -Heat Resistant -Anti-pilling
TRENDS
KEY TRENDS: LONG SLEEVE, HIGH WAISTED BIKINIS, RUFFLES, MAXI DRESSES/SKIRTS
SOLID ASSORTMENT
BIKINI TOP - $40
CROP TOP - $60
LONG SLEEVE BODYSUIT - $70 BIKINI TOP - $45
MAXI DRESS - $130
SKIRT - $50
BODYSUIT - $50 COVER-UP - $60
JUMPSUIT - $120
PRINT ASSORTMENT
BIKINI TOP - $40
CROP TOP - $60 LONG SLEEVE BODYSUIT - $70 BIKINI TOP - $45
MAXI DRESS - $130
SKIRT - $50
BODYSUIT - $50 COVER-UP - $60
JUMPSUIT - $120
COLLECTION
SOURCES
Riachuelo. http://www.ijhssnet.com/journals/Vol_7_No_6_June_2017/10.pdf Riachuelo. (n.d.). Retrieved from https://www.riachuelo.com.br/a-empresa/historia/ WGSN | Creating Tomorrow | Trend Forecasting & Analytics. (2019). User Login | WGSN | Creating Tomorrow. [online] Available at: https://www.wgsn.com/content/search/#/bikini%2520flats [Accessed 17 Apr. 2019]. www.nanipizzolo.wordpress.com -Fashion design, style, sketch, croqui, fashion illustration, bikini, summer, beach. Nani Pizzolo... | fashion Illustration in 2019 | Fashion model drawing, Fashion sketches, Fashion templates https://www.pantone.com/color-systems/for-fashion-design | Color System Fashion Article Title: Pantone Color Systems - Fashion [AccessedApril 18, 2019].