COVID-19 | PSA Campaign and Outreach Education

COVID-19 PSA Campaign and Outreach Education

The School of Osteopathic Medicine Department of External Affairs was granted $200,000.00 to work with a diverse portfolio of media outlets to create a public service announcement (PSA) campaign to support the primary care workforce and public health by reinforcing CDC COVID-19 prevention guidelines and addressing other aspects of health impacted by the pandemic such as mental health, flu vaccinations, and general primary care.

Phase 1: The 3 W’s and How to Maintain Your Overall Health During the Pandemic

Phase 2: Celebrate the Holidays Safely and Enroll in the Community Research Partnership

Under the 2021 extension, the Department of External Affairs has applied for an additional $100,000 to implement Phase 3: The COVID-19 Vaccine is safe and effective; plan to get your shot and continue safety protocols.

The webpage - https://medicine.campbell.edu/campaign/covidcare - was created as a resource for the public to support the PSA Campaigns.

Social Story for Exceptional Children

Exceptional Camels Interest Group leaders Kayla Distin and Jack Thomas partnered with illustrator Sumerlyn Carruthers to create “Coronavirus Social Story” to help exceptional children understand the virus and what they can do to help themselves and others stay well.

The story was animated by Campbell University staff, Mr. Charles Phillips and the print layout was edited by Ms. Sarah Bowman and Ms. Shelley Hobbs. The animated version was published on the School of Osteopathic Medicine’s YouTube Channel and 20,000 English and 5,000 Spanish versions were distributed to rural North Carolina schools.

University Health Center Resources and Services

University Health Center was provided funding to acquire the resources necessary to adequately test, monitor, and provide the care associated with the COVID-19 to the campus community. A key resource was the construction of a free-standing drive through COVID-19 test center adjacent to the Health Center where members of the Harnett County and university communities are tested for COVID-19, flu, and other viruses.

The University Health Center was also upgraded for more extensive testing, treatment, and sanitation purposes, including ultraviolet light sanitation systems and improvements to the HVAC system.

10,000 COVID-19 test kits and 11 Abbott Labs Abbott ID NOW COVID-19 test machines were acquired to provide test results to community members in as little as 5 minutes.

Significant amounts of PPE including N-95 masks, gowns, face shields and gloves as well as sanitation products were ordered to ensure a supply for the Health Center, School of Osteopathic Medicine, Community Care Clinic and affiliate providers as needed.

Community Care Clinic Resources and Services

The Campbell University Community Care Clinic (CUCCC) is a student-run free clinic for uninsured patients; the Clinic collaborates with the Department of Community and Global Health to host mobile clinic services.

The CUCCC acquired resources to test, monitor, and provide care associated with COVID-19 to the local and extended community including hiring two temporary healthcare professionals – and administrative staff member and a Physician Assistant to assist with scheduling on-campus, nursing home, and community testing.

Mobile Clinic Highlights:

• COVID-19 Screening and Flu Shot Clinic in the Shawtown community of Lillington, NC on November 21, 2020.

• COVID-19 Screening and Flu Shot Clinic at the Dunn United Minister’s Association (DUMA) Food Bank in Dunn on Saturday, December 12, 2020. Several local ministers participated to offer spiritual support as well. 64 patients were tested.

• A COVID-19, Flu Shot, Health Screening clinic planned for January 16, 2021 in Seven Springs (Wayne County) in collaboration with NC Field, a non-profit that works to fill service gaps in the farmworker community, raise awareness of the plight of the farmworker, and empower farmworkers to pursue educational and economic opportunities beyond the fields.

Health Center and Mobile Clinics plan to collaborate with Harnett County and surrounding communities to distribute the vaccine in 2021 especially to rural and underserved communities.

Freezers are essential equipment for vaccine availability and distribution to these communities. Campbell purchased 7 freezers that can maintain the extreme temperatures necessary to store the vaccine. One freezer is being leased to Campbell Affiliate Hospital UNC Southeastern Health in Lumberton, NC so they can have vaccine available to distribute to citizens in one of NC‘s most underserved and diverse communities.

Wake Forest COVID-19 Community Research Partnership:

A Using Real-Time Syndromic Surveillance, In- Home Serology and Virology Testing, and Electronic Health Records for Further Investigative Research.

Campbell University joined Wake Forest Baptist Health’s Community Research Partnership to offer COVID-19 testing and surveillance to support research and intervention across a wide geographic area and diverse patient population. Campbell affiliate health systems Cape Fear Valley Health, Harnett Health, and Southeastern Health all received funding and support to facilitate enrollment of subjects into the study.

Subjects are recruited and enrolled electronically. A brief survey is completed upon enrolling, and subjects have the option to sign up for free in-home serologic testing and virology testing. The test kits are mailed directly to each participant’s home for use. Each participant then completes a daily survey asking for syndromic data.

The data is then aggregated in a patient monitoring dashboard, which allows for syndromic data and demographic information to be analyzed. Electronic health records are planning to be accessed to check for comorbidities alongside syndromic data. The data and research from this study will be presented at scientific/medical meetings or published in scientific journals.

Campbell University affiliate hospital UNC Southeastern Health showed significant results in patient participation. The PSA Campaign Phase II supported enrollment communications through digital and print assets among targeted demographics as well as a statewide audience and will continue in 2021.