2017 PROSPECTUS
CONTENTS Introduction 3 What is CAMP?
4
Why Now?
5
Program Experience
6
CAMP ThinkTanks
8
Participant Outcomes
10
Partner Experience & Outcomes
12
The CAMP Team & Our History
14
Highlights 16 Media Coverage
18
The Future
19
ChinaHACK 20
2
1
150 INNOVATORS 100 DAYS 5 DAYS IN CHINA 5 DAYS IN SYDNEY 30 CO-CREATED PROJECTS 2 CITIES CAMP is a social enterprise startup with a fresh multidisciplinary approach to innovation, entrepreneurship and cross cultural leadership, uniquely serving millennials, business and governments in Australia and China. CAMP is a certified B Corporation. We are committed and accountable to mobilising business as a force for good. Our core program and services have a positive impact on the world. We understand that we are globally interdependent and conduct business with responsiblity to one another, and to future generations.
CAMP 2017 is proudly powered by:
Australia Host
2
Airline Partner
ThinkTank Innovation Partner
3
WHY NOW?
WHAT IS CAMP? CAMP is a new blueprint for building bilateral relationships; an online and real-world innovation experience, empowering leaders under 35 from Australia and China to collaborate with leading organisations and drive global social change.
4
Why China and Australia?
21st century problems are too big for one country to tackle. CAMP activates the Asia-Pacific to collaborate across borders. Building trusted peer alliances, identifying shared challenges and empowering future leaders to create new solutions to the issues characterising the 21st century. Diversity and innovation are not only two critical drivers of the 21st century, they are two sides of the same coin. This potential is unlocked by the CAMP blueprint.
Why Millennials?
2.3 billion born between 1980 and 2000, Millennials are the largest generation, surpassing Baby Boomers. By 2025, the majority of the global workforce will be Millennials. This generation is now entering their earning years, at a time when global connection and access to information is unprecedented. CAMP seeds and socialises high-yield relationships between future global leaders early in their careers.
Why ThinkTanks?
Cross-border multidisciplinary collaboration will characterise the 21st century. CAMP highlights 15 sectors critically relevant to the China Australia relationship. We’ve analysed Australia’s national strengths, China’s 5 year plan and the UN Global Goals and determined the Top 15 opportunities for high-potential collaboration.
Why Startups?
The world is changing rapidly. Traditional industries now face disruption by new technologies and demands of the market. The world’s best corporations are actively seeking new ways to bring innovation into their culture. Partnering with startups has become a powerful tool for corporates to innovate and disrupt; to rapidly turn fresh ideas into scalable products; to diversify revenue streams and gain a competitive edge via transformation of people, culture and brand.
5
COURSE SUMMARY: CAMP Certificate in Innovation and Entrepreneurship
PROGRAM EXPERIENCE The 21st Century toolkit. Advanced intercultural collaboration, innovation and entrepreneurship. Across 100 days, including 2 x 5 day face to face block programs in China and Australia, participants accelerate their potential to add value, make change and build tangible outcomes across borders. Our program incorporates three distinct frameworks across the learning experience for every participant:
APPLICATIONS OPEN: August 30 2016
APPLICATIONS CLOSE: December 1 2016
APPLY AT: www.australiachina.org
6
1. INTERCULTURAL LEADERSHIP Build the skills needed to forge high performing teams located in Australia and China.
2. INNOVATION via Stanford University’s d.school’s design thinking methodology.
3. ENTREPRENEURSHIP A blend of lean startup methodology and project management, experience what it takes to start something amazing.
Cost: $5,500 + GST (including flights, accommodation & meals*) Value: $28,150 Duration: 100 days Delivery: 90 days online + 5 days face to face in China + 5 days face to face in Sydney
ENTRY REQUIREMENTS: Aged 18-35 years old A leader or emerging in their field Ability to communicate at intermediate level in written & spoken English
TIMELINE: March 7 – CAMP 2017 STARTS! Online Program Commences
March 22 – 26 5 Day China Summit
March 27 – June 11 Online Innovation Program
Have a passionate vision for their future
June 12 – 16 5 Day Sydney Summit
*Full details: www.australiachina.org
June 17 – 30 Online Post Program
7
CAMP THINKTANKS
University of Technology Sydney CAMP Sydney host
THE 15 MOST POPULAR THINKTANKS SELECTED BY APPLICANTS FORM OUR PROGRAM FOCUS AREAS:
ThinkTanks are proudly mentored by EY.
ChAFTA
Climate Change
One Belt One Road Initiative
Renewable Energy
Arts & Culture
Infrastructure
Gender Equality
Mental Health
Global Talent
Smart Mining
Youth Employment
Future Of Tourism
Future Of Communications
Health & Wellbeing
Play & Gamification
Water Security
Digital Disruption
Entrepreneurship
Agriculture & Agribusiness
Innovation In Education
Ageing Population
Creative Industries
Future Of Energy
Innovation Partnerships
Economic Inclusiveness
Ideasboom Creating Innovative Nations
Sustainable Resilient Cities Manufacturing & Retail
Food Security & The Future Of Food
“CAMP is a fresh and innovative take on bilateral engagement with China. It’s an experiential innovation platform for young people, enabling Australia’s emerging leaders to tap into the startup ecosystem in China. The firm crosscultural connections built stand them in good stead in the Asian Century. UTS sees great value in supporting CAMP’s bold vision as it fosters entrepreneurial ambitions into the future workforce.”
8
Stephen Rutter UTS BUSINESS SCHOOL
9
PARTICIPANT OUTCOMES The effect on our CAMP participants is profound. Many of our CAMPers describe CAMP as ‘life-changing’. Our post-event survey captured the folllowing impacts:
CAMP 2015 winning team, Elumin8 went on to pitch in Beijing and join the CSIRO ON accelerator
CAMP GRADUATES ACHIEVE:
22
%
47
%
1. CAMP Certificate in Innovation and Entrepreneurship. 2. Co-authored an insights report for their ThinkTank.
TRANSFORMING PEOPLE:
22% of participants changed their focus and began working within the Australia China relationship.
47% of participants gained new career opportunities in the 6 months following CAMP.
3. A portfolio of work demonstrating capabilities in online collaboration and project management, intercultural leadership, design thinking and lean launchpad.
COMMENTS BY 2015 CAMP DELEGATES: “CAMP enhanced my belief in the relationship between Australia and China and it also shaped my prospects for my career. I never realised there were so many people who were passionate about Australia China relationship.” 2015 CAMP Delegate
4. New skills and the confidence to climb to new heights. 5. A close-knit, diverse and trusted network of 150 fellow innovators which they’ll carry throughout their career.
70%
94%
100%
6. Status as a CAMP Alumni, growing by 150 each year. 7. Lifetime membership to the CAMPLab talent pool and ongoing internship and job opportunities.
70% of Australian participants said they now intended to do business with China in the 12 months following CAMP.
94% of participants said they would recommend the CAMP experience to other people.
100% of participants remain in contact with CAMP 6 months following CAMP
8. The opportunity to host licenced CAMPx meet ups and events in their home cities.
“I found the innovation and entrepreneurship learning equally valuable to Westpac employees and a key skillset for our current working population. CAMP enabled us to equip ourselves with “out of the box”, entrepreneurial and design thinking. There are so many different skillsets that I have taken back into my current workplace.” Annie Shu, 2015 Delegate
10
11
VALUE
PARTNER EXPERIENCE & OUTCOMES
THE RETURN ON INVESTMENT FOR PARTNERING WITH CAMP CAN BE CHARACTERISED IN THREE MAJOR WAYS:
TRANSFORMATION REVENUE IMPROVEMENT
The CAMP experience works with three major stakeholders: business, government and young people. BUSINESS Corporate partners collaborate on each ThinkTank. In return for financial partnership, partners gain 2 cross-border teams of 5 millennials each working on a business challenge of the partners design for 100 days. Mentors from the business work with the teams towards focused outcomes which the teams pitch to them at the end of the experience. Partners have the first right of refusal on supporting the teams going forward.
TIME Graph source: www.slingshotters.com/wp-content/uploads/2016/06/Outcomes-1024x511.jpg
CAMP’s partners access great talent. They position themselves as leaders in the Australia China bilateral relationship, and as leaders of innovation through our impressive media reach and the influencers we unite. And the best thing? All of our participants, CAMPers, partners and the public, learn from each other and enjoy a phenomenal, uplifting experience that reframes the way we tackle problems and think about the future.
CAMP PARTNERS WHO HAVE MADE THE MAGIC HAPPEN:
GOVERNMENT CAMP is supported by local, state and federal government in Australia as well as key departments in China. CAMP assists both Australia and China in the transformation of their respective nations towards innovation lead economies.
12
13
THE CAMP TEAM & OUR HISTORY
2017 March 22–26: CAMP China Summit touches down in China March 26–June 11: Online program June 12–16: CAMP Sydney Summit at UTS and Town Hall 2016
Andrea Myles CEO & Co-Founder
Jyana Mareko General Manager & Financial Controller
Liu Yan Co-Founder
Vivien Sung Co-Founder
2015
CAMP recruits 2015 CAMPers Jyana, Summer and Luxi to join the team. New rockstar General Manager Jyana Mareko and Andrea decide to go bold or go home and pivot CAMP to a fully bilateral program, take CAMP to China and expand to offer our corporate training package ‘ChinaHACK’.
In a 9 month sprint, the co-founding team design, fund and deliver the first CAMP program.
Rach Walters Director of Partnerships & Co-Founder
Aimee Zheng Co-Founder
Luxi Meng Executive Director China
Ruby Jiang Alumni Project Co-ordinator
2014 Vivien Sung joins the team and CAMP conducts its first event at Vivid Ideas. Rachel Walters, Liu Yan and Aimee Zheng join and the co-founding dream team is set.
2013 Summer Edwards Content Writer & Social Impact Evaluator
14
CAMPlab
CAMP Advisory Board
Co-founder and CEO Andrea Myles conceives a bold idea to transform the Australia China relationship.
15
HIGHLIGHTS
MAY 31, 2015 130 people in 13 ThinkTanks have completed the online program and designed their collaborative projects.
MARCH 30, 2015 130 CAMPers commence collaboration in the online program.
16
JUNE 1-5, 2015 CAMPers spent the next 5 days refining the design and the pitch for their projects.
JUNE 1, 2015 130 CAMPers converge on Sydney. First activity, set a world record as the largest single group to climb the Sydney Harbour Bridge. We united 1000 people in Sydney’s Town Hall to discuss innovation in the Asian Century.
JUNE 5, 2015 130 CAMPers in 13 ThinkTanks and 26 teams make their final pitch at our Town Hall Gala Dinner. We wrap the program and then start thinking...what’s next?
AUGUST, 2015 The CAMP team and winning teams Elumin8, Unxiety and Future of Awesome head to Beijing for the OTEC pitch competition and run a hackathon at Beijing Design Week 2015.
FEBRUARY, 2016 CAMP hosts breakfast with Vogue China Editor in Chief Angelica Cheung.
JUNE, 2016 CAMP hosts our first ChinaHACK hackathon for corporate audiences at Vivid Sydney 2016.
SEPTEMBER, 2016 CAMP partner with Beijing Design Week for a series of events.
17
MEDIA COVERAGE The CAMP program went from ideation to the front cover of the Australian Financial Review in just 9 months. View full coverage here: www.australiachina.org/media
CAMP HAS BEEN SEEN IN:
18
THE FUTURE
“Last century, if you want to grow, find a good opportunity. Today, if you want to be a great company, think about what social problem you could solve.”
Jack Ma 马云 Executive Chairman Alibaba Group
In 2017 CAMP is expanding to new markets, broadening our role in driving policy change and helping corporations innovate in our ChinaHACK program.
19
CHINA HACK ChinaHACK workshops accelerate your business’ capacity by building and upskilling China-capabilities within your team. We connect you with talent, process and ideation in order to help you conceive and design new horizons for developing high-yield networks within the world’s largest economy. Workshops range from bespoke 2-day intensive programs to off-the-shelf modular courses, designed to activate your team’s China potential. For more information, visit: www.australiachina.org/chinahack
DID YOU KNOW:
$338B
CHINA’S GDP
$32B AUSTRALIA’S GDP
China’s GDP is 2000% larger than Australia’s.
20
2015
2016
Within the last year the pool of start up capital in China increased from USD $32B to $338B.
China is Australia’s largest trading partner, source of tourism, migration and international students.
21
www.australiachina.org
@China_Australia
info@australiachina.org
22