A new brand revolutionising the furniture industry November 2015
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About Tylko Tylko is reimaging the landscape of bespoke furniture by allowing their tech driven concept to give choice back to the people. Their augmented reality app allows you to visualise and imagine how you want your piece to fit into your home. Their design-led customisation process makes online shopping risk-free and allows you to access the designer’s creative process as you co-create your furniture. This revolutionary new approach combines all facets of furniture creation – design, visualisation and production – allowing you to co-design a piece/customise pre-designed pieces to fit perfectly to your space and taste, all from the palm of your hand.
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Yves Béhar “Tylko is building the future of furniture design. It’s the first technology and easy consumer experience that enables deep customisation, distributed local manufacturing and a fun mobile app. Now anyone can build, detail, shape and colour the ideal furniture piece for their home, this is a new way to design.” -Yves Béhar
To supplement their own design know-how and thinking, Tylko approached world renowned designer Yves Behar regarding a collaboration after meeting him in 2014 at LAUNCH Festival in San Francisco. Yves has designed the Hub Table, allowing each customer to co-design this piece within a set of Yves Behar varied and controlled choices, from basic sizing to proportions to craft details. Thanks to the Tylko customisation experience, the Hub Table can serve many different spaces and purposes: as a conference table, dining table, working desk, kitchen table, or coffee table. Such versatility is achieved in part by a curated choice of leg angles, from a domestic 13 degree angle, to an office-ready 2 degree angle. A variety of crafted leg details create distinct personalities – with three shape algorithms, spheres, cones and simple rectangular legs, the design can be finessed in the Tylko app. Yves has advised on Tylko’s overall business and now sits on the advisory board.
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Founders “As designers we’re really aware of the quality of our personal space. When furnishing our own homes, we spend so much time looking for well-designed timeless pieces that we cannot necessarily afford. We discovered that there’s no current option for these within the midmarket in the furniture industry, and Tylko is the answer to that.” -Mikołaj Molenda (Co-Founder)
Founded by entrepreneurs from design, technology and business backgrounds, Tylko’s mission is to bring good, customised design seamlessly to a large audience - cutting out the middle-man and delivering bespoke pieces directly to customers. The Tylko founders are experienced and creative interdisciplinary designers Hanna Kokczyńska and Jacek Majewski, entrepreneur Benjamin Kuna, architect Mikołaj Molenda and parametric designer Michał Piasecki.
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Tylko: A New Business Model Tylko is digitising and revolutionising the furniture industry. Furniture companies compete either by price or by quality and design. Through the use of technology and a systematic approach to production, Tylko will be competing in both criteria. Terms such as ‘middle man’ and ‘dead stock’ are not relevant to Tylko’s methodology of business. You might be asking yourself how is this possible and through a systematic approach to made to order manufacturing, production efficiency and sensible delivery, Tylko will offer the customer quality and price.
production. Due to the similarity of machine parks in the industry, each new manufacturer only needs to run several test runs on the calibrated machines in order to assure precision and quality.
‘Backend’ monitors each order from the first step of automated files generation, up to the delivery to customers door, directing orders to manufacturers, making batches, monitoring supply levels and notify customers and delivery companies about the state of each order. Even assembly instruction and packaging is generated automatically For manufacture, Tylko will be for every order. advantageous in securing manufacturers as even the best furniture manufacturers The Tylko production platform reaches have free production capacities, which the same material efficiency as mass Tylko will source. Just like Uber or production. The material not used for Airbnb, Tylko will be using existing assets products is converted into material without the need of owning them. These samples for future customers. This manufacturers often produce product in allows for a close to 0 waste production large quantities during specific periods process, as all of the products are made and then later have periods with less to order. demand, which Tylko would use. Tylko will also be taking advantage of existing For delivery, a network of logistics machine parks. A majority of furniture companies is connected to the Tylko factories are already equipped with platform and notified about the pickCNC (computerised numerical control) up in due time. Customers can schedule machines that can make customisable delivery time with the logistics company pieces, as easily as, mass produced ones. and can also order assembly service at Tylko will secure a particular capacity an additional cost. with each manufacturer over a period of time, which ensures both parties Ultimately for the customer, Tylko cuts security. unnecessary costs, such as furniture showrooms who charge a margin of 50%, Tylko have conceived a platform known and has the customer pay only for the as ‘Production Backend’, which ensures production cost, material and delivery. a controlled flow of production files. By automating the production process, Through Tylko’s ‘backend’, all production the risk of making mistakes in bespoke documentation is fully automated pieces drops significantly as the most and orders are batched to achieve the common source of these is human error. price and material efficiency of mass 10
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Products The Hub Table may be finished in a high-density, extra durable matte black or white laminate, or in natural oak vaneer. The frame and legs can be colour and finish matched to the Hub Tabletop to ensure a harmonious design. The in-house Tylko design team has created Ivy Shelf, a piece that allows users to customise the critical details – such as the aesthetic finish and inner configuration – which can be adapted to meet the most exacting standards and spaces. Four styles can be applied to reflect distinct personalities: Slant, Gradient, Pattern and Grid are automatically regulated by the Tylko app and web configurator to ensure maximum functionality and visual harmony for both public and private environments. Beautifully crafted from handpicked laminated plywood or solid sycamore, Ivy Shelf is durable and offers a bold statement on the merging of classic design and modern production methods. Polish design talent Krystian Kowalski has created the Totem Mill, an object that harnesses the principles and capabilities of the Tylko app with an entry-level product. The Totem Mill is a perfect design statement for the home, crafted from high-quality rolled beech wood elements, lacquered in a transparent or carefully curated colour, and based on a durable ceramic milling mechanism built for many years of use. Versatile in function as well as form, it works with salt, pepper and the array of spices found in a larder or cupboard.
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Totem Mills With the Tylko app and web configurator, you can transform each part of the Totem Mill. Take advantage of its modular design and explore different bottoms, middles and tops, as well as a beautiful curated colour pallet. A precise grinder that’s built to last. For Totem Mill’s grinding mechanism, we chose CrushGrind® – the original ceramic mechanism by Danish company IDEAS. Like Totem Mill itself, this mechanism is designed and manufactured with absolute precision. Unlike steel, it will not oxide, meaning your spices will stay fresh and tasty for much longer. Designer behind the product. The Totem Mill is the brainchild of Krystian Kowalski, a renowned Polish designer whose work focuses on finding intelligent, humancentered solutions that go beyond what is obvious. Krystian graduated from the Design Products department at the Royal College of Art in London. Today, Krystian works with leading international furniture and product brands through his own design practice based in Warsaw.
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Augmented Reality Tylko is a whole new approach to furniture design, locked into an iOS app. Founded on the simple truth that every home is different, the Tylko app offers the possibility to customise designer furniture for the requirements of an individual’s space. This unique business model is based on fully automated production and no-middlemen delivery process. Uncompromising on design, the app makes frustrating shopping experiences a thing of the past empowering customers with freedom of choice and the opportunity to co-design, customise and quality control their own furniture. Moreover, the app will allow customers to visualse their final design in-situ using augmented reality.
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Global Media Enquiries
For Yves Béhar and Benjamin Kuna interview enquiries please contact: Dharine Surenthiran - Dharine.Surenthiran@camronpr.com Katharina O’Sullivan – Katharina.Osullivan@camronpr.com For all image and press material enquiries please contact: Thalia Mills - Thalia.Mills@camronpr.com +44 (0)20 7420 1700 Camron 7 Floral Street London WC2E 9DH www.tylko.com Twitter: @tylko_furniture Instagram: @tylko Facebook: /tylko
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