Camron Milan Pack 2015 by CAMRON

CAMRON MILAN PACK 2015

CONTENTS 3

INTRODUCTION

METRO MAP: KEY DESTINATIONS

HOW TO GET TO THE FAIR

TOP 10 THINGS NOT TO MISS IN MILAN

MILAN APPS AND MAPS

WHO TO FOLLOW

SALONE DEL MOBILE.MILANO

5VIE ART + DESIGN

BRERA DESIGN DISTRICT

DESIGNJUNCTION

ROSSANA ORLANDI

SAN BABILA

SAN GREGORIO DOCET

TORTONA DESIGN WEEK

DESIGNERSBLOCK

SUPERSTUDIO

TRIENNALE DI MILANO

VENTURA LAMBRATE

ZONA SANTAMBROGIO

CAMRON CLIENTS IN MILAN

INVITATIONS: SHOWROOMS AND INSTALLATIONS

124

MEET AND EAT

130

FUORISALONE FACT SHEET FOR MILAN 2015

MILAN PACK KEY

Press Preview Date

Camron Loves

Website

Free WiFi

Event Open

Hours

Location

Phone

Event Closed

Hashtag

Twitter

Instagram

@CamronPR

INTRODUCTION MILAN 2015 As we head to Milan, this particular year will be unique with EXPO starting shortly after the Salone finishes. The energy is already present with pavilions complete and many ‘sneak previews’ being planned. At the fair this year, Euroluce is going to be a major destination. It always exceeds expectations and we have heard from a number of journalists who plan to spend more time at the fair this year. In the city, there are expanding districts and destinations and within our Milan pack this year we have tried to make this easier to navigate. Tortona is making a big effort this year, Brera continues to get stronger and we are going to head to 5VIE, San Gregorio Docet, Zona Santambrogio and San Babila. This year seems to be the year of the Palazzo. Not only will our own project at Palazzo Crespi with Airbnb and Fabrica be unmissable, but others you should not miss include Palazzo Clerici with Vitra Design Museum, Palazzo Serbelloni with Caesartone and Philippe Malouin, Palazzo Bocconi with Louis Vuitton, and Palazzo Litta with DAMN° magazine and MOSCA Partners. We look forward to seeing many of you. So much of this week is about seeing friends we value from around the world. As always, you will find key hashtags, people to follow on social media, and our personal favourite restaurants, bars and cafes. Hopefully the sun will shine! See you in Milan, Judy Dobias Managing Director

LONDON | NEW YORK | SAN FRANCISCO

COMPILED BY James Hart, Laura Ward, Felicity Guy and Valentina Giani

@CamronPR

METRO MAP: KEY DESTINATIONS 1

Fiera Rho-Fiera (M1)

Rossana Orlandi Sant’Ambrogio (M2)

Tortona Design Week P.ta Genova (M2)

Brera Montenapoleone (M3) Lanza (M2)

designjunction edit San Babila (M1)

Ventura Lambrate (M2)

5VIE Cordusio (M1) Duomo (M3)

San Gregorio DOCET (M1) (M3)

Zona Sant’Ambrogio Sant’Ambrogio M2

4 2

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6 5

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HOW TO GET TO THE FAIR BY PUBLIC TRANSPORT M1 Red Underground line to Rho-Fiera Milano station (last stop). Outer Milan fare schedule (one-way fare Euro 2.05, Return ticket Rho-fieramilano Euro 4.00). Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow line). For more information please visit: www.atm-mi.it

RADIOTAXI You can call a taxi using one of the following numbers: International code: 0039): 028585 - 026969 - 024040 - 024000 - 025353

FROM LINATE AIRPORT Shuttle bus every hour to/from Fiera Milano Departure/arrival at the airport: near Domestic Arrivals. Departures from Linate are every hour from 8:30am – 1:30pm and from 3:00pm – 6:00pm Departure/arrival at Fiera Milano: bus parking area at Porta EstDepartures from Fiera Milano every hour from 9:30am – 12:30pm and from 2:00pm – 7:00pm For more information please visit: www.malpensashuttle.it/lin-fiera.htm Number 73 Bus to downtown Milan San Babila + M1 Red Underground line to Rho-fieramilano (last stop) For more information please visit: www.sea-aeroportimilano.it

FROM MALPENSA AIRPORT Shuttle bus every hour to/from Fiera Milano Malpensa Shuttle: Departures from Malpensa airport, Terminal 1Departures from Fiera Milano, bus parking at Porta Ovest from 2:00pm – 7:00pm every hour. For information please visit: www.malpensashuttle.it Malpensa Bus Express: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 3:30pm – 7:30pm every hour For information please visit: www.autostradale.it Train Malpensa Express to/from Cadorna station (trains run every 30 minutes during the whole day, the journey lasts 40 minutes approx. intermediate stops at Milan Bovisa Politecnico and Saronno) + M1 Red underground line to Rho-fieramilano (last stop) For more information please visit: www.malpensaexpress.it

FROM ORIO AL SERIO AIRPORT Milan - Orio al Serio Airport is easily reachable by bus from Bergamo, Milan, Brescia, Turin and Monza. The airport is also linked with Milan Fair and Malpensa Airport. The bus company organizing transfers to and from the airport is called Terravision: www.terravision.eu

FROM MILAN CENTRAL STATION AND GARIBALDI STATION M2 Green underground line (direction Abbiategrasso) to Cadorna-Triennale + M1 Red underground line to Rhofieramilano (last stop)

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HOW TO GET TO THE FAIR FROM CADORNA STAZIONE NORD (FERROVIE NORD MILANO) M1 Red underground line to Rho-Fiera Milano (last stop) For information please visit: www.lenord.it

FROM RHO RAILWAY STATION Shuttle bus service to/from the fairgrounds Service operational: Monday to Saturday 6.20AM - 8.15PM and Sunday 2PM - 7.25PM Tickets on sale at the Rho railway station (daily fare Euro 2.50) For more information please visit: www.gtmspa.it

BY CAR • • • • • •

Approaching Milano on the A7 motorway from Genova, the A1 motorway from Bologna or the A4 motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for ‘fieramilano‘ Approaching Milan on the A4 motorway from Venice towards Milan: take the ‘Pero-fieramilano’ exit Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the Milano Nord tollbooth, make for the A4 motorway to Venice, and take the ‘fieramilano’ exit Leaving Milan on the A4 motorway towards Turin: take the ‘Pero-fieramilano’ exit Leaving Milan on the A8 motorway to Varese-Como: turn off at the ‘fieramilano’ exit From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione highway and follow the signs for ‘fieramilano‘

GETTING AROUND With so many people heading to Milan airports, if you arrive at Linate from Tuesday onwards, you might want to book a car to collect you and our suggested company is AUTONOLO MILANO (www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75 777 and do mention Camron if you book. You can also email the company at autonolomilano@autonolomilano.it. Arriving at Malpensa, take the train directly into the city and then a taxi. Additionally, you might want to book them for half a day to take you around the showrooms to maximise your time. Do not take a taxi to the Fiera – take the metro. In the evening, taxis are hard to find and they don’t stop if you wave them down, so have the numbers (02 8585, 02 6767, 02 5353, 02 8383 and 02 3100) handy. REMEMBER- The meter will start running as soon as the driver gets the call!

MEETING POINTS If you want to meet people, there are several key places that we would suggest listed below. These are away from design destinations and are accessible. Some of our recommendations include the following: if you are in Brera seek out Princi, Via Ponte Vetero. Adjacent to Rossana Orlandi is the magical Marta (formally known as Pane e Acqua) - ideal for lunch, opens at 11AM. For a serious breakfast meeting or aperitivo, head to The Four Seasons or Park Hyatt. For central Milan, the best meeting point is café Peck, via Victor Hugo 4 and is very close to the Duomo.

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TOP 10 THINGS NOT TO MISS IN MILAN HOUSEWARMING BY FABRICA FOR AIRBNB Airbnb is partnering with Fabrica to create Housewarming, an experiential installation celebrating the connections guests and hosts experience through sharing a home, and how these unique relationships begin with a simple welcome. Visitors to Palazzo Crespi, a private home that is open to the public for the first time, will see the creations of 19 international designers who have interpreted the concept of welcome. 14

14 - 16 April: 10AM - 4PM 17 April: 9AM - 12PM

Airbnb

Palazzo Crespi, Corso Venezia 20

Airbnb

Public registration: bit.ly/housewarming-ticket

# #BelongAnywhere

A MATTER OF PERCEPTION BY MOSCA PARTNERS AND DAMN° DAMNº has chosen the magnificent Palazzo Litta in the very heart of Milan as its hangout during Milan Design Week, and combines forces with MOSCA Partners to make the Palace rock. The Palace will host a selection of architects, designers, and corporate partners, to express themselves under one theme: Materials. A Matter of Perception, is all about the origin of concepts; how materials affect and define an object or an idea. 13

Press Preview: 4PM – 8PM. General: 10AM – 9PM Late Night: 15 April, 6PM - 10PM

Palazzo Litta, Corso Magenta

DAMntwice

# aintnopartylikeaDAMNparty

N/A

MOOOI ‘THE UNEXPECTED WELCOME’ Moooi is ready to transform the monumental space of 1.700 m2 by showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography. 21 settings will unfold in front of your eyes in a fascinating combination of 9 home environments, which will inspire you with their sense of style and 12 poetic haiku compositions. 13

Press Preview: 3PM – 7PM. General: 10AM – 9PM 19 April, 10AM – 5PM

Via Savona 56, 20144

moooi

# #moooi

moooi

DESIGNJUNCTION EDIT The designjunction edit will be a curated show of contemporary design, featuring 30 international brands, presented against the derelict surrounds of Casa dell’Opera, in Milan’s city centre in the San Babila area. The beautiful, raw space of the former school building Casa dell’Opera provides the perfect backdrop to continue to build designjunction’s reputation for presenting cutting-edge design. 14

Press Preview: 4PM - 6PM. General: 11AM – 7PM. 19 April: 11AM - 5PM

Via Pietro Mascagni, 6, 20122

_designjunction

thedesignjunction

# #editmilan

TRIENNALE DI MILANO: ARTS & FOODS RITUALS FROM 1851 An exhibition curated by Germano Celant. Under the architectural direction of Studio Italo Rota, visitors will have the opportunity to immerse themselves physically in a spectacular route where works of art, drawings and architectural models, films, objects, documents, books, menus, and album covers bring to life a narrative that set works and images in their own historical, sociological and anthropological context.

@CamronPR

9 April - 1 Nov: 10AM - 11PM

LaTriennale

Triennale di Milano, Viale Alemagna, 6

LaTriennale

triennale.org

# latriennale

TOP 10 THINGS NOT TO MISS IN MILAN LEXUS: ‘A JOURNEY OF SENSES’ Visitors to Lexus’s installation at Milan Design Week can look forward to complete sensory experience that will stimulate the eyes, ears, nose, fingertips and taste. Internationally celebrated French designer Philippe Nigro has explored the essence of Lexus to produce a new work, A Journey of the Senses, with Hajime Yoneda, including insights in Lexus design, Lexus Design Award 2015 – ideas to shape the future and experience the five senses. 13

Press Preview: 13 April, 10AM – 6PM General: 14 – 29 April, 11AM - 9PM

OfficialLexusUK

La Torneria, Via Tortona, 32

OfficialLexusUK

lexus.co.uk

# N/A

HERMÈS EXHIBITION PREVIEW: FABRICS AND WALLPAPERS An imaginary journey into the jungle is the focus of the new collection of Hermès which will be presented at the Salone del Mobile 2015. The textile design of the French Fashion House is inspired by a forest filled with birds, as in the pattern of the wallpaper collection ‘Jungle Life Onbre Chinoise’ by illustrator Robert Dallet. The pattern, as well as the name of the line, refer to the ancient art form of shadow puppetry. 13

Opening times unavailable at time of publishing

N/A

Via Montenapoleone, 12

hermes

hermes.com

# hermes

LOUIS VUITTON UNVEIL OBJETS NOMADES COLLECTION Louis Vuitton will take up residence at the Palazzo Bocconi during Salone de Mobile to showcase its latest Objets Nomades collection. The new lineup features travel-inspired, foldable furnishings. Louis Vuitton has tapped nine talents for the new project, including established and emerging designers – Patricia Urquiola, Atelier Oï, Barber & Osgerby, Nendo, Campana Brothers, Gwenaël Nicolas, Raw Edges, and Maarten Baas. 14

Opening times unavailable at time of publishing

louisvuitton

Corso Venezia, 48

louisvuitton

louisvuitton.com

# louisvuitton

THE GARDEN OF WONDERS. A JOURNEY THROUGH THE SCENTS BE OPEN, the international foundation which operates in the field of design and creativity, has chosen the Botanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume. The exhibition will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies. 13

Press Preview: 5PM General: 10AM – 11PM Orto Botanico di Brera, Via Fratelli Gabba, 10

BeOpenFuture

beopenfuture.com

BeOpenFuture

# TheGardenOfWonders

WALLPAPER* HANDMADE This year Wallpaper* Handmade is bigger, better and more ambitious than ever. So much so that is has relocated from Leclettico to take over an entire arcade. Enlisting the help of four friends, the Wallpaper* Arcade is a celebration of collaboration and design excellence. The Wallpaper* Arcade has also been given a facelift thanks to Kvadrat and a spectacular multicoloured draped colonnade. 14

Press Preview: 12PM - 4PM 10AM - 8PM

wallpapermag

The Wallpaper* Arcade Via San Gregorio, 43

wallpapermag

wallpaper.com

# handmadeexhibition

@CamronPR

MILAN APPS AND MAPS

SALONE DEL MOBILE.MILANO Available for free download on iOS and Android devices, enabling people to plan their visits and orientate themselves at the fairgrounds.

ATM MILANO

IN ITALY

CITYMAPPER

UBER

This app includes geolocalisation, quick access to frequently used functions, latest news and alerts on service’s disruptions.

Sixty-four Italian companies will tell their stories at the Salone del Mobile 2015 through a special multimedia installation and highly technological app devoted to “Italian knowhow”.

Citymapper is reinventing the everyday urban transport app and making the large complicated cities simple and usable. This is the ultimate transit app for Milan.

Get a taxi, private car or rideshare from your mobile phone. Uber connects you with a driver in minutes.

atm.it/en

salonemilano.it

Available on 16 April

uber.com/cities/ milan

citymapper.com/ milano

TWITTER: WHO TO FOLLOW

PATRICIA URQUIOLA @PUrquiola

BARBARA CHANDLER @sunnyholt

CAROLINE KAMP @carolinekamp

DAVID NICHOLLS @MrDavidNicholls

PAOLA ANTONELLI @curiousoctopus

MAX FRASER @MaxFraserDesign

MARCO SAMMICHELI @KnudWalter

KATIE TREGGIDEN @coadg

FORMAFANTASMA @formafantasma

AMANDA DAMERON @AmandaDameron

STUDIO JOB @StudioJobPR

MICHELLE OGUNDEHIN @MOgundehin

SOPHIE CORFAN @sophcorfan

SEBASTIAN BERGNE @SebastianBergne

CYRIL ZAMMIT @CyrilZammit

@CamronPR

TWITTER HANDLES AND HASHTAGS TO TRACK

ISALONIOFFICIAL #iSaloni

@5VIE_MILANO #5viemilano

@BRERA_DISTRICT #BreraDesignDistrict

@_DESIGNJUNCTION #DJ15

@SGREGORIODOCET #iSaloni

@ZSANTAMBROGIO #zonasantambrogio

@LATRIENNALE #latriennale

@DESIGNERSBLOCK #iSaloni

@SUPERDESIGNSTUDIO #Superstudio13

@CAMRONPR #iSaloni

INSTAGRAM: WHO TO FOLLOW

ALICE RAWSTHORN @Alice.Rawsthorn

DAN RUBINSTEIN @danrubinstein

DEBORAH NEEDLEMAN @deborahneedleman

ZAHA HADID @zaha_Hadid

FELIX BURRICHTER @febubufe

IAN VOLNER @ianvolner

HENRIETTA THOMPSON @missettie

MARCUS FAIRS @marcusfairs

SARAH MEDFORD @samedford

NOE D. LAWRANCE

SPENCER BAILEY @spencercbailey

YOKO CHOY @missyoko

NEALE WHITAKER @nealewhitaker

PAOLO FERRARINI @paolostylops

YVES BEHAR @yvesbehar

@noeduchaufourlawrance

@CamronPR

SALONE DEL MOBILE.MILANO Salone del Mobile.Milano 2015: furnishing, lighting and workspace excellence The 54th edition of the Salone del Mobile will fling open its doors from Tuesday 14th to Sunday 19th April, at the Rho Milan Fairgrounds. Quality and innovation, along with major collateral events and a comprehensive, wide range of goods are the ingredients that make the Salone such an unmissable event. With over 2,000 exhibitors, more than 200,000 m2 of exhibition space and thousands of products making their market debut, the Salone del Mobile is the acknowledged sectoral international benchmark event year after year, attracting more than 300,000 visitors from over 160 countries. The Salone is open to operators each day from 9.30am to 6.30pm, and also open to the general public on the Saturday and Sunday. 14

Milan Fairgrounds, Rho

9.30AM - 6.30PM

#iSaloni #Euroluce #Workplace #SaloneUfficio #SaloneSatellite @iSaloniOfficial

salonemilano.it

valentina.giani @camronpr.com +44 (0)7825 512 031

PARTICIPATING DESIGNERS/ BRANDS: Anglepoise Arper Artek Artemide Attilio Stocchi Dario Curatolo ECAL Flos Four in the Morning Ford Kartell Kvadrat Michele De Lucchi Roll & Hill Vitra

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The Salone Internazionale del Mobile, split into three style categories: Classic, Modern and Design, the International Furnishing Accessories Exhibition and SaloneSatellite, will be flanked by the biennial Euroluce / International Lighting Exhibition in Pavilions 9-11 and 13-15 and Workplace3.0/SaloneUfficio, dedicated to the workspace, in Pavilions 22-24. Euroluce, the exhibition devoted to excellence in the lighting world, will showcase the very latest in outdoor, indoor, industrial, event/show, special use and hospital lighting solutions, lighting systems, light sources and illumination technology software and consulting. To mark the 2015 International Year of Light proclaimed by UNESCO, architect Attilio Stocchi has conceived “FAVILLA. To every light a voice” for the city of Milan – an installation/event telling the story of and exploring the essence of light. Workplace3.0 is an exhibition with an innovative concept, devoted to design and technology for planning the workspace in the round. Workplace3.0 will bring together the top proposals from the furnishing world for office, banks, insurance offices, post offices and other public spaces, seating for offices and public spaces, acoustics, flooring and coverings, lighting and office accessories as well as audio-video technologies and communication. “The Walk”, a huge installation on exhibit inside the Workplace3.0 pavilions, was conceived by internationally renowned Italian architect Michele De Lucchi as an area for showcasing ideas and design triggers for planning workspaces in their many different contemporary interpretations. New activities and working modes generate new workspaces and new design requisites for “inhabiting them”, with offices increasingly becoming a hub for social interface, meetings and living side by side. Another event – IN ITALY – created by the architectural practice Four in the Morning to a design by architect Dario Curatolo, will feature 64 Italian manufacturers and a select group of designers, planners and architects, who will tackle the theme of products, design and planning. The firms involved will be presented innovatively through the medium of film, with the curator taking the audience through a virtual exploration of Italian knowhow and uniqueness and the production processes behind each object. The film will become an installation, which in turn will become an App used to explore five apartments – in Lecce, Milan, Rome, Venice and the Sienese hillside – done up in five completely different styles. SaloneSatellite will be back in Pavilions 22 and 24 – the same as Workplace3.0 – with free public entry from Cargo 5. Now in its 18th edition, the exhibition is dedicated to the theme “Life Planet”, dovetailing with that of EXPO 2015: Feeding the Planet, Energy for Life. SaloneSatellite is an unrivalled meeting point for 700 young designers selected from all over the world, businessmen, architects, interior designers and the press. The exhibition showcases the work of designers under 35, and offers them a chance to be selected for the 6th annual edition of the SaloneSatellite Award for the 3 best prototypes on exhibit, relating to the product categories on show. For the second year running, the Salone is renewing its ties with the Municipality of Milan, Councillor for Employment, Economic Development, University and Research, Cristina Tajani, and the city’s design schools, which led to the setting up of the Welcome Project at the 2014 edition. Salone del Mobile information points at various focal points around the city will be manned by 100 students, on hand to provide visitors with information on how to negotiate the city, on the trade fair itself and the palimpsest of events in Milan organised by the Department.

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5VIE ART + DESIGN With a path that includes shops, artistic monuments, archaeological finds and courtyards in historical buildings, 5VIE offers a program aimed at valorising the exceptional nature of cultural places focusing on the creative reality of the world of design. 5VIE art+design is a local and cultural marketing project aimed at valorising the Roman and Milanese roots of the old historic centre of Milan, implemented through a strategic plan as part of urban and local policies. 13

via via via via via

Santa Marta Santa Maria Podone Santa Maria Fulcorina Bocchetto del Bollo

Press Preview: 11AM-3PM Late Night: 15 April, 6PM-10PM

#5viemilano #5vieartdesign #ilsalonesiavvicina @5vie_milano

5vie.it

press@p-s.it

+ 39 02 39624450

PARTICIPATING DESIGNERS/ BRANDS: BDDW Bethan Laura Wood Bertjan Pot DAMN° Luigi Caccia Dominioni Maarten Baas Marcio Kogan Max Lamb Nowness RestartMilano Seletti sodastream Tory Burch United Nude Yves Behar Zaha Hadid

@CamronPR

The 5VIE are the historic heart of the city of Milan and include via Santa Marta, via Santa Maria Podone, via Santa Maria Fulcorina, via Bocchetto and via del Bollo. The name “5VIE art+design” combines the three basic concepts which the project aims at developing: history, culture and innovation. Through the creation of a strong brand identity and new communication and sustainable development strategies, the area has become the centre of cultural ventures during the main periods of Milanese creativity. Inaugurated during DESIGN 2014 week, with great success, a high rate of attendance of the public and excellent reviews from the national and international press, 5VIE changed into a new district with a very high artistic-cultural value focused on design and innovation and, at the same time, became the promoter of the cultural wealth of the local area, tradition and the high value of the work of Milanese artisans. After its debut during the Salone del Mobile 2014, which featured the “Baas is in Town” exhibition, dedicated to the Dutch designer Marteen Baas who won the Best Impact Award during the Milan Design Award, the district has continued to stand out for its transversal approach between the commercial soul and the cultural vein, which it illustrates in every project. This year the district of the 5VIE dedicates Milan Design Week to the architect Luigi Caccia Dominioni. On this occasion and exclusively, the Milanese practice will be open by appointment with guided visits. The idea of the district is therefore that of supporting local valorisation by respecting the needs of the many players who animate the area, of creating a strong network and stimulating the active participation of the community and the professionals to systematise skills and opportunities. An authentic “systematisation of cooperation” on the cutting edge at a social, commercial and tourist level which respects the identity of the “Milanese nature” of the 5VIE, while, however, looking to the future. “Thanks to the collaboration launched in recent years between the public and the private sectors we have succeeded in making international an area of the city, the so-called “5VIE” which carries in its own DNA the history, culture and creativity of Milan, the city of design or fashion” – said the councillor for Employment, Economic Development, Fashion and Design Cristina Tajani who went on to say that - ”Thanks to its capacity to do, the district of the 5VIE has become, in just a few years, a place well loved by tourists, visitors and fashion and design operators.” It is with the idea of systematising cooperation, that collaboration continues with the Fondazione Cologni dei Mestieri d’Arte. As it did last year, it will continue this year its scheduling of events and Milanese itineraries of excellence during the Giornate Europee dei Mestieri d’Arte (28-29 March 2015). Some of these events are organised in collaboration with 5VIE such as the lesson on Milanese artistic crafts and applied arts, organised by the Scuola Corsi d’Arte Antiquaria.

5VIE ART + DESIGN To make the topic of knowing how to create excellence and how to transmit it even more significant and tangible, 5VIE and the Fondazione Cologni invite citizens to discover the places where the maestri work. In synergy with what is going on in Florence, Paris, Geneva and in the Vaud Canton, it will also be possible, therefore, in Milan to visit the artisan workshops and ateliers of the artistic maestri who subscribe to the venture in the historic 5Vie area in the centre of Milan from 28 to 29 March 2015. You can consult the program on www.fondazionecologni.it and on www.5vie.it. The homo faber and the excellence of artisan creation are certainly the cornerstone of many of the realities of the 5VIE as Osanna and Madina Visconti, Laboratorio Paravicini, Artisanal and many others demonstrate. The importance and the value of know-how are at the basis of the editorial line with which 5VIE again invests its most important space, Spazio Sanremo del Fondo Immobiliare - Comune di Milano II managed by BNP Paribas REIM SGRpA, which will become the veritable headquarters of the district. The garage spaces, still partially active, last year hosted the production of the Dutch artist-designer Maarten Baas, mainly carried out on site, in the weeks leading up to the salone, by the gang of assistant designers with whom Maartens burns, models and welds his pieces in a carousel of applied pop art. Instead, this year, passing from a circus mood to a Brancusian one, the Sanremo will present a monographic retrospective on the work of the British designer-sculptor Max Lamb organised by Federica Sala. The exhibition “Exercises in seating” will present a wide selection of historic pieces, all characterised by sophisticated research into materials combined with various production techniques. Each piece, contextualised by photographs, videos and illustrations by the designer represents a different point of the same obsession search for the identity of the material, at times brutally sculpted, at time formally contained, at times loose and recomposed. The exhibition dedicated to Max Lamb, is therefore the second chapter of research on contemporary art, narrating a completely different approach both in terms of projectual method and formal result but at the same time similar in the fact that they are both alternative models outside the box. The space will also be a meeting place and a place for the presentation of special projects and collaborations such as: with Nowness, design boom and a pop-up booth by Alla Carta Magazine. Last year’s debut in design already saw the beginning of a first invigorating cascade of strongly local events (such as the Gnam Box Café or the Seletti project in Piazza Affari, the event organised by the landscape artist Piet Oudolf for Green Island at the secret garden in Via Terraggio), but this year the mission of local cultural networking emerges as a veritable editorial line which seems to take design “outside”. Outside soulless locations, outside the pauperisation of the urban fabric, outside consolidated moulds, outside wide cubes with cement floors and the hot/cold split, outside the idea of the self-made to truly marry the idea of networking as a virtuous model (and this is what RestartMilano recalls through Alcantara – seductive interiors and scenes of Carlo Mollino), to narrate how history and territory always and in any case make the difference. And this is the case of YOOX Group which will present at the Pinacoteca Ambrosiana, the Milanese home of the Group, MADE IN MILANO, a project-exhibition exalting the work of local artisans through the global window of yoox.com.

@CamronPR

BRERA DESIGN DISTRICT With the upcoming week of Fuorisalone 2015 (Milan, April 14th - 19th) the Brera Design District comes to its sixth edition. The district is the creative business core of Milan; it extends along Bastioni di Porta Nuova to Via Broletto, along Via Legnano to Via Montenapoleone, sharing the perimeter of Brera’s DUC’s (Urban Business Districts). Last year the Brera Design District totalized over 136 events attended by 140 thousand visitors, while the website www.breradesigndistrict.it registered 50.000 visits and a good 170,000 page views, 1.348 tweets and 4.200 Instagram photos for tag #breradesigndistrict.

Bastioni di Porta Nuova Via Broletto Via Legnano Via Montenapoleone Individual event times

#breradesigndistrict

@breradesigndistrict

@Brera_District

breradesigndistrict.it

info@luisabertoldo.com

+39 02 26 66 364

PARTICIPATING DESIGNERS/ BRANDS: Arik Levy BASF Boffi cc-Tapis Belgium Is Design DING3000 Ecal-University Fabrica Formafantasma Karim Rashid Kartell Luca Nichetto Nendo Piuarch Sebastian Herkner Spazio Pontaccio

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Heartened by this great result, this year it will offer a non-stop calendar of events and a format featuring: a themed topic, the Design Lessons Award, a series of meetings, special projects and cultural events. This year’s ambassadors: designer Luca Nichetto, hosting three events in Brera, artist Patrick Tuttofuoco with his installation in Piazzetta Brera and the architecture firm Piuarch, based in Via Palermo, introducing the project “Milan and its gardens”. Brera, according to Luca Nichetto: “It’s Fuorisalone’s most interesting area, for it centers everything in the heart of Milan. I’ve decided to be part of the Brera Design District project not just because I’m interested in creating an event, but because I really want the public to feel the climate and the atmospheres created by the entire district. A blend of historical buildings, apartments, courtyards and different places, that otherwise people would not have the chance to visit.” Architecture firm Piuarch: “Brera is a place full of suggestion. It’s where our firm is based, in a former printing house, now a two-floor open space located in the middle of a courtyard full of history, where we run an international team of 40 architects and engineers. The Fuorisalone in the Brera Design District benefits from a unique environment and positive influence, contributing to making even more central this area of Milan: undoubtedly, the right destination for the highly valuable projects by those who wish to deliver the public a story of high quality.” Artist Patrick Tuttofuoco: “Brera is the place where my generation and I were taught. It was my “dojo”, my training place. I wanted to bring up a project about identity and my personal history, so after so many years spent abroad it came natural to me to choose the Brera Design District. I was sort of being sentimental, like when you decide to go far away to visit a beloved relative you haven’t seen in years.”

BRERA DESIGN DISTRICT Events and Exhibitions: This year, during the Fuorisalone, designer Luca Nichetto will be attending the Brera Design District with the Swedish brand Kinnarps, with an exhibition interpreting the trend report on new ways to live your office space (Largo Treves 5, entrance from Via Solferino). The designer will also introduce BonBon, a set of mirrored glass tables for the Check brand Verreum (Via Dell’Orso 12), whilst the Foscarini Spazio Brera showroom (Via Fiori Chiari 28) will display a brand new version of Plass lamps and the new table lamp Kurage, designed with Nendo. Several international exhibitors of collective works have chosen this area: Austrian Design Pioneers-Consulate General of Austria (Pelota, Via Palermo 10), Belgium is Design at the Brera Academy of Fine Arts (Via Brera 28), Berlin Design Selection-Dynamo Design Berlin e.V. (Via Goito 3); besides international brands such as Japanese Karimoku New Standard (Via Palemo 1), Brazilian Sollos (Via Solferino 40), Chinese Pinwo Design Company (Via del Carmine 9) and Lighting Innovation Design Center (Via Clerici 10), Swedish Ateljé Lyktan (Corso Garibaldi 117), Dutch eQ+ (Via Del Carmine 11).Once again the Swiss EcalUniversity of Art & Design of Lausanne will be showing at Spazio Orso 16 (Via dell’Orso 16). This year the Brera Design District will also be attended by some of the major firms of Italian and international design: Sebastian Herkner, Arik Levy, Luca Nichetto, Karim Rashid (Verreum); Emmanuel Babled, Lorenzo Damiani, Francesco Faccin, Diego Grandi, Gordon Guillaumier, Paolo Ulian (Alfa Marmi); also, some of the designers of Fabrica, hosting the firm Formafantasma (Daikin). Also, certain firms have strategically chosen the Brera Design District for their new openings: Kartell by Laufen (Laufen Pop Up showroom, Via Pontaccio 10), Rubelli (Via Fatebenefratelli 9), Smeg (Via Moscova 58), Florim (Foro Bonaparte 12), Fantini (Via Solferino 18), Richard Ginori (Brera ang. Pontaccio), Olivieri (Largo Treves 2). At present, the district will be attended by: 120% Lino, A15, A.G Spalding & Bros, Adele-C, agape12, Alfa Marmi, arc74, Argenteria Dabbene, Ateljé Lyktan, Basf, Beacon Helsinki, Belgium Is Design, Bianca D’Aniello, Boero Bartolomeo, Boffi, Calligaris, cc-Tapis, Cement Design, Clara Rigamonti, CTA Centro Tendaggi Arredamento ,Consolato Generale D’Austria, Daikin Air Conditioning Italy & Fabrica, Devon&Devon, Donne Illuminate, Dot and Cross, Dynamo Design Beriln e.V., Edizioni, eQ+, Florim, Fossati Interni, Fratelli Fantini, Gaggio, Graniti Fiandre, Hodara, Karimoku New Standard, Kartell By Laufen, Kasthall, Kinnarp, La Tenda Milano, Lago, Lighting Innovation Design Center, Made In Ratio, Mario Luca Giusti, Maroni, Mazda, Meggreen, Miyazaki Chair Factory Co., Modular Lighting Instruments, Molteni &C Dada, Newform, nobody&Co, Olivieri, Packaging Meeting, Pinwo Design Company, Preciosa Lustry, Presotto, Rigo Tondo, Sacea, Shiina + Nardi Design, Slow Wood, Society, Sollos, Spazio Pontaccio, Staygreen, Sumampa, Tecnografica, Trabaldo, Galleria Nuages, Valcucine, Vaselli Marmi, Veneta Cucine, Verreum, Vin De Garde, Wall & Deco, Yamakawa Rattan Industry. Mazda is main sponsor of the Brera Design District for this year edition. The Japanese car company presents the “Mazda Design Space” in Brera, core of a series of events scheduled from the last week of February to April, that will be strengthening the cooperation with the fashion and design industries. During the design week in Milan, the “Mazda Design Collection” will be introduced for the first time to an international audience: a series of objects different from one another, created on the base of Mazda KODO philosophy, with themed events and workshops. Mazda Design Space, Via San Carpoforo 10. At Fuorisalone 2015, the Valcucine showroom will host the installation curated by Maurizio Galante & Tal Lancman, celebrating the “art of offering”. Tempting Art is a series of projects created by artists, designers and poets where each work tells a vision, a fully personal story, a hidden memory. A fantastic collection. Works created to satisfy the senses of sight and taste. Valcucine Milano Brera - Corso G. Garibaldi 99. The Brera Design District and Xie Xie Tea Time give you the opportunity to take a break during the design week’s busy days, with several selected locations dedicated to the degustation of Oolong tea blend combined with a selection of plants, such as rose and Mediterranean herbs: served either hot or cold, still very tasty.

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DESIGNJUNCTION In April 2015 designjunction will transport an edited version of the critically acclaimed show to Milan for the fourth edition of designjunction edit Milan to run during the Salone Internazionale del Mobile. The Salone del Mobile is the largest international furniture fair in the world, held in Milan and attracting approximately 350,000 visitors to the city each year.

Casa dell’Opera Nazionale Balilla, Via Pietro Mascagni, 6

designjunction edit Milan will be a curated show of cutting-edge contemporary design presented against the derelict surrounds of Casa dell’Opera, in Milan’s city centre in the San Babila area. The beautiful, raw space of the former school building Casa dell’Opera provides the perfect backdrop to continue to build designjunction’s reputation for presenting cutting-edge design in some of the most exciting and challenging venues. More than 30 international brands will transform the school into a creative hub for design and culture. Central to the exhibition will be a beautifully designed café – a destination point for visitors to meet and pause during their visit.

Mon - Sat: 11AM - 7PM Sun: 11AM - 3PM

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@_designjunction

thedesignjunction.co.uk katie @thedesignjunction.co.uk + 44 (0) 203 735 5298

PARTICIPATING DESIGNERS/ BRANDS: Jaguar Tom Dixon Case Furniture Nyta Beyond Object Colè Italia Luke Irwin London New Works H Furniture Native Union Modus Void Watches La Chance Punkt Form Us With Love Baux Frame Store UKTI

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designjunction edit Milan will present a curated selection of 40 leading global design brands, pop-up shops, installations and a café across the five-day event. designjunction’s Head of Events, Will Sorrell, said: “We are very excited to take over Casa dell’Opera this April. This unique building is located in an area synonymous with design. The combination of a fantastic group of exhibitors and a building steeped in history will make a dramatic and inspiring visitor experience.”

DESIGNJUNCTION Leading International Exhibitors: Jaguar: Heading up the stellar line up is luxury British car brand, Jaguar who will showcase their latest sports saloon XE alongside a vast, ground-breaking aluminium sculpture; Word Cloud. Word Cloud has been created by Jaguar design in collaboration with multiple design disciplines. The metal structure is an abstract representation of the new XE consisting of 95 words in seven different languages. Tom Dixon: Iconic British designer, Tom Dixon, is set to transform the entire theatre with a headline presentation, calling on the building’s historic roots of a 1970s cinema. Tom Dixon commented: “In an abandoned 300 square metre theatre, ‘The Cinema’ will be an interactive entertainment show highlighting our latest designs through a series of installations.”

La Chance: La Chance is a French brand featuring a cosmopolitan selection of work from a new generation of leading designers from around the world. Their collections boast sophisticated, rich and distinctive design. This April, La Chance launch The Zorro Table designed by Stockholm based studio Note Design. This contemporary coffee table has been created in collaboration with high-tech glass manufacturer, AGC, to produce incredible shades and reflections, which give the Zorro Table its distinctive trademark and name. through a series of installations.” Beyond Object: Beyond Object is a London-based design label specialising in exquisite and sculptural desktop objects, accessories and tableware. They launch their latest desktop collection, designed by Poetic Lab at designjunction. Pieces in the collection, including a tape dispenser, a letter opener and a pencil sharpener are stripped back to their bare minimum, boasting fluid mirrored surfaces and weighted bases, meaning pieces can act as table weights as well as desktop tools.

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ROSSANA ORLANDI Rossana Orlandi presents a selection of more than 30 designers and brands in her Gallery. The selection includes already established brands like Gufram, Piet Hein Eek, Marimekko and Georg Jense together with some of the most promising and upcoming designer like Marjan Van Aubel, Jolan Vander Wiel, Sander Wassink, Alcarol among the others. Rossana Orlandi is also curating a special collection of outdoor furniture for the brand Sunbrella with pieces designed by Nacho Carbonell, BCXSY, Os and OOs, Lucio Micheletti and Atelier Lavit.

Via Matteo Bandello 14/16 20123 9AM - 8PM

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rossanaorlandi.com marco.tabasso @rossanaorlandi.com +39 02 467447244

PARTICIPATING DESIGNERS/ BRANDS:

16/16 Arita Japan 2016/ is a new brand producing contemporary porcelain objects for the home. 2016/ puts together the porcelain making skills of potteries in Arita, Japan with the talents of 16 international designers. The project is a collaboration between Saga prefecture in Japan and The Netherlands. In past centuries, The Netherlands has been a significant importer of Arita porcelain. Today, this unique and longstanding relationship has provided an important inspiration for reviving Aritayaki. Together, creative directors Teruhiro Yanagihara and Scholten & Baijings are leading a venture that incorporates the efforts of ten manufacturing companies and seven trading companies from Arita with 16 international designers.

16/16 Arita Calico Wallpaper Francesco Meda George Jensen Jo Nagasaka Marimekko Neri & Hu Piet Hein Eek RBW SAIC Stellar Works Stickbulb SUS Gallery Tokyo Midtown YOY

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Marimekko Finnish design house Marimekko brings a referential urban home to Spazio Rossana Orlandi. Based on the theme of Marimekko’s autumn/winter 2015 home collection – Mindscapes – the creative installation takes a close look at city architecture and the rhythm we live in. It examines how urban people can find moments of empowerment and peace in their hectic everyday lives by bringing elements of nature into their homes. The installation combines Marimekko textiles and tableware with abstract modules and rich greenery.

ROSSANA ORLANDI Stellar Works For this year’s Salone Internazionale del Mobile, Stellar Works will present A Cabinet of Curiosity, designed by Neri & Hu at Spazio Rossana Orlandi. A Cabinet of Curiosity is an exploration of the seven deadly sins in object form, with seven objects each representing a sin and placed inside a cabinet, all designed by Neri & Hu. There will also be an experiential element to the exhibition, with guests encouraged to confess their own sins, and seal those confessions inside envelopes, which will then become part of the installation. stellarworks.com

Participating Designers and Brands: PIET HEIN EEK PANERAI DAMIANO SPELTA GEORG JENSEN GUFRAM MARIMEKKO SUNBRELLA BY ROSSANA ORLANDI TOKYO MIDTOWN STELLAR WORKS LUCA NICHETTO MANUELA CROTTI ALCAROL THOMAS EYCK BY CHRISTIEN MENDERTSMA SCHOLTEN AND BAIJINGS SAIC MARJAN VAN AUBEL JOLAN VANDERWIEL NOV GALLERY ASTEIR DE VILLATTE SE BY NIKA ZUPANC FRANK TJEPKEMA STUDIO DEFORM JAN & HENRY DECHEM YOY ALVARO CATALAN de OCON KYUHYUNG CHO STICKBULBS CALICO WALLPAPER VON PELT

MABEO FURNITURE SCARLETT SPLENDOR BY MATTEO CIBIC ARNOUT MEIJERS SARA FERRARI OS and OOS UMZIKIM ANDREA CARULLA ROOMS RBW ALYSSIA and NIENKE PHILIPPE WEBER HILLSIDE OUT MAL FURNITURE YUKIKO NAGAI JO NAGASAKA SUS GALLERY MARCUS TREMONTO DANIELE RAGAZZO CARMINE DEGANELLO ALESSANDRA BALDERESCHI SANDER WASSINK FRANCESCO MEDA ENRICO MARONE CINZANO

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SAN BABILA DESIGN QUARTER Connecting design in Central Milan If you’re visiting the Salone del Mobile this April, don’t miss Milan’s newest design district, the San Babila Design Quarter, presented by designjunction. This exciting new destination unites the finest design showrooms, fashion stores and eateries in central Milan and joins the official FuoriSalone itinerary - with cutting-edge exhibition, designjunction edit Milan positioned at the centre.

Durini, Monforte, Quadrilatero

Don’t miss leading showrooms in the area: Alessi, Axor, Artemide, Bulthaup, FontanaArte, Interni Mobile & Design, Vivienne Westwood, Marazzi, Caesarstone, Luxury Living, The Brian & Barry Building, Moroni Gomma, Natuzzi Italia, Porro, Smeg and Rimadesio - and read on for highlights to visit. Download the map of the new quarter from thedesignjunction.co.uk or pick up a copy of Pambianco Magazine’s FuoriSalone special edition and get your free printed copy inside.

Individual event times

#SBDQ

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@_designjunction

thedesignjunction.co.uk katie @thedesignjunction.co.uk + 44 (0) 203 735 5298

PARTICIPATING DESIGNERS/ BRANDS: Airbnb

This leading Italian brand are masters of turning everyday household items into eyecatching design classics. Stop in at their store to celebrate the 25th anniversary of their iconic design ‘Juicy Salif’ by Philippe Starck. Via Manzoni 14/16, 20121

Download the map here

Alessi Artemide Axor B&B Italia (24) Bulthaup Caesarstone Flos Hermès Interni Mobili & Design Kvadrat Marazzi Moroni Gomma Porro Smeg Vivienne Westwood

Alessi celebrate 25 years of Juicy Salif

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Two installations at Artemide

A global leader in contemporary lighting, Artemide have two showrooms on the SBDQ route. Visit Corso Monforte 19 for Philippe Rahm’s installation and Via Manzoni 12 to see a presentation by Carlo Ratti. Corso Monforte 19, 20122 Via Manzoni 12

SAN BABILA DESIGN QUARTER

FontanaArte meets Moritz Waldemeyer

World re-nowned, Natuzzi Italia

This iconic Italian lighting brand has been producing timeless and acclaimed lighting pieces since 1932. Don’t miss Moritz Waldemeyer’s interactive LED light installation ‘The Speed of Light’ at their showroom during the week.

World-renowned for manufacturing luxury furniture, look out for Natuzzi Italia and Natuzzi Re-vive’s new collections launching during FuoriSalone at Italy’s largest furniture house.

Corso Monforte 13, 20122

Via Durini 24, 20121

Fashion icon, Vivienne Westwood

Stop for coffee at the Case Café

For more than four decades Vivienne Westwood has been one of fashion’s most important icons. Visit the showroom on Corso Venezia for all her latest fashions and accessories.

Located at the designjunction edit Milan show entrance is a contemporary pop-up cafe designed by British furniture brand, Case. Stop in at this chic outdoor spot for a La Marzocco coffee, served all day long.

Corso Venezia 25, 20121

Via Pietro Mascagni 6, 20122

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SAN GREGORIO DOCET San Gregorio Docet returns to Fuorisalone 2015. After the incredible success of last year’s edition the “distretto ristretto” (restricted district), planned and created by Leclettico founder Claudio Loria, will once more be part of this unique international event. Over 10,000 visitors have visited and discovered the new focal point of Milano’s design week: the area surrounding Via San Gregorio, between Porta Venezia and the Central Station. The locations used had been abandoned for many years and were brought back to life to host major international design brands. A district in which the quality of the realities involved teaches, docet.

Via Via Via Via

San Gregorio 39 Tenca 7 Panfilo Castaldi Cappellini

Press Preview: 12PM - 4PM

#iSaloni

@sangregoriodocet

@sgregoriodocet

sangregoriodocet.it info @sangregoriodocet.it +39 02 67079142

PARTICIPATING DESIGNERS/ BRANDS: Artemest: SG29 Clarks: C16 Droog Kvadrat Leclettico: SG39 Lee Broom: C16 Memphis: SG32 SCP: T07 USM Haller: SG29 Wallpaper* Handmade: AC32

Afghanmade

Emeco

Gufram

Dubai District

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This year’s absolute news is Leclettico, that has just reached its first ten years of activity and now presents itself not just as the patron of Wallpaper* magazine, as in previous editions, by opening the doors of its gallery and inviting the audience on an emotional journey yet to be revealed. Leclettico thus presents Leclettico. A collection where curious objects trouvé, unusual or destined to oblivion live again thanks to its owner, Claudio Loria, a collector beyond the simple meaning of the term. The search for the unusual piece is, in fact, only the first step; by using creativity and irony, objects from the past are brought back to the contemporary scene and inserted in unusual and surprising arrangements. Loria is therefore also an interior decorator and art director of events with an unique twist, coming from important collaborations such as the ones with Artissima, Louis Vuitton and Aspesi. As in the two previous editions, the excellence duo composed by Leclettico + Wallpaper* from which all started, still remains. This year, Wallpaper* magazine is no longer hosted in Leclettico’s gallery but takes hold of an anonimous commercial gallery of over two thousand square meters making it the set of its renowned “Handmade” exhibition. The central corridor of the gallery will, once again, have an exceptional installation by the Danish brand Kvadrat and everything will be directed and edited by Claudio Loria’s studio attentive and daring eye, which will make San Gregorio Docet, once again, a mecca of the Fuorisalone. Among the great names of the district are Italian radical design icons, such as Gufram, emblem of the aesthetic revolution of the furniture from the sixties and Memphis. The group founded by Ettore Sottsass in 1981 will present “Memphis Variations” an exhibition in style prepared by mixing its historic iconic pieces, that will make a renewed return into the scene of San Gregorio Docet. Lee Broom, British product and interior designer, will transform the spaces of the adjacent Via Cappellini in its “Department Store”. It is, to date, the largest show of the British designer, with the launch of over twenty new products; the collection will feature new materials as well as revisit materials used by Broom for previous collections. Via Cappellini will also be the location of Clarks, the historic British shoe brand, which will celebrate sixty-five years of its iconic Desert Boot with “Clarks: Reeboted” that gathers fourteen leading British and UK- based talents from the art and design world, who will restyle and reinterpret the iconic footwear, each according to his or her own vision. Once again, loyal to the incredible location of the district, Dutch friends Droog, will present in Via Panfilo Castaldi. To celebrate fifty years of its own furnishing systems, USM Haller asked seven design universities to interpret the theme of modularity. The projects will be presented to the public in an exhibition with spectacular scenery in the Hall of Fabrics, Via San Gregorio 29. The creative partnership of Wallpaper* and Leclettico remains at the very heart of the district with Wallpaper* Handmade, now in its sixth year, forming a cornerstone of Salone itself. This year the groundbreaking exhibition will take over an entire arcade on via San Gregorio, joined by Emeco, d3 Dubai Design District, Afghanmade and Gufram. And Kvadrat will give the whole arcade a facelift with a spectacular multi-coloured draped colonnade. Claudio Loria is also celebrating a decade at Leclettico and will once again be welcoming the public in to his extraordinary space.

SAN GREGORIO DOCET

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TORTONA DESIGN WEEK This year, as ever, Tortona Design Week will prove an essential focus during the forthcoming Fuorisalone event. Tortona is the district that first brought together the foremost brands in Italian and international design with famous as well as up-and-coming young designers in the impressive spaces of its many former industrial warehouses, incubators that have always made it an eagerly-awaited event, visited by thousands of people.

Via Savona, Via Tortona and Via Forcella Press Preview: 3PM-7PM 16 April Late Night: 12AM

Tortona Design Week is design, it is Milan. And at the same time, it’s an extraordinary window on the world, as this edition of the Fuorisalone event, as in the past, features a number of international collectives exhibiting in the venues of this creative circuit, launched over ten years ago in the Tortona district.

#tortonadesignweek

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tortonadesignweek.com alessandra.deantonellis@ ddlstudio.net

+39 339 3637388

PARTICIPATING DESIGNERS/ BRANDS: Asahi Glass Company ASUS Design Center France Design Irish Design 2015 Jan Kath LEFF Amsterdam Lexus LG Hausys Moooi Marcel Wanders Meet & Matter NLXL Philippe Nigro Red Star Macalline Peugeot Design Lab Piet Hein Eek Rio+Design SM’ART Stone Island Tokyo Design Week Whirlpool Weltevree

Winding through the streets of Via Savona, Via Tortona and Via Forcella, this circuit pulsates with vitality all year round, and even more so during Fuorisalone week. In this way, the industrial spirit – which constitutes this area’s natural DNA – embraces design, becoming the perfect blend of creative excitement and production, where visitors can discover each company’s latest developments, as well as the most coveted showcase for young designers and a place of inspiration for the many enthusiasts and visitors who come to discover the most innovative trends.

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The most prominent international exhibitors this year include a large collective featuring the best in Chinese design, presented by the Red Star Macalline furniture design colossus, in the Superstudio Più venue, alongside the Islamopolitan (Islam + Cosmopolitan) collective of artists and designers from the Maraya Art Centre in Sharjah, the 2014 Capital of Islamic Culture; in the Ex-Ansaldo building, the edgy, punk style of the British Designers Block will co-exist alongside French design in the two France Design shows that focus on prominent, as well as up-and-coming, designers; in the Opificio 31 venue, Rio+Design will present the trends that inspire Brazilian design research. The Vetraio venue will host a collective of talented young Irish designers, Irish Design 2015, which is making its Fuorisalone debut. The Dutch creatives at Tuttobene will once again be attending the Tortona circuit with their Meet & Matter curatorial project in Via Novi, revealing the phases that make up the creative process behind a finished product. Following last year’s success, Tokyo Design Week will be returning to 58 Via Tortona, presenting the creativity of Tokyo as applied to Design, Art, Fashion, Technology and Food. Tortona Design Week is an integrated marketing and communication project, organised by the Tortona Area Lab association and funded by Milan City Council with the aim of promoting the events, installations and projects that take place in Tortona during Fuorisalone. This initiative’s partners include Ex-Stecca delle Acciaierie Ansaldo, Magna Pars, Milano Space Makers, the Superstudio Group and Tortona Locations.

TORTONA DESIGN WEEK Tortona Design Week Info Point - Press Lounge Design Centre ex-Ansaldo | Via Bergognone angolo Via Tortona | 10am - 10pm. The official Info Point and Press Lounge of Tortona Design Week is hosted in the Ex-Ansaldo building. Thanks to the partnership with Abitare, a leading design magazine, this location will be the home of the Design Center: a hub providing all the facilities that visitors and designers need to make it easier to meet, exchange ideas and projects and take a break between one appointment and another. The Design Center boasts a coworking space, a lounge, a bar/restaurant and the Isola Tech – with ASUS as technological partner - equipped with ASUS EeeBook X205 Notebooks. Journalists, visitors and authorised personnel will be able to glean information on programmes and events in the various different exhibitor circuits throughout the week. TORTONA DESIGN WEEK’S PROGRAMME AND ITINERARY Below you’ll find a list of the exclusive events and site-specific projects that will enliven the Tortona district during Milan’s design week. Milan will become a collection of stages scattered here and there for design week and Fuorisalone: the most important and prestigious event in the design industry on an international scale. Zona Tortona is where it all began, where design first colonised the streets and alternative locations in the post-industrial atmosphere that characterises its venues, experimenting with new forms of communication and cross-fertilisation. Scheduled events: 15 Via Tortona | the Event Space - Magna Pars Suites Milano Hotel 20 Via Tortona | the ASUS Design Center 20 Via Tortona | SM’ART Via Novi | Tuttobene and Impress Surfaces Via Voghera | WELTEVREE 32 Via Tortona | Lexus 27 Via Tortona | Superstudio Più Ki.D.S., Kids design at SUPERSTUDIO 31 Via Tortona | Opificio 31 54 Via Tortona | Design Center Ex-Ansaldo 35 Via Tortona, | Nhow Hotel 58 Via Tortona | Tokyo Design Week Via Savona | MOOOI, Whirlpool, Scalo Milano, Stone Island, Sia, COTTO Via Vigevano | Hans Boodt Italia

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TORTONA: DESIGNERSBLOCK (EX-ANSALDO) Designersblock return to Milan for the Milan Design Week in Ex-Ansaldo, a former industrial space on via Tortona, the heart of the Milan Design Week. The show will include furniture, lighting, textiles, surface patterns, illustration, ceramics and accessories. We welcome applications from individual designers, design collectives, universities, cultural organisations, promotion agencies and companies.

Ex-Ansaldo Building Via Tortona 54, 20144 Press Preview: 3PM-7PM From 10am Daily

#MilanDesignWeek

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@designersblock

verydesignersblock.com

PARTICIPATING DESIGNERS/ BRANDS: Agnieszka Szalbierz Alex Garnett Aysha Shah Bea Dodi Camilla Barnard Design by Nico Estonian Design House Gianluca Brignone Hayley Beckley Jack Durling Joan Vellve Studio Josean Garcia Katie Askwith Kirigram Leiz design Lina Patsiou London College of Furniture Luca Carfagna Lucas Menoz Lucy Simpson Mari O Hira Milton Priest Mr Nico Nyytli Pernille Holm Smile Design Experience Lab Solidwool Supahulk Timorous Beasties Vicolipagiacorta

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In Collaboration with Abitare Ex-Ansaldo the Urban Centre of Milanâ&#x20AC;&#x2122;s Design Week. La Scala Theatreâ&#x20AC;&#x2122;s laboratories, the brand architect David Chipperfield and the Colla

will transform into the info-point and The complex also includes the seat of new Museum of Cultures designed by marionette space.

Ex-Ansaldo is located on via Tortona on the junction with via Bergonone, opposite Superstudio in the busiest part of Milan during the design week. We welcome applications from individual designers, design collectives, universities, cultural organisations, promotion agencies and companies. The Ex-Ansaldo project is a collaboration between Arci Milano, Avanzi, esterni, H+, and Make a cube, who have the shared vision to make the building a landmark for creativy, in Milan design Week and through the rest of the year.

TORTONA: SUPERSTUDIO Superstudio Group celebrates 15 years as the leader of international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design”. On show at Superstudio Più on 10.000 sq.mt of exhibiting spaces, the most interesting Italian and International production, but also life-style projects and proposals that make design their starting point, to speculate the present and the future of our houses, of work and knowledge places, in the urban habitat, in our lives.

Superstudio Più via Tortona 27 10AM - 9PM

#Superstudio13

@superstudiogroup

A brand-new, big, strong logo, designed by the art-director and artist Flavio Lucchini, to tell Superstudio’s new era. SUPERDESIGN SHOW, to sum up how design has by now gone beyond itself, together with rules, prejudices, categories, hierarchies, limits, boundaries and even physical laws, daring sometimes the impossible. The lesson by the great post-modern masters, such as Ettore Sottsass and Alessandro Mendini, that since the 70’s propelled fantasy has become the core of contemporary design, merging tradition with eclecticism, experimentation with quality. After opening in 2001 with Design Connection the doors to the Fuori Salone events, after having totally revolutioned the exhibiting concept with the sophisticated formula Temporary Museum for New Design in 2009, for 2015, the year of Expo, Superstudio provides new answers to the market’s trends, to the change of design world, to the extension of horizons, to the 2.0 creative talents crowd, with the new name and new format SUPERDESIGN SHOW.

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superstudiogroup.com designweek @superstudiopiu.com +39 348 3399463

PARTICIPATING DESIGNERS/ BRANDS:

A large container that approaches with renewed planning skill the current entities. On one hand, it preserves the fascination of the Temporary Museum entrusting some International brands with the job to explore the latest frontiers of creativity and translating them into emotional paths that enchant and surprise the visitor like a sensorial show. On the other hand, it opens up more and more to research, to scouting, to selection of creative forces that experiment innovative solutions to improve our life. And it also proposes theme exhibitions providing an overview on still undervalued or partly unexplored complementary worlds such as furniture textile or spaces for kids. Art, as always, interlaces with Design at Superstudio: this year it is a selection of unique art-design pieces for our houses and of installations that may be “used” by getting in or sitting on them.

Aisin Seiki Asahi Glass Company AGC Beau&Bien Fatboy Former GioPagani Guangzhou Topoo Home&Decor Hyundai Motor Company Ivanka Jan Kath LG Hausys Marcel Wanders Material Connexion Italia Ornamenta Pietro Travaglini Design Red Star Macalline Vitamin Design

@CamronPR

TRIENNALE DI MILANO Arts & Foods Rituali dal 1851 Arts & Foods. Rituals since 1851 is an exhibition curated by Germano Celant, which will be held at the Triennale in Milan from April 9 to November 1, 2015 Under the architectural direction of Studio Italo Rota, visitors will have the opportunity to immerse themselves physically in a spectacular route where works of art, drawings and architectural models, films, objects, documents, books, menus, and album covers bring to life a narrative that set works and images in their own historical, sociological and anthropological context. 13

Viale Alemagna, 6, 20121

10AM - 11PM

#latriennale

@zonasantambrogio

Germano Celant’s View of Arts & Foods What does it talk about? In the interior and exterior spaces of the Triennale - about 7,000 square meters, comprising building and garden - Arts & Foods will focus on the plurality of visual language and models, as objects and environmental representations that since 1851, the year of the first Expo in London, have to date revolved around food, nutrition and eating together. It is a global panorama of the interwoven aesthetics and design of eating rituals. It is also an international exhibition that uses a variety of media to offer a view across time, from the historical to the contemporary, of all levels of expression, creativity and communication from all areas of culture.

@LaTriennale

triennale.org

press@triennale.org

+39 02 72434247

PARTICIPATING ARTISTS/ DESIGNERS: Angelo Morbelli ARMAN Claes Oldenburg Giorgio Morandi Coosje van Bruggen

Three reasons to visit ...

Jean Prouvé

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Joe Colombo Sharon Core Subodh Gupta Tom Wesselmann

@CamronPR

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Offering a layered and multi-sensorial perspective, Arts & Foods, against a backdrop created by Studio Italo Rota, will look to document developments and solutions that relate to food, ranging from kitchen utensils to the dining table and the picnic; from the public aspect of bars and restaurants to the changes that have characterized travel by road, plane and space, to the design and look of buildings dedicated to food production and to food rituals. Arts & Foods offers an exploration of the special bond between the visual arts and the topic of food and of eating together in positive terms, both to reveal rituals and specificity, and to emphasize any idiosyncrasies or problematic areas.

TRIENNALE DI MILANO •

The exhibition will be enriched with masterpieces on loan from museums and public and private institutions, and from collectors and artists of international renown.

What vision of the future does it offer? The project encompasses moments and themes of the rupture and progress that the arts offer as a reading of the history and evolution of food and nutrition. Set in a wide-ranging scenario it traces areas of continuous crossover and contact between the visual arts and various segments of the industrial arts and mass culture. Examples range from the patented imports of new foods of the Western world, presented and shared through Universal Expositions, to the representation of products in the art of the 1960s, with the advent of mass advertising and packaging, arriving at the use of new technologies in both architecture and design, and in the art world. The exhibition sets out to show the future of the documented periods and futuristic nature of discoveries related to food and eating together, and their effect on all the arts, exploring new opportunities for analysis and reflection. What interpretation of the Theme does it offer? Arts & Foods will be organized in chronological order, starting from 1851 up to current times, interweaving testimonies of artists, writers, filmmakers, graphic designers, musicians, photographers, architects and designers. They will range from Impressionism and Pointillism to historic Avant-Garde movements, from Pop Art to the most recent findings, all contributing to how we envision and consume food. It will be a collection and a journey through time that will creatively reflect the theme of the Universal Exposition in Milan, Feeding the Planet, Energy for Life, through hundreds of books, articles and documents from museums and public and private institutions, and from collectors and artists from all over the world. Where does it seek its inspiration? The presence of food, places for eating together and nourishment, have always been a feature of the history of art. In art, food takes on a “representative” value, which in other words, represents something else beyond ourselves. Thus the images of food can represent “otherness,” in terms both of rituals and symbols. The exhibition aims to explore these themes with a 360-degree vision of language and with a view to being as comprehensive as possible. How does it communicate with visitors? The presence of Arts & Foods at the Triennale, set in the center of the City’s urban fabric, and the connection with Expo Milano 2015 represents an opportunity to bring creativity into close contact with a wide audience.

@CamronPR

VENTURA LAMBRATE

2015 trends and themes: Academies & talents: Once again, Ventura Lambrate will be the place to spot design talent in Milan. Never before have so many academies and universities applied to take part in Ventura Lambrate – a total number of 24 will be putting their work on show. Design scholars will confront the challenges of housing in the future by looking at the reuse of abandoned homes. Sustainability will be set against throwaway consumerism. And small pet houses – an alternative to the cage – will reveal a new vision of animal habitat architecture. The overall trend is about breaking out of discipline-specific frameworks and taking design education to the next level. “Exhibiting in Ventura Lambrate is an opportunity for our students to present their works and meet the professional scene of design face to face. This year we will bring architecture and architectural challenges like Sustainability, Habitation and Transformation to the scene of Ventura Lambrate.”, says Torben Nielsen, Rector Aarhus School of Architecture.

Via Ventura 5, 20134

10AM – 8PM

#venturalambrate

@VenturaProjects

venturaprojects.com

ventura@ organisationindesign.com

+31 302716311

PARTICIPATING DESIGNERS/ BRANDS: Aarhus School of Architecture Bufalini Marmi Central Saint Martins Craafts Dyloan Studio Edelkoort Exhibitions Design Academy Eindhoven Floris Wubben Lucie Libotte MU Paolo Ulian Tomomi Koseki VIA University College School of Creative Industries Studio Laura Daza

@CamronPR

Central Saint Martins, Material Futures (United Kingdom) will bring a wide range of material-research-based work to the Ventura Lambrate stage, including sustainable, synthetically grown gems; religious artefacts that honour light and scent; a musical composition based on the sounds of Indian auto rickshaws; and “extreme fast fashion” – garments meant to be worn once and then disposed of. VIA University College School of Creative Industries (Denmark) is sending students from ten university disciplines to Ventura Lambrate. Their areas of speciality range from material and production design to multi-platform storytelling and visual fashion communication. Together, they’ll explore ways of increasing human resilience under the living conditions of the future. Step into an interspecies world with the exhibition “The Animal Party” by HEAD – Genève (Switzerland). Students will examine the relationship between humans and their animal companions. For instance, in the Mouse Palace, Gaspard Reverdin uses his expertise as an interior architect to improve the living environment for mice. With the motto of “Engaging through Architecture”, the Aarhus School of Architecture (Denmark) will present a series of different building elements and material experiments that investigate current architectural challenges, such as what to do with abandoned houses and how to preserve traditional craftsmanship while combining it with contemporary techniques. Projects on show will include the results of “architectural biopsies” performed on condemned houses, which question the functionality of the buildings’ components and look at their potential for reuse.

VENTURA LAMBRATE 2015 trends and themes: Material research & the designâ&#x20AC;&#x201C;fashion merge: Today, materials are viewed not merely as substances that make up objects but as entities worth investigating for their undiscovered potential. Materials are getting smarter, the range is expanding, and weâ&#x20AC;&#x2122;re questioning the limits of use and pushing the boundaries of possibility. From using natural beetroot dye to shaping marble, designers are deepening their materials expertise. This increased interest goes hand in hand with another tendency: the intermingling of the design and fashion industries. Ventura Lambrate exhibitors such as Edelkoort Exhibitions and Craafts draw on contemporary craftsmanship and traditional techniques that are applicable for both furniture and fashion, reshaping both fields.

Ventura Lambrate 2015: Downloadable Map Click here to download the map and guide to the area, get your hardcopy of the booklet at Ventura Lambrate.

@CamronPR

ZONA SANT’AMBROGIO ZONA SANTAMBROGIO MILANO DESIGN WEEK 2015 Design on display, Street Food Festival, Piazza Sant’Ambrogio is the hub for a series of Fuorisalone events in Zona Santambrogio Design District Milan, Tuesday 14-19 April 2015 – Zona Santambrogio is the new cultural district of Milan Design Week 2015 now in its second edition to bring you the exhibitions and events in the district. Design combines with the locals to bring out the best in the city, its cultural hotspots and all the people who live there and bring it alive during Milan Design Week. 14

Piazza Sant’Ambrogio via San Vittore 49 11AM - 11PM Sat - Sun: 11AM - 12PM

#zonasantambrogio

@zonasantambrogio

@ZSantambrogio

zonasantambrogio.com

info @zonasantambrogio.com +39 349 8874712

PARTICIPATING DESIGNERS/ BRANDS: Akifumi Takeshita Antonio Trolio Bambooryist BPG studio Claudia Di Mitri CookYes Daniele Mazzinghi Entonote Erika Braccini Francesco Caporale Leonardo Laino Massimiliano Concilio Michele Mamprin Nomad2 Pelty Pierre-Emmanuel Rossana Romano Ruthy Shafrir TRIPASAI architects Vincenzo Vitiello & Alessio D’Andrea WE LOVE ROCK

@CamronPR

Zona Santambrogio Design District is part of the Milan circuit Fuorisalone. it, the communications channel that brings together all the events in the city during Fuorisalone 2015 with the patronage of the local authorities, the Municipal Administration Comune di Milano and the local council Consiglio di Zona 1. Zona Santambrogio is one of the key areas in the city as regards history, art and culture: the Basilica of the local patron St. Ambrose, Santa Maria delle Grazie, Leonardo da Vinci’s vineyard, the Museum of Science and Technology, the Achille Castiglioni Foundation, the Franco Albini Foundation, Spazio Rossana Orlandi, Triennale Milano, the Archeology Museum, not to mention the showrooms of Gobbetto, C&C, bar-Bistrot Le Biciclette, the historic Bar Magenta – these are just a few of the gems this cultural district has to offer. MAP: Zona Santambrogio will present a circuit of exhibitions and events together with key figures in the district such as showrooms, shops, restaurants and naturally, designers, companies and architects who find the spaces in the district to be the perfect display case during Milan Design Week 2015. All the events that will set the area abuzz are promoted by Zona Santambrogio (15,000 copies of the paper Guide Map of the area, website www.zonasantambrogio. com, and present on the Social Networks). FLORA ET DECORA: ReRurban Studio, the mastermind behind Zona Santambrogio will work together with the garden design firm FLOEMA to create an Urban Gardening project blending Design and Green Feeling in an installation that involves the senses: what looks like a wild garden. The installation will be inside the market-exhibition Flora et Decora in the courtyard of the Basilica of Sant’Ambrogio from Thursday 16th to Sunday 19th April 2015. INFO-POINTS: The idea has been launched to set up centrally positioned open air spaces in Zona Santambrogio so as to have a physical space to promote and enjoy the District, a place where visitors can relax and get information. These info-points will serve as the starting point for guided tours to discover the historic treasures of the District every day of the Fuorisalone. DOUTDESIGN: The key event in the general headquarter of Zona Santambrogio will be DO UT DESIGN in Via San Vittore 49: a collective of Italian and international designers: the design products on display will range from digital to food, self-producers and start-ups, non-profit and corporate. A week of exhibitions, performances and music events with the collaboration this year for the first time of the creative network Womade Factory. STREET FOOD FESTIVAL: Last but not least, there will be the Festival in Via San Vittore 49 and its charming historic garden, EAT URBAN, the first street food festival featuring the best Italian food during Milan Design Week. This aims to be the the restaurant of the Fuorisalone, a place where you can find all manner of street food delicacies served from Ape cars and design trucks all week long from morning to late in the evening.

ZONA SANT’AMBROGIO DO UT DESIGN EXHIBITION 2015

DESIGNERS | MAKERS | FOOD INNOVATORS 14 - 19 Aprile | via San Vittore 49

Milan, 14-19 April 2015 -Zona Santambrogio and Re.rurban Studio present: DO UT DESIGN_Exhibition 2015 in the prestigious historic setting of Via San Vittore 49, Milan, which will become an exhibition of Italian and international design and the general headquaters of Zona Santambrogio Design District, now in its third edition. Open every day of the Fuorisalone from 11 in the morning to 11 at night and until midnight at the weekend. DOUTDESIGN is the exhibition that gives space to emerging young designers and the themes of self-production with a special focus on “Smart” objects somewhere between making and design not to mention the theme of food which will be the star of the event. DESIGNERS: Akifumi Takeshita | Antonio Trolio | Bambooryist | BGP Design | Claudia Di Mitri | CookYes | Daniele Mazzinghi | Entonote | Erika Braccini | Francesco Caporale | Francesca Pagliacci | G. Garaguso M. Mamprin M. Armellini A. Froiio | Leonardo Laino | Massimiliano concilio | Michele Mamprin | Nomad2 | Pelty | Pierre Emmanuel Vandeputte | Rossana Romano | Ruthy Shafrir | Tripasai Architects | Vincenzo Vitiello & Alessio D’Andrea | We love rock DOUTDESIGN promotes self-production by young Italian and international designers, testifying to a transition which now sees designers as key throughout the entire process: design, production, communication, distribution, with cross- contamination from the maker scene, a fusion which is already shaping objects all around us. Here we tell the story of this evolving scene with the work of young people creating by inventing, experimenting, trial and error. DOUTDESIGN is the key event in ZONA SANTAMBROGIO, a project presented by Re.rurban Studio. EAT URBAN Also at via San Vittore 49, a fairytale garden transformed for the entire week into an open air restaurant thanks to the Eat Urban-Food Truck Festival, the street food festival to feed visitors to the Milan Fuorisalone at lunch and dinnertime. Every evening food will be served that is prepared by 10 mini- food trucks and Ape cars. WOMADE FACTORY. Creative evenings at DO UT DESIGN in Via San Vittore 49 will be managed in collaboration with Womade, the network which has earned the title of “creative carillon”. Zona Santambrogio, apart from becoming a reference point for design and food, will also this year be a place of exchange, interaction, and creative culture. A think tank that will grow by the evening, bringing together creatives, specialists, the just plain curious and people on the street. The programme includes projections, Performing Arts and video art, live sets by emerging musicians and all the new trends WOMADE uncovers through the practice of continuous contamination. COCKTAIL. Wednesday 15 April 2015, from 6 to midnight, a special WOMADE event. Dj set by SVPERFINE and WOMADE Friends. Content: Design and smart objects exhibition, food, drinks, dj set, live set, performance, video art. LOCATION. The location is via San Vittore 49, a villa once a convent with spacious interiors and a secret 3000 square metre garden full of heritage trees which is managed by the social cooperative La Cordata.

@CamronPR

CAMRON CLIENTS IN MILAN 1616/ARITA JAPAN 2016/ is a new brand producing contemporary porcelain objects for the home. 2016/ puts together the porcelain making skills of potteries in Arita, Japan with the talents of 16 international designers. The project is a collaboration between Saga prefecture in Japan and The Netherlands. In past centuries, The Netherlands has been a significant importer of Arita porcelain. Today, this unique and longstanding relationship has provided an important inspiration for reviving Aritayaki. Together, creative directors Teruhiro Yanagihara and Scholten & Baijings are leading a venture that incorporates the efforts of ten manufacturing companies and seven trading companies from Arita with 16 international designers.

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Press Breakfast: 9AM – 10.30AM

N/A

Spazio Rossana Orlandi, Via Mandeo Bandello 14/16 20123

N/A

Doug.Roche@camronpr.com

# N/A

AFRODITIKRASSA Renowned hospitality designer, Afroditi Krassa, will this year join some of the world’s finest creative minds, star designers and manufacturing talents at Wallpaper* Handmade in Milan. In line with the upcoming Expo in Milan, this year’s exhibition theme is gastronomy and the art of entertaining. For her Handmade contribution, Afroditi has collaborated Fürstenberg, the famous porcelain manufacturer founded in 1747, to design two handmade flasks for British whisky brand, Royal Salute.

Press Preview: 12PM - 4PM 10AM - 8PM The Wallpaper* Arcade Via San Gregorio, 43

AfroditiKrassa AfroditiKrassa

Adnan.Abbasi@camronpr.com

handmadeexhibition

AIRBNB Airbnb is partnering with Fabrica to create Housewarming, an experiential installation celebrating the connections guests and hosts experience through sharing a home, and how these unique relationships begin with a simple welcome. Visitors to Palazzo Crespi, a private home that is open to the public for the first time, will see the creations of 19 international designers who have interpreted the concept of welcome. Guests will be invited to interact with the designers, all located in different parts of the Palazzo. From a British tea time to the Indian ritual of lighting lamps, visitors will leave with a sense of belonging to this Milanese home and the cultures each of the Fabrica designers represent – a feeling central to any Airbnb experience. 14

14 – 16 April: 10AM – 4PM 17 April: 9AM – 12PM

Airbnb

Palazzo Crespi, Corso Venezia 20

Airbnb

Airbnb@camronpr.com

# #BelongAnywhere

ARPER AT FIERA Arper will display its new collections in two booths: a 880sm stand in Pav. 16 and a 220sm area in Pav. 22. The new pieces have been inspired by its Work/Life and Soft Technology concepts, meeting the demands of the ever-evolving home and office. Launches include acoustic wall modules that reduce extraneous noise, fully customisable task chairs, curvaceous plastic seating and a sleek wooden table, as well as an exciting new design by Jean-Marie Massaud. Blurring the boundaries between the residential and contract market, the new pieces perfectly encapsulate Arper’s renowned minimal aesthetic. Interviews are available with Jean-Marie Massaud, Studio Lievore Altherr Molina and Studio Fattorini+Rizzini+Partners and the Arper management. Please request via Camron.

@CamronPR

9.30AM – 6.30PM

ArperSPA

Pavilion 16: booth C29, D30 Pavilion 22: booth D20, D22

N/A

Margaret.Callanan@camronpr.com

# SoftTech

CAMRON CLIENTS IN MILAN ARPER SHOWROOM In addition to its presence at the Fiera, Arper will also be hosting a special event in its Milan showroom. Focusing on the evolution of the way we live and work today, the showroom will be open all week to visitors browsing new collections. In addition, a cocktail party will take place on Wednesday 15th April between 6.30PM to 10PM to showcase its new Kinesit collection, recently awarded with the IF Gold Award. RSVP: Arper@camronpr.com by Friday 10th April

10AM – 10PM

ArperSPA

Arper, Via Pantano, 30

N/A

Margaret.Callanan@camronpr.com

# SoftTech

ARTEMIDE Artemide @ Euroluce 14–19 April, 9.30AM – 6.30PM | Location: Pavillon 11, Stand C19-D28 Artemide Store Corso Monforte 19. Special cocktail event with an installation by Philippe Rahm. 14 April, 6.30PM Artemide Press Conference Via Manzoni 12. Introducing the new Artemide, Architectural and Danese product collections including the suspended hand-blown light by Arik Levy. An installation by Carlo Ratti will also be on display. Press Preview: 13 April, 9.30AM | General opening: 14-19 April, 9.30AM – 6.30PM 12

See times above

artemide

See locations above

artemide_lighting

Marisa.JonesIssa@camronpr.com

# artemide

BDDW Celebrating its first year anniversary in Milan’s historic Cinque Vie neighbourhood, BDDW will introduce new lighting, one-of-a-kind ceramics and handmade bricks for this year’s Salone Internazionale del Mobile. In addition to works by Tyler Hays, there will be also be designs on view by Lindsey Adelman, Apparatus Studio, Kieran Kinsella, David Weeks, Gratz Industries, Aaron Scaturro, Natalie Page, Dana Barnes, Roman & Williams for Matter Made, Roll & Hill, Bec Brittain, Egg Collective, Jim Zivic, Ted Muehling and Karl Zahn.

Press Hours: 10AM – 8PM Public opening April 15, 6PM – 10PM

N/A

Via Santa Marta, 19/A 20123

bddw_etc

Sarah.Natkins@camronpr.com

# N/A

BISAZZA Bisazza will preview a signature collection by India Mahdavi for their new Cementiles line at its flagship store. A collection that reflects the creative, eclectic, playful and subtly satirical style of the French designer with optical graphic motifs, it features sleek lines in an array of daring, unexpected colour combinations that give rise to pop and 70s inspired designs. These Cementiles have stripes, polka dots, bubbles, squares and multi-colour patterns in undulating shapes that create a dynamic effect. Each tile is made entirely by hand and carefully crafted. The collection is set apart by a linguistically modern savvy and a refined trendiness, thanks to a unique combination of India Mahdavi’s design and Bisazza’s craftsmanship. 14

10AM - 8PM

bisazzaofficial

Via Senato 2, 20121

N/A

Charlotte.Kaplan@camronpr.com

# indiamahdavi

@CamronPR

CAMRON CLIENTS IN MILAN CALICO WALLPAPER AT ROSSANA ORLANDI Calico Wallpaper has partnered with Amsterdam-based BCXSY to create Inverted Spaces, a new wallpaper concept inspired by archival NASA imagery. Installed on four walls inside Spazio Rossana Orlandi, Inverted Spaces will be a panoramic, immersive experience that is an exploration of celestial spaces, both imagined and real.

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10.30AM – 7PM

calicowallpaper

Spazio Rossana Orlandi, Via Mandeo Bandello 14/16 20123

calicowallpaper

Sarah.Natkins@camronpr.com

# N/A

CALICO WALLPAPER AT WALLPAPER* HANDMADE Calico Wallpaper has partnered with Fabrica to create a series of conceptual lunchboxes for this year’s Wallpaper* Handmade exhibition, which will explore the theme of entertaining. Using Calico Wallpaper’s artful papers, Fabrica designers Tomomi Maezawa, Mariana Fernandes, and Catarina Carreiras have created sculptural, one-of-a-kind designs that reimagine the traditional lunchbox.

Press Preview: 12PM - 4PM 10AM - 8PM

calicowallpaper

The Wallpaper* Arcade Via San Gregorio, 43

calicowallpaper

Sarah.Natkins@camronpr.com

# handmadeexhibition

CLARKS: REBOOTED Global British brand Clarks brings ‘Clarks: Rebooted’ to Milan during Salone Internazionale del Mobile, a touring exhibition of British artists and designers in partnership with landmine removal charity, The HALO Trust, to celebrate 65 years of the iconic Clarks Desert Boot. Clarks will take over a space on Via Alfredo Cappellini within Milan’s new design district of San Gregorio Docet to present a limited edition designed Clarks Desert Boot and corresponding unique work of art from each artist and designer including, Alexandra Llewellyn, Amy Stephens, Kacper Hamilton, Lee Broom and TOOGOOD.

Press Preview: 10AM - 12PM General: 10AM – 7PM

clarksshoes

Via Alfredo Capellini 16

clarksshoes

Adnan.Abbasi@camronpr.com

# #ClarksRebooted

DESIGN MIAMI/ BASEL Design Miami/ and Swarovski will announce the Winners of the 2015 Designers of the Future Award at an informal lunch reception in Milan on Thursday 16 April. The three Winners will be announced by Design Miami’s Executive Director Rodman Primack and Nadja Swarovski. STRICTLY INVITATION ONLY

@CamronPR

12.30PM – 2PM

DesignMiami

Ristorante Giacomo Arengario Via Guglielmo Marconi, 1

DesignMiami

Rosalind.Freeborn@camronpr.com

# DesignMiami/ DOF

CAMRON CLIENTS IN MILAN ERCOL British furniture brand ercol, will present collaborations with two internationally renowned designers as well as updated versions of classic designs from the 1950s, and new contemporary furniture. Nest, a range of two sofas designed by Paola Navone, blends ercol’s signature style of shaped and steam-bent beech with the renowned designer’s cool, clean lines; Tomoko Azumi will launch a new dining chair and the new Marino occasional chair, designed by Dylan Freeth of the ercol design studio, will also be seen for the first time.

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9.30AM – 6.30PM

ercol_furniture

Hall 6 stand C25 Milan Fairgrounds, Rho

ercol_furniture

Rosalind.Freeborn@camronpr.com

# N/A

BARBER & OSGERBY AT FIERA Edward Barber and Jay Osgerby will launch a new lounge chair in collaboration with Knoll, a series of glass tables and cabinets with Glasitalia as well as new pieces to accompany their 2014 collection for Vitra. All new products will be unveiled at the Salone del Mobile from Tuesday 14th April. Glasitalia - Hall 16 Stand C21/ D18 Knoll - Hall 20 Stand C01/D02 Vitra - Hall 20 Stand C05/D10

9.30AM – 6.30PM

BarberOsgerby

Rho Fiera Fair Grounds

N/A

Dharine.Surenthiran@camronpr.com

# N/A

FLOS FLOS at Fiera At Euroluce this year, Flos will have a major presence with an exhibition of the new decorative lamps designed by internationally acclaimed designers. Pavilion 13, stand C09-D18. FLOS Store Corso Monforte 9, Milano Cocktail (by invitation only): 16th April 6.30PM – 9.30PM FLOS Professional Space Corso Monforte 15, Milano Cocktail (by invitation only): 16th April 6.30PM – 9.30PM 14

9.30AM – 6.30PM

FlosWorldwide

See locations above

N/A

Margaret.Callanan@camronpr.com FLOSEuroluce

# JasperMorrisonForFLOS

KARTELL CONTEMPORARY LIFESTYLE For the first time, Kartell will introduce new works by Alessandro Mendini. Kartell will also show new products from Antonio Citterio, Piero Lissoni, Patricia Urquiola, Ferruccio Laviani, Eugeni Quitlett, Mario Bellini and Philippe Starck. The first Kartell Fragrance collection, featuring candles, home sprays and diffusers designed by Ferruccio Laviani, will also be on display. The designers will be on hand for interviews. Location: Hall 20 Stand A15-B14

9.30AM – 6.30PM

kartellpeople

Rho Fiera Fair Grounds

kartell_official

Marisa.JonesIssa@camronpr.com

# kartellMDW15

@CamronPR

CAMRON CLIENTS IN MILAN KARTELL GOES SOTTSASS. A TRIBUTE TO MEMPHIS. Kartell is paying tribute to Ettore Sottsass with an exclusive collection of vases, stools and a lamp designed by the master of design himself, alongside a celebration of his Memphis project. This vibrant and energetic display, inspired by the famous design group’s typical graphics, is rounded off with the soft lines of several Kartell seats upholstered in Memphis fabrics. Press preview: 6PM, with invitation only cocktails from 7PM – 9PM Opening times: April 15 – April 18 – 10am – 9pm; April 19, 11AM - 7PM

10PM – 7PM Press Preview: 6PM Via Turati 5 at the corner of Via Carlo Porta 1 – 20121

kartellpeople kartell_official

Marisa.JonesIssa@camronpr.com

# kartellsottsass

MUSEO KARTELL - THE NEW PROJECT In celebration of its 15th anniversary, the Kartell Museum will debut its newly renovated exhibition spaces. A dramatic transformation will showcase permanent exhibition of items from the inception of Kartell in 1949 through its latest innovations such as the Uncle Jack sofa curated by Elisa Storace with plans from Ferruccio Laviani. Special projects and installations will now be displayed on the ground floor to showcase the newest initiatives from the brand. More than 1,000 items from over 100 designers are displayed throughout the three-story building. Kartell will launch a new app (for Android and iOS) for visitors that serves as a pocket-sized museum map touring guests through exhibitions with audio and expanded multimedia content. 12

Press Preview: 10AM – 1PM (appointment only)

kartellpeople

Via delle Industrie, 1/3 – 20082 Santa Corinna di Voiglio

kartell_official

Marisa.JonesIssa@camronpr.com

# museokartell

KARTELL BY LAUFEN - THE FIRST FLAGSHIP STORE A mere two years after its début, Kartell by Laufen is showcasing its “Pure Emotion” bathroom collection in its first own-brand showroom in the heart of the Brera district. Cocktails: Tuesday 14 April, 7PM - 9PM Opening hours: Tuesday 14 April to Sunday 19 April, from 10AM - 8PM

10AM – 7PM

kartellpeople

Via Pontaccio, 10

kartell_official

Marisa.JonesIssa@camronpr.com

# N/A

KVADRAT AT FIERA Kvadrat will present upholstery textile Umami and the curtain fabric Ace by Louise Sigvardt, Menswear director of the Danish fashion label Samsøe & Samsøe along with Patricia Urquiola’s new upholstery textile Hero. Long and rich textile lengths suspended from the ceiling will mimic a colourful sky and create a dreamy atmosphere. Dew and Argali, two new rugs by Hella Jongerious and Fringe, a rug by Daniel Costa will also be presented for Danskina. Press Preview: Kvadrat preview with Louise Sigvardt and Danskina preview: 14 April, 10AM - 1PM Kvadrat and Danskina stands @ Fair - Rho Fiera Fair Grounds, Hall 16, stand C40

@CamronPR

14 - 17 April: 10AM – 9PM 18 - 19 April: 10AM – 7PM

kvadrattextiles

Rho Fiera Fair Grounds, Hall 16, stand C40

kvadrattextiles

Charlotte.Kaplan@camronpr.com

# lovecolour

CAMRON CLIENTS IN MILAN KVADRAT SHOWROOM The iconic Kvadrat upholstery textile, Tonus, designed by textile designer and colour expert Nina Koppel in the late 1960s, will take center stage at the Kvadrat Showroom in Corso Monforte 15. The fresh new palette will include 47 new colourways. Building on the success of the upholstery textile, Kvadrat is also launching Tonus Meadow, characterised by more muted tones and a mélange effect. In collaboration with Wallpaper* Handmade, Kvadrat will take the celebration of Nina Koppel’s Tonus to the town with the project Colour Heaven. A lavish, immersive textile installation will bring colour and tactility to the Arcade at Via San Gregorio. There will also be a special display of the Faces collection by Isa Glink at the Kinnasand Showroom. 14

14 - 17 April: 10AM – 9PM 18 -19 April: 10AM – 7PM

kvadrattextiles

Corso Monforte 15

kvadrattextiles

Charlotte.Kaplan@camronpr.com

# lovecolour

LEE BROOM Lee Broom will transform a street of disused shops within the new design district of San Gregorio in Milan to create ‘The Department Store’, his largest show to date. The British designer will launch over twenty new products including furniture, lighting and accessories featuring new materials and traditional manufacturing techniques but also revisiting materials such as marble, brass and crystal used in past collections. The Department Store will invite the visitor on an immersive journey through a cinematic pastiche of a store where absolutely everything is designed by Lee Broom.

Press Preview: 10AM - 12PM General: 10AM – 7PM

leebroom

Via Alfredo Cappellini 16

leebroom

Ciara.Phillips@camronpr.com

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SALONE DEL MOBILE.MILANO The 54th edition of the Salone del Mobile will open its doors on Tuesday 14th April at Rho Milan Fairgrounds. Featuring over 2,000 exhibitors, this year’s highlights will include the biennial Euroluce, Workplace 3.0, an exhibition by Italian architect Michele de Lucchi dedicated to the workspace and the 18th edition of SaloneSatellite showcasing the work of 700 emerging designers.

9.30AM - 6.30PM

iSaloniofficial

Milan Fairgrounds, Rho

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Press office

STELLAR WORKS For this year’s Salone Internazionale del Mobile, Stellar Works will present A Cabinet of Curiosity, designed by Neri & Hu at Spazio Rossana Orlandi. A Cabinet of Curiosity is an exploration of the seven deadly sins in object form, with seven objects each representing a sin and placed inside a cabinet, all designed by Neri & Hu. There will also be an experiential element to the exhibition, with guests encouraged to confess their own sins, and seal those confessions inside envelopes, which will then become part of the installation.

Press Preview: 11AM - 12.30PM General: 10.30AM – 7PM Spazio Rossana Orlandi, Via Mandeo Bandello 14/16 20123

_StellarWorks stellar_works

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TICKET ESSENTIAL, PLEASE REGISTER HERE

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FIND YOUR WAY HOME TO MOOOI’S ‘UNEXPECTED WELCOME’ AT VIA SAVONA 56 Showcasing an assembly of inspirational living quarters, timeless product haikus, harmoniously absorbed into the breathtaking depths of Rahi Rezvani’s artistic photography and introducing for the first time Moooi Carpets! Opening times: 14 - 18 April 10.00 - 21.00 19 April 10.00 - 17.00 Press Preview: Monday 13 April 2015 15.00 - 19.00 See you there! The Moooi Team @CamronPR

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Design Academy Eindhoven will present “Eat Shit” at Ventura Lambrate - the first exhibition of the new department Food Non Food. The entire department (18 students and their teachers) will transfer to Milan for the event, which delves into the politics of how, where and why we eat in a part exhibition, part public laboratory format. Nothing deserves our attention more than food – it binds us, it fuels us, and the myriad of issues concerning its production, distribution and consumption touch on some of humanity’s most fundamental problems. The event is co-curated by the new department head Marije Vogelzang along with artist and designer Jan Konings. In it we will share projects concerning contemporary food culture while exploring the necessary relationship between education and exhibition. Food is life. Input leads to output. So it makes sense to also examine one of foods stinkiest consequences – shit and waste. Shit is your printout, the great revealer of a person’s health and culture. And to shout “Eat Shit” is to hurl a protest against contemporary realities, which leave people divided and often-times hungry. DAE alumnus Jason Page has discovered over 400 graduation projects focusing on food or faeces from 1976 until now, which will be revealed in a timeline. Also on display will be the installation “Outdoor Pharmacy” by Marloes van Bennekom, the “Poederij” by Femke Mosh, and Arne Hendricks’ “Pigeon Poo Tower”. Next to this we will exhibit recent graduation work like “Popcorn Monsoon” by Jolene Carlier, Pim van Baaren’s “Holy Crap” (a project that rethinks waste in Kathmandu) and “In Limbo Embassy”, a chilling protest project exploring the plight of rejected asylum seekers by Manon van Hoeckel.

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Munich/Milan. For this yearâ&#x20AC;&#x2122;s Salone del Mobile, MINI has teamed up with Spanish designer and artist Jaime Hayon to present an installation that conjures

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PRESENTS: INDUSTRY GARDEN COLLECTION by STUDIO JOB As part of “5 VIE art + design” Casa Rossi , Corso Magenta 12 13-19 April 2015 Press meeting & Cocktail: April 15th 2015, h.18-20 Seletti meets Studio Job through an unexpected project that integrates the accessible design of the Italian brand to the unmistakable style of the creative duo from Antwerp and Amsterdam. Industry Garden Collection is an aesthetically valuable and creative collection for the outdoors that will be presented at the Fuorisalone 2015 as part of “5 VIE art + design”, supported by the City of Milan. Seletti has chosen to transform the courtyard of Casa Rossi, a historical Milanese home from the late 19thcentury, into a secret garden in which the pattern of Studio Job will mix together and create an harmonious contrast that will emphasize the purity of the architectural lines of the villa and will create an oasis in the bustle of the city. Tells Stefano Seletti, art director of the brand: “Many years ago we used to import traditional sets in metal for the garden, the typical vintage looking furnishing pieces. My dream was to have them reinterpreted by Studio Job because I thought that their unusual and highly symbolic patterns would be perfect to give these objects a contemporary touch. And now the dream has come true! “. From this collaboration a set of chairs, a round table and an oval table were born, with more typologies to come later in time. The furnishings are made of cast aluminum and are available in different colors. Special design features ensure that the pieces are lightweight and can be disassembled to ease the transportation. Here is how Studio Job sums up this collaboration: The Industry theme is indeed an icon in our language. It has been used in the most different ways: first used in reliefs for eg. sculptures (2007), marquetry furniture (2008), fashion shows (2010), fabrics (2012) and wallpaper (2014) ….. You see how it works? From high design to ready to use, that’s the way we like it! For the edgy brand Seletti we now re-designed this well known but hyper kitschy garden set using the Industryiconography. …..Why garden? Well, have you ever seen rock and roll garden furniture? So, here it is!….with your gas masks, butterflies and many others from the Studio Job archives. All nicely casted in aluminium and brightly coloured (although our favourite would, off course, be matt black:-)) The presentation in Corso Magenta is part of the Seletti events that will have their base in Piazza Affari as last year. In the shadow of L.O.V.E, the iconic work of Maurizio Cattelan, the brand will present a new version of the Souvenir of Milan that will be sold in exclusive at the street stands in the square from April 14th to 19th. Souvenir of Milan confirmed the affinity of Seletti with Maurizio Cattelan and Pierpaolo Ferrari, from which collaboration came “Seletti wears Toiletpaper”, the highly successful line of house ware products sold all around the world. In those same dates, every night from 8 PM, shows, DJ sets and real bumper cars will animate one of the most serious and institutional locations of the city. Seletti will also attend the fair with a booth at EUROLUCE (Pav. 13, stand E02) which will host all the new products, as the Monkey Lamp by Marcantonio Raimondi Malerba, shown in preview during Maison & Objet, and the bestselling lighting from its catalog, as the bright letters called Neon Art. Also the collaboration with Diesel is confirmed through some additions to Cosmic, a table top collection winner of numerous international awards: an important section of the trend setting Diesel Living stand (Pad. 16, A35 B28) will be dedicated to the products made in together with Seletti. @CamronPR

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Citco and Zaha Hadid together again at the Milan Furniture Fair 2015 A new marble panel for the Zaha Hadid Collection Citco continues its fruitful collaboration with Zaha Hadid once again this year, appearing at the Milan Furniture Fair 2015 with a new marble panel made of Green Onyx which will enhance the limited edition series of walls created from designs by Zaha Hadid Architects. A project of which only three copies will be built. Genuine tone sculptures playing with the sober shades of green and three-dimensional and chiaroscuro effects. The panel brings the best out of the companyâ&#x20AC;&#x2122;s expertise in making contemporary inlaid surfaces with strong emotional impact. A project of weight which seeks to win the attention of designers, inviting them to introduce elements which are full of expression and are capable of giving character to interiors.

In recent years the prestigious association between Citco and Zaha Hadid has given rise to extraordinary projects, the result of a fascinating fusion of creative and expressive intents, intrinsic inspirations from the world of nature and the companyâ&#x20AC;&#x2122;s sophisticated expertise in the technological field. Thus the limited edition pieces of the Zaha Hadid Collection have come about: monolithic marble blocks crafted, hollowed, inlaid with the aid of the most avant-garde techniques, thanks to which the visionary designs of a brilliant, eclectic mind take shape and are given substance. The firm from Verona, specialising in the creation of precious surfaces made of crafted and inlaid marble boldly embody the excellence of design Made in Italy and is preparing to rightfully conquer the interest and attention of an exceptional public.

CITCO srl Traversa via del commercio 1, 37010 Rivoli Veronese (VR) T +39 0456269118 F +39 0456260649 info@citco.com Press office: EVDS Public Relations tel.+39.02.83241965 info@evds.it

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Réaction Poétique Collection: wooden objects by Jaime Hayon inspired by the works of Le Corbusier, 50 years after his death Jaime Hayon presents a new collection of objects for Cassina inspired by the organic shapes of Le Corbusier’s architectures and esprit nouveau artwork: four table centrepieces, a tray made up of two coffee bean shapes and two small side tables, all rigorously produced in solid ash-wood stained black with a low-gloss finish. The Réaction Poétique Collection remains true to Cassina’s well-established heritage in working with wood, where skilled handcraftsmanship is combined with industrial innovation. These items are branded with the Cassina logo and accompanied by their own identity card to guarantee the authenticity of each single piece. They are also presented in a special packaging to highlight the inimitable quality of the project. As well as the commemoration of the 50 years since Le Corbusier passed away, this year Cassina celebrates the 50th anniversary of the LC Collection (Le Corbusier, Pierre Jeanneret, Charlotte Perriand) with a series of cultural events and product innovation. “I wanted to create useful objects for the modern home such as trays and side tables, but with sculptural elements interplaying forms, light and shadow. It was a very strict, almost religious challenge to use only one material and one finish, exercising my design philosophy. I feel this restriction actually became an opportunity to showcase the beauty of the wood, along with the expert mastery of Cassina’s carpentry workshop.” Jaime Hayon.

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BASF opens “Wunderkammer“ in Milan In the year of its 150th anniversary, BASF and its consultation center designfabrik® are exhibiting at the Milan Furniture Fair. The exhibition is being held in the old “La Posteria” customs hall in the historic quarter of Brera. In these atmospheric surroundings, BASF, with the support of the design trio DING3000, will be exhibiting materials and projects in a cabinet that will amaze with optical tricks and ideas. With this inspiring installation, BASF’s designfabrik® seeks to build practical associations between the achievements of the age when the company was founded, in 1865, and modern, high-tech materials. Meanwhile, experts will also be on hand to advise customers on suitable material choices and color trends. The exhibition in Milan thus takes up the threads of fabriktag, the successful customer event first hosted by designfabrik at Ludwigshafen in January 2014, for over 100 guests. The BASF “Wunderkammer” The Milan exhibition focuses on the so-called “Wunderkammer”, or “cabinet of curiosity”. In this section, products currently in serial production made using BASF materials and expertise, like the adidas Energy Boost sports shoe or designer chairs by Vitra, Brunner and Interstuhl will be seen in a surprising room installation. Optical illusion here blends objects and visitors into a striking picture puzzle – making a game of magic and illusion of the kind that was typical of 19th-century fairs.

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Stickbulb is excited to announce its premier participation in the Milan design fair, Salone del Mobile 2015 from April 14 to 19 in one of the design worldâ&#x20AC;&#x2122;s most famous showrooms, Spazio Rossana Orlandi. Housed in an ancient Milanese tie factory, it has been referred to as a laboratory of cutting edge creation since its inception in 2002. Orlandi takes pride in showcasing designers specializing in sustainability, technology, and art. A visit to her showroom is a rite of passage to Milan fair attendees every year. The first prototype from Stickbulbâ&#x20AC;&#x2122;s 2015 Launch Collection will be presented, in addition to fixtures from the Sky Bang and Bang floor lamp series.

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Unveiling New Objets Nomades Collection at Salone del Mobile Louis Vuitton is taking over Palazzo Bocconi during Milan’s annual Salone del Mobile. The brand is unveiling its latest Objets Nomades collection, with the introduction of new travel-inspired, foldable furnishings — lamps, stools, hammocks — from nine established and emerging design talents, who will be on hand from April 15 to 17 in the Art Nouveau-style palazzo to answer questions about their creative processes and craft.

This year’s roster is composed of Patricia Urquiola, Atelier Oï, Barber & Osgerby, Nendo, Campana Brothers, Gwenaël Nicolas, Raw Edges, Damien Langlois-Meurinne and Maarten Baas. In addition to the Palazzo Bocconi festivities, Louis Vuitton is planning special window displays featuring these objects at its Via Montenapoleone and La Rinascente locations, as well as its newly expanded Galleria Vittorio Emanuele II store.

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LEXUS – A JOURNEY OF THE SENSES LEXUS TO PRESENT UNIQUE EXPERIENCE AT THE MILAN DESIGN WEEK FROM APRIL 14 TO 19

Since 10 years, Lexus is joining the world’s largest design event, the Salone del Mobile di Milano (Milan Design Week). Through collaborations with world-renowned designers that create unique installations, Lexus aims to express its vision of a true luxury brand and its unique interpretation of design. This year’s exhibit titled “LEXUS – A JOURNEY OF THE SENSES” consists in a journey through three zones designed by the French designer Philippe Nigro. Each zone will awake the five senses in many different ways. Senses are intrinsic to life: they are what allow us to perceive the world. Taking this purposefully broad theme, considering seeing, hearing, feeling, smelling and tasting, we open ourselves up to a wide range of possibilities. This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the striking exterior design of our cars, to hearing the sound of our finely tuned engines and feeling the sensation of our steering wheel when you round a corner. Everything is engaged. Philippe Nigro said: “When I visited Lexus plants to see how the cars are designed and built, I was greatly impressed by how much care goes into not just the exteriors, but also into the invisible internal details. It was this insight that led me to the ‘Inside-Out’ design concept that enables visitors to experience beauty from every angle.” By revealing things that are normally hidden from view, Lexus will invite visitors to make new discoveries and have new experiences in each of the various zones. LEXUS – A JOURNEY OF THE SENSES will be open to the public from Tuesday, April 14 to Sunday, April 19 from 11 AM to 9 PM at Lexus Spazio – La Torneria, Via Tortona 32, Milan. A press preview will be held on Monday April 13 from 10 AM to 6 PM.

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INVITATIONS: SHOWROOMS AND INSTALLATIONS CAESARSTONE PRESENTS: MOVEMENTS BY PHILIPPE MALOUIN AT FUORI SALONE 2015, MILAN

Palazzo Serbelloni, Corso Venezia 16 April 14-18 2015, 10am - 7pm Press preview: Monday, April 13, from 1pm – 5pm February 24, 2015: Caesarstone, the leading manufacturer of premium quartz surfaces, will unveil their latest installation at Milan’s Fuori Salone 2015. Movements, an interactive installation by London-based designer Philippe Malouin, will be on view at the grand palace Palazzo Serbelloni, from the 14th - 18th of April. Movements is a two part installation which examines the unexpected use of Caesarstone surface material and process-based design; experimenting with the inherent characteristics unique to the material and exploring the distinctive designs and textures in the Caesarstone collection. The Palazzo’s grand hall will house an interactive installation made out of an 8-piece swing-set created from the new 2015 surface designs. The installation juxtaposes the splendour of Palazzo Serbelloni with a minimalist, monolithic language investigated by the designer. Typically associated with carefree, childish activity, the swings are here removed from their original playground surroundings and relocated to a historical environment and context. The swings bring an out-of-context element into play and invite visitors to interact with the material and the installation. The adjacent room hosts a handmade group of planters that documents Philippe Malouin’s process of experimentation with Caesarstone’s surface material and technique. Modern and geometric in their design, the collection explores a very different range of techniques, such as traditional inlay and marquetry, as well as the material’s versatility and the wide variety of colours in the Caesarstone collection, including the new 2015 colour designs. For me the starting point was the exploration of the material, as we tend to start most projects. We therefore focused on spending time in the workshop, except, this was not an ordinary workshop, but a fully equipped solid surface transformation facility. Caesarstone is an extremely versatile material that is easy to predict and work with, and it offers a variety of colours and finishes. I therefore experimented with a series of techniques and applications ranging from the mundane to the more experimental. - Philippe Malouin, Designer 62

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LASVIT INTRODUCES TEMPLE OF LIGHT AT EUROLUCE 2015 Prague/Milan - At this year´s Euroluce in Milan, LASVIT opens the door of a “Temple of Light”, where unique designs unite with the mastery of glass production. Presenting breathtaking kinetic installation and collections by world-class designers and artists (including the Campana Brothers, Arik Levy, Maxim Velcovsky, Jan Plechac and Henry Wielgus, and Studio deFORM). LASVIT will showcase unique visions of the path of light produced in concert with the masterful artistry of Czech glassmakers.

Candy Collection by the Campana Brothers Lasvit have teamed up with the excellent Brazilian designers and artists, the Campana Brothers. This year’s Milano Euroluce expo will see the premier of their new collection, Candy. “For the Candy collection we wanted to explore the colourful universe of our Sushi series and to express it through a glass collection,” says Fernando Campana. “Our fascination with this material dates back to our childhood. We were completely seduced by the glass objects that we used to put against light to investigate their shadows, colours, transparency, dimensions, and to imagine worlds inside them,” he adds. “We found the inspiration for this collection in the colourful candies that you can buy in popular markets,” explains Humberto. “The brightness of the glass, the collection’s palette of colours, and the visual aspect of the colourful lines make you imagine the piece as a candy, as a lollipop. As for the shape of the chandeliers, it comes from our Sushi IV chair.” “When we first visited the Lasvit glassworks near Novy Bor, we discovered a large number of possibilities to explore. They have a wide range of techniques that drew our attention and touched us,” says Fernando. Humberto completes: “Lasvit are very enthusiastic about new possibilities in manufacturing, so they challenged us to come up with new ideas. Our collaboration was very inspiring. They were looking at exploring new techniques, and we, coming from a country with little tradition in glass, were able to bring a new and fresh vision to this project.”

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SODASTREAM TO UNVEIL NEW REVOLUTIONARY MIX MACHINE AND CONCEPTUAL BAR INSTALLATION DESIGNED BY YVES BEHAR DURING SALONE DEL MOBILE 2015a

Teatro Versace Piazza Vetra n. 7, Milan 14 to 17 April 2015, 10:00 to 18:00 Press Tour 13 April, 11:00 to 13:00 March 24th, 2015 During this year’s Salone Internazionale del Mobile, Milan, SodaStream previews their latest innovative product - The SodaStream MIX, set to disrupt the drinks industry with particular application for the world of mixology. Designed by Yves Behar, the SodaStream MIX is the first appliance to carbonate any and all liquids, from pure fruit juices to alcoholic beverages. SodaStream MIX corresponds with the growing trend for more advanced and professional home entertainment devices and products in food and drink. With its digital interface, App and Bluetooth connectivity the SodaStream MIX is fully integrated into the Internet of Things, providing new opportunities for both professional bar tenders and sophisticated home users. To celebrate the unveiling of MIX during Design Week, Behar has designed The Alchemy Lounge, a futuristic pop-up bar located in the dramatic, oval-shaped, mirror hall at the iconic Teatro Versace in the center of Milan. The diamond shaped bar houses MIX devices and laboratory tools, while the bar exterior provides guests with 360 degrees of service. Industry-leading mixologists will be transformed into flavor scientists able to experiment as never before with the freedom to fizz any creation, delivering an entirely new beverage experience. “After two years in development, MIX’s advanced technology has already garnered admiration from the world’s leading beverage professionals, who believe the unrestricted use across all drink formats will stimulate new beverage possibilities. The MIX combines technological breakthrough with the most advanced user interface ever seen in kitchen appliances and most importantly it allows home users & professional mixologists to create new exciting beverages they could have not done before! This is the most innovative product SodaStream has ever put forward.” Says Yaron Kopel, Chief Innovation & Design Officer at SodaStream “The MIX reveals an entire new generation of SodaStream products that the company has been developing for the last few years. Its potential is tremendous and we are extremely excited to unveil it next month in Milan.” Says Daniel Birnbaum, CEO at SodaStream “MIX opens the door for a new category of beverages, with a connected kitchen appliance unlike anything in existence. Beautifully crafted physically and digitally, the machine puts innovation in your hands, and lets you share your creations with the world. Because, in the end, who wants a gin and tonic when there is new alchemy opening new tasty worlds?” Says Yves Behar, CEO and Founder at fuseproject Teatro Versace, Piazza Vetra n. 7, Milan Part of the 5 Via Design District

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AT THE SALONE INTERNAZIONALE DEL MOBILE, BDDW MILAN WILL BE FEATURING HANDMADE FURNITURE AND CERAMICS BY TYLER HAYS AND TYLER'S NEW LINE M.CROW COMPANY. ALONG WITH A DISPLAY OF DESIGNS BY FELLOW AMERICAN DESIGNERS: LINDSEY ADELMAN, APPARATUS STUDIO, KIERAN KINSELLA, DAVID WEEKS, GRATZ INDUSTRIES, AARON SCATURRO, NATALIE PAGE, DANA BARNES, ROMAN & WILLIAMS FOR MATTER MADE, BEC BRITTAIN, EGG COLLECTIVE, JIM ZIVIC, TED MUEHLING, AND LINDSEY ADELMAN, KARL ZAHN, and LADIES & GENTLEMEN STUDIO for ROLL & HILL. OPENING PARTY WEDNESDAY APRIL 15TH 6PM-10PM VIA SANTA MARTA 19A PLEASE RSVP TO RSVP@BDDW.COM

HOURS OF OPERATION DURING SALONE TUESDAY APRIL 14 - SUNDAY APRIL 19 10 AM - 8PM MILANO@BDDW.COM

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INVITATIONS: SHOWROOMS AND INSTALLATIONS THE SHOWROOM OF THE FRENCH FASHION HOUSE HERMÈS IN VIA PISONI, 2 (CORNER OF VIA MANZONI) IN MILAN

An imaginary journey into the jungle and savannah is the focus of the new collection of yarns Hermès which will be presented at the Salone del Mobile 2015 . The textile design of the French fashion house is inspired by the lush vegetation of the rainforest inhabited by birds, parrots specifically, as in the grounds of wallpaper Jungle life shadows Chinoise , created by illustrator Robert Dallet. The pattern, as well as the name of the line, refer to the ancient art form of shadow puppetry. The animal kingdom, the detailed characteristics of the zebra stripes, are the protagonists of the decoration fabric Zébrures , cotton and silk jacquard designed by Louis Boquin. Both innovations will be presented to the public of the Show at the showroom in Milan Hermès April 13 to 19. Last year, during the Milan design week, the House had expanded its field of action also devoted himself to ‘ lighting . It was the Italian architect Michele De Lucchi to sign lamps pantographe and Harnais while another model, La Lanterne d’Hermès, was created by the French lighting designer Yann Kersalé, known for its impressive and gigantic light installations. www.hermes.com

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BE-YOND COLOUR Paola Lenti invites you to the presentation of the new indoor and outdoor furniture collections. Milan 13-19th April Chi-ostri dell'Umanitaria via Daverio, 7 13th April Preview from 3 pm to 7 pm 14-18th April from 10 am to 10 pm 19th April from 10 am to 8 pm

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During Fuorisalone, Milan, Luca Nichetto will present Col-our, an exhibition showcasing the colour research and integrated design process behind the development of his furniture brand, Nichetto. Underscoring Luca Nichetto’s collaborative approach to design, on display will be photographer, Massimo Gardone’s Herbarium project which served as the starting point for the definition of the colour palettes, and select pieces of Nichetto furniture. This is an excellent opportunity to gain an insight into the creative mind of Luca Nichetto, and his approach to colour. The exhibition is presented in collaboration with NCS Colour and Triton. 14-19 April COL-OUR  Spazio Rossana Orlandi  Via Matteo  Bandello 14/16

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Time According to Ecal and Swiss craftsmen Swiss watchmaking Vacheron Costantin, Fondazione Cologni dei Mestieri dâ&#x20AC;&#x2122;Arte and Ecal students of the Master of Advance Studies in Design for Luxury and Craftmanship, present 12 objects developed with Swiss craftsmen under the guidance of Formafantasma Where: Museo Bagatti Valsecchi Via Gesu 5 -20121 Milano www.ecal.ch When: 14 - 19 April/10 am - 7 pm

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Caesarstone/ Wallpaper Hand Made The theme of this year Wallpaper Hand Made exhibition is: Eat Me. Drink Me. Tell me that you love me. Caesarstone commissioned Formafantasma to design a dining table using different quartz surfaces. Where: Via San Gregorio 43 20121 Milano www.wallpaper.com www.caesarstone.com When: 14 -18 April/10 am - 7 pm

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INVITATIONS: SHOWROOMS AND INSTALLATIONS Salone del Mobile April 13 - 19, 2015 Via Tortona 31, Building 26, Milan, Italy

Double Face During Salone del Mobile NLXL will present new wallpaper collections by famed designer Paola Navone & Merci art director Daniel Rozensztroch. We are looking forward to meeting you! Press Preview / April 13 / 15.00 - 19.00 Open / April 14 - 18 / 10.00 - 21.00 Open / April 19 / 10.00 - 17.00 More NLXL wallpaper @ Salone: Spazio Rossana Orlandi - New wallpaper editions by Piet Hein Eek On site at the Double Face presentation: NLXL LAB wallpaper editions & Biblioteca Wallpaper by Ekaterina Panikanova Fiera Milano: Baxter - Double Face by Paola Navone & Daniel Rozensztroch, Hall 5 - Stand F03 F07

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MEET & EAT: BRERA

PAVÉ (NEW)

HAM HOLY BURGER

A bakery, pastry shop and visual laboratory. With a specific focus on breakfast and sweet treats, Pavé offer a fantastic range and specialise in quality.

‘A taste that is untouchable’ – Ham Holy Burger take the concept of the gourmet burger and make it their own using the best meat and Italian ingredients. It’ll be hard to find a better burger in the city!

Mon - Fri: 8AM – 8PM Sat - Sun: 8.30AM – 7PM

pavemilano.com

12PM – 3PM 7PM – 12AM

hamholyburger.com

Via Felice Casati, 27, 20124

+39 02 9439 2259

Via Palermo, 15

+39 02 875510

DRY COCKTAILS & PIZZA (NEW)

TIMÉ RISTORANTE

An unconventional combination of excellent pizza and extraordinary cocktails in an industrial-inspired space. Dry in name, dry in nature (in the best possible way) - exposing the essence of quality.

Enjoy light, seasonal Italian dishes with a global twist in this bright, shophisticated retro-style restaurant that features modern art exhibitions.

Cocktail bar: 7PM - 1.30AM Pizzeria: 7PM - 12AM

drymilano.it

12.30PM – 10.30PM Sat: 7.30PM - 10.30PM

ristorantetime.it

Via Solferino, 33, 20124

+39 02 6379 3414

Via San Marco, 5, 20121

+39 02 2906 1051

CAFÉ AT CORSO

FIORAIO BIANCHI (NEW)

Designed by Kris Ruhs, this quaint courtyard café is part of former editor Carla Sozzani’s amazing arts complex, designed to flow between the inside and the seasonal garden outside, offering an original aesthetic.

A beautiful rustic-chic café and florist, filled with flower arrangements and greenery. The perfect pit stop for Italian fare with a modern twist.

11AM – 2AM

10corsocomo.com

8AM - 11PM

fioraiobianchicaffe.it

Corso Como, 10, 20154

+39 02 2901 3581

Via Montebello, 7, 20121

+39 02 655 5741

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MEET & EAT: ROSSANA ORLANDI

ROSSANA ORLANDI

MARTA

Located in an ancient building in the Magenta neighbourhood, Rossana Orlandi’s café offer delicious treats from biscotti to mortadella and tortas. Everything on the menu is handmade, using fresh Italian produce.

Once a corner tabacci (corner shop) Rossana Orlandi transformed the former into one of Milan’s most original and intriguing restaurants, with a menu that boasts beautiful homemade ingredients.

10.30AM – 7.30PM

rossanaorlandi.com

10AM - 11PM

N/A

Via Matteo Bandello, 14-16, 20123

+39 02 467 4471

Via Matteo Bandello, 14

+39 02481 98 622

ZERO (NEW)

BIANCA RESTAURANT

Innovative and colourful Japanese cuisine in a sleek, contemporary dining room with an intimate sushi bar.

This restaurant offers an incredible selection of seafood with immaculate presentation. The interior offers a minimalist look with an all-white décor. A must visit!

6.30PM - 11PM

zeromagenta.it

Corso Magenta, 87, 20123

+39 02 4547 4733

12PM – 3PM, 7PM – 1AM Sat: 7PM – 1AM Sun: 12PM – 3PM, 7PM – 1AM Via Bartolomeo Panizza, 10

spaziobianca.it +39 02 4540 9037

BIOESSERÌ BY NATURASÌ (NEW)

CALIFORNIA BAKERY (NEW)

The best healthy brunch you’ll find in Milan with fresh, high quality ingredients and an extensive menu that caters for vegetarians, vegans and meat-eaters!

A bridge between historical and contemporary Milan, California serves as a bakery and a restaurant while also offering a take away service for food on the go. A great option for brunch.

11.30AM - 3.30PM & 6PM - 11PM Sat - Sun: 11.30AM - 3.30PM

bioesseri.it

8AM – 12AM Sat - Sun: 9AM - 12AM

californiabakery.it

Via E. De Amicis, 45

+39 091 76 57 142

Via San Vittore, 2, 20123

+39 02 3981 1750

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MEET & EAT: CENTRAL MILAN

AL MERCATO (NEW)

GIACOMO ALL’ARENGARIO

An intimate dining space where two of Milan’s greatest chefs pay homage to the almighty burger. The best burger you will have in Milan, fact! Al Mercato also offer a menu that features modern Italian cuisine.

Traditional Milanese dishes and bistro-style meat plates served in a beautiful art deco-style space with a terrace that offers amazing views of the piazza below.

12.30PM - 3PM, 8PM - 12AM Sun: 12.30PM - 15.30PM

al-mercato.it

12PM - 12AM

giacomoarengario.com

Via Giuseppe Meda

+39 02 837 3963

Via Guglielmo Marconi

+39 02 7209 3814

EATALY SMERALDO

MIO AT PARK HYATT (NEW)

Eataly is designed as a recreation of an 18th century theatre that provides live music every evening, complete with a boutique market and open air terraces.

Already named Milan’s place to be, Mio hosts an Aperitivo time that can’t be missed, from 6.30PM - 10.30PM serving signature after dinner cocktails from barman Andrea Rella.

12PM – 3PM, 7PM – 11PM

eataly.net

6.30PM - 1AM

milan.park.hyatt.com

Piazza 25 Aprile, 10

+39 02 4949 7301

Via Tommaso Grossi, 1

+39 02 8821 1234

WICKY’S WICUISINE SEAFOOD (NEW)

TRUSSARDI ALLA SCALA

This elegant and refined sushi restaurant is the perfect location for an intimate dinner, offering an amazing combination of Italian and Japanese cuisine.

A contemporary, airy dining room that offers a combination of high-end Italian and French cuisine with a creative twist.

12.30PM – 2.30PM, 7PM - 11PM Sat: 7PM – 11PM

wicuisine.it

12.30PM–2.30PM, 8PM–10.30PM Sat: 8PM–10.30PM

trussardiallascala.com

Corso Italia, 6

+39 02 8909 3781

Piazza della Scala, 5

+39 02 8068 8201

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MEET & EAT: ZONA TORTONA

REBELOT (NEW)

AL PONT DE FERR

Small tapas style dishes, haute cuisine and a whole wide range of excellent wines and exciting cocktails.

If you want to experience a meal you’ll never forget, Al Pont de Ferr is your perfect choice. With fresh ingredients cooked to perfection this Michelin starred restaurant can’t be missed!

6PM - 2AM Sun: 12PM - 12AM

rebelotdelpont.com

12.30PM - 2.30PM 8PM - 11PM

pontdeferr.it/

Ripa di Porta Ticinese, 55

+39 02 84194720

Ripa di Porta Ticinese, 55

+39 02 8940 6277

CARLO E CAMILLA IN SEGHERIA (NEW)

FONDERIE MILANESI (NEW)

Carlo Cracco offers a culinary experience you cannot miss while in Milan, served in a post-industrial designed exsawmill turned restaurant, surrounded by stunning crystal chandeliers. Intimate and elegant dining.

This rustic restaurant has great atmosphere, offering a relaxing alternative to the buzzing Milanese streets. Our idea of the perfect stop for an aperitivo.

6PM – 2AM

carloecamillainsegheria.it

12:30PM - 3PM 7PM - 2AM

fonderiemilanesi.it

Via Giuseppe Meda

+39 02 837 3963

Via Giovenale, 7

+39 02 3652 7913

TAGLIO (NEW)

AL FRESCO (NEW)

A restaurant, convenience store and cocktail bar wrapped into one, Taglio offers a warm, unconventional and exceptional experience. Booking is highly recommended.

The restaurant is a breath of fresh air, filled with a cosy interior and natural light, serving modern Italian cuisine. With a garden full various floriculture, Al Fresco offers a green haven in the city.

Monday: 8AM - 11.45PM Tues - Sun: 9AM-11.45PM

taglio.me

12:30PM – 3PM, 7.30PM – 1AM

alfrescomilano.it

Via Vigevano, 10

+39 0236534294

Via Savona, 50

+39 02 4953 3630

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MEET & EAT: TRIENNALE

TRIENNALE: PANORAMIC TERRACE (NEW - OPENS 8 APRIL 2015) INTERNI: The Milan Triennale has restored its panoramic terrace, an original project that will be offering the public an experience with a view within the museum. This terrace is a further step towards the programme of renewal at the Triennale. Opening this month, and over the next four years, the Milan Triennale’s terrace can be found on the upper level of the Palazzo dell’Arte, with a temporary restaurant (scheduled to open on 13th April) featuring high quality, Michelin starred cuisine, innovation and design. The Terrazza has a sweeping view that overlooks the Parco Sempione, Castello Sforzesco and the new Milan skyline (look out especially to the area of Porta Garibaldi, for a unique perspective of the city!) The forces behind this aspect of the renewal program include Claudio De Albertis, president of the Milan Triennale, Silvana Annicchiarico, director of the Triennale Design Museum and a member of the expert committee of the Milan Triennale for design, Alberto Artioli, who is in charge of the municipal architectural and landscape resources department. The Terrance is presented as a greenhouse immersed in greenery and floriculture, with aspects shaded by a striking tent. The temporary restaurant stands out with it’s warm and elegant atmosphere, offering truly outstanding views of Milan. Access to the terrace is provided by a panoramic elevator that opens into a large outdoor space lined with aromatic wood and foliage, and also includes a small, informal exhibition space that is protected by the existing canopy. The greenhouse terrace is set back and has a slender temporary metal structure that is paced to match the spans of the Palazzo dell’Arte by Giovanni Muzio. The tent shades the slender volume of the greenhouse by day, and illuminates at night with striking visuals that are connected with various themes and events promoted by the Triennale and the Expo.

10AM - 8.30PM Thursday: 10.30AM - 11PM

triennale.org/en

Viale Alemagna, 6, 20121

+39 02 724341

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ZONA SANTAMBROGIO FOOD TRUCK FESTIVAL

The first Street Food Festival during Milan Design Week. Ten exemplary purveyors of Italian street food become the Street Urban restaurant of Milan Fuorisalone Milan, 14-19 April 2015 - EAT URBAN FOOD TRUCK FESTIVAL is the first festival entirely devoted to street food during Milan Design Week. Situated in the impressive setting of Via San Vittore 49 which for the occasion will turn the magnificent courtyard into a spacious open air restaurant, it will host some of the best Food Trucks and Ape cars in all of Italy. Open every day during the Fuorisalone from 11 in the morning to 11 at night, and until midnight at the weekend. This initiative by Re.Rurban Studio organised in the context of ZONA SANTAMBROGIO Design District aims to serve as the restaurant of the Fuorisalone, a place to enjoy street food delicacies served from Ape Cars and Design Trucks for the entire week. Open from morning to late at night with evening events in collaboration with WOMADE FACTORY. 10 Ape cars and food trucks offering the best of regional Italian street food will act as a backdrop for the Design collective DOUTDESign2015 dedicated to young designers, makers and innovators in the Food scene with pots on the hob and spinning wheels. Now as never before, food is the focus of the entire world and all the arts. That is why this edition of DOUTDESign 2015 opens its doors to “FOOD innovators”, from street food to design. We want to observe, study and comprehend how the way we relate to and perceive food is changing these days... in the run up to EXPO 2015.

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FUORISALONE FACT SHEET FOR MILAN 2015 TORTONA DESIGN WEEK

FIRST DAY AT THE FIERA

Press Preview: Monday 13th April Hours: 3PM - 7PM Location: Via Savona, Via Tortona and Via Forcella

Tuesday 14th April 9.30am - 6.30pm Entrance gates: Porta Est, Porta Sud, Porta Ovest (Metro by Porta Est) Halls: International Furnishings: 1, 2, 3, 4, 5, 6, 7, 8, 10, 12, 14, 16, 18, 20 Workplace3.0: 22, 24 La Passeggiata di Michele de Lucchi: 24 EuroLuce: 9, 11, 13, 15 SaloneSatellite: Adjacent to 22, 24 Design: 5, 7 ,6, 8, 10, 12, 16, 20 Nearest Metro: RHO Fiera App: iSaloni 2015 - App download from iTunes

DESIGNERSBLOCK Press Preview: Monday 13th April Hours: 3PM - 7PM Location: Ex-Ansaldo Building Via Tortona 54

TRIENNALE DI MILANO Dates: Monday 13th April Opening Hours: 10AM - 11PM Location: Viale Alemagna, 6, 20121

VENTURA LAMBRATE Opening Evening: Wednesday 15th April Opening Hours: 8PM – 10PM Location: Via Ventura 5, 20134

5VIE

ZONA SANT’AMBROGIO

Press Preview: Monday 13th April Hours: 11AM - 3PM Location: Via Zecca Vecchia 3

Opening Day: Tuesday 14th April Opening Hours: 11AM - 11PM Location: Piazza Sant’Ambrogio

BRERA DESIGN DISTRICT Opening Day: Tuesday 14th April Hours: Individual event times Location: Via Broletto, Via Montenapoleone

PRIVATE CAR SERVICE

DESIGNJUNCTION EDIT

TAXI

Opening Evening: Tuesday 14th April Opening Hours: 4PM - 6PM Location: Via Pietro Mascagni, 6, 20122

You can call a taxi using one of the following numbers:

Autonolo Milano: +39 02 655 27 32

028585 - 026969 - 024040 - 024000 – 025353

CAMRON CONCIERGE IN MILAN

ROSSANA ORLANDI

James.Hart@camronpr.com In Milan: Mon - Fri

Opening Day: Tuesday 14th April Hours: 9AM - 8PM Location: Via Matteo Bandello

CAMRON CONCIERGE IN LONDON Felicity.Guy@camronpr.com

SAN GREGORIO DOCET

CAMRON CONTACT AT THE FIERA

Press Preview: Tuesday 14th April Hours: 12PM - 4PM Location: Via San Gregorio 39

Valentina.Giani@camronpr.com Press Office: Marcus.Rosengren@camronpr.com

WEATHER FORECAST FOR SALONE WEEK MON 18°C

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TUE 21°C

WED 25°C

THU 21°C

FRI

19°C

SAT 19°C

SUN 19°C