Selected Works of Candice Tanu

Title_

Category_

MERGE

Designer_ Year_

2016

C A N D I C E TA N U Definition_

S E L E C T E D W O R K S O F C A N D I C E TA N U

School_

ACADEMY OF ART UNIVERSITY

[MURJ] VERB (USED WITH OBJECT) 1.TO CAUSE TO COMBINE OR COALESCE; UNITE

_MERGE M A Graphic Design D e s i gned & Written by Candice Tanu P r i n ted & Bound at blurb.com A c a d emy of Art University G r a d uate School of Graphic Design 7 9 New Montgomery S a n Francisco, CA

Title_

MERGE

Definition_

Category_

S E L E C T E D W O R K S O F C A N D I C E TA N U

As designers, we are presented with different problems to solve using creative thinking. There is never a one solution answer to a design problem. Designers constantly experiment with different methods to find the best solution. During this process, we will ultimately find many different solutions and we combine these methods and create a harmonious solution. Being able to combing and mix different methods and ideas in design is what makes good design.

_ TA B L E 0 F

DISTILLERY BAR & LOUNGE _Pg.

16-29

IL FIORELLO OIL CO. _Pg.

40-59

FACADE FILM FESTIVAL _Pg.

88-113

LITTLE RED CUP TEA CO. _Pg.

30-39

S A LV O _Pg.

60-87

_ CH.0 1

_ THE D I S T I L L E RY B R A N D I N G

Client_

DISTILLERY BAR & LOUNGE HANNA TJHIN

01

Deliverables_ Keywords_

2014

BRANDING, VISUAL SYSTEM

LOGO, MENU, WEBSITE, BUSINESS CARD S O P H I S T I C A T E D , L U X U R Y, H I S T O R Y

OBJECTIVE_ Distillery is a luxurious and sophisticated bar and lounge that caters to high class experienced whiskey connoisseurs. Distillery carries the most extensive and largest whiskey collection in all of Jakarta, Indonesia. Design and create a branding and visual system that is consistent with the Distillery brand.

SOLUTION_ The goal was to define the brand and to create the visual identity of a timeless and classy look.

I chose a timeless approach for this project, old fashioned with a modern twist. Characteristics of whiskey labels were incorporated into the logo. I began the design by researching old distilleries throughout the world. From this research I created a color palette, and defined textures, and typography which were implemented in the branding system. The design reflects the mood and experience of Distillery that of getting lost in a timeless venue that offers moments of mystery and leisure.

_DISTILLERY BAR & LOUNGE

Chapter_

Category_

Date_

_Ch. 01

Project_

SELECTED WORKS_

_Pg. 004

MA PORTFOLIO_

CANDICE TANU_

_Pg. 005

SELECTED WORKS_

_Pg. 006

MA PORTFOLIO_

CANDICE TANU_

_Ch. 01 _DISTILLERY BAR & LOUNGE

JKT IND

_Pg. 007

SELECTED WORKS_

_Pg. 008

MA PORTFOLIO_

CANDICE TANU_

_Ch. 01 _DISTILLERY BAR & LOUNGE

_ _ _ The client wanted to get an idea of what their whiskey bottling would look like if they were to produce their own whiskey. According to history some people used whiskey as medicine. So I applied a simple and clean design that is consistent with the logo and chose a simple bottle that looks almost medicinal.

_Pg. 009

SELECTED WORKS_

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT JKT IND IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

_Pg. 010

JKT IND

JKT IND

JKT IND

CANDICE TANU_

MA PORTFOLIO_

_Ch. 01

JKT IND

_DISTILLERY BAR & LOUNGE

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

JKT IND

_Pg. 011

SELECTED WORKS_

_Pg. 012

MA PORTFOLIO_

CANDICE TANU_

_Ch. 01 _DISTILLERY BAR & LOUNGE _Pg. 013

SELECTED WORKS_

_Pg. 014

MA PORTFOLIO_

CANDICE TANU_

_Ch. 01 _DISTILLERY BAR & LOUNGE _Pg. 015

_ CH.0 2

_ THE L IT T L E R E D C U P T E A C O.

Instructor_

Date_

PACKAGING DESIGN 2 V A L E R I E T AY L O R S M I T H

02

Deliverables_ Keywords_

PACKAGING

LOGO, TEA BOX, TEA BAG S U S T A I N A B L E , U N I Q U E , E C O - F R I E N D LY

OBJECTIVE_ Create and design a new brand identity for The Little Red Cup Tea Co., which includes sustainable and eco-friendly packaging. The new brand will be focused on quality tea for everyday consumption but with a newer and more hip direction so that it attracts a wider audience. The tea is traditional but will have a non-traditional identity. This approach will create a curiosity and will hopefully attract the public to pick up this tea.

SOLUTION_ The Little Red Cup Tea Co. is a small, family owned company based in Brunswick, Maine. They want to act as sustainable as possible, maximizing the positive aspects of international trade while minimizing the negative. Following the company’s mission statement, I purposely chose a recyclable and sustainable packaging material. This family owned company dedicates their business by importing their teas only from China. The color red in Chinese culture represents good fortune and happiness. Therefore, the red cup is an important element which is why it was kept as the signature red color. It’s the only red color in the whole packaging to purposely highlight the name and also the red cups’ significance.

_THE LITTLE RED CUP TEA CO.

Chapter_

Category_

FA L L 2 0 1 3

_Ch. 02

Course_

_Pg. 018

_Pg. 019

SELECTED WORKS_

_Pg. 020

MA PORTFOLIO_

CANDICE TANU_

_Ch. 02

_ _ The individual tea bag tags were also redesigned so that it is consistent with the design of the box. The tags were printed on an

_THE LITTLE RED CUP TEA CO.

_

eco friendly paper and also has the signature red tea cup.

_Pg. 021

SELECTED WORKS_

_ _ _ The gold accent colors on each box is foil stamped and delicately added to highlight the tea cup and the story of the family behind the Little Red Cup Tea Co.

_Pg. 022

_Pg. 023

SELECTED WORKS_

_Pg. 024

MA PORTFOLIO_

CANDICE TANU_

_Ch. 02 _THE LITTLE RED CUP TEA CO. _Pg. 025

_ CH.0 3

_ IL F I O R E L L O O L I V E O I L

Instructor_

Date_

PACKAGING DESIGN 2 V A L E R I E T AY L O R S M I T H

Chapter_

Keywords_

PACKAGING

L O G O , PA C K A G I N G , TA G N AT U R A L , C L A S S I C , C O N T E M P O R A RY

OBJECTIVE_ Create and design a new brand identity for Il Fiorello. Il Fiorello is owned by Ann Fiorello Sievers and Mark Sievers. Ann is a third generation descendant of “The Chief,” Dominic Fiorello, who immigrated to America in the 1860’s. The Chief’s family traces its roots from Sicily and Sant’ angelo D’alife, a village north of Naples. Today Ann, a third generation Fiorello, continues to sustain family and friends with fruit, vegetables, cheese, preserves, and now exquisite California olive oil from the generosity of the land at their home in Green Valley and groves in Suisun Valley.

SOLUTION_ The new brand has a more sophisticated, minimalistic approach and yet still keeping the classic and historical essence of the company. I focused the rebranding of their three most popular olive oils, Leccino, Pendolino, and Mission. The olive oil is kept in a glass bottle to preserve the oil’s quality and housed in a custom wooden frame. This simple and beautiful packaging can be used as a gift.

_IL FIORELLO OLIVE OIL

03

Deliverables_

Category_

FA L L 2 0 1 3

_Ch. 03

Course_

SELECTED WORKS_

_Pg. 028

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 029

SELECTED WORKS_

_Pg. 030

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 031

SELECTED WORKS_

_Pg. 032

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 033

SELECTED WORKS_

_Pg. 034

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 035

SELECTED WORKS_

_Pg. 036

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 037

SELECTED WORKS_

_Pg. 038

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 039

SELECTED WORKS_

_Pg. 040

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 041

SELECTED WORKS_

_Pg. 042

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 043

SELECTED WORKS_

_Pg. 044

MA PORTFOLIO_

CANDICE TANU_

_Ch. 03 _IL FIORELLO OLIVE OIL _Pg. 045

_ CH.0 4

_ R EB R A ND I NG T H E S A LVATION ARM Y

Instructor_

Date_

N AT U R E O F I D E N T I T Y G A S T O N YA G M O U R I A N

04

Deliverables_ Keywords_

SPRING 2011

I D E N T I T Y, P R I N T, W E B

B R A N D I D E N T I T Y, W E B , B O O K , S T A T I O N A R Y P A S S I O N , C O M M U N I T Y, R E N E W , M O D E R N

OBJECTIVE_ Choose a brand that is dead, dying, or defunct and identify its principle and mission. Reinvent the brand by developing a new visual identity and by creating brand extensions to elevate the brand to a new level while staying true to the brand’s mission and purpose.

SOLUTION_ Salvation Army is one of the world’s largest providers of social aid and they are the second largest charity in the United States. However, Salvation Army is also a dying organization. Many of those who affiliates and is passionate of the Salvation Army is now the older generation who are mostly retired. Salvation Army has lost when it came to reinventing their brand to keep up with the younger generation and staying relevant like its competitors, Good Will, American Red Cross, and others. The new Salvation Army, Salvo, is a fresh start that targets the younger generation. Unlike the old Salvation Army, Salvo will be a much more modern, cleaner, forward, and engaging organization. The youth can bring in a new energy and purpose to what this organization was once passionate about.

_ R E B R A N D I N G T H E S A LVAT I O N A R M Y

Chapter_

Category_

_Ch. 04

Course_

SELECTED WORKS_

_Pg. 048

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 049

SELECTED WORKS_

_Pg. 050

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 051

SELECTED WORKS_

_Pg. 052

MA PORTFOLIO_

CANDICE TANU_

_ _

_Ch. 04

_ The two sided book binding represents the before and after, new and

_ R E B R A N D I N G T H E S A LVAT I O N A R M Y

old branding of Salvation Army.

_Pg. 053

SELECTED WORKS_

_Pg. 054

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 055

SELECTED WORKS_

_Pg. 056

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 057

SELECTED WORKS_

_Pg. 058

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 059

SELECTED WORKS_

_Pg. 060

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 061

SELECTED WORKS_

_Pg. 062

MA PORTFOLIO_

CANDICE TANU_

_Pg. 063

SELECTED WORKS_

_Pg. 064

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 065

SELECTED WORKS_

_Pg. 066

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 067

SELECTED WORKS_

_Pg. 068

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 069

SELECTED WORKS_

_Pg. 070

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 071

SELECTED WORKS_

_Pg. 072

CANDICE TANU_ MA PORTFOLIO_

_Ch. 04 _ R E B R A N D I N G T H E S A LVAT I O N A R M Y

_Pg. 073

_ CH.0 5

_ A STEV E N S O D E RB E R G H FESTIVAL

Instructor_

I N T E G R AT E D C O M M U N I C AT I O N S HUNTER WIMMER

05

Deliverables_ Keywords_

FA L L 2 0 1 0

P A C K A G I N G , P R I N T, W E B

B R A N D I D E N T I T Y, C O L L A T E R A L S , P R I N T I L L U S I O N , H E I S T, S C A N D A L , E X P E R I M E N T A L

OBJECTIVE_ Design a fictitious film festival on a chosen director based on a common theme that appears in all of the director’s films. Develop a system that represents the directors essence and style in multiple deliverables including festival catalog, poster, tickets, soundtrack, DVD collection with booklet, website, advertisements, and schedule.

SOLUTION_ Steven Soderbergh is best known for directing critically acclaimed commercial Hollywood films.

Watching his films, I discovered that Soderbergh’s common thread is the idea that there is a different element beyond what is on the surface. The festival title “Facade” that I chose clearly reflects and identifies with his thread of having a deceiving outer appearance. Soderbergh makes systematic use of color to express emotion as well as to help the viewer navigate the temporal and spatial structures of the narrative. His visual style can often be distinguished by his use of muted beige theme with a few bright colors introduced sparingly. This visual style is reflected on my design and feel of my deliverables and the festival catalogue.

_FACADE FESTIVAL

Chapter_

Category_

Date_

_Ch. 05

Course_

SELECTED WORKS_

_Pg. 076

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 077

SELECTED WORKS_

_Pg. 078

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 079

SELECTED WORKS_

_Pg. 080

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 081

SELECTED WORKS_

_Pg. 082

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 083

SELECTED WORKS_

SELECTED WORKS_

_Pg. 086

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 087

SELECTED WORKS_

_Pg. 088

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 089

SELECTED WORKS_

_Pg. 090

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 091

SELECTED WORKS_

_Pg. 092

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 093

SELECTED WORKS_

_Pg. 094

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 095

SELECTED WORKS_

_Pg. 096

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 097

SELECTED WORKS_

_Pg. 098

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 099

SELECTED WORKS_

_Pg. 100

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 101

SELECTED WORKS_

_Pg. 102

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 103

My Family_

Thank you for showing me that anything is possible with determination and passion. To my parents who have always encouraged me to do what I love and have supported me and guided me to reach for the stars and dream big. To my husband who has been there from the beginning and put so much faith in my dreams and truly believed that I can do anything and make the impossible, possible.

My Instructors_

Thank you to my instructors who have helped guide me and for always being a great resource and inspiration; Scott Rankin, Rene D’Arcy, Carolina de Bartolo, Bob Slote, Michael Sainato, Macy Chadwick, Hunter Wimmer, Jeremy Stout, Phil Hamlet, Anitra Nottingham.

My Friends_

Thank you to my fellow classmates and friends who have been in this journey with me. We went through many ups and downs together and I would not choose anyone else to go on this ride with.

Title_

MERGE

Written & Designed_ E-mail_

S E L E C T E D W O R K S O F C A N D I C E TA N U

C A N D I C E TA N U

Website_

BLURB.COM

C A N D I C E TA N U . C O M

Contact_

C A N D I C E . TA N U @ G M A I L . C O M

Printer & Binding_ Software_

Category_

Instructor_

A D O B E C R E AT I V E S U I T E

ANITRA NOTTINGHAM

Typeface_

ADOBE LIGHTROOM School_

650/740/0077

TRADE GOTHIC BODONI

ACADEMY OF ART UNIVERSITY G R A D U AT E S C H O O L O F G R A P H I C D E S I G N 79 NEW MONTGOMERY SAN FRANCISCO, CA

© 2016 All rights reserved.

No part of this publication can be reproduced without expressed permission from Candice Tanu.

SELECTED WORKS_

_Pg. 100

MA PORTFOLIO_

CANDICE TANU_

_Ch. 05 _FACADE FESTIVAL _Pg. 101