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CAUGHT IN THE MIDDLE. President Aquino (right) talks to Transportation Secretary Mar Roxas (left) as man in the middle business tycoon John Gokongwei Jr. wipes his brow during the groundbreaking ceremony of the Philippine Academy for Aviation Training Inc. at the Clark Freeport Zone in Pampanga on January 24. Photo by Grig Montegrande
It’s more fun hearing P-noy use new DOT slogan BY CHRISTINE O. AVENDAÑO AND TONETTE OREJAS Philippine Daily Inquirer
CLARK FREEPORT, Pampanga— President Aquino had fun with it, too. For the first time, Mr. Aquino mentioned in a speech the government’s new tourism slogan, “It’s more fun in the Philippines.” He wove it into his lines with relish—not just once, but four times. Speaking at the groundbreaking ceremony for a new aviation school here, the President played around the catchphrase as he formally welcomed the Canadian firm CAE as the partner of Cebu Pacific Air Inc. in establishing the Philippine Academy of Aviation Training (PAAT). “I hope that you’re not too busy with work to experience for yourselves just how much fun it is indeed in the Philippines,” he said, drawing applause from the audience that included JG Summit chair emeritus John Gokongwei Jr. and his son Lance, the airline
company’s president and chief executive officer. “In the spirit of the campaign recently launched by our Department of Tourism, soon we will be able to say that even aviation training is more fun in the Philippines,” he later said. The third mention came a few minutes later: “Rest assured that our administration will do what we can to make certain that companies— from both here and abroad—will continue to find good reason to invest here, (with) our highly qualified and talented personnel, a market that is beginning to realize its potential, and of course, the Filipino’s hospitality and light-heartedness. It is, as we say again, truly more fun in the Philippines.” And then the fourth: “It is more fun in the Philippines, but we remain aware that
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achievements are built on hard work and excellence.” Somewhere along the speech that lasted just a little over seven minutes, the President noted that the slogan “seems to be repeated often this day.” And after making a segue to the slogan for the third time, he said: “I hope I earn my pay by Secretary Mon Jimenez today,” referring to the tourism chief who launched the now wildly viral marketing ploy on Jan. 6. BEST SALESMAN Jimenez, who was among the officials who accompanied the President here, was, of course, smiling ear to ear. “I think at a time like this when you have a good thing going, the President is your most important, most influential salesman,” he told reporters.
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