UBC Sustainability: Instagram L&F Proposal

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UBC Sustainability Instagram: Visual Identity Proposal


CIRS – Centre for Interac:ve Research on Sustainability

ubcsustainability A quiet morning in CIRS today #UBC


CIRS – Centre for Interac:ve Research on Sustainability

ubcsustainability UBC is home to world-­‐class buildings leading in sustainable building technology. Book a green building tour today. #UBC


CIRS – Centre for Interac:ve Research on Sustainability

ubcsustainability CIRS looking in its best light: natural. #UBC


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability

@ubcsustainability UBC is home to world-­‐class buildings leading in sustainable building technology. Book a green building tour today. #UBC


CIRS – Centre for Interac:ve Research on Sustainability


CIRS – Centre for Interac:ve Research on Sustainability

ubcsustainability Summer is almost here. The CIRS green wall is in full bloom. #RippleEffectUBC #UBC


ubcsustainability Our electric cars geJng a liKle power boost and some sunshine this aLernoon! #RippleEffectUBC #UBC






Ponderosa Commons


Ponderosa Commons

ubcsustainability Have you ever no:ced the recycled _____


Ponderosa Commons

ubcsustainability Have you peeked at the _________ facility underneath Ponderosa? It _________________! #UBC


Ponderosa Commons

ubcsustainability Take advantage of the sunshine and find new ways to class this summer #UBC



ubcsustainability Benefits of being on campus in the summer: sunny lunch break walks #UBC




ubcsustainability But where’s the compost bin? #SortItOut #UBC


Ponderosa Commons


Ponderosa Commons

ubcsustainability Revolu:onary @greenboxny pizza boxes perfect for sharing with friends or storing for later, found here at Mercante on campus. #RippleEffectUBC #UBC


Earth Sciences Building


Earth Sciences Building

ubcsustainability The Earth Sciences Building’s infamous free-­‐floa:ng can:levered staircase made out of solid :mber. #UBC


Earth Sciences Building ubcsustainability ESB is located directly across the street from @beatymuseum, which inspired the architects to develop a ‘museum precinct’ in this area, contribu:ng to the campus landscape along Main Mall; it’s main thoroughfare. A unique element of this building is the double-­‐height research lab space, which contributes to the museum-­‐display component of the project as well puJng science on display. #UBC


Earth Sciences Building

ubcsustainability Are you sure that’s garbage? #SortItOut #UBC



CIRS – Centre for Interac:ve Research on Sustainability

ubcsustainability It’s Bike to Work Week on May 25-­‐29th. Join the UBC community as we make a difference…. Etc #BTWW #RippleEffectUBC #UBC








UBC Student Union Building

ubcsustainability Slowly but surely, our campus con:nues to evolve! #RippleEffectUBC #UBC


MacMillan Building

ubcsustainability Have you found 1 of the 3 swings on campus? #fromwhereisit #UBC


Main Mall

ubcsustainability The swings are back! SALA _________________. #UBC



Geography Building

ubcsustainability The UBC GeoGarden is in full bloom! #UBC


Totem Park Residences


FINAL NOTES •  Common look & feel (clean, beautiful, clear photos) •  Add official location (don’t create custom ones) •  Limit hashtag use •  Tag other instagrams in photos or descriptions when appropriate •  All editing done on VSCOCam app (A6, E1, HB2 + adjusting exposure, contrast, temperature and saturation)


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