canfitpro Official Magazine |May/Jun 2021

Page 26

JOURNAL

Post COVID-19 Fitness Trends A look at what can be done to ensure we get back to business By Scott Wildeman AS I SIT DOWN TO DRAFT THIS ARTICLE, IT IS AMAZING TO THINK IT HAS BEEN ONE FULL YEAR THAT WE HAVE BEEN LIVING WITH COVID-19. COVID has had an incredible impact on our business, our customers, and our colleagues. Our industry has been disproportionally impacted by this 26 canfitpro May/June 2021

pandemic, with an average facility losing $15,000 per month after government supports. However, with every challenge comes opportunity. So, the optimist in me looks to the future, while taking some lessons from the past year. While COVID-19 has had numerous

negative impacts to our industry, it has also brought our industry closer together. I am so proud to see how fitness professionals have banded together. Competitors are working together for the common good - leaning on each other as we continue to “pivot” on what seems like a monthly basis, depending on what the restrictions of the day lay out.


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