5 - PERSONAL TRAINING AND COACHING

COACHING THAT DELIVERS RESULTS

Personal training continues to rise as a top trend for 2025 (up one spot from 2024), driven by increasing demand for customized health and wellness solutions. Today’s fitness enthusiasts are seeking more than generic workout plans—they’re looking for highly personalized experiences tailored to their unique goals, physical needs, and lifestyles. Advancements in technology and data analytics are playing a pivotal role in reshaping personal training, enabling trainers to provide real-time feedback and problem solving, track progress with precision, and deliver hyper-customized programs. Wearable fitness devices, AI-powered platforms, and virtual personal training sessions allow clients to access expert coaching anytime, anywhere, blurring the lines between in-person and digital fitness.

In 2025, personal trainers are also embracing a more holistic approach, addressing not just physical fitness but also mental health, nutrition, recovery, and behavioural coaching. This reflects the growing recognition of the mind-body connection and the importance of sustainable health practices. Trainers are incorporating stress management techniques, mindfulness exercises, and personalized recovery protocols to support clients in achieving longterm success. Additionally, the demand for specialized personal trainers—such as those focused on aging populations, chronic pain management, and athletic performance— continues to expand, as people seek experts who understand their specific needs.

With a stronger emphasis on building relationships, personal trainers are trusted wellness partners who empower clients to achieve transformative results. “The future of personal training lies in creating irreplaceable connections through real-time problem solving, daily engagement, and health tracking technology,” says Chad Benson, CEO and lead instructor at MovBetter Personal Training Inc., PTAcademy.ca, and canfitpro PRO TRAINER. Creating a tailored experience that fosters motivation, accountability, and measurable progress will play a crucial role in helping individuals navigate their wellness journey with precision, adaptability, purpose, and “drive long-term success for both trainers and clients,” adds Benson.

AS A DOCTOR OF CHIROPRACTIC MEDICINE, I WHOLEHEARTEDLY ALIGN WITH THIS POWERFUL STATEMENT: “IF YOU THINK LIFTING WEIGHTS IS DANGEROUS, TRY BEING WEAK. BEING WEAK IS DANGEROUS.” WHILE THE ORIGINAL SOURCE OF THIS QUOTE IS UNKNOWN, IT RESONATES DEEPLY WITH THE 2025 TRENDS. I’M NOT SURPRISED TO SEE THAT FOUR OF THE TOP FIVE TRENDS INVOLVE LIFTING WEIGHTS. THERE’S A BEAUTIFUL SYNERGY BETWEEN TRADITIONAL FITNESS METHODS AND A RESURGENCE OF STRENGTH TRAINING—LIFTING HEAVY THINGS— FOR EVERYONE, WITH AN EMPHASIS ON INCLUSION REGARDLESS OF AGE, GENDER, OR BODY SIZE. ADDITIONALLY, THE INTEGRATION OF MENTAL HEALTH AND THE MIND-BODY CONNECTION IS A VITAL EVOLUTION. REFLECTING ON PAST FITNESS TRENDS, IT’S CLEAR THAT THIS HOLISTIC APPROACH IS MAKING A MUCH-NEEDED RETURN.

DR. JOEL KERR, DC, CO-FOUNDER & CEO OF BASE