JOURNAL
Attract Premium Clients Five fundamental steps to attract and sign up premium clients By Sean Greeley IF THERE EVER WAS A TIME TO SEIZE AN OPPORTUNITY IN THE FITNESS BUSINESS INDUSTRY, IT IS NOW. The toll that a year of less movement, less accountability, and little to no fitness expectations has taken has people hungry to start living their best life again. As a result, the solutions you can provide are in high demand as a fitness professional. Technology has played a huge role in the rise of the independent fitness professional and new offerings for services from boutique studios by 22 canfitpro July/August 2021
creating different ways to connect with clients, allowing them to forge ahead during the pandemic. So how can you best grow your client base and income right now? By following five fundamental steps to attract and sign up premium clients. Step 1: Your 6-Figure Strategy A clearly defined business strategy is the only way to get the successful results you want in growing your client base and income. But more important is your drive to go make it happen. Start by understanding your motivation. Why are you doing what you do? Then, set a
realistic revenue goal and ask yourself two things: 1. Why is this amount important? 2. Am I willing to do the work to get there? Having clarity will ignite your motivation and make your commitment stronger. Step 2: Your PURPOSE To be effective in finding and signing up premium clients you have to know WHO you want to serve and WHY it matters. Your WHO should be based on who you love working with. Your WHY should be reflected through the problems you
