Kanohi Kitea Event Concept
Target Audience
The intention of our project is to encourage young people to pursue a career in creative technologies by exposing them to opportunities in that world.
Currently there’s a growing demand in the industry for young creatives and an opportunity for people, especially for Māori and Pasifika, to make their voices heard amongst the companies that are shaping our country’s future. Due to this we mostly want to target people entering the workforce or considering their future career paths, so our primary target audience is teenagers aged 12-18. We are looking to bring in attendees from the wider South Auckland area, focusing on the community that exists there rather than bringing in people from other areas.
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