CANARY WHARF AN EXTRAORDINARY
Retail Tenant Presentation 25 May 2023
ENVIRONMENT 1
1 CANARY WHARF - IT’S ALL HERE
2 YOUR FEEDBACK
3 FOOTFALL
4 CORE TRADING HOURS
5 RETAIL HELPDESK
6 SECURITY
7 MARKETING STRATEGY
8 DEMOGRAPHICS
9 LOCAL MARKETING OPPORTUNITIES
10 SUMMER EVENTS
11 CANARY WHARF APP
12 SUSTAINABILITY
13 THE FELIX PROJECT
AGENDA
2
IT’S ALL HERE
VISITOR NUMBERS
Total footfall for 2022 reached approximately 54m - the highest annual total in Canary Wharf’s history and reflects the transformation that has taken place to make Canary Wharf one of the UK’s most sustainable, mixed-use neighbourhoods
SUSTAINABILITY
CWG is a sustainable developer with over 16.5 acres of parks, waterside gardens and boardwalks. A new, unique partnership with Eden Project to support our Sustainability strategy and reimagine our public realm
PUBLIC REALM TRANSFORMATION
Improved connections and more activation of the docks in and surrounding Canary Wharf. New sports and leisure activities include Open Water Swimming, GoBoat, Padel Tennis, Paddleboarding and competitive gaming
TRANSPORT
Served by the Elizabeth line, Jubilee line, DLR and Thames Clipper by Uber. Direct service from Canary Wharf to Heathrow in 45 minutes
NEW TO THE WHARF
Over 30 new restaurants with many more to come, alongside an extensive and diverse retail, services and amenity provision. Tribe Hotel now open at Wood Wharf and Locke Living in 2024
EDUCATION & SPORTS CENTRE
Two new primary schools, one new nursery, UCL School of Management and In2Sports centre
AWARD-WINNING RESIDENTIAL & WORLD-CLASS OFFICE SPACE
2,368 apartments complete with 3,500+ in development pipeline
Home to a new globally unique centre for cutting edge life sciences from 2026
ARTS + EVENTS
A destination defined by culture with the UK’s largest free outdoor art collection with over 100 pieces and an events programme that includes over 100 events each year
3
SUSTAINABILITY
GREENING THE ESTATE
Installation of green walls, steps and living pillars completed in 2022. Further transformational changes to achieve increased greening, biodiversity, accessibility, activation and engagement with the docks in and surrounding the Estate in partnership with Eden Project
20M SF
of sustainably certified space completed
MOVING TOWARDS CIRCULARITY
Designing out waste and keeping products in use for as long as possible. First commercial centre to achieve Plastic Free Communities status
9M+
single-use plastic items eliminated or recycled
16.5 ACRES of parks, gardens and waterside promenades
REACHING NET ZERO
First commercial district to set a collective Science Based Target and following our Net Zero Carbon Pathway
CWG IS A SUSTAINABLE DEVELOPER WITH 20M SF OF CERTIFIED SPACE COMPLETED
100% electricity purchased from renewable sources since 2012
ZERO WASTE to landfill in managed areas since 2009
NET ZERO CARBON
targeting net zero carbon by 2030
FSC CERTIFIED
all wood from sustainable forests
10,000 PLANTS added to the Estate in 2021
4
A NEW PARTNERSHIP WITH THE WORLD-RENOWNED, AWARD-WINNING EDEN PROJECT
CWG’S SUSTAINABILITY STRATEGY
Eden Project will support and inform
REIMAGINING OUR PUBLIC REALM
Partnering on our extensive public spaces with enhancements to our waterways and public realm
INCREASE BIODIVERSITY
within the Estate and the creation of a green spine through the centre of Canary Wharf
ESTABLISH A BLUEPRINT FOR URBAN SPACES WHERE PEOPLE CAN LIVE AND WORK IN HARMONY WITH NATURE
5 CWG X EDEN PROJECT
Living Wall, One Bank Street
Greenhouse Theatre, Jubilee Park
Eden Project, Cornwall
Wildlife, Jubilee Park
Green Roof , One Water Street
PROJECT’S LONDON HOME
Crossrail Place Roof Garden
EDEN
TRANSFORMATION OF THE DOCKS IN AND AROUND CANARY WHARF TO IMPROVE CONNECTIVITY TO THE WATER WITH FLOATING PONTOONS, PERFORMANCE SPACES, GARDEN ISLANDS AND WATERSIDE BOARDWALKS
SPORTS AND LEISURE AMENITIES INCLUDE SWIMMING, GOBOAT PADEL TENNIS & PADDLEBOARDING
6 PUBLIC REALM TRANSFORMATION
Returning 2023
Open Water Swimming, Middle Dock
GoBoat
The Boathouse
Boardwalk, Harbour Quay Gardens
5KM OF WATERSIDE BOARDWALKS AND PATHS.
Paddleboarding
Padel Tennis
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MIDDLE DOCK TRANSFORMED AUTUMN 2023
8
MIDDLE DOCK TRANSFORMED AUTUMN 2023
NEW TO THE WHARF
OVER 30 NEW RESTAURANTS WITH MORE TO COME, ALONGSIDE AN EXTENSIVE AND DIVERSE RETAIL, SERVICES AND AMENITY PROVISION
Dishoom 15 Water Street
Wood Wharf Nursery, 8 Park Drive
TRIBE Hotel, 15 Water Street
Blacklock, Frobisher Passage
Fairgame Fishermans Walk
The Qube - Recording, Podcast & Photography Studio 20 Water Street Aesop, Cabot Place
Platform, Crossrail Place
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NHS Health Centre, Wood Wharf
COMING SOON
Wood Wharf Vets, Wood Wharf
Bread & Truffle, Canada Place
Third Space Wood Wharf, 15 Water Street
Coco Di Mama, Cabot Place Padel Tennis, Bank Street Park
Fish Game by Roberto Costa, 20 Water Street
Morrisons Daily, Wood Wharf
10
Mallow, Wood Wharf
912 for sale apartments
1,137 apartments to rent by Vertus
319 intermediate & affordable rent
3,500 + apartments in the pipeline
ELEVATED LIVING NEWFOUNDLAND 636 APARTMENTS TO RENT BY VERTUS 10 GEORGE STREET 327 APARTMENTS TO RENT BY VERTUS 8 WATER STREET 174 APARTMENTS TO RENT BY VERTUS 30 HARBORD SQUARE 176 APARTMENTS AFFORDABLE RENT FOR HOUSEHOLD INCOME <£60K ONE PARK DRIVE 484 APARTMENTS7 PENTHOUSES 8 HARBORD SQUARE 82 APARTMENTS FOR SALE FOR SALE TO RENT TO RENT TO RENT TO RENT
RESIDENTIAL HOMES & APARTMENTS
AWARD-WINNING
11
- NUMBER OF STORES IN REGION
- YOUR RANKING IN REGION
- SALES YEAR–TO–DATE
% UP, % DOWN
- PERFORMANCE AGAINST TARGET YEAR–TO–DATE
% UP, % DOWN
12 YOUR FEEDBACK
Q1 MON – FRI AVERAGE 197,290 Q1 SAT – SUN AVERAGE 145,599 WEEKEND FOOTFALL +44% VS 2022 FOOTFALL
+51% YTD WEEKS 01 – 19 +41% APRIL VS 2022 -5% APRIL VS MAR
UPDATE
WINTER LIGHTS
18 – 28 JANUARY 2023
+850K PEOPLE TO THE ESTATE
TOTAL FOOTFALL= 2,655,494
(+45% VS 2020)
SAT 28 JAN +117% AVERAGE SATURDAY FOOTFALL
FOOTFALL UPDATE
MONDAY TO FRIDAY 09:00 – 20:00 SATURDAY 10:00 – 19:00 SUNDAY 12:00 – 18:00 BANK HOLIDAYS 11:00 – 18:00 15 CORE TRADING
CORE TRADING HOURS:
HOURS
- MONITOR BUILDING CONTROL
- PLANNED MAINTENANCE SYSTEMS
- COORDINATION OF IN-STORE WORKS FOR RETAILERS & CONTRACTORS
OPENING TIMES:
MONDAY – FRIDAY: 08:00 – 17:30
AFTER 17:30 & ON WEEKENDS AND BANK HOLIDAYS CALLS ARE DIVERTED TO THE ESTATE CONTROL CENTRE
RETAIL HELPDESK CONTACT: 020 7477 1234
FM.HELPDESK@CANARYWHARF.COM
OPERATIONAL 24/7
16 RETAIL HELPDESK
MARK BAKER ASSOCIATE
DIRECTOR, SECURITY
17 SECURITY
CRIME Q1
– 70% OF ALL CRIME IS SHOPLIFTING
– INCREASE IN ANTISOCIAL AND AGGRESSIVE BEHAVIOUR
– 76% POLICE RESPONSE TO CALLS
– 411 OPERATIONAL SECURITY RESPONSES
• 71 (17%) WERE DIRECTLY RELATED TO LICENSED PREMISES
• AVERAGE OF 25 MINUTES SPENT AT EACH
18 SECURITY UPDATE
Mon 00 05 10 15 20 01 06 11 16 21 02 07 12 17 22 03 08 13 18 23 04 09 14 19 Tue Wed Thu Fri Sat Sun 0 10 20 30 40 50 60 70 80 0K 20K 15K 10K 5K Selected period Compared period Total 19 SECURITY UPDATE
CRIME TRENDS Q1 Total crimes per day Average footfall by hour
TERRORISM
– National Threat Level remains at Substantial
PROTEST & ACTIVISM
– Likely from groups aligned to the climate change movement
–
Low sophistication methods most likely
• Harder to spot and therefore harder to stop
– Martyn’s Law, Terrorism (Protection Premises)
draft bill – Published on the 2nd May
• Will place a legal obligation on those responsible for PALs to consider the security and protection from terrorist incidents
– Protest most likely against companies investing in fossil fuels
–
XR April Rebellion (The Big One)
21st to 24th April
20 SECURITY UPDATE
FORTHCOMING
– FESTIVAL14 (26TH TO 30TH JULY)
– CONTINUE TO DEPLOY RESOURCES
INTELLIGENTLY
– NIGHT TIME ECONOMY STRATEGY
– SAFEGUARDING VULNERABLE
INDIVIDUALS
– WOMAN’S SAFETY INITIATIVES
• COLLABORATION WITH THE WALKSAFE APP
• ONE CANADA SQUARE DESIGNATED A ‘SAFE SPACE’
• ANGEL BEACONS
21 SECURITY UPDATE
ESTATE.CONTROLCENTRE@CANARYWHARF.COM 020 7418 2606 ESTATE CONTROL CENTRE CONTACT DETAILS 22 SECURITY UPDATE
- PREMIUM RETAIL & LEISURE DESTINATION
- HIGHLY CONSIDERED TENANT MIX
- TARGETED TO THE URBAN PROSPEROUS
- EXTRAORDINARY ENVIRONMENT, UNLIKE ANY OTHER
MARKETING STRATEGY
23
THE CAMPAIGN WILL BE SPLIT INTO 2 TIERS:
STRATEGIC TIER
– CONSUMER DEMOGRAPHIC SURVEY WITH CACI
– BRAND ADVERTISEMENT CAMPAIGN
• GENERATES AWARENESS
• COMMUNICATES QUALITY, SCALE & DIVERSITY
• TARGETED TO URBAN PROSPEROUS
TACTICAL TIER
– ACTIVATIONS THAT SEEK TO INFLUENCE
TARGET CONSUMER BEHAVIOUR
– ENCOURAGE VISITS & ENGAGEMENT
– INCREASE DWELL TIME & SPEND
– PROMOTE LOYALTY
STRATEGY
MARKETING
24
PAID FOR ADVERTISING
POTENTIAL REACH: 5,621,000
ABC1 LONDONERS
CONTENT MARKETING
EMAIL MARKETING: 71K
– WEBSITE
– OWNED MEDIA & SOCIAL CHANNELS
– EVENTS
PROMOTIONAL STRATEGY
–
–
CW APP
CW NETWORK / LUXURY
25
OWNED CHANNELS
71K SUBSCRIBERS
56.6K+ FOLLOWERS
#CANARYWHARF 1M
40.5K+ SUBSCRIBERS
35.3+ FOLLOWERS
#CANARYWHARF 192.5M+
Brand Partnerships AUDIENCE
26
& MEDIA
The Times We Heart Hypebeast
COVERAGE
Evening Standard DesignMyNight 27
The Spectator
28
DESTINATION CAMPAIGN
- ANALYSIS OF SPEND & LOCATION DATA
- PROVIDES GREATER UNDERSTANDING
- AIDS EFFECTIVE TARGETING
- IDENTIFIES: CATCHMENT, VISITOR PROFILE, GENDER, AGE, DWELL TIME & SPEND
29 CACI SURVEY
STRONG RETAIL & LEISURE DESTINATION IN LONDON CATCHMENT SPANS
THE MAJORITY OF EAST LONDON SITS WITHIN THE TOP 2% OF CENTRES UK WIDE
£800+ MILLION SPEND POTENTIAL
2.9 MILLION Catchment and worker population by 2024*
84% working age population (18-54) in primary catchment
2ND GREATEST working population spend potential in the UK
TOP 2% OF ALL UK CENTRES
on the basis of residential retail spend in the UK
1 MILLION sq ft
127,500 sq ft in the pipeline
Source: CACI
FLAGSHIP CENTRE
2022 30
VISITOR PROFILE 54% 46% FEMALE MALE USER VISITATION 2022 1% 9% 13% 14% 24% 39% WORKER LOCAL RESIDENT DOMESTIC TOURIST CATCHMENT RESIDENT LONDON RESIDENT INTERN ATIONAL VISITOR 54% 46% FEMALE MALE USER VISITATION 2022 1% 9% 13% 14% 24% 39% WORKER LOCAL RESIDENT DOMESTIC TOURIST CATCHMENT RESIDENT LONDON RESIDENT INTERN ATIONAL VISITOR Source: CACI 2022 2022 2022 31
CONSUMERS ARE SPENDING MORE
AVERAGE TRANSACTION VALUE
AVERAGE TRIP VALUE
AVERAGE TRANSACTION VALUE
CUSTOMER SPENDING
£25 F&B £15 CLOTHING £62 SERVICES £57 VS 2019 +32% VS 2019 +33% +36% +72% +50% £16 32
VS PREMIUM LONDON BENCHMARK
MARKETING SUPPORT
DIGITAL
OOH ADVERTISING
DISCOVER CANARY WHARF DIGITAL PUBLICATION
BRAND PARTNERSHIPS
RETAIL EVENTS
POP-UP ACTIVATIONS
33
OOH ADVERTISING
MARKETING SUPPORT
LARGE FORMAT
ILLUMINATED POSTERS
DIGITAL SCREENS
34
IN-MALL ADVERTISING
MARKETING SUPPORT
WINDOW DISPLAY CASES
WINDOW DISPLAY CASES
DISPLAY PLINTHS
35
Platforms website: canarywharf.com Canary Wharf App
DIGITAL MARKETING SUPPORT 36
Social
CORPORATE & CONSUMER CONTACTS DATABASES 72,000+ SUBSCRIBERS WEBSITE USERS AVERAGE 107K+ MONTHLY
EVENTS & POP-UPS
– INCREASE FOOTFALL, CONSUMER SPEND & DWELL TIME
– GENERATE AWARENESS OF THE OVERALL OFFER
– ENGAGE WITH NEW & EXISTING CONSUMERS
– ADD VALUE
37
EVENTS & POP-UPS
38
EVENTS & POP-UPS
THE OOO SOCIETY
– A SERIES OF FREE EVENTS, TARGETING THE OFFICE COMMUNITY
– EVENTS INCLUDE WORKSHOPS, WORKOUTS AND CLASSES
– EVENTS SO FAR HAVE INCLUDED:
• THIRD SPACE ALFRESCO YOGA
• CARAVAN COFFEE MASTERCLASS
• GALLIO PIZZA MASTERCLASS
• ELECTRIC SHUFFLE EXPERIENCE
PARTICIPANTS FROM
39
WHARF WEEKENDER
THURSDAY 28 SEPTEMBER – SUNDAY 1 OCTOBER
EVENTS & POP-UPS
–
PROMOTIONAL FASHION AND FOODIE WEEKEND
PROMOTING CANARY WHARFS FULL AND DIVERSE
RETAIL OFFERING
–
LONDON WIDE BRAND PARTNERSHIP TO BE CONFIRMED
– DIGITAL & PRINT COMMS CAMPAIGN
40
THE UK’S LARGEST FREE OUTDOOR
ART COLLECTION WITH OVER 110+ PIECES AND AN ANNUAL EVENTS
PROGRAMME THAT INCLUDES OVER 100 EVENTS
2023 EVENTS
FESTIVAL14
SUMMER SCREENS
MOVIE NIGHTS
FAMILY FILMS
LUNCH MARKETS
COMEDY NIGHTS
LIVE MUSIC
IMMERSIVE THEATRE
EDUCATION & CRAFT WORKSHOPS
PRIDE
DRAGON BOAT RACING
WELLNESS CLASSES
DANCING CITY
SPORTS SCREENINGS
BASKETBALL
MINIGOLF X CRAIG & KARL
PING PONG
SUMMER EVENTS
41
NATALIE MARCUS
CUSTOMER EXPERIENCE MANAGER
CW APP UPDATE
NUMBER OF USERS: 20K+
TOTAL APP VIEWS: 185,000+
PEAK USAGE TIMES: 8AM & 11AM
CONNECT WITH OUR CANARY WHARF COMMUNITY TO RECEIVE EXCLUSIVE OFFERS & PROMOTIONS, AND ACCESS EVERYTHING YOU NEED TO KNOW ABOUT CANARY WHARF
USER GROUP
BREAKDOWN VISITOR OFFICE RESI
43 CW APP UPDATE 44% 36% 20%
OVERVIEW
TOP 6 OFFICE ORGANISATIONS
W
MORGAN
BARCLAYS CITI EBRD HSBC CW APP UPDATE 44
JP
CWG
TOP PERFORMING
CONTENT & DEALS
BARRY’S CARAVAN
HAWKSMOOR WAITROSE
AMAZON FRESH
FAIRGAME WAHACA BLACKLOCK
PATTY & BUN DISHOOM
Segmented push notifications for major retailer offers and giveaways have been extremely popular
CW APP UPDATE
YOUR RETAIL COMMUNITY
A NEW SECTION ON THE APP FOR RETAILERS
SUBMITTING SALES DATA – 1ST JUNE 2023
SEE THE TOP PERFORMING DEALS AND CONTENT
EXCLUSIVE DISCOUNTS FOR RETAILERS
FOOTFALL DATA AND INSIGHTS
HEALTH AND SAFETY INFORMATION
CW APP UPDATE
46
CW APP UPDATE 47
SOPHIE GODDARD
DIRECTOR – SUSTAINABILITY
SUSTAINABILITY 48
SUSTAINABILITY
WHAT DOES ACTION LOOK LIKE FOR CWG?
We have identified three focus areas for our Sustainability Strategy:
Tackling our emissions throughout our value chain, including our direct operations onsite and our indirect emissions through our supply chain, tenants and customers.
Support nature to develop places where people can live and work in harmony with nature.
Reducing waste throughout our operations and creating a circular economy where nothing is wasted, materials are kept in circulation at their highest level for as long as possible.
49
CLIMATE ACTION NATURE POSITIVE DRIVING CIRCULARITY
WHAT ARE OUR SCIENCE BASED TARGETS?
Science-based targets (SBTs) are a set of goals developed by a business to provide it with a clear route to reduce greenhouse gas emissions. An emissions reduction target is defined as ‘science-based’ if it is developed in line with the scale of reductions required to keep global warming below 2C from pre-industrial levels.
65% ABSOLUTE TARGET
Absolute Scope 1, 2 and 3 emissions reduction from downstream leased assets by 2030 from a 2017 baseline
CANARY WHARF GROUP COMMITMENT
SUPPLIER ENGAGEMENT TARGET
60% of our suppliers covering purchased goods and services emissions, will have SBTs by 2025
HOW ARE WE DELIVERING AGAINST THESE TARGETS?
Improving operational performance of our buildings
– Reduce energy use intensity (EUI) in existing buildings through refurbishment and using design for performance standards in new developments
Supporting tenants in switching to renewable energy
– Engagement with tenants and support in switching to renewable electricity schemes such as Power Purchase Aggreements (PPAs)
Supply chain engagement
– Supporting our supply chain in setting their own Science Based Targets, through workshops and tools like the Supply Chain Sustainability School
SCIENCE-BASED TARGETS
50
SUSTAINABILITY
CURRENT PROGRESS
BY 2030
ABSOLUTE TARGET: TO REDUCE ABSOLUTE SCOPE 1, 2 AND 3 EMISSIONS FROM DOWNSTREAM LEASED ASSETS BY 65% FROM A 2017 BASELINE
26%
0% 100% 51
65%
SUSTAINABILITY
WHAT WE NEED FROM YOU
– The type of electricity you procure & your procurement route
– The source of your energy
– Your electricity and gas consumption (kWh)
HOW WE CAN HELP
– 15-year Power Purchasing Agreement, On-shire Windfarm
– Protects against energy price volatility
– Secures a long-term supply of clean, sustainable and affordable energy
– Provides certainty about the source of power
4% RESPONSES
For any further questions please contact sustainability@canarywharf.com
96% NO RESPONSES
RETAIL ENGAGEMENT RETAIL RESPONSE RATE
Retail Survey Response Rate Responses No Responses
52
SUSTAINABILITY
ENERGY PROCUREMENT QUESTIONAIRE
53
THE FELIX PROJECT
GEORGIE CZERNOBAY
CENTRAL LONDON MANAGER
RICHARD SMITH
DEPUTY HEAD, FOOD SUPPLY
54
FELIX PROJECT
GREEN SCHEME X CANARY WHARF
The Felix project was founded in 2016, we collect or receive food from over 539 suppliers, we rescue surplus food from across the food industry from farms to supermarkets and all manufacturing in between. This is high-quality, nutritious food, including a high proportion of fresh fruit and vegetables, baked goods, salads, meat and fish.
We have grown from rescuing 6 million meals a year in 2019 to 30 million meals in 2022.
THE
55
THE FELIX PROJECT
OUR SIX FELIX OPERATIONS
Felix depots are within 5 miles of 70% of London’s food insecurity need
Central London (Green Scheme)
Enfield Depot
Park Royal Depot
Poplar Depot
Poplar Kitchen
Deptford Depot
56
GREEN SCHEME X CANARY WHARF
Green Scheme routes have launched in Canary Wharf and we are looking for more food retailers to get involved.
Point-to-point redistribution – opportunity for surplus food to be delivered immediately to a local organisation by our team of amazing volunteers.
Suitable for regular or ad hoc surplus food supply.
Opportunity for route ownership through our Corporate Green Scheme package.
Online: thefelixproject.org
Instagram & LinkedIn: @thefelixproject
Twitter: @felixprojectuk
Email: supply@thefelixproject.org or fundraising@thefelixproject.org
THE FELIX PROJECT
57
THANK YOU
©CWG 2023. All rights reserved. Computer generated images and illustrations are for indicative purposes only.