JOURNAL
Stand Out With Faster Results
EXTERNAL MUSCLE INNERVATION CAN PROVIDE YOUR MEMBERS AND CLIENTS WITH AN EFFICIENT AND EFFECTIVE WORKOUT By Agnes Ramsay
These past few years have presented many challenges to fitness facility owners and fitness professionals, especially personal trainers. It has also presented potential opportunities forcing us to relook at how to grow our business.
cent of those people do not even go, which puts them at risk of quitting.
It is important to define what makes you or your facility better and competitive to the one down the street, and as a personal trainer understanding what unique skills can give you an advantage.
Additionally, as a studio owner it is important to maintain retention as it is far less costly to have a loyal member as opposed to the high cost of client acquisition.
In the most recent IHRSA 2020 statistical survey, only 16.67 per cent of the population in Canada are gym members and according to exercise.com, 67 per
The best way to do this is to understand what the (potential) client wants: What are their current obstacles to becoming or staying a client/member? What are their
16 canfitpro January/February 2022
Why are we as a fitness industry not meeting the needs of a substantial portion of the population?
expectations? The main obstacles to potential or existing clients: 1. Lack of time. 2. Lack of confidence in that they do not know what to do or have an injury that needs to be “worked around.” 3. The environment of the gym; is it too busy, is it clean, too loud, too cold, too hot? What does the client want? Results! And fast! They either want to lose weight, tone up or keep fit to look better and function in their day to day lives more effectively and efficiently.
