NEWS AND EVENTS FOR THE COMMUNITY BY THE COMMUNITY
Dorset Eye Media Pack 1
CONTENTS: What is Dorset Eye?.....................4 Testimonials................................5 Audience figures........................14 Sponsorship: What we can do for you and what you can do for us. The Directory............................ 18 Compass pages..........................19 Events........................................19 Nature, Wildlife & Welfare.........20 The Coastline..............................22 Parenting & Children...................23 Sport...........................................24 Education....................................24 Health & Well being....................25 Gypsy Roma Travellers................25 2
Young people............................26 Culture, the Arts & History........27 Homelessness...........................28 Anti Racism...............................28 Food & Drink.............................29 Older people.............................29 Hobbies & Leisure.....................30 Green Issues & Conservation.............................31 Alternatives for You...................32 Politics & Local Elections............33 Farming.....................................34 Business News...........................35 Lesbian, Gay, Bisexual & Transgender (LGBT)...................36 Removing the Smokescreen.......37 National & International Issues..38 3
Crime & Punishment..................39 Dorset Travellers........................40 Tips for Contributors..................41
What is Dorset Eye? A citizen reporting site for the public to share news and events with the community Attracting up to 20,000 unique visitors a month at present time and growing Contributions by people from all backgrounds across the community Followed by 1350 on Twitter and rising 1600 friends on Facebook and rising Full of local, national and international news, comment, analysis and features
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A Directory for profit and non profit businesses, organisations and groups
Testimonials The following are testimonials from Dorset Eye readers and contributors:
“Dorset Eye is a refreshing new initiative in the post Leveson world of new media publication. The state of printed and on-line media prior to the release of Dorset Eye was truly appalling consisting of pictorial ‘county life’ style magazines that show Dorset as some mythical Garden of Eden peopled by well heeled artisans and a contented peasantry or by local papers who’s news output is no 5
better than the depressingly low standards of the national red tops that so provoked the wrath that led to the Leveson enquiry into press standards.
As a freelance photojournalist and student member of the Chartered Institute of Journalists living and working in Dorset it is a pleasure to contribute to Dorset Eye and to be part of a progressive new idea that exploits the new mediums but maintains editorial standards of the highest order. The regional printed press is in long term decline with circulation falling exponentially year on year and Dorset Eye looks to the future to provide its readers with quality journalism covering all aspects of life in Dorset both good and bad.
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Whilst covering the joyous things of Dorset such as gigs, festivals, and community initiatives it also has a radical edge exposing the all too often hidden problems Dorset has, for example, rural poverty, inequality and the harsher side of life in the urban conurbations such as Poole and Bournemouth. Dorset Eye is in the vanguard of the new journalism. Read it with joy in your heart. You will delight in the wonderful things happening in Dorset as communities slowly wake up and seek to empower themselves. It should also provoke you, as a reader, to be angered at the injustice, inequality and impoverishment of local working people by central government and unethical local elements. It will motivate you to get out of your armchair and contribute to your community 7
in any one of a number of ways be it by working on a community garden or taking to the streets and making your feelings felt so that Dorset can be a shining light of equality, justice, and opportunity to anyone wherever they come from.” Graham Horne
“Here's a site where you can read about the whole wide spread of diverse Dorset culture. Everything is here - music, photography, nature and good traditional winging about everything else!” Bob Ford
“The quality of thought and judgment found in the diverse articles on this website has 8
been a revelation. Informative, challenging, sometimes disturbing, but it is also reassuring to know that there are people out there with great insight. Not only that, it's free!� Vicki Waddington – Black
"Dorset Eye is a valuable community resource and outlet for local investigative work that other media outlets won't touch for various reasons. As a resource it feeds the community that feeds it, and as an outlet for investigative work those who previously hid, had better find a new way to hide..." Richard Hayes
"Dorset Eye is, to my mind, the authentic voice of the people of Dorset, eloquently reflecting their interests and concerns, 9
nationally and locally. The Dorset Eye reporters are all members of the Dorset public. There are no owners to satisfy, no advertisers to appeal to. Just an evergrowing pool of contributors offering unfettered content as varied and diverse as the county itself: wildlife, politics, sport, economics, art, farming, conservation, music - and much more besides - all treated with a knowledge and passion that only a local eye can bring to Dorset.� Dr Ian Sedwell
“Dorset Eye is a valuable tool for communication across Dorset. More and more, my academic work involves direct involvement with local communities. Dorset Eye provides not only a convenient way to get our message across, but also a great 10
resource for knowing what is happening that concerns the Dorset community.” Dr Kip Jones Bournemouth University.
“Dorset Eye is an important step forward in the quest to provide relevant and truly local reportage to the people of the county of Dorset. I've been pleased to watch it grow from an initial idea into what we see today. It covers so many issues and topics that “local news” are unable or unwilling to address. As such it offers an invaluable voice to the community and I'm pleased to be associated with it. I wish Dorset Eye the best of luck for future growth and popularity.” Carl Ashwin
"I love Dorset Eye! Real articles written by ordinary people about things they care 11
about. A brilliant concept and a great antidote to the mainstream 'media'." Sarah Karaviotis
“As a none resident of Dorset but an extreme lover of Dorset who spends all my Holidays and spare time in Dorset I must say that I find Dorset eye to be very informative with up to date news and reviews of what is going on in and around Dorset. It’s nice to know that while I am not living in Dorset i still feel part of it because of the good information that Dorset Eye delivers... I would recommend Dorset Eye to anyone who wants to be kept up to date with the latest news and reviews in and around Dorset.” Tracey Griffiths
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“This is why I get p***** off with BBC news, they never put detailed stories that matter or seem to cover up stories!!! Bloody corporations, do my nut in!! It’s news websites like Dorset Eye & Huffington that seem to write interesting, detailed and important stories that apply to normal citizens!” Nicholas Webster
“The Dorset Eye is everything that is best in a community newspaper. It reports intelligently and honestly, treating its readers with respect and dignity. As a writer the Eye has become an invaluable source for information and insightful reporting. I cannot praise the Dorset Eye highly enough other than to recommend it as not to be missed.” Keith Lindsay Cameron
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Audience Data April 2013 Unique Visitors: 21664 Visits: 25887 Page Views: 33910 Average page views per visit: 1.31 1st June 2012 to 1st May 2013 Unique Visitors: 50045 Visits: 68971 Page Views: 120885 Average page views per visit: 1.75
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Sponsorship: What we can do for you We offer two packages: PACKAGE 1: Whole County Page Sponsorship You will be able to adopt a page e.g. ‘Events’ and your sponsorship will be explicit across the four county pages You will receive a full listing in our Directory (valued at £140) across the county A mention on publicity material You will receive a publicity tweet three times a week You will receive a thank you message on our facebook page with link A free full analytics report of the page/s you have sponsored one month before sponsorship period ends 15
PACKAGE 2: Part County Page Sponsorship You will be able to adopt a page e.g. ‘Events’ and your sponsorship will be explicit across your chosen county page(s) You will receive a full listing in our Directory (valued at £140) across your chosen county pages You will receive a publicity tweet three times a week You will receive a thank you message on our facebook page with link A free full analytics report of the page/s you have sponsored one month before sponsorship period ends
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Costings Single instalment 1 Page 2 Pages 3 pages 4 pages
6 months £400 £750 £950 £1100
12 months £700 £1300 £1650 £1850
Monthly instalments 1 Page 2 pages 3 Pages 4 pages
6 months 6 x £70 6 x £130 6 x £160 6 x £190
12 months 12 x £60 12 x £110 12 x £140 12 x £160
Community Sponsorships Dorset Eye will offer 2 community sponsorships annually. Community organisations/projects/causes will be invited to explain why they should be chosen. 17
From 1st May each year these sponsorships will run for a 12 month period. From the middle of March each year applications should be made (apart from 2013 which will take place within April). Please include a 150 word explanation of your organisation/project/cause and why you should be chosen. Contact: http://www.dorseteye.com/contact OR dorseteye@btinternet.com OR Telephone: 07580872095
The Directory Level 1 FREE Level 2 (Full Page) ÂŁ80 per annum Level 3 (Platinum ÂŁ60 per annum Box) Add to the Directory via the site 18
Dorset Eye Pages Compass Pages: See http://www.dorseteye.com/south http://www.dorseteye.com/north http://www.dorseteye.com/east http://www.dorseteye.com/west
Events Ranging from meetings to fair’s to music gigs to annual activities this page caters for all events in all shapes and sizes.
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Nature, Wildlife and Welfare If it involves animals and/or plants submit it here.
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The Coastline One of the most beautiful parts of the world, the Jurassic coastline offers sights and sounds that have to be seen to be believed. Share the wonder and the fascination here.
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Parenting & Children From the joys to the challenges share and learn about anything to with having or being a child.
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Sport All sports welcomed from individuals to teams.
Education From preschool through to postgraduate and from experience to theory, share and discuss.
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Health & Well Being From the patient to the doctor and from the public to the private there is so much to consider. Personal and professional experience and political policy, share with the community.
Gypsy Roma Travellers We welcome any articles about and from nomadic groups no matter how long they have or intend to reside in Dorset.
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Young People This page is aimed at those aged 13-25 and any of the issues that impact upon their lives.
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Culture, the Arts & the History For all those who are fascinated by the way people live their lives, what music, films, books... they enjoy and the road that they and their ancestors took to arrive this is the place to visit and contribute.
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Homelessness From the victims to support groups the aim is to provide a platform.
Anti racism An opportunity to identify strategies and to present articles that seeks to overcome one of the most unpleasant features of society.
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Food & Drink Recipes, menus, tips, diets... that readers would like to share.
Older people If you have any issues distinct to anything post youth this is the place to submit.
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Hobbies & Leisure Tell the community about your hobby or share leisure experiences that might motivate others or merely curb their curiosity.
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Green issues and Conservation Dorset is rich in wonder and has much to conserve. If you are involved in preserving or changing the landscape either physically or environmentally then inform the community.
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Alternatives for You Quite simply this is the place to introduce different ways of doing things for others to consider or embrace.
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Politics and Local Elections Party or non party political! This is the place to inform.
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Farming Dorset has a large agriculture and many fascinating practices and experiences that many would be thankful for.
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Business News From across the county let the community know what you are up to whether you run a business no matter how small.
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Lesbian, Gay, Bisexual and Transgender Any events or articles that directly impact upon LGBT issues here is the place to submit.
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Removing the Smokescreen If you can help others understand issues or topics that are often complicated (perhaps unnecessarily) please do it here.
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National & International Issues Dorset Eye looks out as well as in and welcomes submissions about other parts of the country or the world from both those inside and outside of the county.
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Crime and Punishment Everything linked to law enforcement or experiences of crime or the criminal justice system contribute here.
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Dorset Travellers If you leave this county for whatever reason and you have something that the community would be interested in – submit it.
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Tips for Contributors If you have any guidance that can help others to submit to the site please share here.
Join us at:
dorseteye.com 41
NEWS AND EVENTS FOR THE COMMUNITY BY THE COMMUNITY
Dorset Eye Media Pack 1