4 - GROUP FITNESS AND COMMUNITY ENGAGEMENT

STRONGER TOGETHER

Group fitness classes and programming (up one spot from 2024) have emerged as a cornerstone of health and wellness, offering individuals a dynamic and engaging way to achieve their fitness goals while fostering a sense of community. In 2025, this trend continues to evolve, driven by innovation, inclusivity, and a renewed focus on holistic well-being. Jennifer Sawyer, founder and lead instructor at North End Fitness & Training and Sharon Mann Inspiration Award & Scholarship winner 2024 echoes these insights as she shares, “Our business thrives by embracing emerging fitness trends, with group fitness classes driving slightly higher revenue and bookings than personal training. This success stems from their affordability, flexible scheduling, and the social connections they foster. Members value the community and variety of group fitness classes, making it a cornerstone of our offerings and a reflection of evolving customer preferences.”

Programming has expanded beyond traditional, specific formats to incorporate fusion-style modalities that blend different disciplines, such as yoga, Pilates, dance, and kickboxing, reflecting the growing connection between mental and physical health. These diverse offerings address the increasing demand for mind-body wellness and functional movement alongside cardio and strength training.

One of the major opportunities that continues to grow in group fitness programming is the integration of technology, which provides participants with real-time touch points, enhancing motivation and personalization. Apps for class bookings and payment solutions provide convenience and encourage retention while gamified workouts and virtual leaderboards encourage friendly competition, accountability, and participation—whether in-person or via hybrid formats that combine live classes with on-demand options. This flexibility caters to individuals with busy schedules, making fitness more accessible than ever before.

Instructors play a key role in shaping class experiences by adopting motivational coaching styles that prioritize connection, mental health, and overall well-being over aesthetic goals alone. The emphasis on fostering emotional resilience and reducing burnout through movement reflects a deeper understanding of fitness as a holistic tool for living better.

Group fitness classes are no longer just about physical transformation —they are about connection, empowerment, and mental rejuvenation. As programming evolves to meet the demands of an ever-changing world, it’s clear that group fitness will continue to inspire and unite individuals, creating stronger, healthier, and more connected communities.

GROUP FITNESS BRINGS PEOPLE TOGETHER, CREATING A SENSE OF COMMUNITY THAT GOES BEYOND THE WORKOUT. BY OFFERING ACCESSIBLE AND INCLUSIVE CLASSES, IT INSPIRES CONNECTION, ACCOUNTABILITY, AND LONG-TERM COMMITMENT TO HEALTH AND WELLNESS.

JESSICA HASTINGS LESPERANCE, OWNER OF CEDAR WELLNESS STUDIO, CANFITPRO FITNESS INSTRUCTOR SPECIALIST OF THE YEAR 2024.