Iridescence - Research document

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D E S I G N R E S E A R C H

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C O N T E N T S

B R I E F

R E S E A R C H

C O N C E P T

‘iridescence’

urban location

site visits

sample content

further research

field trips

interview

brainstorm

P R O T O T Y P E

selection feedback refinement

F I N A L

E V A L U A -

O U T C O M E

T I O N

B R I E F C O L L A B O R A T I V E

U N I T

DESIGN BY NATURE / URBAN BIO-HACK

PROJECT BRIEF

Exploring nature and its positive impact on the built environment and human wellbeing.

We will choose three natural processes (see below) to research.

This project asks you to fuse design and biology, to apply natural science processes to help solve problems – a process know as biomimicry. By creatively exploring natural processes, you will be inspired to innovate and create in unexpected ways that will improve the environment and could benefit human wellbeing.

Collaboration is at the heart of this project – working together in groups, with experts, organisations and the local community during your research. Nature is highly collaborative: ‘In Nature, as well as the ecosystems logic, competition and cooperation thrive in balance.

1. Adaptive Mutation 2. Homoeostasis 3. Assimilation 4. Osmosis 5. Propagation 6. Migration 7. Iridescence 8. Tropism 9. Hybridism 10. Pigmentation 11. Symbiosis 12. Parasitism 13. Drone Behaviour 14. Virology 15. Eutrophication

16. Cryptobiosis 17. Pollination 18. Homochromy 19. Decomposition 20. Partgenogenesis 21. Zoopharmacognosy 22. Meiosis 23. Respiration 24. Hibernation 25. Photosensitivity

They are examples of how the ecosystem handles/solves various situations. We need to research our own process/strategy by co-design methods to develop a field of enquiry and experimentation that will give us new insight.

By forming a collaborative group, we need to consider ways to collide an agreed ‘nature process’ with a location (see below) and contemporary challenge. We will be expected to undertake at least two field-trips/visits. Listening and observing the living world will inform and encourage you to experiment and invent. Nature has 3.8 billion years of research and development to offer you – unpick this and you could solve some of the challenges and complexities of our modern world!

PROCESS

1. Following the formation of our group, we will co-research our process with various experts and stakeholders. Collate and share our findings via a group blog.

Urban location: Supermarket Museum Park Newsagent Internet cafe Bus stop Skip Postbox Bank City farm Roundabout Hospital Petrol station Underground/subway Airport lounge Substation Food bank Fast food restaurant Public toilet Train station Library Old people’s home

Town Hall Motorway Playground Shopping mall Hairdressers’ Pub/bar Riverbank Florist Theatre DIY shop Lido Gym Farmers’ market Roof garden Graveyard/crematorium Charity shop

2. We will then choose an urban space to investigate, explore and improve, through the lens of our bio-process.

3. Play, experiment and brainstorm ideas. Consider audiences, medium and location.

4. Prototype and test design, media and communication iterations. Demonstrate them to public and experts. Interview, collect reactions and evaluate our design.

5. Document the process via a group blog and outcome.

6. Present our group outcome and submit an individual report for assessment

R E S E A R C H ‘ I R I D E S C E N C E ’

I did research on most of the words. After having a basic understanding of them, I chose IRIDESCENCE as my word. Iridescence is a natural phenomenon reflecting multiple colours by seeing from different perspectives and it also relates to the light propagation.

We naturally take iridescence as a goodness because it flexibly reflects more than one colour. For example, we admire the feather of birds that has multiple colours.

‘IRIDESCENCE BEAUTY’ At the earlier stage, I found a project by product designer Lola Lely called Iridescence Beauty.

Inspired by science and natural forms, Lely applys her art work with alchemy and science and testing different chemical agent on metal pieces and heat them to a high tempurature.

This is project is a good example that apply art work with science process. It is more for exploring the material and make it into a beautiful product but not solving any problems as we need to do something about service design.

R E S E A R C H S I T E

V I S I T S

SCIENCE MUSEUM The images relate to the reflection and propagation of light.

As an inspiration, we came out an idea basing on the behavior of when light comes cross a triangular prism. When one single white light comes cross a triangular prism, it scatters into a wide light spectrum. Mainly we can see by our eyes is rainbow colours.

‘The directionality of iridescent colours could emphasize distances and orientations of neighbours and thereby help to synchronize collective movement behaviour.’

(Stéphanie M Doucet, Melissa G Meadows, 2009)

LONDON AQUARIUM As the quote says, shoal of fish uses their own iridescent colours as guidance to lead.

Here is the keyword ‘Guidance’. We start to think about how guidance relate to problem solving in our project.

R E S E A R C H F U R T H E R

R E S E A R C H

EXHIBITION DESIGN The connection of guidance and exhibition design comes naturally. At this stage, we research further about exhibition design and visual guidance, guidance system and even label design. At the same time, we are still brainstorming more ideas about iridescence.

So we start to look deeper into exhibition design.

We get inspiration from books such as When space meets art; when art meets space about exhibition including the the guidance label, instruction, also the plan of space, the lighting.

Lighting matters a lot in an exhibition. Especially iridescence changes depending on different lighting and perspective. So we might want to use different lighting to emphasize the effects.

MULTIPLE LAYERS Lots of material creates iridescence. Because the basic principle of iridescent colour is multiple layers. When insect has iridescent colours on their appearance, it always has multiple layers under the outside layers.

The toy glasses bring us the amazing effects and it also has two layers of special plastic.

When you put on the glasses, the experience of seeing a world in a blur and colourful way is really surprising.

R E S E A R C H I N T E R V I E W

INTERVIEW

Our process works separately with the interviews. We managed to send emails to some experts from 3 dierent areas of science such as Chemistry, Physics and Biology. Francisco, one of our groupmate, has cousins working as biologist and chemist, so it is easy for us to get in touch with these people.

We get answers from following questions from a biologist.

1. Why some of the creatures generate this iridescent ability? For what purpose and motivation biologically?

Iridescence is the ability of some living beings to reflect the rainbow colors in their feathers (hummingbird, peacock) or wings (butterflies) and even water drops.

Bioluminescence: is the issue of a cold light in extremely simple organisms such as bacteria, algae, fungi, most marine; to more complex beings, like insects, some shellfish, octopus, squid, fish, frogs.

2. What kind of liquid or material can creates iridescence?

Iridescence: mainly water.

Bioluminescence: living beings, in most cases unite bacteria (symbiosis) incorporating in their cytoplasm particles (luciferase and luciferin) to “reflect � light variations in the external environment and reflected in the spectrum of light yellow, red, blue and green.

Other more complex living beings possess specialized cells that can produce luciferin and luciferase, intra- or extracellularly by specific cells.

3. Why, as human-being, we would automatically treat this phenomena as a goodness?

The iridescence and bioluminescence are mechanisms used by living things that are not entirely clear yet. It is considered a phenomenon related to the evolution and resolution that can generate factors for various areas of biology such as cell cultures, medical research and advances in agriculture.

4. What other animals would react to iridescence?

Each animal reacts in a way to iridescence and bioluminescence. It may be associated with defense, power, communications, camouflage – as attractive for attracting partners (mating) and used in different ways by a single body.

5.What’s the status of iridescence in nature generally?

The iridescence and bioluminescence awakens immense curiosity and research in various areas of biology, as their more complex mechanism is not yet cleared, its evolution and especially their application.

So far it has contributed, for example, to the medical research in tumor cells marking.

It is estimated a further research in the genetic field, for markings of other cell types with atypia, degenerative diseases and malformations. There is the possibility with the advances in genetic research, also in cells and crops improvements.

CONCLUSION We do curious about how iridescence happen and what could it be used for. As our plan, we expect to get some useful information that helps us to build the inside of exhibition. However, we didn’t find something that can contribute to our contents from the interview.

Without the inside, we decided to work on the format of guidance which could flexibly apply to different exhibition places.

C O N C E P T U R B A N

L O C A T I O N

&

S A M P L E

C O N T E N T

EXHIBITION SPACE

USER-CENTERED

At our brainstorming stage, we choose museum as our urban spaces. After go through the whole process, we define the spaces as ‘exhibition spaces’ which covers museum, gallery and even the exhibition spaces of our colloege.

Since this is a service design project so our content should focus on user experience and find solutions for real problem.

Exhibition space always need a structured and effective guidance systems and a good wayfind systems could also enhance visitor experience.

As a LCC student, everyone more or less ever get lost in LCC as a freshman. LCC do have a complicate structure as we all know. Some student projects try to design a map for LCC. For us, LCC is a great location when we need to apply our ‘exhibition space’ to our design process.

Therefore, we are the direct ‘user’ of this project to design a better wayfinding system for LCC.

GREEN WEEK EXHIBITION

Green week exhibition comes almost at the same that as our submission. So this will be great to give us a real content and design a proper plan for the exhibitions.

From the brochure of last year, we gather information of exhibition and lecture around LCC. The spaces of exhibition and lectures are: main lecture theatre, podium lecture theatre, upper street gallery, lower street gallery, outside library, well gallery, atrium gallery.

All the wayfinding should come with a flat map which clearly shows all the spaces. The idea of prism again, the entrance will be a huge prism, when white light go cross entrance (prism), it scatters to seven lights directing to seven places.

We take green week exhibition as the sample content, however, we hope our system can apply to broader content.

Green Week’s free activities are open to all UAL staff and students.

LCC Green Week 2014 is a Conscientious Communicators project.

Book: arts.ac.uk/lcc/inside-lcc/greenweek Follow: #lccgreenweek

Directed by Sarah Temple, Tara Hanrahan, Val Williams and Paul Lowe. Assisted by Monica Takvam, Robin Silas Christian, Alice Clark, Richard Coles and Belinda May.

Conscientious Communicators was formed in 2011 at London College of Communication to develop and consolidate a community of practice around environmental and social creativity. We are concerned with contemporary perspectives which explore sustainability in practice and within the curriculum.

Publication design contribution from Tom Box and cover illustration

by Josie Molloy.

Printed at LCC by Tony Yard and Scott House, with 100% post-consumer recycled paper (Shiro Echo), kindly donated by Fenner.

Many thanks to D&AD, Design Council, Creative Conscience Awards and The RSA for their support.

GREEN WEEK 2014 10 –14 FEBRUARY

GREEN WEEK / 10 –14 February BOOK NOW / arts.ac.uk/lcc/inside-lcc/greenweek We hope you will see Green Week as an extra-curricular opportunity for LCC staff and students to explore ethics and responsibility in relation to their discipline, as well as a platform to showcase current good practice.

Free exhibitions, workshops, talks and installations will unpick this year’s subject of Survival and investigate how designers, filmmakers, journalists, photographers and communicators are responding to the issues of our time.

ALL WEEK Life on the Road

Survive

Photography exhibition

by Tom Hunter, Dave Fawcett & Andrew Gaston.

Photography and the environment exhibition with LCC alumni.

Small Global

Installation by Michael Faulkner & Matthias Kispert of D-Fuse.

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

Stuff

Megacities

Survival

Alternatives

Feral

Future Pharmacy

Surviving the Times

Survival Debate

Newspaper workshop with Tzortzis Rallis, co-designer of The Occupied Times.

Communicators and activists discuss the role of the media in eco-social change.

Dark City

World-Changing Creativity

Composite to Compost

The Sustainable Body

Survive Private View

Rewilding E&C

Fitness lectures and playshops with Darryl Edwards & Ben Greenfield.

Photography and the environment exhibition with LCC alumni.

Reverse Archaeology

Creativity Works for the White Pencil

Design for Social Impact

Tom Hunter & Robert Elms

Folk – Fact and Fiction

Permaculture

Future-gazing workshop exploring health and scarcity with Thomas Thwaites & Harry Trimble.

Bio-polymer workshop with Ian Hunter of Materials Council.

Lecture and New Blood Awards workshops with D&AD and industry.

Reconnecting with Nature

Launch of 2-day D&AD / National Trust workshop, with Fred Deakin (activity Tuesday and Thursday).

Lecture with Nat Hunter & Sevra Davis of The RSA.

Climate of Change Premiere of Brian Hill film, hosted by MA Documentary Film.

Critical Mass

Design activist exhibition and interventions

by BA (Hons) Graphic Media and Design.

‘In Conversation’ talk on the theme of home within photography.

Sketchbook Making

A workshop crafting bespoke books from waste materials.

Acoustic Ecology

A CRiSAP soundwalk with Ian Rawes.

Design fiction workshop with Silvia Grimaldi, Thomas Markussen, & Eva Knutz.

Climate chaos workshop with Justin Pickard & Tobias Revell of Superflux.

Pop-up exhibition and talk with Simon Costin of The Museum of British Folklore.

FRIDAY

Lecture with John Mathers, of Design Council / Creative Conscience Awards.

Green infrastructure in megacities workshop with Dr Bob Bloomfield.

Nature, foraging and colour workshop with Maddy Harland, Fergus Drennan & James Wood.

Insect Lunch

Workshop (and tasting) with Jacky Chung of Ento.

White Pencil Project Reviews New Blood Awards feedback with D&AD and industry experts.

C O N C E P T F I E L D

T R I P S

TATE MODERN After we have our urban space and content, we took a field trips to Tate Modern so that we can have closer look to how they design their guidance, label, and description of art work.

All instruction in Tate Modern is in a simple style which never take too much attention. I found the problem that the art work is quite big but the description is so tiny that audience can never read the description and enjoy the big piece of art at the same time.

Also, the protect line would be annoying to keep people away from the little piece of description on the wall.

Obviously, the wayfinding system is not something impressive and take too much attention in Tate Modern. For us, we want to create a wayfinding system which would enhance audience experience to the exhibition.

C O N C E P T B R A I N S T O R M

We are so much inspired by the book Multicolour new rainbow-hued graphics, the rainbow colours seem not that cliche any more.

The idea has been developed more basing on these inspiring graphics. In our wayfinding systems, the tape of line on the floor could easily lead the direction. In terms of not taking too much attentions, small patterns will be great as well.

At the main entrance of LCC, there are lots of glass windows on the ceiling that bring sunlight in, so what about the pattern / vinyl made in material that reflects iridescence?

P R O T O T Y P E S E L E C T I O N

Quicksand Bold

Novecento sans wide

DIN Alternate Bold

GREENWEEK ATRIUM GALLERY Duepuntozero

GREENWEEK ATRIUM GALLERY Keep Calm Medium

GREEN WEEK ATRIUM GALLERY GREEN WEEK ATRIUM GALLERY Quicksand Bold

Rockwell Regular

GREEN WEEK ATRIUM GALLERY

GREEN WEEK ATRIUM GALLERY GREEN WEEK ATRIUM GALLERY GREEN WEEK GREEN�WEEK ATRIUM GALLERY ATRIUM�GALLERY Mostly Mono

Lachata

vtks lumina

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 !@£$%^&*()

We start to do our prototype. I’m responsible for the typography part. The image shows a selection of typeface. In terms of the concept of Green Week, LCC welcome all the student and staff and get involved in series of exhibitions, lectures and workshops. Therefore, I choose Quicksand book: mainly square, straight line with round corner, clear, easy to read, also come along with friendliness.

Iridescence

Quicksand Bold

GREEN WEEK OTHER WORKSHOP

UPPER STREET GALLERY

MAIN LECTURE THEATRE

LOWER STREET GALLERY

PODIUM LECTURE THEATRE

ATRIUM GALLERY

OUTSIDE LIBRARY

Try out rainbow colours and patterns on spaces. The pattern of lines shows a direction.

Anamorphic Type

Anamorphic Type by Joseph Egan

The writing’s on the wall, OK GO

Anamorphy typography is more experimental and playful, and more fun. Viewers can see different things depending where they look from. This approach is more about perspectives related to iridescence.

I tried out a flat sample on the grid. When you move your camera in certain way you will get the original graphic finally.

To finish a piece in three dimensions is a big project, we need to paint the wall, the floor, or build up something in the air to support the structure.

Quicksand Bold

GREEN WEEK

UPPER STREET GALLERY

MAIN LECTURE THEATRE

LOWER STREET GALLERY

PODIUM LECTURE THEATRE B692D8

ATRIUM GALLERY

OUTSIDE LIBRARY

E781AC

F28A32

F4D63D C4D54A 78C264

MAIN LOWER OTHER ATRIUM WELL LECTURE STREET WORKSHOPGALLERY GALLERY THEATRE GALLERY

459CA7 OUTSIDE LIBRARY PODIUM LECTURE THEATRE

OTHER WORKSHOP

QUICKSAND BOLD FOR HEADINGS

HEADING

COLOUR PALETTE 25pt

After discussing with the group, we took out the geometrical shape to keep it simple. Colours have already represented the difference so we don’t necessarily need that many shapes.

On my first experiment, randomly MainI text 9pt, -30 chose trackingsimitext 8pt, tracking larly rainbow colours.Sub After, we -30 decide our colour palette which will apply to our further design.

QUICKSAND BOOK FOR BODY TEXT

The colours suppose to be shown on black paper, so they are mainly light.

As a group, we works efficiently. Francisco designs the pattern and Aris designs the map with the fixed colour palette.

To combine the map (as a big poster) and information, a folded brochure will be a proper choice.

On the front page, we can divide sections by folding it; when you turn the page over, you will get a big map.

BROCHURE

I suggested that sticking to the idea of trianglar prism, podium lecture theatre is actually out of entrance. So, I added another grey apart from main colours. Because the grey part would not go through prism.

Considering the folding format, the size is B2 500mm X 700mm, the width of each section from left to right is 144mm, 142mm, 140mm, 138mm, 136mm, they reduce from left to right.

Same as green week from last year, we also need to design a brochure or leaflet to cover all the introduction of exhibitions and art work.

P R O T O T Y P E F E E D B A C K

SIZE

FRONT COVER

At the beginning, we though the B2 size of page could be big enough when you fold it.

When we print our first prototype, B2 is too expensive to print. This first printed version has tiny text because we fix B2 size to A3 paper.

The image on front cover coms from the experiment of anamorphic type. We can not see too much from this images. Also it doesn’t go well with the whole black and colourful idea.

BACKGROUND Compare to white background, black background is much stronger that we can see the colours clearly. The feedback shows the black might be too strong. Afterwards, we will test on both white and black paper.

PATTERN The pattern has too many direction and it visually works too busy.

TIMETABLE The timetable is under the map, which is an overview of all the exhibitions on going during Green Week.

From the feedback, the bold white line takes too much attention, and it even much obvious than the main map.

We contact Kellie who is in charge of Green Week event at LCC. We had a pleasant short conversation in library, also afterwards she replied our email with some useful feedback:

Thanks for showing me your work the other day.

Some feedback: I thought the map was really nice and worked well with the coloured floor vinyl; When thinking about the floor vinyl, take into consideration what is going on in the Galleries, for example we have the Staging Disorder exhibition on at the moment and the scale of the floor vinyl would be too overpowering against the exhibition. Perhaps think more about how the directional signage fits into the environment; Change position of LCC logo; You could incorporate both the digital screens and projector at the front wall of College to complement the way finding; In terms of budget, the A3 folded sheet is a good solution as it is easy and cheap to produce; The foldout was clear and easy to use. We always like this in terms of accessibility of our diverse audience; Overall, we really liked this and could see this being used for future events.

Well done! Hope that helps.

Cheers Kellie

AA White that will innodesignPencil fictionlecture and disruptive introduce the power of creativity to vation workshop imagining that Earth effect positive change. will demonhas been emptied of allItfossil fuels, strate creativity that hasto‘purpose nuclear power belongs the past beyond profit’ and givebeen advice and and renewables have abaninspiration to apply sustaindoned dueon to how a climatic defect. able thinking to creative practice.

Reconnecting with Nature with Fred Deakin of Fred & Company

Lecture / 2:10 – 3:30pm, Workshop / 11, 13 February, 10:00 – 4:30pm, Enterprise Space WG14-02.

(30 places).

Reconnecting with Nature Rewilding E&C / Workshop with Fred Deakin of Fred & Company with Dr Bob Bloomfield OBE

TUESDAY

WEDNESDAY

Creativity Works for the White Pencil 2:10 – 3:30pm Design for Social Impact / Lecture 3:15 – 4:30pm

FRIDAY

The Sustainable Body 11:00am – 1:00pm and 2:00 – 4:00pm

Climate of Change / Screening 3:00 – 5:00pm Room MLG 06.

Future Pharmacy / Workshop 10:30am – 4:00pm Survive Private View 5:30 – 7:00pm

with Dr Bob Bloomfield OBE 15:00 – 17:00pm (Film duration 84 mins).

Room MLG 06.

(60 places).

10:30am – 4:00pm (30 places).

of investigating Change / Screening A Climate workshop the potenhosted

by MAtoDocumentary Film tial for nature improve Elephant & Castle. It will ask participants to UK premiere of Brian Hill’s documenconsider the power of green infratary. structure to rebalance city environments and communities – by planning to include biodiversity, many urban Permaculture / Workshop issues can be countered. with Maddy Harland, Fergus Drennan and James Wood

Creativity Works for Talk the White Pencil / Event and hands-on workshop explorwith D&AD and industry ing experts sustainable principles, growing in 10:30 – 16:00, Workshop W310. small spaces and natural colour use (extraction, dye conversion and paint “DESIGN (40 places).

YOUR LIFE”/Exhibition making).

February 20-23

Rewilding E&C / Workshop 10:30am – 4:00pm

The Sustainable Body/Lecture 10:00 – 11:00am,

Sketchbook Making / Workshop 11:00am – 12:30pm Reverse Archaeology / Workshop 10:30am – 4:00pm

Dark City / Workshop 10:30am – 5:00pm World-Changing Creativity 10:00 – 11:00am

with Nat Hunter and Sevra Davis of The RSA Creativity Works for the White Pencil / Event A talkexperts on social design and responwith D&AD and industry sibility, its rise over the last decade and why it is an essential strategy 3:15 – 4:30pm, “DESIGN YOUR LIFE”/Exhibition for the future.

(200 places).

February 20-23

10:30am – 5:00pm, (35 places).

10:30 – 16:00, 3D Workshop

Dark City / Workshop Composite to Compost / Workshop with Markussen, Eva Knutz withThomas Ian Hunter of Materials Council and Silvia Grimaldi A hands-on workshop making A objects design fiction and disruptive innoby combining bio-polymers vation workshop imagining thatcreatEarth with found materials.

Through has emptied ofitems, all fossil fuels, ingbeen bio-composite participants nuclear powerwith belongs to the past will engage the substrate and and have beenMaterials abantherenewables world of production. doned due tosubstrate a climaticspecialists. defect.

Council are Co-founder Ian is an industrial designer and former in-house materials researcher at/Foster & Partners.

Rewilding E&C Workshop

Composite to Compost 3D Workshop WG33 10:30am – 4:00pm

Tom Hunter and Robert Elms 6:30 – 7:30pm

THURSDAY

10:30 – 16:00 (30 places).

Launch of a 2-day workshop develA workshop investigating the potenoping ideas and responses to the tial for nature to improve Elephant National Trust brief for the D&AD & Castle. It will ask participants to New Blood Awards. Fred is former consider the power of green infraFounder / Director of Airside design structure to rebalance city environagency and is Professor of Interacments and communities – by planning tive Digital. to include biodiversity, many urban issues countered.

Designcan forbe Social Impact

MAIN LECTURE THEATRE LOWER STREETGALLERY OTHER WORKSHOP ATRIUM GALLERY WELL GALLERY UPPER STREET GALLERY OUTSIDE LIBRARY PODIUM LECTURE THEATRE

A talk on social design and responsibility, its rise over the last decade and why it is an essential strategy for the future.

LECTURES & WORKSHOPS

MONDAY

Creativity for the White Dark City /Works Workshop Pencil with Thomas Markussen, Eva Knutz with and industry experts and D&AD Silvia Grimaldi 2:10 – 3:30pm, 12 February Workshops / 10:30 17:00 4:00 –– 6:30pm.

(35 places).

Design for Social Impact with Nat Hunter and Sevra Davis of The RSA

15:15 – 16:30, (200 places).

LOWER OTHER STREET WORKSHOP GALLERY

A White Pencil lecture that will introduce the power of creativity to effect positive change. It will demonstrate creativity that has ‘purpose beyond profit’ and give advice and inspiration on how to apply sustainable thinking to creative practice.

Launch of a 2-day workshop developing ideas and responses to the National Trust brief for the D&AD New Blood Awards. Fred is former Founder / Director of Airside design agency and is Professor of Interactive Digital.

This is your guide to Events, Talks and

Lecture / 14:10 – 15:30 Workshop / 11, 13 February 10:00 – 16:30, Enterprise Space WG14-02.

(30 places).

excited to present you the art and design

14:10 – 15:30 12 February Workshops / 16:00 – 18:30.

exhibited art work during the Green Week PODIUM2015.

The Green Week should encourage LECTURE students and other participants to pracTHEATREtice environmental design. We are very

This is your guide to Events, Talks and exhibited art work during the Green Week 2015.

The Green Week should encourage students and other participants to practice environmental design. We are very excited to present you the art and design work that has been produced by our students especially for this week. There will be many interesting talks by leading figures of the world of environmental and sustainable design as well as workshops to get involved in.

Creativity Works for the White Pencil with D&AD and industry experts

Permaculture 10:30am – 4:00pm Workshop W310

Insect Lunch / Workshop 12:30 – 2:00pm

After first print out, we have improved a lot.

1. Change position of LCC logo.

2. Front cover: instead of a photo, we fill the letters with iridescent gradient which goes well with the whole poster.

3. Print out on different paper: white, black and grey. Colours on grey do not work well, some colours especially yellow and green blend into the grey background. Black background is too strong,

ort, essaye le dy / Event s and Ben Greenior Design

This accompanying brochure shows you which artists exhibit their work in which areas of the college, and it also includes a map of the college as well as a timetable with all the information you need.

Also look out for our special way finding system throughout the college, which will help you to find the different areas involved in the Green Week.

LOWER MAIN STREET LECTURE GALLERY THEATRE

t work examining workshop based seum acquisitions th ‘primal play’ s of designing improving tutions that are d well-being.

It ging to the nextof ALity principles ors. eo nutrition. en Greenfield on ition body and mind evision and Prol (and digital)

Enjoy yourself at our Green Week and stay environmentally friendly :)

MAIN LECTURE THEATRE

work that has been Body produced by our The Sustainable / Event students especially for this There with Darryl Edwards andweek.

Ben Greenwillfield be many interesting talks by leading Darryl Edwards figures of the world of environmental and as well as workshops Paleo fitness sustainable A lecturedesign and play/workshop based involved in. lecture / 10:00–to get on Paleo fitness with ‘primal play’ 11:00, Podium and its approach to improving accompanying brochure shows Lecture Theatre.Thishealth, strength and well-being.

It you which exhibit their work in which (50 places). will artists introduce PRIMALity principles of areas of the college, and it also includes a Playshop / movement and Paleo nutrition. of the college wellGreenfield as a timetable 11:00 – 13:00 andmap A live webinar byasBen on all the information you need.

14:00 – 16:00, with how to protect the body and mind lookenvironmental out for our special finding Lower Street Alsofrom (andway digital) system throughout the college, which Gallery. toxins. will help you to find the different areas involved in theto Green Week./ Workshop Composite Compost with Ian Hunter of Materials Council Enjoy yourself at our Green Week and stay friendly :) A environmentally hands-on workshop making

R E F I N E M E N T

ive boxes by first post / Workshop ts.

Items Council utilise aterials cycled materials ts. op making

P R O T O T Y P E

all the iridescent colours look like neon light. White is obviously better.

4. Text: Adjust the text size to fit A3. Considering readability, try both black / colour heading. Colour headings stand out.

5. Timetable. Suggested by Martin, I used 0.5 pt for line which easily and beautifully divides the information.

OTHER ATRIUM WORKSHO GALLERY

C w

A o w i Critical Mass / Exhiw

by BA (Hons) Graph t C An exhibition of sec 10:30am – C ploring design as as 4:00pm, display showcasesr 3D Workshop ed in response to s charged issues. It w participatory 3:00 – 5:00pm,comm C co-design and creah (Film duration design activism wo 84 mins).

(Portrait of 06.

RevolutiU Room MLG Park), Bianca Elzent (60 places).

Douglas (Signs of R lective), Kevin Smit (The Occupied TimP w a E b T D i 10:30am – s A 4:00pm, s Workshop W310.

11 – 14 February ( m a (40 places).

6. Map: to unite the visual part, the black lines of the map is reduced to 0.5pt as well.

6. Pattern: the plain box of flat colour makes connections to the colours box on timetable.

7. Paper: I choose cream white paper to print so that it looks more comfortable and the white absorbs all the colours naturally.

Surviving the Times / Workshop with graphic designer Tzortzis Rallis

1–14 February, Exhibit is reduced in scale.

An immersive data-driven, audio-visual installation in three modules exploring the themes of deforestation, coltan and extreme energy. Commissioned by Eyebeam (NYC) and School of Advanced Study (London), and exhibited all over the world.

Small Global / Installation

by Michael Faulknerand Matthias Kispert of D-Fuse

A display of student work examining the morality of museum acquisitions and the challenges of designing spaces within institutions that are relevant.

‘Si ton musee est mort, essaye le mien’

by BA (Hons) Interior Design

Talk and hands-on workshop exploring sustainable principles, growing in small spaces and natural colour use.

Permaculture / Workshop with Maddy Harland, Fergus Drennan and James Wood

This photographic exhibition brings together a range of LCC graduates who are engaged with environmental issues, many of whom are active campaigners and advocates for change.

Survive / Exhibition

by MA Photojournalism and Documentary Photography Alumni

WELL GALLERY

6-16 February 10:00 – 18:00, Saturday until 16:00, (closed Sunday).

6 – 26 February, 10:00– 18:00, Saturday until 16: 00

An exhibition of photography and film capturing a remarkable moment in the 1990s, when young people travelled around Europe in a variety of vehicles adapted as homes, forming transitory communities based around festivals, music and a shared rejection of the increasingly consumerist values of Western society.

A design fiction and disruptive innovation workshop imagining that Earth has been emptied of all fossil fuels, nuclear power belongs to the past and renewables have been abandoned due to a climatic defect.

Dark City / Workshop with Thomas Markussen, Eva Knutz and Silvia Grimaldi

A display of narrative boxes by first year media students. Items utilise 13 – 14 February, woodwork skills, recycled materials and re-used objects.

Box For Life / Exhibition

by Live Events, Television and Production

A display of student work examining the morality of museum acquisitions and the challenges of designing spaces within institutions that are relevant and engaging to the next 10 – 12 February generation of visitors.

11 – 14 February Critical Mass / Exhibition

by BA (Hons) Graphic and Media Design

ATRIUM GALLERY

‘Si ton musee est mort, essaye le mien’

by BA (Hons) Interior Design

10:30 – 16:00 (30 places) Darryl Edwards Paleo fitness lecture / 10:00– 11:00, Podium Lecture Theatre.

(50 places).

Playshop / 11:00 – 13:00 and 14:00 – 16:00, Lower Street Gallery.

Rewilding E&C / Workshop with Dr Bob Bloomfield OBE A hands-on workshop making objects by combining bio-polymers with found materials. Through creating bio-composite items, participants will engage with the substrate and the world of production.

Materials Council are substrate specialists.

Composite to Compost / Workshop with Ian Hunter of Materials Council A lecture and play/workshop based on Paleo fitness with ‘primal play’ and its approach to improving health, strength and well-being. It will introduce PRIMALity principles of movement and Paleo nutrition.

A live webinar by Ben Greenfield on how to protect the body and mind from environmental (and digital) toxins.

The Sustainable Body / Event with Darryl Edwards and Ben Greenfield A hands-on workshop making objects by combining bio-polymers with found materials. Through creating bio-composite items, participants will engage with the substrate and the world of production. Materials Council are substrate specialists.

Co-founder Ian is an industrial designer and former in-house materials researcher at Foster & Partners.

Composite to Compost / Workshop with Ian Hunter of Materials Council

OTHER WORKSHOP

10:30 – 16:00, 3D Workshop

Climate of Change / Screening hosted by MA Documentary Film

A display of final year student responses to live ‘Zero Carbon Britain’ and RSA projects.

Eco-Social Design / Exhibition

by BA (Hons) Graphic and Media Design

An exhibition of second year student projects exploring design as a catalyst for change. The work on display showcases campaigns and activities generated in response to social, environmental, or politically charged issues. It will demonstrate the potential of participatory communication, engaging methods of co-design and creative activism. Project informed by design activism workshops with – Gulizar Cepoglu (Portrait of Revolution), Skylon (Save Southbank Skate Park), Bianca Elzenbaumer (Brave New Alps), Noel Douglas (Signs of Revolt), Djordje Balmaz (Skart Collective), Kevin Smith (Liberate Tate) and Tzortzis Rallis (The Occupied Times).

11 – 14 February

Life on the road / Exhibition

by Tom Hunter, Dave Fawcett and Andrew Gaston

Green Week’s free activities are open to all UAL staff and students.

Book: arts.ac.uk/lcc/inside-lcc/greenweek Follow: #lccgreenweek Thank you for everyone who participated in the LCC Green Week 2015. On this page we would like to list all the participant artists and lecturers.

Enjoy yourself at our Green Week and stay environmentally friendly :) This accompanying brochure shows you which artists exhibit their work in which areas of the college, and it also includes a map of the college as well as a timetable with all the information you need.

Also look out for our special way finding system throughout the college, which will help you to find the different areas involved in the Green Week.

This is your guide to Events, Talks and exhibited art work during the Green Week 2015.

The Green Week should encourage students and other participants to practice environmental design. We are very excited to present you the art and design work that has been produced by our students especially for this week. There will be many interesting talks by leading figures of the world of environmental and sustainable design as well as workshops to get involved in.

LOWER STREET GALLERY Dark City / Workshop with Thomas Markussen, Eva Knutz and Silvia Grimaldi A design fiction and disruptive innovation workshop imagining that Earth has been emptied of all fossil fuels, nuclear power belongs to the past and renewables have been abandoned due to a climatic defect.

Rewilding E&C / Workshop with Dr Bob Bloomfield OBE

UK premiere of Brian Hill’s documentary.

Permaculture / Workshop with Maddy Harland, Fergus Drennan and James Wood Talk and hands-on workshop exploring sustainable principles, growing in 10:30 – 16:00, Workshop W310. small spaces and natural colour use (extraction, dye conversion and paint (40 places). making).

15:00 – 17:00pm (Film duration 84 mins).

Room MLG 06.

(60 places).

PODIUM LECTURE THEATRE

Creativity Works for the White Pencil with D&AD and industry experts

10:30 – 17:00 (35 places).

10:30 – 16:00 (30 places).

A workshop investigating the potential for nature to improve Elephant & Castle. It will ask participants to consider the power of green infrastructure to rebalance city environments and communities – by planning to include biodiversity, many urban issues can be countered.

Creativity Works for the White Pencil / Event with D&AD and industry experts “DESIGN YOUR LIFE”/Exhibition February 20-23

OUTSIDE LIBRARY

MAIN LECTURE THEATRE

14:10 – 15:30 12 February Workshops / 16:00 – 18:30.

A White Pencil lecture that will introduce the power of creativity to effect positive change. It will demonstrate creativity that has ‘purpose beyond profit’ and give advice and inspiration on how to apply sustainable thinking to creative practice.

A talk on social design and responsibility, its rise over the last decade and why it is an essential strategy for the future.

Design for Social Impact with Nat Hunter and Sevra Davis of The RSA

Reconnecting with Nature Lecture / with Fred Deakin of Fred & Company 14:10 – 15:30 Workshop / 11, 13 Launch of a 2-day workshop develFebruary oping ideas and responses to the 10:00 – 16:30, National Trust brief for the D&AD Enterprise New Blood Awards. Fred is former Space WG14-02. Founder / Director of Airside design (30 places). agency and is Professor of Interactive Digital.

15:15 – 16:30, (200 places).

UPPER STREET GALLERY

F I N A L

O U T C O M E

MAIN LECTURE THEATRE LOWER STREETGALLERY OTHER WORKSHOP ATRIUM GALLERY WELL GALLERY UPPER STREET GALLERY OUTSIDE LIBRARY PODIUM LECTURE THEATRE

LECTURES & WORKSHOPS

MONDAY

TUESDAY

WEDNESDAY

Creativity Works for the White Pencil 2:10 – 3:30pm Design for Social Impact / Lecture 3:15 – 4:30pm

The Sustainable Body 11:00am – 1:00pm and 2:00 – 4:00pm

Climate of Change / Screening 3:00 – 5:00pm Room MLG 06.

Tom Hunter and Robert Elms 6:30 – 7:30pm

World-Changing Creativity 10:00 – 11:00am

Future Pharmacy / Workshop 10:30am – 4:00pm Survive Private View 5:30 – 7:00pm

Rewilding E&C / Workshop 10:30am – 4:00pm

Sketchbook Making / Workshop 11:00am – 12:30pm Reverse Archaeology / Workshop 10:30am – 4:00pm

Dark City / Workshop 10:30am – 5:00pm

THURSDAY

FRIDAY

Composite to Compost 3D Workshop WG33 10:30am – 4:00pm

Permaculture 10:30am – 4:00pm Workshop W310

Insect Lunch / Workshop 12:30 – 2:00pm

The Sustainable Body/Lecture 10:00 – 11:00am,

E V A L U A T I O N

1. PROBLEM SOLVING LCC has a system of wayfinding which is the guide with huge letter forms on the wall, but it is not that clear, everyone who is new to LCC might get lost.

So our system especially the map help people finding their way.

2. DESIGN ITERATIONS It is a long process that we research and take decisions on material, colours, paper and pattern. Although for the pattern part, we don’t have a physical outcome. Because these tapes go through the whole college, we need to make sure they work and they are not environmental friendly.

The design is location-based, the whole Green Week event is better datebased as previous brochure shows. Therefore, somewhere else which holds long term event at certain location will be better than LCC to apply our design.

3. POTENTIAL The idea begins with prism, we all know that the spectrum covers all the colours in it, so it is flexible to reduce or add colours for this wayfinding system.

4.GROUPWORK Efficient groupwork. Have fun and enjoy working with the group. Cheers!