Camron Milan Pack 2018 by CAMRON

@CamronPR

Contents 3

Introduction

Metro Map

How to get to the fair

Top 10 Highlights

Milan Interactive Map

Who to Follow

Apps and Maps

Salone del Mobile.Milano

5VIE

Brera Design District

Ventura Centrale and Ventura Future

Triennale di Milano

Rossana Orlandi

Superdesign Studio

Tortona Design Week

Zona Santambrogio

Camron Clients in Milan

Top 10 Cultural Hotspots

Top 10 Hotels

Meet and Eat

Milan Invitations: Showroom and Installations

178 /

Fact Sheet

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Weather Forecast

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Camron in Milan

Introduction As many of you from distant destinations are ready to jump on planes to Milan, we hope this Pack prepares you for what we believe will be a fulfilled week ahead. The Salone del Mobile which opens on Tuesday morning, includes EuroCucina which celebrates its 22nd edition and should not be underestimated. I attended a press conference in February which provided early insight into the technological advances and calibre of Michelin star chefs attending, making this a key destination. While at the fair, we always encourage everyone to visit SaloneSatellite which has been championing emerging designers under 35 for the past 20 years, under the direction of Marva Griffin Wilshire. Before we get into what is taking place within the city, I would like to draw attention to an outstanding project we are working on with Ambra Medda this year in advance of an exhibition at La Triennale di Milano in May. For the week of Salone, The Archivio Osvaldo Borsani will invite everyone to a special exhibition at the Villa Borsani, just north of Milan in Varedo (a 20-minute train from Cadorna). The villa – which has been unoccupied for nearly a decade – will be brought to life by Ambra, providing personal insights into the drawings, watercolours, photographs and letters of Borsani.

Highlights for the week should include a visit to Daniel’s Café within Swarovski Palazzo to eat Linzer cake flown in from Austria, through to sitting in the sunshine in the garden at Palazzo Isimbardi viewing the architectural installation by Phillip K.Smith III for COS. We love the idea of getting on the tram installation by Cristina Celestino, (you need to make a reservation to get your ticket at tramcorallo. com) and while looking out the window in Brera, enjoy interior textiles by Rubelli. Alcova is opening doors to one of Milan’s most historic panettone factories for the first time with 20 exhibitors from Europe at Via Popoli Uniti in a space overrun by plants and objects. If you want to move on from negronis at Bar Basso, do seek out Chez Nina, a private club imagined by India Mahdavi which opens on Tuesday, Wednesday and Thursday nights from 10pm–1am at Via Della Spiga 32. Finally, we have some good news to report: In October, Camron will be opening up a Milan office headed up by Valentina Giani. After spending 10 years with us in London, she is venturing home and the new European hub will be welcome to our design community going forward. Wishing you all a successful week! Judy Dobias

If you are still in the city on Friday, don’t miss the opening at the Fondazione Prada of the new tower which will also include a restaurant and rooftop terrace. The tower marks the completion of the foundation, designed by Rem Koolhaas, with Chris van Duijn and Federico Pompignoli from OMA. As you review the Pack, you will see that we have included every district, from Ventura Centrale – a favourite of ours, with 8 abandoned warehouses being brought to life - through to the expanding 5VIE, culminating at Rossana Orlandi which has a strong programme and participants this year.

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DESIGN, LIFESTYLE AND BUSINESS INNOVATION AGENCY LONDON | NEW YORK | LOS ANGELES

Created by

Amy Bottrill, Harriet Gray, Holly Shackleton, James Hart and Sophie Warner

Metro Map Salone del Mobile Rho-Fiera (M1) Rossana Orlandi Sant’Ambrogio (M2) Tortona Design Week P.ta Genova (M2) Brera Design Week Lanza (M2) Ventura Future Loreto (M2) Ventura Centrale Centrale (M2) 5Vie Duomo (M3) Cordusio (M1) Zona Sant’Ambrogio Sant’Ambrogio (M2) La Triennale di Milano Cadorna (S4) (S3) (M1) (M2)

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Getting To Milan From Linate Airport

By Car

By Shuttle Bus: Airpullman Shuttle bus Departing/Arriving Arrivals area of the airport every hour from. 8.30am and 1.30pm and from 3.00pm to 6.00pm. Departing/Arriving Bus parking area within East Gate (Porta Est) of the Fair every hour from 9.30am to 12.30pm and from 2.00pm to 7.00pm

Approaching Milan on the A7 motorway from Genova, the A1 motorway from Bologna • A4 motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for ‘fieramilano‘ • Approaching Milan on the A4 motorway from Venice towards Milan: take the ‘Pero-fieramilano’ exit • Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the • Milano Nord tollbooth, make for the A4 motorway to Venice, and take the ‘fieramilano’ exit • Leaving Milan on the A4 motorway towards Turin: take the ‘Pero-fieramilano’ exit • Leaving Milan on the A8 motorway to VareseComo: turn off at the ‘fieramilano’ exit • From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione highway and follow the signs for ‘fieramilano‘

By Public Transport: Bus #73 to Milan Duomo (MM1 Red Line, MM3 Yellow Line) + MM1 Red Underground line to Rho-Fieramilano

From Malpensa Airport By Malpensa Shuttle: Departing from Malpensa Airport, Terminal 1 – Exit 4. Every 20 minutes, stopping at Fiera Milano ONLY upon request. Direct routes from 9am to 11.30am every 30 minutes. Departing from Fiera Milano, Bus parking at East Gate (Porta Est) at 2.15pm, 2.45pm and from 3.30pm to 7.00pm every 30 minutes. www.malpensashuttle.it By Malpensa Bus Express: Departing from Malpensa Airport, Terminal 1 – Exit 4. Every 20 minutes, stop at Fiera Milano ONLY upon request. Departing from Fiera Milano, Bus parking at East Gate (Porta Est) at 2.30pm and from 3.15pm to 6.45pm every 30 minutes. Last departure at 7.30pm. www.autostradale.it By Malpensa Express Train: Departing Malpensa Airport Arriving Cadorna Station. Every 30 minutes from 5.26am to 12.26am. From Cadorna station Underground MM1 (Red Line) to Rho-Fieramilano. www.malpensaexpress.it

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Getting To The Fair From The City of Milan

Meeting Points

By Underground: M1 Red Line to Rho-Fiera station (last stop). Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow Line)

If you want to meet people, there are several key places that we would suggest listed below. These are away from design destinations and are accessible. Some of our recommendations include: The new Prada Foundation Cafe: Bar Luce (Largo Isarco 2) and one of Milan’s oldest and finest pastry shops, Pasticceria Marchesi (Via Monte Napoleone 9). For a serious breakfast meeting or aperitivo, head to The Four Seasons or Park Hyatt. For central Milan, the best meeting point is Café Peck, via Victor Hugo 4 and is very close to the Duomo. Adjacent to Rossana Orlandi is the magical Marta (formally known as Pane e Acqua) - ideal for lunch, opens at 11AM.

* Fiera Milano Tickets: In order to reach Rho Fiera station on the M1 Red underground line you can’t use the urban tickets. • • •

One way underground ticket: EUR 2.50 Return underground ticket: EUR 5.00 One Day underground ticket: EUR 7.00

By Taxi: Taxis authorized to operate at Linate and Malpensa airports, on given routes, among which Milan Fairgrounds in Rho, apply fixed, all-inclusive fares (travel time, motorway tolls, night-time and holiday/weekend surcharge). By Shuttle Bus Fiera Milano downtown: Free shuttle bus service every 15 minutes from 3.30pm to 7.30pm (on Sunday 22 April from 3pm to 5pm). Departure from Fiera Milano: inside South Gate (Porta Sud) Stops: Piazza Lina Bo Bardi and Milano Cadorna Station

Getting Around With so many people heading to Milan airports, if you arrive at Linate from Tuesday onwards, you might want to book a car to collect you and our suggested company is AUTONOLO MILANO (www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75777 and do mention Camron if you book. You can also email the company at autonolomilano@autonolomilano.it. Arriving at Malpensa, take the train directly into the city and then a taxi. Additionally, you might want to book them for half a day to take you around the showrooms to maximise your time. Do not take a taxi to the Fiera – take the metro. In the evening, taxis are hard to find and they don’t stop if you wave them down, so have the numbers +39 02 8585, +39 02 6767, +39 02 5353, +39 02 8383 and +39 02 3100) handy. REMEMBER - The meter will start running as soon as the driver gets the call!

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Top 10 Highlights Alcova Tue-Sun, 11am-7pm Via Popoli Uniti 11-13 alcova.xyz/about

One of Milan’s most historic panettone factories opens its doors for the first time to the public for the duration of Salone del Mobile. The exhibition is put together by Space Caviar and Studio Vedèt and will feature over 20 new projects by exhibitors from across Europe.

BDDW: Tyler Hays’ Projects Tue-Sun, 10am-8pm Via Santa Marta 19a bddw.com

Design Academy Eindhoven: (Not for Sale) Tue-Sat, 10am-7pm Sun 10am-6pm Headquarters at Osteria Crespi, Via Pietro Crespi 14 designacademy.nl/milan

Lasvit: Monster Cabaret Tue-Sun Teatro Gerolamo, Piazza Cesare Beccaria 8 lasvit.com

Moooi presents ‘Through the Eyes of…’ Tue-Sat, 10am-9pm Sun, 10am-5pm Via Savona 56 - Area 56 moooi.com/news/salone-delmobile-2018 8

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M. Crow Radio will be broadcast live from BDDW’s Milan showroom, with a permanent installation of a bespoke radio station featuring handmade turntables. BDDW will also introduce the Independent Leather Company (ILC): subverting beauty, craft, function and wealth.

A place to freely explore and revalue the meaning of design - and what can and cannot be bought or sold. The street-long installation explores design along a spectrum from the banal to the avant-garde, from the amateur to the professional, from the market stall to the street performer.

LASVIT presents Monster Cabaret - a subversive show full of beasts and fantastical glass creatures that will make you face your own monsters. The venue will showcase LASVIT’s glassware and lighting collections, a screening of the movie Breakpoint starring Leon Jakimič, and other installations.

Moooi presents worlds designed by Megan Grehl and Concrete Architectural associates: two completely different interiors in which Moooi products are presented in surprising new ways. In the ‘Museum of Extinct Animals’, textures, shapes and patterns celebrate the diversity of nature.

Top 10 Highlights The Diner by David Rockwell Tue-Sun, 10am-8 pm Ventura Centrale, Via Ferrante Aporti, 15, 20127

New York architect David Rockwell will collaborate with Surface magazine to create The Diner, a space where American design will be celebrated in a setting based on an “archetypal roadside restaurant”.

surfacemag.com/the-diner

TramCorallo Tue / Wed, 3pm - 7pm Thu / Fri, 3:30pm - 6:30pm Sat / Sun, 4pm - 8pm Stops: Piazza Castello, 2 via Cusani, 4 | Cairoli M1 tramcorallo.com

Villa Borsani Mon-Fri, 10am-5pm (by appointment) Villa Borsani, Via Umberto I 115 eventbrite.com/e/villaborsani-casa-liberatickets-43545509792

Vitra: Typecasting Tue-Sat, 10am-9pm; Sun, 10am-6pm La Pelota, Via Palermo 10 vitra.com

Wallpaper* Handmade: Wellness & Wonder Tue, 12pm-4pm, Wed-Fri, 10am-6pm, Sat, 10am-5pm Mediateca Santa Teresa, Via della Moscova 28 wallpaper.com @CamronPR

Take a journey across the Brera Design District and experience Corallo’s authentic travelling salon inside a historic tram from 1928, reinvented in a contemporary way to reveal a suggestive screening room on rails. Reservations can be made via the website.

Ahead of the Osvaldo Borsani retrospective at the Triennale from May 2018, Villa Borsani’s doors will open to the public for the first time for the exhibition ‘Villa Borsani: Casa Libera!’, curated by Ambra Medda. Free ticketed tours of Villa Borsani can be arranged from Monday to Friday.

This year Vitra will supplement its fair stand with an exhibition in Brera’s La Pelota: ‘Typecasting. An Assembly of Iconic, Forgotten and New Vitra Characters’. Curated by Robert Stadler, the installation presents current products alongside icons, prototypes, special editions and future visions.

This year’s Wallpaper* Handmade ‘Wellness & Wonder’ exhibition focuses on the quest for mental and physical wellbeing. The exhibition will be joined at Brera’s Mediateca by Lavazza and Toiletpaper’s bar, Disco Gufram, installations and launches, and a pop-up WallpaperSTORE*. 9

Interactive Map Map Key Camron Clients Restaurants and Bars Top 10 Hotels Top 10 Highlights Top 10 Cultural Hotspots

Click here to view map

bit.ly/camron-milan-map-2018

Scan with phone camera to view map

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Who To Follow

Katie Treggiden

Marcus Fairs

Paola Antonelli

Sarah Medford

@katietreggiden.1 | @katietreggiden

@marcusfairs

@paolantonelli | @curiousoctopus

@samedford

Alice Rawsthorn

Max Fraser

Ambra Medda

Michelle Ogundehin

@alice.rawsthorn | @alicerawsthorn

@maxfraserdesign

@ambramedda

@michelleogundehin | @elledecomo

Becky Sunshine

Martina Mondadori

Spencer Bailey

David Adjaye

@becky_sunshine

@martinamondadori

@spencercbailey | @Spencer_Bailey

@adjaye_visual_sketchbook | @dadjaye

Aric Chen

Wendy Goodman

Emiliano Salci

Barbara Chandler

@aricchen

@dhwendygoodman

@emilianosalci

@sunnygran | @sunnyholt

J.J. Martin

Yves BĂŠhar

Amy Astley

Ryuko Kida

@jjmartinmilan

@yvesbehar

@amytastley

@ryuko.kida | @ryuko_kida

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Apps & Maps

Salone del Mobile.Milano Find all the useful information for your visit: times, prices, exhibition contacts and find exhibitor locations on the map.

MYTAXI Europe’s largest taxi app. Use for a reliable and professional taxi booking service. Prebook and fare estimates available.

Citymapper Make travelling around Milan easy with real-time departures, transport maps and A to B journey planning.

INTERNI FuoriSalone 2018 Presenting the 450 design events taking place in Milan during Design Week as well as over 300 places to visit.

Wallpaper* City Guide A succinct, tightly edited selection of the best Milan has to offer including an interactive map.

Fuorisalone Never miss an event during Salone del Mobile with this app including access to events agenda and opening parties.

it Taxi Need to request a taxi and do not know the phone number to do it? Use this app to book your taxi.

Gucki Fuorisalone Guide 2018

ATM Milano Official App The official app of Milan’s transportation system. Features include journey planning and ticket purchase.

BikeMI This app allows you to subscribe to Milan’s bike sharing system. See availability of bikes and slots.

Trenord Train timetable app including buying tickets for the Malpensa Express and updates on trains and lines.

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Curated by Italian design blogger, Gucki.it, here you will find the best selected events you cannot miss.

Design Districts / Salone del Mobile.Milano Salone del Mobile.Milano 17th-22nd April, 9.30am-6.30pm Scan with phone camera to view map

Fiera Milano, SS Sempione 28, 20017 Rho @isaloniofficial @iSaloniofficial #SalonedelMobile

17/22.04.2018

Valentina.Giani@camronpr.com

Pianta del quartiere espositivo Plan of fairgrounds

Salone Internazionale del Mobile Salone del Complemento dâ&#x20AC;&#x2122;Arredo / International Furnishing Accessories Exhibition design xLux classico / classic EuroCucina International Kitchen Furniture Exhibition FTK Technology For the Kitchen Salone Internazionale del Bagno International Bathroom Exhibition

Uffici di Presidenza Segreteria Ufficio Stampa General Management Exhibition secretariat Press Office Galleria della Stampa Press Gallery Reception Stampa Press Reception Reception/Ingresso Reception/Entrance Ingresso diretto SaloneSatellite Direct Entrance to SaloneSatellite

SaloneSatellite

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Parcheggio / Parking Parcheggio multipiano Multistorey parking Metropolitana / linea rossa Underground / red line Stazione ferroviaria Railway Station Circolare esterna External shuttle bus Fermata circolare esterna External shuttle bus stop

Design Districts / Salone del Mobile.Milano Press Release

Salone del Mobile.Milano 2018: work in progress Here’s a heads up on the 57th edition of the Salone del Mobile.Milano, the prime observatory of the new horizons of design and furnishing, scheduled to open in just a few months. Preparations are in full swing for the next edition of the Salone del Mobile.Milano, which will be back from 17th to 22nd April 2018 with a packed programme of innovations, appointments and surprises. All unmissable. “Design is emotion. Milan is the heart it springs from. What connects these two things is the Salone del Mobile, which creates new frameworks and hosts new creativity at each edition, because the important thing is that this event is not simply the leading showcase of both Italian and foreign furnishing and design, it also shines a light onto developments within the industry. The Salone del Mobile’s great strength is that it is the best demonstration of creativity and also the most important business attraction. This is how we work together to strengthen Milan’s role as the global capital of shared culture, design and innovation”, said Claudio Luti, President of the Salone del Mobile. More than 2,000 exhibitors will be presenting outstanding products and solutions for contemporary living with an informed eye to the future and which combine design, technology, flexibility and sustainability. A vast array of exhibits that marry quality and creativity, thanks to the hard work, commitment and investment in research of the top companies within the sector. FederlegnoArredo Eventi President Emanuele Orsini had this to say: “Following the success of Moscow and Shanghai, the Salone del Mobile.Milano is poised to become the global leader on the international furnishing and design scene. Attracting top-level companies, organising collateral events of significant artistic and cultural importance, and the support of the Italian Trade Agency ICE in bolstering the event’s internationalisation mission are the ingredients that will combine to produce a unique and unmissable event.” The Salone Internazionale del Mobile is being held concomitantly with the International Furnishing Accessories Exhibition again this year, split into the following style categories: Classic: Tradition in the Future, Design and xLux. The two annual exhibitions this year are flanked by the biennial EuroCucina and its collateral event FTK (Technology For the Kitchen) and the International Bathroom Exhibition bringing together an increasing number of companies from both sectors that recognise the great value of business and connections.

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Design Districts / Salone del Mobile.Milano Press Release

As always, the concepts at EuroCucina and FTK (Technology For the Kitchen) determine the trends and spark inspiration: tomorrow’s kitchen will be an interconnected, multipurpose and professional place, yet one where emotions always run high. What distinguishes the furnishing and built-in appliances that mark out the kitchen as the central hub of the home, the true original domestic hearth, are contemporary design, technological innovation, next generation performance, energy efficiency and ease of use. Shapes, colours and materials will help designate the kitchen as a place for conviviality and socialising, working and interacting with the outside world at all times of the day. Equally, the wide range of extremely high-end products at the International Bathroom Exhibition caters to the increasingly pressing demand for high-performance products geared to rest and relaxation. This edition will highlight, as never before, the companies’ innovative focus on sustainability. Cutting edge products for modern bathrooms reflect today’s strong demand for efficiency and energy saving, with the accent on water efficiency, indoor pollution prevention and personal health. Needless to say, there has been no skimping on the ergonomics, colours and accessories that stimulate the emotions and underscore the feeling of wellness achieved in this particular space. The 21st edition of SaloneSatellite, dedicated to the under-35s, has chosen a powerful and fascinating theme: ”Africa / Latin America: Rising Design – Design Emergente”. Young designers from all over the world will present work harnessing the new technologies and craftsmanship, a return to the origins of design and contemporary influences. SaloneSatellite will thus throw the spotlight on the Southern Hemisphere: Africa and Latin America are both enormous melting pots of creativity and design and, therefore, of inspiration. Testament to this will be an exhibition on the wealth of design in both continents, for which the Latin American part will be curated by brothers Humberto and Fernando Campana, designers who have been active for some time in the social rehabilitation of marginalised people, and the African part by the Franco-Moroccan designer Hicham Lahlou, founder of the Africa Design Award & Days, committed to promoting the up-and-coming generations of African creatives. The aim is to showcase design of vernacular derivation and what is on offer today, or could be on offer, to deal with social and environmental emergencies and foster an informed way of life for the future. This year marks the 9th edition of the SaloneSatellite Award, geared to the interface between demand and supply, between entrepreneurs and designers, and between creativity and manufacturing.

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Design Districts / Salone del Mobile.Milano Press Release

The 57th edition of the Salone del Mobile will also extend into the city, spreading its wings into the heart of Milan with an important event, testament to the fact that there is more to the fair than just business. Far from it. There is a burning desire not to neglect the importance of emotions, of dreams, of everyday life, and of the beauty of the world around us. A distinguished curator will take visitors along a sensory path in search of wonder and surprise, an immersive experience that will awaken all five senses. Because â&#x20AC;&#x153;Beauty will save the worldâ&#x20AC;?. Stay tuned.

Press info: Marva Griffin Wilshire Patrizia Malfatti press@salonemilano.it

Milan, 11th December 2017

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Design Districts / SaloneSatellite 2018 Press Release

SaloneSatellite 2018: design to come This year marks the 21st edition of the world’s leading event for talented young designers – an edition for reflecting on the future of design, right from its origins, and for exploring the delicate balance between craftsmanship and the new technologies. The prime objective of SaloneSatellite has always been to discover, follow, valorise and offer concrete possibilities to young designers under 35. On the eve of the upcoming edition, being held concurrently with the Salone del Mobile.Milano, from 17th to 22nd April, the event is reaffirming its vocation and its mission to spark conversation and reflections on and study into the future of design. 650 young designers will be ranged over 2,800 square metres in Pavilions 13-15 at Fiera Milano in Rho, with free public entry from Cargo 4. With the theme assigned to this year’s young designers, Africa / Latin America: Rising Design – Design Emergente, SaloneSatellite is putting the spotlight firmly on the Southern Hemisphere. Africa and Latin America are two huge melting pots of creativity and design. The theme has inspired a journey that will change our perception and understanding of design, to which an exhibition on the wealth of design in both continents is testament. The Latin American part will be curated by brothers Humberto and Fernando Campana, designers who have been active for some time in the social rehabilitation of marginalised people, and the African part by the Franco-Moroccan designer Hicham Lahlou, founder of the Africa Design Award & Days, committed to promoting up-and-coming generations of African creatives. The aim is to showcase design of vernacular derivation together with what is on offer today, or could soon be available, for dealing with social and environmental emergencies and fostering an informed way of life for the future. For their part, the young SaloneSatellite protagonists from all over the world, will be asked to showcase works that explore the relationship between heritage and the contemporary scene, with projects poised between the new technologies and craftsmanship. An exploration of experimentation, memory, slow design, nature and the force of matter, anthropomorphism, creative recycling, cross-contamination and digital effects, with the power to amaze and trigger reflection. As always, a prestigious Selection Committee composed of leading international figures from the world of design, planning and communication has viewed works by a large number of designers who will be exhibiting alongside some of those who have taken part in previous editions (up to a maximum of 3). The committee, chaired by Marva Griffin Wilshire, Founder and curator of SaloneSatellite, is made up as follows: Maurizio Riva, CEO Riva1920; Roberto Minotti, CO-CEO Minotti; Gianluca Gessi, President, Gessi; Riccardo Bello Dias, Architect; Stefan Scholten, Designer; Stefano Giovannoni, Designer;

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Design Districts / SaloneSatellite 2018 Press Release

Porzia Bergamasco, Journalist; Suzanne Schwarz, Editor-in-Chief, Spectrooms; Luciana Cuomo, Editor, DDN and Patrizia Malfatti, Head Communication and Press Office Salone del Mobile.Milano. A major new departure for this edition is SaloneSatellite’s participation in the European instituted by the European Commission and Year of Cultural Heritage 2018, implemented and run in Italy by the Ministry for Cultural Heritage (Mibact). The scheme is designed to support and encourage the efforts of those working in European cultural heritage, with a view to raising awareness of the value of cultural heritage as an asset and a resource for the European economy. FederlegnoArredo and the Salone del Mobile.Milano have always subscribed to the European Commission’s approach. As SaloneSatellite clearly fulfils the Commission’s criteria for taking part in the initiative (job creation, local and regional development, tourism, social inclusion, community engagement, identity building), it was only natural to want to join in. The selection process is, as always, extremely competitive, in order to uphold SaloneSatellite’s excellent reputation, as it “crowns” promising young designers destined for the market and the design star system. Last but not least, the SaloneSatellite Award – now into its 9th edition – marks a further step towards facilitating the interface between demand and supply, between business people and designers and between creativity and production. The Award is conferred by an international Jury of prominent figures in the design world, which selects the 3 best products on exhibit.

Press info: Marva Griffin Wilshire Patrizia Malfatti press@salonemilano.it

Milan, 7th February 2018

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Design Districts / 5VIE 2018 5VIE 17th-22nd April, 10am-7pm Scan with phone camera to view map

Meazza, Via San Sisto 9 16th April, 11am @ 5vie_milano @5vie_milano #5VIE press@5vie.it

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Masterly - The Dutch in Milano is the event devoted to Dutch Design and Craftsmanship, that for the third consecutive year welcomes visitors at Palazzo Francesco Turati, a setting that harmonises different contents and makes the visit an extra-ordinary experience.

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Palazzo Turati Via Meravigli, 7

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Curator and Art Director Nicole Uniquole

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STANZE SOSPESE

MASTERLY - THE DUTCH IN MILANO – THE DUTCH PAVILLION

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By Seletti and Paridevitale

A multidisciplinary team worked to transform places of isolation into theatres of dignity. This project originates from the desire to use design as a tool for inclusive projects. The goal is to rethink and realize a modular furniture system in recycled plastic able to improve the housing conditions of those who are forced to live in contexts of rehab or imprisonment

The project presents a defiant urban intervention by Portuguese artist XANA exploring the notion of place through an elegy to life and light, in opposition to darkness, death and the egoism of the market. With a site specific installation, via Bagnera will be transfigured by an unusual game of shapes, colours and words.

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DESIGN PRIDE THE STREET PARADE OF MILANO DESIGN WEEK

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DUOMO M1

VIA DELLA CHIUSA

By Miniwiz

SIAM – Società d’Incoraggiamento d’Arti e Mestieri Via Santa Marta, 18

Via Bagnera

PINACOTECA

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14 114 IN

VIA VALPE

Curated by Daniele Fiori, Giovanna Giannattasio and Franco Raggi

CHIAROSCURO LIBERA

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5VIE HEADQUARTER

By MoscaPartners and DAMn° Magazine

For the 5th year, Palazzo Litta will become theater of contemporary design featuring companies, brands and designers of international level. V The main courtyard IA of the Palace will showcase Il TempioCE nel Bosco, SAthe an installation designed by R London-based studio Asif Khan, E D at its first time at the Milan Design A SE Week.

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MARI VIA SAN TA

TRASHPRESSO

Trashpresso is the world’s first mobile and off-grid recycling plant powered by solar energy. Adding material value to trash by on-site recycling into market-tradable architectural tiles.

A project of Travessa da Ermida Curated by Mário Caeiro By XANA

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PIAZZA C. MASSAIA

PIAZZA DEI MERCANTI

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Palazzo Litta Corso Magenta, 24

Parco Sempione Piazza del Cannone

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THE LITTA VARIATIONS

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Schloss Hollenegg for Design presents an immersive installation by Sara Ricciardi, exploring the theme of Legacy and revealing the history and beauty of Schloss Hollenegg. Schloss Hollenegg for S. AGOSTINO M2 Design is an international program, based in Austria, to support design research, thinking and critique, while offering a platform to young 39 emerging designers.

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Via Cesare Correnti, 14

Curated by Maria Cristina Didero By Erez Nevi Pana

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PIN Curated by Alice Stori IA Liechtenstein N Sara Ricciardi By O

VEGAN DESIGN OR THE ART OF REDUCTION

The designer Valentina Cameranesi develops the key elements of her artistry – material, subject, visual language and conversation partner – in an illusory comfort zone. But the subconscious is at work, and the careful observer will discern disturbing factors in a rarefied atmosphere. Wielding her signature style, Cameranesi plays with selfreferential clichés and interiorized sources, and brings them alive in this show.

ARCADIA - SCHLOSS HOLLENEGG FOR DESIGN

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Without standard parameters, the project aims to emancipate the designer from notions of style, spatial specifications and project demands. Unsighted will reveal new works by: Anton Alvarez, Bahraini Danish, Eric Schmitt, Niamh Barry, Omer Arbel, Roberto Sironi, Seo Jeonghwa and Dana Barnes.

Spazio ex Meazza Piazza Cardinal Massaia

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14 V IA Curated by Nicolas Bellavance- L E Lecompte PA Via Cesare Correnti, 14

Curated by Annalisa Rosso By Valentina Cameranesi

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5VIE PRESENTS AND CO-PRODUCES:

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The exhibition is an opportunity to discover the work of a unique talent of international design. Each object of Eres Nevi Pana’s collections is made in compliance with the rules of a specific ethical position and it gives an answer to a specific question: it is possible to design without using any material from animals? With his work and his strict but emotional approach, Nevi Pana shows that it is possible.

SANT’AMBROGIO

Spazio Sanremo Via Zecca Vecchia, 3

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MUSEO DELLA SCIENZA E DELLA TECNOLOGIA

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CONCILIAZIONE M1

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PIAZZA VIRGILIO

VIA GIOVANNI BOCCACCIO

RDI

Design Districts / 5VIE 2018

DESIGN ROUTE AT 5 VIE

al Massaia RING hia, 3 OOM

An attractive route that connects creative and design activities, with special attention to monuments, archaeologiccal sites, private courtyards, shops and workshops. For further informations visit the single forms on www.5vie.it/events. 1

29 ARTS IN PROGRESS GALLERY Via San Vittore, 13 curated by Gianluca Ranzi BUILDING INVISIBLE CITIES by Isabella Angelantoni Geiger

ilano e5 nat5vie ie_milano

L INFO ATM +39 02 48607607

ring 39 800 900700 O +39 02 60063093

ADORNMENT - CURATING CONTEMPORARY ART JEWELRY c/o Gold Black Style Via San Maurilio, 4 curated by Ilaria Ruggiero and Claudia Capodiferro NO MATTER MATTERS by Amira Jalet, Anne Goy, Asami Watanabe, Beru Inou, Cedric Chevalley, Daniella Saraya, Elina Honkanen, Jill Herlands, Hyun Jiyoon, Letizia Maggio, Lodovica Fusco, Monica Iacovenco, Myriam Bottazzi and Orsolya Losonczy

9 02 4040 / 6969 / 8585

-free bike sharing www.mobike.com w.ofo.com

MILAN

l and territorial ’s Old Town. strict’s venues by ts and attracting

ANDREA BOUQUET c/o Agua del Carmen Via Cesare Correnti, 23 BOUISOUN - ANDREABOUQUET CABINET MAKER by Andrea Bouquet

OF NANDA VIGO

O rdinal Massaia

mini antologica” of ovie “Go with the osis. 3

bition of the 11

c/o Spazio Sanremo Via Zecca Vecchia, 3 by Marco Tabasso, Robert Andriessen and Tatiana Uzlova

UNIVERSE

Carrara Studio new collection sis of Nanda

ANOTHERVIEW BY MARCO TABASSO

ARCADIA - SCHLOSS HOLLENEGG FOR DESIGN Via Cesare Correnti, 14 See front box

ARCHIVIO NANDA VIGO c/o Archivio Nanda Vigo Via Gorani, 8 See dedicated box

Via Santa Marta, 19/A HANDMADE FURNITURE AND CERAMICS by Tyler Hays and Tayler’s lines M. Crow and Bury Your Dead Down Wind

DAVIDE GATTO

DUBAI DESIGN DISTRICT (D3) 40

ELENA TKACHENKO 65

ETHIMO 66

FEDERICO PAZIENZA STUDIO c/o Pasta D’Autore Via Cesare Correnti, 7 DIGITAL AESTHETICS FT. TRADITIONAL HANDCRAFTING by Federico Pazienza

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OTTICA SAN MAURILIO

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PÉRFUME BY CALÉ Corso Magenta, 22 Flying Curtains by Nicola Gobbetto

PERÙ HOME c/o Gilda Contemporary Art Via San Maurilio, 14 EXHIBITION DEDICATED TO PERU interpreted by artist Pancho Basurco

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POTTERGEIST c/o Spazio ex Meazza Piazza Cardinal Massaia curated by Patrizia Catalano IMAGO MUNDI by Maurizio Barberis

MARTINA GAMBONI STRATEGIC FOOTPRINTS 99

SPAZIO ROSSANA ORLANDI

STUDIO SIROTTI

TASCHEN Via Meravigli, 17 TASCHEN CELEBRATES DESIGN WEEK! Iconic pieces by Giò Ponti, Flavio Poli, Marc Newson and Jonas Wood

110

Via Valpetrosa, 5 LEGAMI by Patrizia Calegari CORE-D E I SUOI TALENTI by Velede Vernocchi and Benvegnù Art Design 112

THE LITTA VARIATIONS c/o Palazzo Litta Corso Magenta, 24 See front box

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c/o Big Apple Piazza Mentana, 3 by Francesco Garbelli 115

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FONDAZIONE FRANCESCO PASQUINELLI Corso Magenta, 42

Via Morozzo della Rocca, 5

FONDAZIONE STELLINE

LIBRERIA MUSICALE GALLINI MUSEO NAZIONALE DELLA SCIENZA E DELLA TECNOLOGIA LEONARDO DA VINCI

TEATRO DAL VERME

IVAN PARADISI

TORRE DEI GORANI

TRIENNALE DI MILANO

Via San Giovanni sul Muro, 2

TEATRO ROMANO

SLOWSUD

TRATTORIA MILANESE Restaurant Via Santa Marta, 11 +39 02 86451991

TUTTO BENE, GRAZIE Restaurant Corso Magenta, 30 +39 02 84215056

Via Brisa / Via Ansperto

Via del Bollo, 3 REPEAT&SHUFFLE. VISUAL PATTERNS, NEW MEDIA AND LIGHT ART by artists Nino Alfieri, Marco Brianza, Massimo Hachen and Eleonora Roaro

SIXIEME BISTRÒ

Restaurant Via delle Asole, 4 +39 02 72002595

Piazza Mentana

RESTI DEL PALAZZO IMPERIALE ROMANO E TORRE MEDIOEVALE

SANTÉ BIO

Restaurant Via Scaldasole, 7 +39 02 36519910

Piazza San Sepolcro

WILSON & MORRIS

SAN MAURÌ

Delicatessen Via Edmondo De Amicis, 33 +39 347 7913398

PIAZZA MENTANA PINACOTECA E VENERANDA BIBLIOTECA AMBROSIANA

PUMMÀ

Restaurant Via San Maurilio, 4 +39 02 8900588

Via dell’Ambrosiana, 20

Piazza degli Affari, 6

PESCHERIA SPADARI

Restaurant Via Caminadella, 7 +39 02 91326055

MUSEO MANGINI BONOMI PALAZZO MEZZANOTTE

PASTO MILANO

Fish Bistrò Via Spadari, 4 +39 02 878250

MUSEO DIOCESANO Corso di Porta Ticinese, 95

PASTA D’AUTORE

Italian Pasta Via Zecca Vecchia, 4 +39 389 0356309

Via San Vittore, 21 21

NOTE

Italian Pasta Via Cesare Correnti, 7 +39 02 35953304

Corso Magenta, 61

Via Gorani, 8 20

FONDAZIONE PIERO PORTALUPPI

OSTELLO BELLO Food and Drinks Via Medici, 4 +39 02 36582720

CRIPTA DI SAN SEPOLCRO Piazza San Sepolcro Special Opening 5th April until 11pm From 6pm special promotion on ticktes. For informations: Milano Tourism Point

LA FETTUNTA Restaurant Via Santa Marta, 19/A +39 02 8056630

CIVICO MUSEO ARCHELOGICO Corso Magenta, 15

GREEN STATION Restaurant Via Spadari, 13 +39 02 83530189

CHIOSTRO UCELLI CIRCO ROMANO

ENOTECAWINE Wine and Drinks Via Brentano, 1 +39 02 36514771

Via Vigna / Via Circo

WAIT AND SEE

WITH THE PATRONAG

ZIBO Restaurant Via Caminadella, 21 +39 02 35999463

PARTNERS:

Piazza degli Affari, c/o Palazzo Turati

Via Brisa / Via Ansperto

MAIN MEDIA PARTNE

Via Emilio Alemagna, 6

MILANONOVECENTO Via de Amicis, 40

Via Cappuccio, 5 13

CIRCUS CAFÉ Food and Drinks Via Circo, 1 +39 02 83969740

CHIESA DI SANT’ALESSANDRO Piazza Sant’Alessandro

Via Nerino 8 MID-COLOUR by Ivan Paradisi 120

CHIESA DI SANTA MARIA PRESSO SAN SATIRO

CHIOSCO MENTANA Wine and Drinks Piazza Mentana

Via Torino, 17-19

CASA DELLO ZECCHIERE

CHIESA DI SAN SEPOLCRO CHIESA DI SANTA MARIA DELLE GRAZIE E CENACOLO VINCIANO

CAVOLI A MERENDA Restaurant Corso Magenta, 66 +39 338 4679513

Piazza Santa Maria delle Grazie

c/o Spazio Sanremo Via Zecca Vecchia, 3 See front box

Via Galeazzo Alessi, 1 COLOR AS THE PROTAGONIST OF WELLNESS by Nicola Baccaglini

Piazza San Sepolcro 9

CAMINADELLA DOLCI Bakery Via Caminadella, 23 +39 02 72021136

CHIESA DI SAN MAURIZIO AL MONASTERO MAGGIORE Corso Magenta, 13

VEGAN DESIGN - OR THE ART OF REDUCTION

Via Santa Marta, 14 THE QUEEN OF MILANO by Olimpia Zagnoli

CHIESA DI SAN BERNARDINO ALLE MONACHE Via Lanzone, 13

UNSIGHTED

URBAN ATTITUDE

CASA CACCIA DOMINIONI Piazza Sant’Ambrogio, 16

Via Cesare Correnti, 14 See front box 24

BASILICA E COLONNE DI SAN LORENZO

CAMINADÉ Delicatessen Via Caminadella, 18 +39 02 39437939

Corso di Porta Ticinese, 35

TRASHPRESSO BY MINIWIZ c/o Parco Sempione Piazza del Cannone See front box

BASILICA DI SANT’EUSTORGIO E CAPPELLA PORTINARI Piazza Sant’Eustorgio

BABEK Italian Panini Via Del Torchio, 3 +39 02 72095714

2 3

TELERIE SPADARI MILANO

THE CLOISTER

BASILICA DI SANT’AMBROGIO Piazza Sant’Ambrogio

Via Spadari, 13 WINDOWS INSTALLATION 111

ANTICO FORO ROMANO Piazza Pio XI, 2

STUDIO OINK

c/o Studio Imagina Via Circo, 7 109

STIP

Via Santa Marta, 12 NOW YOU SEE US by Lea Korzeczek and Matthias Hiller 82

Take a break between design exhibits and events, taste a selection of the best food the neighborhood offers.

STANZE SOSPESE

Via Santa Marta, 21 by Elia Mangia 108

FOOD AND DRINK

Take a walk surrounded by ancient roman ruins, museums and beautiful churches and discover special exhibitions and design events.

UNIVERSITÀ CATTOLICA Largo Gemelli

PIATTO UNICO c/o Big Apple Piazza Mentana, 3 IPSE DIXIT - TABLEWARE COLLECTION by Emanuela Sala

MARKUS BENESCH

SPAZIO IDEA4MI

c/o SIAM Via Santa Marta, 18 See front box

PENTATONIC c/o Spazio ex Meazza Piazza Cardinal Massaia 5VIE INFO POINT SETUP by Pentatonic

SIX GALLERY

Via Matteo Bandello, 14-16

PANORAMA c/o Spazio ex Meazza Piazza Cardinal Massaia See front box

SHADE VOLUME

Via Lanzone, 23 LA GRAMMATICA DELLA LINEA. MARIO GOTTARDI ARCHITETTO E DESIGNER exhibition on Mario Gottardi

106

CULTURAL ROUTE AT 5 VIE

SERGE FERRARI

Via Scaldasole, 7 DESERTO by David Lopez Quincoces and Fanny Bauer Grung - QUINCOCES-DRAGO

OSTELLO BELLO

Via San Maurilio, 14 A FACE IS LIKE A WORK OF ART EYEWEAR DESIGN COLLECTIONS BY I.A.EYEWORKS by Barbara McReynolds, Gai Gherardi and Margo Willits

Via Edmondo De Amicis, 19 curated by Martina Gamboni TERRA by Garance Vallée A FAMILIAR PLACE by Pretziada

ORNATAE HANDMADE ITALIAN DESIGN

Via Medici, 4 #BASECAMP - Wi-Fi and co-working space available

MANUELA GARCÉS

c/o Antico Oratorio della Passione Piazza Sant’Ambrogio PLAY: A NEW COLLECTION by Curious Boy Saturday 21st: Ping Pong match with Markus from 16.00 - 18.00

ORNARMENTI

Via Nerino, 8 ORIENTAL CONTAMINATION by Luca Rutelli

MAGAZYN

c/o Studio Imagina Via Circo, 7 TEARS by Manuela Garcés

ORIENTHERA

Via Santa Maria Fulcorina, 20 OUVERTURE DE L’ATELIER by Paola Mezzanotte

MADE BY CHOICE

c/o SIAM Via Santa Marta, 18 by Thomas Haarmann

103

Via Santa Marta, 8/10 BONA CALVI MINIATURE by Bona Calvi

M–L–XL WITH NEONLAURO

c/o Teatro Arsenale & Sartoria Bassani Via Cesare Correnti, 11 NORDIC HAPPINESS - POLAR NIGHT & MIDNIGHT SUN by Finarte, Habitare, Himmee, Hukka Design, Innofusor, Lovi, Made by Choice, Poiat, Saas Instruments, Secto, Soften, Business Finland, Habitare Fair and Embassy of Finland

OMV OSANNA VISCONTI DI MODRONE

SEEDS LONDON

c/o Lesley Luxury Vintage Via San Nicolao, 3A SHADEVOLUME TOTEMS by Marc Trotereau and Merel Karhof

Via Santa Marta, 13 NATURALISMI by Osanna Visconti di Modrone

LUINI 12

102

MUFRA // FRANCESCO MUSCI DESIGN STUDIO c/o Par5 Corso di Porta Ticinese, 16 c/o Tutto Per Lo Sport Via Cesare Corrrenti, 2 METAMORFOSI by Francesco Musci

c/o Spazio ex Meazza Piazza Cardinal Massaia WUNDERKAMMER

c/o Spazio Big Santa Marta Via Santa Marta, 10 PALAZZO STAMSKIN by Gaëlle Gabillet e Stéphane Villard (GGSV Designers)

MISIAD c/o Studio Marzio Rusconi Clerici Via Amedei, 3 UNTERWASSER by Marzio Rusconi Clerici

101

MIPA c/o Superfici Milano Via Morigi, 15 TERRAZZO MACRO

LOCAL DESIGN

c/o Spazio ex Meazza Piazza Cardinal Massaia HORNS by M-L-XL

INSTITUT FRANÇAIS MILANO

...IT! AND MORE

LO STUDIO

LORELLA TAMBERI CANAL JEWELS

MINI ANTOLOGICA DI NANDA VIGO

ROI DU LAC

Via Santa Marta, 21 curated by Nathalie Assi TEST TUBE BY A COLLECTIVE OF DESIGNERS by BCXSY, Guglielmo Poletti, Jochen Holz, Pietro Russo and Tiago Almeida

MINÄ PERHONEN

c/o Spazio ex Meazza Piazza Cardinal Massaia See dedicated box

LISA CORTI

Via Bernardino Luini, 12 IL PAESAGGIO DELLA CASA by Vittorio Bifulco Troubetzkoy, Gheo Clavarino, Federica Gambigliani Zoccoli, Annalisa Pitto and Giovanni Maria Sacchi

ILW BY MILLEUN PARQUET

IT IS MEDIA SVENSKA AB

Via Santa Marta, 21 UNEXPECTED JUXTAPOSITION BETWEEN COLOR AND MATERIAL by Lorella Tamberi

ILO FINE RUGS

c/o Chiostro delle Umiliate Via Cappuccio, 7 curated by Cecilia Öfverholm, Simon Anund and Chandra Ahlsell FOR THE LOVE OF DESIGN - NEW DESIGN, OLD DESIGN, ALL DESIGN by students from Konstfack and Malmstens

FEDERICO MONZANI MILANO Via Della Palla, 3 FEDERICO MONZANI WEEK by Federico Monzani

MILANO DAKAR - DESIGN & GRAPHIC ART EXHIBITION

c/o Pellini Via Morigi, 9 FORESTA DI GEMMA by Akira Minagawa

Via Cesare Correnti, 14 curated by Emma Elizabeth LOCAL DESIGN PRESENTS LOCAL MILAN NO.3 by Emma Elizabeth, Adam Cornish, Sagitine, Korban Flaubert, A.C.V Studio (Anna Varendorff), Volker Haug, Ross Gardam, Nicholas Fuller, Charles Wilson, Tom Fereday, Adam Goodrum, Walter Barda, Daniel Emma, Henry Wilson, Patty Hava, Dowel Jones, Lyn & Tony, Tom Skeehan, Arthur Seigur, Jonathan Zawada, Jon Goulder, Fred Ganim, Jamie Durie, Christopher Boots, Kate Banazi and SP01

GROWTH SITES & THE MILAN PROJECT

Corso Magenta, 63 curated by VIA LE FRENCH DESIGN SPEED DATING EXHIBITION by Patrick de Glo de Besses, Ferréol Babin, Desormeaux/Carrette studio, Melody Sirman, Bina Baitel, Label Famille, TWALA, Margaux Lafond, Raphaël Millot, Studio FRST and Studio AC/AL

ELISABETTA NAVA GIOIELLI

c/o Palazzo Casa Rossi Corso Magenta, 12 ETHIMOLOGY (DISCORSO SU ETHIMO) by Ludovica + Roberto Palomba

GIUSY BRESCIANI

c/o Superfici Milano Via Morigi, 15 curated by Alfio Grecchi PAVIMENTI IN LEGNO - GEOMETRIE MODERNE O FORME CLASSICHE by Fabio Onetto

Via San Maurilio, 11 GOLDEN DREAMS by Maria Beatrice Petriccione di Vadi

c/o Mario Giusti HQ Via Cesare Correnti, 14 by Thierry Betancour 64

Via Gian Giacomo Mora, 22 LEAVES by Elisabetta Nava 43

MA-EC MILAN ART & EVENTS CENTER

c/o SIAM Via Santa Marta, 18 curated by Michela Codutti and Rebecca Hoyes MILANO#DAKAR by Gaetano di Gregorio, Simone Fanciullacci, Ivano Vianello, Richard Yasmine, Retorta - Tabru SPA, Simone Crestani, Habito - Design Giuseppe Rivadossi, Ivan Paradisi, Kose Milano, Les Ottomans, Mariantonia Urru Design Paolina Herrera, Sigma L2, Elefante Rosso Produzioni, Durame, Zanetto Enrico, Ndomo, Dokter And Misses, Aissa Dione, Binky Newman - DESIGN AFRIKA, Anou, Ronel Jordaan, Jean Servais Somians, Chieck Diallo, Bouchara Boudova, Eneida Tavares, Ousmane Dia, Maliza Kiasuwa, Lisette Forsyth, Erminia de Luca, Angela Florio, Elisabetta & Maria Cori and Nathalie Masset

LINGOTTINOGIOIELLI MILANO

Via Gian Giacomo Mora, 12 ROYAL PALACE, I NUOVI ARAZZI LISA CORTI by Lisa Corti

GIOPATO & COOMBES

c/o Galleria Rubin via Santa Marta, 8 GROWTH SITES by Elliot Bastianon THE MILAN PROJECT by Damon Moon & Andrew Carvolth

DIESEL LIVING

c/o Circus Store Via Medici, 15 curated by Ksenia Smirnova TUNDRA by Elena Tkachenko

GIOIELLI UNICI

Via Zenale, 15 SCULTURE IN TESTA by Giusy Bresciani

LIGHT EVOLUTION BY DESIGN

Via Santa Marta, 10 ...CHE PALLE!!!!!

GIOIELLERIA MERZAGHI

c/o Studio Nerino Via Santa Marta, 21 SUPERNATURAL DAYDREAM by Cristina Giopato and Christopher Coombes

Via Santa Marta, 6 MR. BRAINWASH, LIFE IS BEAUTIFUL by Mr. Brainwash

c/o The Pool NYC Via Santa Maria Fulcorina, 20 curated by Khalid Shafar UAE DESIGN STORIES by Alia Mazrooei, Aljoud Lootah, Roudha Alshams, Zeinab Alhashemi, Latifa Saeed, Azza Al Qubaisi, Alia bin Omair, Salem Al-Mansoori and Abdalla AlMulla

GILDA CONTEMPORARY ART

Via Cesare Correnti, 26 curated by Laura Fumarola SCULPTURE, DESIGN, GOLDSMITH’S ART TO SERVE STYLE by Patrizia Bongiorni, Jennifer Forte, Loredana Corallo and Laura Fumarola

Via Cesare Correnti, 14 OUT OF THIS WORLD 41

GIBILLINIGALLI ASSOCIATI

LEXUS

c/o Piazza Borromeo Church Piazza Borromeo, 6 curated by Lucio Candalia INSPIRATION OF LIGHT by Vincenzo Bafunno and Fraser Toscanini

Via dei Piatti, 11 ALLA SCOPERTA DI UNA BOTTEGA CENTENARIA by Paola and Mauro Merzaghi

Piazza degli Affari See front box 40

100

MDF ITALIA

Via Lupetta, 3 CO-ABITAZIONI, KIKOKO’S SOLO EXHIBITION - FUORISALONE 2018 SPECIAL EVENT by Kikoko

LESSMORE + PARASACCHI HOME

c/o Le Cavallerizze - Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci Via Olona, 6 LIMITLESS CO-EXISTENCE by Sota Ichikawa (doubleNegatives Architecture)

Via San Maurilio, 14 URBAN ATTITUDE by Francesco Garbelli

DECORAZIONE DI ANGELA FLORIO

DESIGN PRIDE

GIANLUCA BISCALCHIN

Via Speronari, 5 SMARTHOUSE - THE HOUSE OF CREATIVITY by Chiara Gibillini

DEAN BROWN

DEODATO ARTE

GIANLUCA CAPANNOLO

Piazza Sant’Ambrogio, 16 CIBOLOGY WALLPAPERS & MORE by Gianluca Biscalchin

Via Santa Maria Fulcorina, 20 OUVERTURE DE L’ATELIER by Angela Florio 38

GIACOMO ALESSI CERAMICS

Via San Maurilio, 7 GIANLUCA CAPANNOLO INTRODUCE CC NOIR ET ROUGE by Claire Hubert

DAVIDE GROPPI

c/o Chris Cerf Piazza Sant’Ambrogio, 16 THE TACTILE PAVILION by Dean Brown

BB OGGETTI D’ARTE

BDDW

LÉA GINAC

LENSVELT CONTRACT B.V.

Via della Chiusa corner Via Crocefisso THE SMART HOTEL 87

c/o Spazio ex Meazza Piazza Cardinal Massaia DESIGN CIRCOLARE: LA PIEGATURA DELLA LINEA PER LA ECODESIGN COLLECTION by Giorgio Caporaso

GARNIER & LINKER

Corso Magenta, 12 MEDITERRANEAN INVENTORY. TRADITION, FUTURE AND DESIGN OF CERAMIC by Giacomo Alessi

DANIELA DE MARCHI

Via Medici, 13 CONCETTI SPAZIALI by Davide Groppi

BAR ANNE

c/o Alson Gallery Via Nerino, 1 curated by Maria Libera Ranaudo SEGNI RIFLESSI by Benedetta Brachetti Peretti

Via Santa Marta, 15 MATERIA PRIMA

ATELIER VM

c/o Museo Diocesano Corso di Porta Ticinese, 95 curated by Anne van der Zwaag by Space Encounters

DALLEGNO

G-SPECTACLES

c/o Cornici Design Milano Via San Maurilio, 18 GARNIER & LINKER AT CORNICI DESIGN MILANO

CUOREMILANO

Via Dei Piatti, 9 UN VIAGGIO NEL TEMPO DELLO SPAZIO by Scuola Professionale d’Arte Muraria

ATELIER PIA MARIANI GIOIELLI

Via Cesare Correnti, 26 FILO DI LUCE by Viola Naj Oleari and Marta Caffarelli

LABORATORIO PARAVICINI

c/o Museo Diocesano / Fondazione Lensvelt Corso di Porta Ticinese, 95 curated by Maarten Spruyt and Anne van der Zwaag NOTHING NEW by Studio Job, Richard Hutten, Marcel Wanders, Maarten Baas, Maarten van Severen, Nina Graziosi, Bertjan Pot, Atelier van Lieshout and Space Encounters

Via Cesare Correnti, 22 curated by Ambra Calarco COMBINE YOUR SUNNIES by Gabriele Puglia

CIRCUS STORE

COLÉ ITALIAN DESIGN LABEL

MASTERLY - THE DUTCH IN MILANO - THE DUTCH PAVILLION c/o Palazzo Turati Via Meravigli, 7 See front box

c/o Alson Gallery Via San Maurilio, 11 METAMORPHOSE / ILLUSION / PERCEPTION by Lèa Ginac

FUNKY TABLE Via Santa Marta, 19 & 14 WE ARE ALL MIGRANTS by Funky Table and Bitossi Home

Via Del Bollo, 3 DE SINE

ARJUMAND

Via San Sisto, 9 Curated by Biagio Longo OPEN D’OR 2018 by Pia Mariani

c/o Spazio Cuoremilano Via Nirone, 19 curated by Antonella Avanzini #APRILMEETTHEMAKER by Antonella Avanzini, Lionello Torriani and Pietro Vita

Via Santa Marta, 8/B ARJUMAND DESIGN WEEK OPENING by Idarica Gazzoni 17

CHIAROSCURO LIBERA BY TRAVESSA DA ERMIDA

Via Olmetto, 1 COLÉ NEW COLLECTION

APPARATUS Via Santa Marta, 14 FURNITURE, LIGHTING AND OBJECTS - AN IMMERSIVE INSTALLATION INSPIRED BY THE PERSIAN CULTURAL HISTORY OF CREATIVE DIRECTOR GABRIEL HENDIFAR

CHRIS CERF, MAURA COSCIA & MIRIAM PRACCHI

FORO STUDIO

FOSCAMILANO

Via Nerino, 8 / Via Santa Marta, 21 PARADISE COLLECTION

Via Santa Marta, 21 CREATIVITY REQUIRES WILLFULNESS by Fosca Campagnoli

Via Medici, 15 IL NECESSAIRE’S LIVING AT CIRCUS by Il Necessaire

ANTES DESIGN Via Santa Maria alla Porta, 5 entrance from the square of Torre Gorani SAMSARA by Antes Design

c/o La Fettunta Via Santa Marta, 19/A MANI ARTIGIANE by Carolina Ravarini

c/o Palazzo Caccia Dominioni Piazza Sant’Ambrogio, 16 SANT’AMBROGIO 16 DESIGN WEEK by Chris Cerf, Maura Coscia and Miriam Pracchi

ANNA GODEASSI c/o Adima Made in Presence Via San Maurilio, 19 SINFONIE DI MAREA by Anna Godeassi

CARLO MARIA PELAGALLO

CAROLINA RAVARINI

MÓSTER c/o Spazio Sanremo Via Zecca Vecchia, 3 OM c/o Spazio ex Meazza Piazza Cardinal Massaia

Via Bagnera See front box

ANDRIUKHIN IGOR SCULPTOR & ARTISTIC FORGING c/o Circus Store Via Medici, 15 curated by Ksenia Smirnova THE GAME OF IRON THRONES by Andriukhin Igor

JCP Via Santa Marta, 10 NANDA VIGO LIGHTS UP THE JCP UNIVERSE by Nanda Vigo in collaboration with Adolfo Carrara Studio Design See dedicated box

FONDAZIONE STELLINE Corso Magenta, 61 NYSFERATU: SYMPHONY OF A CENTURY - The italian preview of the movie - free admission (April 11 to 18 - projections from 2 pm to 9 pm) by Andrea Mastrovito

BORROMEODESILVA

c/o Little Sacristy, Santa Maria delle Grazie (Bramante cloister) Via Caradosso, 1 curated by Paola Villa GOTHIC / AN HOUR OF MEDITATION by Carlo Maria Pelagallo

ANDREA FANTINATO c/o Circus Cafè Via Circo, 1 OBJECTS IN CIRCUS by Andrea Fantinato

Via San Maurilio, 20 RE-FABRIC by Laura Baresi

Via San Maurilio, 24 KIND OF BLUE by Arjumand’s World and Gaia Maveri 8

BOOKCATERING

CARLA SAIBENE

FONDAZIONE LIGHEA ONLUS Via San Maurilio, 15 corner Via Santa Marta curated by Monica Gray ARTIGIANATO DI QUALITÀ by Cautero creazioni, Fabian Crosta, Frau Lau, Gioielli Modulari by Elifontana, Monica Gray and Over and over

Via Santa Maria Valle, 2 ANTEPRIMA SUPERFLUID by Carlo Borromeo, Fabio de Silva, Filippo Sgalbazzi and Marco Biancullo

AGM ARREDAMENTI

ALBERTO LEVI GALLERY

BIG APPLE

c/o Spazio Sanremo Via Zecca Vecchia, 3 DESIGN TEMPORARY BOOKSHOP Setup by Andrea Fantinato

FLOWEAR Via San Maurilio, 14 curated by Cristina Uboldi FLOWEAR WINDOW - LIFE IN THE JUNGLE by Skashoes

Piazza Mentana, 3 SOGNA! by Melissa and Vanessa Tambelli

Via Lanzone, 3 2018 COLLECTION by Antonio Cristiano 7

BIFFI BOUTIQUES Corso Genova, 6 WINDOWS INSTALLATIONS

AERE STORE Via Lanzone, 7 curated by Azhar Safinova HOUSE OF AERE by ATM Studio, App One by Andrea Giovannetti, Taroni

ADIMA MADE IN PRESENCE Via San Maurilio, 19 TRAME D’ACQUA - WEAVING WATER by Adima and Simona Lombardo

BENBAR Via Olmetto, 1 BENBAR DESIGN WEEK POP-UP SHOP

1STDIBS c/o Appartamento Piazza San Sepolcro Piazza San Sepolcro, 2 A NEW BREED

MEDIA PARTNERS:

VIGNE DI LEONARDO E CASA DEGLI ATTELLANI Corso Magenta, 65

ARTESPRESSIONE Via della Palla, 3 18th April closing event of the exhibition GESTO E MANIERA by Andrea Boyer

TECHNICAL PARTNER

IN COLLABORATION

RESTART WINDOWS c/o Spazio ex Meazza Piazza Cardinal Massaia c/o Libreria Musicale Gallini Via Gorani, 8 curated by Maurizio Navone and Carlo Antonelli

Corso Genova, 7 ANNESHA & JULS by Annesha and Juls

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Design Districts / 5VIE 2018 Press Release

Milan, February 27, 2018

5VIE’S MILAN DESIGN WEEK 2018 5VIE as cultural producer

The fifth edition of 5VIE Design Week is starting, with a wide-ranging programme of International events. Continuing its five-years activity as cultural promoter and with the purpose of promoting the territorial heritage of Milan’s Old Town, this year 5VIE art+design presents and produces international projects dedicated to art, research, contemporary sign and love for handicraft and for the territory. April, 17 – 22 – during this week, when Milan becomes the capital of creativity and quality, the 5VIE district continues focusing on history, culture and innovation, objects of its mission, and goes on making Milan’s Old Town richer and more lively. Again, 5VIE shows how to combine design, handicraft and culture, features of Milan and of its history, in particular of this district. This edition confirms the work done in the last years and the four founders - Aline Calvi Radice Fossati, Ernesta Del Cogliano, Alessia del Corona Borgia and Emanuele Tessarolo – have entered into new cultural partnerships by selecting some renowned curators such as Nicolas Bellavance-Lecompte, Maria Cristina Didero, Annalisa Rosso, Alice Stori Liechtenstein, with the purpose of building and launching ”tailored” projects with them, by blending research, art and savoir-faire. The curator and gallerist Nicolas Bellavance-Lecompte was hosted in the now well-known apartment of via Cesare Correnti 14, 5VIE headquarter, to work on a format that is in line with the spatial needs and the mission of the four founders. The result is Unsighted, an exhibition where the designer has produced a piece of art without knowing the context, the place, nor the final destination. Without any standard parameter, the project aims at emancipating the designer from classic style notions, special specifications and project requirements. What is important is the creation of objects that are active and independent agents in the environment. Unsighted collects works by: Anton Alvarez (United States), Bahraini Danish (Bahrain), Eric Schmitt (France), Niamh Barry (Ireland), Omer Arbel (Canada), Roberto Sironi (Italy), Seo Jeonghwa (Corea).

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Design Districts / 5VIE 2018 Press Release

In via Cesare Correnti, 5VIE also collaborates again with Sara Ricciardi, one of the youngest talents of Italian design and finalist of the ‘Officine Panerai Next Generation Designer Award’, part of the ‘Wallpaper* Design Awards 2018’, which will be the protagonist of an immersive installation curated by Alice Stori Liechtenstein and titled Arcadia. “Legacy” is the project’s topic and reveals the story and the beauty of Schloss Hollenegg, the Austriabased international programme which supports research, thinking and design critique. 5VIE also presents VEGAN DESIGN - Or the Art of Reduction, a project curated by Maria Cristina Didero. The exhibition is an opportunity to discover the work of a unique talent of international design. Each object of Eres Nevi Pana’s collections is made in compliance with the rules of a specific ethical position and it gives an answer to a specific question: it is possible to design without using any material from animals? With his work and his strict but emotional approach, Nevi Pana shows that it is possible. Vegan, Israeli, he was born in 1983 and studied at the Eindhoven Academy. He transfers his attitude of respect to life, human beings and nature to his design modalities. By Maria Cristina Didero. Annalisa Rosso will curate the personal exhibion Panorama of Valentina Cameranesi. Aiming for happy eyes, she builds a world to her own liking and likeness. The designer Valentina Cameranesi develops the key elements of her artistry – material, subject, visual language and conversation partner – in an illusory comfort zone. But the subconscious is at work, and the careful observer will discern disturbing factors in a rarefied atmosphere. Wielding her signature style, Cameranesi plays with self-referential clichés and interiorized sources, and brings them alive in this show. To continue with the view of reusing unused urban areas, 5VIE works with passion and temporary uses these hidden or abandoned areas for new purposes, by giving them new light and new life. This year, 5VIE moves its centre of gravity and inaugurates a new creativity focal point in the former Meazza area, hardware store which is a symbol of the postwar period for every inhabitant of Milan, that closed down two years ago. Meazza was a reference point, a meeting point, an open square for the population. In short, a place that deserves to be brought back to light. Among the various projects that will be hosted at Meazza, 5Vie pays tribute to the work of Nanda Vigo, undisputed protagonist of the current art scene. Two “Goral” totems dating back to 2005 will be presented. These two obelisks are equipped with neon lights representing the cosmogonic alphabet’s elementary signs, a simple translation of the more complex “Goral”, which in Buddhist philosophy represents the light of creation, while on its sides light sculptures will be shown, that is to say the “Light Trees” of 1984. Moreover, the movie “Go with the light” by Marco Poma/Metamorphosis will be previewed. It collects a series of interviews registered during travels and exhibitions, from to 2005 to 2017. At Archivio Nanda Vigo in Via Gorani 8, sculptures titled “Deep Space”, 2013, will be exhibited. Their triangular nature and the soft radiation they release create an impression of immateriality that projects them to an interstellar space.

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Design Districts / 5VIE 2018 Press Release

In addition to the local design network such as BDDW, Davide Groppi, Apparatus, Lisa Corti and the well-known Six Gallery, the cultural collaborations that have joined the 5VIE finals are renewed from the beginning like MoscaPartners with DAMn ° Magazine that returns for the fifth year to reopen the doors of Palazzo Litta, and the provocative parade of Seletti with Design Pride. Also loyal to the district Masterly - The Dutch in Milano at Palazzo Turati, Diesel Living with Out of this world and brands as Giopato & Combes, Bitossi Home, Local Design with its 26 Australian designers and Markus Benesch in the evocative setting of the Ancient Oratory of the Passion. Spotlight on newcomers in the district: Lexus and Lensvelt. The first in the Cavallerizze of the National Museum of Science and Technology and the second in the court of Museo Diocesano. In addition to the brands there is no shortage of the artisans with Giacomo Alessi, the research on materials with Garnier & Linker and meeting places like BAR ANNE of SpaceEncounters, just to name a few. Meazza will host the info/press point, set up ad hoc by Pentatonic, circular design brand. Pentatonic invent new materials using the world’s most abundant and dangerous resource – human trash – and they do so without compromising an inch on design, performance or function. 5VIE local network expatriates by twinning with the Portuguese project Travessa da Ermida, in the heart of Lisbon. Projecto Travessa da Ermida, curated by Mário Caeiro presents a challenging work of the Portuguese artist Xana, who explores the meaning of place through an elegy to life and light in contrast with darkness, death and market’s egoism. The work is a site specific evolution of the original installation created for the Vicente initiative in Lisbon. The project focuses on the witty game between text and space, narrative and visual culture, and it will transform via Bagnara in a stage of an unusual set of critical and intellectual meanings. Xana is one of the most important Portuguese artists, famous for his temporary art installations made of plastics. Always up with the latest trends, the Design Week 5VIE will kick off this year with It’s Circular, a forum dedicated to circular economy and design. Hosted by ANCE in Via San Maurilio, in the heart of the district, the forum will take place on Sunday 15 and Monday 16. It’s Circular is supported by official partner Miniwiz and counts on the participation of the main Italian and international experts in the field, from companies and institutions to entrepreneurs, researchers and designers. The objective is to give back an accurate picture of the circular system today, using a pop approach to explore future scenarios linked to the regenerative economic system, identify best practices and establish a network of intelligences. The forum, organized under the patronage of the Italian Ministry of Economic Development, will see the participation of entrepreneur Arthur Huang, designer Matteo Ragni, Meterial ConneXion CEO Emilio Genovesi, among others. From the theory to practical project with the project Trashpresso by MINIWIZ. The World’s First Mobile Plastics and Fabric Waste Recycling Plant. The TRASHPRESSO is capable of bringing industrial grade recycling to population centers or isolated communities on a mobile, automated, and self-powered platform. Trashpresso is the world’s first mobile and off-grid recycling plant powered by solar energy. Adding material value to trash by on-site

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Design Districts / 5VIE 2018 Press Release

recycling into market-tradable architectural tiles. Capacity to produce 10m^2 of tiles every 40 minutes - every tile is the equivalent to eight plastic PET bottles. On Earth Day, National Geographic will premier Trashpresso in their Green Heroes series. In the last few months Piazza Vetra and the Colonne di San Lorenzo, with its problems and potentiality, has been in the spotlight, thus the need to bring to this area cultural and sustainable initiatives for a creative management of the spaces. For this reason we think Trashpresso is the perfect project to represent 5VIE’s mission. Exploring circular themes, Stanze Sospese transforms places of isolation into theatres of dignity. This project originates from the desire to use design as a tool for inclusive projects, hoping that children should never remain in traditional prisons with their mothers. The goal is to rethink and realize, thanks to the work of social carpentry, a modular furniture system in recycled plastic able to improve the housing conditions of those who, underage or not, are forced to live in contexts of rehab or imprisonment. Two initiatives co-produced by 5VIE and aiming at promoting the district from a historical and social point of view will go along the various design projects of the district. Francesco Garbelli, in collaboration with Gilda Contemporary Art and Big Apple, through an ironic reinterpretation of street signs, is author of the project Urban Attitude, which captivates the public and invites to a reflection on the need of rethinking the relation mankind/living areas. The photographer Patrizia Calegari goes on with her overview of 5VIE People’s portraits, by settling her camera on the designers’ and 2018 curators’ faces, to catch feelings and creative emphasis. Still on this subject, children will find in the Vetra gardens a programme of workshops named My funny trash garden, curated by Maddalena Bellorini. This is an environmentalsustainable project in which children can give new life to abandoned objects, waste, scraps, garbage, by learning to look at these objects in a new way.

Digital press area www.5vie.it/press Download this press release and the 2018 exhibitors’ press release at the following link. For each exhibitor you will find a folder with the complete press release and the pictures of every project. Press Preview 5VIE: Monday April 16, 2018 - 11 am Opening 5VIE: Wednesday Aprile 18, 2018 - 18.00 to 23.00 Info & Press Point 5VIE: c/o Meazza, Via San Sisto 9, Aprile 17-22 - 10.00 to 19.00 Ufficio Stampa 5VIE art+design: Federica Quaglia - press@5vie.it - tel. +39 335 6834065

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Design Districts / Brera Design District 2018 Brera Design District 17th - 22nd April Via Palermo 1 No Press Preview @ breradesigndistrict @Brera_District #breradesigndistrict info@breradesigndistrict.it

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Design Districts / Brera Design District 2018 Press Release

Milan, February 28, 2018 Press Release

BRERA DESIGN DISTRICT Design Week 2018 “Be Human: designing with empathy” On the occasion of the week of Fuorisalone 2018, on stage in Milan from April 17th to April 22nd, Brera Design District presents the 9th edition of its Design Week. In these years Brera Design District has been establishing its role as first and most important district promoting design in Italy gaining a precise identity and interacting with brands and professionals present in the territory as well as investors, sponsors and temporary exhibitors. The whole operation was signed by Studiolabo, creative agency and studio composed by a team of professionals in the design and communication field, from digital marketing to concept and graphic design, from web design to strategic design. Last year Brera Design Week hosted 180 events and involved 300 companies with an overall number of 300,000 visitors. Thanks to these great results, Brera Design District will offer a rich calendar of events besides promoting special projects and cultural initiatives. And like every year, it will propose a format including the choice of a theme and the Lezioni di Design award. During the Brera Design Days produced by Studiolabo in October 2017 there has been much talk around the theme of empathy, which was one of the most debated topics from several perspectives. Hence the inspiration that led us to the choice of the theme: “Be Human: designing with empathy”. Knowing the users deeply is always the starting point when designing a product. Empathy, is the ability to put oneself in someone else’s shoes and understand his/her needs before creating solutions, is key for the work of a designer. In a more and more digitalised present and in a future dominated by artificial intelligence, empathy will be a scarce resource representing a factor of success for products and services: no robots will ever be able to replace it. With the aim of reflecting on the issue in a broader sense we asked Fondazione Empatia Milano to give us a feedback on it: «Empathy, meant as ability to take the perspective of the other, involves several fields of our society, including design, whose mission is to combine usefulness and beauty», said Giannantonio Mezzetti, president of FEM. On the other hand Laura Boella, professor of Moral Philosophy at Università degli Studi di Milano and member of the ethics committee of Fem, added “Empathy connects design with life, what is beautiful and useful with human nature, being in tune also with its imperfection”. In this view, this year the Lezioni di Design award was given to Constance Gennari, founder – together with Marianne Gosset – and creative director of The Socialite Family, a platform that by telling personal stories reveals daily objects and places connecting design with the lifestyle of contemporary families. In an engaging overlap of content and container, the readers will identify themselves with the characters described in the stories, but also with their houses and with their favourite pieces. Empathy and identification were the starting point for the creation of a brand inspired by the most iconic objects photographed in domestic interiors located in Paris, London, Milan and New York and described on the web and on social networks. If in the design field empathy is the engine starting the creative phase, emotions are often the direct result of it. This is a key point in the current debate around design: emotion is potentially inherent in every object and designer knows that the emotional dimension of objects can (and must) be designed. This year the ambassadors of BDD, all Ufficio Stampa Luisa Bertoldo | E: pressoffice@luisabertoldo.com | T 02 26688711 | T 02 2666364 via F.Hayez 12/14| 20129 Milano | www.luisabertoldo.com

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Design Districts / Brera Design District 2018 Press Release

present with a project within the borders of BDD, are talents who believe in the emotional side of design and in the empathy between objects, places and people. Cristina Celestino, with her delicate, emotional, evocative aesthetic and design vision, combines her architectural background with a fine personal taste for beauty. Another of the female ambassadors is Elena Salmistraro, who puts the artistic aspect at the core to raise sensations and feed the soul through design as well as to convey her poetic inspiration. Finally, the third ambassador is Daniele Lago, who has always considered design as the planning of experiences and was the first to change the patterns of design with Appartamento LAGO, founded in Brera in 2009 – and proposed again today – symbol of the interaction between project, product and people. “The Brera Design District fits in the broader picture set forth by the Administration to bring the liveliness and creativity of the Design Week to all the city districts, confident that these are not just opportunities for operatives and professionals to exhibit their work or meet with each other, but rather occasions to offer the city and its inhabitants the opportunity to discover new creative languages and young talents in harmony with the many artisans and businesses present in the neighbourhood,” Cristina Tajani, Councillor for Employment Policies, Manufacturing Activities, Fashion and Design, explains. “The Design Week continues to grow in the city as well as throughout the entire metropolitan area of Milan. The gatherings and the liveliness in the areas of design are increasingly attractive. A result obtained thanks to the choral work between the City of Milan and the various professionals united by the desire to promote Milan in the name of creativity and innovation.” Brera Design District enjoys the patronage of the City of Milan approved by act no. 305 of February 23, 2018.

Brera Design Apartment presents: Souvenir Milano Again this year, in the setting of Brera Design Apartment (via Palermo 1 – free entry from April 17th to April 22nd from 12 a.m. to 7 p.m.), something special was organised, designed and realised by independent curator Raffaella Guidobono. The rooms of this typical Milanese house develop a path that focuses on design and fine craftsmanship showing the new collections of Maddalena Selvini, Stories_of_Italy, Agustina Bottoni, Cynthia Vilchez Castiglioni, Sour design for Bottega Nove and Leftover for StudioF. Set up in partnership with the companies present in the Brera Design Apartment including Vitra, Bulthaup, Davide Groppi, Saba and Agape, the interiors host out-of-scale furnishings and coverings, hand-made objects resulting from artisanal processes carried out in the Italian districts of Nove and Murano with old techniques still used nowadays: sandblasting, chamfering, melting and drilling to make unique elements. Soapstone productions, blown glass, Limoges porcelain, brass and hand-split solid wood, timeless manufacturing techniques based on tailor-made designs with the help of simple tools along with new-generation machinery for cabinet-making. In parallel with all the above, 12 designers were invited to create a new piece for the launch of Souvenir Milano, the first collection of objects that takes the city as a symbol. An exercise on the memory of a radical but yet pop place, encapsulating Milan in useful and limited-edition products purchasable in the apartment itself and online at milanosouvenir.com. The products range from a brooch evoking the Last Supper to porcelain sequin-magnets as a synthesis of Fashion and a chest for saffron in honour of risotto, but we don’t want to revel more. A place to discover during the days of Fuorisalone, Souvenir Milano offers the view of new icons of the city signed by Stories_of_Italy, Maddalena Selvini, Cynthia Vilchez Castiglioni, Agustina Bottoni, Astrid Luglio, Sara Ricciardi, Giulio Ceppi, Giovanna Carboni, Sour for Bottega Nove, Leftover for StudioF, Giulio Iacchetti and Gio Tirotto. Brera Design Aparment, via Palermo 1, Milano; 17th-22nd April; www.breradesignapartment.it; #BreraDesignApartment

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Design Districts / Brera Design District 2018 Press Release

Special projects and cultural initiatives Casa Corriere - International Press Lounge Casa Corriere, in collaboration with Brera Design District, will host the International Press Lounge: for the entire duration of the Design Week. The local and international press will find a welcoming lounge in the heart of Milan at the Sala Buzzati of the Corriere della Sera. Casa Corriere will also offer a rich program of events, workshops, talks and performances, as well as exhibiting the Masbedo installation: six days to see RCS journalists dialoguing with the protagonists of design, fashion, architecture, and technology. Via Balzan, 3, Milan; 17th-22nd April Crumpled Maps Soft Maps For Urban Jungles The format Design District Crumpled Maps, dedicated to the best Design Districts in the world, originated from the meeting between Studiolabo and Palomar, a company founded in Florence in 2001. It starts with the Crumpled Map of Brera Design District, purchasable by the public of Fuorisalone at the Info Point of Largo La Foppa and at the Palomar sales network. These maps are the lightest in the world: unbreakable, soft and waterproof, they can be crumpled and squeezed into a ball. Colourful and easy to read, they include city landmarks, glamorous locations and unmissable places to visit such as art galleries, boutiques and much more. Corso Garibaldi, 99, Milan; 17th-22nd April; www.palomarweb.com/product/city-icons Timberland Don’t Call Me...Dafne by Elena Salmistraro For Salone del Mobile 2018 Timberland chose an exceptional woman, product designer Elena Salmistraro, who became the new voice of the all-female campaign of the brand ‘DON’T CALL ME'. A tree, the oak, symbol of sacrality, perfection, energy and life, but also a historic, recognised and sought-after symbol of Timberland. This is the subject that the designer reinterprets using her particular language into a lively installation, with a beating heart and the ambition to seduce and wrap those interacting with it. Elena’s tree, with its feminine silhouette, represents a sort of ‘mother nature’ that protects and welcomes like only a woman can do, interpreting the desire of the brand to create footwear collections targeting women and their world. Piazza XXV Aprile, Milan; 17th-22nd April; www.timberland.com Tissot It’s time for design Tissot, Swiss watch-making brand “Innovators by tradition” since 1853 is proud to be the Official Timekeeper of Fuorisalone.it and Brera Design District for the fifth consecutive year. The link with design dates back to 1988 when the artist, poet and philosopher Ettore Sottsass chose Tissot for the making of a watch allowing him to express the strength of his creativity and his brilliant intuition. Since then Tissot has always collaborated with important artists, among whom Giulio Iacchetti for the project “Time for Innovation”. Tissot is proud to enhance this bond with one of the most important young Italian designers, Cristina Celestino, promoting her project “CORALLO” that sees the Brera district as an iconic place for a surreal viewpoint, through a dialogue in empathy with the territory, in a time of contemplation. Through her works Cristina shows her ability to wisely combine craftsmanship and contemporary approach, a mix of tradition and innovation reflecting the values and Dna of the Swiss watch-making brand. Ufficio Stampa Luisa Bertoldo | E: pressoffice@luisabertoldo.com | T 02 26688711 | T 02 2666364 via F.Hayez 12/14| 20129 Milano | www.luisabertoldo.com

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Design Districts / Brera Design District 2018 Press Release

www.tissotwatches.com Mt masking tape conquers the world Mt, together with mtCASA chose Brera Design District as a showcase to celebrate its 10th anniversary with several news and a new category of tapes for interiors. During the Design Week mt and mtCASA, in collaboration with CASA FACILE, will propose a few workshops with the famous Italian blogger Anabella Veronesi and will also present a pop-up store where to try and test the latest products. HQ - Via Ciovasso, 17, | Pop-Up Store - Via Brera ang Via Fiori Oscuri, Milan; 17th-22nd April www.mt-maskingtape.com

Brazilian Design Brazilian Design, from Modernism to Today Brazilian Design, from Modernism to Today is the main concept of the Brazilian space during the Milan Design Week in 2018. In partnership with the Brazilian Consulate General in Milan, the Brazilian Trade and Promotion Agency (Apex-Brasil) will bring 65 designers and companies to showcase their pieces in an overview of how sophisticated and creative Brazilian Design is throughout the time. The journey through Brazilian Design history will begin with a master exhibition entitled “Modern Brazilian Masters”, curated by Lissa Carmona (ETEL). The Brazilian Pavilion will also show a solo exhibition organized by the Brazilian Embassy in Rome, Sergio Rodrigues Institute and Lin Brasil entitled “Sergio Rodrigues and Italy”. On the Central Hall of the Spazio, Brazil will exhibit “From Contemporary to Today”, which is composed by several interesting shows and actions. Brazilian Pavilion - Spazio Edit, Via Maroncelli 14 | Etel - Via Maroncelli 13 | Lin Brasil - Via Maroncelli 12 Milan; 17th-22nd April; www.apexbrasil.com.br INSIDE by Fabio Rotella The art of SwissCDF SWISS KRONO AG, leader in the market of furniture panels, through the intervention of Fabio Rotella interprets the theme of empathy design building a place that represents an opportunity for socialisation and refreshment. In the Brera District a mountain will be built using horizontal layers of Swiss CDF (key product of the company) that will be carved and shaped to create seats for visitors passing by. Brera Design District, Milan; 17th-22nd April; www.swisskrono.ch Carrera Studio: the new frontiers of eyewear at Fuorisalone The launch of Carrera Studio will take place in Piazza XXV Aprile where the structure, the new logo and the storytelling campaign of the historic eyewear brand will be presented to the public, who will be able to live again the history of the brand through its most iconic products, both in sports and in pop culture, till getting to the new spring/summer 2018 campaign. Some videos and photos of the brand’s testimonials will complete the storytelling path. Piazza XXV Aprile, Milan; 17th-22nd April; www.carreraworld.com/it Corallo by Cristina Celestino The historic tram 1928, rethought in a contemporary way by Cristina Celestino, turns into a lounge traveling around the streets of Brera Design District. An imaginary, rail-based “Cinema Corallo” where precious materials coexist with references to the past. The project originated from the request of international press and influencers to live, on the one hand, new experiences linked to design and interiors and, on the other, to know more deeply the city of Milan with its delicate and cultured charm. Starting from here Cristina Celestino reinterpreted the theme of journey combining her aesthetic approach with the typical, quintessentially Milanese transport. Brera Design District, Milan; 17th-22nd April; www.cristinacelestino.com Ufficio Stampa Luisa Bertoldo | E: pressoffice@luisabertoldo.com | T 02 26688711 | T 02 2666364 via F.Hayez 12/14| 20129 Milano | www.luisabertoldo.com

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Design Districts / Brera Design District 2018 Press Release

Croisements The Socialite Family event The editors of The Socialite Family will be present in a second floor apartment in one of the most representative buildings of the Brera Design District with an event that will see the presence of their new collection and a series of meetings and presentations related to new projects. Via Palermo, 1 - 2° PT, Milan; 17th-22nd April; www.thesocialitefamily.com The Rising by Francesco Librizzi The Brera Design District Info Point becomes an urban landmark The Rising is the installation marking the birth of a new urban square, giving Largo Treves a scenery and a landmark to highlight the info point of the most important district of Milan design. An architectural project by Francesco Librizzi that turns a crossing of streets into a semi-square creating a pedestrian yard and marking in a unique way the entrance to Brera Design District. Made with the innovative DVNE aluminium surfaces, a rising sun surrounded by the thin lines of a colonnade framing the square and the info point and giving continuity and uniformity to the style and functions of the whole area. The new Brera Info Point will then interact with the visitors within a safe, isolated, welcoming and strongly recognisable space. Largo Treves, Milan; 17th-22nd April Lago presents Never Stop Looking Beyond With NEVER STOP LOOKING BEYOND, the concept proposed by Lago this year, Fuorisalone becomes experiential storytelling through activities mixing innovation, design and empathy. Appartamento Lago in via Brera 30 will host the exhibition curated by Italianism: 40 patterns made by as many young Italian talents will dress the space that will also be enlivened by meetings and events. Casa Lago in via S. Tomaso 6 will celebrate the genius of which Leonardo Da Vinci is a great icon. Every day a rich programme of meetings, workshops and moments of conviviality. Via Brera, 30 | Via S. Tomaso, 6, Milan; 17th-22nd April; www.lago.it Eataly Milano Smeraldo and Liveinslums Onlus present MI–ORTO An Urban Agriculture project in Piazza XXV Aprile for Design Week 2018 MI-ORTO is an out-of-site urban agriculture project promoted and designed by Eataly Milano Smeraldo, that originated from the collaboration between Liveinslums Onlus and a series of groups/associations active in the field of urban agriculture and eco and social design sponsored by Comune di Milano Municipio 1. The project aims to put agriculture in contact with the city: to create an open place with an installation of itinerant gardens with incorporated seats that will transform the square making it playful and experiential. Besides, the 4 flowerbeds located at the side of the door will be redeveloped. Eataly Smeraldo, Piazza XXV Aprile, 10, Milan; 17th-22nd April; www.eataly.it Pierattelli Architetture presents: Hidden Garden, the secret garden bringing the infinite to piazza Gae Aulenti The concept at the basis of Hidden Garden is the design of a space capable of raising emotions giving life to an interactive reality producing a reciprocal series of actions. In the square, the garden, surrounded by a system of mirrors with different orientations to enlarge the space and make it unlimited, becomes the place where to shelter yourselves from the urban chaos. Piazza Gae Aulenti, 10, Milan; 17th-22nd April

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Design Districts / Ventura Project 2018 Ventura Centrale 17th-21st, 10am-8pm April, 22nd 10am-6pm Via Ferrante Aporti 9 16th April, 3pm-7pm @VenturaProjects @VenturaProjects #VenturaCentrale ventura@organisationindesign.com

Ventura Future 17th-21st, 10am-8pm April, 22nd 10am-6pm See addresses for the three key locations on next page 16th April, 3pm-7pm @VenturaProjects @VenturaProjects #VenturaFuture ventura@organisationindesign.com

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Design Districts / Ventura Centrale 2018 Press Release Click here if this email has not displayed properly.

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Enthralling public art, Japanese shadow play and an American twist MILAN – It is our pleasure to announce the selected exhibitors for Ventura Centrale (17-22 April 2018): Stephan Hürlemann with horgenglarus, Surface in collaboration with David Rockwell and 2x4, Baars & Bloemhoff, Editamateria with Antonio Aricò, Nitto, AGC Asahi Glass, a project by Fabrica with Pierre Frey, Denis Guidone and Tomoko Fuse, Franco Mazzucchelli, and EILEEN FISHER presents DesignWork, curated by Lidewij Edelkoort. We can also update you on what goes down at Surface + Rockwell Group + 2x4’s ‘The Diner’… Get your calendars out, register for our events and get ready for some design action! REGISTRATION VENTURA CENTRALE AND VENTURA FUTURE Ventura Centrale and Ventura Future are freely accessible events during the Milan Design Week. However, we do ask visitors to register online and acquire online tickets that will be scanned at the entrances - that way, we can ensure safe entrance for everyone. You can immediately save the PDF on your phone and use it to access our locations!

'Soundscape' by AGC Asahi Glass (Rendering Courtesy of Mandai Architects)

SALVAMI | ANDATA-RITORNO by Franco Mazzucchelli Just outside Ventura Centrale, on the Milanese cobblestones, the art installation SALVAMI | ANDATA-RITORNO (Save me | Round-trip) by the Italian contemporary artist Franco Mazzucchelli arises. It is an ‘inflatable’ installation that caries the master’s signature, an enormous structure made in PVC and concrete that spreads itself for hundreds meters spiralling through the Ventura Centrale area. The installation addresses the concept of impermanence, of leaving an artwork in the public sphere without a prescribed outcome - a reoccurring theme in the work of Mazzucchelli. It becomes a symbol of taking care of each other in a society that experiences increasing intolerance and marginalization. The installation at Ventura Centrale is organised alongside a large Mazzucchelli retrospective at the Museo del Novecento at the Piazza Duomo, exemplifying Ventura Project’s close collaborations with local Milanese partners. The project is curated by Sabino Maria Frassà. To be presented at Ventura Projects, CRAMUM, FAS (Gruppo Ferrante Aporti Sammartini), Fondazione Cure Onlus, with the support of Milano Municipality | Municipio 2 and on the occasion of Mazzucchelli’s solo exhibition ‘Non ti abbandonero’ mai’ at Museo del Novecento under the patronage of Milan Municipality.

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Design Districts / Ventura Centrale 2018 'Soundscape' by AGC Asahi Glass (Rendering Courtesy of Mandai Architects)

Press Release

The project is curated by Sabino Maria Frassà. To be presented at Ventura Projects, CRAMUM, FAS (Gruppo Ferrante Aporti Sammartini), Fondazione Cure Onlus, with the support of Milano Municipality | Municipio 2 and on the occasion of Mazzucchelli’s solo exhibition ‘Non ti abbandonero’ mai’ at Museo del Novecento under the patronage of Milan Municipality.

Franco Mazzucchelli testing at via Ferrante Aporti, Ventura Centrale, in 2018 (photo ©Carnisch)

PAPER and LIGHT by Denis Guidone and Tomoko Fuse When you walk into the newly added Ventura Centrale vault, it is like you entered a Japanese garden, a Karesansui, in all its delicacy and elegance. You have arrived in the intimate installation by the Italian designer Denis Guidone, showing the newest step in his impressive career. After years of developing his pleated lamp in fabric, Guidone met the origami artist Tomoko Fuse, by many considered as a renowned master in the discipline, and the light consultant Masahiko Aso. Together with project assistant Yusuke Taguchi they created a new series of lamps and objects out of washi paper. “It is very inspiring to use old traditional techniques for contemporary applications,” Guidone explains about the complex folded lamps that will create a beautiful shadow play in the Ventura Centrale’s vault between the roughness of the space and the lightness of the origami.

Sketch Karesansui by Denis Guidone

At the Diner To celebrate its 25th anniversary, Surface is teaming up with celebrated architect David Rockwell to explore American design now by recasting a U.S. icon. Aptly called The Diner, the experience will take place at Ventura Centrale during the Salone del Mobile design and furniture fair and will offer a coast-to-coast journey through the United States. Four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner—will riff on aesthetic ideas from around the country with a modern twist. Rockwell’s vision will be enhanced by emerging and established U.S.-based designers, including the distinguished design consultancy 2×4, which is creating a comprehensive visual identity for the project. During the day, The Diner will offer a contemporary take on quintessentially American food and drink, and feature a @CamronPR conversation series and other programming; at night, the space will transform into a nightclub featuring performances and parties. Located at Ventura Centrale, The Diner will be a major attraction in Milan: a place where strangers become a community.

Design Districts / Ventura Centrale 2018 Press Release Sketch Karesansui by Denis Guidone

At the Diner To celebrate its 25th anniversary, Surface is teaming up with celebrated architect David Rockwell to explore American design now by recasting a U.S. icon. Aptly called The Diner, the experience will take place at Ventura Centrale during the Salone del Mobile design and furniture fair and will offer a coast-to-coast journey through the United States. Four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner—will riff on aesthetic ideas from around the country with a modern twist. Rockwell’s vision will be enhanced by emerging and established U.S.-based designers, including the distinguished design consultancy 2×4, which is creating a comprehensive visual identity for the project. During the day, The Diner will offer a contemporary take on quintessentially American food and drink, and feature a conversation series and other programming; at night, the space will transform into a nightclub featuring performances and parties. Located at Ventura Centrale, The Diner will be a major attraction in Milan: a place where strangers become a community.

'The Diner' (booth rendering courtesy of Rockwell Group)

Practical information Ventura Centrale, 17-22 April 2018 Via Ferrante Aporti 9 Milano, Italy General opening hours: 10am-8pm from 17-21 April 10am-6pm Sunday 22 April Ventura Centrale is part of Ventura Projects, produced by Organisation in Design, also responsible for Ventura Future.

Press tours On Tuesday April 17th at noon and on Wednesday 18th at 10.30am we'll be holding guided press tours featuring all Ventura locations, starting at the Ventura Centrale location and including three Ventura Future locations. If you'd like to join us for the tours, send an email to ventura@organisationindesign.com and specify the subject line: 'press tours.'

About Centrale District Centrale District is a Zone 2 Committee in Milan, born in July 2017 on the grounds of some of the largest and most prestigious hotels in the area between Piazza Repubblica, Stazione Centrale and the adjacent streets. The founding members are: LaGare Hotel Milano Centrale MGallery by Sofitel, the Hernandez Art Gallery, Best Western Hotel Madison and the Sheraton Four Points, A movement that is therefore born to cope with the problems of the neighborhood, motivated by the drive to progress and improvement of that part of Milan that is in effect the business card of the city: the Central Station. Today are the most famous names of Milanese hospitality, art galleries, shops, but the goal is to aggregate all the major players in the area, the last @CamronPR of which Ventura Projects with which was elected a partnership in view of the 2018 Fuorisalone.

Design Districts / Ventura Future 2018 Press Release Click here if this email has not displayed properly.

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Ventura Future Presents: The Design School As... MILAN – Ventura Projects has boosted the appearance of design academies at renowned design events for nearly a decade. Previously, one could only encounter some scattered school exhibitions, until Ventura Projects started organising large-scale overview presentations of international academies. For eight years Ventura Lambrate was the platform where visitors could see what was going on inside of the design school walls. This tradition is carried on with nearly twenty academies showing their best work at Ventura Future (17-22 April, 2018). Design students are the future. They are stimulated to see the design discipline from new angles, they influence the way we think and they make us critical about our lifestyle choices. In this rapidly changing world, it has become essential that academies develop methods to ensure students leave school with the necessary skills and resilience to confront our time. We sat down with some of the professors and education makers of the participating academies to cross-examine them on the status quo of design education and to hear about their Ventura Future exhibitions. The design school as… The Design School as… Moral Compass Kieren Jones, course coordinator and senior tutor at Central Saint Martin’s MA Material Futures, has seen the change in challenges that design students encounter upfront. “Over the last ten years there has been an anxiety, and perhaps even a guilt within the design discipline. Facing such huge problems globally, how can we really justify the act of making?” The Material Futures MA programme therefore does not have a conventional fixed curriculum anymore. Together with experts it defines each year what problems to tackle. The traditional educational structures have been knocked down to create a space where “students can define their own personal research projects and identify their own design approach and methodology.”

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Design Districts / Ventura Future 2018 Press Release

Picture of Central Saint Martins (photo credits: John Sturrock)

Our planet is poised at the brink of a severe environmental crisis.The fact that our planet is poised at the brink of a severe environmental crisis is one of the key topics in The Royal Danish Academy Of Fine Arts Schools Of Architecture, Design And Conservation’s (KADK) education. The Danish school decided to devote three academic years to the 17 United Nations’ Sustainability Goals - goals that deal with different subjects like health and wellbeing, circular economy, gender equality and sustainable construction. This strategic decision comes from the perceived obligation to take the discussion out of the political realm and make it the academy’s responsibility to take part in this development. “It is important to show how our education can contribute with specific solutions for the making of a sustainable society”, says Lene Dammand Lund - rector of KADK. After almost two years of working within this framework, students have showed they embrace this new layer of meaning as a positive obstacle in their practice and will show the results at Ventura Future.

KADK gradshow

Burg Giebichenstein University of Art and Design shows the amazing possibilities of microbes and biotech during this year’s edition. But the school is, along with the great potential, also addressing the necessary ethical 38

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Design Districts / Ventura Future 2018 Press Release questions. “Huge progress is happening in the biotech industry without much notice of the general public - or at least with very unbalanced notice. But where does this progress lead to? And more importantly where do we want it to lead to?” Prof. Mareike Gast of Industrial Design explains: “I see design as a discipline that has the capability and maybe also the duty to ask‚ ‘what if‘ questions, to create artefacts of (wishful) futures in order to explore where the potential and where the danger lies.”

'An Algae Symbiosis' by Luis Undritz of Burg Giebichenstein University of Art and Design (photo credits: Luis Undritz)

The Design School as… Connector Along with the critical reflection, we see that academies are more and more sharing; between disciplines, among schools and across borders. Academies are the perfect breeding grounds for students to, without constraints, meld together ideas and visions. “Within Material Futures we have seen the blurring of boundaries, a deep engagement with the outside world, be it with scientists, engineers and experts. We fundamentally believe that the future of design is collaborative, multi-disciplinary, fuzzy and no longer possible to pin down as succinctly as we have been able to in the past,” says Kieren Jones about the breaking down of walls between different disciplines. For their project about the future of biotechnology Burg Giebichenstein University of Art and Design worked closely together with biochemists, biologists, experts in algal biotechnology and other professionals in order to build a project as manifold as possible. The field of biology has become more significant and young designers can learn from the school’s initiated collaborations. At Ventura Future students will show explorative experiments with bio-mineralization and new applications and scenarios of working with algae – all results from these joint efforts.

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Design Districts / Ventura Future 2018 Press Release

MA Material features 2017 (l) (photo by Claudio Grassi) and Melanie Glöckler's 'Marine Cotton' for Burg Giebichenstein (r) (photo by Melanie Glöckler)

But exchange of information and creativity exceeds the multidisciplinary approach. Kyoto Design Lab, Kyoto Institute of Technologies and the Design Incubation Centre in collaboration with the National University of Singapore presents a project of cultural exchange and collaboration under the theme of ‘Exchanged Forms’. Born out of the problem of actually visiting each other, Prof. Eizo Okada of the Kyoto Institute of Technology came up with the idea of letting the students from the different schools exchange over long-distance. “I asked the students to communicate with each other only by images and short explanations, and then to interpret them freely and produce works. I thought that a good misunderstanding would produce good work.”

d.lab Bic and Boc lamps designed by d.lab (photo credits: d.lab)

The Design School as… Innovator Defining the next step is still inherent to the design practice. The industry is presenting us with production that cuts out human involvement. It seems more and more important to cherish student creativity. For the students of the programme Jewellery & Everyday Objects at Pforzheim University innovation is triggered by being curious,

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Design Districts / Ventura Future 2018 Press Release think abstractly and be empathetic. “Being able to – and wanting to – go beyond initial realizations fuels independent thinking”, Prof. Christine Lüdeke reflects: “This happens for example by applying a specific technique to a material it wasn't developed for, like design student Franziska Vogt did with 'Pushing Daisies' by mixing the materials plastic, sand and glass and their respective forming techniques, exploring new aesthetic languages.” Innovation also rises from the learning to think beyond one’s context, Vogt insistis: “A valuable experience in this regard is having the students to trade their projects for a short time. They learn to relinquish their own framework and stretch their minds to enter other parameters and thought processes.”

Human Machine Experiment 2018 by Jutta Roth (photo by Franziska Vogt)

Innovation has long been at the core of the University of Iowa, whose mission was first formulated in the 1920s. For decades the university has strived to bring together artists and scholars to experiment and let its students play outside of the sandbox. Their pioneering 3D Design Programme fits right in with this mission, offering leading-edge courses in Computer Modelling, Virtual Reality and Computer Numerical Control, laser-cutting, thermoforming and Rapid Prototyping. They will be the first fully specialised educational 3D design programme that will present at a Ventura event, showing how the technical skills and digital tools they master can be incorporated in ‘traditional’ environments. Taking the 3D design out of the industrial sphere and into the living domain. The Design School at ... Ventura Future Much has changed in design education over the last decade, but what remains is the thrill of bringing together design schools from all corners of the world. Whether they operate as connector, moral compass or innovator, the participating schools will surely bring eye-opening student work to Ventura Future. We are excited to list all of Ventura Future’s design academies: AKADEMIE FÜR GESTALTUNG UND DESIGN (DE) ANAHUAC UNIVERSITY SCHOOL OF DESIGN (MX) BURG GIEBICHENSTEIN UNIVERSITY OF ART AND DESIGN HALLE (DE) CENTRAL SAINT MARTINS (GB) DESIGN SCHOOL KOLDING (DK) ECOLE SUPÉRIEURE D’ART ET DE DESIGN DE REIMS (ESAD) (FR) EINA SCHOOL OF DESIGN AND ART BARCELONA (ES) KONING WILLEM I COLLEGE (NL) KYOTO INSTITUTE OF TECHNOLOGY (JP) MAASTRICHT ACADEMY OF FINE ARTS AND DESIGN (MAFAD) (NL) ROYAL ACADEMY OF ART (KABK) (NL) ROYAL DANISH ACADEMY OF FINE ARTS (KADK) (DK) PFORZHEIM UNIVERSITY (DE) TOMAS BATA UNIVERSITY IN ZLIN (CZ) UNIVERSIDAD CEU CARDENAL HERRERA (ES) UNIVERSITAT POLITECNICA DE VALENCIA (UPV) (ES) UNIVERSITY OF IOWA SCHOOL OF ART (US) WEISSENSEE SCHOOL OF ART AND DESIGN BERLIN (DE)

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Design Districts / Ventura Future 2018 Press Release

Milan Design week 2018

Press tours On Tuesday April 17th at noon and on Wednesday 18th at 10.30am we'll be holding guided press tours in all Ventura Future locations as well as Ventura Centrale. If you'd like to join us for the tours, send an email to ventura@organisationindesign.com and specify the subject line: 'press tours.' More details will follow.

About Ventura projects Ventura Projects are founded, curated and produced by Organisation in Design, with over 15 years of experience of event planning, consultancy, production and PR in the creative industry. The events take place in major design hotspots like Milan, New York and Dubai with a special focus on contemporary design â&#x20AC;&#x201C; both by new generation designers as well as by established brands and labels. They are the perfect place to get inspired and take measure of the ever rapidly changing world of design. and provide the opportunity to view projects and designs as they present themselves to a broad international and motivated audience. In line with previous projects, Ventura Future and Ventura Centrale 2018 will pave the way for creativity and experimentation and set the bar for the most celebrated and promising designers of our time. About FuturDome FuturDome is a housing museum aiming at nurturing emerging international talents and providing a home for pioneer creative thinkers. A territory, where contemporary arts and disciplines become an integral part of daily life, with the aim to engage unpublished projects in direct contact with a historical atmosphere. Once, this Liberty Palace was the meeting place of world renowned artists who were part of the Futurist Movement. During the Forties, the last Futurist artists met, worked and debated in the building, setting the basis for ground-breaking aesthetic currents. Now FuturDome, curated by Isisuf - International Institute on Futurism Studies, under the Artistic Direction of Atto Belloli Ardessi, is an independent museum where nextgeneration residential spaces host cultural events, organized into the building common areas, or directly in the private apartments. The fluidity of FuturDome spaces allows creatives to install micro-worlds of highly aesthetic and sensorial impact within the domestic scenarios.

MAIN MEDIA PARTNER:

MEDIA PARTNERS: 42

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Design Districts / La Triennale di Milano 2018 La Triennale di Milano 17th-22nd April, 10.30am-8.30pm (Closed Mon) Palazzo della Triennale, Viale Alemagna,6 - 20121 No Press Preview @latriennale At the Triennale the best of Italian and international design and a special temporary store. Unsubscribe @LaTriennale

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SPECIAL

TRIENNALE DESIGN WEEK 17 - 22 APRIL 2018

La Triennale takes part in Milano Design Week presenting 19 exhibitions from China, Japan, Korea, Polonia, as well as from Italy. Daily meetings, activities, music and a temporary store. On the occasion of the 57th edition of the Salone del Mobile Milano you are invited at Triennale to discover the new trends in international design. New this year: a special pop-up store, a unique opportunity to celebrate Design Week, making design accessible to everyone.

@CamronPR PREVIEW

Design Districts / La Triennale di Milano 2018 Newsletter

FROM 12 APRIL

FROM 13 APRIL

ABET LAMINATI ATELIER MENDINI. LE ARCHITETTURE

DONâ&#x20AC;&#x2122;T NEED A TITLE MINI, INSPIRED BY ORIGINS

26 wooden models, 13 drawings, photographs and videos tell the long design path of the Mendini brothers and of their Atelier.

An experiential journey through the past, present and future of MINI.

PARTY

17 APRIL 8 PM - MIDNIGHT

22 APRIL 5 PM - 10 PM

OPENING EVENT MAR MEDITERRANEO: MUSIC AND SOUNDSCAPES

CLOSING EVENT LE CANNIBALE DJ-SETS

Performed by Paquita Gordon and Filippo Brancadoro on Tropic Disco Sound System with special percussive participation by Nino Errera.

Bottin (Italians do it Better) Franz Scala (Slow Motion) Uabos (Bordello A Parigi)

DESIGN WEEK EXHIBITIONS 44

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17 APRIL 8 PM - MIDNIGHT

22 APRIL 5 PM - 10 PM

OPENING EVENT MAR MEDITERRANEO: MUSIC AND SOUNDSCAPES

CLOSING EVENT LE CANNIBALE DJ-SETS

Design Districts / La Triennale di Milano 2018 Bottin (Italians do it Better) Franz Scala (Slow Motion) Uabos (Bordello A Parigi)

Newsletter

Performed by Paquita Gordon and Filippo Brancadoro on Tropic Disco Sound System with special percussive participation by Nino Errera.

DESIGN WEEK EXHIBITIONS

ADAM MICKIEWICZ INSTITUTE

WONDER BEYOND IMAGINATION THE KALEIDOSCOPIC POSSIBILITIES OF 3M™ DI-NOC™ ARCHITECTURAL FINISHES TO TRANSFORM SPACES AND OBJECTS

BACK TO FRONT. POLISH EXHIBITIONS ON SHOW A reflection on the role of exhibition design in communicating ideas, telling stories, and creating illusions.

A reflection on sciences applied to creativity and on the importance of curiosity in the development of great ideas.

AZIMUT YACHTS

CREATIVE ACADEMY

LA DOLCE VITA 3.0 YACHTING IN MILAN

ARK&CRAFT CREATIVE ACADEMY | CONTEMPORARY DESIGN ON CERAMIC

Made in Italy as an expression of sophisticated design, innovation, technological research and precious details.

A contemporary Noah’s Ark that treasures a host of animals, real and imaginary.

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Design Districts / La Triennale di Milano 2018 Newsletter

FIRMAMENTO MILANO

FORYOU DESIGN

FIRMAMENTO MILANO

FLORAL WINDOW: THE SPARKS OF LITERARY MIND CONG MA & HUNDREDICRAFTS AT TRIENNALE DESIGN WEEK

A lighting collection made with the creative and design contribution of many Milanese architecture firms recognized as centers of excellence in the world.

The key element of their work is the floral window, representing the context of Chinese tradition and the literary spirit behind this technique.

GRAND SEIKO

ILLYCAFFÃ&#x2C6;

THE FLOW OF TIME

COFFEE DRAWINGS

An installation dedicated to the Spring Drive movement, the unique and innovative mechanism characterized by its high precision.

A live performance by artist Max Petrone, who will create an artwork in multiple sessions inspired by coffee.

KOREA CRAFT & DESIGN FOUNDATION@CamronPR LIGHSTON & PIECES OF VENICE

Design Districts / La Triennale di Milano 2018 Newsletter

CONSTANCY AND CHANGE IN KOREAN CRAFT 2018

LIGHSTON & PIECES OF VENICE

Contemporary Korean furniture.

The Triennale Caffè is fitted out with the brandnew T-Tables by Giulio Iacchetti. The Caffè will also show Pieces of Venice, a contemporary design project.

MARTINELLI LUCE

PANERAI

ELIO MARTINELLI AND MARTINELLI LUCE

LIGHT IN THE DARKNESS A journey through the depths of the sea searching for the light.

An exhibition on the occasion of the 50th anniversary of the Cobra lamp by Elio Martinelli.

POLTRONOVA

RIVA 1920

POLTRONOVA SUPERONDA SPECIAL LIMITED EDITION BY ARCHIZOOM

LOVE IS IN THE WOOD

Poltronova pays tribute to Superonda, icon of Radical Design.

The Riva 1920 cedar wood Collection comes from the company’s love for Nature. It is a tribute to the extraordinary natural material that wood is.

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Design Districts / La Triennale di Milano 2018 Newsletter

SANLORENZO

STRATO

THE SEA IN MILAN – YACHTVILLE

[R]EVOLUTION

Loosely based on the scene design in Dogville by Lars von Trier, the installation displays the interior design by Piero Lissoni for Sanlorenzo SX88 yacht.

Skyline B draws inspiration from the skylight of Berlin. Made in marble and titanium, handfinished with the highest Italian precision, a declaration of love to Berlin.

WORLD DESIGN WEEKS ASIA

WORLD DESIGN WEEKS ASIA IN MILAN / THE CITIES OF THE YEAR – BEIJING & TOKYO Beijing and Tokyo present the thematic exhibition World Design Weeks Asia In Milan.

TEMPORARY STORE LA GRANDE OCCASIONE. BARGAIN DESIGN – 80% OFF

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A special pop-up store, where it will be possible to purchase a selection of objects at bargain prices from the De Gustibus collection by Design Memorabilia, in addition to books, catalogues, and merchandising.

Design Districts / La Triennale di Milano 2018 Newsletter

Up to 80% off the prices of the works of great masters and designers, ranging from Gae Aulenti to Cini Boeri, to Gianfranco Frattini and Ettore Sottsass, Richard Sappet and Joe Colombo, Aldo Cibic and Michele de Lucchi, Alessandro Mendini, Paola Navone and Federica Marangoni.

SPECIAL EVENT IMMATERIAL TREASURE HUNT

TXT Sense offers the chance to discover curiosities about La Triennale and the Palazzo dell’Arte through a special treasure hunt! The clues will appear through augmented reality technology and will guide the player along the way to the treasure. Using the application dedicated to the event “Immaterial Treasure Hunt”, it’s possible to take part in an innovative tour inside Palazzo dell’Arte.

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Design Districts/ Rossana Orlandi 2018 Rossana Orlandi 17th-22nd April, 10am-7pm Via Matteo Bandello 14/16 16th April, 9am-8pm @rossana_orlandi N/A #RossanaOrlandi web@rossanaorlandi.com

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Design Districts/ Rossana Orlandi 2018 Press Release

Galleria Rossana Orlandi was opened in 2002 in a former tie Factory in the Magenta neighborhood. The Gallery has been forecasting along the years new and upcoming designers, and establishing the premise as one of the most revered platform for avant-garde design.Started her activity focusing on the rising dutch design wave, with designers such Piet Hein Eek, Maarten Baas and Nacho Carbonell- the research has moved widely around the world.The space is articulated in an untraditional way, mixing together showroom, a retail store, offices and a courtyard for events and meeting, creating a unique atmosphere where everything agrees.

Here the News for 2018 Fuorisalone @ Galleria Rossana Orlandi: “Senso di Colpa” - a big work in progress project dedicated to recycled/recyclable plastic with exhibitions, talks and video projections. Pieces by Dirk Vander Kooij, Nucleo, Massimiliano Adami, Alessandro Mendini, Pentatonic, Alcarol, Duccio Maria Gambi, UET, Andreu Carulla, Ecopixel and many more... Guglielmo Poletti, the latest young talent, with his Equilibrium Collection will present a table, a chandelier and a chair. Piet Hein Eek will realize a wunderkammer. Damiano Spelta will show a “shoe armchair”. Hillsideout is working on a light and small american Pool Table made in collaboration with Hermelin Biliards. Li Edelkoort will curate an exhibition by Google with the dutch designer Kiki Van Eijk. Altreforme to celebrate 10 years anniversary will present a collection called “Raw & Rainbow” made with 10 different italian designers. Canadian designer Matthew McCormick presents the latest addition to his line: the Mila pendants. Nucleo will show a collection entitled “Boolean”. Boolean as new meaning...Boolean as manipulation’s result...Boolean as in computer-aided design are called operations of subtraction, intersection, and union... Se Collection will present a new collection by Ini Archibong. Anotherview will presents a triptyque installation filmed for 24h in the Domaine de Maguelonne in Camargue. Nika Zupanc will show a tower cabinet and a surfboard collection. Alvaro Catalan de Ocon will present a huge Pet Lamp chandelier made with indigenous australian artists and a new collection entitled “The Alhambra collection” with 3 different tables, 2 flower pots and 2 fruit bowls. Jacopo Foggini will come with a new metacrylate chandeliers. Tapis Rouge from Moscow will present a new collection of rugs by Angelina Askeri. DG Mosaic will exhibit a new collection in collaboration with Matteo Cibic. McCollin Bryan after their success with lens tables will present a collection of vases, a console, panels and colored coffee tables. One of Lebanon’s most highly-regarded designers, Nada Debs in collaboration with Jotun will present her new collection. Valerie_objects will launch cutlery by Muller Van Severen and the pepper and salt project with designs by Nendo, Maarten Baas, Muller Van Severen, Sigve Knutson + Thomas Ballouhey and Studio Wieki Somers. Ochre from UK will make a lighting installation with two new pieces. Please wait to be seated will present tables and chairs by Laura Bilde, Simon Nigaard, Isabel Ahm, Fay Toogood and Frag Woodall. Enrico Marone Cinzano is working on a new wooden desk. Mattia Biagi will come with a crazy marble armchair. Francisco Gomez Paz will present a very light chair...no more words... Germans Ermics after his success with “Ombre Chair” in 2017 will come with new screens and mirrors.

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Design Districts/ Rossana Orlandi 2018 Press Release

We will also have NOV Gallery from Switzerland, Passaggio from Japan, SAIC University from Chicago, Fassamaneria, Yamakawa Rattan from Japan, Moustache from France, Bocci, Christel Sadde, Duilio Forte, Alcarol, Andrea Santamarina, Angel Tausia, Enorme, Francesco Meda, Roberto Giacomucci, Jelle Mastenbroek, Kensaku Oshiro, Kiko Lopez, Joost, Loan Pottery, Major Darling, Marre Moerel, Martens & Visser, Matteo of Stuff, Mayice Studio, Studio deForm, Mieke Meier Studio, Milan Pekar, Joe Nagasaka, Moritz Waldemeyer, G+G, Benedetta Mori Ubaldini, Lucas Munoz, Neocraft, Ruben Van Megen, Stickbulb, Sander Wassink, Sunbeam, Tijs Gilde Design Studio, Unduo + Biancodichina, Simona Tagliaferri, Sabina Belfiore Lucovich, Benedetto Fasciana, Corradino Garofalo, Veronica Martinez, Alissa + Nienke, Ward Wijnant, Weplus, ExKite, Yamamoto Shigeki, Floris Wubben, Umzikim, Javier Sanchez Medina, Ryoji Iedokoro, Weltevree, Oscar Zieta, Nucleo, Emanuela Crotti, Marcantonio Raimondi Malerba, Sandra de Groot, Muller Van Severen, Calle Henzel, 4Spaces and many more...

New garden area connected to the ground floor on the right side of the Gallery with a big structure inside designed by Jacopo Foggini with a VIP Coffee Bar by Illy, a Conference Room and an Exhibition Area New Restaurant Opening “Aimo e Nadia Bistro" with 2 Michelin Stars Chefs Fabio Pisani and Alessandro Negrini. Interior Design in collaboration with Etro Home. Lightings by Mayice Studio, Jacopo Foggini, Stickbulb and Flos. Pieces by Hillsideout, Vudafieri Saverino Studio, Heewon Kim, McCollin Bryan, Emanuela Crotti, Germans Ermix, Piet Hein Eek, Nika Zupanc, Sè Collection and Kiki Van Eijk.

Out of my Gallery I will curate three different exhibitions in Milan: Hotel Me Milan Il Duca – During design week unique pieces from the most important designers of the Gallery will be on display in the public areas of the luxury 5 stars hotel in the heart of Milan. Hotel Me Milan Il Duca - Piazza della Repubblica, 13, 20124 Milano MI Rossana Orlandi walks to ASAP – Rossana Orlandi Gallery will show some prestigious pieces of his collection in the charming halls of the UGG fashion brand in the 14th century building of the ASAP showroom. ASAP Showroom - Via Pantano, 17, 20122 Milano MI Jimmy Choo – In celebration of Salone del Mobile 2018, Jimmy Choo have partnered with the renowned Rossana Orlandi Gallery to exhibit two eye catching unique design pieces signed by Damiano Spelta and Alexander Lotersztain. Jimmy Choo Boutique - Via Sant'Andrea, 1A, 20121 Milano (MI).

OPENING/CLOSING HOURS

Monday April 16 - 9 am to 8 pm PRIVATE VIEW (FOR VIP and PRESS) Tuesday April 17 - 9 am to 11 am PRIVATE VIEW - 11 am to 8 pm PUBLIC Wednesday April 18 - 9 am to 11 am PRIVATE VIEW - 11 am to 7 pm PUBLIC Thursday April 19 - 9 am to 8 pm PUBLIC Friday April 20 - 9 am to 8 pm PUBLIC Saturday April 21 - 9 am to 8 pm PUBLIC Sunday April 22 - 9 am to 8 pm PUBLIC

SPONSOR & PARTNERS

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Design Districts / Superdesign Show 2018 Superdesign Show 17-21st, 10am-9pm, 22nd, 10am-6pm Superstudio Più – Via Tortona 27 16th, 10am-8pm @superstudiogroup @SuperstudioG #superstudio designweek@superstudiopiu.com

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Design Districts / Superdesign Show 2018 Press Release

Superstudio Più – Via Tortona 27 – Milan Press Preview 16 April 2018, 10am - 8pm (press only) 17-21 April 2018, 10am - 9pm 22 April 2018, 10am - 6pm Although Superdesign Show’s mission towards quality, excellence, research and the “less fair, more museum” original concept remains undiminished, the common theme that characterise every edition renovates: this year ONLY THE BEST, manifesto proposed by Gisella Borioli. The selection focuses and highlights big names, innovative projects, life-style trends, technological solutions that improve the environment and everyday life, countries always at the top in the highquality design such as Japan, and the emerging centres of new design, like a surprising Egypt. “I can really feel the twenty years of Superstudio Più getting closer, and the creation, in 2000, with the new born Fuorisalone, a new way to communicate design and “to do fair”, a concept that renovates and integrates the traditional, and yet important trade fair. Looking towards the future without repudiating the past, I try every year to totally renew the Design event, aligning on the latest trends, on intuitions and on the most significant proposals. The turning point of 2018 is called “Only The Best”, and this is the reason why I wanted, at my side again, Giulio Cappellini as art director and protagonist. These are the four compass points, the most anticipated and extended projects that will lighten up Superstudio: the super solo exhibition by Nendo, the maybe most successful design studio, the high-tech and sustainability international brand Dassault Systèmes with a project by Kengo Kuma, the Smart City exhibition extended until half May, as well at Superstudio Più, and Superloft the house that everyone fancies living in, with Italian top design brands”, says Gisella Borioli. SUPERLOFT The Superloft imagined by Cappellini is an imaginary yet real home, cool and eclectic, cultured and elegant, with the participation of the most interesting protagonists of the Made in Italy design and the masters craftsmen who can create beautiful and precious things. A house that combines side-byside iconic pieces by the most important furniture brands, in a synergy between contemporaneity and vision. Every space of a hypothetical home where a family could actually live will be explored. From the living to the wellness room, from the kitchen to the bedrooms, from verandas to service spaces. A proper superloft, whose idea is to create an International home: that could be placed in Paris as well as in New York in Berlin or Shanghai. "Now, more than ever, people want to live in a home that reflects their tradition, culture, identity. I tried to create a wide-ranging space that is not just a status to exhibit but describes the pleasure of

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Design Districts / Superdesign Show 2018 Press Release

living in cosy spaces, surrounded by beautiful objects, now discreet and declared, that become essential presences in our existence" states Giulio Cappellini. The following will participate to Supeloft: Boffi, Cappellini, Designers Guild, Flaminia, Fontanot, Icone Luce, Linvisibile, Living Divani, Magis, Meisterwerke, Oikos, Orsoni, Pecchioli Firenze, Poliform, Poltrona Frau, Salvatori, Trend Group, Vetrerie di Empoli, Wave Murano Glass. And designers: Michael Anastassiades, Ron Arad, Ronan e Erwan Bouroullec, Achille e Pier Giacomo Castiglioni, Tom Dixon, Rodolfo Dordoni, Silvia Fanticelli, Renzo Frau, Ron Gilad, Konstantin Grcic, Jaime Hayón, Piero Lissoni, Shi-Chieh Lu, Alessandro Mendini, Jasper Morrison, Nendo, Neri & Hu, Elisa Ossino, Marco Pagnoncelli, Andrèe Putman, Philippe Starck, Leonardo Talarico, Marcel Wanders, Norbert Wangen. Superloft will be running also in the evening, after the closing hours, with private dinners invitations in this top-design house. A different view to share emotions of design with friends and business relations. THE GREAT EXHIBITION BY NENDO “Nendo: forms of movement” is the extraordinary, spectacular, sensorial exhibition, proposed by the award-winning and very anticipated Japanese studio Nendo, an undisputable icon of contemporary design, who this year will bring the viewer towards a mysterious labyrinth: in an over 800 sq.mt. space 10 concepts based on the idea of movement, is born from an object’s function, material or way of production. The exhibition will show not only the final products, but also samples and drafts, in a fascinating journey in the heart of design creation. MORE JAPAN Japan loves Superstudio. In fact, in addition to Nendo, an entire enclave of successful companies, start-ups and hubs of promotion of Made in Japan design arrives in Central Point, for an itinerary through space and time, contrasts between the most inventive technology and millennial traditions. Kawai, in collaboration with the light artist Takahiro Matsuo, exhibits the poetic installation “Crystal Rain” where a piano with a transparent end, created to celebrate the company’s ninety years, floats on a water glass generating a light waterfall to every note. Yokohama Makers Village, a network of companies highly specialised in the production of metal located in the Yokohama area, is back with Reflection/Shadow to explore the material’s characteristics in a game of reflections and shadows. Japan Design Week, Japanese design festival supported by the Design Association npo transfers to Milan. On the spotlight are the winners of the competition held in Hirosaki City under the “apple” theme, that became a lamp, then a table, chair, sandals, kimono. And a series of films that recount the Design Week in various cities of Japan. Budbrand, the company dedicated to support the future generation of Japanese designers, is back at Superstudio Più with a project inspired by the “Celebrations” theme, with gift-objects to give joy to whoever receives them. To complete the Japanese enclave is Yoy, extremely young and award-winning design studio from Tokyo, that exhibits three new accessories, two lamps and one wall clock, and introduces for the first time ever the updated and renovated edition of an innovative speaker that combines sound and visual elements. The itinerary ends with a tribute to one of the most important Japanese designers of the 20th century, “Homage to Kuramata”, a poetic installation curated by Antonio Facco, admirer of Shiro Kuramata’s work (1934 – 1991): in a bed of roses we find the curvilinear forms of the well-known chest of drawers, the transparent materials, the acrylic and the steel net that dematerialize the object and challenge gravity. ENVIRONMENT AND TECHNOLOGY With the “Design in the Age of the Experience” exhibition, Dassault Systèmes will reveal an iconic installation that encapsulates “Design For Life” concept and reacts to the increasing problem of air pollution. In a bid to tackle this environmental and social issue, Dassault Systèmes has given Kengo

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Design Districts / Superdesign Show 2018 Press Release

Kuma and Associates a challenge to create a solution-based design that maximizes the use of existing pollution and neutralizing solutions. INNOVATION OF MATERIALS AND TEXTURES Superdesign Show is research and innovation also on contemporary materials, sustainability and new technologies with two projects, Materials Village and Smart City, by Material ConneXion Italia, that are back, expanded and renovated for the edition 2018. Materials Village, a successful and by now consolidated format, for the fourth year in a row at Superstudio Più, hosts over 20 companies connected to the world of materials and Avant-guard production processes. Materials Village proposes every year a strong-impact set up and this year doubles presenting two great installations dedicated to the theme of sustainability and material in the Art Garden. A specular tower by Studio Marco Piva shows materials at the base of an architectural project, whereas another installation of excellence on the theme of circular economy is curated by the famous designer Yona Friedman for CONAI and Consorzi di Filiera for packaging recycle. Among many new entries, a name of excellence stands out such as PUMA with the MIT Design Lab of Boston, that together will present a research project on a performant fabric that reacts depending on the percentage of atmospheric pollution. On materials’ theme, the itinerary continues through the Polyrey exhibition, a French company specialised for over 60 years in the production of top quality ornamental laminates. Focused on trends and in constant renovation, Polyrey launches the new collection (317 decors of which 93 unreleased and 8 new surface finishings) intended for interior design, emblems its ability to blend technical performances and daring aesthetics aims. Ilva Wood Coatings, a brand of Gruppo IVM, presents “Wood coating stories”: in a spectacular set up by Ferruccio Laviani. The company, among the world leading manufacturers and Italy’s biggest one in wood varnishes presents innovative finishes giving wood brand new texture. On show the award-winning projects of the concept supported by Istituto Marangoni. A technical-emotional itinerary, for Caimi Brevetti, 65 years of history and hundreds of patented projects: an exhibiting space to present soundproofing panels in an unusual way. A sequence of scenic design with Snowsound and Snowsound Fiber Textile technology as protagonists allow to experiment and at the same time activate the sight, touch and hearing senses through a real experience that the visitor can do by going through a sound tunnel. Gore-Tex presents a technologic installation of great visual impact, with light as protagonist, that by means of a proper light show will highlight one of the key characteristics of the famous material, its versatility. “Transparent is the new color” a project by Madea Milano, where methacrylate is protagonist, enhanced through hand manufacturing techniques and unusual combinations among Italian manufacture refined materials such as marble and wood. Ecological design is the focus point of ecoBirdy’s research: the first furniture collection for kids made exclusively with recycles plastic and created with small coloured pieces of reused toys to create a new unique one. Back this year, Superdesign Show’s partner is Radici Contract, number one for personalised carpets upon requests, for a soft and elegant floor chosen by the most important fashion brands. For 2018 edition, Radici created in the common corridors a sophisticated carpet of two contrasting dark browns, burgundy and dusty turquoise. On Superstudio’s evocative Roof, location of the first Milanese urban vegetable garden and the “Terzo Paradiso” permanent installation by Michelangelo Pistoletto, “Fuoriformato” collection by Target Group presents the new decorative proposals especially created by artists, architects and designers on 3m high ceramic sheets. A MONTH-LONG SMART CITY Impossible talking about new materials without developing also the current issue of the Smart Cities. Under the direction of the architect Giulio Ceppi and supported by the Municipality of Milan, the

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Design Districts / Superdesign Show 2018 Press Release

second edition of the event-exhibition “Smart City: Materials, Technologies & People” by Materials ConneXion expands this year taking up 1000 sq.mt. The exhibition suggests a reflection on the theme of the intelligent city starting from its citizens introducing materials and technological solutions that can be applied to the most significant changes in the fields of Advanced Building and Infrastructures, Connected City, Smart Living - Smart People, Sustainable and Circular City, Integrated Mobility, Food Policies and Urban Agriculture. The exhibition will launch along with the Design Week and will stay on show for one month so as to be visited during the Milan Food Week in May, this thanks to Superstudio’s hospitality and partnership with Seeds&Chips, international hub on Food Innovation. URBAN TECHNOLOGY New Mobility is the main theme of the Stahl & Partners research that, within the “New Mobility meets Interior Design” project, the question begins “can a car fulfil further needs other than simple mobility?” and imagine a self- driving vehicle, a future “living space” to live when and where you want. To shape the space with reflections, images and sounds, this is the path proposed by Cristian Russo and Marco Pietro Ricci of dArk Studio Milano with “Prospettive_Perspectives”. The installation explores themes of “moving architecture” and “dialogue of the opposites” giving life to a project that takes to extreme limits the state of the art of LED Technology by MacroPiX, Italian manufacturer of sophisticated LED displays. The very Italian Iooota presents Jarvis in Milan, a smart response to a new living concept. All in only one mobile application that combines security, energy-saving and remote control, basically a virtual butler at your disposal, always. LIFESTYLE ICONS An ironic and amusing exhibition curated by the Danish designer Niklas Jacob, “IDEA – The Design Supermarket” as a tribute to large distribution chains: 18 designers from 6 different nations will exhibit flat-pack projects with a “Do it Youself” assembling, not however the usual objects… so here is the assembling spare tyre, the hiding-lovers wardrobe, the pedestal for the egocentric ones, the bookcase for only a favourite book, a dining table for those always on a diet, the cradle that seems a boat, a portable shelter for dogs, the table with interchangeable legs, and many more. S.Pellegrino brings unique design pieces to the top tables of the world, with a Design Special Edition “The Journey of Water”. Three international designers coordinated by Giulio Cappellini, redesign S.Pellegrino’s iconic label for three exclusive limited editions, reinterpreting it with their own personal vision and presenting three especially made emotional installations at Superdesign Show. The Swiss watch makers maison Rado and Istituto Marangoni Milano – The School of Design will present the very anticipated final project of “Rado Star Prize Italia 2018” an original pop-up store inspired by the “Natural Freedom” theme created by the students of Istituto Marangoni in the fields of Interior, Product, Visual, Fashion and Accessories Design. NEW BORDERS OF DESIGN Superstudio extends the horizons of contemporary living by exhibiting “Nile Selection” in MyOwnGallery, the best proposals of Egyptian furniture industry selected by Giulio Cappellini. A house swinging between tradition and innovation in a game of alternating woods and natural materials with fabrics and lacquering that explore the theme of colour. The following will exhibit: Amr Helmy Designs, La Roche, Meuble El Chark, Mohm, Nadim, Richie by Shoulah. The twine between art and traditional handcraft, on one hand, contemporary design and graphic, on the other, they characterize “Java Blues”, exhibition of furniture, art objects, fabrics and ceramics presented by Indonesian Contemporary Art & Design by Artura, that since 2009, organizes every year an art and design exhibition to explore the treasures of Indonesian heritage from a contemporary viewpoint. SOCIAL MEDIA & DESIGN

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Design Districts / Superdesign Show 2018 Press Release

The micro gallery at the entrance of Superstudio, the art.box transforms itself into a Millennial Pink Room, a tribute to “Millennial Pink”, the most used colour in sharing on social media. Creator of the total pink scenic design, DesignByGemini, brand created by the two designers and influencers Giulia and Elena Sella, that also present a new mirror with Swarovski Crystal, a pied de poule floor for Econtract, and the mugs for Bitossi with symbols inspired by social media language. This year, Superdesign Show is “Only the Best” in sound too. Thanks to the partnership of fuorisalone.it with Spotify, Superstudio has its own dedicated playlist as well, created this year by Rolling Stone who selected ten aces in their category, from the Beatles to Michael Jackson COLLECTIVE THEME EXHIBITIONS SELECTED OBJECTS are back at Superstudio Più, expanded and renovated, a successful section dedicated to small innovative companies and individual iconic objects in the running to stay in the design annals. Freely selected by Superstudio’s artistic board, every “prêt-à-vivre” design objects are on show in a large collective exhibition that highlights new aesthetics, research, innovation, a result of a team work, of a young designer, a new company, a consolidated brand. So here comes Barcelona Rugs, that recall the Spanish city; Daard, travelling suitcases and bags; Delirious Eyewear, collection of glasses made of unusual materials; Extroverso, furniture with graphic effects in collaboration with Japanese designers; Faina, furniture and accessories made of natural etno-chic materials; Hamad Sultan, modular shelving system, changeable with a simple gesture; High tech +, 3D printers for the creation of sophisticated design projects; LLAB Luigi Lovato Astonish Beauty, first collection of furniture inspired by art work by Serra, Arp and Brancusi; NJ Interiors, multicultural structures for design handles and knobs; Sapiens Design, vases and lamps that change function according to elements’ position; Size M Design Studio, transformable wardrobe for kids. And moreover, DISCOVERING, a unique opportunity of visibility and diffusion that Superstudio gives to young emerging talents from all over the world, selected for originality and research, who present one single product or a representative prototype of their creativity, important for trends of the contemporary living. On exhibition among Discovering: DiciannoveDieciDesign, Inthegarden, Rafael Kouto, Mati Brand, Modu Designers, Matteo Pala, Elena Rurua, Sergio Simon Luxury Design, Simoncini Studio, Studio-Oberhauser. ART MEETS DESIGN Visionary architects like artists, artists who deal with design always add value to Superdesign Show event. In the bathroom, by now deconsecrated as taboo space for intimate use to hide from sight, today rituals of wellness, beauty, pampering are celebrated. More than natural, the transformation of this place into a cosy room that accommodates bathroom fixtures and significant furniture, up to actual design “private” icons designed by masters of the project Nendo, G. Cappellini, J. Morrison, P. Navone, P. Norgouet, R. Palomba, F. Novembre, R. Dordoni, H. Heng Hsiao, A. Mendini. The exhibition, curated by Leonardo Talarico and Giovanni Cappellini, combines iconic products from Flaminia to the sculptural plasticity of art works by Flavio Lucchini. Moreover there are the 3m high white Totems by Flavio Lucchini, large sculptures as a tribute to fashion, created to be placed in public spaces, coordinated to suspended glass by Icone Luce. Forty artworks on light, Light on Frame, hybrid photography and digital painting and recount light installations hosted here at Superstudio in almost 20 years of design, elaborated by the artist, designer and art director Pier Paolo Pitacco. Further on, an extract of the “Lari” exhibition curated by Alessandro Guerriero for Alchimia’s fortieth anniversary: little statues by well-known designers evoke “Lari” with irony. Book shop with books and design objects by SKIRA, drinks on Roof, juice bar, meeting and conference room, press office, coordinated image, common areas, garden, restaurants and much more.

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Design Districts / Superdesign Show 2018 Press Release

SUPERDESIGN SHOW is a project by Gisella Borioli with artistic direction by Giulio Cappellini. EXHIBITORS AT SUPERSTUDIO PIU’ Amr Helmy Designs, Boffi, Caimi Brevetti, Cappellini, Dassault Systèmes, DesignByGemini, Designers Guild, ecoBirdy, Flaminia, Fontanot, Gobbetto, Gore-Tex, Icone Luce, IDEA, Ilva Wood Coatings, Indonesian Contemporary Art & Design by Artura, Iooota, Habits, Japan Design Week, Kawai, La Roche, Linvisibile, Living Divani, MacroPiX, Madea Milano, Magis, Material ConneXion Italia, Meisterwerke, Melogranoblu, Meuble El Chark, Mohm, Nadim, Nendo, Oikos, Orsoni, Pecchioli Firenze, Poliform, Poltrona Frau, Polyrey, Radici Contract, Rado, Richie by Shoulah, Salvatori, S.Pellegrino, Stahl & Partners, Target Group, Trend Group, Vetrerie di Empoli, Wave Murano Glass, Yokohama Makers Village, Yoy. SELECTED OBJECTS e DISCOVERING: Barcelona Rugs, budbrand, Daard, Delirious Eyewear, DiciannoveDieciDesign, Extroverso, Faina, Hi tech+, Inthegarden, Rafael Kouto, Llab Luigi Lovato Astonish Beauty, Mati Brand, Modu Designers, NJ Interiors, Matteo Pala, Rform, Elena Rurua, Sapiens Design, Sergio Simon Luxury Design, Simoncini Studio, Size M Design Studio, Studio-Oberhauser, Hamad Sultan. RESTAURANT & CAFE’: Dada Cafè; Superstudio Cafè, Bistrot on Roof. PARTNER: Allestimenti Benfenati, Gobbetto, Ordo, Radici Contract, Slide. MEDIA PARTNER: 90+10, Abitare, Architonic, Artribune, CasaFacile, Club Milano, CovetED, Design Street, Design42Day, DesignWanted, Domus, Exibart, Fashion, Fuorisalone.it, Icon Design, Interni, Interni Panorama Magazine, Io Arch, IQD, Living Corriere della Sera, Luxos, Matrix4Design, MFF, MFL, Modem, My Art Guides, Objekt International, Pambianco Design, Platform, Rolling Stone, Spotify, Urban, Woth Wonderful Things Magazine, WU.

www.superdesignshow.com CONTACTS: Communication Director Superstudio Group and Press Office Superdesign Show Chiara Ferella Falda | designweek@superstudiopiu.com Tel: +39 02 422501 | Fax: +39 02 475851 | Mob. +39 335 1080528 Press Office Superdesign Show Elena Pardini | designweek@superstudiopiu.com Tel: +39 02 422501 | Fax: +39 02 475851 | Mob. +39 348 3399463

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Design Districts / Tortona Design Week 2018 Tortona Design Week 17th-22nd April Largo Delle Culture No Press Preview @tortonadesignweek @_tortonadw #TDW press@ddlstudio.net

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Design Districts / Tortona Design Week 2018 Events

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Design Districts / Tortona Design Week 2018 Events

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Design Districts / Tortona Design Week 2018 Events

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Design Districts / Tortona Design Week 2018 Events

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Design Districts / Tortona Design Week 2018 Events

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Design Districts / Zona Santambrogio 2018 Zona Santambrogio 17th-22nd April Via San Vittore, 49 No Press Preview

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@zonasantambrogio @ZSantambrogio #zonasantambrogio press@zonasantambrogio.com

Press Release Zona Santambrogio, one of the youngest district of Milan Design Week presents the 6th edition of DOUTDESign, a collective exhibition by young designers (under 35) hosting a never developed project by Franco Albini called ‘La Poltrona Sospesa’. Zona Santambrogio also presents the second edition of INHABITS – Milano Design City within Piazza Castello and Parco Sempione in collaboration with publishing house DDN – Design Diffusion. DOUTDESign 2018 – HeadQuarter Via San Vittore 49, from 10:00 to 23:00 Participating Designers: Collettiva Illuminazioni (Virginia Alluzzi e Caterina Capelli | Vittorio Donà, Diego Thieme e Margherita Stanga | Federico Fontanella e Luca Giacolini | Valentina Dal Brun, Alessandro Fasano, Gianluca Sgobbi e Altea Troiano | Andrea Rigamonti, Giulia Ferrato, Giacomo Zambon e Marco Calzolari | Matteo Bertelli, Tommaso Firrao e Matteo Calamante | | Gianluca Pucci | Giorgia Rossi ) | Luca Toscano, Sara Monacchi, Andrea Pelino, OPENDOT e Fondazione TOG | Francesco Frulio, Stefan Lechner e Samuele Miatello | Piero Giura Longo | Fabien Roy | Alessandro Schino, Alessandro De Vecchi e Ilaria Castelli | Naomi Jansen | Giovanni Silvestri, Emanuele Matteucci e Michele Tunzi | Maox | 7Zona Lab | Attitude Supply | Cloudrobe Music performances and events every evening from 18:00 to 23:00 Duracell will be in via San Vittore 49 with the Recharge Station so that the visitors can try out the new Duracell Powerbank, powerful phone chargers EAT URBAN FoodTruck Festival – HeadQuarter Via San Vittore 49 - from 10:00 to 23:00 The secret garden of the former convent turns into a large en plein air restaurant in occasion of Milan Design Week hosting the best food trucks including chef Marco Loy amongst others. www.zonasantambrogio.com INHABITS – Milano Design City – Piazza del Cannone/Piazza Castello – from 10:00 to 24:00 Presented by DDN - Design Diffusion, this is the second edition of the exhibition which will take place in Piazza Castello and Piazza Sempione dedicated to the modern solutions of living in urban and domestic spaces. Inspired by the Universal Exhibitions and in particular to athe Triennale exhibitions of Milan from the beginning of the ‘900 where furniture brands and industrial designers were showcasing the best living solutions, INHABITS showcase the life of the future presenting innovative ideas to live the urban space with housing nits, materials, technology, domestic and immersive solutions together with architectural installations. www.inhabits.it 66

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Design Districts / Zona Santambrogio 2018 Press Release FONDAZIONE ALBINI - Via Bernardino Telesio 13 - from 9:00 to 18:00 The Albini Foundation in collaboration with Zona Santambrogio, opens the door of its historic studio with guided tours every day from 9.00 to 18.00. www.fondazionefrancoalbini.com FONDAZIONE ACHILLE CASTIGLIONI - Piazza Castello 27 - 100X100 Achille From Tuesday to Saturday at 10:00/11:00/12:00 - On Thursday also at 18:30/19:30/20:30 Achille Castiglioni’s 100th Birthday would have been on the 16th February 2018 which the Foundation has celebrated with the event/exhibition ‘100x100 Achille’. The Foundation Achille Castiglione has created for that occasion an extraordinary project inviting some of the world most renowned designers to a party and asking each one of them to bring a present for Achille together with a personalised birthday card. The party is the occasion to celebrate Achille Castiglione and his influence on contemporary design. www.fondazioneachillecastiglioni.it NEWLIB MILANO DESIGN WEEK 2018 Palazzo delle Stelline, Corso Magenta 32, Milano - Sala Porta on Tuesday 17 April from 14:30 to 18:30. The European project NewLib presents the development of prototypes created by the Italian, Portuguese and Romanian teams with the support of the team by DOkk1 Aarhus. NewLib wants to promote the creation of a European network for the innovation of libraries through the Design Thinking. AKROPOLIS - GUIDED TOURS IN ZONA SANTAMBROGIO Guided tours within the Zona Santambrogio district with cultural association Acropolis Milano, an initiative to unveil Milan’s hidden gems. www.akropolismilano.com AVANZAMENTO PROGRESSIVO - Altrove festival - Via Olona 25, from 11:00 to 21:00 Avanzamento Progressivo is a laboratory open to the public where it will be possible to meet artists and take part to multidisciplinary events and workshops such as live painting, fashion shows, talks on contemporary arts, film and documentary screenings and listening sessions to vinyls. The space will be renovated every day for an immersive experience by the artists who will dress the area with their works. OFFICINE SAFFI - Via Aurelio Saffi 7 - Anders Ruhwald, The thing in your mind, curated by Luca Bochicchio From 14 April to 22 June. Officine Saffi is proud to present The Thing In Your Mind, the very first italian performance by Anders Ruhwald conceived for two different locations: Officine Saffi (Milano) and Casa Museo Jorn (Albissola). The title and the concept are inspired by Ruhwald’s sculptures: site sensitive objects. www.officinesaffi.com CASCINA NASCOSTA - Tokitaly by Alessandro Iovine / Foro Studio Un altro progetto NOBudget - Parco Sempione / Associazione ArtGallery The Event TOKITALY ‘Shibuya: the intersection between design and craftsmanship’ is the occasion to present the work inspired by Alessandro Iovine’s latest trip to Japan. The lightness and elegance of the people from the country together with the contrast between the kawaii aesthetics and the strong presence of history, traditions and spirituality have translated into a collection of furniture to tell the story of a unique experience. Foro Studio presents the exhibition FOTO, another project NO BUDGET dedicated to the homonymous magazine at the Cascina Nascosta, Zona Santambrogio. The exhibition covers the four issues of the magazine which is going to celebrate its very last issue with a party on Thursday 19 April. @CamronPR

Camron Clients André Fu

17th -18th April, 10am-8pm

André Fu’s new Ribbon Dance chair will be part of Louis Vuitton’s Objets Nomades. Created in 2012, the Objets Nomades collection keeps alive Louis Vuitton’s long tradition of beautifully crafted travel objects.

Palazzo Bocconi, Corso Venezia 48 #andrefu @a.f.s.o

judith.fereday@camronpr.com

Archivio Osvaldo Borsani The Archivio Osvaldo Borsani presents Villa Borsani: Casa Libera! A special exhibition curated by Ambra Medda to celebrate the first retrospective on Borsani which will open at the Triennale di Milano in May. Tours of Villa Borsani in Varedo can be booked during the week of Salone here.

16th-20th April, 10am-5pm Villa Borsani, Via Umberto I 148, Varedo (MB) #villaborsani @osvaldoborsaniofficial

Press Preview: 15th April, 2pm–5pm valentina.giani@camronpr.com

Bang & Olufsen

17th-21st April, 10am-7pm

Bang & Olufsen will showcase Sound as Interior at the brand’s flagship store on Corso Garibaldi, launching a new product by Scandinavian designer Cecilie Manz.

Bang & Olufsen, Corso Garibaldi 2 #beoplay @beoplay

Press Preview: 16th April, 5pm-7pm sarah.ferrall@camronpr.com

Barber & Osgerby Barber & Osgerby celebrates 20 years of exhibiting at Salone del Mobile in 2018 with a series of new product launches for DEDON, FLOS and Vitra at the main fair and in the centre of Milan.

adnan.abbasi@camronpr.com 68

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Multiple – request press materials for info Multiple – request press materials for info #barberosgerby @barberosgerby

Camron Clients Bisazza

18th-21st April, 10am–6pm

Bisazza unveils The Mahdavi Collection; a new bathroom concept by India Mahdavi for Bisazza Bagno that turns the clinical bathroom on its head through playful forms and rich pastel colours.

Via Senato 2 #Bisazza #indiamahdavi #mahdavixbisazza @bisazzaofficial @indiamahdavi

Cocktail: 18th April, 6.30pm-9.30pm anne.valibhoy@camronpr.com

Calico Wallpaper Calico Wallpaper and Lindsey Adelman have partnered to present Beyond the Deep, a collaborative exhibition that immerses visitors in an aquatic-inspired world of alchemy and decay. Calico Wallpaper will present their newest collection, Oceania, created using a saltresist process.

17th-22nd April, 10am-7pm

Via Pietro Maroncelli, 7 #calicowallpaper @calicowallpaper

Press Preview: 16 April, 10am-5pm ashley.proudfoot@camronpr.com

Calligaris

17th-22nd April, 9.30am-6.30pm

In celebration of its 95th Anniversary, Calligaris launches a new design series, showcasing over one hundred pieces for the home including additions to the capsule CODE collection by Sam Baron of Fabrica and Mr Smith Studio.

Salone del Mobile, Hall 12, Stand C11+D18 #TakeAPlace @Calligaris_Official

april.abigail@camronpr.com

Carl Hansen & Søn US Press Only

Carl Hansen & Son will showcase newly reissued designs by Hans J. Wegner, Bodil Kjær, Arne Jacobsen, Børge Mogensen, Poul Kjærholm, and Kaare Klint, and a new contract collection by Brad Ascalon.

17th-22nd April, 9:30am-6:30pm

Salone del Mobile, Hall 5, Stand D10 @carlhansenandson

arianna.thomas@camronpr.com @CamronPR

Camron Clients COMPAC For Wallpaper* Handmade Spanish surfaces company COMPAC and Coffey Architects have created the Stepwell Table. Based on India’s Chand Baori, the table is made using COMPAC’s technically manufactured Unique Arabescato quartz.

17th April, 12pm-4pm 18th-20th April, 10am-6pm 22nd April, 10am-5pm Mediateca Santa Teresa, via della Moscova 28 #WallpaperHandmade2018 @COMPACSurfaces

Press Preview: 17th April, 10am-12pm adnan.abbasi@camronpr.com

COS London-based fashion brand COS will present a large-scale sculptural installation by American artist Phillip K. Smith III, marking COS’s seventh consecutive installation during Salone del Mobile.

Press Preview: 16th April, 12pm–6pm

17th April, 10am-8pm 18th April, 10am–5pm 19th April, 10am–5pm/Talk With PKS3 and designboom: 6:30pm-8:30pm 20th-22nd April: 10am-8pm Palazzo Isimbardi, Corso Monforte 35 #COSxPKS3 @cosstores

max.tobias@camronpr.com

Dornbracht

17th-22nd April, 9.30am-6.30pm

Dornbracht presents Rainmoon designed by Michael Neumayer, part of a wellness-inspired bathroom collection called LifeSpa. New finishes for kitchen and bathroom will also be on view.

Salone del Mobile, Hall 24 Stand,G11+G19 Kitchen: Hall 09, Stand B09+C10

US Press Only

#dornbracht @dornbracht_official

go.kasai@camronpr.com

FLOS

UK Press Only FLOS presents special editions of Achille Castiglioni lights to celebrate his centenary birthday along with a spectacular lighting installation by Michael Anastassiades featuring his modular Arrangements chandeliers. Press Preview: 16th April, 11am–3pm leslie.curtis@camronpr.com 70

@CamronPR

17th-22nd April, 10am-8pm

FLOS Showroom, Corso Monforte 9 & 15 #flos #achilecastiglioni #michaelanastassiades @flos

Camron Clients Hem This April, Hem will continue their practice of collaborating with leading designers by introducing a new series of design works in a temporary showroom in Brera during Salone del Mobile.

17th-22nd April, Weekdays: 10am-6pm Weekend: 11am-4pm Via Statuto 8 #hembrera @hem

Press Preview: 16th April, 11am–4pm Press Aperitivo: 16th April, 4pm-7pm celine.vaaler@camronpr.com

Instagram

16th April, Email for enquiries

Instagram presents a panel event, ‘Design in the age of Instagram: An intersection between technology and craft’. The event is chaired by Dezeen Founder and Editor-in-Chief, Marcus Fairs, alongside Instagram Head of Design, Ian Spalter, with Yves Béhar, Martina Mondadori Sartogo and Michelle Ogundehin.

@design

instagram@camronpr.com

Kinnasand presents ‘Structures’ by Katrin Greiling A charming take on the experience of rugs and furniture, featuring a series of Kinnasand rugs lifted by powder coated steel tubes to take on a new dimension: furniture. Press Preview: 16th April, 4pm-7pm

16th April, 12pm-9pm 17th-18th April, 10am-9pm 19th April, 10am-5pm 20th April, 10am-9pm 21st-22nd April, 10am-6.30pm Kinnasand Showroom, Corso Monforte 15

#kvadratcreate @kvadrattextiles

charlotte.kaplan@camronpr.com

Kvadrat presents ‘Still Frames’ by Doshi Levien An immersive installation showcasing Doshi Levien’s new textiles, featuring abstract material compositions of sculptural shapes, layered with geometric planes of architectural material. Press Preview: 16th April, 4pm-7pm

16th April, 12am-9pm 17th-18th April, 10am-9pm 19th April, 10am-5pm 20th April, 10am-9pm 21-22nd April, 10am-6.30pm

Kvadrat Showroom, Corso Monforte 15 #kvadratcreate @kvadrattextiles

charlotte.kaplan@camronpr.com @CamronPR

Camron Clients Kvadrat presents ‘Vertical Waves’ by Doshi Levien

17th-22nd April, 9.30am-6.30pm

An immersive stand design showcasing new textile collections by Doshi Levien, Jonathan Olivares and Kvadrat/Raf Simons along with new rugs by Hella Jongerius and Akira Minagawa.

Salone del Mobile, Pavilion 20, Stand F22+E25 #kvadratcreate @kvadrattextiles

Press Preview: 17th April, 10am-12pm charlotte.kaplan@camronpr.com

Lexus Design Award

17th-22nd April, 10am-8pm

Lexus will present the winner of the prestigious Lexus Design Award in a pavilion designed by Japanese architects doubleNegatives.

Cavallerizze, Via Olona 6 #LexusDesignAward @lexususa

Press Preview: April 16th, 11am–6pm Opening cocktails: 7pm-10pm helen.cowdrey@camronpr.com

Lindsey Adelman Studio Calico Wallpaper and Lindsey Adelman Studio have partnered to present a joint installation entitled Beyond the Deep in a collaborative exhibition that immerses visitors in an aquatic-inspired world of alchemy and decay where Lindsey Adelman will debut Drop, her newest lighting collection.

17th-22nd April, 10am-7pm

Via Pietro Maroncelli 7 @lindseyadelman @calicowallpaper

Press Preview: 16th April, 10am-5pm leslie.curtis@camronpr.com

MUJI In celebration of Eurocucina and the launch of its food and snack ranges, MUJI presents MUJICucina: an interactive culinary experience featuring temporary installations in collaboration with chef Yoji Tokuyoshi. Press Preview: 16th April, 1pm-5pm kerry.lynch@camronpr.com 72

@CamronPR

17th-21st April, 10am-8pm 22nd April, 11am-8pm Daily Tastings at 1pm 17th-20th MUJI Via Torino 22 #MUJICucina @MUJI_Italia

Camron Clients Really and Kvadrat ‘Circular by Design’

present

Second edition showcase of projects using ground-breaking, upcycled endof-life textiles in collaboration with seven design studios, including Raw-Edges Design Studio, Front and Jonathan Olivares. Press Preview: 18th April, 4pm-5pm

16th April, 12pm-8pm 17th April, 10am-8pm 18th April, 10am-2pm 19th-20th April, 10am-8pm 21nd-22 April, 10am-7pm

Via Palermo 1 #kvadratcreate @kvadrattextiles

anne.valibhoy@camronpr.com

Salone del Mobile.Milano

17th–22nd April

UK Press Only

Salone del Mobile returns for the 57th edition from 17th to 22nd April along with the Biennial exhibition EuroCucina, FTK (Technology For the Kitchen) and the International Bathroom Exhibition.

Fiera Milano, SS Sempione 28, 20017 Rho #SalonedelMobile @Isaloniofficial

valentina.giani@camronpr.com

Space Copenhagen The Danish design duo presents new product collections with Gubi, Stellar Works and Fredericia Furniture, the latter also presented in Space Copenhagen’s own stand design.

Multiple – request press materials for info Multiple – request press materials for info #spacecopenhagen @spacecopenhagen

anne.valibhoy@camronpr.com

Swarovski Swarovski unveils news from Atelier Swarovski home and Swarovski Crystal Palace, along with a pop-up Austrian café and retail shop in the site-specific installation ‘Swarovski Palazzo’.

17th April, 10am-5pm 18th-22nd April, 10am-7pm 22nd April, 11am-5pm ‘Swarovski Palazzo’, Palazzo Serbelloni, Corso Venezia 16 #SwarovskiPalazzo #Swarovski #MDW2018 #AtelierSwarovski @swarovski

Press Preview: 17th April-19th April, 9am-10am anne.valibhoy@camronpr.com @CamronPR

Camron Clients Vitra

Vitra, La Pelota: 17th-21st April, 10am-9pm 22nd April, 10am-6pm

Vitra presents Typecasting: An Assembly of Iconic, Forgotten and New Vitra Characters at La Pelota. Curated by Robert Stadler, the installation features over 200 objects that explore the social function of furniture in society.

Vitra, Salone del Mobile: 17th-22nd April, 9.30am-6.30pm

Press Preview: 16th April, 6pm

@vitra

US Press Only

La Pelota, Via Palermo 10 and Salone del Mobile, Hall 20, Stand B07+C12 #Vitra

kate.sangervasi@camronpr.com

WeWork WeWork will join HAY and Sonos at Palazzo Clerici to present a shared vision for the future of design, collaboration, living and workspaces.

17th April, 12pm–8pm 18th-19th April, 9am 8pm 20th-21st April, 9am–6 pm 22nd April, 9am–4pm

Palazzo Clerici, Via Clerici 5

@wework

ali.moran@camronpr.com

WonderGlass WonderGlass presents Kosmos, a shimmering universe of glass with new collections from Ronan & Erwan Bouroullec and Fornasetti as well as WonderLab’s collaborations with Dan Yeffet and studiopluz.

17th-21st April, 10am-7pm 22nd April, 10am-4pm

Istituto dei Ciechi, Via Vivaio 7 #KosmosWonderGlass @wonderglassltd

judith.fereday@camronpr.com

Yves Béhar

17th–22nd April, 10am-11pm

Hive View, designed by Yves Béhar, will be on view as part of the immersive architectural installation smarTown at Orto Botanica di Brera, presented by Eni gas e luce and Centrica Hive Limited.

Orto Botanica di Brera, via Fratelli Gabba 10 #smarTown @fuseprojectsf

Press Preview: April 16th, 3pm gillian.sturtevant@camronpr.com 74

@CamronPR

Camron Clients Yabu Pushelberg Yabu Pushelberg will debut designs with four of its ongoing partners. New pieces include playful glass objects with Lasvit for its conceptual ‘Mosters’ collection, new chair designs with Henge and Tribu, and a line of door hardware with Valli&Valli.

17th-22nd April, 9:30am-6:30pm

Multiple – request press materials for info #yabupushelberg @yabupushelberg @george.glenn

Press Preview: April 16th, 10am-3pm tim.monaghan@camronpr.com

@CamronPR

Top 10 Cultural Hotspots Fondazione Prada: Torre Opens Friday 20th April Largo Isarco 2 #FondazionePrada fondazioneprada.org

Armani/Silos Wed / Fri / Sat / Sun, 11am-7pm Via Bergognone 40 #ArmaniSilos armanisilos.com/en_WW/

MUDEC Mon, 2:30-7:30pm / Tue / Wed / Fri / Sun, 9:30am-7:30pm / Thur / Sat, 9:30am-10:30pm Via Tortona 56 #Mudec

Opening on Friday 20th April, the Torre marks the completion of fashion, art, and architecture complex Fondazione Prada. The addition of the tower to OMA’s complex was led by Rem Koolhaas, and has been designed to house diverse exhibition spaces.

Currently showing: ‘Racconti Immaginari’ by Paolo Ventura, alongside the permanent Armani/Silos collection. ‘Racconti Immaginari’ is a collection of over a hundred of Ventura’s works, representing the eclectic photographer’s artistic evolution.

‘Frida Kahlo: Beyond The Myth’ is a must-see exhibition curated by Diego Sileo, and includes works that have never been displayed in Italy before. It is supported by ‘Ancestors’ Dream’: Mexican archaeological objects from MUDEC’s permanent collection.

www.mudec.it/ita/

Fondazione Feltrinelli Mon / Tue / Wed / Thur / Fri, 9:30am-5:30pm Viale Pasubio 5 #FondazioneFeltrinelli fondazionefeltrinelli.it/en/

Triennale di Milano Tue / Wed / Thur / Fri / Sat /Sun, 10:30am-8:30pm Viale Emilio Alemagna 6 #TriennalediMilano triennale.org/en/ 76

@CamronPR

Equipped with a library and archive of international importance, comprising nearly 1.5 million archival items, 250,000 volumes and 16,000 journals, the Fondazione’s main focus is on the history and politics of equality within society.

Triennale Design Museum’s ‘Storie’ tells the history of Italian design through 180 iconic twentieth century objects, five main themes - geography, communication, politics, technology and economy - and an analysis of the contemporary design scene.

Top 10 Cultural Hotspots Fondazione Achille Castiglioni On Appointment Piazza Castello, 27, 20121 #FondazioneAchilleCastiglioni fondazioneachillecastiglioni.it/

An archive of the architect and designer Achille Castiglioni (1918-2002). An archive of products and designs are carefully preserved by his sons in his studio museum. Visits to The Fondazione Achille Castiglioni must be booked by appointment.

GAM - Galleria d’Arte Moderna Tues / Wed / Thur / Fri / Sat / Sun, 9am-5.30pm Via Palestro 16 #GAM gam-milano.com/en/home/

This modern art museum’s collection consists largely of Italian and European works from the eighteenth to the twentieth centuries. ‘Boldini: The Portrait of a Lady’ is an exhibition of paintings focusing on the theme of the female society portrait.

Hangar Bicocca Thu / Fri / Sat / Sun, 10am10pm Via Chiese 2 #HangarBicocca hangarbicocca.org/en/

Citylife Mon / Tues / Wed / Thu / Fri, 10am-7pm Via Spinola 8 #CityLife city-life.it/en/

Museo della Permanente Mon / Tues / Wed / Thu / Fri / Sat / Sun, 9:30am-7:30pm Via Filippo Turati 34 #MuseodellaPermanente lapermanente.it @CamronPR

Curated by Roberta Tenconi, ‘The Feeling of Things’ will be Italy’s most extensive retrospective of American artist Matt Mullican’s work. Also on show is ‘Efêmero’ by OSEGEMEOS, and ‘The Dream Machine is Asleep,’ by Eva Kot’átková.

CityLife is an extensive residential, commercial and business district currently under construction, a short distance from the old city centre. The project has been designed by architects Zaha Hadid, Arata Isozaki and Daniel Libeskind.

A historical Milanese institution hosting regular exhibitions, the Museo della Permanente has an extraordinary artistic archive, consisting of a large collection of works from the late nineteenth and twentieth centuries as well as a vast library. 77

Top 10 Hotels The Four Seasons Mon-Sun, 24hours Via Gesù 6/8 39 02 77088 fourseasons.com/milan

Found in downtown Milan, The Four Seasons is the perfect place for breakfast meetings, having a quiet drink in their beautiful garden and meeting people that have come to Milan for Salone. One of our absolute favourites, it’s only a kilometre away from the Duomo.

Bulgari Hotels & Resorts Milano Mon-Sun, 24hours Via Privata Fratelli Gabba 7b 39 02 805 8051 bulgarihotels.com

Armani Hotel Mon-Sun, 24hours Via Alessandro Manzoni 31 39 02 8883 8888 armanihotelmilano.com

Park Hyatt Mon-Sun, 24hours Via Tommaso Grossi 1 39 02 8821 1234 milan.park.hyatt.com

Senato Mon-Sun, 24hours Via Senato 22 39 02 781236 senatohotelmilano.it 78

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The Bulgari is located on a private street in downtown Milan in a beautifully renovated 18th century palazzo. The garden is a relaxing place to end a long day and meet for drinks. The garden itself is 4000-square-metre private space, which is a natural extension of the nearby Botanical Garden.

Located in Quadrillatero della Moda, the world’s famous fashion district, Armani Hotel Milano is a place that embodies Giorgio Armani’s design and lifestyle philosophy, and promises a home away from home experience delivering luxurious comfort and a unique experience.

The Park Hyatt overlooks the famous Galleria Vittorio Emanuele II and is a few steps from Piazza del Duomo and the Teatro Alla Scala opera house. Its location right in the heart of Milan means that the hotel is the perfect place for an early breakfast meeting or an aperitivo.

Senato’s interiors feature plenty of amazing design fixtures but the jewel in Senato’s crown is their bar found at the back of the hotel. Its garden allows you to relax with a delightful aperitivo in the Milanese sun.

Top 10 Hotels Room Mate Giulia On Appointment Via Silvio Pellico 4 39 02 8088 8900 room-matehotels.com/en/giulia

The Yard Mon-Sun, 24 hours Piazza Ventiquattro Maggio 8 39 02 8941 5901 theyardmilano.com

If youâ&#x20AC;&#x2122;re looking for a place to hold a meeting or small event, Room Mate Giulia is perfect for this. It has soundproofed rooms equipped with the most sophisticated audio and video equipment. The rooms can be personalized and suited to every type of event.

As one crosses the doorstep of The Yard, a welcoming and stylish boutique hotel in the heart of Milan, they will find themselves wrapped in a warm, out-oftime atmosphere, where every corner represents a surprise and every object has a story on its own.

Palazzo Parigi Mon-Sun, 24 hours Corso di Porta Nuova 1 39 02 625625 palazzoparigi.com

The Square Mon-Sun, 24 hours Via Alberico Albricci 2/4 39 02 727071 deicavaliericollection.com

SINA The Gray Mon-Sun, 24 hours Via S. Raffaele 6 39 02 720 8951 sinahotels.com @CamronPR

Palazzo Parigi will captivate you with its majestic spaces endowed with enveloping light and precious works of art. Palazzo Parigi, the new five star hotel in Milan, elevates the concept of hospitality itself, just a few steps away from the fashion district, Brera and Teatro alla Scala.

The exclusive bar with alabaster floors is a space open to the city where you can taste different coffee or tea blends paired with dedicated menus for every moment of relaxation of the day, from breakfast in the morning to a frugal snack or happy hour.

The Sina The Gray stands out as the perfect buissiness hotel for its unique style. It houses a beautiful meeting room available for bookings as well as a perfect reception area for meetings. The natural light creates a calm, beautiful environment. 79

Meet & Eat: Zona Santambrogio

Sixième Bistrò

Identità Golose

Zibo Cuochi Itineranti

Seclude yourself in a secret garden. The lush and metropolitan environment makes Sixième Bistrò a must visit to indulge in a glass of wine or two!

New to Milan in April, Identità Golose will be a popular place. The format of this Bistro touches all the potentially greedy moments of a day, ranging from traditional breakfast to dinner.

This quaint restaurant serves gourmet, delicious street food and revisits typical Italian recipes in an original fashion.

Mon-Sat, 12pm-3pm; 7pm12am Via Scaldasole

Mon-Sat, 7.30am-11pm

Tue-Sat, 12.30pm-3pm; 7pm10pm

Via Gattamelata 5

Via Caminadella 21

390236519910

39 02 3599 9463

La Brisa

Trattoria Toscana

Zero

La Brisa combines Italian cuisine with delightful revisitations courtesy of its creative chef. The menu changes once a month and closely follows the seasons, creating new flavours to be discovered. Mon-Fri, 12.45pm-2.40pm; Sun-Fri, 7.45pm-10.30pm,

Late-night venue for classic Tuscan mains, cold cuts and cheeses in a candlelit space with a fountain.

Innovative and colourful Japanese cuisine in a sleek, contemporary dining room with an intimate sushi bar.

Mon-Sun, 6.30pm-2am

Mon-Sun, 6:30pm-11pm

Via Brisa 15

Corso di Porta Ticinese 58

Largo Isarco 2

3902 8645 0521

39 02 8940 6292

39 02 4547 4733

@CamronPR

Meet & Eat: Central Milan

Dabass

Champagne Socialist

Mantra Raw Vegan

Dabass offers exquisite cuisine, the menu is constantly changing presenting you with the best Italian flavours.

Enjoy the 500 long natural wine list comprising of candid and lively unique wines from around Europe. Pair this with a selection of delectable tapas.

Experience raw vegan cuisine. Dishes come served with delicate, edible flowers. While the visual experience is amazing, the taste is the true surprise.

Fri-Sat, 6pm-2am; Mon- Thur, 6pm-1am

Mon-Thur, 3pm-11/12am; Fri, 3pm-12am; Sat, 11am-12am

Mon-Sat, 12pm-3pm; 6.30pm12am

Via Piacenza 13

Via Lecco 1

Via Panfilo Castaldi 21

39 02 4537 1120

39 02 204 7295

39 02 8905 8575

Terrazza Gallia

Don Carlos

Potafiori Milan

A distinctive rooftop restaurant and bar, Terrazza Gallia is a glamorous, versatile location offering a Michelin star menu.

The Don Carlos in the Grand Hotel et de Milan preserves all the charm of an ancient Milanese house. The restaurant offers popular cuisine, deeply rooted in Milanese culture.

Potafiori Milan combines the art of flower aranging with delicate cuisine. It is a flower shop, equipped with a kitchen, its lunch time flower arranging sessions are a great way to unwind. Mon-Sat, 9am-12am; Sun, 10am-12am

Mon-Sun, 12pm-2.30pm; 7pm10.30pm

Mon-Sun, 7.30-10.30pm

Piazza Duca dâ&#x20AC;&#x2122;Aosta 9

Via Manzoni 29

Via Salasco 17

39 02 6785 3514

39 02 7231 4640

39 02 8706 5930

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Meet & Eat: Brera

Ristorante Sikelaia

Boatta

LuBar

Ristorante Sikelaia offers a range of traditional dishes with a modern touch. It utilises seasonal produce to create fresh tastes and new flavours.

Traditional recipes elaborated with a touch of modernity and innovation. Fish, vegetables and meat are of high quality served in a family environment.

LuBar is a tribute to the originality of Sicily drawing upon traditional Italian cuisine.

Tue-Sat, 12pm-2.30pm; 7pm10.30pm

Mon-Sat, 12pm-3pm; 6.30pm1am; Sun, 12pm-1am

Tue-Sun, 8am-12am

Via Marco Polo 10

Piazzale Segrino 1

Via Palestro 16

39 02 2901 4556

39 02 668 8560

39 02 8352 7769

Osteria di Brera

Pisacco

Larte

Visit a bustling oasis, with the artistic atmosphere that emerges everywhere thanks to the presence of the historic Pinacoteca, a national gallery of ancient and modern art. Mon-Fri, 12-2.30pm; 6.30pm11.30pm; Sat-Sun, 12-11.30pm

A contemporary bistro created by a group of partners united by a passion for modern and essential Italian cuisine.

Discover the new a la carte menu, presenting the finest in Italian food.

Tue-Sun, 12pm-3pm; 7pm-11pm

Mon-Fri, 12.30pm-2.30pm; 7.30pm-11pm; Sat-Sun, 8-5pm

Via Fiori Chiari 8

Via Solferino 48

Via Alessandro Manzoni 5

39 02 8909 6628

39 02 9176 5472

39 02 8909 6950

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Meet & Eat: Tortona

Langosteria

Enrico Bartolini at MUDEC

Da Noi IN

An Italian restaurant with an indispensable touch of internationality. Serving the best dishes with fresh, locally sourced ingredients.

The intimate and refined atmosphere, enhanced by warm, natural tones invites guests to relax and fully enjoy the culinary experience in the utmost comfort.

Da Noi IN offers a modern creative cuisine thanks to high quality ingredients. Scents and aromas are combined with skill and verve to create the best Italian recipes.

Mon-Sat, 7pm-12am

Tue-Sun, 12.30pm-2.30pm; 7.30pm-10.30pm

Mon-Sat, 12.30pm-2.30pm; 7.30pm-10.30pm

Via Savona 10

Mudec, Via Tortona 56

Via Vincenzo Forcella 6

39 02 5811 1649

39 02 8429 3701

39 02 837 8111

La Tradizionale

Al Fresco

Esco Mediterranean bistro

An open, red-brick interior with exposed ducting. Serving Italian seafood and wood-fired pizzas.

An airy restaurant in an old factory with country garden tables, serving modern Italian cuisine.

Here you will find the perfect meeting place, for a quick and informal snack, an aperitif, a guided tasting, a dinner or a cocktail at the end of the evening.

Mon-Sun, 12pm-2.30pm; 7pm12am Via Ambrogio Da Fossano Bergognone 16

Tue-Sat, 12.30pm-2.30pm; 7.30pm-10.30pm

Mon-Sat, 12pm-1am

Via Savona 50

Via Tortona 26

39 02 4229 2026

39 02 4953 3630

39 02 835 8144

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Meet & Eat: Bars

Garage Italia

Bar Luce

Ceresio 7

Built within the unique former location: a petrol station, Garage Italia’s marvellous 50s architecture fuses with modern design to create a compelling and exciting atmosphere.

Designed by film director Wes Anderson, Bar Luce recreates the atmosphere of a typical Milanese café. The bar resembles Anderson’s signature style of symmetry and vivid colours.

Ceresio 7 is a poolside bar, alive from morning until night. It boasts an elegant and warm environment where you can enjoy a prestigious collection of drinks, expertly blended with an Italian twist. Mon-Sun, 12.30pm-3pm; 7.30pm-11pm

Mon-Sun, 9am-2am

Wed-Mon, 9am-8pm

Viale Certosa 86

Largo Isarco 2

Via Ceresio 7

39 02 3343 1857

39 02 5666 2611

39 02 3103 9221

T’a

Dry

Lacerba

T’a Milano is where Alberto e Tancredi Alemagna’s Company expresses its essence with a chic cocktail bar and flagship store. The stylish interior is adorned with designer interiors. Mon-Sat, 8am-2.30pm; 6pm12am

Dry combines your love of cocktails with traditional Italian pizza. A relaxed environment with a modern and industrial flare.

Below their seafood restaurant Lacerba boasts a lively, modern, sophisticated bar. You can indulge in the artistic atmosphere while sipping on one of their beautifully crafted cocktails. Mon-Thu, 6pm-1am; Fri-Sat 6pm-2am

Tue-Sun, 12pm-3pm; 7pm-2am

Via Clerici 1

Via Solferino 33

Via Orti 4

39 02 8738 6130

#FondazionePrada

39 02 545 5475

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