conscious capitalism the movement FROM the DOCUMENTARY: not business as usual
Traditional Capitalism: put a product or service to market and make money
key metric = $
“
Corporations have no social duty except to those who own their stock.� - Milton Friedman American Economist
Prevailing Ideology
“Business is a separate solitude from what matters in the world�
WHat is CONSCIOUS Capitalism? emergence of the b-corporation: the responsible, social enterprise
“A Corporation that will never forsake societal values to make money [and instead works to provide long-term solutions that affect social impact]�
ECONOMIC growth cost
revenue
$$$ RESOURCE CONSUMPTION
CHARITABLE CONTRIBUTIONS LAND USE employee welfare
social
FAIR TRADE
WASte MANAGEMENT
ENvironment
WHat is B CORPS? You must pass the B Lab Impact Assessment (Governance, Workers, Community, Environment) to become B Corp certified
first publicly traded B Corp in December 2014 and Unilever is considering as well
Over 1000 B Corps in over 30 countries
Over 1000 B Corps in over 30 countries
So what? THE MILLENIAL PERSPECTIVE
GOLDEN CIRCLE
WHY HOW WHAT