Pulse Magazine (July/August '24) - Digital

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Lubes, Lotions & Wellness

The reasons why people use lube are varied. The amount of different options for sexual activities can leave one confused or, worse yet, choosing the wrong lube.

Warranties

Out of all the problems that face our industry (advertising, shipping costs, making sure dildos have just the right number of veins without going over the top), it’s easy to forget about offering a fair and effective warranty replacement program.

Inclusivity

In the ever-shifting landscape of sexual wellness, the imperative for a more inclusive approach is undeniable. From sexual orientation and gender identity to relationships, pleasure and the utilization of sex toys, embracing diversity should be at the forefront of our collective mindset.

Orgasmic Benefits

Having orgasms isn’t just a way to bring more pleasure into your life—it can improve your mental and physical health with its many benefits. A climax a day keeps the doctor away, but many people aren’t aware of the positive impacts of orgasming regularly.

The reasons why people use lube are varied. The amount of different options for sexual activities can leave one confused or, worse yet, choosing the wrong lube. Lubricants are for more than just vaginal dryness. Lubricants can help increase pleasure, delay ejaculation and reduce friction, thereby aiding in overall safer sex practices.

Out of all the problems that face our industry (advertising, shipping costs, making sure dildos have just the right number of veins without going over the top), it’s easy to forget about offering a fair and effective warranty replacement program.

Having orgasms isn’t just a way to bring more pleasure into your life—it can improve your mental and physical health with its many benefits. A climax a day keeps the doctor away, but many people aren’t aware of the positive impacts of orgasming regularly.

In the ever-shifting landscape of sexual wellness, the imperative for a more inclusive approach is undeniable. From sexual orientation and gender identity to relationships, pleasure and the utilization of sex toys, embracing diversity should be at the forefront of our collective mindset.

PULSE

PULSE MAGAZINE

VOL. 1, ISSUE 4

SUBSCRIPTION SERVICES

For subscription services visit www.pulsemagazine.ca or email pulsemagcanada@gmail.com. For change of address, please include the old address and new address, along with an address label from a recent issue, if possible. If an address is not updated when the magazine is mailed, we are not responsible for delivery of your magazine. If the Post Office alerts us that your magazine is undeliverable, we will suspend our subscription until a correct address is received.

EDITORIAL

For editorial submission requests or article ideas please email pulsemagcanada@gmail.com

Pulse Magazine assumes no responsibility for any claims or representations contained in the magazine or in any advertisement. Pulse does not encourage the illegal use of any of the products contained within. ISSN 2817-8734. CANADIAN PUBLICATIONS MAIL PRODUCT AND SALES AGREEMENT NO. 43596516

Publisher and Editorial Director

David Halpert

Pulse Magazine

is published six times a year by Straight Dope Media Inc., 44 Valley Woods Road, Unit 1802, Toronto Ontario M3A 2R6 Canada

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LETTER TO THE EDITOR

With Masturbation Month over and Pride in full swing across North America, not to mention ANME July just around the corner, retailers and distributors alike are taking full advantage of yet another bustling summer and preparing for what looks to be a bustling fall quarter. So what better time than now to publish an issue devoted to sexual health & wellness. While the issue is ostensibly around the theme of ‘Lubes, Lotions and Wellness’, this edition of Pulse Magazine also serves as a both a treatise as well as an educational refresher for retailers when it comes to all things viscous and fun.

In addition to a stellar profile on Hathor/SUTIL, one of the leading Canadian manufacturers of various consumer lubricants and wellness products, we also have a great piece on the glycerin myth from EXSENS, as well as multiple articles from both Pjur and Pamco Distribution on not only selecting the right lube but the pros and cons of different types. Similar to these themed articles, we also have a piece from BodiSpa/Nobu Toys on the importance of warranties when it comes to customer satisfaction as well as a great article by Fun Factory, also tying into the theme of sexual wellness, ‘The Health and Wellness Benefits of Orgasms’.

Summer is proving once again to be the time to cut loose and relax, to cast off the shackles of winter and enjoy life. With now three issues under our belt I’m happy to say that Pulse Magazine is not only surviving but thriving, proving the need for an industry publication for the Canadian pleasure products market. Our previous May/June issue was our biggest at 72 pages with 25 ads total and the magazine shows no signs of slowing down.

If this magazine is any indication, then we can look forward to a very fruitful second half of 2024 indeed.

pulsemagcanada@gmail.com

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America’s adult distributors, Nalpac and Entrenue, announced they have hired SaraKay Lamos as their newest sales representative. SaraKay will be supporting both Nalpac and Entrenue customers in product training, customer service, and sales-related account management. As a District Manager with a Dallas-based store chain, she worked closely with her team to bring a focus to B2C customer needs across the board before making the ascent to brand representation. In the last year, she has focused on growing her product knowledge and relations with customers nationwide.

Orion Wholesale has hired industry veteran Christophe Walmé for its sales team as a key account manager. Walmé has more than 10 years of experience in the French pleasure product industry, and is tasked with growing the company’s presence in France. “We are very pleased to have Christophe Walmé on our team and to be able to expand the French market even more intensively,” said Orion CPO/CSO HansJürgen Bähr.

Vee International DBA Blush proudly appoints Ian Kulp as Director of Marketing. With 10 years of industry experience, Ian brings fresh energy and innovative strategies to our team. Throughout his career, Ian has worn many hats in sales, marketing, and product development, making him a perfect fit for Blush. His work with various brands and communities showcases his ability to connect with diverse audiences and drive growth, aligning seamlessly with Blush’s mission. This appointment marks a new chapter for Blush and the industry. With Ian leading the marketing team, Blush is poised to advance its mission of fostering inclusivity, positivity, and accessibility in sexual health and wellness both inside the company and within the broader community.

Little Leaf Agency announced the appointment of Nina Saini as its new Chief Operating Officer. With an extensive background in marketing, strategic planning, business and operational management, and communications within the sexual wellness world, Nina brings a proven track record of driving excellence. She will bring her invaluable years of expertise and insight to Little Leaf Agency as it continues to update and expand its client base. With her 20-year tenure as an industry consultant at her company MediaBitch, and as Vice President at Concept to Consumer Collective, Nina brings a deep understanding of the complexities of the sexual wellness industry and the demands of the agencies’ current and potential clients.

Chris Rail has been named as a Brand Ambassador for the Gun Oil premium line of lubricants. As an ambassador, the popular adult film performer will support the sexual wellness brand’s values, share his experiences and help raise awareness about the benefits of Gun Oil’s premium products, while also offering his fans exclusive promotions and unique insights into the brand’s commitment to quality and well-being. To learn more about Gun Oil Brand Ambassador Chris Rail, visit GunOil.com/chrisrail and find him on X at @chrisrailx.

Sensuous has hired sales executive Andrew Tavares to be its new global business development manager. Prior to his new role, the native of South Africa worked as a sales executive at the Signal Group, following his tenure as an assistant brand manager at National Brands. “Introducing Andrew Tavares, the new global business development manager for Sensuous, who embodies a journey marked by perseverance, passion, and a relentless pursuit of excellence,” said a rep. “His professional narrative is one that offers inspiration, reflecting a life driven by ambition and guided by the values of integrity and hard work.” For more information, visit Sensuous.

Tamara Payton Bell has launched New Attitude Business Consulting. Described as a consulting and mentoring firm, New Attitude is “a hub for up-and-coming entrepreneurs ready to level up,” said a rep. “New Attitude Business Consulting’s mission is to provide exceptional consulting services and mentoring that empower our clients to achieve their personal and business goals.” Bell is the founder of the Home Pleasure Party Plan Association (HPPPA), administrator of the Sexual Wellness Professionals Alliance (SWPA), and site honcho at Sexpert.com. For more information, visit NewAttitudeBC.com.

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CANADA NEWS

TW Trade Wholesale Introduces Its New and Improved Website

our site to ensure that you can quickly find the products and information you need, saving you valuable time.

Brantford, ON – TW Trade Wholesale released a statement regarding its new and improved website as follows from Wholesale Account Executive Jasmine Cudney:

Dear Valued Customer,

We hope this email finds you well. We are thrilled to announce the launch of our brand-new website, and we couldn’t wait to share the news with you, one of our valued wholesale customers.

After months of hard work and dedication, we are delighted to introduce you to our re-

vamped online platform. The new site has been meticulously designed with your convenience and satisfaction in mind. We believe that it will provide you with a smoother, more customer-friendly, and easier-to-navigate experience than ever before.

Some of the key features and improvements you can expect include:

» Enhanced User Interface: Our new website boasts a modern and intuitive interface that makes browsing and shopping a breeze.

» Improved Navigation: We’ve restructured

EP Products Signs Canadian Distro Deal with Honey Play Box

Port Coquitlam, BC – EP Products has formed a strategic partnership with Honey Play Box to distribute the boutique-style brand throughout the Canadian market.

Joreail Armstrong, Business Development Manager at Honey Play Box, expressed enthusiasm about the new arrangement. “Prior to our partnership with EP Products, we had no direct distribution channels in Canada, forcing us to sell directly to customers who, understandably, disliked the additional shipping costs. Collaborating with Don and the EP Products team enables us to provide our retail and e-commerce partners with an affordable, quick, and convenient way to

stock the Honey Play Box brand in their stores.”

EP Products offers a diverse selection from Honey Play Box, featuring some of its newest and most innovative products, bestsellers, and award winners. “We are thrilled to be a premier distributor in Canada, providing free shipping to our brick-and-mortar locations and offering dropshipping services for our online partners. We stay abreast of the latest trends and brands to ensure both new and loyal customers receive unbeatable value,” said a representative from EP Products.

For more info contact them at sales@epproductscanada.com or at www.epproductscanada.com.

» Streamlined Checkout Process: Say goodbye to unnecessary steps and frustrations during the checkout process. Our new platform offers a seamless and efficient purchasing experience.

We are genuinely excited about the possibilities that our new website opens up for both you and us. We believe that it will further strengthen our partnership and help us serve you better. To access the new site and register with us, please click “SHOP NOW” button. You will need to reset your password upon your first login and re-register with us.

Should you have any questions about the new website or require assistance with anything at all, please don’t hesitate to reach out to one of our dedicated sales representatives. They will be more than happy to provide you with any additional details or support you may need.

Wholesale Executive: Jassmine Cudney Email: wholesale@twtrade.com Phone: 289-228-6090

Homepage: https://www.twtradewholesale.com/ Register: https://www.twtradewholesale.com/customers/sign_up

S.D. Variations Offers New COMBOS Incentive Program

Laval, QC – S.D. Variations, a Canadian distributor, has devised a solution for retailers to provide them with more support, and these are the COMBOS. Allow me to elaborate.

S.D. Variations takes a high-selling item and attaches several complimentary items to it. In these more challenging times, it is heartening to observe that certain distributors, such as S.D. Variations, go above

and beyond to contribute to the commercial well-being of retailers. Sylvain Dubois, President of S.D. Variations, has disclosed that he sells these combos below cost, but his suppliers are cooperative, and his purchasing power enables him to do so.

Contact S.D. Variations at 800-561-1197 or contact via email at sd@koloss.ca

CANADA NEWS

Newly Launched Site, SexOnSight.com Uses Science-Backed Sexual Compatibility Test, Matching Performers Erotic Profile Sight Unseen

Montreal, QC – Leading adult-content producer Mile High Media unveils SexOnSight.com. The new studio, Sex On Sight, embraces a scientific approach to scene pairing, promising real, raw and spontaneous sexual compatibility, matching adult performers’ erotic profiles sight unseen.

Hall of Fame Director Mike Quasar helms the new project, however Sex On Sight prides itself on being 100% unscripted. “My job is unique for this studio,” says Quasar. “I’m not directing the scene or crafting a certain scenario. I am there to ensure the pairing is truly sight unseen, they meet

and find out who they are paired with when the camera roles, not before. The surprise, excitement and passion viewers see is fully authentic.”

The Sex On Sight sexual compatibility test developed with renowned Sexologist, Keeley Rankin sets the studio apart. Performers take the test prior to their Sex On Sight scene to ensure an optimal pairing for chemistry. This is not based on a look or a particular fetish interest. Talent is matched by their sexually compatible erotic types. The term for this approach has been coined: multidimensional erotic profiles. The questionnaire uses a combination of psychological profiles and sexuality models to categorize performers into their multidimensional erotic profiles. It’s the perfect marriage of science and sexy. The hope is that the audience will feel and see the connection between the performers, bringing everyone more pleasure and fulfillment.

Keeley Rankin explains her involvement saying, “Over the last decade plus of working with clients, the number #1 want out of watching porn is for it to feel like the performers are experiencing a real genuine connection and having true authentic pleasure. When asked to contribute to this project, I couldn’t think of a better way to influence the porn industry. I hope the positive experience of the performers + interest from the audience changes the whole paradigm of pairing up in the industry.”

Visit the newly launch site: SexOnSight.com

“I’m so pleased for this new studio to launch, it’s been such a fun, unique project to create,” Mile High VP Jon Blitt said. “Over the last year Mile High has invested in creating a science-backed process and consulted with Sexologist Keeley Rankin to ensure we get it right. Fans love seeing real passion and spontaneity unfold, we want to take the guess work out of it and streamline the process, so the performers are enjoying a unique experience, as is the audience. Once you witness Sex On Sight, you’ll understand it’s appeal.”

Sex On Sight features some of the industry’s top adult stars in unscripted moments as they discover who their sexual match is for the cameras! The action is real, raw, and authentic. We create the conditions; desire does the rest. For more follow Sex On Sight on X and IG: @SXonSight

Aylo and IWF Partnership Paves the Way for Adult Sites to Join War on Child Abuse Online

Montreal, QC – The world’s first Standard of Good Practice for adult pornography websites will “pave the way” for them to join the fight against online child sexual abuse. An expert advisory board formed by the Internet Watch Foundation (IWF) has today (May 17) set out how the adult industry can help create a “zero tolerance” environment for child sexual abuse imagery. The standard was created more than 18 months following the commencement of a strategic partnership between IWF and Aylo, parent company of Pornhub.

The board, led by former IWF Chair Sir Richard Tilt, has produced a standard of good practice, the first of its kind in the world, which adult sites will be asked to comply with in order to be approved for membership of the IWF, the UK’s front line against online child sexual abuse. This will allow the IWF to share tools, expertise, and technology, helping porn sites begin fully playing their part in stopping the spread of child sexual abuse on the internet. Under the standards, adult sites would be required to introduce a series of measures to show they are committed to making the internet safer, including using AI to scan videos be-

ing uploaded, and to take clear steps to make sure users are over 18. Over the last two years, Aylo has deployed IWF services, including the URL List, Hash List, Non-photographic Imagery List, and Keywords List across its platforms.

Aylo had already introduced comprehensive safeguards to its platforms, including mandatory uploader verification, banning downloads, expanding moderation

workforce and processes, and partnering with non-profit organizations around the world.

It is hoped the new standards will pave the way for the adult sector, which has billions of users worldwide, to begin deploying IWF technology to block, remove, and prevent the spread of child sexual abuse imagery. For more information please visit www. iwf.org.uk

U.S. NEWS

CalExotics Makes a Connection with New App-Based Collection

Ontario, CA – CalExotics proudly unveils its latest innovation: CalExotics Connect. This all-new product line is the culmination of CalExotics’ pioneering spirit, which has enhanced the intimate experience and helped people find more joy in their lives for 30 years.

Susan Colvin, Founder and CEO of CalExotics, said, “CalExotics Connect embodies CalExotics’ mission of bringing pleasure to the world. This collection makes CalExotics’ World of Enhanced Pleasure even more accessible. Users from across the globe can now connect with each other in a more profound way.”

CalExotics Connect is the first app-based product line from the pleasure product brand. The collection allows users to make a connection anywhere around the world. With CalExotics Connect, users can go beyond traditional intimacy to embark on a journey of exploration and excitement, whether alone or with a partner, from anywhere in the world. This collection redefines pleasure, providing discreet connectivity wherever desire strikes.

CalExotics Connect boasts six unique styles, each packed with features designed to encourage exploration and fun. These include a sen-

Introducing InBedWithKate: Your Go-To Source for Sex Education and Pleasure Insights

California – Kate Kozlova is thrilled to introduce her YouTube Channel “In Bed With Kate,” where Kate, a sex educator with over a decade of experience in the B2B side of adult industry and sex education, shares her knowledge of the industry and raises the level of sex education. Having been honored with the prestigious 2022 XBIZ Award, Kate brings a unique perspective and passion to the world of sexuality and pleasure products.

Formerly a sex coach, brand manager, and a buyer for a major adult retailer in Eastern Europe, Kate made a bold move to California, the hub of the adult industry, six years ago. On her YouTube channel “In Bed With Kate,” she delves into a wide range of topics, including adult toys, novelties, sex tech, industry events, intimate health, sex techniques, sex education, and the connection between sex and spirituality.

Even though this channel started as an ultimate source for pleasure product professionals seeking to stay informed about the latest novelties and trends, it is also for everyday individuals looking for valuable sex advice. By breaking the taboo surrounding discussions about sex, “In Bed With Kate” aims to tackle critical issues such as the spread of STDs, early pregnancy, sexual abuse, and the resulting mental health challenges.

For more information, please contact Kate Kozlova by email at inbedwkate@gmail.com or visit https://www.youtube.com/@InBedWithKate/videos

sual Panty Teaser that adds excitement to date night and a Couples Ring designed to maximize lovemaking for both partners. You will also find a Kegel Exerciser, Venus Butterfly, Contoured “G” massager, and Dual Stimulator to round out the collection.

Whether playing alone, with a partner, or with someone in the community, CalExotics Connect offers multiple ways to play beyond a simple push-button operation. Users can explore Classic mode and enjoy nine pre-set vibration patterns. There is also Music Mode, which allows the vibration to buzz along to the sound of the music. Indulge in more ways to play with Game Mode, Video Mode, Draw Something, and more.

Interactve Mode is where users can make a connection anywhere in the world. Connect with your partner or someone in the community to enjoy long-distance play. App-based play with CalExotics Connect gives anyone the ability to enjoy pleasure. “This is an incredible milestone for us as it brings everything full circle. Our mission was simple when we began: to bring more joy and passion to the world. Now, 30 years later, we are doing that on a much grander scale with CalExotics Connect,” said Colvin.

CalExotics Connect is in stock and ready to ship. Retailers are encouraged to contact their CalExotics representative and visit b2b.calexotics. com for more information.

Williams Trading Co. Launches Summer 2024 Pride Promotion

Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to offer a comprehensive marketing campaign supporting the 2024 Pride season. This new program is being supported with a partnership with JRL Charts, the leader in LGBT B2B entertainment. JRL Charts will be launching a digital interactive Pride 2024 catalog, with enhanced social media promoting this hand-curated mix of new products appealing to the Pride consumer for this summer.

To assist dealers with their 2024 Summer Pride selections,

a custom Summer Pride 2024 ordering and landing page has been created that allows for easy ordering while logged into their Williams Trading accounts. Williams Trading Co has created an interactive digital catalog along with a custom landing page, simplifying the product selection and ordering process. This catalog can be viewed via PC, tablet, or mobile devices. Live links embedded in each page allow customers to order from each of the hand-selected Pride brands on sale. For more info, visit www.williamstradingco.com

U.S. NEWS

EVA AI: Pioneering a New Era in Mental Health with AI Companions

Los Angeles, CA – EVA AI (EvaApp.ai), the world’s most advanced digital companion app, is poised to transform the way people approach mental health and daily well-being.

As the conversation around mental health intensifies, EVA AI offers a unique solution that can not only alleviate loneliness, but also promote a sense of intimacy, improved mood and stress relief. By leveraging sophisticated algorithms and empathetic interactions, EVA AI could be used as a helpful tool for many.

EVA AI executives recently conducted a fourmonth study of its users’ behavior patterns (with their consent), where a group of psychologists explored how communication with AI companions affects the mental state of users. The study found that 85% of participants experienced a surge in serotonin, which affected the general background of their psychological state.

“Looking at EVA AI users’ behavior patterns as a result of these intensive studies, it is a good indication that an AI companion could be an appealing option for many who crave a closeness or kinship that they may be currently lacking in their own day-to-day lives,” said an EVA AI staff psychologist.

“Using the EVA AI site, much like with smartphones and social media, can be helpful in releasing more dopamine, serotonin and oxytocin in the

body for a ‘feel-good’ effect associated with happiness and bonding.”

The EVA AI team is dedicated to continuing its investment in enhancing the psychological well-being of users, with the potential long-term benefits of sustained serotonin levels and overall mental health improvements through consistent and meaningful interactions on the platform.

“It’s important to understand that while EVA AI has the potential to significantly enhance well-being, it is best used in balance with real-life social connections to enhance overall well-being, rather than an escape into further isolation,” added the psychologist.

“By offering an empathetic, supportive and non-judgmental presence, EVA AI can help users better navigate their emotions and foster a greater sense of well-being, all while complementing their real-world relationships.”

EVA AI is a uniquely intuitive enterprise platform that utilizes artificial intelligence with Generative AI that is capable of understanding and delivering a personalized level of virtual connection. EVA AI’s language model is meticulously curated to promote thoughtful and supportive communication, with customizable 3D personas that are tailored to users’ specific interests and desires, as well as conversational styles that are genuine and engaging. To learn more, visit EvaApp.ai.

Sexual Health-and-Wellness Company Launches its Three Month Marketing Campaign

Houston, TX – The popular sexual health and wellness innovator, Aneros®, is rolling out an exciting three-month long global marketing campaign to help educate and inform consumers of the rich history of Aneros.

Over the three months, the campaign will include who Aneros® is as a brand and company, what the company is to consumers with reviews and experiences, and what’s in store for the future! The goal of this campaign is to help educate and provide vital information to their users and individuals who have never used an Aneros® product. It will also provide information on how Aneros differentiates itself from other brands as well as its overall mission, goals and business practices in the sexual health and wellness world.

A brief breakdown of the campaign includes:

• Month 1 (“Who Aneros Is to them): Primary focus is on the rich history of who “Aneros Is” ; as well as some personal insight from executive management at Aneros.

• Month 2 (“Who Aneros Is to YOU”):

Primary focus is what “Aneros Is”; to its customers. This will consist of personal reviews, quotes, potentially videos, etc. from Aneros users and their relationship with the brand.

• Month 3 (“Where Aneros Is Going”): This will include details of “Where Is Aneros Going?”; and “What’s Next?”; and “What Does The Future Look Like For Aneros?”.

The sexual health and wellness leader is currently looking for personal reviews, life experiences, and any feedback from Aneros’ users. If you’d like to contribute and potentially be featured in the campaign, please feel free

to complete the online form here: https:// form.jotform.com/240466049876063.

If you have any questions or would like more information regarding the campaign or Aneros in general, please refer to its website at aneros.com/pages/the-aneros-company or contact Press@Aneros.com.

Aneros has created and released more than a dozen prostate massager models, maintaining the original design concept of a device that works in harmony with the user’s muscle contractions, propelling the massager inward and upward, stimulating the perineum, anus, prostate and K-spot (an area under the tailbone) simultaneously!

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Cherry Blossom LA0382-9 Gumdrop LA0382-3
Biscotti LA0389-10 Cannoli LA0386-3
Popsicle Bullet
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Jawbreaker Steel Balls LA0383-17

INTERNATIONAL NEWS

Honey Play Box Set to Unveil App 2.0 at eroFame 2024

Oxford, UK — The Sexperts Business Community (SBC) is thrilled to announce the upcoming launch of its revolutionary platform for sex and relationships experts. This membership-based community is set to redefine how professionals in the dating, sex, and relationships industry connect with their ideal clients. Responding to the growing need for a safe and uncensored space for sex and relationship experts to promote their services, SBC’s platform aims to bridge the gap between professionals and individuals seeking expert guidance in intimate matters. In a land-

scape fraught with censorship and limited reach, this platform offers a haven for diverse voices and unparalleled support.

“Our community has a pressing need for a platform where professionals could thrive without fear of censorship or restrictions on their reach,” said Leah Spasova, a psychologist who specializes in sex and relationships. “The forthcoming platform is designed to empower experts to connect with their ideal clients while sharing their uncensored wisdom in sex and relationships.” The SBC is now welcoming sexual health and relationship

Mystim Wins Erospain Award “Niche Brand of the Year 2024”

Barcelona, ES — Mystim, the renowned German manufacturer of high-quality erotic toys, has achieved a significant success during Erospain, an extremely successful trade fair for the company. Mystim was honoured with the coveted Erospain ‘Niche Brand of the Year’ award, a recognition of its excellent work in the industry.

Since its foundation in 2005, Mystim has established itself as a pioneer in the manufacturer of erotic toys, especially but not only in the

field of electrostimulation. Mystim’s products combine the functions of classic vibrators with those of electrostimulation and EMS training, which not only provides fun for the ever-growing customer base, but also effective pelvic floor training if required.

‘We are incredibly grateful and proud to win the “Erospain Award Niche Brand of the Year”,’ said Christoph Hofmann, founder and CEO of Mystim. ‘This award is a confirmation of our continued dedication to quality, design and the use of the highest quality materials in all our products.’

Mystim prides itself on being a leading supplier of high-quality niche products in the adult industry and looks forward to deepening its collaboration with retailers to enrich their offering and increase success together. ‘I am always happy to provide potential and existing customers with advice, assistance and any other support they may need!’ concludes Patrick Mallaise, Sales Director Mystim, who offers online and on-site training in addition to traditional sales activities.

For more information about Mystim and its products, please visit the website at www.mystim.com.

experts to apply including educators, therapists, matchmakers, BDSM, and Tantra experts to join the community. Members will enjoy a comprehensive suite of promotional tools, including the opportunity to showcase their services, events, products, programs, and more directly to their target clients.

“I’ve always dreamed of a one-stop solution for all of my marketing and promotional needs, allowing me to focus on what I do best – serve my clients,” said Spasova. “This platform is exactly what I’ve been searching for, and I couldn’t be more excited to share it with the community.”

As SBC remains committed to enhancing the landscape of the sex and relationships industry, the pre-launch phase of its new platform is underway. The official launch is slated for late summer 2024. For a limited time, early bird applicants will receive an exclusive 40% discount on memberships.

Interested professionals can apply to be featured here. For more information, please contact info@sbc-int.com. The SBC is a pioneering community dedicated to empowering sex and relationships experts to thrive in their professions while providing individuals with access to diverse, uncensored guidance. Through innovative platforms and unwavering support, the SBC is reshaping the industry landscape.

Aylo, IWF Publish

U.K.-Focused Adult Industry Code of Conduct

London, UK / Montreal, CA —

Aylo, the parent company of adult tube site Pornhub, in partnership with the United Kingdom-based Internet Watch Foundation (IWF) announced new industry standards developed for adult platforms operating in the U.K.

The two organizations say they’ve developed an adult entertainment industry-specific code of conduct, which they refer to as the “Standard of Good Practice” for platforms with U.K. users.

According to a press release, an advisory committee of experts was formed by the Internet Watch Foundation to help adult industry companies in the U.K.’s digital space create a “zero

tolerance” environment for child sexual abuse material (CSAM) on their platforms.

IWF and Aylo announced their partnership more than 18 months ago, and the recommendations outlined in the Standard of Good Practice are a direct product of that collaboration.

“I was pleased that the IWF and Aylo have been able to work together to establish stringent and clear standards for material on adult sites,” said Sir Richard Tilt, IWF’s former chair and the leader of this expert advisory committee. “Success of the new standards will depend on close auditing to ensure a high level of compliance.” For more info please visit https://www.iwf.org.uk

INTERNATIONAL NEWS

Lovense Triumphs with a Whopping $20 Million Jury Award in

IP Conflict

SIGNAPORE — The renowned sex-tech company Lovense announced a series of legal victories in lawsuits aimed at protecting and advocating for its product trademarks, copyrights and patents. It is a clear expression that Lovense has formally expressed its attitude and determination toward intellectual property protection.

Lovense is an innovation and technology-driven company that specializes in the design and manufacturer of smart sex toys, aimed at enhancing the intimacy and sexual experiences of

individuals and couples regardless of the distance between them. Established in 2010, Lovense has been at the forefront of integrating teledildonics with modern technology, creating a seamless blend of innovation and pleasure. Until now, Lovense holds nearly 300 patents worldwide, including utility and design, and provides more than 30 different product categories and technical services to more than 20 million users globally, with the aim of providing users with better intimate experiences, especially for long-distance couples.

Le Shaw Announces Partnership With

New Moon Network

LUXEMBOURG — Le Shaw, the International Sexual Health and Wellness Research Institute, is proud to announce its strategic partnership with New Moon Network, an intermediary fund dedicated to resourcing sex worker and survivor-led organizations in the United States. New Moon Network’s mission is to provide comprehensive support and advocacy to grassroots organizations focused on sex work, enabling them to pursue their missions effectively. Le Shaw will leverage its in-depth scientific research and industry resources to support New Moon Network’s initiatives and help build a sex-positive framework to address the systemic issues that stigmatize sex work. Through their

collaboration, both groups aim to build and promote a more informed and supportive environment for sex workers, and ultimately for the world.

Bobbi Bidochka, Director of le Shaw, emphasized the importance of this partnership, “We believe that New Moon Network is the ideal partner in our mission to support the sex work community. Its dedication to advancing advocacy for sex workers aligns perfectly with our goals, and together, we can make a significant impact in promoting human rights and enhancing sexual health.”

For more info about Le Shaw and its partnership with New Moon Network, please contact bobbi.bidochka@byborgenterprises.com.

In the statement, Lovense revealed multiple legal victories related to the infringement of its global most popular product--the Lush series, which has been counterfeited and sold worldwide. Since 2022, Lovense has initiated ongoing legal actions against more than 250 companies worldwide involved in the infringement of the Lush series, resulting in a complete victory and compensation of nearly $20 million. Such large-scale lawsuits and ultimate victory, as well as Lovense’s firm stance throughout the legal process, demonstrate its strong commitment to protecting the intellectual property of its products and the willingness to take all necessary measures to protect its trademarks, patents, and copyrights, and to crack down on infringement and counterfeiting.

Lovense has always placed a high priority on intellectual property protection, with a professional legal team and abundant resources dedicated to maintaining the patents, trademarks, and copyrights of Lovense products and technologies, and taking decisive action against all infringement and counterfeiting activities. Lovense remains committed to providing innovative, high-quality, and safe products to its users, and will continue to protect its brand’s intellectual property to ensure that users can enjoy the genuine and reliable Lovense product experience. For more informations, please visit www.lovense.com.

2024 XBIZ Europa Awards Categories & Nominations

Announced

Amsterdam, NL — XBIZ have announced the categories for the 2024 XBIZ Europa Awards, the capstone event of XBIZ Amsterdam. To be nominated, companies must have a base of operations located within Europe (including the U.K.) and performers must reside in the continent — with the exception of “Global” categories, for which all companies are eligible. Content shot in Europe qualifies regardless of the parent company’s home base. In order to be eligible for consideration for an XBIZ Europa Award, movies, content and pleasure prod-

ucts must be released between July 1, 2024 and June 30, 2024. Industry members may submit pre-nominations via XBIZ.net. The final day for entries is June 30. Relevant links to digital media, marketing material and/or website login information should be included in the comments field for each entry.

The XBIZ Europa Awards ceremony will be held on Sept. 5, capping off XBIZ Amsterdam, which takes place Sept. 3-5. The complete list of 2024 XBIZ Europa Awards categories can be viewed on its website.

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How You Can Spot a Good Personal Lubricant LUBES, LOTIONS & WELLNESS REPORT

THE SHORT ANSWER: PAY ATTENTION TO QUALITY!

Personal lubricants are the number one aid for comfortable sex, free from pain and discomfort –whether with a toy, alone or with a partner. From a retailer’s point of view, it’s a very gratifying product, because it’s naturally bought by itself or together with a toy. This means as a retailer you should give customers good advice and encourage them to purchase a good personal lubricant.

GOOD REASONS TO USE A PERSONAL LUBRICANT

There are several different reasons for using personal lubricants. One is the growing problem of vaginal dryness. Particularly common during the menopause, pregnancy and while breastfeeding, it has also become an issue for a growing number of younger women, and is caused by issues like hormonal imbalance and even stress. Symptoms can include itching and burning in the intimate area and even pain during sex.

But there are also other situations where using a personal lubricant is just a good choice:

» Longer sex sessions, to prevent the rubbing becoming painful.

» Anal sex. The anus has no natural lubrication, which is why using a personal lubricant is really important.

» Masturbation – for both men and women!

» Sensual or relaxing massages.

» More enjoyment of your sexuality and orgasms.

» An instant boost of desire during foreplay.

Personal lubricants should simply no longer be a taboo, or associated with unusual sex practices, which is what many customers still say if you talk to them about it. A personal lubricant is always a great companion!

WHAT YOU NEED TO KNOW AS A RETAILER

The most important thing first: pay attention to quality. A personal lubricant is used in the intimate

“There are several different reasons for using

personal

lubricants. One is the

growing problem of vaginal dryness. Particularly common during the menopause, pregnancy and while breastfeeding, it has also become an issue for a growing number of younger women, and is caused by issues like hormonal imbalance and even stress.

area, and therefore enters the body, which is why you need to pay attention to ingredients and formulas. In many countries personal lubricants are classified as medical devices and subjected to the same stringent regulations as ventilators. A number of international personal lubricant manufacturers can prove that their products meet the highest standards with various certificates and certificates of conformity. Ask the manufacturer to show you the relevant documents. Good manufacturers will also provide you with comprehensive advice if you have any questions.

Advice is valued by your customers. With an extensive range of personal lubricants available, it’s sometimes difficult to choose the right product. Help your customers find the product that suits their needs.

GIVE CUSTOMERS APPROPRIATE ADVICE

There are different formulas of personal lubricants: silicone-based, water-based, oil-based or even a hybrid – a mixture of water and silicone.

Customers can be overwhelmed by the variety on offer, and often confused about the difference, particularly between silicone- and water-based personal lubricants. If you can react appropriately to this uncertainty, you will build trust and gain customers’ loyalty. This also gives you the opportunity to sell the right personal lubricant for a toy (keyword: cross-selling).

Both formulas increase the moisture in the vaginal or anal area, reducing uncomfortable rubbing. The water-based formula is absorbed by the skin during sex, making it ideal for getting things going quickly to support the body’s own lubrication. A water-based personal lubricant is also recommended for use with sex toys because silicone-based products can make the surface of a toy porous over time.

Silicone-based personal lubricants have the big advantage that they are not absorbed by the body. This makes them ideal for luxurious, long sex play, because you don’t need to keep reapplying. It also makes them perfect for sensual massages as part of foreplay. The perfect combination of massage and personal lubricant!

Many users are hesitant to use silicone products because they think they could be harmful for the body. However, the silicone molecules contained in personal lubricants are larger than the skin’s pores, and only stay on the surface rather than being absorbed by it. They form a breathable protective film that guarantees long-lasting lubrication. After sex, the body’s own mechanisms completely flush out the personal lubricant.

Alternatives to personal lubricants or replacement products such as Vaseline or saliva should generally be avoided. It’s best for them not to enter the body, as they’re not suited to the pH of the vagina and could damage the vaginal flora. Many of them are also not compatible with condoms, which means that sex is no longer safe. The motto must be: Safety first!

Janina Modemann is the Lead PR and Communications for pjur group.

LUBES, LOTIONS & WELLNESS REPORT

Lubricants: Cause Wetter is Better

Personal lubricants (aka lube) have been around for centuries, however they’ve only been available since the 1980s as an over-the-counter option. Prior to that, folks were using everything from olive oil to Vaseline to baby oil unless they got a prescription from their doctors. Yes, a prescription for personal lube!!!

Thankfully we’ve moved far beyond that, but we still need to navigate the stigma surrounding discussing our sexual wellness, of which lube plays a huge part.

The reasons why people use lube are varied. The amount of different options for sexual activities can leave one confused or, worse yet, choosing the wrong lube. Lubricants are for more than just vaginal dryness. Lubricants can help increase pleasure, delay ejaculation and reduce friction, thereby aiding in overall safer sex practices. Lubes come in a variety of types and navigating which one is right for you is easier with a bit of information.

WHY USE LUBE?

Lube is often used to combat vaginal dryness, to aid in increasing sexual pleasure, for anal sex, and also for use with sex toys, condoms and oral barriers (dams). Asking yourself (or your partner) why you are using lube is crucial in choosing the correct product to ensure safer-sex practices and heighten the experience.

Choosing the appropriate lube can be daunting. The main kinds of lubricant available are water-based, silicone-based, oil-based, a hybrid of water and silicone, and some natural ingredient lubes. Lubricants also come in different flavours, however it’s best to use flavoured lubricants for oral sex acts as they often have sugar or additives that can affect the PH

The reasons why people use lube are varied. The amount of different options for sexual activities can leave one confused or, worse yet, choosing the wrong lube. The reasons why people use lube are varied. Lubricants are for more than just vaginal dryness. Lubricants can help increase pleasure, delay ejaculation and reduce friction, thereby aiding in overall safer sex practices.

“level of the vagina, causing yeast infections. Lubes are available in liquids, creams and gels. So how does anyone know which to use? Simply ask yourself the 5 W’s learned in school for gathering information:

» Why am I using lube? Vaginal dryness, anal sex, comfort?

» What am I using lube with? Silicone toys, latex condoms, non-latex condoms, etc.?

» Who am I using lube with? Are there any allergies to added ingredients like aloe, vitamin E, etc.

» Where am I using lube? In a pool, bath or

hot tub? In a bed, on a couch, etc.?

» When am I using lube? Are you taking birth control or post-menopausal? Both affect one’s natural ability to produce lubrication.

WATER-BASED LUBE

Water-based lubes are simply water soluble. This means they dissolve easily in water and can break down or dry out quicker. These lubes are best for oral, anal or vaginal sex, sex toys of any kind, and all types of condoms. There’s no staining of clothing or sheets, and they have a more lightweight feel. Many water-based lubes have a high osmolality, which is the measurement of how concentrated the lube is. If it’s too high, it can actually cause the vagina to react to the levels of moisture being introduced, over-produce natural lubrication to try to match the lube’s concentration, and subsequently dry out vaginal tissue. There are water-based lubes on the market that have an acceptable osmolality level and these brands usually list it as a promotional feature. The World Health Organization (WHO) recommends osmolalities of less than 380 mOsm/kg. (https://pelvicpainrehab.com/blog/truth-andfriction/).

Oftentimes, water-based lubes will contain glycerin. If you want to avoid this additive, make sure to read the ingredients on your lube. Many warming or flavoured lubes often contain glycerin. Some key takeaways around water-based lube:

» Is water its main ingredient?

» The thickness can vary but it’s usually on the thinner side.

» The water base makes it easy to clean after but you may need to use more as it

LUBES, LOTIONS & WELLNESS REPORT

can dry out quicker than other types.

» Water-based lubricants can be used with latex condoms, non-latex condoms, nitrile condoms, silicone sex toys, and both latex and polyisoprene dams.

» Check your ingredient listings for osmolality levels.

» Doesn’t perform as well in showers, hot tubs or pools.

SILICONE-BASED LUBE

Silicone lubes are longer lasting than water-based lubes due to their chemical makeup. They are thicker and slicker, making them the preferred choice for certain activities. Silicone-based lubes are best for vaginal and anal sex, sex in the shower or water, or when you want a lube with staying power.

How can you tell if your lube is silicone-based? Read the ingredients! If they end in words like “cone” or “siloxane” then they are silicone-based. One of the benefits of silicone lube is that you only need to apply it once due to its viscosity and lack of absorption into the body. As with any product being applied to your body, it’s always wise to make sure you don’t have any allergies or reactions to it. Test a small patch on your inner forearm, elbow or other sensitive skin area before using it on your genitals to make sure!

Some key takeaways around silicone-based lube:

» Is it made with silicone as its main ingredient?

» It’s great for anal sex as it’s thicker, more slippery and longer lasting than waterbased.

» Silicone-based lube can be more difficult to clean and can stain clothing and sheets.

“Lube is often used to combat vaginal dryness, to aid in increasing sexual pleasure, for anal sex, and also for use with sex toys, condoms and oral barriers (dams). Asking yourself (or your partner) why you are using lube is crucial in choosing the correct product to ensure safersex practices and heighten the experience.

“» Silicone-based lubricants can be used with latex condoms, non-latex condoms, nitrile female condoms, and both latex and polyisoprene dams.

» DO NOT use silicone lube with silicone or porous sex toys as it will degrade and damage the toys.

» DO NOT use silicone lube with silicone diaphragms.

OIL-BASED LUBE

Again, the biggest question to ask when considering oil-based lubes is what will you be using it for. Oil-based lubes are thick and sensual, also doubling as massage oils. But they are not compatible with latex or polyisoprene condoms, dams, diaphragms or sex toys as

they will degrade the materials. Having said that, they can be used with polyurethane, nitrile or lambskin condoms but please note that lambskin condoms DO NOT offer any protection from STIs.

It’s important to read the ingredient listing of these oils as many of them are nut based. If you have any allergies or sensitivities to nuts, these are the lubes to be extra cautious using. Also performing a quick allergy test on your inner forearm or elbow is wise before using oilbased lubes during sexual activities to ensure no sensitivities or reactions.

Some key takeaways around oil-based lube:

» These lubricants are made with either natural or synthetic oils as their base.

» Many of the oils are derived from nuts so always check the ingredient listing.

» They CANNOT be used with latex or polyisoprene condoms, latex or polyisoprene oral barriers, sex toys or diaphragms of any variety as they will break down the materials.

» They can be used with polyurethane, nitrile and lambskin condoms.

» They are great to use in water settings.

» Avoid baby oil or petroleum jelly with latex as well.

» They can stain clothing and materials.

EXPLORE YOUR OPTIONS

Lubricants are available in so many different options and locations that it can be overwhelming. The bottom line is to use one that you like and base it on the activities requiring the lube. It’s about personal preference and there certainly are hundreds to try. So, test out different brands and types to see what works best for you! As they say, “Wetter is Better!”

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Debunking the Glycerin Myth and Finding the Right Lube for your Vagina LUBES, LOTIONS & WELLNESS REPORT

If you’ve spent any time reading up on personal lubricants, you’ve probably come across blogs and articles warning you about the socalled dangers of glycerin. Claims range from calling it “a poison” to “a chemical” or “a sugar,” asserting that it’s something you definitely shouldn’t have in your lube. The claim that “glycerin causes STIs and yeast infections” is a common theme, but it’s also a major misconception.

Yeast infections can be caused by many factors: hormones, antibiotics, fatigue, poor hygiene or even too much hygiene. And yes, you can get a yeast infection by putting sugar on your vagina—but glycerin is not sugar. Nor is it a poison. True, glycerin is a chemical, but only in the sense that it is “a compound or substance that has been purified or prepared,” which is frankly not that big of a deal.

(As the daughter of a chemist and microbiologist, I literally grew up in a lab, so I get more than a bit annoyed whenever I see this kind of fake science at work.)

In reality, high-quality vegan glycerin makes excellent water-based lube. It lasts longer, has a great texture, leaves no crusty residue, and provides the most natural feeling next to a woman’s natural lubrication. So, let’s try and clear glycerin’s name, shall we?

START WITH THE SCIENCE

Glycerin, or glycerol (C3H8O3) as it is scientifically called, can be derived from many sources. It is not the same as sugar, which is sucrose

and fructose combined (C12H22O11). Sugar is a carbohydrate, while glycerin is an alcohol. And while yeast loves sugar, absolutely no real scientific study has ever shown that glycerin causes yeast to grow.

There are various types of glycerin, which can be made from either animal fat or vegetable oil. Only vegan, ultra-pure, medical-grade glycerin should be used in personal lubricants. However, food-grade glycerin could still contain some fatty acids, which might indeed cause a bout of candida, and personally, I would not like to use a lubricant made from animal-fat glycerol.

OSMOLALITY: THE KEY METRIC

Whatever your lubricant is made of, what you really need to know is its osmolality, the measurement of how much a substance pulls moisture from one side of a membrane to the other. In practical terms, osmolality measures how much a lube causes your vaginal or rectal skin to release its moisture. Lubes with high osmolality dry out your membranes, causing irritation and pH imbalance. An imbalanced environment in your vagina or anus is fertile ground for all kinds of trouble; yeast infections are just the tip of the iceberg.

The 2012 World Health Organization’s (WHO) study on lubricants for use with condoms found that the vast majority of US-manufactured lubricants had osmolality levels three to five times what WHO considered the highest limit for safe sex (1,200 mOsm/kg). One very popular lubricant that was listed in the study had an osmolality of 4523 mOsm/kg, and another industry standard came in at a whopping 8,064 mOsm/ kg, almost seven times the safe-sex limit! And these products are not exceptions, they are the rule. Eighty-six percent of the lubes listed in the WHO study had osmolality levels well over the safe-sex limit.

GLYCERIN IS NOT REALLY THE ENEMY Cheap and impure ingredients leading to high-osmolality lube are the problem, and the issue is widespread. High osmolality is rife, and it is true that most lubes are glycerin based. Correlation, however, does not prove causation. We need to hold our lubricants to higher standards. We need transparency about where ingredients are coming from and what is their osmolality. We need to give people with vaginas the information they need to make informed decisions about their own bodies without resorting to scare tactics.

BECOME A LUBE PRO!

To make the best choice for your body, always read the ingredients list. Seriously!

Follow these four easy rules:

» If you can’t find the ingredient list online, don’t buy that lube.

» Avoid lubes with ingredients you wouldn’t want in your body. The inner walls of vaginas and colons absorb everything.

» Be mindful of potential allergens, especially if you have sensitive skin.

» If you’re prone to yeast infections, watch out for ingredients that raise osmolality, like PEG, propylene glycol or propanediol, (and to a lesser extent, glycerin).

» Order Matters: Ingredients are listed in decreasing order of volume. The first two ingredients usually make up 90-98% of the product.

When buying a new lube, compare ingredients with your previous one. Many brands repackage products, so you might not be getting anything new. Hit up google to decode complicated chemical names.

Before buying, ask brands about their osmolality levels. If it’s over the WHO’s strict maximum, don’t buy it. If a brand can’t or won’t tell you their osmolality, it’s best to pass.

And for those with repetitive yeast infection issues, choose a lube with an osmolality around 350 mOsm/kg or below, as well as avoiding allergens, menthol and mentholated ingredients. Good Clean Love is a great example of a low-osmolality brand.

(At EXSENS our personal lubricants have an osmolality of around 600 mOsm/kg.)

FINAL THOUGHTS

Being informed about your lubricant choices can make a significant difference in your comfort and health. Always read ingredients, understand what they mean and choose wisely. Empower yourself with knowledge and take control of your lube choices.

Happy exploring!

Rebecca Pinette-Dorin is the North-American Brand Manager for EXSENS.

Hathor SUTIL: Paving the Way for the Modern-Day Lubricant

When we hear the phrase ‘thriving family business’, the last thing that comes to mind is personal lubricant. But Mellta and Nathanda Swift, the mother and daughter team behind Hathor/SUTIL, have done just that and created a luxury line of lubricant that’s become a cult favorite among sex educators, medical profes-

sionals and sex-positive, savvy consumers alike.

SUTIL (pronounced “Soo Teel”) means “subtle” in Spanish, which is the perfect descriptor for the line as a whole. From its understated minimal packaging to its sleek feel, “Much of the appeal is what’s absent. You barely notice SUTIL is there. It feels so natural. No residue, no stickiness, no fragrance, no taste, no chemicals,” says Mellta.

At a time when customers are becoming more educated and empowered in terms of the quality of the products they use for sex, Hathor/ SUTIL products have a refreshingly small ingredient list. Available in two formulations – Luxe and Rich — SUTIL lubricants are made with eco-certified ingredients, which means they don’t contain GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEG, synthetic perfumes and dyes, or animal-derived ingredients. All formulations are also free gluten, glycerin, and petrochemical-free. Without common irritants, SUTIL is considered a Holy Grail product for people prone to sensitivities, yeast infections and UTIs. “SUTIL is recommended by Doctors, Gynaecologists, Pelvic Floor therapists and Sex Educators,” Mellta shares proudly. In addition to using eco-certified ingre-

dients, the Swifts have taken extra care to ensure their lubes are pH-balanced and blend seamlessly with natural body fluids. SUTIL Luxe is a lightweight, silky lube with a pH balance of 4.5, which is optimal for the vagina. Whereas, SUTIL Rich has a luxurious, gel-like consistency and a Ph of 6, which is optimal for the anus, but well in the range for the vagina.

It’s this attention to detail that’s driven their cult-like following with their lubricants striking the perfect balance be-

“At a time when customers are becoming more educated and empowered in terms of the quality of the products they use for sex, Hathor SUTIL products have a refreshingly small ingredient list. Available in two formulations – Luxe and Rich — SUTIL lubricants are made with eco-certified ingredients, which means they don’t contain GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEG, synthetic perfumes and dyes, or animal-derived ingredients.

tween being both incredibly gentle and wildly effective — both Luxe and Rich have the ultra-long-lasting slip-and-slide of a silicone lubricant without the silicone. Additionally, Mellta says, “The herbal extracts in Hathor/SUTIL lubes are soothing and have natural antiseptic qualities.”

Building on the popularity of SUTIL lubricants, they’ve expanded the line to include three true-taste lubricants: coconut, mint and vanilla. Like their other products, SUTIL flavours are sugar and glycerine-free, and pH balanced so they don’t interfere with your intimate flora.

While there’s been a push toward more natural sexual wellness products, Hathor/SUTIL has been active in bringing clean products to the market long before it was mainstream. Hathor/SUTIL’s journey began in 1989 with essential oil-infused massage oils, sourced from organic and ethically cultivated plants. This passion for sustainability and natural ingredients developed into a luxurious line of therapeutic skincare products for destination spas.

As Mellta shares, “Hathor/SUTIL is known for its expertise in aromatherapy.” They’ve applied this knowledge, skill, and commitment to quality in creating their Love Potions #17 and #23. Made with an intoxicating blend of aphrodisiac essential oils, “When you breathe in the vapours released by the essential oils they travel

through the olfactory system to the limbic portion of the brain, which controls blood pressure, sexual impulses and consequent euphoria,” she says. The Love Potions offer a full mind-body experience to enhance sensual play when used for massage, bath or as a fragrant aphrodisiac body oil.

In 2000, Hathor ventured into personal lubricants, realizing the need for a healthy, natural alternative. As Mellta explains, sex is an essential part of overall wellness. “We believe that the products you choose for sex should be as natural and healing as your facial and other personal care products,” she says.

Applying the same quality standards from its spa line, Hathor/SUTIL introduced a water-based herbal lube – Hathor Lubricant Pure. Made with seven simple ingredients, Hathor Lubricant Pure quickly gained a dedicated following and is still part of their line.

Launched in 2015, SUTIL represents the pinnacle of the brand’s commitment to purity and ethical manufacturing. “We cannot escape the fact that manufacturing has a huge footprint. However, we can choose sustainable

Picture Below: Jonny Swift (Left), Nathanda Swift (Centre), Mellta Swift (Right). Picture Below: SUTIL’s Luxe line (Left), Hathor Pure Line (Centre).

raw materials with minimal greenhouse gas effects in their production,” shares Mellta.

The Swifts’ commitment to environmentalism is part of their legacy. “We see it as a responsibility essential to the health of our families, our customers, and the planet,” explains Mellta.

After all, Hathor/SUTIL is more than a business, it’s a family endeavour. Mellta and Nathanda have balanced work, family and creativity for more than 30 years, with

Jonny, Mellta’s son, joining five years ago to support expansion. Based in Victoria, BC, Mellta says, “We are a family of artists and dancers. A family that works, creates, and plays together.” This holistic approach has allowed the company to grow steadily while maintaining its commitment to natural, high-quality products.

That isn’t to say that there haven’t been obstacles. “Operating a small two-woman company in the corporate world has sometimes been challenging. We were ahead of our time in putting a natural lube on the market, so we had to educate our customers,” shares Mellta.

She credits much of SUTIL’s success to word-ofmouth marketing. It was through sex-positive, women and LGBT-owned sex stores, that they found their niche. Mellta says, “These boutiques considered the health, safety, and ethical manufacturing processes in the Adult industry. They also offered an educational component to their business.”

Education has been key to their growth and success. For all the strides we’ve made toward sex positivity, there are still misconceptions and hang-ups

around using lubricants, namely that there’s something wrong with needing to use lube – something that couldn’t be further from the truth.

Hathor/SUTIL hopes that by continuing to make high-quality, eco-certified sexual health products, they can encourage people to ditch lube-shaming for good. As Mellta reminds us, “There are so many reasons to use lube. The obvious is to add moisture where it is lacking due to hormonal imbalances caused by menopause, illness and medications.” However, many people simply want a healthy way to enhance sexual pleasure. “Lube is used by folk of all ages and sexual expression,” she shares.

While running a sex-positive family business may seem unconventional to many, the Swifts are proud that their lube is widely recommended and available. “It is such a privilege to be on the bedside tables of lovers across Canada, the U.S. and now around the world,” says Mellta.

Hathor/Sutil is a labour of love. Mellta says, creating ethical, healthy products, “It’s our way of spreading the love because we truly believe and have printed it on our tubes, “All We Need Is Love.”

The love being reciprocated by consumers is proof that sometimes the most subtle touch can make the biggest impact.

Simone Paget is a freelance writer.

Picture Above: SUTIL’s Rich Line (Top Left), SUTIL’s Flavoured Line (Bottom Left), and SUTIL’s Love Potion Line (Top Right)

THE WONDERFUL WORLD OF WARRANTIES

How the Forgotten Promise of a Warranty Program can Impact Your Business

In a world of 24” dongs and life-size sex dolls, warranty programs often – understandably –fall by the wayside. Out of all the problems that face our industry (advertising, shipping costs, making sure dildos have just the right number of veins without going over the top), it’s easy to forget about offering a fair and effective warranty replacement program. However, there’s nothing sexier than replacing someone’s broken sex toy. Selling quality products is the backbone of any business, but what’s the point if you can’t stand by them? Warranties encourage a feeling of confidence among consumers as well as provide crucial feedback you may not be receiving from your distributors or stores.

Assuring satisfaction is the core of any adult toy company, and warranties essentially promise your customer that you’ve got their back, and your products will give them multiple orgasms for years to come. While being thoroughly uninteresting, warranty programs are the most sure-fire way to offer peace of mind to your consumers. Nothing sells like sex and confidence, and there’s nothing that shows off an adult toy brand’s confidence like lengthy warranty coverage.

Not only that, but a company boasting an effective and long warranty scheme is a huge selling point in today’s market. Getting your products on the shelf is one thing, but when they’re surrounded by other toys that offer competitive price points, a million different vibration functions, and an AI setting that suggests what porn is best suited to your zodiac sign, making your toy stand out is challenging to say the least. That’s where the warranty comes in: sure, the Love Rabbit Vibrating Dong Robot 5000 is slightly cheaper, but this other toy has a comprehensive warranty program that covers you for five years if your toy breaks down. And with the company’s customer service being amazing, doesn’t the choice seem slightly easier now?

Hearing that your product isn’t working as advertised is disheartening to say the least. But in the unfortunate situation that your toy does not provide the most earth-shattering orgasms known to man, you’re also presented with an interesting opportunity. During the warranty process, the customer gets to air out any problems they’ve faced with their toy, and here is where you can take advantage. Ask yourself the question: is this customer experiencing a one-off problem, or is this a common issue that multiple customers are bringing to the warranty program?

Selling quality products is the backbone of any business, but what’s the point if you can’t stand by them? Warranties encourage a feeling of confidence among consumers as well as provide crucial feedback you may not be receiving from

your distributors or stores.

Staying up to date with how your products are performing is what keeps your brand fresh and exciting. Receiving feedback from your distributors and stores is great, but if you want unfiltered opinions then you need to branch out to those who use your products for pleasure, not for profit. If you find a persistent issue across the board with a particular product, you now have the opportunity to bring this up with manufacturers and fix the issue from the source. Warranties do not have to start and end in the customer service department after all. In this sense, they are equally as important to the company as they are to the consumer.

Congratulations! You’ve received your first warranty claim! Now what?...

Here is where the fun really begins: following through on the promise. It’s disappointing enough for the customer knowing their Pleasure Machine Stroker Vibrating Toy 69.0 has seen its last orgasm, but then finding the warranty program sold with the toy is actually unattainable as well is the icing on the most bitter of cakes. To them, that’s the final nail in the coffin.

Advertising a lengthy warranty may get you that initial sale, but maintaining an effective re-

placement program with satisfactory customer service on top is what keeps customers coming back to your brand. Tracking your warranty claims and ensuring replacements are shipped quickly and efficiently is what will give your customers satisfied smiles and curled toes.

Providing a warranty program is one of the most overlooked aspects of the adult toy industry, and that’s such a massive shame. From assuring your customers that your brand has confidence in their products, to making your products stand out in a saturated market, to taking advantage of customer feedback, offering this essential piece of customer service to your consumers has a plethora of benefits for your business. No company wants its products to fall short, but if they do, delivering on your promise to send out a replacement gives you a second chance to secure a life-long customer. Overall, the product itself may get your customer through the door, but a warranty program and exceptional customer service is what will keep them coming back for more.

Emma Wilson is a newcomer to the adult toys industry, writing fun product descriptions and articles for Nobü Toys.

Featured in the article is the Gyrä Vibrating Paid (Top Right) and the Nöri: The Couple’s Toy Kit (Bottom Left) both of which are manufactured by Nobü Toys and available through BodiSpaB2B.

Health and Wellness Benefits of Orgasms

Having orgasms isn’t just a way to bring more pleasure into your life—it can improve your mental and physical health with its many benefits. A climax a day keeps the doctor away, but many people aren’t aware of the positive impacts of orgasming regularly. Diet, fitness and mindfulness all play into conversations about wellness, but sexual activity is absolutely a major part of self-care that needs to be talked about more often due to its science-backed benefits.

IT’S GREAT FOR YOUR BODY

Solo or partnered play can reduce pain due to the endorphins released, eliminating cramps or that frustrating headache that just won’t go away. Masturbation and sex are a form of mild exercise that raises your heart rate and may lower the risk of heart disease. Finally, sex strengthens your immune system. Not many people know that white blood cell levels are increased in the body post-orgasm, making your body more resilient to fight off illnesses. Additionally, orgasms benefit the pelvic floor.

IT HAS MENTAL HEALTH PERKS AND CAN IMPROVE RELATIONSHIPS

There are also many mental benefits to having orgasms regularly. Think of it as a way to keep your stress, anxiety and sleeplessness at bay! Because of the cocktail of chemicals that are released, people often report a mood boost and feeling of well-being after orgasm. Similarly, anyone suffering from insomnia can benefit from the melatonin released by orgasm, which aids in falling asleep and makes you feel naturally drowsier.

For those playing with a partner, these chemicals can also improve feelings of closeness, helping you feel more satisfied in your relationship. These feelings of closeness can also help you explore new territory in your sex life, like pegging for straight couples,

different fantasies or the wide spectrum of BDSM, creating even more fulfilling sexual experiences.

“ A climax a day keeps the doctor away, but many people aren’t aware of the positive impacts of orgasming regularly. Diet, fitness and mindfulness all play into conversations about wellness, but sexual activity is absolutely a major part of self-care that needs to be talked about more often due to its science-backed benefits.

DIFFERENT KINDS OF ORGASMS

For those of us with a busy lifestyle, having sex with our partners regularly throughout the week isn’t realistic, and there’s no shame in that. Masturbating offers the same perks! While there’s nothing wrong with using your hands, incorporating sexual wellness products into your self-care routine can spice things up and help you discover new sensations.

regularly throughout the week isn’t realistic, and there’s no shame in that. Masturbating offers the same perks! While there’s nothing wrong with using your hands, incorporating sexual wellness products into your self-care routine can spice things up and help you discover new sensations.

There’s more than one way to come—our erogenous zones are practically infinite and unique to each person. Internally, cis women have the G-spot, the A-spot and the clitoris, while cis men have the P-spot, aka the prostate. A lot of people also enjoy stimulation of the perineum, or the area between the anus and genitals.

HOW TO USE SEX TOYS FOR BETTER ORGASMS

Vibrators and other sex toys can help you reach the right areas more effectively and, in some cases, even stimulate multiple spots at once. Many women can’t reach orgasm without clitoral

stimulation, which pleasure products can help with. You can experiment with both motorized and non-motorized toys. FUN FACTORY sex toys act as a highquality, reliable introduction with

One of my favorite nonmotorized options is our new release, RYDE, which is incredibly versatile. Its unique U-shape is like a saddle that every person can grind on. It can be used as a dildo, a butt plug, or a way to explore double penetration, and the super-sturdy suction base allows for harness free-play on a variety of surfaces. People who like the feeling of stretching can insert both ends into the vagina

For those interested in pegging or those looking to explore strap-on play without the harness, SHARE VIBE PRO is one of the best sex toys for couples. It’s the most powerful double dildo on the market. It really packs a punch with its motor and targets all those delicious internal spots with accuracy. It’s designed with an adjustable hinge and a ridge that minimizes muscle strain and

The award-winning penis vibrator MANTA is a great option for non-penetrative toys, as is the rechargeable vibrator LAYA III, a layon vibe that cradles all the right spots with various strengths and patterns.

THE WETTER, THE BETTER

No matter what sex toy you opt for, using lube can enhance your experience tenfold. It’s a must for areas of the body that don’t naturally selflubricate, can reduce discomfort, and makes for a more pleasurable session and a better orgasm! Although there are many types of lubes, since our toys are made from body-safe silicone, it’s important to use a water-based lube to preserve the quality of the toys.

My go-to brand is SUTIL, which has long been considered one of the best eco-friendly lubes with an optimal pH for the body. SUTIL RICH is their cushiest, most plush choice, and it’s the best water-based lube in terms of a long-lasting thickness that rivals silicone lube. SUTIL LUXE is a little more lightweight. Both have hyaluronic acid, which offers long-term hydration.

RELAX AND LEARN ABOUT YOUR BODY

Regularly reaching climax has so many health and wellness perks, just like working out and eating well! It not only ensures that you learn about your desires and what feels good, but also

gives you more autonomy over your sexuality. It helps you connect with yourself and become more confident as a person. It’s one of the most empowering things you can do.

Kristen Tribby has been a sex educator for over 15 years and is qualified through Everyone Deserves Sex Ed. She is the Head of Global Marketing & Education for FUN FACTORY, an award-winning German pleasure product manufacturer, and she regularly hosts workshops encouraging sexual exploration. In her role at this heritage brand, she is responsible for the branding and marketing of FUN FACTORY’s diverse product selection, brand messaging, and product development strategy.

Caption: RYDE (Bottom-Left), MANTA (TopLeft) and the SHARE VIBE PRO (BottomRight).

Embracing Diversity: A Bold Vision for Sexual Wellness

In the ever-shifting landscape of sexual wellness, the imperative for a more inclusive approach is undeniable. From sexual orientation and gender identity to relationships, pleasure and the utilization of sex toys, embracing diversity should be at the forefront of our collective mindset.

At its core, this movement advocates for a more accepting society that moves beyond mere tolerance to actively celebrate the vast spectrum of human experiences. Drawing from various studies and societal shifts, the evidence is clear – embracing diversity in sexual orientation and gender identity leads to healthier, happier individuals. Numerous research findings indicate that inclusive environments contribute positively to mental health, self-esteem and overall well-being.

Consider the groundbreaking work of organizations like The Trevor Project, which actively supports LGBTQ+ youth and highlights the importance of fostering understanding and acceptance. These initiatives showcase the tangible benefits of embracing diverse sexual orientations and identities, challenging existing prejudices and paving the way for a more inclusive society.

When discussing sexual expression, it’s crucial to reference the empowering stories of individuals who have broken free from societal norms. Take, for example, the Sex Positive Movement, a collective effort challenging outdated views on sexuality. Through candid conversations and advocacy, it highlights the importance of embracing diverse forms of sexual expression, creating a space for authentic exploration and personal freedom.

“At its core, this movement advocates for a more accepting society that moves beyond mere tolerance to actively celebrate the vast spectrum of human experiences. Drawing from various studies and societal shifts, the evidence is clear –embracing diversity in sexual orientation and gender identity leads to healthier, happier individuals.

Relationship dynamics have also witnessed a revolution. Examining the experiences of those who have embraced unconventional relationship structures reveals the positive impact of breaking away from traditional moulds. Individuals who engage in consensual non-monogamous relationships report higher levels of communication, trust and satisfaction, debunking the myth that there’s a one-size-fits-all approach to relationships.

Delving into the realm of pleasure, various studies indicate the profound effects

of acknowledging and celebrating diverse desires. Sex education programs that embrace a comprehensive understanding of pleasure contribute to healthier sexual attitudes and practices. Organizations like OMGYes have emerged as pioneers in providing accessible, evidence-based information on female pleasure, breaking the silence surrounding women’s sexual experiences.

Regarding sex toys, it’s essential to cite the growing acknowledgment of their positive impact on sexual well-being. Studies show that couples who incorporate sex toys into their intimate lives report increased satisfaction and communication. Recognizing the efficacy and normalcy of these tools fosters a more open dialogue around sexual pleasure and overall satisfaction.

In a world constantly evolving, it’s high time we reevaluate our perspectives on sexual wellness. The tapestry of human experiences encompasses a wide spectrum of sexual orientation, gender identity, expression, relationships, pleasure and the use of sex toys. It’s crucial to foster an environment that not only acknowledges this diversity but celebrates it.

Beginning with sexual orientation and gender identity, societal progress has been made, but the fight for genuine acceptance persists. Beyond mere tolerance, active celebration and support for the LGBTQ+ community are crucial. Notable figures like Laverne Cox, an advocate for transgender rights, exemplify the impact of representation in dismantling stereotypes and fostering understanding.

Moving to sexual expression, societal expectations often clash with personal desires. The #FreeTheNipple movement, led by activists like Scout Willis, challenges the double standards applied to male and female nudity, promoting a more inclusive understanding of personal expression. It’s a reminder that true sexual liberation comes when individuals feel free to express themselves authentically.

In relationships, breaking away from societal norms is paramount for fostering healthier connections. Individuals like relationship expert Esther Perel champion a nuanced understanding of relationships, emphasizing communication, consent and the importance of embracing diverse relationship structures.

Pleasure, a fundamental aspect of the human experience, should be liberated from the shadows of shame. Sexual health educator and therapist Dr. Ruth Westheimer has long advocated for open discussions around pleasure, emphasizing its positive impact on mental and physical well-being. Dr. Ruth’s work exemplifies the importance of breaking down barriers and fostering inclusive conversations.

Now, onto the often-overlooked world of sex toys. These tools of pleasure have been shrouded in stigma for too long. Research studies, such as those conducted by Dr. Justin Lehmiller, a social psychologist and research fellow at The Kinsey Institute, provide evidence of the positive impact sex toys can have on sexual well-being, communication and satisfaction. Acknowledging their role

“Regarding sex toys, it’s essential to cite the growing acknowledgment of their positive impact on sexual well-being. Studies show that couples who incorporate sex toys into their intimate lives report increased satisfaction and communication.

in a healthy, consensual sexual journey is a step toward a more enlightened and inclusive perspective.

In conclusion, the path to a more inclusive and holistic approach to sexual wellness requires a collective effort. It involves dismantling outdated norms, fostering understanding, and celebrating the diversity that makes us unique. By embracing a mindset that recognizes the validity of various sexual orientations, gender identities, expressions, relationships, pleasure preferences and the use of sex toys, we can create a world where

everyone feels seen, heard, and accepted in their authentic selves.

As we navigate this journey, let’s remember that diversity is not a challenge to be overcome but a treasure to be celebrated. By spotlighting figures and movements that champion inclusivity, we reinforce the argument that embracing diversity in sexual wellness is not only a moral imperative but a key to personal and societal growth. It’s time to break free from the chains of societal expectations and build a future where sexual wellness is truly inclusive, empowering and liberating for all.

Ian Kulp is a dedicated contributor in the field of Sexual Health & Wellness, boasting over 9 years of person-first expertise. Currently serving as the Director of Marketing at Vee International, LLC, DBA Blush, Ian brings a wealth of experience with over 20 years in business, marketing, and product development. His commitment lies in fostering inclusivity and education within the field.

Heavy, fleshy MASTERJACK is for pro-level gooners that crave something thick with two hole they can fuck with hard. It’s hefty, feels blubbery in your fist and packed with features that’ll make your JO so much better than a basic handy. MASTERJACK has a handle so no matter how greasy sloppy and wet you bate, it stays in your fist. It’s made of our softest silicone blend flubbery Plus+SILICONE with a dull suede finish and industrial diamond plate grips all over the outside. Features include

• MASTERJACK handle grip stroker

• Diamond plate grip surface

• Extra-soft Plus+SILICONE is fleshy warm

• Two holes: tighter butt-pucker or gaping hole

• Heavy, thick master-jacker

Available in Black Ice, Blue Ice & Clear Ice. Visit www. oxballswholesale.com

All versions of Autoblow were noisy until now, but that’s all changed with Autoblow AI ULTRA. We’re now into advanced technology, a durable product and masturbation in silence. The XXX movies included with Autoblow AI ULTRA with characters masturbating or making love, are transmitted directly to you in your Autoblow AI ULTRA. It’s like having someone’s hand at your disposal, or someone making love to you in the privacy of your bedroom. S.D. Variations inc. is proud to be the Canadian representative for the Autoblow AI ULTRA.

Blush Introduces New High Performance Strokers to its M For Men Collection

Blush is excited to announce it is launching five new products in its M For Men collection. Arriving just in time for summer, these additions are bringing some serious heat to an already distinguished collection. Blush’s new M For Men items go far beyond what you expect from a traditional stroker, combining high-class engineering and innovation to amplify pleasure in many ways. From bold and discreet packaging to compact and durable construction, these pleasure products leave little to be desired. The new items in this line include Master Blaster, Whirlwind Pro, SpinMaster Pro, 3rd Base, and Dome X. All M For Men automatic masturbators are USB rechargeable, providing longer run times for more sustained play. They’re each crafted with a soft and textured inner chamber that offers a realistic feel, providing divine luxury with every use. To learn more about Blush visit https://www.blushvibe. com.

PowerBlow SKU 11050

PowerBlow is Kiiroo’s awardwinning suction device. Affordable and compatible with Kiiroo’s most popular Feel Stars Strokers fitting on the end of Kiiroo Strokers, and other leading brands that use the same screw top mechanism. Experience the BlowJobs you see on screen mimicked on your device, turning a regular stroker into an interactive Blow Job On Demand Experience. Can be used together with the Keon and synced to the Keon’s motions. Available separately or in a combo pack Power Blow Victoria Mouth Combo Realistic blowjob experience. For more information please visit https://sexyliving.com or visit Kiiroo’s website directly.

The Autoblow AI ULTRA

ORION Wholesale Releases JAVIDA You2Toys Releases ‘Six

Two new special vibrators with thrilling extras have been added to ORION Wholesale’s extensive JAVIDA assortment: the “Inflatable Vibrator” and the “3 Function Vibrator”. The elegant “Inflatable Vibrator” (item number 54026540000) is a G-spot specialist for intense vaginal pleasure. Its wonderfully curved vibro-head can be inflated at one side. There is also an area in the curve that can be inflated as well and this makes it great for reaching the G-spot and stimulating it perfectly. The handy “3 Function Vibrator” (item number 54023100000) provides simultaneous pleasure inside and out. It pleasures the vagina with intense vibrations and rotating massage pearls in the shaft and it also pleasures the clitoris with the vibrating bunny, which moves back and forth energetically. Ten vibration modes are available in the bulging tip and in the clitoral stimulator for sophisticated synchronised stimulation. For more info visit www.orion-wholesale.com or email at wholesale@orion.de

The six-piece dildo set, “Six in a Row” from You2Toys, is a colourful training set for vaginal and anal pleasure. The set is also great for effective stretching training too. The set contains six dildos that are in various sizes, weights and pastel colours. Each of the smooth and sturdy dildos is made out of silicone with a velvety soft surface for easy insertion and optimum smoothness. They are also bendy and flexible, which means that they adapt perfectly to the body and its movements. All of the six dildos have a large suction cup that sticks securely to any smooth surface, therefore making hands-free fun possible. Furthermore, the suction cup can work as a stopper during anal sex as well because it stops the dildo from sliding in too far. All the dildos with suction cups can be used with strap-ons and harnesses. For orders and further info please contact at ORION Wholesale www.orion-wholesale.com or email at wholesale@orion.de

Fabulous – Unique Designs for Fabulous Climaxes

ORION Wholesale has now launched “Fabulous”, a new, exclusive You2Toys series in extraordinary designs for fabulous climaxes. The extravagant “Fabulous” vibrators from You2Toys provide deep and fulfilling pleasure in the female pleasure area with their various curves and twists. The special highlight is the integrated, stimulating love balls with their quiet but powerful motors for the intense vibration modes. The Special Mode is extremely sophisticated too because the vibrations move back and forth between the motors – a fantastic training love ball effect! The modes can be easily adjusted with the button on the toy. The “Fabulous” vibrators can also be used in the bath or the shower, for special fun with a training effect, because they are waterproof. The silicone vibrators can be easily inserted and they adapt perfectly to the body and during love-making as well because they are slightly flexible. For more info visit www.orionwholesale.com or email at wholesale@orion.de

Blush Introduces The Renaissance Collection

Blush unveils its Renaissance Collection, featuring the ‘DaVinci’ and ‘Raphael’ dildos. Utilizing Blush’s innovative Sensa-Feel dual-density technology, these pieces are designed to elevate intimate experiences with a focus on a natural feel, aesthetic appeal, and sophisticated design. “Renaissance not only celebrates but embodies our dedication to innovation, design, and functionality,” says Nancy Cosimini, Blush Sales Manager. “These pieces are crafted to resonate with themes of identity and expression, offering both visual appeal and a lifelike experience.”

Featuring realistic sliding foreskin and harness compatibility, the Renaissance collection combines lifelike sensations with creative elegance. Explore the Renaissance collection by Blush— where thoughtful design meets exceptional intimacy. Visit www. blushlove.com

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Look what the April Showers brought! Spring ahead in Daisy, a line of delightfully retro flower printed garments. They are made with stretch mesh and feature bright lilac elastic and a cheeky, backlight reflective daisy design adorning sexy, looped elastic detail. Magic Silk freshens things up even more with a garden variety of flirty adornments including adjustable straps, daisy trim, elastic loop faux lacing, swan hooks and hook & eye closures. The metal hardware is carefully coated in lilac. Ladies can take their pick of four different styles: Halter Bralette & Tanga set, Bra & Thong set, Body Suit with Snap Crotch, and Dress & Tanga set. Cross-pollinate them with two separately available panties, Split Crotch Thong or Tanga, to make the bed look even more beautiful. All garments come in white mesh with lilac and pink daisies, in sizes S/M, L/XL and Queen (sizes 1x-3x). Shipping begins in spring 2024 in trendy Exposed packaging. Contact Info@Magicsilk.com and 1-888-889-8081 for more info.

The excitement and sensuality of the wedding night – it’s the peak of desire. And Magic Silk has captured that essence beautifully in Sheer Passion – Bridal, the intimate wear for ultimate gratification and fulfillment. Woman can luxuriate in sheer stretch mesh paired with delicate, scalloped lace and trim and soft, silky satin bindings. They will look stunning in this bridal bouquet of bright white kissed with a touch of lavender. Choose from four styles: Demi Bra & High Cut Tanga, Halter Teddy, Keyhole Basque & Split Crotch, and Robe. All can be paired with either of two available panties, Cheeky Hipster Boy Short or Crotchless LowRise Panty. Some styles include satin bindings, adjustable straps, garter clips, hook & eye closures and swan hook closures. Gold hardware really elevates the look. For more info please contact Info@Magicsilk.com or call 1-888889-8081

ORION Wholesale: New Collection from Cottelli LINGERIE

Cottelli LINGERIE is the lingerie label for confident women who want more colour, more patterns and more originality. Variety and fun are the focus here – for women who are looking for more than just the standard lingerie and who want to show off their body to perfection. Cottelli LINGERIE has a large assortment of sets – from bodies and babydolls to suspender belts, harnesses and kimonos. This label definitely has what modern women are looking for. Whether they want something more revealing or more covered up, in elegant black or a variety of colours, Cottelli LINGERIE offers exciting lingerie with a focus on pure femininity. The materials are high-quality for a perfect and comfortable fit and this means that they cling to the body in a wonderful way. All the items from Cottelli LINGERIE are designed by the in-house designer. For orders and further information please contact ORION Wholesale at www.orion-wholesale.com or email wholesale@orion.de

Pink Pussy Cat and Coquette Lingerie Release Collection

Pink Pussy Cat just dropped a sizzling new lingerie line, and customers are noticing there is something familiar about it. Designed in collaboration with Coquette Lingerie, this collection reflects the same premium quality and perfected fit that customers have come to expect from Coquette over the decades. Featuring exclusive colorways of Coquette’s best sellers, including the iconic teal and rose gold collection revamped in a hot pink and rose gold colorway, the new line is already flying off the shelves. Rave reviews at Altitude, XBIZ, and various training events attest to the excitement surrounding this collaboration. With Pink Pussy Cat’s distribution power and Coquette’s craftsmanship, this collaboration is poised for resounding success. Retailers interested in ordering Pink Pussy Cat Lingerie, can reach out to Dennis at cosuinsgroup@icloud. com

Magic Silk’s Daisy Collection Magic Silk Releases Sheer Passion BRIDAL

FUN FACTORY Releases the Share Vibe Pro

The SHARE VIBE PRO from Fun Facotry is an upgraded version of SHAREVIBE, which Woman & Home calls the “best couple’s sex toy for penetrative lesbian sex positions or pegging.” Upgraded elements of FUN FACTORY’s new SHARE VIBE PRO include state-of-the-art features such as: a more powerful, rumbly motor with multiple vibration levels and patterns that extend throughout the entire shaft, an added ridge that lines up with the pubic bone and minimizes pelvic floor strain while allowing for harness-free play, a slightly larger, more curved wearer’s end for G-spotting, and a receiver’s end with added girth for P-spot and G-spot stimulation; and an adjustable hinge to create a more supportive and secure harnessfree experience with improved thrusting control. SHARE VIBE PRO comes in two colors, Burgundy and Cool Grey, and is now available at us.funfactory.com for US$169

Nöri: The New Couple’s Kit from Nobü

Spring has officially sprung with the latest innovation from Nobü. Joining its esteemed Essentials Collection, the Nöri is a unique couple’s kit designed specifically to elevate shared intimate experiences. Made with body-safe silicone, the Nöri features two interchangeable his and hers sleeves, each fitted with a hollowed-out compartment for the toys’ vibrating component. The “leaf”, reminiscent of a handheld egg, offers unmatched external stimulation, while the second sleeve can be used as a dual-ring cockring engineered to enhance pleasure for both partners during use. Equipped with nine exhilarating vibration programs and a rechargeable, 10-meter range remote, this discreet couple’s toy is perfect for date night or a romantic weekend away. For more about the Nöri and the Essentials Collection, visit www.nobutoys.com, or connect with one of our reps via email at info@nobutoys.com.

FUN FACTORY Releases RYDE

Meet RYDE, created for the ultimate internal or external stimulation, this creative pleasure product offers infinite play possibilities, and social media is going wild in anticipation. A versatile multi-tasking toy for all genders, RYDE truly does it all, whether you’re looking for grinding, dual stimulation, double penetration, or all of the above! Once again, FUN FACTORY has cemented itself as the innovation leader in sexual wellness with this toy, creating a genre of product that has never been seen before. Unlike traditionally phallic double dildos, RYDE’s novel U-shape and decadent ridges create a textured saddle to rub the vulva or perineum, along with offering endless internal options. Available in two genderneutral colors (Wild Olive and Black) with a flexible silicone body and a suction-cup base, this bold and playful toy can be used underwater, during booty play, and more. Visit https://ca.funfactory.com for more infomration.

LELO Releases the TIANI™ 3

If you’re feeling daring and eager to discover an entirely new way to enjoy sex, TIANI™ 3 remotecontrolled couples’ vibrator is a must-try. This premium sex toy for couples features one arm that powerfully vibrates inside you for spectacular g-spot stimulation. Simultaneously, the other arm provides powerful clitoral stimulation, transmitting vibrations to both partners and guiding you toward new heights of intimacy. For couples who are never shy, TIANI™ 3 offers guaranteed dual satisfaction. It simultaneously offers g spot stimulation and clitoral massage, following your and your partner’s anatomies. It features eight different vibration settings and SenseMotion™ technology that allows you to increase the intensity with the flick of a wrist using the remote controller. Made out of premium body-safe silicone, TIANI™ 3 double vibrator will suit all body shapes and sizes for a perfect fit. For more information visit www. lelo.com

The ‘Sit-On Climaxer’ from The Banger

When it comes to sex machines, the products from The Banger are always a great choice. The new sex machine “Sit-On Climaxer” now joins the ORION Wholesale range from The Banger – versatile, variable and comfortable at the same time, because the powerful sex machine is built into a sturdy, stable seat frame. It can be adjusted in position and angle and thus enjoyed hands-free. The two comfortably padded seats ensure maximum comfort. The included realistic dildo made of skin-like TPE feels like a real penis – pleasantly firm yet flexible with intense veining and a plump head. It is simply screwed onto the thrust arm and can be adjusted in height and angle. The thrust length and frequency can also be changed with the included Allen key. The wired remote control can be used to conveniently control the thrusting pleasure via the rotary control. For orders and further information please contact ORION Wholesale at www.orion-wholesale.com wholesale@orion.de

Ibiza Collection by Liberator

Liberator, the leading brand in luxury intimate furniture, is thrilled to announce the highly anticipated launch of the Ibiza Collection

Inspired by the breathtaking beaches and sizzling nightlife of Ibiza, this collection of sexpositioning shapes features textured prints in sun-drenched hues, perfect for infusing your bedroom with the essence of summer. Capturing the essence of freedom, joy, and undeniable sexiness, the Ibiza Collection brings the alluring spirit of summertime abroad into your home. With colors that evoke the sun-kissed landscapes and vibrant energy of Ibiza, each piece invites you to embrace the carefree spirit of the season. Bring the essence of Ibiza into your home with the Ibiza Collection from Liberator and make every moment feel like a sensual, sun-soaked escape. For more info visit www.liberator.com.

The CORE Ballstretcher by OXBALLS

CORE Ballstretcher’s best feature is the outer ribs for super long springy-stretch: it stays taller on your sack with more padded grip in the middle for a fatty bag-squeeze. Based on our most popular SQUEEZE ballstretcher, CORE fits your nuts with a smooth hourglass inner sleeve on your nutbag… this slick tunnel wraps your sack with a medium firm squeeze while the outer ribs keep you stretched down for real low-hangers. Made of our extra-soft Plus+SILICONE blend, it’ll keep the grip firm enough with a smooth velvety rubbery comfortable stretch, and the right slippery grip for more play. Use any OxLUBE lubes, just a drop inside and CORE will settle onto your nutsack for longer comfort. Oxballs makes the best ballstretchers for all types of nutbags and all sizes and cravings. We use our gear we play with our gear, and we test our gear to make sure you get the best designs with the coolest features and new ways to play hard. For more information please visit https://oxballswholesale.com

XR Brands Introduces Demon & Raptor Claw Fisting Toys from Creature Cocks

XR Brands is now shipping the latest additions to Creature Cocks: the new Fisting Silicone Dildos in Demon Claw and Raptor Claw shapes. Users can explore their deepest, darkest reptilian fantasies with the Raptor Claw Fisting Silicone Dildo a green scaly hand featuring long claws and meaty fingers that come together in a clenched fist. Great for vaginal or anal play with the added boost of textured pleasure. Users can also go over to the dark side with the Demon Claw Fisting Silicone Dildo, a clawed, scaly red-andblack fist that’s ready to delve deep into the body thanks to its think, muscular fingers. Both SKUs have an overall length of 8.6 inches (7.4 inches insertable) and an insertable diameter of 3.3 inches. For more information about XR Brands, please email info@xrbrands.com.

SVAKOM’s Chika

SVAKOM has expanded its series of app-controlled toys with Chika, the luxury brand’s new sex toy with rumbling vibrations. As part of the company’s emphasis on innovative technology, Chika can be used with the SVAKOM App on a Bluetoothenabled smart device, allowing users to customize settings as well as enjoy long-distance toy control and partner interaction. Users can explore powerful, rumbling vibrations in five modes, five intensities and the bonus SVAKOM Intelligent Mode, which mimics the rhythm of sex. For more versatility, the flexible shaft and clitoral stimulator can be operated independently to encourage G-spot, clitoral or blended orgasms. In addition, a heating function warms the shaft head to 38°C for increased relaxation at the contact area and heightened arousal. Other highlights include a waterproof USB charging port, battery indicator lights to remind users when to recharge, a memory function resuming on the last vibration mode used, and a travel lock to prevent accidental turn-ons. For more info visit www.svakom.com.

Fabulous from You2Toys

Extraordinary design for amazing climaxes! The extravagant rabbit vibrator, Fabulous from You2Toys, is in an extraordinary design. It provides deep and fulfilling pleasure with all its curves and twists. There are 3 quiet but powerful motors in the stimulating curves and they have 7 intense vibration modes each. The Special Mode is extremely fancy because it automatically swaps between the motors for a fantastic training love ball effect! The modes can be adjusted with the buttons directly on the toy. The powerful vibrator can also be used in the bath or the shower because it is waterproof. The silicone vibrator can be inserted easily, thanks to its velvety soft surface and slides in almost on its own. It is also slightly flexible which means that it can adapt to the body and stimulating play perfectly. Rechargeable – USB cable is included. Total length 25 cm. Insertion length 18.5 cm, Ø max. 4 cm. Weight 139 g. Silicone, PU, ABS. For orders and further info please contact ORION Wholesale at www.orion-wholesale.com or email wholesale@orion.de

DICKER by OXBALLS

DICKER cocksheath is small but so rubbery-stretchy it does what you need: adds 1-1.5 inches to your length…and just enough more to your girth. The Slim-fitter is just right if you want to be bigger…not too big. The fit slides onto you like a glove, the suede-like silicone finish is our softest Plus+SILICONE blend with a lush warm feel so fleshy it really feels like it’s all your dick, just a bit larger. The base keeps DICKER on because we based it on our original cocksling design but tighter with smaller openings so no matter how hard you play it stays on. Use any OXLUBE lubes, just a drop inside and DICKER jacks your shaft off while you play as hard as you want. Custom fit to you using included ADJUSTfit bullet insert—slide to the head of the shaft for a discrete snugger custom fit, the insert is fleshy soft so it still feels like it’s all you. Available in Black Ice & Clear Ice. Visit www. oxballswholesale.com

The RC Double Pleasure Love Balls from Sweet Smile

The “RC Double Pleasure Love Balls” (item number 05587290000) provide deep vibrations. They have two powerful bullet vibrators that are connected to each other with a flexible silicone strap, making them perfect for simultaneous vaginal and anal stimulation. The silicone strap fits snugly and almost invisibly around the perineum. This means that the balls can also be worn discreetly under clothing. The vibro-bullets’ two motors can be easily adjusted with the buttons on the practical remote control. It can also be controlled by a partner as well because it has a range of 15 m. The 10 vibration modes of each vibro-bullet are perfect for a lot of variety. The vibrations can also be adjusted with the button on the toy’s silicone strap. The toy can be used in the bath or the shower as well because it is waterproof. The toy is wonderfully flexible and the vibro-bullets can be easily inserted because they are made out of silicone with a velvety soft surface. For more info visit www.orionwholesale.com

Pipedream Products is now shipping its brand-new Fetish Fantasy Body Dock Thruster, the manufacturer’s first-ever portable sex machine that works with most suction cups pleasure products on the market. Featuring Pipedream’s patented Body Dock design, this handheld rechargeable thruster will work with any material from any manufacturer, including PVC, TPE, and silicone. The Body Dock Thruster is compatible with most suction cup devices, if the diameter of the suction cup is smaller than the diameter of the Body Dock (3.5” or smaller). Powered by a super-strong hightorque motor, the compact Body Dock Thruster features a specially designed internal gear built to deliver strong and long thrusts. Choose from seven patterns of escalating, intermittent thrusts and experience hands-free pleasure with the adjustable suction cup mount. Visit https://wholesale. pipedreamproducts.com for more info.

The Spot by Kiiroo

Step into Mr. Hankey’s Toys world of fantasy dildos and unparalleled pleasure with the Knaughty Dragon Dildo, the ultimate dragon-inspired sexual fantasy toy. Crafted for those who dare to explore their naughtiest and deepest desires, this Knaughty Dragon Dildo is going to claim every inch of your body. Surrender yourself to this mystical beauty, experience what it’s like to be filled scale by scale until you fully allow yourself to be taken on a journey to a blissful paradise. Designed to stimulate multiple erogenous zones, the Knaughty Dragon Dildo features a tapered tip for easy insertion, a textured shaft for enhanced sensations, and knotted bottom for those looking for a glorious stretch before you allow this Knaughty Dragon Dildo to fill you up entirely. Perfect for solo play or to spice up intimate moments with a partner, this toy’s ergonomic shape allows for a range of pleasurable experiences, from gentle caresses to intense, passionate thrusts. Visit mrhankeystoys.com for more info.

Ergonomic, stylish and on the ball, the “Clit Ball Vibrator” (item number 54023010000) is extremely well thought out right down to the smallest detail. The curved shaft and the ball stimulator form a vibrating unit that simultaneously pleasures the vagina, G-spot and clitoris. The beautifully shaped, light and handy rabbit vibrator is easy to guide and operate. The rabbit vibrator is made out of silicone that has a velvety soft touch texture. The two powerful motors provide 10 vibration modes in both the shaft and the ball stimulator. The powerful vibrations can be controlled separately with the button on the toy. It can even be used in and under water because this all-round pleasure-giver is waterproof. The vibrator stimulates the vagina and G-spot perfectly with its wider, cone-shaped shaft. The clitoris gets stimulated by the external ball stimulator at the same time. The flexible vibrator adapts to the anatomy and the body’s movements so that the vibrations can always be felt. For more info visit www.orion-wholesale.com

Spot, by Kiiroo is a wearable eggshaped vibrator with an interactive LED light ring that shines, sparkles, and flashes depending on the mode that you are in. Connect Spot to the FeelConnect app on your mobile device via Bluetooth to explore all of the interactive features available. Let the fun begin. Spot can be used with or without the FeelConnect app. Without the App, enjoy the six preset modes that are built-in to Spot. Cycle through the modes using the multi-functional button. Each mode is indicated by a different light. Using the FeelConnect app, you can enjoy the variety of interactive features that Spot has to offer. Choose from multiple vibration patterns, and exciting app functions such as touch control, and sound control, or create your own patterns and customize the light shows. MSRP US$199. Please visit www.kiiroo.com for more information.

The Clit Ball Vibrator from Sweet Smile

Swiss Navy’s Hybrid Premium Silicone & Water Based Lubricant

Enjoy the best of both worlds with a unique blend of long-lasting silicone combined with the easy convenience of silky-smooth water based personal lubricant. A clever combination of silicone lubricant, known for its steady comfort that won’t absorb into skin, and the sheer glide of a water-based lube, Swiss Navy’s Hybrid checks all the boxes!

Benefits of Swiss Navy’s Hybrid Personal Lubricant:

» Combines two of the most popular personal lubricants that consumers look for

» Dual benefits of long-lasting smoothness of silicone + the easy clean-up of a water based lube

» Available in multiple sizes to meet every need

» Effective, high-quality formulation using the best quality ingredients

For more info please visit www.swissnavy.com

Medical Community Endorses Pjur Products

Why would you procure a lubricant that the medical community wouldn’t endorse? For, indeed, lubricants are fine, but they must also be deemed safe. Behold, there exists a German marque renowned for its safety and medical approval: the esteemed brand, pjur, bearing the ISO 13485:2016 certification. The unwavering quality and reliability of pjur render it the most esteemed lubricant brand for individuals concerned with achieving optimal performance in their intimate relations and placing absolute trust in a globally acclaimed product…pjur from Germany!

Toy Cleaner Refill Pouch from Wicked Sensual Care

This antibacterial toy cleaner pouch can be used to refill any foaming pumps OR spray bottles. This super powered antibacterial formula is enhanced with Olive Leaf, Thyme, and Lavender extracts, making it safe for all toy materials yet tough on germs. Use every time it’s time to sanitize, freshen, and protect your intimate investments. This cleaner is a must have for every toy box. Free From fragrance, alcohol, parabens, triclosan, phthalates, and animal by-products. This antibacterial toy cleaner pouch can be used to refill any foaming pumps OR spray bottles. Apply cleaner directly onto the toy. Smooth to cover the entire surface. Allow 10-15 seconds to eliminate harmful germs and bacteria. Keep your toys clean and get playtime peace of mind with Wicked Sensual Care’s antibacterial adult toy cleaners. Visit https://wickedsensualcare.com for more information.

Swiss Navy Debuts PrideThemed Lubricant Bottle

M.D. Science Lab, maker of Swiss Navy, has introduced a new Pride-themed bottle for its premium silicone lubricant. “The time to celebrate Pride is quickly approaching and Swiss Navy strategically coordinated their newest product to be available at the optimal time to help increase sales for their retail partners,” said a rep. “Swiss Navy’s Premium Silicone Lubricant is extra nourishing to sensitive skin and is formulated to be ultra-long lasting, requiring less application. Silicone lubricant is naturally hypoallergenic and waterproof, so it doesn’t dry out quickly, making it ideal for people looking for smoother intimate experiences.” For more information, visit SwissNavy.

XR Brands’s Plush BDSM

Teddy Bear with Removable Pup Hood

XR Brands is thrilled to announce a brand-new addition to its Master Series collection of tiny but mighty plush BDSM-themed teddy bears: the Pup Teddy Bear Plush. This Pup Teddy Bear is perfect as a novelty gift, a little something special for a well-behaved sub, or a cute way for BDSM lovers to treat themselves while showing off their kinky side. This adorable bear has light peach fur and wears a faux leather harness with metal O-rings along with a PU leather muzzle and hood. Attached to its collar is a metal chain leash. The perfectsized stuffed animal to cuddle with, the Pup Bear is a great aftercare buddy. The Pup Teddy Bear Plush joins the Master Series Teddy Bear collection, which includes BDSM Teddy Bear Plush, Rope Teddy Bear Plush, Gagged Teddy Bear Plush, and Hooded Teddy Bear Plush. Each bear is made out of polyester, PU faux leather, plastic, and nickelfree metal. To view the full XR Brands lineup, please visit www. xrbrands.com.

Kheper Games’ New Cocktail and Sex Themed Playing Cards

Kheper Games, Inc. has released two new card games: Cocktail Themed Playing Cards and Sex Toy Themed Playing Cards. Cocktail Themed Playing Cards are a stylish and fun set of playing cards where the suits are cocktail themed. Spades are Black Opals, hearts are Blue Hawaiians, clubs are Appletinis and diamonds are Cosmopolitans. Play all of your favorite card games and drinking games with this cocktail suited card deck. Sex Themed Playing Cards are a campy and fun set of playing cards where the suits are cocktail themed. Spades are butt plugs, hearts are vibrators, clubs are whips and diamonds are furry handcuffs. Play all of your favorite card games and adult games, like strip poker, with this sex toy suited card deck. For more details on adult party, relationship items and novelties by Kheper Games, please contact info@khepergames.com, of visit www.khepergames,com. We can be found, as well, on Facebook, Twitter and Instagram.

Kheper Games’ New Charades for Stoners Game

Kheper Games, Inc. has released a new party game: Charades for Stoners Charades for Stoners is an adults-only version of the classic party game. Players take turns acting out things like “Hotboxing”, “Gummies” and “420 Milkshake” and try to get their teammates to guess as many answers as possible each turn within a minute. The winning team is the team with the most correct answers after each player has performed three times. Charades for Stoners joins Kheper Games extensive line of adult party games, including: THC, Think Like Stoner, Potheads Against Sanity, Extreme Personal Questions (4 versions), What the F*ck? (6 versions), Drink if… (soon to be 5 versions), the Weed! card games, and dozens of more titles. For more details on adult party, relationship items and novelties by Kheper Games, please contact info@khepergames.com, of visit www.khepergames,com. We can be found, as well, on Facebook, Twitter and Instagram.

To love honour... and obey! Bound by Love is an exciting game for couples that are looking to spice up their love life by adding a little experimentation and imagination. Now you can turn every sexual encounter into your own playful bondage fantasy adventure. Are you dominant or submissive? Perhaps a little of both? Blindfolded, tickled, whipped, paddled, tied up or spanked, Bound by Love will give you the opportunity to act otu all of yoru kinky fantasies and forbidden desires! For more information please visit

Bound by Love

The b-Vibe 360 Plug, a sleek design featuring an ergonomic shape for direct stimulation and an external motor for dual internal and external sensations, has been honored with the prestigious Red Dot Design Award for outstanding product design. Receiving the honor is a testament to b-Vibe’s commitment to innovation, quality, and design excellence. The b-Vibe 360 Plug is a revolutionary anal plug that’s designed for profound perianal pleasure and internal prostate stimulation. Featuring unique internal tip rotation, it provides 360-degree pleasure with swooping, smooth flicks that target the P-spot with six tantalizing speeds. Its tapered base contains an internal motor that rocks the perianal zone, throbbing against the taint and tickling the testes with six vibration patterns. b-Vibe 360 further makes orgasmic prostate play within reach with its convenient remote control that works from up to 30 feet away. For more information visit www.bVibe.com.

Butt Plug

Joining the Silicone Noir range, the Tartarus Quadripolar Butt Plug builds upon a classic bullet shaped plug with a distinct twist that enhances the sensation beyond the range of any other accessory. Tartarus has a quadripolar design where the body of the plug is split into four distinct conductive areas that are independently controlled. Comparable in size to the best-selling Medium Rocker Butt Plug, the unique configuration of the four conductive zones stimulates 360 degrees around the anal passage. This broad spread of sensation creates an intense illusion of extra ‘fullness’ during use without pushing the physical limits of less experienced players. Powered by a dual output stimulator the four sections of Tartarus can be connected in such a way that the electro passes from conductive point to conductive point in a circular motion. For more information please contact via email at info@electrastim.com or by phone at +44(0)1992 676262

Mare Maker 142 from Topped Toys

The Mare Maker shape is designed to squeeze through your pelvic and tail bones more easily than a round toy. With a long tapered tip that will hold your second ring gaping open while the neck stretches your boy puss into the perfect elongated gash. Get ready to ride the ultimate stallion in the Mare Maker line. We’ll have you ready for the biggest horse cocks you can find with a little training on the 142. The Mare Maker is a total hole-transformer, designed to stretch your hole into the perfect pussy of your dreams. Mare Maker’s unique oval shaped bulb helps this monster slip through your pelvis more easily than a round toy. Once it’s in, it stretches your hole into an elongated gash while you struggle to grip the neck with your failing muscles. The perfect mare pussy. For more information visit www. toppedtoys.com

Adore U Höm - Prostate Stimulators

Introducing the latest innovation in men’s pleasure and well-being from Adore U Höm: our new collection of vibrating prostate stimulators. Crafted with precision and designed for ultimate satisfaction, each stimulator is meticulously engineered to enhance pleasure and promote overall well-being. Experience unparalleled sensations as powerful vibrations target the prostate, unlocking new levels of pleasure and intensity. Made from high-quality materials and featuring ergonomic designs, our stimulators ensure maximum comfort and ease of use. Whether you’re a novice or a seasoned enthusiast, our collection offers something for every preference and experience level. Explore new realms of pleasure and discover the transformative benefits of prostate stimulation. Elevate your intimate experiences and prioritize your well-being with Adore U Höm’s vibrating prostate stimulator collection. It’s time to indulge in pleasure that’s designed specifically for you. For more information visit landcoimport.com

b-Vibe 360 Plug Receives Prestigious Red Dot Design Award
Tartarus Quadripolar

You’ve got something special to offer and it’s time the world knew about it. Let us tell them.

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Raging Stallion Studios’ Goes AGGRO!

These ripped and rugged fuckers aren’t afraid to get rough as they manhandle each other, wreck some hole, and show off their AGGRO! sides in Raging Stallion Studios’ newest all-sex film. Directed by award-winning filmmaker Steve Cruz, the world premiere of AGGRO!, featuring Heath Halo, Timothy Chance, and Mateo Tomas, is out now on RagingStallion.com. The entire film, also starring Falcon | NakedSword Exclusive Beau Butler, Bruce Jones, Masculine Jason, and Braxton Cruz, is also available as a DVD and digital download in the Falcon | NakedSword store. Heath Halo, Timothy Chance, and Mateo Tomas’ naked muscle-bodies are pounding against a wrestling mat as they aggressively manhandle and pin each other down. The battle for domination soon leads to an intricately formed threesome as they use their mouths to suck each other’s big dicks and rim each other’s sweaty holes. For DVD retail and wholesale purchasing, please contact John Gunderson at john@ falconstudios.com.

‘Lesbian Threesomes 2’ from Sweetheart Video

Acclaimed adult stars Vanessa Sky, Lindsay Lee and Gal Ritchie headline “Lesbian Threesomes 2,” debuting exclusively on SweetheartVideo.com, the online home of Mile High Media. The three fan favorites share the cover and scene for acclaimed director Mike Quasar’s newest release that also features Chanel Camryn, Bella Rowland, Millie Morgan, Natasha Nice, Olivia Jay, Kenzie Taylor, Rachael Cavalli, Victoria Voxxx and Riley Nixon. For sales and distribution information, contact Victoria@mile-high-media.com or call (800) 363-0133.

Sex on Sight Premieres with ‘Blind Hook-ups’

Mile High Media’s new reality-themed studio Sex On Sight is debuting its first full-length title, “Blind Hook-Ups,” featuring beautiful adult stars having hot unscripted sex, after matching sight unseen. Awarded director Mike Quasar helms the debut release starring

Adult superstars Savannah Bond and Payton Preslee headline Hard X’s “Stacked 13,” the newest chapter of the popular big breast series. The movie is now available in all formats from distributor Mile High Media. The buxom stunners show off their huge breasts and erotic talents for awarded director Mason in the new release. The cast includes fellow busty starlets Kenzie Taylor, Octavia Red and Rissa May. “Stacked 13” offers viewers a peek into the world of buxom beauties and the hot men in their lives. Contact Victoria@mile-high-media. com or call (800) 363-0133 for more information.

cover model and 2024 AVN Best New Starlet nominee Melissa Stratton, along with petite stunner Nicole Aria and blond bombshell Chantal Danielle as they are revealed like never before, in spontaneous hook-ups, based on their Sex On Sight erotic profiles. Sex On Sight features top adult stars who take a unique sex survey created

Bella Rolland Stars in ‘The Sex Impulse’

Adult superstar Bella Rolland stars in “The Sex Impulse,” debuting now exclusively on SweetSinner. com, the online home of Mile High Media’s couples’ erotica studio Sweet Sinner. Awarded director Mike Quasar presents four erotic tales of couples letting go and embracing their deepest sexual desires in “The Sex Impulse.”

AVN 2020 Best New Starlet Bella Rolland leads the star-studded cast, including Kenzie Taylor, Katrina Colt, Gal Ritchie, Derrick Pierce, Ryan Driller, Ryan Mclane and Robby Apples.

by the company with renowned sex therapist. Matched by compatibility, the performers have no idea who they will have sex with until they remove their blindfolds. For more information, visit SexOnSight.com. For sales and distribution information, contact Victoria@ mile-high-media.com or call (800) 363-0133.

Hard X’s ‘Stacked 13’

Dorcel Releases Luxure My Wife’s Cravings

Dorcel announced the unveiling of two new releases from veteran directors Hervé Bodilis and Franck Vicomte. Luxure My Wife’s Cravings now available on Dorcel. com, major VOD platforms, and domestically on DVD through Pulse Distribution. In My Wife’s Cravings, the latest installment of Dorcel’s widely embraced Luxure series, director Hervé Bodilis maintains an impressive standard. Centered on the theme of marital indiscretions, the film unfolds through a series of vignettes. The allure of elegant women clad in black lingerie, with a deliberate avoidance of full nudity, sustains the film’s glamour throughout its group scenes, resulting in a payoff that’s both original and satisfying. Alex Romero, Clara Mia, James Duval, Lauren Walker, Tommy Cabrio, Tony Carrera, and Zaawaadi complete the cast. For more information, visit dorcel.com. For sales information, please contact Josh St. John at Pulse Distribution, 818-435-1610 / jstjohn@pulsedistribution.com.

Dorcel Debuts Alis Locanta’s ‘Risky Game’

Risky Game is now available from Dorcel on DVD through Pulse Distribution. With Risky Game, Spanish filmmaker Alis Locanta has created a winning erotic drama aimed squarely at audiences craving a quality couples romance. In addition to Clara Mia, Risky Game features Isabella de Laa, Lauren Walker, Lea Guerlin, Nick Ross, Ricky Rascal, and Ruby Reign. For sales information, please contact Josh St. John at Pulse Distribution, 818-435-1610 / jstjohn@ pulsedistribution.com.

Raging

Stallion Studios’

Releases Game Night

Erotica X’s ‘Young Innocence 2’

Sexy ingénues captivate in “Young Innocence 2,” from leading couples studio Erotica X. The movie is now available on all platforms through distributor Mile High Media. Cover model Scarlett Mae leads a luscious cast of beauties showcased in the second chapter of the series.

The men of Raging Stallion Studios know that it isn’t an official GAME NIGHT without some snacks, a competitive spirit, and your friend’s throbbing cock pounding out every open hole. In the newest bareback feature from awardwinning director Steve Cruz, seven hirsute studs get caught up in the high-adrenaline rush of everything from online video games to highstakes poker to contact sports. The debut episode of GAME NIGHT, starring Falcon | NakedSword Exclusive Drew Valentino and André Bedford. The full movie, including both installments of its two-part foursome finale, is available on DVD. For wholesale purchasing, contact Cameron Greer at cameron@falconstudios.com

The cast includes superstar Abella Danger, Arielle Faye and Kylie Rocket in four scenes of intense passion. Erotica X features beautiful and intimate exchanges between performers, the main focus is on connections and chemistry. “Young Innocence 2,” explores the unique

Transsensual’s ‘TS Hot Wives 4’

Eva Maxim stars in “TS Hot Wives 4,” the newest chapter of the popular series from TransSensual, Mile High Media’s trans erotica studio available now on DVD. The award-winning trans superstar dives into the sensual world of a hot wife for awarded director Ricky Greenwood who directs the new release featuring trans stars Ava Holt, Asia Belle, Amanda Riley along with co-stars Cliff Jensen, Ruckus and cis performers Lexi Lore, Whitney Wright and XWife Karen. “TS Hot Wives 4,” takes viewers into the lives of sexy trans girls with a deep passion for the hot wife lifestyle. Contact Victoria@ mile-high-media.com or call (800) 363-0133.

world of pretty ingénues in comingof-age tales, unleashing their pentup passions.

The movies are shot entirely on DSLR cameras for visually stunning results. Previews are constantly provided via the studio’s blog, http:// blog.eroticax.com.

REVIEWS

Pipedream Products’ Fuck Flask

What are the creative minds from Pipedream going to come up with next? I got it! Introducing The Fuck Flask! Discreetly shaped like a typical, high-end metal water bottle, this handy stroker will let you rub one out no matter where you are. Simply unscrew the base to expose an eager, realistic pussy that can’t wait for you to plunge inside. Slide your thumb into the handy holding hole and pump away. Add a little suction sensation by flipping the water sipping feature on the cap for extra thrills.

After you unleash your load into the Fuck Flask, just yank it out and give it a good rinsing, let it air dry, then give it a toss with cornstarch to keep it from getting sticky. You never know when you’re going to get thirsty for another fuck in the flask!

www.pipedreamproducts.com

We Vibe Sync O

From the wonderful minds at We Vibe comes the newly-designed Sync O, presenting a different shape from its typical We Vibe. With the sturdy, external, vibrating clit stimulator that we’re all familiar with, the design takes a new and fabulous approach to the internal section of this dual action vibe. Instead of a solid, insertable vibe, the Sync O is a flexible “O” shape that can be gently squeezed to slip inside. On one side of the O is a powerful motor that’s operable on the app or with the remote control and coordinates with the external vibrator as well.

This new incarnation thrilled me endlessly. I especially love the interior design of it as it was extremely comfortable and stayed put throughout not only my solo session but when I slid it in for the partner ins and outs. It’s so comfy, I can wear it like an two way panty vibe, satisfying me on the outside as well as the inside. In short, I love this vibe and I’m sure countless fans of the We Vibe will, too.

www.pipedreamproducts.com

Like A Kitten Cake Eater

I know you like to lick the icing off cupcakes, right? Doesn’t it tempt and tease you to lick more than just the icing? Here’s a cupcake that can do that for you instead! Shaped like a petite cupcake and in three yummy pastel colours, this easy to use pleasure toy has a protruding tongue right in the middle to get you into action. With 10 flickering modes to flip through, it can provide nonstop fun no matter where you use it. Want a delicious clit licking session? Check. Want some active attention on the head of your dick? Check. Want some licking action to give you some enjoyable rimming? Check. This versatile little wonder can do all that!

It’s super cute and discreet enough that it makes a wonderful gift for a first timer as well as a lovely wedding or shower gift. You’ll want to stock plenty of them for this warm weather, cupcake eatin,’ gift giving season!

www.likeakitten.com

Honey Play Box Oly 2

Finally, a vibe that’s marketed for its versatility instead of directing a buyer to get it as an anal vibe, which is what one would assume it is upon first glance. Two strong motors supply the oomph: one in the generous bulbed head and the other at the tip of the delightfully shaped flange, which can either be used as a clit stimulator or a perineum pleasure point. The incredibly narrow neck lets it stay put if you want to slide it in between willing sphincters or gives you the opportunity to practice your kegels around a thin neck between your thighs. Since it’s silicone, you can easily use it for either after a quick cleaning!

As with most Honey Play Box toys, simply use the app for extra thrills and to make it a fun, hands-free couples toy. Or use it yourself and keep it as your own little secret during a boring office meeting. It’s quiet enough that no one will notice but you might have to silence your orgasmic squeals once you hit the “play”.

www.honeyplaybox.com

If class and tastefulness was made into a vibrator, it would be the Coconu Wave massager. In the rarely seen colour of light beige, it fits comfortably in one palm for instant pleasure whenever, and wherever, you want. The curved teardrop shape has a softly padded tip that makes wandering around your vulva a real treat and the single, recessed button on the base to control the 10 speeds is easy and intuitive to use.

I really love this little vibe. It’s compact and I can throw it in my bag when I travel since it comes with its own faux suede carrying bag. There’s a slight indented shape in the body that I can use for just a little bit of additional stimulation or press my thumb on it for some extra control. The soft silicone skin feels great no matter where I let it dance around my body. It’s a real treat!

www.cocnu.com

Wave Personal Massager Satisfyer Seal You Soon

Overdose on cuteness with this palm-sized, dual-action toy that’s sure to invoke smiles before and during use. The open mouth of this adorable vibe hides an 11-speed air pulse that can be intertwined with 12 speeds of vibration fun. Simply turn it on and let the seal’s mouth dive onto your clit or spin it around to have the cute little split tail vibrate exactly where it feels good.

Like most Satisfyer toys, you let your seal be controlled by its award-winning app, adding to the fun this little air pulse toy can bring. It gets my Seal of Approval!

www.satisfyer.com

REVIEWS

Sometimes all you need is a nice, basic, silicone, rechargeable vibrator to do the trick. Or maybe there’s a first-time buyer who doesn’t know where to start but wants something simple and easy to use. Fitting the bill for both desires, this handy little, fivespeed cutie is waterproof and a snap to use. With the controls on the base and really subtle ridges, it’ll be just enough to enjoy without too many distractions of extra functions. Smooth and compact at only about 15cm (6”) long and a mere 3.5cm (1.4”) wide, it also makes a perfect gift for a nervous first timer.

Be sure to stock up on this basic vibe because your customers will certainly want to have one.

Take the mystery out of massaging every nerve ending in a juicy vulva with the unique new Legato. Looking like a vibrating cock ring, that’s where the similarity stops. This versatile vibrator supports four independent motors around its perimeter, which is made to fit comfortably in the soft petals surrounding one’s vaginal opening. Simply press the control buttons on the front of the vibe or use it through the app to customize the speeds and functions, then snuggle against the strong motors that circulate through countless of speeds and patterns. The adjustable opening in the center allows for effortless penetration during use, whether by a penis or a favorite dildo.

I liked using it in my palm and pressing against my happy vulva, grinding away on it through many speeds. I added my favorite, straight shafted vibrator to the center of my universe and when combined with the Legato, effortlessly launched me into orgasmland. It was also a pleasure to use against my girly parts under a strap on harness and it was strong enough to transfer the vibrations not only against my body but my partner’s as well. The ways to use this clever vibe are amazing and I’m sure you’ll think of other pleasure producing ideas, too!

When you think of the letter F in our business, of course you’re thinking of the word “fuck” and in this case, that’s exactly what it stands for, surrounded by the words “Unbelievable Fucking Object.” With cheeky, space-age descriptions on the outer (space) sleeve, the temptation to slide it open and enjoy its action is immediate. Beautifully packaged in a sturdy storage box, this pure silicone, white wonder vibrates, sucks, hugs and throbs every inch of your turgid rocket ship while you easily grasp the canister and press the mission controls.

The interior gets you ready for liftoff with countless nubs and deep ridges created as your comfortable launching pad. The over 50 unique programs for mission control are ideal for when you’re discovering the depths of your orgasmic orbit, which will no doubt launch you into your own Milky Way.

Viben Symphony

When you are spending your hard-earned dollars on a nice pleasure product, adding versatility to your shopping list is an easy way to get more value on your purchase. Now along comes Viben’s Symphony, a delightful vibe that provides several satisfaction selections to get what you’ve been looking for.

With a swiveling head, this royal purple silicone beauty sports three different motors to power the suction end of the head as well as the smooth, vibrating tip on the other end. Simply give it a twist when you want either sensation for fun, external thrills. The perfectly curved g-spot internal shaft sports seven speeds to take you where you want to go. Three conveniently-placed buttons control the speeds and functions of each of the motors allowing you to select where you want to pinpoint your pleasure, whether inside or outside.

Packaged complete with a satiny black storage bag, this is one beauty you’ll want to cherish for a long, long time.

www.vibentoys.com

WhipSmart Thrusting Sex Machine

Why get one of those bulky, thrusting sex machines that take too much room and make too much noise? Here’s the best alternative for you for packing in pleasure so you can ditch worrying how to store it, plug it in, and all that other stuff. It’s a portable sex machine, a 13.5 cm (5 ½”) long, 3.5cm (1 ¼”) wide, silicone, royal purple thruster that expands a full 4cm (1 ½”) for deep, penetrating massage. Easy to use as a handheld thruster, it also offers a few other ways to use it to increase your fun. Try it with the remote control to let it dash through the 10 speeds and three thrusting modes or use the detachable mount at the base that allows you to pivot the angle up to 180° to really thrust deep inside, no matter what position you’re in.

Nice and quiet, the shaft even holds sliding beads under its silicone skin to provide even more thrills during use. What I love about it most is that it doesn’t even look like a large thrusting machine, just a nice, thrusting toy that’s capable of doing so much more.

www.whispsmarttoys.com

JimmyJane’s Hello Touch Pro

Since I’ve been in the sex toy novelty field for over thirty years, it takes a lot to blow me away when it comes to innovative products that defy description, but I’ll try. It’s been a long time since I have been unapologetically overwhelmed by an amazing product. If this sounds like I don’t know what to say, it’s because there are no words that can describe how incredibly impressed I am with this new and creative item. Here goes: designed to look like a pair of AirPods, with their discreet size and convenient carrying case that’s also their charger, it’s a pair of two, finger sized, multispeed, easy to hold, zippy massagers that have a silicone tip at the end. Use them by themselves or slip them into the included silicone sleeves, then slide them onto your fingers for extra fun.

But it gets even better. Not only does the carrying case keep them clean as well as charges them, there’s also a little button on the front that becomes the wireless remote control to get the two finger massagers really flyin.’ I am truly amazed.

And truth be told, I got to see these when they were in the development stage, and I was rendered speechless. Now they are on the market, I still am. The possibilities for the Hello Touch Pro are absolutely endless and I’ll be there for everything.

www.jimmyjane.com

JULY 15-17, 2024

Los Angeles, California

The ANME Show is the trade show event for U.S. and Canadian-based manufacturers to showcase and sell their products to distributor and retailer buyers. Held at the Los Angeles Marriott Burbank Airport, the ANME Show will feature the top names in the adult toy and novelty industry. Visit www.anmefounders.com.

September 27-28, 2024

Lethbridge, Alberta

The Everything To Do With Sex Show provides an upscale adult playground dedicated to enhancing lifestyles, encouraging romance, personal betterment and all things Taboo! Enjoy entertainment, provocative and educational seminars, unique shopping, fashion shows and LIVE demonstrations. Visit https://tabooshow.com

AUGUST 28-29, 2024

Hong Kong, China

The Asia Adult Expo (AAE) is a pure B2B and exported oriented professional trade platform for global buyers in the Asia Pacific serving the adult products and lingerie industry. This year it will return to Hong Kong to open the next milestone of the industry and attract more participants, creating business opportunities. Visit http:// asiaadultexpo.com for more info.

October 18-20, 2024

Toronto, Ontario

The Everything To Do With Sex Show provides an upscale adult playground dedicated to enhancing lifestyles, encouraging romance, personal betterment and all things Taboo! Enjoy entertainment, provocative and educational seminars, unique shopping, fashion shows and LIVE demonstrations. Visit https://tabooshow.com

SEPTEMBER 25-27, 2024

Hanover, Germany

Located in Hanover, Germany, eroFame attracts international wholesale companies and buyers and is B2B only. This show covers the entire adult industry with sex toys, fashion, pharmaceuticals, consumables, movies, magazines and more. Visit www.erofame.eu/en for more information.

October 25-27, 2024

Ottawa, Ontario

The Everything To Do With Sex Show provides an upscale adult playground dedicated to enhancing lifestyles, encouraging romance, personal betterment and all things Taboo! Enjoy entertainment, provocative and educational seminars, unique shopping, fashion shows and LIVE demonstrations. Visit https://tabooshow.com

pjur, established in 1997, is a global leader in premium intimate products, prioritizing quality with its “Made in Germany” standard. Stringent quality and safety protocols are enforced, including skin compatibility testing by Dermatest, ensuring dermatological approval. In June 2019, pjur also qualified as a certified manufacturer of medical devices in line with ISO 13485:2016. This accreditation enables pjur to market its personal lubricant products as Class IIb medical devices, and if pjur is classified as a Medical product you can definitely count at 100% for your safety.

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