01 Feel Every Note These posters encourage people of all ages to gather in one space and experience live music by the Victoria Symphony. They aim to counter the current music-listening trends: increased segregation and commercialization. The hope is to restore a sense of community and keep traditional music alive and well. The client wanted a friendly feel that reflected the organic nature of live music. The hand-drawn illustrations combine nature and instruments to show how music can affect listeners’ lives in a warm, positive way. A small run of posters was silkscreened by hand at a small print shop in Seattle.
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02 the gaslight anthem 01
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aiga 365: 31
poster catalog
Our gig poster for the Gaslight Anthem features connect-the-dots, leaving the title typography up to the viewer. A bit of controlled graffiti, a dash of interactivity and, depending on your drawing skills, the potential for vandalism.
03 CALVINO’S VISIBILITY This formal investigation is inspired by the chapter “Visibility” from Italo Calvino’s Six Memos for the Next Millennium. This project reinterprets the meaning of visibility and how it works based on Calvino’s writing. Six keywords—resolution, perspective, spectrum, distance, density and gestalt—were carefully considered. Each piece was influenced by and related to these six significant keywords.
04 THE 20TH MACAU ARTS FESTIVAL
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The 20th Macao Arts Festival was the largest integrated art event in Macao in 2009. As the central image of this festival, the heart represents our utmost dedication to and passion for the arts. Since colors and visual elements are weapons for graphic designers, four sweet and fluorescent colors were chosen to create a sugar coating for the bloody heart. This softens the concept of “bloody” for the public and portrays a conflict between innocent and bloody, sweet and painful, realistic and unrealistic. The use of XX to create a strong visual frame consolidated and emphasized the image of the 20th Macao Arts Festival. To intensify the promotion, 20 different categories were sugar-coated with the same sweet and fluorescent colors, creating consistency and coherence out of complexity.
05 Museum of Modern Art Identity The Museum of Modern Art (MoMA) possesses one of the most recognizable logotypes of any cultural institution in the world. While the logo is iconic in itself, the museum needed a comprehensive institutional identity that would carry the spirit of MoMA across multiple platforms. The designers created a focused, organized and flexible identity system that supports program material in print, web and environmental applications. The system employs prominent use of the MoMA logo as a graphic device. An appropriate scale and careful cropping were developed to make the identity more powerful and cohesive, and to create an attitude that modernizes the institution’s image. A strong grid has been established for the uniform placement of elements. Images of artworks appear whole or are cropped for effect. The images are paired with the logotype, which has a consistent vertical placement similar to the signage on the museum’s facade.
08 X Exhibition X Exhibition uses the light characters as the principal design element. The tubes’ different modules spell out exhibition information. These lamps symbolize the play of creativity. Extended from the main image, the lamps carry different functions, spelling the exhibitors’ name as a dividers that separate the space.
09 COCA-COLA MOVIE POSTER This poster was part of an assignment for Coca-Cola North America to create pointof-sale pieces for cinema usage. The client challenged us to express the unique connection between Coca-Cola and the movie-going experience. We used the Coca-Cola icon bottle, a key piece of our visual identity, and reinterpreted it to represent multiple movie genres. The client loved the posters and they have been displayed throughout national chains, extending concession messaging to the theater lobby, driving incremental sales of Coca-Cola.
06 espace go branding
10 Seeds of the Cities
ESPACE GO is a feminist avant-garde theater, the only one in Montréal with a variable geometry room. To celebrate the 30th anniversary, the management wanted to rejuvenate its image. They changed the two round letters (GO) into squareshaped letters to better illustrate the stage/backstage reality and the ability to reinvent the boundaries of theater. Colors give a third dimension to the work. The 2009–2010 posters reveal the richness of the new identity, giving all the attention to the actress’ roles while leveraging the identity’s many dimensions. Colors, shapes and typography boldly anchor the new identity in the Montréal theater scene.
This is the visual identity system for Huasen Architecture Company’s touring exhibitions. Perforated characters are composed of and shown by dots. Every exhibition area employs dynamic LED to show its indicating system. We designed a new kind of LED character for this system that will be used on the logo, posters, books, invitations and handbags. The LED characters show texture through punching holes and circle from right to left. The posters symbolize the city’s endless extension. This is the visual identity system for Huasen Architecture Company’s touring exhibitions. Perforated characters are composed of and shown by dots. Every exhibition area employs dynamic LED to show its indicating system. We designed a new kind of LED character for this system that will be used on the logo, posters, books, invitations and handbags. The LED characters show texture through punching holes and circle from right to left. The posters symbolize the city’s endless extension. The 2009–2010 posters reveal the richness of the new identity, giving all the attention to the actress’ roles while leveraging the identity’s many dimensions. Colors, shapes and typography boldly anchor the new identity in the Montréal theater scene.
07 St. Vincent/Tortoise concert posters Concert posters are a captivating intersection of art, music, pop culture and personal taste. They can be appreciated by a surprisingly diverse and disparate range of people: fine artists and designers, devoted fans of the music, individuals who were actually at the event, or people who like pretty pieces of paper. I am endlessly fascinated (and aggravated) by the power of a beautiful gig poster to force me to hang a poster advertising a band I loathe!