Cannabis by the Sea Magazine, Winter 2021

Page 18

Recipe

Bradley Murray

The Cannabis Lifestyle

Joline Rivera changed the trajectory of the male-dominated, fast-growing $10 billion cannabis industry in 2017 as the only minority woman to launch a media brand, beginning with the launch of Kitchen Toke and reporting on culinary cannabis for health and wellness. Food & Wine magazine tapped her to develop culinary cannabis content for its 7 million readers. Soon she became the go-to for creating and curating culinary cannabis events in the lodging, retail, and music arena. Her work with Kitchen Toke rang her trend alarm bell when she discovered an infusion method unlike anything on the market – instead of the standard methods that rely upon lab-created infusions.

Joline Rivera

Today, Joline awaits the social equity lottery draw in Illinois hoping to create the first health-focused culinary cannabis dispensary aimed at leveling the playing field for underrepresented minorities. CS

ABOUT KITCHEN TOKE Kitchen Toke is the first media company dedicated to teaching people about culinary cannabis for health and wellness. The website and magazine cover cooking and entertaining seasonally with cannabis along with the chefs and individuals teaching how to use the plant as part of a regular health and wellness regimen. The website also features recipes and stories told through video and additional on-trend topics where food and cannabis converge. 16 Cannabis by the Sea Winter 2021


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