Set Date Sale (combines Best Offer and Auction

What’s the Best Way to Sell my Property?

Auction

A very effective and efficient method for use in the New Release Phase (first 3 weeks)

There is a deadline (Auction Day) at the end of the New Release Phase, which eliminates buyer procrastination

We are open to offers immediately, so you can sell at any time before Auction

Auction flushes out the A Grade buyers first, under the best terms and conditions; • Unconditional (‘cash’) offer / bid • No Cooling-off rights, so they can’t change their mind and cancel the Contract

You don’t have to lock yourself into a set price or range, so you eliminate any risk of under-pricing or over-pricing

Allows for the possibility of a ‘super special’ buyer who may pay a lot more than anyone else to buy the property before Auction

Very effective at converting emotional buyer interest into an emotional price at Auction

Nick Baranikow | Master Auctioneer Golden Gavel Champion and 2-times Runner-Up Three-times SA Representative in the Australasian Auction Championships

Set Date Sale

Exclusive to Move, and I is arguably the perfect selling method, combining the advantages of Best Offer and Auction into one superbly effective selling method/strategy.

Essentially, Set Date Sale is a Best Offer (Expressions of Interest) process with a potential Auction annexed to the end of the campaign. This combination also integrates Auction terms into the contract conditions, which is ideal for the Vendor, ensuring a ‘cash’ unconditional sale with no cooling off-rights to the buyer, whether the property is sold on day 1, when offers close or on Auction Day (USP).

This is a highly effective and very efficient method for the New Release Phase (first 3 weeks).

We are open to offers immediately, so you can sell at any time if the offer is good enough to trigger the ‘sell before’ auction process

Final Offers close at 10.00am on the Tuesday prior to a potential Auction later that week

At this stage you can accept the best overall offer, or if buyer interest is very strong you can continue to Auction

Set Date Sale attracts buyers who prefer to make an offer as well as buyers who prefer to buy at Auction. It has no disadvantages and provides 3 opportunities for buyers to offer/bid on your property.

Example wording on web sites and brochure insert Set Date Sale: For Sale by Offer on or before Tuesday Xth at 10 am, or Auction on day/time.

The Sale Process & Timelines

• Activate Sales Agency Agreement • Property is prepared for sale • Legal Searches, Contract and Form 1 prepared • Photography, artwork and floorplan done • Brochures prepared • Customised signboard installed • Internet: launched on websites • New release e-bulletin to buyer databases • Pre-release buyer inspection (optional) • 3 week campaign starts • Open inspections (6) plus by appointment • Mid-campaign review • Offers close or Pre-Auction meeting • Final negotiations or Auction • SOLD in 3 weeks (or less)

Weekly Marketplace Reports

At each open inspection, we record the name and phone number of every group inspecting the property into a buyer database.

On the next business day, we call each buyer to ascertain their interest and obtain feedback on the property’s value. We then generate a detailed report which summarises the information for our weekly market review.

This personalised feedback process keeps you fully informed on how the market is responding to your property, so you are in a great position to make a decision on offers as they come in.

The Move Marketing Team cam implement the best strategy to promote your property, so it’s guaranteed to be seen by every potential buyer

Buyers are now using online and social media, as well as traditional print advertising, to find the right property.

By combining a sophistracted e-strategy with print marketing, we attract a wider range of potential buyers to ultimately achieve the best result for your property.

At Move, you have a choice of three levels of marketing

1. Off-Market We can release your property to registered buyers on Move Off Market, our exclusive off-market buyers database.

This takes place over a 1-3 week period before any public campaign is conducted, giving you the opportunity to sell your property without advertising costs. If a special buyer doesn’t make a strong offer during the initial phase, you have the option to proceed with either an Essential Marketing campaign or a Maximum Marketing campaign.

2. Essential Marketing All of the ‘must do’ elements you need to sell your property including professional photography, floor plan, brochures, signboard, internet-web site marketing and buyer match-up/marketing via our Move buyer database.

3. Maximum Marketing Supercharge your property marketing by adding a Press Advertising campaign to your Essential Marketing package, using the Saturday Advertiser and/or Messenger newspapers.

This will attract even more buyers who are looking for a certain house style, lifestyle or land size, not just a suburb location.

Ideal to use with Best Offer, Auction or Set Date Sale strategy, to create even more competition for your property and the maximum price!

Photography Beautiful photography is a fundamental element in your integrated marketing campaign. At Move, we pride ourselves on having the best team of leading photographers and videographers, who will produce stunning high-quality imagery to market your property.

Signboard Our strong and distinctive signboards have incredible road-side impact. They are professionally designed with extra large images to deliver the perfect first impression and attract buyer interest 24/7.

Brochure A beautifully presented brochure with detaild features information allows potential buyers to relive the wonderful aspects of your home and share them with family and friends. realestate.com.au • 6 million national audience • 479,000 audience in SA • 225.854 audience in Adelaide alone • Approximately 80% of buyers search for property online

Premiere Property on realestate.com.au (60 days) • A Premiere Property appears at the top of search results • Largest ad and photos to get more attention • Rotates to the top of search results after 15 days • 53% of consumers don’t look beyond the first page • Premiere listings sell for 45% more $ than Standard listings • Premiere listings sell 38% quicker than Standard listings

Feature property on realestate.com.au (45 days) • A Feature Property appears ahead of Standard ads (basic) • Feature listings sell for 10% more $ than Standard listings • Feature listings sell 12% quicker than Standard listings • Interactive photo carousel highlights best features

Social Media Social media is a fast growing, fast moving and far reaching environment of websites and applications that enable people to interact online and quickly obtain relevant information. We use this efficient communication and research tool to direct buyer interest back to your property’s online listing.

Our Social Media Strategy • Targeted advertising • Specific audience targeting (geographic, luxury, downsizing, demographic, first gome buyer, investors etc.) • Emailed analyic reporting

Editorial We submit editorial content for your property to both The Advertiser and the Messenger newspaper, which can provide a bonus promotion for your property at no extra cost.

The Advertiser

The Messenger

Combining print media with online listings improves your property’s campaign results, compared with using online only.

Advertising in the Saturday Advertiser Real Estate Magazine allows you to place your property squarely in front of a demographic of lifestyle/property style buyers who would otherwise probably not have seen it in a restrictive, suburb-specific online search.

These buyers are emotive, and may be prepared to pay top dollar for your home. Plus, there’s the magazine’s longevity. With analysis and commentary on the latest market activity and trends; financial advice and lifestyle features, and with SAWeekend on the back of the magazine as a flip book, this special publication stays in homes and on coffee tables longer, which greatly increases your chance of finding even more buyers.

$84,499 paid more for advertised properties on average Up to 20 days less on the market for advertised properties 28% more page views for properties advertised in print 42% more visitors to open inspections $529,365 average sale price of properties advertised online and in print, compared with $473,583 when advertised online only 405,000 average number of readers per week

Messenger • 90% of Messenger readers turn to the property section • 71% of South Australians who have moved in the last 5 years moved 5kms or less from their original location