PHILIPPINE CANADIAN
CANADA’S FIRST AND ONLY NATIONWIDE FILIPINO CANADIAN NEWSPAPER
2014 PRESS KIT
LET US HELP YOU REACH OUT TO ONE OF CANADA’S LARGEST MARKETS
NO.
1
LARGEST
FILIPINO
READERSHIP
IN CANADA of 416,000
readers
THE FILIPINO MARKET
662,600
*1
Filipinos (of which 65% are women) residing in Canada and contributing much to its economic growth as of 2009; this number is projected by Statistics Canada to exceed 1 million by 2031. The Philippines is one of the top sources of immigrants aside from China and India.
150,000-200,000
*2
Filipinos contract workers or Temporary Foreign workers working in Canada.
34,911
*2
Permanent resident visas were issued to Filipino applicants and their families 2011 and Statistics Canada projects this to increase every year. Canada issued more permanent resident visas to Filipinos last year than to other nationals worldwide.
$8.076 Billion
*5
Income earned by Filipinos based on an average minimum wage of $1,800/month or $21,600/year.
80,000
of our newspapers published monthly (20,000 per week)
240,000 readership nationwide
131,381 Canadians visited Philippines in 2013, a majority of which are either still Filipino citizens or Filipino Canadians.
$34 Million+
*4
Projected amount spent by Canadians visiting Philippines (based on an average of $1,393 per head according to the department of tourism plus an average of $1,200 for airfare for a total of $2,593 per head)
144,000
newspapers emailed online with a readership of 144,000 (36,000 emails out weekly)
31,506
readers visit the website for daily news monthly
Strong nationwide network of distribution outlets including paper boxes on key bus/ sky train routes, T&T Supermarkets, Filipino retail outlets, restaurants
*1 - http://en.wikipedia.org/wiki/Filipino_Canadian *2 - http://www12.statcan.gc.ca/nhs-enm/2011/dp-pd/prof/index.cfm?Lang=E *2 - http://www12.statcan.gc.ca/nhs-enm/index-eng.cfm *3 - http://www.tourism.gov.ph/Pages/IndustryPerformance.aspx *4 - http://www.straight.com/life/617676/tourism-officials-hope-boost-canadian-travel-fun-philippines *5 - http://www.retailcouncil.org/quickfacts/minimum-wage
ADVERTISERS
PHILIPPINE CANADIAN
CANADA’S FIRST AND ONLY NATIONWIDE FILIPINO CANADIAN NEWSPAPER
ADVERTISING RATES NEWSPAPER
Provincial Rate (Color)
Dimension (in inches) (W X H)
National Rate (Color)
Back Cover
12 x 10”
P200,000.00
Back Cover - Banner
10 x 2”
P100,00.00
Front Cover - Banner
10 x 2”
P80,000.00
Front Earlug
2 x 2”
P30,000.00
Full Page Ad
10 x 12”
P80,000.00
P39,200.00
Half-page Vertical
5 x 12”
P40,000.00
P23,200.00
Half-Page Horizontal
10 x 6”
P40,000.00
P23,200.00
Quarter Page - V
5 x 6”
P20,000.00
P15,000.00
Quarter Page - H
10 x 3.5”
P20,000.00
P15,000.00
Banner Ad
10 x 2”
P16,000.00
P11,000.00
INSIDE PAGE: Inside Back Page Full
10 x 12”
P120,000.00
P39,200.00
Inside Back Page Half
12 x 5”
P80,000.00
-
Inside Back Banner
10 x 2”
P40,000.00
P11,000.00
Inside Front Page Full
10 x 12”
P100,000.00
P39,200.00
Inside Front Banner
10 x 2”
P20,000.00
P11,000.00
P80,000.00
*Published net rate.
WEB Dimension (in inches)
National Rate
Side Ad
220 x 198 pixels
P8,000/month
Middle Ad
336 x 280 pixels
P12,000/month
Banner (S)
220 x 66 pixels
P12,000/month
Banner (M)
726 x 90 pixels
P8,000/week
Banner (L)
1500 x 300 pixels
P12,000/week
Dimension (in inches)
National Rate
Special Ad/Week
651 x 100 pixels
P80,000.00
Special Ad
325 x 240 pixels
P60,000.00
Banner (L)
180 x 127 pixels
P40,000.00
Banner (S)
180 x 60 pixels
P30,00.00
1. Ad placements are in color; unless as specified 2. Taxes not included 3. Publication dates - every Friday 4. Ads must be submitted no later than Monday 12pm. 5. Other terms and conditions apply. Visit www.canadianinquirer.net and click 'terms and conditions'
PHILIPPINE CANADIAN
CANADA’S FIRST AND ONLY NATIONWIDE FILIPINO CANADIAN NEWSPAPER
READERSHIP BREAKDOWN 416,000 MONTHLY
7.7% Newspaper
34.6%
240,000
57.7%
Soft Copy 144, 000
Online Readership 32,000
DISTRIBUTION BREAKDOWN British Columbia, Manitoba and Alberta Circulation Per Week: 10,000 Readership Per Week: 30,000
Ontario Circulation Per Week: 10,000 Readership Per Week: 30,000
20%
35%
10% 10% 10%
5%
10%
Vancouver Surrey Coquitlam Richmond Winnipeg Edmonton Calgary
*Note: House Subscription/Delivery: 1,000 copies weekly
PHILIPPINE CANADIAN
CANADA’S FIRST AND ONLY NATIONWIDE FILIPINO CANADIAN NEWSPAPER
18%
Online Paper- Canada wide Readership Per Week : 36,000
6% Brampton
26%
25% 45%
North York
Alberta
Mississauga
26%
Scarborough
24%
Toronto
British Columbia
10%
Manitoba
20%
Ontario
SPECIAL ISSUES Month
Events
January
The Latest in Technology Dine Out Vancouver (Jan 18-Feb 3)
February
Auto Show - Toronto
March
Auto Show - Vancouver Fashion Week Education - Universities, Schools
April May
Holidays - Where to go and what to do Mother`s Day
June
Filipino Independence Day Issues Filipino Culture
July
Health
August
Real Estate- Philippines
September
Real Estate- Canada Fashion Week
October
Dining Out
November
Entertainment
December
Christmas Year End Report Philippine Inquirer Top 20 Filipino Canadians Business Education Philantrophy Community
PHILIPPINE CANADIAN
CANADA’S FIRST AND ONLY NATIONWIDE FILIPINO CANADIAN NEWSPAPER