canfitpro Official Magazine | November/December 2023

Page 44

Photo Credit: IVIVI Media

MOTIVATION COACHING & CLIENT SUCCESS

A Fresh Perspective on Motivation

ELEVATE YOUR COACHING GAME WITH FIVE INNOVATIVE METHODS OF MOTIVATION By Jessica M. Maurer INDIVIDUALS’ EXPECTATIONS AND CHALLENGES IN PURSUING FITNESS GOALS HAVE EVOLVED SIGNIFICANTLY IN OUR RAPIDLY CHANGING CULTURAL LANDSCAPE.

serve as a mentor, guide, and source of unwavering support, assisting clients in navigating the complexities of their daily lives. This expanded role underscores the need for a fresh perspective on motivation.

Research shows that people are becoming less driven by scale-based victories and are more interested in well-rounded wellness. Your influence extends far beyond the gym floor as a fitness professional or coach. You

Traditional fitness motivational techniques such as the promise of weight loss and scare tactics fall short of meeting the dynamic demands of today’s society. The pace of life, the influx of information, and the diverse

44 canfitpro November/December 2023

range of commitments that clients juggle require a more nuanced and personalized approach to motivation. It is imperative to embrace innovative methods that captivate and inspire clients and resonate with their aspirations, fostering a deeper and more sustainable commitment to their wellness journey. As fitness professionals, it is imperative that we shift our focus away from employing negative


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