Camila Passiani
FA SH I ON A DVE RT ISING C AM PAIGN
Oscar Betancur FASM 210-01 Digital Presentation Techniques
TABLE OF
CONTENTS 1. PRODUCTION SCHEDULE
6. HEADLINE
2. BRAND RESEARCH
7. ART DIRECTION
3. STATEMENT
8. CONTACT SHEETS
4. NARRATIVE
9. FINAL ADS
5. VISUAL RESEARCH
10. MEDIA BUYS
PRODUCTION SCHEDULE
RESEARCH STORY MOODBOARD ART DIRECTION PHOTOGRAPHER TALENTS LOCATION PROPS EQUIPMENT SHOOT
CONTACT SHEETS
EDITING PROCESS BOOK DUE DATE
23
24
25
26
27
28
29
30
31
1/23/2019 - 2/6/2019
01
02
03
04
05
06
BRAND RESEARCH
STRADIVARIUS IS AN INTERNATIONAL CLOTHING BRAND FROM SPAIN THAT IS KNOWN FOR HAVING A FEMININE, FRESH AND CREATIVE SPIRIT. THE BRAND SEEKS TO ENCHANT ITS CLIENTELE THROUGH ITS DESIGNS, ENCOURAGING THEM TO USE THEIR IMAGINATION TO COMBINE ITS COLLECTIONS, FULFILLING THE STREETS WITH WOMEN WHO RADIATE UNIQUE PERSONAL STYLES
BRAND FROM: BARCELONA, SPAIN
SOCIAL MEDIA PRESENCE: 5M INSTAGRAM FOLLOWERS
PRODUCT: WOMAN & MEN - APPAREL AND ACCESSORIES
STYLE MODERN, FEMININE, CREATIVE
TARGET: CREATIVE MINDED WOMAN
NA RR ATIV E
MY MISSION IS TO CREATE AN ADVERTISEMENT CAMPAIGN INSPIRED BY STRADIVARIUS THAT EXPRESES THE UNIQUE SPIRIT OF CREATIVE WOMEN. THE MOOD WILL BE FALL/WINTER INSPIRED BY MODERN TRENDS WITH WARM COLORS, GIVING BOTH A VINTAGE AND MODERN FEEL.
MOOD
BOARD
V IS U A L RESEARCH
LIGHTNING POSITION
STYLING
INSPIRATION
HEADLINES
HEADLINE 1: #SPECIALLYFORME
HEADLINE 2: #IMFELINEGOOD
HEADLINE 3: #EYELOVESTRADILOOKS
A RT DIRECT ION
FOR POSITION ONLY
#YOUARESPECIAL #ISEEYOU
STRADIVARIUS.COM
STRADIVARIUS.COM
#IMFELINEGOOD
STRADIVARIUS.COM
L OCAT IO N
THE MARSHALL HOUSE
MA K E -U P
H A IR
SHOT D IR ECT I ON
Location: The Marshall House - 123 E. Broughton St, Savannah, GA Scheduled: February 1, 2019 11:00 am - 1:30 pm
SHOOT 1 - Outfit 1 and 2: Embroidered lion shirt with skirt, brown jacket and brown boots - light brown beret Embroidered lion sweatshirt w/ brown pants and brown boots - light brown beret - Place: Sitting on Sofa or Accent chairs - Position: Models facing camera - Shot size: Long Shot/Medium Shot - Angle: Low/Eye Level - Movement: Track in/out
SHOOT 3
- Outfit 5: Brown embroidered cat sweatshirt, leather shorts and brown boots - Place: Standing up infront of fireplace or painting - Position: One model facing camera - Shot size: Medium Shot - Angle: Low/Eye Level - Movement: Track in-out/Pan left/Right
SHOOT 2
- Outfits 3 and 4: Embroidered white eye shirt, red jacket, skirt and boots - black beret Green embroidered eye shirt, brown trench coat, white skirt and white boots - brown beret - Place: Sitting on chairs/standing up infront of painting - Position: Models facing camera/Looking at books - Shot size: Long Shot/Medium Shot - Angle: Low/Eye Level - Movement: Track in-out Pan left/Right
SHOOT 5
- Outfit 8: Embroidered white shirt, black leather pants, jacket and white boots - black beret - Place: Standing on the stairs - Position: Model facing camera - Shot size: Long Shot/Medium Shot - Angle: Low/Eye Level - Movement: Track in/out
SHOOT 4
- Outfits 6 and 7:
Embroidered white shirt, red leather pants, black trench coat and black boots - red beret and red bag Embroidered white shirt, black skirt, red trench coat and red boots - black beret and black bag - Place: Playing with the baggage carriers - Position: Models facing each other/camera - Shot size: Long Shot/Medium Shot - Angle: Low/Eye Level - Movement: Pan left/Right
TAL E N T S
MODELS
Tanner Stanton
Georgia Vannewkirk
Kamilla Murtazuna
Ines Bacelo
PHOTOGRAPHER
Eduardo Holguin
CREATIVE DIRECTOR/ STYLIST
Camila Passiani
VIDEOGRAPHER
Cristina Londoño
CONTA C T SH E E T S
ADVERTISEMENT DR A FTS
BEFORE AND AFTER CRITIQUE
FINAL ADVERTISEMENTS
MEDIA BUYS
THANK YOU! FIN