Last Look

Propaganda . . . Undoing the Harm

Rapper, songwriter, record executive, businessman, and record producer, Shawn “Jay-Z” Carter, is going to need to update his resume to include cannabis advocate. The media mogul, through his cannabis brand, Monogram, has taken on the hypocrisy of the nation’s marijuana laws in a series of ads that are running as billboards in Los Angeles, San Francisco, New York, Chicago, Washington D.C., and Miami, with plans for more cities.

Each ad contains simple white text, with a black and white image, and unbeknownest to many, each of the images are of a person who has been charged for a cannabis-related offense.

In a statement to AdAge, Carter said “I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market,” Carter added. “Far too often we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature.”