PREFACE
The Canisius brand has unfolded as a Cohesive Campaign, based on The longsTanding mission and TradiTions of The College. The banners on Campus are one small pieCe. billboards are anoTher. prospeCTive sTudenTs reCeive a view book. Thousands of high sChool sTudenTs reCeive posTCards and searCh pieCes. The CurrenT Canisius CommuniTy sees The brand in snippeTs and parTs. This guide is meanT To CapTure The spiriT of The overarChing Canisius brand and explain iTs developmenT and expression. iT’s meanT To give The CurrenT Canisius CommuniTy an undersTanding of The whole.
TABLE OF CONTENTS
2 Brand Vision Statement ..................... 4 Brand Statement ................................... 6 Brand Pillars ............................................ 8 Tone .. .......................................................... 10 Our Tagline ............................................. 12 Our Faculty and Students.. .............. 14 Brand in Action.. ................................... 16 Preface .......................................................
Graphic Standards ..............................
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Typography. . .............................................. 20 Headline Style. . ......................................... 22 Alternative Headline Style. . ...................... 23 Body Copy Style. . ...................................... 24 Type Usage: “Go Exploring” and “Think Beyond the Classroom”................ 25 Color Palette............................................. 26 Logo Usage............................................... 28 Seal Usage................................................ 30 Athletic Identity Usage . . ............................ 31 College Stationery.................................... 32 Graphic Elements . . .................................... 33
Graduate Program Style Guide......
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3
BRAND VISION STATEMENT Who we are and what we do
Canisius educates the whole person – mind, body, and spirit – in the Jesuit tradition. From this challenging, supportive community built on intellectual exploration and real-world experiences, students graduate as prepared, curious, capable professionals ready to take on any challenge.
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BRAND STATEMENT How we do it
Canisius College is not for the faint of heart. Our academics are challenging. Curiosity is encouraged. Thinking, required. Students undertake real-world experiences, participate in real research, and tackle real problems. Our goal is not to give them a lifetime’s worth of information. Our goal is to prepare them for a lifetime of adventures. Our education is built on 450 years of Jesuit tradition. It’s built on the principles of cura personalis – “care for the whole person,” the pursuit of excellence, and finding the good in all things. It’s built around magis (being and doing more), justice and living as men and women for others. It’s built around one commitment: to give students a broad and strong foundation that expands their minds, strengthens their bodies, and enriches their spirits. Students are challenged – and supported. The core curriculum and real-world experiences broaden their perspectives. Jesuit teachings build their character. Individualized attention, quality programs and a strong network prepare them for every challenge that lies ahead. 7
BRAND pillARS
The most important attributes and principles of Canisius College.
Transformative Learning
Commitment to Jesuit Values
Diverse study abroad opportunities in 13 countries and 20 cities.
Canisius College takes pride in being a college in the Catholic, Jesuit tradition that seeks to educate the whole person by caring for the spiritual, intellectual, emotional and physical life of the individual. This tradition promotes Catholic intellectual life, spiritual development, and service to others.
Canisius students intern with prominent local employers such as BlueCross BlueShield of WNY, Buffalo Sabres, First Niagara Financial Group, New Era Cap, PricewaterhouseCoopers, Roswell Park Cancer Institute and Rich Products. Community-Based Learning program enhances academic learning through service experiences in the community. Professor-led research opportunities.
Campus Ministry offers retreats, service immersion and local service opportunities. 19 members of the class of 2013 are committed to a year of service through organizations such as the Jesuit Volunteer Corps and AmeriCorps.
Academic Quality
Successful Outcomes
97% of full-time faculty hold a PhD or other terminal degree
92% of our graduates are working or in graduate school within one year of commencement.
0 classes taught by teaching or graduate assistants 12:1 student-to-faculty ratio #7 Best Value Regional University in the North – 2014 US News & World Report Supportive Communities/Networks Worldwide alumni network of more than 42,000
9/10 students who apply to medical and health schools are accepted. 9/10 students who apply to law schools are accepted. Within four months of graduation, 90% of accounting majors have secured jobs or acceptance to graduate school.
1,200 alumni work at these leading employers in WNY: Citibank, Diocese of Buffalo, First Niagara Financial Group, HSBC, Ingram Micro, Kaleida Health, M&T Bank, Moog Inc., National Fuel, Rich Products, Verizon.
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TONE The style of expression used to convey the general character and quality of Canisius College.
ENgAgED – Students will undertake real-world experiences, participate in real research, and tackle real problems.
PASSIONATE – Every student’s education and experiences at Canisius will give them every opportunity to define their goals and determine and pursue their direction.
ENCOuRAgINg - Students will be supported – by the friends they make in class, on teams and in organizations, by faculty and staff, by the local community and by more than 42,000 alumni.
HARDwORkINg – The Canisius community is dedicated to educating the whole person – body, mind and spirit. It’s hard work in itself and only a piece of what we do. We also present every student with opportunities to work hard themselves – as engaged, passionate lifelong learners fueled by curiosity.
gENuINE – A Jesuit education isn’t a curriculum, it’s an approach to the world. We approach every aspect of the Canisius experience from our Ignatian perspective built on our principle of education for a lifetime - mind, body and spirit. 11
OuR TAgLINE A single message that represents us.
In short, we don’t have one. We can’t explain what it is to be part of the Canisius community in one pithy string of four or five words. We can invoke the ideas of exploration, discovery and challenges. They are natural expressions of our values. When we talk about exploration, discovery and challenges, we want to encourage students to follow their interests. Find their passions. Think deeply about individual ideas. Seek new meanings.
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OuR FACuLTY AND STuDENTS Exploration should not be confused with aimless wandering. Talk to our professors; meet our seniors. You’ll hear stories of people who have followed their interests to unexpected ends - a musician earns a PhD in behavioral neuroscience; a student of dairy science becomes a Jesuit priest and a world-renown expert on James Joyce; an accounting major attends a meeting and makes connections that land her travel opportunities with two of the big four accounting firms and an internship. They didn’t fall into their futures, they pursued them because they had the support and opportunity to engage in their interests. That is what Canisius offers. Take a look…
Student Profiles
James Millard ‘13 www.vimeo.com/64246372 Rebecca Papaj ‘13 www.vimeo.com/64236897
Faculty Profiles
www.canisius.edu/profiles 15
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CANISIUS COL
MEET YOUR NEXT CHALLENGE BOLDLY
1 2BRAND IN ACTION APPLY TO CANI SIUS
DON’T CHOOSE A MAJOR, CHOOSE A PASSION.
Find something that lights you up. When time flies during a project, you may have discovered a calling. Whatever your field, whatever your dreams, Canis ius can help you start explo ring.
Our goal is not to give you a lifetime worth of inform ation. Our goal is to prepare you for a lifetime of adventures. At Canisius, exploration opportunities abound.
Viewbook: Click here
DON’T BE A STUDENT, BE AN EXPLORER.
Parent Piece: Click here
SWING BY FOR A VISIT
Nothing beats first-hand experience. We’d love to show you around contact the Office of Unde rgraduate Admissions at 716.888.2200 or 800.843.1517 to arran ge a tour.
SHARE YOUR EXPERIENCE
Mail out the attached postc ards to keep friends and family updated on your college exploration.
FIRST STEP.
<firstName> <address> <city>, <state> <zip>
apply on line
2001 Main Street | Buffa lo, NY 14208-1098
password: <password>
at canis iu S COLLEGE
username: <username>
| canisius.edu
1 EVERY JOURNEY REB2UILD A FUTURE WITH STARTS A N3EEDLE AND THREAD WITH A GO ONLINE
Request more information today at canisius.edu/inte rested and log in using the follow ing information:
s.edu/sp iri
Postcard Series: Click here
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grAPHIC STANDARDS
It is important that all pieces from Canisius, whether print or online, project a clear, consistent message that reflects who we are. The official Canisius College logo should be used on all college publications and related materials. Repeated use of the logo maximizes public recognition and awareness. No other symbols or logos may be created or used in conjunction with or replacement of the college logo. Electronic versions of the logo are available at MyCanisius under the Public Relations tab. In order to maintain consistency, all printed materials (brochures, catalogs, ads, direct mail, newsletters etc.) must be reviewed by Creative Services before printing.
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TYPOGRAPHY
Typography
The Canisius brand employs two typefaces, Cyclone Layers and Bryant Pro, with eight respective variations: Cyclone Layers Background, Cyclone Layers - Inline, Bryant Pro - Regular, Bryant Pro - Regular Italic, Bryant Pro - Medium, Bryant Pro Medium Italic, Bryant Pro Bold and Bryant Pro Bold Italic.
ABCD0123
AaBbCcDd0123
abCd0123
AaBbCcDd0123
CYCLONE LAYERS - BACkgROuND CyClone layers - inline
Bryant Pro - Regular
Bryant Pro - Regular Italic
AaBbCcDd0123 Bryant Pro - Medium
AaBbCcDd0123
Bryant Pro - Medium Italic
AaBbCcDd0123 Bryant Pro - Bold
AaBbCcDd0123 Bryant Pro - Bold Italic
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Headline Style
All headlines used for the Canisius brand should employ Cyclone Layers in the following variations:
Cyclone Layers - Inline Stroke: .75 pt. 60 pt, 54 pt. leading
Cyclone Layers - Background 92 pt, 74 pt. leading
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headline sTyle
headline sTyle
HEADLINE HEADLINE STYLE STYLE
Alternate Headline Style
An additional headline style is permitted when using the following â&#x20AC;&#x153;blurâ&#x20AC;? effect. Photoshop - Duplicate headline type layer Apply filter: - Filter > Blur > Radial Blur Amount: Any Blur Method: Zoom Qualtiy: Best
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Body Copy Style
Bryant Pro - Regular should be considered the standard typeface for all body copy in Canisius brand materials. This font can be displayed using the following variations: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Bryant Pro - Regular 9 pt, 13 pt leading Underline Options: Weight: 14 pt Offset: -3
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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No underline
Yellow underline
White underline
Type Usage: “Go Exploring and “Think Beyond the Classroom”
The Canisius brand employs specific headline treatments, typically referred to as “Go Exploring” and “Think Beyond the Classroom.” These headlines are displayed in the following manner:
“GO EXPLORING” Cyclone Layers - Background 82.5 pt Tracking: 40
“Think beyond the classroom” Bryant Pro - Medium 19 pt, 21 pt leading
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COLOR PALETTE
Color Palette Primary Palette The Canisius brand uses an expanded version of the institutional brand colors. This expansion of the color palette allows the brand to employ both the traditional college colors, along with vibrant colors appropriate to its various audiences.
C=64 M=16
C=52
M=0
C=0
M=90
Y=100 K=2
Y=26 K=0
Y=75 K=0
PMS 368
PMS 7472
PMS 185
C=0
M=50
C=0
M=0
C=100 M=76
Y=100 K=0
Y=100 K=0
Y=10 K=65
PMS 151
PMS 109
PMS 289
Secondary Palette
C=0
M=27
C=2
Y=100 K=0
M=5
C=67
Y=42 K=0
M=62
Y=0 K=0
C=0
M=85
Y=0 K=0
C=50 M=19
C=15
Y=59 K=1
Y=40 K=0
M=0
PMS 124
Gradients
Green: C=58
M=15
Yellow: C=0
M=9
Web Palette
Blue:
C=100 M=88 Y=35
Y=62 K=1
Y=100 K=0
Blue:
C=64
M=0
Pink:
C=0
M=85
Yellow: C=2
Y=26
K=0
Y=0
K=0
Y=100 K=0
M=5
Red: C=0 M=90
Blue:
C=100 M=88
Y=35
Yellow: C=0
Y=43 K=0
Red:
C=0
M=90
Y=70
K=0
Y=75
K=0
#0e2756
#fddd00
#ff9b54
#656799
#ff7373
#06fc00
#327daf
#79cdcd
#79cdcd
#e6ebeb
#74bf1b
#d92d33
K=30 M=9
K=30
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LOGO USAGE
Logo Usage
Primary Logos:
Color Usage: When reproducing the Canisius logo, the approved colors are Pantone 289 (blue) and Pantone 124 (gold). The logo can also be produced in the following 1-color versions: Pantone 289 (blue), black and white. Additional variations are available. Consult the Office of Creative Services, at ext. 2781, for more information.
Horizontal Logo Lockup with Departmental Titles:
offiCe of underg ra d uaT e a d mi s s i ons
The Canisius logo should always appear as shown here and should not be altered or denigrated in any way. The four-color/process color (CMYK) formulas are:
offiCe of residenC e l i f e
Canisius Blue (Pantone 289): C=100 M=76 Y=10 K=65
deparTmenT of mod e rn l a nguage s
Gold (Pantone 124): C=0 M=27 Stacked Logo Lockup with Departmental Titles: Y=100 K=0
o ffiCe of un dergraduaTe a dmissions
offiCe of residenCe life
deparTmen T of modern lan g uag es
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Seal Usage
The use of the college seal is restricted to official documents, such as presidential and admissions acceptance communications, diplomas and certificates, as well as on official campus signage and building identification. The formal college seal can never be combined with another logo or modified in any way. For questions concerning the appropriate use of the college seal, contact the Office of Creative Services.
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Canisius College Athletics Identity Usage
The Canisius College Golden Griffin is an important college â&#x20AC;&#x153;brandâ&#x20AC;? long used by the Department of Athletics to promote its athletic teams. The Department of Athletics is the primary user of these marks, but occasional use by units working with alumni and other groups is permitted.
Primary marks Primary Marks
Canisius College
Primary marks Canisius College sponsors an officially licensed intercollegiate athletic program, and the marks representing the college may not be reproduced without proper authorization. For more information on the use of the collegeâ&#x20AC;&#x2122;s marks or to receive authorization to use the marks, please contact John Maddock, associate athletic director, at ext. 2977. The official colors for athletics are Pantone 289 (blue) and Pantone 124 (gold). Process colors: C=100 M=66 Y=0 C=0
M=28 Y=100
K=58 (blue) K=6 (gold)
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Letterhead
College Stationery offiCe of publiC relaTions
Lyons Hall 209 | phone 716.888.2790 | fax 716.888.2778
Letterhead The college letterhead is to be used by all departments and schools for official university communications.
Envelope offiCe of publiC relaTions
Lyons Hall 209 | 2001 Main Street | Buffalo, NY 14208 | canisius.edu
Electronic Templates Templates for letterhead, memorandum and fax transmittal may be downloaded for printing from your personal computer Contact the ITS Help Desk at ext. 8340
Business Card
ANDALYN COURTNEY
DIRECTOR OF CREATIVE SERVICES
Business Cards
courtne1@canisius.edu
phone 716.888.2782 | fax 716.888.2778 2001 Main Street | Buffalo, NY 14208 | canisius.edu
Business card orders can be placed online and are managed by the campus print shop. Visit the link here and follow the instructions on the order page. A minimum order of 500 cards is required.
Canisius College
2001 Main Street Buffalo, NY 14208-1098 716.883.7000 canisius.edu
There are two options available for business cards, one with the traditional Canisius blue and gold colors and a second with Canisius blue and light blue. Also optional is a two-sided design of which there are three different messages to choose from, as shown here: COLOR OPTION 1
ANDALYN COURTNEY
DIRECTOR OF CREATIVE SERVICES
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OPTIONAL SECOND SIDE CHOICES:
OPTIONAL SECOND SIDE CHOICES:
GO FORTH AND SET THE WORLD ON FIRE
GO FORTH AND SET THE WORLD ON FIRE COLOR OPTION 2
THE MORE YOU DISCOVER, THE MORE YOU WANT TO KNOW.
ANDALYN COURTNEY
DIRECTOR OF CREATIVE SERVICES
courtne1@canisius.edu
courtne1@canisius.edu
phone 716.888.2782 | fax 716.888.2778 2001 Main Street | Buffalo, NY 14208 | canisius.edu
phone 716.888.2782 | fax 716.888.2778 2001 Main Street | Buffalo, NY 14208 | canisius.edu
THE MORE YOU DISCOVER, THE MORE YOU WANT TO KNOW.
Graphic Elements
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3
Shield graphics - use for watermarks, t-shirt graphics, thumbnail icons, page numbering styles, etc.
Stripe trim pattern - use for border treatments and to underline/divide headlines and subheads.
Camera viewfinder graphic - use for border treatments and to call out headlines, subheads and other primary messages.
Stripe background pattern - use for background treatments and to create color-coded graphic systems.
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Graphic Elements
Photo textures - use as background treatments and combine to create layering effects. These textures may also be combined/layered with lifestyle photographs and solid color fields.
Sky texture
Grid paper texture
Gradient texture
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Map texture
Grunge texture
Graphic Elements
Layered image graphics - use as border treatment on left and right page edges.
Handwriting graphics - use as background treatments. These graphics may also be combined/overlayed with lifestyle photographs and solid color fields.
Tape graphic - use with lifestyle photography as an overlayed layering element.
Scorecard graphic
Map graphic
Library card graphic
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What we want you to know
CANISIUS COLLEGE GRADUATE PROGRAMS 36
Our diverse programs will prepare you to face your professional future with confidence and experience.
35 COMPETITIVE GRADUATE DEGREE and CERTIFICATE PROGRAMS , including 12 ONLINE MASTER’S DEGREES, Canisius will prepare you for With more than
success at any stage in your career. And whatever you choose, you’ll work with skilled professors, pair research with field experience, and build your professional network. Our Jesuit tradition will add ethical studies to your coursework, so you’ll learn to face professional challenges with a positive, change-oriented attitude that will give your career a competitive edge.
How we convey who we are
Graduate Business Brochure Click here Graduate Education Brochure Click here Graduate MSA and PE Brochure Click here
Primary Palette
Color Palette The Canisius brand uses an expanded version of the institutional brand colors. This expansion of the color palette allows the brand to employ both the traditional college colors, along with vibrant colors appropriate to its various audiences.
HEALTH
BUSINESS
CANADIAN STUDENTS
C=0
M=92
C=49
M=0
C=0
C=63
M=0
C=0
Y=76
K=0
Y=8
K=0
Y=100 K=0
Y=32
K=0
Y=100 K=0
PMS 144
PMS 3258
PMS 185
PMS 630
M=52
EDUCATION
M=0
PMS 109
C=10
M=16
Y=100 K=0
C=100 M=76 Y=10
K=65
PMS 289
Typography The Canisius brand employs three typefaces, Cyclone Layers, Adobe Caslon and Bryant Pro, with nine respective variations: Cyclone Layers - Background, Cyclone Layers - Inline, Adobe Caslon - Small Caps & Oldstyle Figures, Bryant Pro - Regular, Bryant Pro - Regular Italic, Bryant Pro - Medium, Bryant Pro Medium Italic, Bryant Pro Bold and Bryant Pro Bold Italic.
CYCLONE LAYERS - BACKGROUND CYCLONE LAYERS - INLINE Adobe Caslon Small Caps & Oldstyle Figures
Cyclone Layers is applied to all headline treatments, Adobe Calson for subheads and Bryant Pro for body copy. Please refer to included brochure links for speciďŹ c usage examples.
Type Usage
BE PROFESSIONALLY COMPETITIVE
KEEP YOUR CAREER MOVING FORWARD.
Bryant Pro - Regular Bryant Pro - Regular Italic Bryant Pro - Medium Bryant Pro - Medium Italic Bryant Pro - Bold Bryant Pro - Bold Italic
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
No underline Yellow underline
White underline
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