February 2015 Canadian Immigrant Magazine

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February 2015 I free

Arrive. Succeed. Inspire.

10 more Canadian

Publications mail agreement number 40065097

ways to feel

Nominate now for

Top 25!

4

U

SUCCESS BOOTCAMP IN CANADA

Behavioural bootcamp: exercise your soft skills



upfront

10 | SUCCESS STORY

Contents

The perfect pair

REGULARS 4 | Our Take/Your Take

Photo by Noodlewave Media

Jorge and Jenny Rodriguez are bringing Spanish quality, comfort and style to Canada’s shoe scene

6 | Fusion

›› PROFILE: Warona Setshwaelo ›› Black History Month ›› Immigration conference ›› CANSPEAK: English sayings explained

13 | Immigrant Settlement Guide 14 | COVER STORY

22 | Business

›› Chocolatier Amanda Sandahl ›› SMALL BUSINESS: Startup ideas

One country, many beliefs Does religious diversity — an inherent part of Canadian multiculturalism — pose a challenge to the country’s social cohesion and to immigrant integration?

24 | Settlement

›› 10 tips on being Canadian ›› Tuğba Karademir’s life on the ice

27 | Money

›› RRSP deadline is coming

28 | Driving

›› Getting your driver’s licence

19 | SUCCESS4U BOOTCAMP Exercise your soft skills A new practical print and

30 | Back Page

›› TOP TIPS: Advice from our Top 25 ›› HUMOUR BY HEMETERIO

online series for newcomers

Help bring in newcomers to Canada. Respond to the need for immigrants.

Become a Regulated Immigration Consultant Full-time | Part-time | Online Apply online at www.ashtoncollege.com or contact a program adviser at 604.899.0803. 604.899.0803 | 1.866.759.6006 www.ashtoncollege.com Ashton College

we build careers

February 2015

Canadian Immigrant

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upfront

our take Volume 12, Issue 2 February 2015 Group Publishers Gautam Datt Sharma Sanjay Agnihotri Editor Margaret Jetelina mjetelina@metroland.com Senior Editor Baisakhi Roy broy@metroland.com Creative Director & Editorial Design Safi Nomani snomani@metroland.com Digital Media Developer Kamil Mytnik Advertising Sales Sr. Ad Manager (B.C. and Alberta) Alla Gordeeva alla@canadianimmigrant.ca Tel: 778 558 3397

Let’s talk!

Well, after 10 years, we have decided to talk about religion in Canadian Immigrant. Regular contributor Mayank Bhatt takes a constructive look at the topic, with a little bit of history and a lot of perspectives on why freedom of religion is so important to the Canadian identity. While there will always be people who discriminate or spew hatred based on differences of culture and religion, most Canadians — Canadian-born and immigrants alike — are proud of the country’s values of equality and freedom to practise any religion. However, there is also the fear that immigrants are changing the religious face of Canada. And it’s true … demographically, non-Christian religions are rising. But, as the article suggests, that transformation in itself won’t damage Canada, as long as we uphold the Canadian values of diversity, inclusion

Sr. Ad Manager (Toronto) Ricky (Kawaljit) Bajaj rbajaj@metroland.com Tel: 905 273 8170

your take

National Sales Manager Varun Munjal vmunjal@metroland.com Tel: 905 273 8169

Push and pull

Sales Events & Marketing Coordinator Laura Jackman ljackman@metroland.com General Inquiries: info@canadianimmigrant.ca Circulation/Distribution Inquiries: ljackman@metroland.com ISSN 1910-4146

Subscription rate in Canada: $36 plus HST for 12 issues Opinions expressed do not necessarily reflect the opinion of the publisher

Publications mail agreement number: 40065097 Return undeliverable Canadian addresses to: 3145 Wolfedale Road Mississauga, Ontario, L5C 3A9 Printed on recycled paper. Toronto Circulation 50,000 copies Vancouver Circulation 30,000 copies Calgary Circulation 3,000 copies Canadian Immigrant is published monthly and distributed free throughout Vancouver, Calgary and Toronto. Canadian Immigrant welcomes submissions, but is not responsible for unsolicited material. Canadian Immigrant is a publication of Metroland Media Group, a division of Toronto Star Newspapers Limited. Entire contents property of Canadian Immigrant.

canadianimmigrant.ca Toronto 3145 Wolfedale Road, Mississauga Ontario, L5C 3A9 Tel: 905 273 8111, Fax: 905 277 9917 Vancouver 793 8th Street East North Vancouver, BC, V7L 2A1 Tel: 778 558 3397

and acceptance. One of the interviewees in the article is Dr. Jagessar Das, an interfaith proponent and a previous RBC Top 25 Canadian Immigrant Award recipient. Pardon the awkward transition, but I just wanted to remind all our readers that the nominations phase for the 2015 edition of the Top 25 awards will come to a close at the end of this month, Feb. 26, at 11:59 p.m. EST. It’s important to recognize immigrants who have made Canada their home and are making it a better place, like Das. Nominate someone today at canadianimmigrant.ca/rbctop25. Margaret Jetelina Editor, Canadian Immigrant

“Like” us on

Facebook/canimmigrant.

came from, why you speak the way you do, etc., you’re often reminded that you may not be wanted or accepted. The key word here is acceptance. That’s what we’re all looking for at the end of the day. Canada has done a great job of embracing cultures and allowing people to hold onto that part of their identity. Immigration policies, however, have a long way to go toward improvement. I can say for sure that I feel a lot more secure 14 years in and even though I still long for the (somewhat) familiar in my homeland, I’m glad to call Canada my second home. I hope that when my daughter refers to Canada as her “home and native land,” she will feel accepted enough to feel that it is so. At the end of it all, we’re all immigrants living on borrowed land and on borrowed time. As my dad used to say, we’re all soujourners.

There’s a push and pull when you decide to move abroad. A push toward greater success, swift integration and a place to call home. A pull of things longed for: old friends, a predictable, deliberate life, of typical things with no surprises. Last summer I got hooked on watching an Al Jazeera series called Citizen or Stranger with my mum. Those stories have stayed with me, mostly because I saw myself in them. I’ve been living in Canada for 14 years now and the question of citizen or stranger is one worth pondering. Often, I’m made to feel more of the latter. I cannot count how many times a month I get mistaken for another nationality (often Jamaican) and that’s not because I’m pulling a Rob Ford and/ or why I speak English so well. Just today I had two people ask me where I’m from, a reminder that this Chanda Chandalala, Toronto is not where I’m supposed to be. Or is it? When I travel home to Zambia, I’m often very excited for obvious reasons of course — the sight and company of old friends, family and the familiar. But, after about two Are you an IMMIGRANT looking for work? weeks, it all strangely starts to feel and become unfamiliar. Our Skills Connect for Immigrants Program: Venturing into town and ob• connects your skills with B.C. serving and interacting with the Employers in all job sectors citizens of my native land, I find • provides mentorship opportunities myself oddly a stranger. I speak the and one-on-one coaching same, but a little differently. I dress the same, but a little differently. I • helps you plan your career,access think the same, but probably a lot job leads,upgrade your skills and differently. I start to long for my earn Canadian credentials new home; the familiar, even if the familiar is also a stranger. Call Today: 604.575.3800 I find that to be the dilemma of Toll Free: 1.877.277.4832 immigrating. While you might find www.skillsconnect.ca solace in the old, the new can be just as unfamiliar. When you’re constantly questioned about where you “The Skills Connect for Immigrants Program is part of the WelcomeBC umbrella of services, made possible through funding from the Government of Canada and the Province of British Columbia.”

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February 2015

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Canada — the land of immigration It was three long decades ago that I submitted my application To emigrate to the land of the Great Canadian Nation I had to jump through the hoops to get admission through hope and determination. Face-to-face And make Workit and Learn with much Upgrade your skills

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On reaching this great country, so vast, with such expectation I was soon to find that you need Canadian experience to gain employment It was difficult to understand and grasp this requirement As my experience and education did not meet their recognition. Undeterred one moves on with tenacity and resolution Soon to find these obstacles are but a minor irritation Thus, you make it through to find suitable employment But, as in other countries, “It’s not what you know; Join our Foundations English adults focus it’sclasses who youfor know” is which significant.

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Only to find that your lifestyle may require adjustment. Thursdays January 8 - ongoing . . . . . . . . . . 4:00 - 6:30 PM March 12 - 19 Spring Break no registration For sure you have much free time on the neverending vacation seven Sundays please bring: Which 1 Proofhas of Canadian Status in a week; and unlimited time for disbursement 2 Photo ID 3 Two proofs of BC Residency But does your pension allow for lavish spending or expeditions For these are the realities that are posed for your thoughts and consideration. REGISTER AT:

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Want to share your thoughts? Email mjetelina@metroland.com.

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February 2015

Canadian Immigrant

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fusion news. people. events.

profile

Warona Setshwaelo African actor

O

riginally from Botswana, Warona Setshwaelo decided to leave the African continent and come to Canada to pursue her dreams of a career in acting. After eight years, she has established herself as a respected theatre artist in Montreal. She has worked on such theatre productions as Truth and Treason, Nutmeg Princess, New Canadian Kids and Stori Ya, a one-woman show presented by Black Theatre Workshop that explores the story of an immigrant who comes to Canada and becomes homeless. She has also found her way on television and film in Jack of Diamonds, Deadfall and White House Down. In 2010, to address the underrepresentation of visible minority actors in Canadian theatre, she was also one of the co-founders of Metachroma Theatre. Her most recent acting role took her to Toronto’s Tarragon Theatre in its production of medical drama The Waiting Room, which runs to Feb. 15.

Why did you leave Africa?

I left Botswana (although I’m half South African) mostly to pursue my dreams as an actor, though being a TCK (third culture kid), I was also just ready for a change.

Why did you choose Canada?

I made the decision to move in a matter of days. I was frustrated with

Warona Setshwaelo came to Canada from Africa to pursue her dreams of an acting career.

the film/TV/theatre industry (or lack thereof) in southern Africa. I had been there for five years after university and then one day in the middle of all the muck, I decided to leave it all and went to live with my sister in Jo’burg for four months to clear my head and help her with her kids. At some point in that four months, I decided to move to Canada. It was April 2007 when I arrived.

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February 2015

You have a daughter born in Canada? How do you share your African heritage with her?

Yes! Her name is Khaya, which means “home” in Zulu. The second part of the question is hard. I don’t know. I’m African and therefore everything I do is sharing my culture? I’m not sure, to be honest.

As an actor, Canada may not seem like the best choice compared to the United States, for example.

Sure, but compared to where I was coming from it was a great choice, and close enough to places like New York or Los Angeles. Anyway, Canada may not seem like the best choice to some, but, turns out, it was for me. Also I lived in the States for five years; I went to Virginia Tech University, where I got my theatre degree, so I kind of wanted something different. That’s also the reason I moved to French Canada even though I didn’t speak French! facebook/canimmigrant

@canimmigrant


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Canada celebrates Black History Month Across the country, Canadians will celebrate contributions made by black Canadians during the month of February. For newcomers to Canada unfamiliar with the annual observance, it is celebrated in February every year to honour black Canadians and heighten awareness about black history. Many Canadians are unaware of the fact that slavery not only once existed, but also thrived in Canada until it was abolished in 1793 and later throughout the British Empire in 1833. The first known slave to have been brought to Canada in 1628 was known as Olivier Le Jeune. Canada was also home to many runaway slaves from the United States, before it was abolished in 1865. They often arrived via the Underground Railroad, which was a secret network of homes and routes that helped guide slaves to safety. In December 1995, Canada’s House of Commons officially recognized Black History Month, which originated unofficially in the 1970s, following a motion put forward by MP Jean Augustine, the first black Canadian to be elected to Parliament. An immigrant from Grenada, Augustine is also a RBC Top 25 Canadian Immigrant (2011). — Takara Small

canspeak It’s Valentine’s Day on Feb. 14, a time to celebrate love, and a popular time to get engaged to be married! Here are three idioms that are all about love and marriage.

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Tie the knot

Now that you’re engaged, the next step is to actually get married — or “tie the knot.”

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upfront

Conference to envision national immigration action plan The immigration system has undergone a continuous evolution over the last decade, with the latest change being the introduction of the “express entry” system. But some believe it’s time to review immigration on a broad, national basis and create a vision and foundation for the future of immigration in Canada. That’s exactly the impetus behind an ambitious conference being held this spring, hosted by the Conference Board’s National Immigration Centre (NIC). The major two-day event, called the Canadian Immigration Summit 2015: Towards a National Immigration Action Plan, will explore the future of Canada’s immigration system with the help of major stakeholders from across Canada’s immigration system who will share the latest research findings, unique insights and perspectives. The goal? Contribute to the development of a National Immigration Action Plan for Canada, which will modernize and enhance policies and programs to sustain Canada’s competitive position as a preferred destination for the world’s top talent. The summit, to be held on April 13-14, 2015, at the Fairmont Château Laurier in Ottawa, is an opportunity for participants to share their views and insights, and take part in interactive discussions and consultation sessions to identify challenges and innovative solutions. These insights will be captured by rapporteurs and used in the development of a National Immigration Action Plan for Canada that will offer recommended actions to build an internationally competitive national immigration system for Canada. The summit will focus on the seven following themes:

1.

The immigration imperative — what Canada and Canadian companies gain — and stand to gain — from immigration, economically, socially and culturally.

2.

3.

4.

5.

6.

7.

Global best practices in immigration, from invitation to integration — international experts will share their insights on global best practices in immigration and integration. Leveraging immigration as a source of innovation — highlighting the contributions immigrants make through innovation, research, culture and international trade, and identifying how Canadian businesses can harness their talents to improve results. Building an immigration system responsive to the needs of business — strategies and programs to enhance Canada’s immigration system to better meet their needs, today and tomorrow, and make the most of the talents of immigrants. Streamlining immigration for skilled tradespeople — identifying how the immigration of skilled tradespeople can be streamlined to help overcome the significant labour shortages employers are experiencing in Western Canada. Consultations on enhancing Canada’s immigration system — leaders from government, business, education, immigrantserving agencies, regulatory bodies, professional associations and other experts will have an opportunity to contribute to a discussion on an enhanced immigration system. What’s “hot” in immigration — gaining insights into the newest policies and practices that are reshaping immigration systems and overcoming immigration challenges.

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February 2015

Canadian Immigrant

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Success Story

The perfect Pair Jorge and Jenny Rodriguez are bringing Spanish quality, comfort and style to Canada’s shoe scene By Noa Nichol

Y

ou could say that Jorge Rodriguez knows the shoe business like the back of his hand, but it’s really more like the back of his foot. Born and raised in the Dominican Republic, Rodriguez watched his father, who had relocated to the tropical island-nation from Spain in his youth, build a booming shoe business from the ground up. “Spain was a poor country after the Spanish Civil War … my father needed to leave to build a better life for himself,” he recalls. “He was

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supposed to meet a family member in the Dominican, but his relative never showed up. My dad knew he had to start working, so he got a job in a shoe store in Santo Domingo, the capital city.” Eventually, his father opened his own shoe store. It was there he fell in love with his future wife, when she came into the store to shop for — what else — shoes. Rodriguez, at age 14, started working for his father, who by then was manufacturing quality footwear locally as well facebook/canimmigrant

@canimmigrant


Photos by Noodlewave Media

upfront as importing popular European brands, particularly from Spain. “I started learning about the shoemaking business like so many entrepreneurs do — by mopping the floors,” he laughs. “When I went to study business in college, I was promoted to assistant manager at one of our stores. After I graduated, I became manager. By then I really had a love for shoes.” He’d also found a second love: his wife, Jenny, whom he met in business school. But Jenny Rodriguez says her initial friendship with Jorge only turned to romance the day that she needed new shoes. “I moved to the Dominican from Cuba when I was in my teens,” Jenny says. “I learned many technical and business skills by working at my family’s travel agency, and I also learned how important it is to dress well and look good on the job, no matter what!” When she needed a new pair of shoes that were fashionable and comfortable enough for work, Jorge presented her with a gorgeous, Spanish-made pair of Pedro Miralles sling-backs. “After that, I decided to give Jorge a chance!” she laughs. She fell in love with the man and the shoes, which she still wears today. “It means a lot that I still wear these shoes today — it is

really what our business is about.” Their business today is based in Vancouver, B.C., with two Ella Shoes’ locations and a website that ships shoes far and wide. Jorge and Jenny had immigrated to Canada with their four children in 2009 — according to Jorge, conditions in the Dominican had, by the time they left, become unfavourable. “Santo Domingo was very disorganized,” he explains. “There are many robberies in the city; it’s not safe to raise kids there. They can’t play on the street with their friends. It wasn’t an economic decision to leave — we were doing quite well there — but it was for our family, to give them more opportunities to succeed.” He and Jenny had first experienced Canada’s West Coast on their honeymoon in 1996, when they spent several wintery weeks skiing and exploring the region. They didn’t mind the colder temperature — it was a refreshing change from the balmy climate of their home country. But, when it came to making a permanent move, there was one thing that the couple could not give up: living close to the ocean. “We always lived close to the water, sailing and swimming,” Jenny says. “We decided that Vancouver was the perfect place.” The decision may have been easy, but the immigration process itself was not so smooth. In 2010, a year after they arrived in Canada, a catastrophic earthquake rocked Haiti, which shares the island of Hispaniola with the Dominican Republic. All of the Rodriguez’ immigration paperwork was lost. “Back then there was no Canadian embassy in the Dominican, so our file was in Haiti,” Jorge explains. “It was a bit of a setback, but we pushed through.” There were other challenges, too. Some cultural differences threw the couple for a loop — for instance, Jenny, who was used to driving in the Dominican with her cellphone in hand in case she needed to call for help, didn’t realize that doing so in Canada is a no-no. “A policeman saw me looking at my phone and he came and knocked on the car window,” she says. “He was very kind about it, but I knew it was a habit I must change.” Another issue was work. Jorge had plenty of retail experience, but only in a foreign market. He took a sales job with a prominent Vancouver shoe retailer in order to learn how Canadian customers differ from Dominicans. “Back there, if a client grabs a shoe from the shelf and says ‘size 37,’ the deal is done. She wants to look good, and she’s buying it,” he says. “In Canada, you more often hear, ‘I’ll think about it,’ maybe because customers want to explore their options first and know they’re making a good decision.” The way around this, Jorge discovered, is to offer a very stylish, high-quality item, and discuss the merits of the product with the customer. Unfortunately, he says, a lack of quality footwear in Canada made the job more difficult than it needed to be. “In Europe, and especially in Spain, shoemakers are thought of in the same way as

February 2015

Canadian Immigrant

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Success Story

In Europe, and especially in Spain, shoemakers are thought of in the same way as goldsmiths and diamond-cutters, like artists who are very skilled at their craft.” — Jenny Rodriguez

Photo by Noodlewave Media

goldsmiths and diamond-cutters, like artists who are very skilled at their craft,” Jenny explains. “Each piece of footwear that’s made there is like a masterpiece.” Both she and Jorge found that the same level of quality, style and comfort simply wasn’t available here in Canada — and decided to do

Jorge Rodriguez learned the shoe business from his father as a youth in the Dominican Republic.

something about it. “There was an empty space that we knew we could fill by importing these beautiful, comfortable, long-lasting and still quite affordable European shoes to the market, so we decided to open our store,” she says. “The first year was the hardest; we had a lot of dressy shoes, but we learned that the style in B.C. is more casual. We had to adjust.” Adjust they have. Today, Jorge and Jenny source their shoes seasonally from exclusive European labels like Aura Blanc, Chie Mihara and Wonders, and the feedback from customers couldn’t be better. “Shoppers have been thrilled to find brands that fit and look beautiful, that they really can’t find anywhere else in Canada,” Jenny says. “They say, ‘I bought a pair of shoes from you. I love them! What else do you have in my size?’”

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February 2015

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Immigrant

Settlement

Guide 2015

To list your agency in the “Immigrant Settlement Guide,” please contact: Ontario listings Ricky Bajaj: 905-273-8170 or John Zhang: 416-803-3931

Western Canada listings

Alla Gordeeva: 778-558-3397 or alla@canadianimmigrant.ca

upfront Are you a newcomer to Canada? You no doubt have many questions. Immigrating can be a challenging process, with many unknowns, but the good news is that there are many resources available to help you. Seeking help at an immigrant settlement agency is going to be your most important first step in Canada. And many services are free, from English as a second language programs to settlement counselling to career help, including mentorship and retraining opportunities. The services are all aimed to help you overcome the challenges you’re facing and succeed in Canada. Here are just some of the agencies ready to serve you in the Greater Toronto Area:

Agency

General Services and Specialty Programs Languages

India Rainbow Community Services of Peel

Settlement Services, Family Counseling, Senior Services and Volunteer Opportunities. Specialty Programs: English Language Training & Citizenship Classes, Job Search Workshops, Adult Day & Seniors Wellness program, Services for Women, Children and Youth, Supportive Mental Health Services Email: info@indiarainbow.org www.indiarainbow.org

• English • Punjabi • Gujarati • French

Find out how to: get the skills you need to find work quickly! — Job Search Workshops Program! perfect your resumé, practise interview skills and more — Job Find Club for Internationally Trained Individuals job search effectively — with Employment Ontario Employment Services. Access Bridge to HR — a bridging program for internationally educated HR professionals Email: info@jobskills.org www.jobskills.org

• English

Settlement Services, LINC Classes (level 1-6) with child minding, Counseling, Job search, Citizenship & Immigration, Groups for Youth, Seniors & Women and Volunteering. Specialty Programs: Bridge Training Program for International Mental Health Professionals, Community Engagement Program, Community Mental health Program and Anger management. Additional locations at Scarborough and Toronto. Email: northyork@mnlct.org www.mnlct.org

• English • Spanish • Mandarin • Bengali • Turkish

Cultural and Inter-cultural services and activities, Services for seniors, ESL Classes & mentoring programs for newcomers & immigrants. Specialty Programs: Community engagement Programs and Community Dance Classes Email: phoenixacademyschool@gmail.com www.phoenixacademyofthearts.com

• English • Chinese

Settlement service: government benefit applications; subsidized housing; child care service/subsidy application; all family issue support; English classes from level 1-7 with child-minding facilities. Specialty Programs: Employment services: employment counselling, career development guidance; job readiness preparation; job search workshops; job referral and co-op/volunteer opportunity. Email: aliceai@safss.org www.safss.org

• English • Chinese (Mandarin/ Cantonese)

Settlement Services: assist immigrants to integrate and become established and contributing members of Canadian society. English Language Classes are instructor-led, and supported by a computer lab. Job-specific, advanced-level Enhanced Language Training available. Supports to assist in developing the skills needed to find work: resumé/cover letter preparation, interview readiness and information about accreditation, workplace practices, Canadian employer expectations. Other services available. Email: info@welcomecentre.ca www.welcomecentre.ca

• English

3038 Hurontario Street, Suite 206 & Unit 1, Mississauga, ON L5B 3B9 Phone: 905-275-2369 Job Skills Employment & Business Programs & Supports Locations in York, Peel and North Toronto Phone: 1-866-592-6278 Mennonite New Life Centre of Toronto 2737 Keele Street North York ON M3M 2E9 Phone: 647-776-2057 Phoenix Academy of the Arts (in partnership with Lindance) 6007 16th Avenue, Markham ON L3P 2B2 Phone: 416-299-6658 Settlement Assistance and Family Support Services (SAFSS) 1200 Markham Road Suite 214 Toronto, ON M1H 3H3 Phone: 416-431-4847 ext 230 Welcome Centre Immigrant Services 7 Locations in York & Durham Regions Phone: 1-877-761-1155

February 2015

• Hindi • Tamil • Urdu • Arabic

Canadian Immigrant

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Society

One country,

many beliefs Does religious diversity — an inherent part of Canadian multiculturalism — pose a challenge to the country’s social cohesion and to immigrant integration? Let’s talk about it By Mayank Bhatt

R

eligion, along with politics, has long been considered taboo to talk about in polite company. Why? There are always going to be different opinions, leading to heated, often contentious discussion. Most people would rather avoid the debate, even though the topic is personally important to many. So is there ever a good time to talk about religion? The United Nations celebrates the World Interfaith Harmony Week in the first week of February, as a way to encourage mutual understanding, harmony and co-operation, between all people regardless of their faith, so this might be as good an occasion as any. Religion — rather religious differences — have also been in the news in recent days. In Canada, just last month, anti-Semitic messages and “Leave Canada” graffiti were spraypainted on the side of Beth Israel Synagogue in West Edmonton, prompting the federal Minister of State (Multiculturalism) Tim Uppal to condemn the act, stating, “Canadians from all different backgrounds, cultures and religions have contributed to shaping our great country. I call on Canadians to firmly reject this and any other despicable expressions of hatred against Canadians of any faith or cultural background.” Similar graffiti had been scrawled across a mosque in Cold Lake, Alberta,

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February 2015

after the terrorist attack on Parliament Hill in Ottawa late last year. “Go home” was written across the windows multiple times. But the town stood as one, and many townspeople came forward to scrub the graffiti. Of course, there has also been the freedom of expression versus respect for religion debate prompted by the massacre of the staff of French satirical magazine Charlie Hebdo, which has had a polarizing effect around the world. As Canadians, simply avoiding such discussions might be the polite thing to do, but encouraging interfaith conversation might better help promote that harmony in our multicultural society.

Freedom of religion

Let’s start with a brief introduction. Today, Canada is home to all religions of the world, as well as sects within these religions, brought here in large part by immigrants over the last century and a half. The Canadian Charter of Rights and Freedoms guarantees to all Canadians the freedom of conscience and facebook/canimmigrant

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religion. This Canada. According to a May 2013 report published in The Globe freedom is protected, and Mail, non-Christians and Canada even launched the Office constituted 2.9 per cent of immigrants to Canada before of Religious Freedoms in 2013, whose 1971, “but they (those reporting stated objectives include Muslims, Hindu, Sikh and Budprotecting and advocat- dhist) accounted for 33 per cent of ing on behalf of religious immigrants who arrived between minorities under threat 2001 and 2011.” anywhere in the world, opposing The news report, based on religious hatred and intolerance, and the National Household Surpromoting Canadian values of pluralism and vey 2011, stated that “while tolerance abroad. two-thirds of Canada’s population reported that they nearly 24 per From a newcomer perspective, religion is important to many for its were affiliated with a Christian religion … unifying role. Religion brings and keeps people together, and provides cent of the people do not belong to any particular religion. strength to meet with the challenges that immigration to Canada That is up from 16.5 per cent in 2001 and 12.6 per cent in 1991.” creates. These challenges are both internal — the mental anxiety The trend indicates a twin transformational process: the local and stress of fitting into a new environment — and external — the population (born and raised in Canada) which is predominantly difficulties in acquiring a gainful employment and community. Christian seems to be moving away from religion, and concomitantly But, from the perspective of a Canadian born and raised in this the number of newcomers who adhere to other religions appears to land, religion may be seen as a threat. In the process of accepting be rising. How is this transformation affecting Canada? Is our society diverse cultures and religions into the country’s mosaic, Canada’s emerging as a truly diverse and multi-faith bastion for all? Or will traditional identity — which is firmly anchored to Christianity — has this mix of clashing belief systems ultimately prove unsustainable been permanently altered. It is a dimension that doesn’t get adequate and create division in what it means to be Canadian? attention because it is not politically correct to raise such concerns. In March 2013, the CBC reported that, “... many pews have been Divine diversity sitting empty across Canada for years. Church bank balances have Most Canadians don’t necessarily see this societal transformation in dwindled and for sale signs have popped up like mushrooms in front such sharp contrasts. They believe that Canadian values of multiculof the lovely local landmarks that had drawn families to services for turalism and religious freedom are paramount in determining the Immigration matters could be tricky generations. In the face of that recent history, basis of Canadian identity; they don’t see religion as a conflict with and a widely held view that society in gen- being Canadian. This viewpoint is reflected in different research eral has become more secular, it’s studies, a recent example of which is the 2014 report titled The Pereasy to speculate that Canada ception and Reality of Imported Conflict in Canada published by the has entered some sort of post- Toronto-based Mosaic Institute. religious existence, certainly According to the report, “Often, popular discussions about acfor some mainstream Chris- ceptance and diversity turn on questions about the divergent values tian faiths.” of various faith groups, and the danger of ‘unCanadian values’ living Stuart Macdonald, a inside of religion. But it seems that when we become more attuned to professor of church and so- our faiths, and when we revisit faith in Canada — regardless of what Certified Canadian Immigration Consultants University that faith is – it is not to blindly accept traditions, but rather to see andciety, Members of CSIC, CMI, CapIC of Toronto, Graduates of the UBC Immigration was quoted in this report. how our faith represents Canadian values, and vice versa — to see practitioner Certificate program Member CSIC M064140 He observed that while he how they reinforce one another, particularly with regard to respect “wouldn’t say Canada’s livingservices in for difference and diversity.” We provide all immigration a post-religious time, but “postThe report sums up that the religious differences themselves don’t Christendom, yes.” Macdonald us; intolerance of these differences are Federal Skilled Worker and create conflict that can hurtb uld his colleague Brian Clarke “looked at the the problem. The country’s values of “diversity and inclusion give us Arranged Employment changing face of religion in Canada,” and found that Consultants “the dominance the toolsConsultants as a nation to be remarkably resilient. Our resilience and Certified Canadian Immigration Certified Canadian Immigration Canadian Experience Classto and Members of CSIC, CMI,and CapIC Members of CSIC, CMI, CapIC of Christianity over the culture has changed will continue social cohesion are damaged precisely where inclusion fails.” Graduates of theand UBC Immigration Graduates of the UBC Immigration Neera Agnihotri practitioner Certificate program practitioner Certificate program Provincial Nominee Programs Member CSIC M064140 Member CSIC M064140 change.” John Monahan, executive director of the Mosaic Institute, says, Business and Investor It is undeniable that We a demographic shift slowly transforming “The true essence of the Canadian interfaith character is that you We provide allisimmigration services provide all immigration services can share space without having to acknowledge religion.” Family Class Sponsorships Federal Skilled Worker Federal Skilled Worker The debate in 2013 during the Quebec provincial Permanent Residence Card Applications all immigration Arranged Employmentservices Employment Arranged Immigration matters could be tricky We provide elections over the proposed charter Canadian Experience Class Canadian Experience Class Citizenship Applications Federal Skilled Worker Reach an Expert affirming the values Provincial Nominee Programs Provincial Nominee Programs ArrangedApplications Employment Passport of stateInvestor secularCanadian Class BusinessExperience and Investor Business and and religious US Visitor Visa Applications Provincial Nominee Programs Family Class Sponsorships Immigration matters could be tricky Family ClassismSponsorships andVisas Investor neutrality contextuReach an Expert Work Permits, Student & Visitor Visas PermanentBusiness Residence Card Applications Permanent Residence Card Applications Family Class Sponsorships alized the issue further. Citizenship Applications Citizenship Applications Permanent Residence Card Applications The Canadian Interfaith Passport Applications Applications CitizenshipPassport Applications Conversation opposed this US Visitor Visa Applications Visa US Visitor Applications Passport Applications Work Permits, Student & Visitor Visas proposal, as did & manyVisitor other orga- Visas Work Permits , Student Visas US Visitor VisaVisas Applications Consultants Ltd. Work Permits, Student Visas & Visitor Visas nizations and individuals across Canada, and more importantly Quebec voters rejected the charter. AGNIHOTRI IMMIGRATION Ph: 604-597-2284 Toll Free 1-877-597-2284 Agnihotri Immigration The Canadian Interfaith Conversation initiative was first formed CONSULTING INC. Consultants Ltd. Consultants Ltd. Fax: 604-597-2285 Consultants Ltd. 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Society

Canadian Interfaith Conversation, said, “Although the stated goal of the proposed Charter is to emphasize and give legal recognition to the neutrality of the state with respect to religion, the prohibition on wearing religious symbols presents an unacceptable restriction on the fundamental rights of freedom of expression and freedom of religion guaranteed in both the Quebec Charter of Human Rights and Freedoms and the Canadian Charter of Rights and Freedoms.” The Rev. Dr. Karen Hamilton, general secretary, the Canadian Council of Churches, is one of the pioneers of the Canadian Interfaith Conversation. She believes “Canada’s inherent characteristics of acceptance are both by design and by accident. We’re not binary, and polarized. We’re a microcosm of the world in one country and we should appreciate what we have, what we have created.”

Religion as immigrant barrier?

Despite this acceptance for different beliefs in Canada, some say religion can still potentially act as a barrier that prevents some immigrants from better integrating into Canadian society. Not long ago, federal Minister Jason Kenney created an unseemly stir when he justified his statement that the oath for citizenship should not be taken wearing a niqab. The minister said, “To segregate one group of Canadians or allow them to hide their faces, to hide their identity from us precisely when they are joining our community is contrary to Canada’s proud commitment to openness and to social cohesion.” Zunera Ishaq, a Pakistani-born woman living in Mississauga, sued against the ban claiming that it violated her Charter rights and didn’t accommodate her beliefs. Tahir Gora, CEO and director general, Canadian Thinkers’ Forum, says, “There are many people who when they arrive here suddenly turn deeply religious, even when they were totally secular in their practices in their homeland. Many newcomers and immigrants continue to practise voluntary

segregation. They don’t wish to get integrated into the mainstream and this causes innumerable problems in these communities such as gender segregation, adherence to untenable dietary restrictions, rigid orthodoxy in sexual mores, and a view that the rest of the world is sinful.” Gora is leading a vocal movement within Canada to highlight the adverse effects — both sociopolitical and cultural — of orthodox religious practices amongst immigrants to Canada. He is a leading proponent of Canadian values, and has fearlessly raised his voice against the radicalization of the practice of Islam in Canada. Ultimately, it should be about adjustments and acceptance, as exemplified by the Canadians (born here or not) erasing graffiti from the Alberta mosque. Dr. Jagessar Das, the head of Kabir Society of Canada, and an ardent interfaith proponent, has the best insight into the evolving Canadian society and how immigrants can integrate. He says, “It doesn’t matter which religion one belongs to, as long as one learns acceptance of difference. And I use the word acceptance and not tolerance advisedly.” Che Merville, vice-president, Ontario National Democratic Party, says, “The amazing thing about Canada is its commitment to inclusivity and acceptance. I think we can be secular, inclusive and respect the human right to believe or not believe in something greater than ourselves. I think one of Canada’s greatest cultural attributes is that we are so many things and that we are guided by a belief that all humans have a right to a belief system, and that is a kind of cultural identity. No? Perhaps religion is also evolving in such a way that also puts a high value on humanity and inclusion.” Das, a previous recipient of Canadian Immigrant’s RBC Top 25 Canadian Immigrants Award, quotes the 16th-century Indian spiritual seer Kabir to illustrate this message: “Let’s aspire to be humans, and if we succeed in that endeavour, we could even be divine.” With files from Margaret Jetelina

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Exercise your soft skills Part 2 of our ‘Success4U in Canada Bootcamp’ is here, and it’s all about working on your behavioural fitness By Margaret Jetelina

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f you missed last month’s issue, you might be a little confused reading this … what’s the “Success4U in Canada Bootcamp”? Well, it’s a new six-part series that’s all about setting yourself up for success in Canada, with intense and purposeful action — like one of those sweat-inducing exercise bootcamps. (See the first instalment, “Part 1: Building a solid foundation” online at canadianimmigrant.ca under “Community>Bootcamp.” Success in Canada isn’t always easy — whether you’re an immigrant or even Canadian-born — but it can be easy to spot someone who has achieved success. What’s the tell-tale sign of a successful person? More often than not, it’s their behavioural skills, how they present themselves, how they communicate. In other words, we’re talking about that dreaded notion of “soft skills.”

ent parts of the world. So the kind of behaviour that is common or expected in your country of origin may not be the same in Canada. That doesn’t mean it’s necessarily better or worse; it’s just different,” says

Alla Sotnikova, an instructor of the soft skills workshop program at ISSofBC (Immigrant Services Society of B.C.). “I start all of my workshops by explaining this.” Nevertheless, there are many newcomers who resist the idea of improving their “Canadianized” soft skills, believing that their technical skills got them into the country, and thus should be enough to get them a career in Canada. But, the truth is that, in Canada, soft skills are often valued as much as — or even more than — technical skills. More? Yes! The importance placed on soft skills is

Bootcamp in 6 parts 1. 2. 3. 4. 5. 6.

Building a solid foundation Behavioural and soft skills Career planning Lifelong learning Health and wellbeing Relationships and community

Part 2:

Behavioural and soft skills In contrast to technical skills — the skills and knowledge you were typically trained for — soft skills are about behaviour, personality and working style, all of which are largely influenced by culture. That’s right, soft skills are not the same in differ-

really why it’s so important that newcomers adapt to the soft skills of this country. “The value placed on soft skills is very different in different cultures,” adds Sotnikova, who is originally from Rus-

sia. “In some countries, as long as you have superior hard skills, you’re fine … but, in Canada, it’s a different story.” According to Sotnikova, there are lots of statistics to show Canadian employers would rather employ someone with good soft skills because hard skills are easier to train. Freda Fernandes, manager of ISSofBC’s Skills Connect for Immigrants program and an immigrant from Goa, India, herself, remembers how confusing initial integration was for her when she came to Canada in 1999. “Newcomers don’t know what they don’t know,” she says. “It’s basically a challenge, reintegrating — whether you move from city to city or country to country. It’s a big shift and the challenges are immense, and [soft skills] are the qualities, traits that need to be nurtured. These are the keys to success. Everyone has the same challenges, but with these qualities you rise above.” What are the most sought-after Canadian behavioural or soft skills that newcomers need to understand to fit in the Canadian workplace? Let’s break them down into three main categories: 1. Communication skills 2. Interpersonal relations 3. Personal characteristics

1. Communication skills

When talking about communication under the topic heading of soft skills, we’re no longer talking about language literacy skills. Learning English to a professional standard, both verbally and in writing, was included as part February 2015

Canadian Immigrant

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SUCCESS BOOTCAMP IN CANADA

of Bootcamp Part 1: Building a solid foundation. Without a foundation of English fluency, most newcomers are not ready for the next steps toward success in Canada, including adapting their soft skills. Communication, as it pertains to soft skills, is all about how you present yourself, both verbally and nonverbally, whether chatting casually with one person or making a formal presentation in front of a crowd. “It’s about the message you send about yourself,” says Sotnikova. “The way people present themselves, and communicate verbally and nonverbally, gives that first impression that is so important. If you look like a person that fully understands Canadian culture, you have more chance to be accepted by a Canadian employer.” Ultimately, you want people to have confidence in what you’re saying. Fernandes says employers, in particular, want to feel comfortable that you can represent their company to clients and customers. “Excellent communication skills is one of the most sought-after attributes desired by every Canadian employer irrespective of the industry sector or position,” says Murali Murthy, our resident magazine “Career Coach” columnist. “And good communication encompasses the whole package — the spoken word, the written word, the non-verbal cues you present through body language and the way you dress, among many other things. “You must reflect your positivity and confidence from the first smile and ‘hello,’ to the proper eye contact, right until the departing handshake,” adds Murthy.

Here are 12 verbal and non-verbal communication soft skills newcomers should consider:

1. Be it face-to-face or over the phone, messages should be delivered in easy-to-comprehend short sentences, in an articulate manner, with a strong, confident voice. 2. Communicating in writing should reflect that same clear, confident voice. 3. Listening is equally important. Let others talk and actively listen to what they’re saying before you respond. Don’t interrupt. 4. Don’t be afraid of casual small talk. Prepare some topics to discuss in advance so you feel at ease if you dread water-cooler chitchat. 5. Learn company and industry

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February 2015

jargon and buzzwords to improve your communication. 6. Smile first and smile often; it’s the best way to make a good impression. 7. Maintain eye contact to convey confidence. In North America, solid eye contact is expected. While in other cultures it is considered disrespectful, in Canada avoiding eye contact implies you are not confident or have something to hide. 8. Be natural with facial expressions and avoid nervous gestures. 9. Shake hands firmly and with confidence. Limp handshakes are considered passive or weak. 10. Stay calm, composed and pleasant at all times. 11. Demonstrate energy by keeping an upright posture and make sure you don’t slump, slouch or shrug. 12. Dress to impress. The way you dress portrays how precise and professional you really are. Also, be well groomed and watch out for bodily distractions (e.g., odour, bad breath, tattoos). First impressions last. This means that the moment you walk in through the door, the impression formed in the first few seconds determine whether you’re hired.

2. Interpersonal relations

Communication skills are critical for the next set of soft skills: interpersonal relations — in other words, how you relate to others and build relationships. Fernandes says “being able to build good relationships” is critical for success. But newcomers often have a hard time understanding how to connect with others, particularly in dealing with the issue of hierarchy in the workplace, says Sotnikova. “It’s a common challenge. Many come from much more hierarchical societies. They insist on using titles and last names when communicating with their boss. It sends the wrong message. It’s not one of respect as you intended, but shows that you want to keep a distance.” The Canadian workplace is an open environment, where ideas are encouraged from all employees, and working together as a team is valued above all. “The structure of the Canadian business model is more flat. It’s OK even if you’re not a supervisor to freely speak your mind,” says Fernandes. The exact level of informality

depends on each organization, but, overall, things are quite casual in the Canadian workplace, with people addressing their bosses by their first name, talking openly and even disagreeing with them. From a peer-to-peer perspective, relationship-building is just as important. Teamwork is considered a crucial aspect of the Canadian workplace, and often a camaraderie results. Colleagues will often become good friends, sharing personal stories, going out for lunch and after-work drinks. As a newcomer, you may struggle in fitting into this dynamic, but it’s an important part of building relationships. Still, even among friends there is a give and take of ideas when collaborating that can result in disagreements. You must learn to accept constructive criticism from supervisors and peers alike without taking it personally, and learn to critique other ideas professionally yourself. That doesn’t mean that everyone is always nice about this; in fact, this open environment often leads to conflict. It’s important to understand how to deal with conflict when it arises with a colleague or even your boss without taking it personally. Go back to your communication skills here: listen, speak confidently, but also be open to accepting another viewpoint; in other words, be flexible. “Negotiation is very different across cultures; some cultures use bargaining or pressure techniques,” says Fernandes. “Now that they’re in Canada, I tell newcomers about the importance of win-win negotiations.” Ultimately, you want to be someone who can create mutually beneficial relationships with people at all levels.

In summary, here are six tips for good interpersonal skills:

1. Strive to build good relationships. 2. Understand workplace hi erarchies and the flat Canadian business model. 3. Be a team player. 4. Learn to accept and give constructive criticism without taking it personally. 5. Be flexible. 6. Focus on win-win negotiations.

3. Personal characteristics

Now there are many other soft skills or personal characteristics that employers look for in a new employee. You will often see items like the following listed on any solid job posting:

good organizational skills, ability to meet deadlines, ability to multi-task, positive attitude, determination, and so on. These are all important in Canada as they are in other parts of the world; there isn’t much cultural differentiation in such personality traits. However, there is one characteristic desired by Canadian employers that often poses a challenge for newcomers — showing initiative. Fernandes says “showing an appropriate level of initiative is one of the most important soft skills newcomers must understand. In many cultures, people don’t show initiative. They wait to be told what to do. But, in Canada, it’s different.” Initiative in Canada is encouraged, if not expected. But newcomers are often so concerned about being perfect in the job they’re doing, they often deprive themselves of opportunities when they are asked to take on additional responsibilities, for example, adds Sotnikova. Some newcomers find Canadians too aggressive, but really it’s about being assertive, not aggressive. “Sometimes a lot of clients are not used to being assertive; in their cultures, they are more passive and not comfortable speaking up with their ideas,” says Fernandes. This is also critical when networking, an important part of the Canadian business and hiring landscape. “Many newcomers are not comfortable with networking, for example, because it means they have to be confident enough to speak about themselves and sell themselves. It’s such a difference where they come from where it’s not appropriate to say nice things about themselves. To the Canadian employer, it comes across as a lack of confidence or experience.” On the flip side, some immigrants come from cultures that are more blunt and aggressive than Canada. “In this case, you can’t be too direct. Employers don’t like it when you say, for example, ‘How much will you pay me?’ We use mock interviews in our workshop to teach newcomers that right assertiveness balance.” Whichever part of the world you come from originally, it’s important to find the right balance of assertiveness in the Canadian workplace to be seen as an employee with leadership potential. And, ultimately, most immigrants not only want to get a job in their field in Canada, but they want to grow their positions and move up the corporate ladder. All these soft skills will help you on the climb!

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Bootcamp exercises The bootcamp experience is all about doing something often, repetitively and with intensity. Here is a sampling of exercises for Part 2: Behavioural and soft skills. Find our full list of exercises and worksheets at canadianimmigrant.ca under “Community>Bootcamp.”

Communication skills

Exercise no. 2 Spend one afternoon this month at the library and read up on Canadian business and the workplace, especially as it relates to your field of work.

Exercise no. 1 Videotape yourself giving a 30-second introduction about yourself. Watch it and assess it for clarity and confidence. Ask a friend to critique it, too.

Exercise no. 3 Prepare and practise responses to criticism. Come up with some go-to phrases you can use in such situations (e.g., “I hear what you’re saying”).

Exercise no. 2 Ask a friend to role-play a mock interview. Without telling him or her in advance, focus on maintaining eye contact. Afterward, ask your friend what they thought about your eye contact. Was it natural? Nervous?

Personal characteristics

Exercise no. 3 Go shopping! Buy yourself a few solid business basics (e.g., smart blazer, good slacks/skirt, and a crisp shirt or two). If budget is an issue, consider a second-hand store or Facebook swap and shop sites.

Interpersonal relations Exercise no. 1 Ask a new friend or colleague to go for a coffee. Keep it casual.

Exercise no. 1 Look up the words “assertive” and “aggressive” in the Canadian Oxford Dictionary. Compare and contrast the two terms, with examples of each. Exercise no. 2 Go to the library again one afternoon, and review as many books about soft skills as you can. Check out your favourite of these books, and read a little bit from it every evening for two weeks. Exercise no. 3 On a piece of paper, write down a list of soft skills that you think are important in Canada. On a scale of 1 to 5 (with 5 being the highest), give yourself a personal rating for each skill.

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February 2015

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BUSINESS

Sweet success Belgium-born Amanda Sandahl turns her chocolate-making roots into a business By Noa Nichol

B

orn in Belgium and raised in Sweden, Amanda Sandahl has strong memories of rich, creamy chocolate flowing throughout her childhood. “Growing up, it was always part of our family’s celebrations,” she says. “Be it a birthday or Christmas, my grandmother would always make sure there was a box of fine chocolates on the table. That was great for me — I have always had a sweet tooth. I will always look at the dessert menu first, before I even order my meal.” Though Sandahl learned the art of making chocolate informally, utilizing it to create delicious, homemade, hand-crafted treats and gifts for her loved ones, she never thought to turn her skill into a career until after she immigrated to Canada in 2006. “My husband’s work focuses on avalanche-protection equipment — reflectors that allow you to be visible in case of an emergency,” she explains. “The business was really growing in North America, particularly on the West Coast, so we decided to move to Pemberton, about 30 kilometres north and slightly east of Whistler, B.C.” Beyond the advantages it

would yield for her husband’s career, Sandahl felt good about making the move to a “safe and beautiful country that would be like a giant playground” for her two sons. She saw Pemberton — a small village municipality with a population of a little more than 2,000 — as the perfect place to build just such a life for her family; however, it did not offer many opportunities for her own employment. “Like many smaller places, I think, it is really more about doing your own thing, making your own work, than it is about finding a job,” Sandahl explains. “So I started thinking not just about what I could do, but also about what I really wanted to do — what made me feel most passionate and most inspired.” The answer, it turned out, was chocolate. With the encouragement of friends and family, plus support from other entrepreneurs she connected with locally, she enrolled in an online course to earn formal credentials as a chocolatier, learning about the deeper history of and the chemistry behind chocolate making through class assignments that she completed in her own home kitchen. On Valentine’s Day of 2014,

from a production facility in Vancouver, Sandahl launched her business: the Chocolate General Store. Her inaugural line of chocolates, which she named “Chocohappy,” showcased eight unique flavours, including combinations of caramel, mint, hazelnut, licorice and lavender. “A big part of my goal is to make people smile,” she says, adding that taste and the use of high-quality and local ingredients also top her chocolatemaking philosophy. Another part of her mandate is to package her wares in a distinct and appealing way — one that pays tribute to “the old days, when you went to the general store to get treats and the shop-

keeper would wrap them in a hand-rolled paper cone.” To that end, Sandahl teamed up with an artist in her community to create beautifully designed paper packaging for each of her signature chocolates. Now, she is looking forward to expanding her business and continuing to grow her dreams in Canada. “I just had my citizenship ceremony in November, and it was such a thrilling day for me,” she says. “The next step for me would be to have my own production [facility] in Whistler; being able to employ people locally would be a fantastic way of giving back to the community that has welcomed my family and made us feel a part of it.”

Amanda Sandahl’s love of chocolate became her career after immigrating to Canada.

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BUSINESS | S m a l l B u s i n e ss |

‘Lean’ into your next business idea Passionate about your startup idea? Add caution to your enthusiasm

S

electing an idea is the first step to starting a business, but having a blinding passion about the concept can be dangerous. What if you put your heart, sweat and money into setting up shop only to find out that you have no buyers? It is critical to verify that your dream business has a viable market before pursuing it. Using the popular Lean Startup methodology by Eric Ries, with its focus on experimentation, customer feedback and iteration, you can quickly and cost-effectively determine whether you’re heading down the right path.

Confirm you’re solving a real problem

A product or service exists because it solves a problem for its customers. This is the fundamental concept that many aspiring entrepreneurs overlook.They are so convinced about the value of their

offering that they don’t reach out to their target customers to validate their needs. Investing time here not only confirms (or refutes) your idea, it also identifies new or refined problems to solve, customers to serve and markets to look into. Talk to customers about the problem without mentioning the solution. Ask the questions and listen intently to their feedback.

Find out if your solution has a kick to it

Once you’ve determined interest in the problem, set up an easyto-implement mechanism to test the demand for your solution. Outline the problem, how the solution works, and its benefits to the customer through a demo video, landing page, social media ad, single feature product, crowdfunding campaign or flyers on public message boards. Successful crowdfunding campaigns, rapid

sign-ups on the landing page, and many “Likes” of social media ads all showcase positive reactions to your concept.

Build the basics, keep learning

Now build a simple version of your offering. It could be a mobile application with a few features, a service available only in certain areas of the city or a store with limited inventory. Ask the customers you’ve identified to try your solution and decide if it addresses the main problem for which it was built.

Refine your offering

Use customer feedback to objectively determine any changes you

should make. Then reveal the refined version to your customers, get more feedback and continue the cycle as you polish your offering and grow your customer base. With this approach, you are channeling your idea and energy into building something that customers actually want and will pay for, instead of creating what you think they want. Even if your first brainchild doesn’t get any traction using this method, think of another idea and take it through this process. It’s important to recognize a lack of customer interest at an early stage, so that you’ve got the motivation, energy and funds to move on to the next idea.

Hussain H. Bandukwala (@parwaaz03) is a seasoned management and technology consultant, project management advisor and co-founder of LocaWoka (locawoka.com), a mobile app helping busy people outsource their daily errands.

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SETTLEMENT

How to be Canadian Top 25 winner (2013) Aleksandra Nasteska gives 10 tips on becoming ‘Canadian’

I

t’s been 10 years since I first immigrated to Canada. At the time, living in Canada didn’t seem any different than from living in the Unites States of America. Little did I know that years later I would be looking back and feeling lucky to have chosen to come here. Today, it is clear like a day that being Canadian means that I can enjoy benefits that many people across the border never will. But being Canadian has become so much more than just the privilege of great social services and a passport that guarantees a hassle-free entry into virtually any country in the world (not usually the case for many immigrants). It is about a system of values that define my world view, that I share with the other people who live in this country. For me, although I was born in Macedonia, being a Canadian today is one of my primary identities. So what does it mean to be Canadian? What are these Canadian values? One of the great struggles for immigrants is finding a way to integrate in the new society while preserving our unique cultural identities. This integration can be various levels of difficulty depending on one’s personality and background. To celebrate the 10th year anniversary of my arrival, I share with my fellow immigrants, recent and graduated, my 10 tips in fast-tracking your way into embracing “Canadian-ness.”

1

Listen to CBC Radio

As simple as it might seem, listening to the Canadian Broadcasting Corporation (CBC) Radio is one of the most powerful Canadian experiences. From solid investigative journalism to compelling storytelling, CBC is what many Canadians wake up to and go to bed with. My personal favourites include Montreal Daybreak with Mike Finnerty, the science show Quirks and Quarks, the political The House with Evan Solomon who interviews top Canadian politicians, Anna Maria Tremonti’s The Current where you can expect to hear excellent reporting and analysis of current topics, and of course the comedy show This is That. Just a note on this last one — This is That — the show is actually satire, i.e., the “news” reported is not real! This is important to mention since in the past the reported stories have been taken out of context, by domestic and international media.

2

Learn indigenous history and culture

One of the most important things you can learn about Canada, which in my view is not well explained in the citizenship textbooks, is the wealth of First Nations, Métis and Inuit culture. Did you notice that? Three distinct indigenous groups of people in Canada. Remember that. In short, Canadian society is thriving on indigenous land that was mostly acquired through war. This is why it is important to remember that

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Canadian history, as difficult as it might be, includes the assimilation of indigenous people through residential schools. Although public apologies have been offered by top government officials, the real problems remain: an overwhelming equality gap between indigenous and nonindigenous Canadians.

3

Be environmentally conscious!

Well, if you haven’t noticed by now let me spell it out: being Canadian means that you have to be environmentally aware. Most of us immigrants to Canada come from developing countries, where environmental issues are not a top priority, mostly because we are dealing with other issues such as unemployment, poverty, etc. In Canada, things are different; here people have access to and use heaps of energy and resources. With this comes the responsibility to know about the impact of our massive energy consumption on the environment. Some data show that the average Canadian uses six times more energy than a person in China, 15 times more water than a person in Africa and we have one of the highest standards of living in the world. So as we become Canadian, where it is easy to use and waste a lot of resources, we must learn how to lighten our footprint on the planet.

4

Get outdoors

I have had a unique opportunity to visit every province of Canada, and one territory. When I was working with We Canada, I travelled the country from coast to coast. Two years ago, I cycled the Rockies in Alberta. This past summer, I cycled along the St. Lawrence River and the Gaspésie Peninsula in Quebec. And, let me tell you, this country is beyond beautiful. It is these grand outdoors that define many, many Canadians who have a zest for connecting with the natural world. There are a number of well-operated parks and wilderness areas relatively close to most large cities. Go and spend the weekend camping and discover this incredibly beautiful land.

5

Learn some French language and Quebec history

Did you notice that you live in a bilingual country? When I first immigrated to Canada, I settled and lived in Mount Pleasant, Vancouver, for eight years, where no one spoke French on a daily basis. But living in Quebec for the past three years has made me realize that one never truly knows Canada if you are not familiar with Quebec culture. The dynamics of the relationship between Quebec and Canada even today are shaped by rich history, that one wouldn’t necessarily be attuned to unless you spend some time in Quebec. Speaking French and knowing some of the history of Quebec has undoubtedly opened my understanding of what it means to be Canadian. Learn some French and visit Quebec if you would like to fully live the Canadian experience. facebook/canimmigrant

@canimmigrant


upfront

6

Embrace winter!

Welcome to the Great White North. While summers can be exhaustingly hot, winters in Canada are, well, freezing cold to say the least. But Canadians thrive in the cold weather. Or at least those of us who have learned how to embrace winter. Fairytale-like white landscapes are my favourite part of the year, and I believe that if you want to claim being Canadian you have to take up one winter activity. Snowshoeing, crosscountry or alpine skiing or skating. Yes skating. Remember hockey? Hockey is THE sport around here. While I understand that we can’t all be crazy about the Canucks and the Montreal Canadiens, you just have to learn how to skate or you are not officially Canadian until you do. Dress warm and get out there this winter!

7

Get to know Canadian icons

Knowing the “who’s who” of Canada is important, as some of these people have had a profound impact on shaping the Canadian identity and are worldwide known icons. Margaret Atwood is one of the best Canadian writers. David Suzuki, known worldwide for his environmental activism and the Nature of Things television show are another Canadian hallmark. Famed Quebec feminist Thérèse Casgrain and general Roméo Dallaire, who was a peacekeeper in Rwanda and witnessed the genocide. Terry Fox, who ran the Marathon of Hope with one artificial leg in order to raise money for cancer research. The first Canadian commander of the Space Station, Chris Hadfield. The list goes on and it includes a string of Canadian celebrities, such as Celine Dion, Bryan Adams, Neil Young, Leonard Cohen, Avril Lavigne. Do your homework and Google some these amazing Canadians.

8

Volunteer and make a difference in your community

It would be very strange to live in Canada and not volunteer your time to a good cause. When I first immigrated here, volunteering for me was somewhat of a novel concept. Fast forward 10 years and

I can’t imagine my life without contributing to my community. Currently, I am sitting on the board of two organizations in Montreal, and leading the development of the Fairtrade Montreal campaign, all in a volunteer capacity. Volunteering expanded my personal and professional networks beyond what I could have ever imagined. It can also be an excellent tool for building a compelling career. Find an organization whose cause you care about and offer to help a couple of hours per week!

9

Get political

Say what you will about politics, but don’t forget that it greatly shapes our society and our daily lives. You don’t have to know the political platforms of all the parties in Canada, but at least know their major principles, so when time comes for voting you know who will represent your values best. Know your elected representatives at each level (city councillor, MLA/MPP and MP) and learn what are they saying on your behalf. A pet peeve of mine is not knowing your prime minister, premier or mayor. I have indeed met people, some even Canadianborn, who do not know who the prime minister is. Shocking.

10

Become diversity and culturally sensitive!

Behold, people of all parts of the world have come to live together in Canada. Quite the culture shock for a Macedonian, as I am sure for many of you as well. To nurture and grow this diversity, Canadians have agreed to deeply respect one another. From different religions to different sexual orientations, this celebration of diversity is one of Canada’s greatest points of pride. People in Canada enjoy liberties that are not quite achieved in other countries. For example, women in Canada are completely equal, and are supported to be ambitious participants in every aspect of society (or so we try). So, get out there and meet your gay neighbours, offer to babysit their newborn whether they are attending church service or mosque prayer.

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SETTLEMENT

Life on the ice Olympic figure skater thanks Canada for taking her career to the world stage By Lisa Evans

C

ompeting in the Olympics may have seemed a farfetched dream for a skater coming from a country with only one rink and no history of producing elite figure skaters, but, in 2006, Turkey’s Tuğba Karademir did just that. She was that country’s first figure skater to compete in the Olympic Games. Carrying the flag of her home country at the Torino Winter Olympics was one of the skater’s proudest moments, but Karademir didn’t just have the support of Turkish fans in Torino and the subsequent 2010 Olympic Games in Vancouver. She was cheered on by proud Canadian fans, as Karademir had immigrated to Canada at the age of 13. She decided to move to Canada to train at the renowned Mariposa International Training Centre in Barrie, Ontario, and has now become a well-respected coach at the same club and an inspiration for young figure skaters. Karademir first became interested in skating when her kindergarten class was invited to participate in a learn-to-skate program at Turkey’s first-ever indoor skating rink. She fell in love with the sport and continued with her lessons. “It is the perfect combination of freedom and structure,” she says of the sport. But with only one indoor rink in the country, ice time was extremely limited. “We had to share the rink with public skating and with hockey,” she says. As Karademir progressed through the ranks, she became aware of how little opportunity there was in Turkey, especially when it came to role models. There weren’t any Turkish skaters to watch and emulate. At international events, Karademir was placing in the top three by age nine, but by the time she was 12 years old, she began to slip in the ranks. “I was not improving at a faster rate than my international competitors. So all of a sudden instead of coming in the top three, I was top fifth or sixth,” says Karademir. It became clear that the only way to grow as a figure skater was to move to a country where she would have greater access to resources — namely, ice time and elite skaters. She picked Canada for the country’s dominance in the sport and record of producing world-class figure skaters. Although Karademir missed her friends and extended family, she felt completely at home on the ice — and Canada. Being part of the figure skating community helped Karademir develop a sense of belong-

ing in her new country. “I think figure skating actually helped me fit in,” she says. “There were a lot of kids my age [at the Mariposa Club]. We would skate in the morning, walk to school together and come back together,” she says. While in Turkey, Karademir had been the top in her class, here in Canada, she was surrounded by far more advanced skaters. “Everyone around me was doing cool jumps like triples and skating at fast speeds,” she says. All of a sudden, Karademir found she too was skating faster and improving rapidly. Making it to the Olympic Games on behalf of Turkey was a dream come true for Karademir. Although the Winter Olympics aren’t typically a big deal in her home country, the local Turkish radio station began a countdown to watch her take to the ice. “They would say ‘13 days left until Tuğba skates,'" she laughs. Karademir had become the skater to look up to; the one she was lacking as a young girl. Karademir retired from professional figure skating in 2010 and is now a coach at the Mariposa Club, the same club she trained at. She occasionally visits Turkey to work with young figure skaters and has even hosted a couple of Turkish skaters, who come to Barrie to train with her in the summer. Although the 29-year-old is unsure what exactly the future holds — she studied business administration at York University and is now looking into an MBA — she’s sure figure skating will always be part of her life in Canada. “That’s my first love,” she says.

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Tuǧba Karademir coaches skating in Barrie, Ontario. facebook/canimmigrant

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MONEY

Savings for newcomers Consider both RRSPs and TFSAs, depending on how recently you landed and your income By Lisa Evans

R

egistered retirement savings plans (RRSPs) are perhaps the most common retirement savings vehicle in Canada — and for good reason. Not only do you get a juicy tax rebate when you contribute, but your money grows tax-free until it’s withdrawn. And now’s the time to do it, as the deadline for RRSP contributions for the 2014 tax year is coming up on March 2, 2015. RRSPs sound like a great option, but it’s not the only one. Toronto-based financial advisor Oleksandr Bomshteyn, who immigrated to Canada in 1999

from Ukraine, admits he found the RRSP program enticing, but argues newcomers have to be careful not to get swayed by the hype around the much-beloved tax deductions that Canadians love and to take other savings vehicles, such as tax-free savings accounts, into consideration. Here are some basics on both options.

RRSP rules

In order to contribute to an RRSP, you need a valid social insurance number (SIN) and a taxable income.

can start contributing,” says Bomshteyn.

The amount you’re allowed to contribute to your RRSP each year is based on a maximum contribution set out by the Canada Revenue Agency — a number that is indexed based on inflation. For 2014, that maximum is $24,270. Contribution room is also calculated based on a percentage income earned in the previous year. The maximum amount an individual can contribute to their RRSP is the lower of two numbers: either $24,270 or 18 per cent of your income. For newcomers who aren’t yet employed, their contribution room is zero.

What’s best for recent newcomers?

The decision to contribute to an RRSP has to be weighed carefully and will depend both on income and what your saving and spending goals are in the near future. “Most immigrants in their first year in Canada don’t make as much as they will make in following years,” says Bomshteyn. Since the tax deductions from an RRSP are not particularly useful for new Canadians who are starting jobs on the low end of the wage scale and who are currently in a lower tax bracket, a TFSA may be the best option if your income is low. What are your spending goals? TFSAs allow you to withdraw your money at any time, without any penalty. RRSPs on the other hand are taxed when withdrawn. If you think that you will need to withdraw the money in a couple of years (perhaps to start a business or purchase a home), putting your money into a TFSA may be the best option for now.

TFSA option

In 2009, the government introduced the tax-free savings account (TFSA), allowing Canadians to save up to $5,500 per year without incurring taxes on interest earned or withdrawals. Unlike an RRSP, TFSA contributions are not tax-deductible, but, fortunately for newcomers, you don’t have to have earned income to contribute. “As soon as you have a valid SIN and are more than 18 years of age, you

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Driving Sponsored by:

Getting your driver’s licence Ready to hit the road? You’ll need to ensure you have the right licensing

A

s a newcomer, you may already have a driver’s licence from your home country and plenty of driving experience, but does that mean you can automatically drive in Canada? You can, if you have an international driver’s licence, but only temporarily. So it’s no surprise that, “How long can I keep using my international driver’s licence?” is the first question most newcom-

Nova Scotia, it’s 90 days. Drivers have three months in Manitoba and Newfoundland and Labrador, four months in P.E.I. and the Yukon, and six months in Quebec. New Brunswick, on the other hand, gives no real time at all, requiring newcomers to get a provincial driver’s licence as soon as they take up residence, while the Northwest Territories and Nunavut have less stringent rules

ers have about driving in Canada. Next question … “How can I get a Canadian driver’s licence?” The answer for both questions is, “It varies.” It depends on which country your international licence was issued, and which Canadian province you now call home.

compared to all other provinces.

How long can you use an international licence? New residents who have a driver’s licence from another country or province can use their existing licence usually only between 60 and 90 days (depending on which Canadian province you reside in). In Ontario, for example, international drivers with a licence from outside of Canada can use their existing licence for up to 60 days while in Ontario. In B.C., Alberta, Saskatchewan and

Getting a Canadian licence

So, how do you go about getting a Canadian licence once you can no longer use your international one? Again, the rules differ for each province. Depending on your country of origin, you may have to take the full driver’s written and road test, or you may simply have to take a vision test and fill out an application form. For example, if you live in Ontario and your international driver’s licence is from these countries — United States, Austria, Germany, Switzerland, Japan, Northern Ireland, Korea, Australia, the Isle of Man, Great Britain, France and Belgium — you can easily exchange it for an Ontario licence at a local driving

test centre. You just have to show your identification and licence (may have to be translated), take a required vision test and pay the applicable license fees. You may also have to show additional proof of your driving experience. Newcomers from countries not listed above — which includes top source countries like China, India and the Philippines — will be required to complete the written knowledge test on the rules of the road and accompanying road test in Ontario. In B.C., you can do the simpler exchange of licences if your original licence is from the United States, Austria, Germany, Switzerland, Japan or South Korea only. In Alberta, the exempt countries are Austria, Belgium, England, France, Germany, Japan, Korea, Scotland, Switzerland, the United States or Wales. Each province has a slightly different variation of this list (see the complete list of exempt countries for each province at canadianimmigrant.ca under “Settling in Canada>Driving.”)

Taking the test

If you’re from China, India or any other non-exempt country, you will have to take a written knowledge test and a road test. In many provinces, there is a graduated testing system, which means you may not have full driving privileges immediately. In Ontario, for example, individuals can take a G2 road test eight months after passing the written test, which enables drivers to operate a vehicle at any time, but maintain a zero blood alcohol limit. Individuals can take an upgraded road test 12 months after to get their full G licence. Since this type of graduated licensing system was designed for novice drivers, a newcomer with substantial driving experience may be able to bypass some of

this waiting period. Check with your local driving test centre to learn more.

Navigating your way

With licence in hand, it’s time to get behind the wheel and explore your new city. Choosing a dependable vehicle with excellent safety features will help alleviate any stress you have in navigating unfamiliar territory. For example, consider a car with a GPS system, like OnStar’s Turnby-Turn Navigation facilities, which can help you more easily explore Canada’s roads without worrying about directions or looking down at a map. Other car features that can help ensure a safer ride include forward collision alert, lane departure warning and side blind zone alert. And don’t forget hands-free Bluetooth for your mobile phone, as using a handheld device for talking or texting is not allowed. Above all, learn the rules of the road, and drive with confidence and care.

8 newcomer driving mustknows

Getting ready to get behind the wheel or take the road test? Here are eight common driving mistakes to avoid: 1. Not coming to a complete stop at stop signs. 2. Speeding way beyond the listed speed limit. 3. Not slowing down for school or construction zones. 4. Failing to check your blind spot with a shoulder check. 5. Not driving for the conditions, such as winter weather. 6. Failing to stop for pedestri ans at a marked crosswalk. 7. Driving slowly in the left lane and holding up traffic. The left lane is for passing only. 8. Rushing through an inter section as the light turns red.

Disclaimer: The content is produced and owned by Canadian Immigrant magazine. All content provided here is for informational purposes only.

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February 2015

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Corporate Profile

Opportunities for new immigration consultants At the Academy of Learning College, Bay/Bloor Campus

T

he Academy of Learning College, Bay/Bloor Campus (AOL), has offered the Immigration Consultant program for nearly a year. The students are showing great promise in this emerging area of opportunity. We spoke with Annette Despot, the first student to enroll in AOL’s Immigration Consultant program. No stranger to hard work, Despot came from a career background in accounting. She graduated from the program with honours, and is now a regulated Canadian immigration consultant. Despot also recently opened her own practice in Markham. Despot was initially looking at other career paths, but saw the potential to work as an immigration consultant. “This was the first time that I attended a private college,” she says. “In the past, I as-

sisted friends and family with their immigration applications, but I never thought about a career in immigration consulting for myself. The staff at Academy of Learning College, Bay /Bloor Campus was extremely helpful and guided me in the right direction.” Sharing her thoughts about the experience of many new Canadians, Despot says, “One of the biggest challenges to immigrants [in Canada] is that they received foreign education and they must find re-entry to their professions. It may take them longer to get to where they were; they must adjust to new realities. The options are different.” Despot credits her rise in success to her experience at the campus. “In my practice, when I do come across individuals who are looking to start their new career here in Canada, I recommend the Academy of Learning College, Bay/Bloor Campus. The skills that I received at the college will help me to succeed as an immigration consultant. I have the knowledge and confidence that I need to be a successful entrepreneur.” Despot also values the lifelong friendships that she made with her classmates and staff, and the development of a strong professional network as she looks to the future. The strength in AOL’s Immigration Consultant program comes from dedicated and knowledgeable instructors. Sven Spengemann, lawyer, former diplomat and candidate for the Liberal Party of Canada in the riding of Mississauga-Lakeshore in the upcoming federal election, is an instructor from the Immigration Consultant program at the Bay/Bloor Campus. The program is rigorous and requires diligence in academics. Spengemann welcomes the diversity of the student population, which has contributed tremendously to the quality of learning for his classes. “Our students hail from diverse backgrounds and a majority of them are new immigrants. I see this as an opportunity to interact with an audience that has great insight into the immigration process, and they are eager to help and assist others with the knowledge they gain,” he says, adding, “The practicum, which is a part of the 26-week program, prepares students for the realities of the profession and gives them the confidence and exposure to build a successful career.”

February 2015

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Back Page

N

ewcomer tips from our RBC Top 25 Canadian Immigrants of 2014!

Amit Chakma

The single most important thing that one can do that will measure up to any investment criteria is education in general because we are investing in the future and the payback to an individual, to humanity is huge.

Alberto Rodil

I advise newcomers to set their own personal goals and set specific strategies to achieve the goal. Of course, they need a lot of patience and hard work. I advise them not to lose hope, trust themselves, and develop their skills and potential.

Nominate an inspiring immigrant for the RBC Top 25 Canadian Immigrant Awards of 2015 now at canadianimmigrant.ca/rbctop25.

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