3 minute read
Fitness Centers centres Leverage Digital Displays
BOOST ADVERTISING AND SALES WITH NEO’S TURNKEY SOLUTION
By canfitpro, with Ronald Tapiero, President of NEO
canfitpro:
Ronald, it’s great to have you with us. Talk to us about yourself and NEO.
Ronald:
After 30 years in media advertising, it’s a real passion for me. In 2022, I co-founded NEO, and today NEO partners with 475+ shopping malls, service stations, c-stores, and fitness centres in Canada. In fitness, we proudly work with leading brands such as Nautilus Plus, World Gym, Anytime Fitness, and several independents.
canfitpro:
Tell us about your business model.
Ronald:
NEO works with partners (fitness centres) and advertisers. Our partners allow us to install media networks, in exchange for several benefits, and advertisers are customers.
Our partner program is designed so that gyms fully leverage and monetize their facilities and existing communication infrastructures.
canfitpro:
What benefits does NEO offer?
Ronald:
We offer four core benefits:
• Turnkey solution – NEO offers free installation, maintenance, and tech support. We also offer NEO Connect (web platform) that allows gym owners to deploy content and ad campaigns in real time to communicate with customers.
• Advertising – Each gym has free advertising spots, both inside and outside the gym (5km radius in malls, C-stores, and service stations) to boost marketing and sales.
• Value add content, including news, sports, health tips, and weather.
• Financial – NEO offers a free media network and as a bonus we redistribute a portion of ad revenues in cash dividends;
canfitpro:
NEO offers excellent value, and you help your partners accelerate their business plan. Concretely, what kind of results do gym owners get partnering with NEO?
Ronald:
In terms of results, many of our partners increased their sales by 15 – 20 percent after broadcasting targeted ad campaigns on our screens. Also, one partner sold eight franchises in three months using our screens. Overall, our partners get infinite returns and value given they have no financial risks.
canfitpro:
Ronald, this was highly informative. Thank you for your time.
Ronald:
Thank you for this opportunity to share more about NEO!
NEO (neo-ooh.com) offers an advertising network in shopping malls, service stations, C-stores, and Fitness Centres in Canada, with 3,500+ ad faces in 475+ locations, and quickly growing in Eastern Canada. In Fitness, NEO partners with leading brands such as Nautilus Plus, Anytime Fitness, World Gym, BUZZFIT, and many independents.
