2 minute read
The Fitness Future and AI
How Artificial Intelligence brings very real results
By canfitpro
Starting with a keynote that drew on his recent white paper – The Fitness Future: Rules of Engagement – Ian offered an exhilarating vision of a techenabled future, alongside highly practical insights on how to thrive in that future.
Outlining his six rules for success in the new digital reality, Ian challenged delegates to ask searching questions of themselves, starting with the big one: If gyms are no longer the sole guardians of consumer wellness, what role will you play?
Equally fascinating was the follow-up panel discussion – The Fitness Future. Applied Today – in which Carrie Kepple and Amy Styles, co-owners of Styles Studios Fitness in Illinois, shared their experience of applying the six rules in their club.
The results this dynamic duo were able to present left no room for doubt regarding the power of AI (artificial intelligence) in a health club environment. No question that this is a technology not of some far distant future, but of today.
“It’s early days for us still, but AI has already identified our at-risk members, allowing us to re-connect with them,” Carrie explains. “We grew our lowrisk group from 53 to 61 per cent of our membership within three months of implementing Keepme.”
Looking ahead to November
And there is more to come at canfitpro’s Online 2021 Business & Leadership event, which takes place on Friday November 12.
Ian will this time be joined on the panel by the trailblazing team from Willows Health & Lifestyle Centre in Australia, who will share their hands-on experience of implementing AI across their business. In a session that promises to put AI at the top of every operator’s agenda, the panellists will bring to life the diverse opportunities that exist for gyms right now, and share some astonishing results.
Without wanting to spoil the surprise, let us just say for now that in the space of 18 months, that notably included COVID-19 lockdown, AI helped Willows add a year to its average length of membership. Other notable results have so far included an eight per cent improvement in sales conversion rates in just three weeks, and $35,000 of additional revenue driven by a highly targeted three-week marketing campaign.
“It’s incredible to think how far we’ve already come, and we’ve only scratched the surface,” says managing director Troy Morgan. “Quite simply, AI is the future. We have high expectations for everything we do now.”
Delegates will also be offered a complimentary copy of Ian’s second white paper – Everything You Need to Know About Data & AI – which, as the title suggests, provides answers to all those questions that have been stacking up in your mind.
As global fitness authority Emma Barry succinctly observed when she read the paper: “Finally. A one-stop shop for all those tech terms you’ve been too scared to ask about. A hugely enjoyable read that skips through playfully, clearly, and informatively.”
