Stand Out With Faster Results

EXTERNAL MUSCLE INNERVATION CAN PROVIDE YOUR MEMBERS AND CLIENTS WITH AN EFFICIENT AND EFFECTIVE WORKOUT

By Agnes Ramsay

These past few years have presented many challenges to fitness facility owners and fitness professionals, especially personal trainers. It has also presented potential opportunities forcing us to relook at how to grow our business.

It is important to define what makes you or your facility better and competitive to the one down the street, and as a personal trainer understanding what unique skills can give you an advantage.

In the most recent IHRSA 2020 statistical survey, only 16.67 per cent of the population in Canada are gym members and according to exercise.com, 67 per cent of those people do not even go, which puts them at risk of quitting.

Why are we as a fitness industry not meeting the needs of a substantial portion of the population?

Additionally, as a studio owner it is important to maintain retention as it is far less costly to have a loyal member as opposed to the high cost of client acquisition.

The best way to do this is to understand what the (potential) client wants: What are their current obstacles to becoming or staying a client/member? What are their expectations?

The main obstacles to potential or existing clients:

1. Lack of time.

2. Lack of confidence in that they do not know what to do or have an injury that needs to be “worked around.”

3. The environment of the gym; is it too busy, is it clean, too loud, too cold, too hot?

What does the client want?

Results! And fast! They either want to lose weight, tone up or keep fit to look better and function in their day to day lives more effectively and efficiently.

XBody Whole Body Electric Muscle Stimulation Training (WB EMS Training) has the solutions.

What is it? Is it safe?

EMS is the elicitation of muscle contractions using electric impulses delivered externally by a device operated by an educated professional. These impulses are delivered to electrodes which are placed strategically over all the major muscle groups within a Training Suit.

Sounds complicated but it really is not.The electric signal is like the one sent by the Central Nervous System when undergoing any movement, thereby causing an action potential of the muscle which causes contraction and is not seen as foreign to the body.

In fact, given not all muscles have a well-developed connection to the brain (e.g., gluteus), WB EMS is able to send the signal directly to the desired area, so even these weakly connected muscles are activated!

Additionally, with external application, MORE muscle fibres can be activated (both slow and fast twitch) and, therefore, a more intense workout can be achieved with no risk to the client.

Does it require any additional equipment?

No. The client will go through a simple body weight workout directed by the trainer and the impulses add the “weight.”

What does this mean to your client?

WB EMS can deliver results while addressing the number one concern to the client. Time!

The workout is only two times for 20 minutes per week for best results.

Why only 20 minutes? External muscle innervation is non selective so +/- 85 per cent of the body’s muscles are activated making it scientifically proven to provide what is equivalent to a 90 minute workout in just 20 minutes.

WB EMS can also provide the client with:

• training around injuries with no stress on the joints

• high level of caloric burn due to amount of muscle innervation and consequential release of metabolites and hormones (such as HGH), which in turn significantly increases metabolic rate

• strengthening of deeper muscle fibres which assist in balance and enhanced posture

• fully personalized as each client has their own profile stored in the device

• either one-on-one or small group training is possible

Does this all sound too good to be true? Who are we?

An award-winning leader in this technology, XBody has sold over 5,000 devices in 83 countries over the past 10 years. For context, Germany has over 1,200 WB EMS studios, and growing!

Since attaining our FDA clearance in 2019, we are now the exclusive provider to the largest WB EMS Franchise system in the United States where the highest quality of equipment and support is paramount.

XBody has additionally developed a comprehensive education through the EMS Trainer Institute, utilizing the latest science and vast experience of experts in this field.

How can all this benefit your business?

Stand out from the rest. This is a trend that meets the clients’ needs and offers a better solution than the same re-branded and re-marketed fitness solutions over the past several decades.

It is another service for your clients that can provide additional income and will attract a demographic that currently do not go to the gym for the reasons mentioned previously.

It takes up a small foot print and therefore can give you an excellent ROI per square foot.

As a personal trainer, it will give you a skill set so you are prepared as this segment grows, giving you either the option to purchase a mobile unit and start your own business or work for a facility which will require educated WB EMS trainers.

In summary, WB EMS Training is proven scientifically to condition and strengthen muscle and, consequently, continues to grow in popularity throughout the world. It truly is the training of the 21st Century!

A Nurse for many years, Agnes Ramsay’s focus shifted to the prevention of disease and she became a Personal Trainer. After discovering Whole Body EMS nine years ago, she was fascinated by the capability of the device and became a Master Trainer in Canada, then North America and is now GM of XBody Canada.