COVID-19 PSA Campaign and Outreach Education
T
he School of Osteopathic Medicine Department of External Affairs was granted $200,000.00 to work with a diverse portfolio of media outlets to create a public service announcement (PSA) campaign to support the primary care workforce and public health by reinforcing CDC COVID-19 prevention guidelines and addressing other aspects of health impacted by the pandemic such as mental health, flu vaccinations, and general primary care. Phase 1: The 3 W’s and How to Maintain Your Overall Health During the Pandemic Phase 2: Celebrate the Holidays Safely and Enroll in the Community Research Partnership Under the 2021 extension, the Department of External Affairs has applied for an additional $100,000 to implement Phase 3: The COVID-19 Vaccine is safe and effective; plan to get your shot and continue safety protocols. The webpage - https://medicine.campbell.edu/campaign/covidcare - was created as a resource for the public to support the PSA Campaigns. Social Story for Exceptional Children Exceptional Camels Interest Group leaders Kayla Distin and Jack Thomas partnered with illustrator Sumerlyn Carruthers to create “Coronavirus Social Story” to help exceptional children understand the virus and what they can do to help themselves and others stay well. The story was animated by Campbell University staff, Mr. Charles Phillips and the print layout was edited by Ms. Sarah Bowman and Ms. Shelley Hobbs. The animated version was published on the School of Osteopathic Medicine’s YouTube Channel and 20,000 English and 5,000 Spanish versions were distributed to rural North Carolina schools.
University Health Center Resources and Services
U
niversity Health Center was provided funding to acquire the resources necessary to adequately test, monitor, and provide the care associated with the COVID-19 to the campus community. A key resource was the construction of a free-standing drive through COVID-19 test center adjacent to the Health Center where members of the Harnett County and university communities are tested for COVID-19, flu, and other viruses. The University Health Center was also upgraded for more extensive testing, treatment, and sanitation purposes, including ultraviolet light sanitation systems and improvements to the HVAC system. 10,000 COVID-19 test kits and 11 Abbott Labs Abbott ID NOW COVID-19 test machines were acquired to provide test results to community members in as little as 5 minutes. Significant amounts of PPE including N-95 masks, gowns, face shields and gloves as well as sanitation products were ordered to ensure a supply for the Health Center, School of Osteopathic Medicine, Community Care Clinic and affiliate providers as needed.
56 2020 ANNUAL REPORT
