F O O D , FA S H I O N , B E A U T Y & D E S I G N F O R E V E N T S
magazine
CSE Live
2018
RECAP The Power of
EXPERIENTIAL
MARKETING
EATERTAINMENT'S
ITALIAN EVENT FOR
LAMBORGHINI
INSIDE THE 21ST
CANADIAN EVENT INDUSTRY
AWARDS SPRING 2018
THIS IS AN AD FOR WE DIDN’T INTEND TO INSULT YOUR INTELLIGENCE.
YOU PROBABLY MANAGED TO FIGURE OUT THAT THIS INDEED IS AN AD, AND THAT IT’S ALSO AN AD FOR SOMETHING CALLED . WHAT YOU PROBABLY WEREN’T ABLE TO SURMISE WAS, WHAT IS. HERE’S A HINT; IT HAS NOTHING TO DO WITH CARBONATED BEVERAGES OR LADY GAGA. IT DOES HAVE SOMETHING TO DO WITH NATIONAL AND INTERNATIONAL, AWARD-WINNING, EVENT PROFESSIONALS. AND YES, LADIES AND GENTLEMEN THERE IT IS, THE WORD THAT SHOULD PUT IT ALL TOGETHER FOR YOU – EVENT. IS AN EVENT COMPANY, BUT AN EVENT COMPANY THAT’LL MAKE YOUR CORPORATE EVENT FEEL ABSOLUTELY NOTHING LIKE A CORPORATE EVENT, UNLESS THAT’S WHAT YOU’RE GOING FOR, IN WHICH CASE YOUR CORPORATE EVENT CAN FEEL VERY CORPORATE. ALTHOUGH WE DON’T RECOMMEND IT.
HASAWEBSITE.COM LIVE EXPERIENCE AGENCY MAIN +1 403 264 9801 | HELLO@POPHASEMAIL.COM
IN THIS
ISSUE
csemagteam Founder & Creative Director: Stacy Wyatt VP, Sales & Marketing: Jason Koop
29
61
Sales Manager, Sarah Knox Graphic Design: Veronica Michalczak Client Communications: Olivia Stratton Website: Giles Day Team Cuddlers : Jake, Baylee & Priya
storycontributers Crystal Adair-Benning Owner, Distinct Occasions James Bost Director, Leadership & Insights, Jones PR
84
6
35
Alex Bickers Past President, ILEA Vancouver
A B OU T T H E COVE R Monet’s Secret Garden Summer Gala at the Vancouver Art Gallery
PUB L I S H E D BY NATIONAL EVENT MARKETING GROUP INC. W W W.C AN AD I A N S P ECIALE VE NTS.CO M i nfo@c a na d i a nsp e c i a l events. co m te l. 2 0 4 - 4 1 5 - 3 9 7 6 Published by National Event Marketing Group . All materials that appear in Canadian Special Events Magazine are protected by Canadian copyright laws and can only be reprinted with written permission from the publisher. All material is printed at the discretion of the publishers, but does not necessarily reflect the opinions of the publishers. We endeavor to maintain a high standard of accuracy in the quality of articles published and our articles are intended to promote the businesses and services of event and meeting suppliers to offer education and information relevant to event and meeting planners. Readers are advised to always use their discretion when hiring any product, service or supplier. National Event Marketing Group Inc. can take no responsibility for individual outcomes of any such choice.
@canadianspecialevents
@canadianspecialevents
@cdnspecialevent
Canadian Special Events Magazine
3
EDITOR’S LETTER
6
THE POWER OF EXPERIENTIAL MARKETING
15
THINGS WE LOVE
16
EVENT REPORT: THROUGH THE WARDROBE
20
CANADIAN EVENT VENUE AWARDS
23
WHAT YOU SHOULD KNOW WHEN CONSIDERING A BRAND CHANGE
25 EYE ON DESIGN: INSPIRED SPACES 29
#INSTALOVE: THE EDITOR'S FAVE FOODIE PICKS
35
EVENT REPORT: EATERTAINMENT DEBUTS LAMBORGHINI URUS
39
EVENT REPORT: CSE LIVE 2018
52
INSIDE THE 21ST CANADIAN EVENT INDUSTRY AWARDS
61
21ST CANADIAN EVENT INDUSTRY AWARDS WINNERS & FINALISTS
84 THE MARRIAGE OF TUNES & TECHNOLOGY
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 1
MAKE AN IMPACT LEAVE AN IMPRESSION
Take your meeting from boring to brilliant with a show-stopping business event in a Cineplex auditorium.
Best-in-class presentations
Imagine the impact of your presentation on the big screen. Fully equipped to accommodate your audio visual needs, our theatres offer a turn-key solution that rivals no other.
Convenient locations, coast-to-coast
Abundantly located throughout every province, Cineplex theatres are recognizable, accessible, offer plenty of parking, and are close to public transit for accessibility.
Ready to think outside the boardroom? Meeting planning made simple!
Cineplex.com/Meetings ™/® Cineplex Entertainment LP or used under license.
• Convenient locations • Immersive sound and video • Comfortable stadium style seating
Ideal for multi-city meetings
Our simulcast capabilities make it easy to connect with other locations across the country for same-day events.
Dedicated planning and service staff
Count on professional, attentive service and a seamless planning process. Our team will assist with in-house catering, AV and meeting logistics so that you can focus on the big picture.
I was on a call the other day talking to a decorator about a challenging and unique installation. They were concerned they were not going to be able to deliver on my expectations and I was concerned they were misunderstanding what my expectations were.
EDITOR'S NOTE
Either I was not articulating my vision well, or they were not listening well; regardless, neither of us was at fault, we just were not getting anywhere. The me from ten, maybe even five years ago would likely have gotten frustrated, possibly even chose to end the call and try again later, but that’s not what happened this time. Maturity, growth, experience, time in.. these are all things that contribute to the way we respond, and react. In this particular instance, instead of continuing to run in circles, I used my hard earned wisdom- and decided to ask my vendor if they would allow me to add a third party to the conversation; someone we both knew and whom I believed would be able to bridge this divide. They agreed, and so, with a respectful nod to Who Wants to Be A Millionaire... I phoned a friend. Luckily this friend, picked up the phone and was kind enough to join us. I started the conversation by saying something like “I know we all go back a long way and as mutually respected professionals, I feel safe to say that I am struggling to communicate my vision and I am reaching out for support. What happened next was truly enlightening. Instantly the tone changed; the tension was gone; the dialogue flowed; my colleague was able to jump in and share the concept in a way that the designer heard and most importantly, hearing someone else’s method of succeeding in this situation allowed me to stand back and see where it was I was struggling and why. After the call my colleague acknowledged my willingness to ask for help; to admit I am not an expert in everything and to reach out to achieve the best results. This little exchange felt like a personal win for me because it provided an opportunity to visually experience my personal growth.
The lesson here? I believe, that so many of us, especially women in events, try to do it all and we don’t ask for help. Event planners have to become experts overnight in decor, catering, registration, logistics, design, tech, plating, guest management, sponsorship, writing… and... more often than not with little experience, we have to just figure it out. After all, how hard can it be right? The cost to this "I can do it all attitude? Time, health, and emotional wellness? This profession is unlike any other. You would never walk into a Public Affairs department or a marketing department and see people jumping lanes all day, back and forth. Most professions don’t operate that way. You have your role and you collaborate, but you are not expected to do everyone else’s job. When did we decide, we needed to be experts at everything? When did we put this kind of pressure on ourselves? As planners and as women we are often afraid to ask for help or we don’t want to. There are lots of A type people in this business and it goes without saying we want to control everything. But what if… just if, the next time you are struggling, the next time you are stuck, instead of slugging it out like I would have done ten years ago and ending up with a potential failure, you reached out and phoned a friend. What would that look like? Probably like it did for me a couple days ago; with a win for everyone, a successful collaboration and a reminder that I have some pretty amazing supports out there and I do not have to do it all.
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 3
The Event Storyteller Bringing creative ideas to life!
expert planning • decor & design • event animation
Call: 416-970-2044 I events@creativetwist.ca www.CreativeTwist.ca
eventmarketing
THE
POWER of
EXPERIENTIAL MARKETING By Stacy Wyatt
Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the end user.
Mandell Entertainment Group's live event for Roots Canada.
The boom in experiential marketing may lead many to think this is a relatively new marketing strategy but the truth is, the concept has been around for a long time. At the 1893 worlds fair, companies showcased their latest innovations in front of large groups eager for a once in a lifetime experience. Car shows in the 1920s became the popular way to market automobiles to consumers. They did more than just showcase cars in a museum-like atmosphere; they created showy events that motivated people to buy and treasure their cars. Who can forget the Miller Lite Taste Challenge designed to reach people from different demographics in memorable ways. Today, more and more brands are recognizing the opportunity live events offer to cut through the clutter and connect directly with customers Here are three unique examples of companies marrying strategic marketing goals with innovative event design to create powerful experiential activations.
BOOK YOUR NEXT EVENT WITH GOURMET CUISINE BY MAY 31, 2018 AND RECEIVE
OFF YOUR 1ST ORDER!!! 10% Offer valid for first-time Gourmet Cuisine clients only. A minimum order of $500 before taxes is required to activate this promo. Offer valid until May 31, 2018. Terms and conditions apply.
www.gourmetcuisine.com
Call Now 416-461-5890
Wildfire Experiential and Events decided to meet the needs of style hungry people across Canada by creating the Style Happy Tour. They transformed a van into a bright pink mobile salon that traveled across the country with a team of four on an epic Canadian road trip. They visited big cities, small towns and everything in between. The objective was to find people across the country having #badhairdays or feeling #blah about their style, transform them into #stylehappypeople and get young Millennials excited about the Chatters brand. The journey began in Vancouver, BC and traveled to key cities across Canada including Kelowna, Calgary, Edmonton, Regina, Winnipeg, Thunder Bay, Toronto, London and wrapped in Ottawa, ON on June 29th. Along the journey, the Style Happy team stopped in small communities with the Style Happy Van to provide a pop up salon experience offering blowouts, styles, haircuts, fun and
Chatters Salon products. Guests were welcomed in to the Style Happy Van, invited to select their style service of choice and then pampered and transformed by on-site stylists. Video captured people’s stories on the spot and their team spread the Style Happy story beyond the communities we visited by creating rich social media content including six online episodes and tutorials. Not only did this experiential campaign generate significant excitement and walkup audiences along the route, numerous local influencers also visited to get the latest topknot, beach waves or fishtail braids, which they then shared via their Style Happy story with the rest of Canada.
THE RESULTS? • Visited 5 provinces, 9 cities, and many towns across Canada • Created 6 Style Happy episodes capturing footage of the pop up salon executions • Visited numerous iconic Canadian places and landscapes • Created complimentary online hair tutorials • Had over 500 Canadian styled in the Style Happy Van
Watch The Video
Stardust StardustDecor Decor&& &Events Events Stardust Decor Events www.stardustevents.com www.stardustevents.com www.stardustevents.com (905) (905)479-7000 479-7000 (905) 479-7000
L eteetthttehheededdceeoccrooarrtaaittniignnggbebbgeeiggniinn ‘T‘‘iTTsiistshttehheeSeSSaeesaaossnoonntottooShSSihhniienn.ee..LL
Create Create anan an unforgettable unforgettable event event with with Spectacular Spectacular Décor, Décor, Draping, Draping, Create unforgettable event with Spectacular Décor, Draping, Centre Centre Pieces, Pieces, Creative Creative Floral Floral Arrangements, Arrangements, Linen Linen and and Chair Chair Covers, Covers, Centre Pieces, Creative Floral Arrangements, Linen and Chair Covers, Furniture, Furniture, Entertainment Entertainment and and Activities. Activities. Furniture, Entertainment and Activities. Everything Everything you you need need for for aa memorable a memorable memorable party. party. Everything you need for party. For For expert expert decorating decorating ofof of your your corporate corporate holiday holiday event, event, For expert decorating your corporate holiday event, contact contact usus us atat at (905) (905) 479-7000. 479-7000. contact (905) 479-7000. www.stardustevents.com www.stardustevents.com www.stardustevents.com
For the Mentos Hello Freshness campaign, Citizen Relations introduced Canadians across the country to Mentos Pure Fresh gum through a buzz-worthy experience that created shareable content for consumers. They built a story using characters called Yeti’s from planet “Fresh” to form a Yeti Invasion across Canada whereby they had run out of Mentos Pure Fresh gum on their own planet, and came to earth for more. Citizen created a team of 20 Yetis – custom made costumes with Mentos blue faces, hands and feet - wearing various branded props. Each costume was designed and “propped” to amplify individual personalities of each Yeti. Yetis were accompanied by 50 Brand Ambassadors wearing Mentos branded t-shirts and deployed around hightraffic downtown locations, and university campuses, in Vancouver, Toronto and Montreal. The activation took place on the same day at the same time in each city requiring over 70
Fresh bottle to the footprint increased visibility, while also acting as a great photo backdrop for photo shoots with the Yetis. They also visited Stanley Park and Kitsilano Beach in Vancouver, dog parks, Kensington Market and Chinatown in Toronto and the Gay Village, Jacque Cartier Bridge skate park and Square Victoria in Montreal. Yetis rode bikes and skateboards, tried poutine and their first Japa Dogs – engaging with consumers and these interactions were captured on video to create social media content which deployed over the 30-day campaign.
Watch The Video
activation staff. Teams hit the streets in over a dozen locations throughout downtown cores to create a “takeover effect” – coupled with a strong out-of-home media campaign and PR influencer program to support creating a true “invasion.” In addition to the guerilla street teams, the Yetis and Brand Ambassadors also invaded frosh events on university campuses continuing to make fresh connections. 10’ x 10’ branded tents anchored the experience. Students played branded Plinko games to win full size bottles of gum. Adding a 9’ inflatable Mentos Pure
THE RESULTS? Consumer’s got to meet the Yeti’s in real life forming those connections that can only be made with a high-five, hug or sharing that memory together. Consumers were eager to share their Yeti experiences on social media, while sharing their second piece of Mentos Pure Fresh gum with a friend resulting in distributing over 174,000 samples and garnering +200 million impressions.
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 11
Mandell Entertainment Group's live event for Roots Canada.
Mandell Entertainment took a different approach to experiential marketing, where by they didn’t go to the consumer, they brought the consumer to them for a true 360 immersive brand experience.
Using a combination of technology, social media and live event design Mandell Entertainment created a live marketing event for Roots which completely revolutionized the way buyers and influencers interacted with the brand during its peak winter campaign. Mandell was hired to create this experience for fashion media and influencers. The objective was to use a live event to reimagine the highly anticipated and traditional holiday gift guide with a game-changing shopping experience for the beloved Canadian lifestyle brand. Roots Northern Light combined live music, technology, art and fashion, with guests being able to shop the collection as they were seeing it walk down the runway using the “Roots Live” mobile app. To create this epic experience, Mandell used over 400 ft. of screen surface to cover 3 sides of the ballroom. The Roots Live app worked a lot like Shazam but for live events. It scanned the music that was in the room and picked up the ultrasonic sound waves, populating the screen with the individual products guests were seeing on stage. The custom musical score was created by classically trained violinist Andrew Forde with vocals performed by the up-and coming Canadian pop artist Ryland James and accompanied by an original video viewed on huge screens covering three walls of the venue.
Watch The Video
Everything seen on the video was completely original artwork, meant to celebrate the best of Canada from elements to artists and icons acting as the backdrop for the runway, the video also featured lifesized models, which at times, looked so realistic that they could be mistaken for the real models walking the runway. Mandell shot the video on a green screen and then had animators’ custom animate all the backgrounds to put the models in. The result was a surreal blend between the dreamy and the mystical aspects of the holidays that paired with what was in the room creating a sensory overload. The event concluded with a performance by JUNO Award Winning multi-platinum recording artist Ruth B. The use of social media, allowed Mandell to live stream the entire show, extending the live launch of the brands holiday line to the masses and opening an online portal to allow them to buy off the runway as well.
THE RESULTS? • Video Views +1.1MM • Reach +2.7MM • Impressions +7.1MM • Mentions 441 • Engagement 43,000 SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 13
HOST BETTER EVENTS Redefine the meaning of fun when you plan your next event at The Rec Room. With up to 60,000 sq. ft. of entertainment space, Canadian-inspired dining, and gaming options ranging from shuffleboard to the latest virtual reality, it’ll be like nothing you’ve hosted before. With our onsite professional event planner always ready to assist, you’ll have everything you need to pull off your best event yet.
LOCATIONS · South Edmonton (AB) · West Edmonton Mall (AB) · Toronto (ON) · Calgary (Deerfoot, AB) · Coming Soon: London (ON), Mississauga (ON) + Vancouver (BC)
Take the hassle out of planning your next event. For a preview of our offerings visit
TheRecRoom.com
TM
® Cineplex Entertainment LP or used under license.
1
thingswelYve A collection of products specially curated to appeal to busy event professionals. You can’t always take a real break, you travel often, you
STAY ENERGIZED
don’t eat properly... so these little gems will
LYFT - Energy To Go
help keep you up and on top of your game
Anytime you need a coffee but can’t get to one, pureLYFT is the perfect solution.
2
Lyft turns a simple glass of water into a fruity caffeinated beverage. It comes in fabulous flavours and is easy to toss in your purse or pocket for that dose of energy anytime. Get your buzz on at
3
IT'S IN THE BAG
NoviConnected 4 Wheel Hubless Travel Roller
NoviConnected is a top of the line suitcase engineered for performance with a spacious main compartment that comes equipped with an app controlled, 10050mAh battery bank. The detachable power bank is capable of simultaneously charging USB-C and USB devices, transforming every terminal, station or port into a personal power hub. Epic!!!
www.purelyft.com.
PERSONAL DEVELOPEMENT
Coaching Sessions Not a “thing” but still a great idea, for anyone wanting to grow personally and reach higher professionally. Our go-to coach for success, wellness
Check it out at www.incase.com.
and personal development is Carol Moxam; for a business tune up and epic guidance on how to market and sell your services, there is only one go-to and it's Lara McCulloch.
And last but not least you need to know about Azim Jamal, a globally recognized coach who is dedicated to inspiring leaders to achieve material success blended with a deep sense of purpose, passion and happiness. He is your soul-searching guru..
Not Pot
4
Not Pot' chocolate hearts are functional chocolates that are made with a simple ingredients that include CBD-rich hemp oil. Not Pot created its chocolates because anxiety affects 40 million people annually. As the product is made with hemp and not marijuana, it is legal as a herbal supplement and helps people relax and unwind without the properties and the feeling of a high that comes with THC. Grab yourself a stash at
When you need something sweet on the go, pack these babies in your bag and skip the dreaded vending machine. Low cal and naturally delicious, Justins Peanut Butter with Banana chips feed the craving and give you a boost. Get
www.notpot.com.
yourself some snacks at shop.justins.com.
5
PACK -IT
Justin's Snacks To Go
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 15
THROUGH THE WARDROBE THE VANCOUVER EVENT INDUSTRY HOLIDAY PARTY FOR ILEA VANCOUVER, MPI BC CHAPTER AND PCMA CANADA WEST Through the Wardrobe: The Vancouver Event Industry Holiday Party for ILEA Vancouver, MPI BC and PCMA Canada West was the 2nd installation of this collaboration between these local associations that share many overlapping members. Produced by Alex Bickers and Heather Sharpe, and Presented by the JW Marriott PARQ Vancouver, this event - Into the Wardrobe was a blockbuster success. Inspired by C.S. Lewis’ The Lion, The Witch and The Wardrobe, and the epic quest of the Pevensie children, Through The Wardrobe: transported over 450 guests directly into the magical world of Narnia. The pre function took place in the “attic” before the towering wardrobe, recreated from the movie design by Production Canada. Upon reveal, an ice Queen and King opened the magical doors inviting guests through the wardrobe complete with accents like faux fur coats and moth balls to recreate the true experience. Guests entered the winter wonderland and were immediately greeted by the iconic lamp post complete with an actual snowstorm. The brilliant winter design was created by Elizabeth Stanley Event Design with lighting and sound effects provided by Innovation Lighting and Showkraft Production Services. A 12-foot-high LED wall by SW Event Technology, towered over DJ Goodspin with mapping by GO2 Productions of Both Aslan, The White Witch and a winter wonderland to complete the look.
The venue, one of the city’s newest and most gorgeous event spaces treated guests to the ultimate in luxury catering with winter feast inspired dishes like roast lamb, forbidden rice risotto and Turkish delight. The Vancouver Event Industry Holiday Party is an opportunity for the Vancouver event industry to come together in the spirit of collaboration to support emerging Vancouver event professionals through funding each associations’ scholarship programs individually.
Association member's initial reaction to the reveal.
ILEA Vancouver, MPI BC Chapter and PCMA Canada West Holiday party in support of our city’s emerging event
“
“
I am absolutely thrilled to once again be involved with the
professionals. I firmly believe it is our responsibility to leave a legacy and support and mentor those that will come
after us. What a fantastic time to bring the Vancouver event industry together to celebrate our mutual success. Alex Bickers, Past President, ILEA Vancouver
18 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
PRODUCED BY: Alex Bickers, Elizabeth Stanley
Event Design Heather Sharpe, Sherpa Group Events PRESENTING PARTNER:
JW Marriott PARQ Vancouver PRODUCTION TEAM:
Innovation Lighting , Showkraft Production Services , GO2 Productions , Production Canada Elizabeth Stanley Event Design PRODUCTION PARTNERS:
Tourism Edmonton , Business Events Victoria , Meetings Prince George , Transformit , Paintertainment , Freeman AV , Greenscape Design and Decor , Loungeworks , SOS Charging Solutions , Scene Ideas , FMAV , Vision Event Photography , Hollynorth Production Supplies , Chair Decor Etc , Showtime Event and Display , Nasco Staffing Solutions , Summerhill Pyramid Winery , Brian Dennehy Photography , Christopher J Design , Signboom , Colour Time Printing , Jon Benjamin Photography , DJ Goodspin , Rebelux Creative , Mybadges.com, BOLD Event Creative SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 19
CELEBRATING CANADA'S FINEST EVENT VENUES Canadian Special Events Magazine is proud to announce the launch of the Canadian Event Venue Awards (CEVA). This exciting and groundbreaking awards program is designed to showcase, recognize and celebrate outstanding achievements in event venue management, innovative venue design, venue marketing, in-house catering and planning and customer service. The competition will highlight venue excellence not only in business but also the venue's location, features and creativity.
ENTRY PERIOD ENDS SUNDAY OCTOBER 12, 2018
Frances Morenc y
o
AWARD CATEGORIES From spectacular wedding venues to modern warehouses, conference rooms to charming lofts, interactive venues to intimate locations, hotels to banquet halls, the Canadian Event Venue awards will recognize the places and the people behind the country’s most incredible and successful event spaces. Best New Event Venue in Canada
Best Hotel Event Space in Canada
Best Wedding Venue in Canada
Best Museum/Gallery Event Space in Canada
Best In-House Catering Department
Best Country/Rural Event Venue in Canada
Best Venue Event Planning Team in Canada
Most Tech-Savvy Event Venue
Best Historic Venue in Canada
Best Restaurant Event Space
Best Academic Event Space in Canada
Best Interactive Event Space in Canada
Best Conference Venue in Canada
Most Intimate Event Space
Most Creative Event Space in Canada
Best Event Venue Salesperson of the Year
Most Eco-Friendly Venue in Canada
Best Venue Marketing Team in Canada
Best Canadian Event Venue Management Group
Canada’s Most Outstanding Event Venue of the Year
LEARN MORE AT CANADIANSPECIALEVENTS.COM/CEVA
Full Service Event Management & Design
ESPINC.CA Full Service Event Management & Design
ab
business&branding
What You Should Know
When
Considering
Organizations can spend a considerable amount of money to create a new brand. Since business environments change constantly, rebranding can help a firm adjust to a new reality and create a new perceptual space. Many companies do not conduct any market research when considering a brand change; they simply change the name to something that is appealing. However, brands have meaning and they have a history. Market research can discover who or what the current brand really is, and who or what it can be, not just to the current employees, customers or members but also to the potential employees, customers or members it seeks to acquire through a new brand. Market research in terms of gaining reactions and impressions from the target segments of the desired audience is essential to truly understanding the impact, if any, the new brand will have.
Media icon Ellen DeGeneres suggested “Sometimes you can’t see yourself clearly until you see yourself through the eyes of others.” Market research can discover how key groups currently see your brand and compare it to how you hope they see your brand. Market research in the form of focus groups, surveys, interviews and other methods can replace hope with evidence of how the brand will be perceived. Jeff Smith of branding company Sentio Marketing has used the benefits of gaining insight from research into numerous rebranding efforts. “Tapping into the minds of your audience through brand research can provide you insights into how your brand is performing and where there are disconnects with your customer base. Brand research helps provide clarity and identifies where your brand needs adjusting.”
rand change
By James Bost, Jones PR
Kay Holt was the Executive Director for Canterbury Chorale Society, where she led a rebranding effort before she became the Associate Director and Associate Professor of the Graduate Program in Non Profit Leadership at Oklahoma City University. “It is important to hit the refresh button every so often with a communications package,” suggested Dr. Holt. “What can be most amazing about the whole process is the discovery, which can happen when an organization remains open to the art of possibility.” There is a strong conclusion that you need to conduct research, usually by hiring an independent research firm if you do not have a dedicated research department, to fully understand how a new brand could reshape perceptions, and if your efforts will actually achieve that goal. Now that the importance of market research on rebranding has been illustrated, how do you know when you should consider a new brand? Keep an eye out for our next article that will focus on the clues that suggest you need to consider rebranding. SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 23
INSPIRED SPACES
SENECA STUDENTS CREATE INSPIRING SPACES FOR ANNUAL COMPETITION
Vivian Leung, Silver Award Winner Fan Meeting for Korean idol Suzy Bae SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 25
Group shot of students from Seneca’s Event Management – Event and Exhibit Design program with John MacBride, Program Co-ordinator & Marta Urbanowicz of Artam Designs Inc. Mya Scott, Gold Award Winner Fashion Show Lunch for Gucci Pre-Fall 2018
Seneca students don’t wait for inspiration to strike… they create it! On February 21, Seneca’s Event Management – Event and Exhibit Design students competed in Inspired Spaces, the program’s annual tabletop challenge. Students were tasked with creating an event for a fictitious client and designed everything from the ground up, including the venue, theme, caterer, florals dor and more. Students also designed sample tabletops, which they showcased to professionals from the event industry.
Vivian Leung received the Silver Award for her fan meeting for Korean idol Suzy Bae. Her tabletop included dozens of candles and miniature flower vases in a soft palette of mauves and pinks. Images of Suzy were scattered across the table as takeaways for the guests.
“This event is possible through the hard work of Seneca students, faculty, and the generosity of Event Rental Group, ILEA Toronto, Presidential Gourmet, Artam Design, Jackie O, The Butler Did It, and Canadian Special Events Magazine,” says John MacBride, Program Co-ordinator of Seneca’s popular program.
Danielle Webster received the Industry Choice award for her Underworld Wedding. Her lush and dark tabletop was based on the greek myth of Hades and Persephone and was the perfect choice for her alternative couple: the groom is a tattoo artist and the bride is a fashion buyer.
Mya Scott received the Gold Award for her Fashion Show Lunch for Gucci Pre-Fall 2018. Her tabletop reflected the edgy and often mismatched patterns that make up the Pre-Fall collection.
Follow @SenecaFashion on Instagram and Twitter to see more student work.
Danielle Webster, Industry Choice Award Winner Underworld Wedding
Alia Sallam won Bronze for her Hogwarts-themed anniversary party. Her tablescape of candles, marauder maps, potions and horcruxes injected fun and frivolity into this social occasion.
Alia Sallam , Bronze Award Winner Hogwarts-themed anniversary party
#InstaLOVE
Our Favourite Picks That Will Leave You HUNGRY
@italianfoodphotography Because who doesn’t love pantone colour of the year inspired salad. #foodart #saladista #eventfood
#lettucelove
Still Crushing Hard Over Foodart, Behold This Pretty Spectacular Collection Curated By @eventgirl.stacywyatt because... #weheartevents
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 29
@foodartchefs "Haida Gwaii Halibut Roasted Cauliflower, Caramelized Fennel, Potato Fondant, Brussel Sprouts, & Wasabi Cauliflower Puree." #instafood #food #foodporn#foodie #feedfeed
@eatertainment Excuse us while we dive into this pasta dish #gastroart #foodie #eatertainment
@yblinc Avacado, Tomatoes, mozzarella, basil, beetroot... #foodartchefs #gastroart #theartofplating
@foodartchefs #FishFriday By @heinzbecklapergola "Mullet sandwich..." #foodphotography
30 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
@rebeccachanweddings The cutest little charcuterie boards with @danieletdaniel @mangostudios #rebeccachanweddings
@chefsentjurin Raspberry chocolate cube box #instafood #food #foodie
@artheartofplating Whipped earl grey panna cotta w/ candied bergamot, honey fluid gel, lavender tuile and meringue by @elyrowen #TheArtOfPlating
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 31
CANADA’S LEADING
SPECIALTY INSURANCE
FOR THE EVENT INDUSTRY
Special Event Liability Host Liquor Liability Party Alcohol Liability
Event Planner Liability
Caterer Liability
Event Cancellation/ Non-Appearance
Food Trucks/ Stalls & Concessions
Performer Liability & Property Coverage
Miscellaneous Property
Server Liability
Weddinguard Wedding Insurance
Exhibitor/Vendor/ Kiosk Liability
Quick and Easy Applications Online at www.palcanada.com
eventmarketing
Eatertainment's Director Sebastien Centner
EATERTAINMENT DEBUTS
LAMBORGHINI
URUS
Luxury card brand Lamborghini’s “Urus” made its Canadian debut to 300 guests at the Design Exchange in Toronto earlier this year with the iconic Eatertainment Events & Catering at the helm of the creative design and execution. With a history of orchestrating launch events for luxury car brands not only in Toronto but worldwide, including the BMW M Series in Istanbul & Capetown – Eatertainment was ready and well versed when they got the call from Lamborghini's media agency Iris Worldwide to unveil the world’s first Super Sports Utility Vehicle hailed as the fastest SUV on the planet. The art deco architecture of The Design Exchange provided the perfect atmosphere for the masculine brand with minimalist seating vignettes and simplified florals to accent the venues already stunning environment. Eatertainment's Director Sebastien Centner, together with Executive Chef Christopher Matthews, worked in tandem with Lamborghini's Executive Chef Andrea Zanin to develop the menu. The Inspiration for the cuisine came from the brand's own philosophy: start with the best of the best ingredients and they did, including serving Italian wines such as Valpolicella and prosecco. No event is ever without challenges; "It was a U.S media office working with a Canadian catering & events company for an Italian brand", says, "so it was an important task to make sure nothing was lost in translation." said Eatertainment Senior Event Manager Michel Dauda.
36 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
eventreport - calgary stampede
"It was important the ingredients were representative of Italy with the focus on the flavours and emphasis on everything being handmade, not overcomplicated but effortlessly flavourful" -- Sebastien Centner, Eatertainment's Director
BEYOND CONVENIENT
BEYOND COMFORTABLE
BEYOND PREPARED
BEYOND DELICIOUS
Toronto’s True Centre With our $120 million renovation, we spared no expense to create an unforgettable experience. Sheraton Centre Toronto Hotel boasts luxurious guest rooms, more than 130,000 square feet of sophisticated meeting space, a spectacular Club Lounge and an unparalleled location in the heart of downtown Toronto. For reservations and more information, please visit sheratontoronto.com or call 416-361-1000.
GO
BEYOND
123 Queen St W, Toronto, ON M5H 2M9
THE INSIDE SCOOP AT CSE Live is Canada's Premier event designed exclusively for people who plan live experiences. The 3-day gathering draws creative professionals from across North America to network, learn and discover. CSE Live features bold speakers sharing ground-breaking ideas and forward thinking concepts planners can use to make their events more powerful, more innovative and ultimately more successful. Save the date for March 25-28, 2019 and bring your team to Toronto for CSE Live. Join the conversation, connect with people who think like you, and elevate your planning process with education that moves you to change the way you think about live events. Let everyone else put on a conference. THIS is the celebration of creativity and innovation.
THANK YOU TO THE 2018 SPONSORS
OPENING NIGHT
ALL PHOTOS BY AGI STUDIO
Delegates could not stop talking the Opening Night Kitchen Kiki, produced by POP Kollaborative Live Experience Agency and hosted by The Addisons Residence; an uber cool venue in downtown Toronto owned by the John Doe Group. The event’s theme was based off the iconic kitchen party and was inspired by the hit song by Scissor Sisters - Let's Have A Kiki. Producer, Meghan Hird, Director of Live Experiences at POP, made sure it and lived up to its name by creating a super chill vibe for delegates to get comfortable, connect and unwind with great tunes and low key, throwback entertainment like 70’s table games Jenga and Trivial Pursuit. The venue, is already designed to replicate a high-end residence so Decor & More Inc was able to add a few finishing touches to complete Meghan’s vision. What made this event distinctive and so well received by attendees was the way that every detail was crafted to consider engagement and guest comfort. From fabulous cocktails and a custom designed menu to the “less is more” concept that allowed everyone to effortlessly move through the space, guests were able to relax, unwind and enjoy a really good party.
Food was the real centerpiece of this affair. Meghan collaborated with Gourmet Cuisine, to design a menu that would tell the story of the event and shape the guest experience. The innovative dishes ignited fond memories of late nights at the kitchen counter. Guests dined on comfort food with a twist like "Not Your Tomato & Grilled Cheese”, Blue Corn Pogos, Pineapple Pizza Shots, Little Mac Ramen Slider (with a Vegan “Beef” Patty, and vegan Mac Special Sauce), Jackfruit Crab Cakes and Mini Mexican Nachos. Desserts included End of the Bowl Bites” (Mini Charms Marshmallow Milk Jam, Cereal Crust) and Inside Out Joe Louis. The entire menu was designed to bring us home and that it did. In addition to Gourmet Cuisine, Rodney's Oyster House provided fabulous freshly shucked oysters and POP sponsored a Frosé (Frozen Rosé) provided by John Doe Group.
The concept of a family residence, injected with the personality of The Addisons, creates a true feeling of a house party. The residence is 4500 sq. . 400 person capacity venue with 3 fully functional bars. Modular furniture throughout each of the house inspired rooms, Kitchen/Dining Room, Living Room & Den are separated by glass doors and can be fully customizable to suit your every need. State of the art DJ booth, outfi ed with complete audio setup help make your event more enjoyable. The 5000 sq. . 400 person outdoor patio is a beautiful backyard oasis in the heart of downtown. A hidden gem equipped with 2 fully functional bars, communal seating, outdoor kitchen and life size games.
WELLINGTON STREET WEST
| EV E N T S @T HE A D D ISON STO¡COM
CONFERENCE All sessions were held on a spectacular main stage, designed and produced by Quest Audio Visual, with all design and graphics by Canadian Special Events' in-house design team. Essential Event Rentals, sister company Chairs Galore and Eden Planning Inc collaborated with Stardust Events and AirStar Lighting to build one of a kind learning spaces. Paradigm Events designed the unique break spaces and interactive areas like the design lounge to keep delegates busy and entertained throughout the day. From the morning coffee house to the to the DJ to the fruit carving competition, guests were engaged and well fed.
ALL PHOTOS BY AGI STUDIO
eventreport
The education was standing room only during back to back power sessions. From Entertainment Trends to Experiential Catering, Crisis Management, to Vendor Negotiations, to BIG Ideas for 2018 and Creative Concept Building, this year's line-up hit it out of the park. Speakers from Vancouver to Las Vegas shared their experiences, strategies and secrets with hundreds of independent and corporate planners. Highlights included: Julius Solaris, Editor at Event Manager Blog who shared his Global Trends Report, Thought Exchange who led delegates through the process of Idea Harvesting, Janice Cardinale and Hailey O'Bright from The Idea Hunter talked entertainment and personal branding, renowned Toronto event designers Eric Aragon and Chad Brincheski discussed design conceptualization, Sebastien David from SĂŠnik Events got everyone thinking hard about money, the team from ILEA that ran Event Wars 2.0, Ken Kristoffersen and Meghan Hird from POP Kollaborative Live Experience Agency presented two sessions on strategy and using food as an experience and many others wowed the audience with expertise, ideas and inventive ways to build better events.
PHOTO BY EVENT LEADERSHIP INSTITUTE
Delegates made their own portrait cookie with Selffee.
Guests enjoyed a gourmet lunch catered by the Sheraton Centre Toronto's talented culinary team and snacked all day on creative break stations designed by Paradigm Events, like make your own trail mix, smoothie bars and fun foods keep those energy levels high. The conference program came to a close on a grand note with a fabulous wine, and food pairing class by Erin Henderson of Wine Sisters aptly called "the Wine Down."
PHOTO BY AGI STUDIO
PHOTO BY QUEST AUDIO VISUAL
WATCH CSE LIVE '18 FROM HOME All delegates received a pass to Event Leadership Institute for three months to watch CSE Live sessions PLUS all 140 of their online courses. If you missed CSE you could still access the classes by clicking to the right and signing up for a temp membership.
Watch Now
PHOTOS BY AGI STUDIO
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 47
www.questaudiovisual.com
LED and Video Walls ROE 2.8mm LED Wall
ROE 3.9mm LED Wall
Quest Vision 5.9mm LED Wall
• Over 100 panels in inventory
• Over 300 panels in inventory
• Over 100 panels in inventory
• Panels are 19.6” x 19.6”
• Panels are 19.6” x 19.6”
• Panels are 19.6” x 39.3”
• Curveable
• Curveable
• Curveable
• Indoor
• Indoor
• Indoor/outdoor
NEC 46” Thin Bezel Video Display Monitors • Full 1080p high-definition resolution • Professional-grade LCD panel and components • Expanded connectivity with digital loop through
and much more!
Tel: 416-340-RENT (7368)
Toll Free: 1-888-808-4699 | Fax: 416-335-6469 Email: sales@questaudiovisual.com
48 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
QUEST AUDIO VISUAL 90 Nugget Ave. Toronto, ON M1S 3A7
eventreport
TRADE SHOW Canada's premium event vendors brought their "A" game to CSE Live 2018 to create a one of a kind experience for everyone who walked through the door. The interactive show floor was designed for delegates to discover something new around every corner. Innovative and unique vendors showcased products, performers, food, design, technology and affordable solutions in a way that made attendees feel like they are exploring ideas rather than attending a trade show.
ALL PHOTOS BY AGI STUDIO
The latest in gaming and photo tech showcased one of a kind experiences like a mini curling rink to a VR Rollercoaster to insane displays of indoor tenting. Performers roamed the aisles and pop up conversation pods lined the floor creating just enough quiet space for a chat but not far enough to miss any of the action.
Food once again took center stage with the GIANT Tasting Lounge. This fresh element of CSE Live was a massive hit with attendees who lined up all day to sample products served by local purveyors of specialty food and drink. Patricia's Cake Creations, Edible Balloons, Lab Sense, Dixons Distilled Spirits, Leslieville Cheese Market, Rodney's Oyster House, Mad Mexican and Cotton Wood Agency Wines & Spirits were just a few of the Tasters at CSE Live 2018. Oliver and Bonacini showcased their edible dirt salad experience and epic take on food presentation, while Gourmet Cuisine, Succulent Chocolates and Sixty Six Brix shared their unique and innovative food ideas.
PHOTO BY AGI STUDIO
PHOTOS BY AGI STUDIO
Vendors and attendees gave rave reviews about this year's event calling it the best show they have experienced with CSE. After 21 years that's quite the compliment. The success of this year's show was due in part to the incredible event partners (found on page 39). Media partnerships and strong industry relationships make CSE Live thrive and allow the show to continue to evolve with the changing industry. Huge kudos to all the partners who took ideas, inspiration and their passion for events and created a valuable experience for everyone who participated. Save the Date for March 25-28, 2019.
Audio Visual Services | Event Production | DJ | Live Entertainment
www.ScotiaEvents.com
“
“
ALL PHOTOS BY AGI STUDIO
Idea Hunter designed magical and imaginative entertainment to complement not only the event theme but also the stunning esthetic of Hotel X Toronto.
54 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
eventreport
AWARDS GALA Hotel X Toronto was the setting of the 2018 Canadian Event Industry Awards Gala, where hundreds of the country's most elite planners, producers, and designers came together to celebrate their success and cheer on their peers. The event was quite the experience with stunning decor, exquisite cuisine, a fabulous venue and a team of professionals who worked together to build a night that would inspire the most discerning event planner; and‌ it did just that. ALL PHOTOS BY AGI STUDIO
Produced by Corey Mandell, President, Mandell Entertainment Group, the Xperience theme played off the Hotel X logo and was a nod to the level of service and experience one Xpects at a Library Collection Hotel. Thanks to the breathtaking designs by Decor & More Inc and entertainment by The Idea Hunter, the arrival space was striking. Set in front of a towering topiary wall, one of Hotel X Toronto's signature visuals, guests walked into a scene somewhere between ethereal and architecturally ideal. A colossal magical bird greeted guests, as models in natureinspired costumes led the way through the beautiful hotel lobby to the 3rd floor Victory Ballroom for the reception. The CEIA Gala is known for its Xquisite food and this year was no exception. Peter & Pauls Event Catering, is the in-house culinary team for Hotel X Toronto and led by their Director of Catering Laurie Bernardi, went to Xtreme lengths to plan and serve an Xceptional high-end menu. The event began with host Ben Mulroney speaking from backstage via hologram, courtesy of his new venture ARHT Media Inc introducing an unexpected presenter. The presenter, impersonating the President of a newly formed “event association� gave a provocative speech designed to stir controversy and get the audience rattled. Just as he started to get the crowd good and riled, off came the glasses and with a slight hair tussle, the mystery man's true identity was revealed as he broke into song and was joined on stage by his castmates from none other than the hit Broadway sensation the Jersey Boys. The crowd went wild. Other Highlights of the night includes performances by DATU, a one of a kind performance group presented by The Idea Hunter, and special appearance by Sean Jones and Miles Raine. In all, awards were handed out to 48 talented companies and individuals who truly embody what it means to be an award-winning event professional in Canada. 21 years in the making the gala was a brilliant success. Thanks to Mandell Entertainment for their unmatchable creativity and all the partners for your incredible collaboration..
Watch the Video
ALL PHOTOS BY AGI STUDIO
Catering was the highlight of this night. Peter & Pauls Event Catering, the in-house caterer at Hotel X Toronto created a custom designed menu that took things to new heights. Below is just a taste of what guests found while exploring the venue. HORS D’OEUVRES - Thai Salad Roll - Beet Rounds w/ Goat Cheese Mousse and Crushed Pistachios - Mini Curried Waffle Cone - Devilled Fresh Figs - Beluga Lentil Salad in Cucumber Cup - Soya Ginger Citrus Sesame Crusted Salmon on Soba - Savoury Mushroom Crepes - Lemongrass Chili Chicken POST CEREMONY ACTION STATIONS - Risotto w/ Wild Mushrooms, Leeks & White Truffle Oil - Grilled Cornish Hen w/ Lemon Herb Sauce on Roasted Root Vegetables - Braised Short Ribs over Truffle Mashed Potatoes w/ Oyster Mushrooms - Authentic Salmon Poke Bowl SALAD STATION A variety of salads served in individual mason jars, including - Quinoa Tabbouleh Salad - Roasted Yam, Lentil & Walnut Salad - Baby Arugula & Fennel Salad - Thai Mango Salad DESSERT STATION - Mason Jar Dessert w/ Fruit Cheesecake & Caramel Pretzel Brownies - CXBO Signature Chocolates - Apple Cinnamon Donuts with Dulce De Leche Homemade Apple Donuts - Nutella Banana Empanadas - Orange Liqueur Macerated Strawberries w/ Coconut Whipped Cream -
eventreport
THE PARTY Food, music, art, design, poker, luxury games, cocktails, custom cookies‌what more do you need to throw the party of the year? The Idea Hunter provided world class entertainment and touches to create the seal of success for the 2019 Gala. Thank you to Made to Measure, Avery Raquel (reception vocalist), Dueling DJ's, Les Chasseurs De Rêves, DATU (featured performer), MAC Cosmetics, Branded Bites, Vito Piacente, Emily Carriere, Marina Billinghurst, Tropicana Queens and Artam Design.
ALL PHOTOS BY AGI STUDIO
The reception space was beyond impressive. Stefanie Dunn of Decor & More Inc, designed a luxe, modern environment playing off the hotel’s natural esthetic while bringing in pops of colour from the CSE brand. Gorgeous white and chrome furniture accented with glowing candles, shades of pinks and magnificent flowers made an already beautiful space into a room that complemented both the event and the brands involved. Abbey Road Entertainment created an uber chic gaming lounge complete with casino tables and the latest in VR and adult games. The entire event was flawless. From Ben to the holograms, the recipient speeches, the comradery, humor, pride and amazing partnerships. Congratulations to again to Mandell Entertainment for their creative vision and to all the generous event partners for their wonderful collaboration. We cannot wait to see what happens in 2019, stay tuned.
60 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
CIRQUE CABARET by A2D2 Inc & Jet Entertainment
CONGRATULATIONS TO THE 2018 CANADIAN EVENT INDUSTRY AWARDS WINNERS & FINALISTS
All entries were judged by an esteemed panel of experts who represent a diverse cross section of the industry and offer a breadth of knowledge on the critical elements needed to create successful events. The Canadian Event Industry Awards are one of the most rigorous and challenging award competitions in the world for event professionals. The judging is a 4-stage process including pre-screening to eliminate non-qualified entries, a first round analysis to determine shortlists, an in depth evaluation where the entry is critically examined in detail for its caliber and merit and a final judging to elect the winners. To win a CEIA, is a true measure of excellence. Winners were announced at the 21st annual Awards Gala Dinner & Celebration on Wednesday March 21, 2018 proudly hosted by Hotel X Toronto. SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 61
BEST AUDIO VISUAL DESIGN FOR AN EVENT WINNER: POP Kollaborative & Proshow Audiovisual, Calgary, AB for Onward FINALISTS: bb Blanc Audiovisual & Entertainment, Toronto, ON for Right To Play Tribute Dinner 2017
ONWARD Pop Kollaborative & Proshow Audiovisual
FMAV, Calgary, AB for the ILEA Esprit Awards Gala 2017 Go2 Productions, Vancouver, BC for Façade Festival Mandell Entertainment Group, Toronto, ON for the David Foster 30th Anniversary Miracle Gala & Concert Quest Audio Visual, Toronto, ON for the Arbonne CNTC 2017
BEST EVENT PRODUCED FOR A CORPORATION/ ORGANIZATION OR BUSINESS WINNER: Cantrav Services Inc., Vancouver, BC for Electric Surge FINALISTS: Boom Goes The Drum Inc., Calgary, AB for Rendez-vous Canada 2017 “All The Stars” Bright Ideas Events Ltd., Richmond, BC for A Christmas Carol Celebration Citizen Relations, Toronto, ON for the Spotify 3rd Anniversary Party Creative Twist Inc. & Canadian Tire Corporation for the Canadian Tire – a 1922 Welcome curated by m incorporated, Toronto, ON for Toronto Life Most Influential 2017 Event aNd Logistix, Toronto, ON for Loblaw & Shoppers Drug Mart Pharmacy Conference 62 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
ELECTRIC SURGE Cantrav Services Inc.,
STEPHANIE & ARNOLD’S $98,000 DREAM WEDDING OneWest Events Inc.
BEST EVENT PLANNED FOR A PRIVATE INDIVIDUAL, GROUP OR CAUSE WINNER: OneWest Events Inc., Calgary, AB for The Great GatsBEA FINALISTS: DT Floral & Decor Inc, Vaughan, ON for Tyler’s Bar Mitzvah Jennifer James Events, Calgary, AB for Jamboree – Two Stepping For Change
BEST EVENT PHOTOGRAPHY WINNER: Photos With Finesse, Calgary, AB for Stephanie & Arnold’s $98,000 Dream Wedding FINALISTS: THE GREAT GATSBEA OneWest Events Inc
Phot-O-Holic Imagery, Toronto, ON for the Boat Rally for Kids with Cancer Photos With Finesse, Calgary, AB for A Night In Monte Carlo SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 63
ROOTS NORTHERN LIGHTS Mandell Entertainment
BEST EXPERIENTIAL MARKETING EVENT
BEST BRAND OR PRODUCT LAUNCH
WINNER:
WINNER:
Mandell Entertainment, Toronto, ON for Roots Northern Lights
Citizen Relations, Toronto, ON for the SickKids VS Limits Media Launch
FINALISTS:
FINALISTS:
Citizen Relations, Toronto, ON, for the Mentos Gum Hello Freshness Campaign
IMG Canada, Toronto, ON for the Big Feastival Canada Media Launch
Citizen Relations, Toronto, ON for Quaker Oat Lodge
Pacific Destination Services, Vancouver, BC & The Fairmont Empress Hotel, Victoria, BC for the Return of the Queen
GTA Selfies, Toronto, ON for Raptors 905 Home Opener Game for Bell Canada & MLSE McMaster University, Hamilton ON for McMaster University’s #Goals Week POP Kollaborative, Calgary, AB for Women for Conserving Canada’s Wetlands
SWIRL Custom Cakes & Desserts, Calgary, AB & Azuridge Estate Hotel, Priddis, AB for a Seasonal Dessert Tour
SICKKIDS VS LIMITS MEDIA LAUNCH
Citizen Relations
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 65
We create more than just spectacular events... we create experiences! Canada’s award winning event & conference producers
Toronto* Muskoka
416-760-0360 | www.paradigmevents.com | @paradigmevents
BEST EVENT PRODUCED BY AN IN-HOUSE TEAM AT A VENUE OR CORPORATION WINNER:
ALL ABOUT ME Fairmont Chateau Whistler
Fairmont Chateau Whistler, Whistler, BC for All About Me FINALISTS: Calgary Stampede, Calgary, AB for the Grand Opening Big Four Roadhouse Great Events Group, Calgary, AB for Foodies in the Park McMaster University, Hamilton, ON, for #Goals Week Sheridan College, Oakville, ON for Welcome Back Breakfast 2017 WestJet, Calgary, AB for the 2017 WestJet Corporate Christmas – The Steampunk Express
BEST FUNDRAISING EVENT WINNER: TIE Fondation du CHU de Québec, Quebec, QC, for Bal des Grands Romantiques Solutions with Impact, Toronto, ON, for the Montreal Culinary Showdown FINALISTS: BC Cancer Foundation, Vancouver, BC for the 2017 Hope Couture Hala Events & Communications Inc., Toronto, ON, for the McMichael Canadian Art Collection Moonlight Gala Providence Healthcare Foundation, Toronto, ON for the 24th Annual Silver Ball The Vancouver Art Gallery, Vancouver, BC for Monet’s Secret Garden Summer Gala
BAL DES GRANDS ROMANTIQUES Fondation du CHU de Québec
MONTREAL CULINARY SHOWDOWN Solutions with Impact
RECESS – RONALD MCDONALD HOUSE Fifth Element Group
BEST CORPORATE TEAM BUILDING EVENT
ONTARIO 150 FESTIVALS
WINNER:
Parléview
Eventology Canada, Vancouver, BC for The Big Picture – MTU Maintenance Core Values 2017 FINALISTS: Senik, Montreal, QC for Merch Discount Townhall The City of Red Deer, Red Deer, AB for the Staff Forum 2017: Step Out
BEST PUBLIC EVENT/FAIR OR FESTIVAL WINNER: TIE Fifth Element Group, Toronto, ON, for RECESS – Ronald McDonald House Parléview, Toronto, ON for the Ontario 150 Festivals FINALISTS: BRANDLIVE Group, Vancouver, BC for the Drum is Calling Festival City of Richmond, Richmond, BC for Canada 150 City of Surrey & John Donnelly & Associates, Surrey, BC for Surrey Canada Day Canada Place Corporation, Vancouver, BC for the Canada 150 at Canada Place Toronto Cider Festival Inc., Toronto, ON for the 2017 Toronto Cider Festival 68 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
THE BIG PICTURE – MTU MAINTENANCE CORE VALUES 2017 Eventology Canada
WESTJET DESERT LIGHTS Westbury National
BEST TECHNICAL SUPPORT FOR AN EVENT WINNER: Westbury National, Toronto, ON for the WestJet Desert Lights FINALISTS: bb Blanc Audiovisual & Entertainment, Woodbridge, ON for Honda of Canada Manufacturing Holiday Party 2017 FMAV, Mississauga, ON for the 2017 Peace Arch Hospital Gala FMAV, Mississauga, ON for the 2017 Curve Ball Gala
BEST EVENT FOR A HIGH PROFILE CHARITY WINNER: Event Strategy Partners (ESP) Inc., Canadian Foundation for AIDS Research (CANFAR) & Seneca College – Event Management, Toronto, ON for Bloor Street Entertains 2017 FINALISTS: BC Children’s Hospital Foundation, Vancouver, BC for the Teck Acute Care Centre Premiere Citizen Relations, Toronto, ON for the SickKids VS Limits Media Launch Hala Events & Communications Inc., Toronto, ON for the Tim Horton Children’s Foundation Black Tie Gala: Bright Lights for Brighter Futures BLOOR STREET ENTERTAINS 2017 Event Strategy Partners (ESP) Inc., Canadian Foundation, for AIDS Research (CANFAR) & Seneca College – Event Management
Solutions with Impact, Toronto, ON for the Boat Rally for Kids with Cancer
SHOPPERS DRUG MART TOP PICKS EXPERIENTIAL CAMPAIGN Citizen Relations
BEST TRADE SHOW BOOTH, DISPLAY OR PAVILLION WINNER: Citizen Relations, Toronto ON for the Shoppers Drug Mart Top Picks Experiential Campaign FINALISTS: Citizen Relations, Toronto ON for IIDEX Citizen Relations, Toronto ON for the WB Games 2017 Tradeshow Booth Production Canada, Vaughan, ON for Target Commons
CONNECTING AND INSPIRING PEOPLE
Our 9,000 skilled professionals are passionate about delivering exceptional experiences to help you tell your story. Our industry expertise and unmatched resources will bring your vision to life. Let’s connect and inspire people – together. psav.com 877.430.7728
CIRQUE CABARET A2D2 Inc & Jet Entertainment
BEST ENTERTAINMENT PRODUCTION WINNER: A2D2 Inc & Jet Entertainment, Toronto, ON for Cirque Cabaret FINALISTS: Hala Events & Communications Inc., Toronto, ON for the Southlake Regional Health Centre Foundation Southlake Black Tie Gala Mandell Entertainment Group, Toronto, ON & Mr. Productions, Hamilton, ON for the David Foster Foundation 30th Anniversary Miracle Gala and Concert Ottawa 2017 (Celebrations Ottawa Inc.), Ottawa ON for La Machine, The 24th Annual Silver Ball Providence Healthcare Foundation, Toronto, ON for the 2017 Silver Ball The Idea Hunter, Toronto, ON for Fly Away with Westjet
BEST EVENT PRODUCED BY AN ASSOCIATION, BOARD OR COMMITTEE WINNER:
THROUGH THE WARDROBE: THE VANCOUVER EVENT INDUSTRY HOLIDAY PARTY ILEA Vancouver, MPI BC Chapter & PCMA Canada West,
ILEA Vancouver, MPI BC Chapter & PCMA Canada West, Vancouver, BC for Through The Wardrobe: The Vancouver Event Industry Holiday Party FINALISTS: Calgary Stampede, OneWest Events & PM Gigs, Calgary, AB for the ILEA Live Opening Night Georgian Bay General Hospital Foundation Gala, Committee, Midland, ON for the Moonlight Masquerade… An Evening in New Orleans Managing Matters Inc., Toronto, ON for ACG Toronto Capital Connection 2017 Royal Inland Hospital Foundation, Kamloops, BC for the Royal Affair Tourism Industry Association of Ontario, Toronto, ON for the Ontario Tourism Summit
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 71
BEST EVENT PRODUCED FOR A COMMUNITY BASED CHARITABLE ORGANIZATION WINNER: Hala Events & Communications Inc, Toronto, ON for the McMichael Canadian Art Collection Moonlight Gala FINALISTS: Cava Rose, Montreal, QC for the Great Conductor Great Chef’ Benefit Gala Events with Vizability, Fort McMurray, BC for Bodega – 8th Annual SMS Equipment Wine Auction in support of Big Brothers Big Sisters GBGH Foundation Gala Committee, Midland, ON for the 12th Annual Gala
MCMICHAEL CANADIAN ART COLLECTION MOONLIGHT GALA Hala Events & Communications Inc
Hala Events & Communications Inc, Toronto, ON for the Southlake Regional Health Centre Foundation’s Black Tie Gala Inc. RSVP Event Design, Saskatoon, SK for the PotashCorp Cultural Gala for the Saskatoon Community Foundation “Waskeswan – the Sky is Clearing”
MORTGAGE PROFESSIONALS CANADA – NATIONAL CONFERENCE 2017 aNd Logistix Inc
BEST CONFERENCE WINNER: TIE aNd Logistix Inc, Toronto, ON for the Mortgage Professionals Canada – National Conference 2017 Tap Resources, Ohsweken, ON, Six Nations Polytechnic & AV Canada, Toronto, ON for the World Indigenous Peoples Conference on Education (WIPCE) FINALISTS: WORLD INDIGENOUS PEOPLES CONFERENCE ON EDUCATION (WIPCE) Tap Resources, Six Nations Polytechnic & AV Canada 72 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
aNd Logistix Inc, Toronto, ON for the 25th Annual CCPPP National Conference on Public-Private Partnerships BC Non-Profit Housing Association, Vancouver, BC for the Housing Central Conference Citizen Relations, Toronto, ON for ELEVATE Toronto 2018
BEST TRADE SHOW WINNER: aNd Logistix Inc, Toronto, ON for 2017 Ontario Centre for Excellence
OUTSTANDING LOGISTICAL ACHIEVEMENT WINNER: Regal Tent Productions, Toronto, ON for Fashion Week 2017 FINALISTS: Event Strategy Partners (ESP) Inc., Canadian Foundation for AIDS Research (CANFAR) & Seneca College – Event Management, Toronto, ON for Bloor Street Entertains 2017 Pacific Destination Services, Vancouver, BC for Boundary Ranch Rodeo Parléview Ontario, Toronto, ON for 150 Festivals at Ontario Place Rare Indigo, Vancouver, BC for the VIP European Corporate Incentive Robin Cooke, Toronto, ON for the 2017 National HOG® Rally FASHION WEEK 2017 Regal Tent Productions
Westbury National, Toronto, ON for WestJet Desert Lights)
2017 ONTARIO CENTRE FOR EXCELLENCE aNd Logistix Inc
SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 73
BEST MULTIPLE-DAY INCENTIVE WINNER: Cantrav Services Inc, Vancouver, BC for Amway FINALISTS: aNd Logistix Inc, Toronto, ON for the Mortgage Professionals Canada – National Conference 2017 aNd Logistix Inc, Toronto, ON for the Loblaw Corporation and Shoppers Drug Mart Pharmacy Conferences 2017 MacGillivray & Associates Destination & Event Management Inc, Victoria, BC for a Travel Client Incentive
AMWAY Cantrav Services Inc
Pacific Destination Services, Vancouver, BC for President’s Club Banff
MOST CREATIVE FOOD PRESENTATION WINNER: Fairmont The Queen Elizabeth Hotel, Outside Catering, Montreal, QC for Imagine: The Beatles & Beyond, The Daffodil Ball FINALISTS: SWIRL Custom Cakes & Desserts, Calgary, AB for the 2nd annual Event Planners Appreciation dinner – A seasonal dessert tour Toque Catering Inc, Victoria, BC for Alice in Wonderland for the Miller Wedding
BEST OVERALL CATERED EVENT WINNER: Toque Catering Inc, Victoria, BC for Dedicated to David: A Legendary Evening Honouring David Foster FINALISTS: Culinary Capers Catering and Special Events and the Vancouver Art Gallery, Vancouver, BC for Monet Secret Garden Summer Gala Daniel et Daniel Catering and Events, Toronto, ON for ASAE’s Closing Event Fairmont Queen Elizabeth Hotel, Montreal, QC for Imagine, The Beatles & Beyond Great Events Group, Calgary, AB for Foodies in the Park Toque Catering Inc, Victoria, BC for Rustic Chic Farm Wedding
IMAGINE: THE BEATLES & BEYOND, THE DAFFODIL BALL Fairmont The Queen Elizabeth Hotel, Outside Catering
DEDICATED TO DAVID: A LEGENDARY EVENING HONOURING DAVID FOSTER Toque Catering Inc
BEST EVENT DESIGN/DECOR CONCEPT $0 – $30,000 WINNER: Fab Fête Event Planning Boutique & DT Floral and Decor, Toronto, ON for Chantelle & Leon’s White Garden Wedding FINALISTS: Bright Ideas Events Inc, Richmond, BC for the Gold Bar Gala POP Kollaborative & Decor & More Inc, Calgary, AB for Women for Conserving Canada’s Wetlands Events with Vizability, Fort McMurray, BC for the Dia de Los Muertos - 2nd Annual Masquerade Ball in support of the Fort McMurray SPCA OneWest Events Inc, Calgary, AB for Blakes Adult Holiday Party Stardust Events, Arato Entertainment & Events Inc. & RTG Special Events, Toronto, ON for the Venetian Masquerade The Creative Bride, Cambridge, ON for the Mammoet 2017 Circus Gala
WESTJET HOLIDAY PARTY, STEAMPUNK EXPRESSOneWest Events Inc
BEST EVENT DESIGN/ DECOR CONCEPT $30,000 - $80,000 WINNER: TIE Bright Ideas Events Ltd, Richmond, BC for A Christmas Carol Celebration OneWest Events Inc, Calgary, AB for WestJet Holiday Party, Steampunk ExpressFINALISTS: Cantrav Services Inc., Vancouver, BC for Musical Elegance
CHANTELLE & LEON’S WHITE GARDEN WEDDING Fab Fête Event Planning Boutique & DT Floral and Decor Inc
Decor & More Inc, Oakville, ON and Maple Leaf Sports & Entertainment, Toronto, ON for Raps City Social 2017 Fifth Element Group, Toronto, ON for Atomic FOS Rental Group, Toronto, ON for Sierra’s Jungle OneWest Events Inc, Calgary, AB for Shell NCPC Gala
BEST EVENT DESIGN/DECOR CONCEPT $80,000 + WINNER: Creative Twist Inc, Canadian Tire Corporation, Decor & More Inc & Pamler Audio, Toronto, ON for A 1922 Welcome FINALISTS: BOLD Event Creative, Burnaby, BC for the Shipbuilders Event Decor & More Inc, Oakville, ON for Casino Rama Holiday Memories
A 1922 WELCOME Creative Twist Inc, Canadian Tire Corporation, Decor & More Inc & Pamler Audio
Elizabeth Stanley Event Design, Richmond, BC for “Through the Wardrobe” The Vancouver Event Industry Holiday Party for ILEA Vancouver, MPI BC Chapter, & PCMA Canada West OneWest Events Inc, Calgary, AB for Shaw Celebrate
MOST CREATIVE TABLE/ CENTRE DESIGN WINNER: Christopher J Design, Vancouver, BC for Step into Spring FINALISTS: Cantrav Services Inc, Vancouver, BC for Vibrant Elegance Fine Floral Designs, Victoria, BC for the Grand Opening Fairmont Empress Hotel Victoria
STEP INTO SPRING Christopher J Design
POP Kollaborative Inc & Designing on the Edge, Calgary, AB for Inside Out R5 Event Design & Fab Fête Event Planning Boutique, Toronto, ON for #BlushLove; A Wondrous Wisteria Table Design Westmount Florist, Westmount, QC for the Rubin/Whitefield Wedding
BEST WEDDING CREATIVE WINNER: Lynn Fletcher Weddings, Calgary, AB for My Home FINALISTS: DT Floral & Decor & Fête Event Planning Boutique, Toronto, ON for Alex and Mario’s Wedding Fifth Element Group, Toronto, ON for Hailey & Noah’s Wedding R5 Event Design, Toronto, ON for a Whimsical Fairytale Wedding
BEST WEDDING UNDER $75,000 WINNER: RSVP Event Management, Saskatoon, Sk for Northern Romance
NORTHERN ROMANCE MY HOME Lynn Fletcher Weddings
RSVP Event Management
@AXEMEDIAGROUP
BEST WEDDING OVER $75,000 WINNER:
GIESBRECHT GILL WEDDING Celebrate Events
Celebrate Events, Whistler, BC for the Giesbrecht Gill Wedding FINALISTS: Boom Goes The Drum Inc, Calgary, AB for a Modern – Art Deco Wedding Cava Rose, Montreal, QC for Terry & Jean’s Abbey Wedding Jennifer Bergman Weddings and Events, Edmonton, AB for Love in the Canadian Rockies – Kaylee & Zach’s Wedding Julianne Young Weddings Inc, Calgary, AB for Lauren & Jordan’s Modern White Wedding Lynn Fletcher Weddings, Calgary, AB for My Home, The Kohn Pope Wedding
MOST OUTSTANDING EVENT UP TO $200,000 CORPORATE/BUSINESS/ ASSOCIATION/NON-PROFIT WINNER: Providence Healthcare Foundation, Toronto, ON for the 17th Annual Cuisine & Cuvée FINALISTS: Bright Ideas Events Ltd, Richmond, BC for A Christmas Carol Celebration Events with Vizability, Fort McMurray, BC for Dia de los Muertos - 2nd Annual Masquerade Ball in support of the Fort McMurray SPCA Pacific Destination Services & Christopher J Design, Vancouver, BC for Victoria Through The Looking Glass Butchart Garden Dinner & Mad Hatter’s Afterparty TK Events, Toronto, ON for the Clearstream Gala
TERRY & JEAN’S ABBEY WEDDING Cava Rose
17TH ANNUAL CUISINE & CUVÉE Providence Healthcare Foundation
BACK COVER
CULINARY SHOWDOWN
MOST OUTSTANDING OVER $200,000 CORPORATE/BUSINESS/ASSOCIATION/ NON-PROFIT
Solutions with Impact
WINNER: Solutions with Impact, Montreal, QC for Culinary Showdown FINALISTS: e=mc² events, Calgary, AB for SOULMEN 60 – The Birthday Boys Fifth Element Group, Toronto, ON for the Toronto Board of Trade Annual Dinner Bright Ideas Events Ltd, Richmond, BC for the British Secret Garden Loungeworks Inc, Vancouver, BC for the Mad Hatters House Party Providence Healthcare Foundation, Toronto, ON for the 24th Annual Silver Ball 2017 Silver Ball Sénik, Montreal, QC for the Lego Battle of the Chefs ILEA Vancouver, MPI BC Chapter, & PCMA Canada West, Vancouver, BC for Through The Wardrobe: The Vancouver Event Industry Holiday Party
MOST OUTSTANDING OVER $200,000 PUBLIC/FESTIVAL/SPORTING/ CULTURAL WINNER: BRANDLIVE Group, Vancouver, BC for Group Honda Celebration of Light Honda Celebration of Light FINALISTS: City of Richmond, Richmond, BC for Canada 150 City of Surrey & John Donnelly & Associates, Surrey, BC for the Surrey Fusion Festival IMG Canada, Toronto, ON for the Big Feastival Canada
EMERGING INDUSTRY LEADER WINNER: Amy Nelson, Lynn Fletcher Weddings, Calgary, AB FINALISTS: Anjelica Ong, Yellow House Events, Toronto, ON Sarah Kelly, Cantrav Services Inc, Vancouver, BC Tanya Scagnol, Fifth Element Group, Toronto, ON GROUP HONDA CELEBRATION OF LIGHT HONDA CELEBRATION OF LIGHT BRANDLIVE Group
Eryne Sarabin, Tycoon Event Planning & Promotions, Edmonton, AB SPRING 2018 | WWW.CANADIANSPECIALEVENTS.COM | 81
ENTERTAINER OF THE YEAR
WEDDING PROFESSIONAL OF THE YEAR
WINNER:
WINNER:
Danny Kramer, Winnipeg, MB
Julianne Young, Julianne Young Weddings, Calgary, AB
FINALISTS:
FINALIST:
A2D2 Inc, Toronto, ON
Lynn Fletcher, Lynn Fletcher Weddings, Calgary, AB
DeAngelis Entertainment Inc, Toronto, ON Comedy in Motion with Bob Cates, Cambridge, ON PM GIGS Inc, Dueling Piano Kings, Calgary, AB
EVENT PROFESSIONAL OF THE YEAR
Hypnotist Incredible BORIS, Toronto, ON
WINNER:
Mega Magic - Magician, Mike D’Urzo, Toronto, ON
Brent Taylor, Timewise Event Management Inc, Edmonton, AB FINALISTS:
CATERER OF THE YEAR WINNER: Armando Arruda, Fairmont Queen Elizabeth Hotel, Montreal, QC
Corinne Kessel, CSEP, MA, Greenscape Design & Decor, Burnaby, BC Alex Bickers, SW Audio Visual and Showtime Event & Display, Vancouver, BC Terri Samson, Pacific Destination Services, Vancouver, BC Lilli Clark, BRANDLIVE, Vancouver, BC
Danny Kramer
Armando Arruda, Fairmont Queen Elizabeth Hotel
Julianne Young, Julianne Young Weddings
Brent Taylor, Timewise Event Management Inc
THE MARRIAGE OF TUNES & TECHNOLOGY By Crystal Adair-Benning
You’re at an event. There are great cocktails, delicious food and a band that’s shaking up the dance floor except they never play your song. You flew to the moon, partied all night long and even put a ring on it, but what you haven’t heard is your jam. Most people don’t know this but bands, even with big repertoires, struggle to adjust their set and perform random requests. The logistics make it almost impossible… until now. Customization on the fly is now a thing and you can find it from All Request Live, a 10-piece band of talented musicians who mix, twist, and take requests both in advance of your event and on the fly. Combined with video and app technology, guests can pick and choose what keeps your dance floor filled and your brand or event top of mind. This new event tech was done in Quebec recently for a pharmaceutical company’s evening event. The event theme was inspired by technology with LED furniture, three huge projection screens and full wall live-eye projections of the band. Using the
84 | CANADIAN SPECIAL EVENTS MAGAZINE | SPRING 2018
conferences own app, the band seamlessly integrated their performance by having the app push a notification to the guests moments before their arrival inviting them to make requests from the band. Easily accessible via mobile device and/or kiosk the guests swarmed the band with hits ranging from early Beatles to Gaga and everything in between. Over 100 requests before guests even entered the event. So how does it work? With a song list of over 400 unique songs, the band mixes on the fly and flows seamlessly from song to song with sheet music instantly uploaded to their iPads when a request is made. In addition to the live requests, music videos also play in sync on screens behind them. With the co-mixing of technology and entertainment a hot-topic in the events industry, All Request Live has created a one of a kind opportunity for planners to enhance the guest experience. They can also brand the kiosk and the app, control how many songs
and which ones are allowed to be played and even foster competition and communication with guests by having them request songs and the most requested bumps up the cue to be played first! The best may be yet to come as this revolution in
technology meets entertainment with apps being built for fundraising to support charity with song requests for cash, visible branding and an experience worth cashing in on. For bookings, visit www.theideahunter.ca.