10-15 SEPTEMBER 2019 C ANNES – VI EU X POR T & POR T C AN TO
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Contents
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EDITORIAL
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DISCOVER The unmissable event Key figures Creation of the sailing space at Port Canto The Cannes Yachting Festival & the media The visitors, your potential clients A magical setting for exceptional events
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ASSOCIATE YOUR BRAND Become a partner Tailored offers Sponsor or personalise an area Benefit from your own area
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ORGANISE YOUR PUBLIC RELATIONS Create your event as part of the Cannes Yachting Festival Privatise our reception areas Invite your clients, partners, collaborators
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COMMUNICATE Our editions Our digital tools and social networks
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KEY LEVELS OF PARTNERSHIP
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PRACTICAL INFORMATION CONTACT US
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Editorial
O
n the occasion of its 42nd edition, which will
take place from 10 to 15 September, the Yachting Festival increases its reach, from one end of the Croisette to the other. The number one in-water boat show in Europe, both on the calendar and in terms of the array of 640 boats on display, the Yachting Festival opens a new chapter in its history with the creation of a dedicated sailing area at Port Canto. This port will also continue to accommodate brokers and the nautical toys area. The Vieux Port will be not only the setting for new motorboats from 5 to 55 metres in length, but within its Luxury Gallery, it will also showcase luxury, craft and lifestyle brands. This new configuration of the Yachting Festival will allow further highlighting of the stars of the French and international yachting world that rival each other in their luxury, chic and elegance. A must-attend event, with an upscale clientele with a keen interest in beautiful yachts, the Yachting Festival offers a unique opportunity to present wide-ranging sector expertise to more than 50,000 demanding visitors from all over the world. By partnering up with the reputation of excellence that the Yachting Festival enjoys, our partners have an exceptional opportunity to strengthen their reputation and position in the yachting and luxury sector. The quality of the event, reception areas, services offered to the visitors and activities are all amplified thanks to the support of our partners. The Yachting Festival thus proposes that each of its partners build a tailored offer with them, implementing a specially adapted project that meets their objectives in terms of development, communication and public relations. We hope to communicate our passion for this beautiful event and that we enjoy the pleasure of welcoming you to Cannes in 2019! Sylvie Ernoult Show Manager of the Cannes Yachting Festival
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Discover
FROM ONE END TO THE OTHER OF THE CROISETTE, THE YACHTING FESTIVAL IS THE UNMISSABLE EVENT IN FRANCE AND WORLDWIDE
VIEUX PORT
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PORT CANTO
Discover
EXHIBITIO N F
st
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THE CANNES YACHTING FESTIVAL KEY FIGURES*
51 000
542
638
593
10 KM
VISITORS
EXHIBITORS
BOATS
JOURNALISTS
OF BOATS
77% are looking to make a purchase 77% are attracted by the new products being presented
58% come from abroad
from 2.10 to 55 metres
coming from 5 continents
2 marinas
40% o f the exhibitors are boat builders/ importers
1 billion Euro worth of boats being exhibited (estimated value)
1.4 million Euro of public investment
3 km of floating pontoons installed
60% come from other activity sectors (luxury, equipment manufacturers, brokers, service providers, etc.)
219 new boats and yachts presented for the first time with 122 on view for the first time in the world
More than 2,020 articles and mentions in French and international specialised, economic and lifestyle press
4 traversantes: floating pontoons fitted with a central section that can be closed to allow visitors to cross the port
46 second-hand boats from 22m+ on show in Port Canto 148 yachts larger than 20m 110 sailing boats 46 multihulls, including 13 motor yachts * Source: exhibitor and visitor surveys 2018
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:
OR ON BOAT S WATER HOW EUROPE IN FOR LA RGE SA BOATS ILING IN THE WORLD ON TH E NAU CALEND TICAL AR
Discover
CREATION OF THE SAILING SPACE AT PORT CANTO VIEUX PORT MOTOR AREA
LA CROISETTE
PORT CANTO SAILING BROKERS & TOYS AREAS
TRAVEL TIME BETWEEN THE 2 PORTS
7 min 10 min 28 min
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Discover
THE YACHTING FESTIVAL AND THE MEDIA French and international coverage across the specialised, lifestyle and economic press makes the Cannes Yachting Festival a benchmark media event. AN AMBITIOUS MEDIA PLAN, ONLINE AND OFFLINE ยบ 330 advertisements, valued at approximately 1.4 million Euro of advertising investments ยบ 64% online and 36% offline ยบ 28% France and 72% international
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A HIGH-END, TARGETED ATMOSPHERE
64%
specialised press
30% lifestyle press
6%
economic press
THE PRESS KIT AT THE CANNES YACHTING FESTIVAL
BENEFITS VALUED AT 5.8 MILLION EUROS, AND GROWING
1,000 copies of the press kit are printed in French, English and Italian; it is also available online in the press area: www.cannesyachtingfestival.com
ยบ 2,020 articles and mentions for our partners to profit from
It is sent to a base of 4,200 French and international journalists
Discover
OUR VISITORS, YOUR POTENTIAL CLIENTS The Cannes Yachting Festival offers its partners the opportunity to meet and recruit future clients among its prestigious visitors: a target audience with high purchasing power that includes keen owners and prescriptive, decisionmaker professionals. VIP VISITORS* º Almost 2,500 people receive a Riviera or VIP card which allows holders to benefit from exclusive services during the show. Among these guests are shipyard CEOs, leaders of major French and international groups, guests of partner companies, prospects, potential yacht buyers and officials. º 37% of VIP visitors in 2018 were French and 63% international (Italy, Principality of Monaco, Switzerland, Germany, United Kingdom, United States, United Arab Emirates etc. ...) THE VISITORS* º More than 50% come from abroad º 86% visited the event with their partner or as a group (family, friends) º 80% were more than 41 years old º CSP+++ (80% are company leaders, entrepreneurs or executives) EXHIBITORS* º 30% are new exhibitors are internationally renowned shipyards (Azimut-Benetti Group, º 40% Beneteau, Ferretti Group, Jeanneau, Princess, Sanlorenzo, Sunseeker, etc.) and 60% are engine manufacturers and equipment manufacturers (Dometic, MTU, Seakeeper, Uship, Volvo, etc.), service companies (insurance, architects, banks, brokerage, marinas, etc.) and luxury brands (Maserati, Fred, etc.) * Source: Exhibitors & visitors 2018 surveys
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Discover
A MAGICAL SETTING FOR EXCEPTIONAL EVENTS THE CONCOURS D’ELÉGANCE This exceptional nautical parade is an opportunity to discover a show of small vintage and modern cabinless day motor boats of less than 12m in length accompanied by their splendid crews, and to pay tribute to the rich history of sailing boats. The parade takes place on the shores of the event beach in front of an audience of visitors, journalists, professionals, enthusiasts and a jury of experts and amateurs. After the parade, the audience is invited to the awards ceremony, during which the winners receive gifts offered by the event partners. Participants and partners are then invited to a private cocktail party in the VIP club.
CHILDREN'S REGATTA BETWEEN THE TWO PORTS Little sailors are the future enthusiasts and owners of tomorrow, which is why we wanted to create a link between local sailing schools and the Cannes Yachting Festival, and hold a regatta between the two ports in the bay of Cannes. The goal is to reach a younger, more local audience, including members of the various French Sailing Federation Clubs. THE WINCH CHALLENGE This is a new activity in the heart of the Sailing Space open for the six days of the show, during which participants must show off their strength and audacity to win beautiful gifts offered by our partners. This operation showcases the show's partners and exhibitors. The aim: Winch and raise the 'gauge' with your own strength to win a gift provided by the challenge partners.
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Associate your brand
BECOME A PARTNER OUR JOB, TO UNDERSTAND YOUR STAKES Every partnership is specially developed in accordance with your needs. Join the Yachting Festival, as many major brands have already done.
AUTOMOBILE Audi, Jaguar, Jeep, Maserati, Porsche, Volvo A VIATION AND HELICOPTERS Azur Hélicoptères, GlobeAir BANKS, INSURANCE AND PREMIUM SERVICES Barclays, Coldwell Banker, Orange, Relais & Châteaux W ATCHMAKERS AND JEWELLERS Blancpain, Dinh Van, Fred, Frederique Constant G ASTRONOMY AND SPIRITS Bollinger, Dalloyau, Hédiard, Ladurée, La Maison du Chocolat, Lenôtre, Louis Roederer, Nespresso, Pernod-Ricard, Perrier-Jouët, Petrossian, Schweppes F URNITURE, DECORATION, HIGH-TECH Christofle, Ethimo, Missoni Home, Pioneer, Samsung, Unopiù, Vertu F ASHION, ACCESSORIES AND BEAUTY Aqua di Parma, Façonnable, Lancel, Lise Charmel, L’Occitane, Sisley, St Dupont YACHTING Marinepool, Musto, Suzuki, Yamaha, Wajer Yachts
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WHATEVER YOUR BRAND DEMANDS MIGHT BE, OUR TEAM HELPS YOU BUILD A CUSTOM PROJECT AND IMPLEMENT THE BEST SOLUTION TO SATISFY YOUR EXPECTATIONS.
Associate your brand
TAILORED OFFERS
Whatever your brand demands might be, our team will help you build a custom project and implement the best solution to satisfy your expectations.
OBJECTIVES
OFFERS Communication
Accompany and support our events Associate your brand with the Concours d'Elegance, the children's sailing regatta or the Winch Challenge.
ENGAGEMENT Position yourself as a leader stakeholder in the world of yachting, sailing or luxury
REPUTATION & IMAGE Strengthen your brand image and positioning among a high-end and demanding clientèle
Content
Sponsor the event institutional communication campaignand media plan Your brand is present across all our communication tools, online and offline, including our displays in the city, our ads in the press, invitations etc. > from €150 K
> f rom €15 K
Public relations
(clients, prospects, partners)
Develop your event Privatise a reception area to give your guests an exceptional experience. > U pon quotation
Sponsoring or customisation of our reception areas Dress, host activities, decorate our VIP clubs, or our Restaurants. > from €15 K
Offer a tailored VIP programme Design your own dedicated programme, with exclusive, innovative experiences. > U pon quotation for 10+ people
RECRUITMENT Raise awareness among a demanding audience
CUSTOMER LOYALTY Offer a unique experience to customers, partners and teams
Develop a customised communication plan through our publishing and communication tools (print and online). > f rom €15 K
Benefit from your own area Either as your own lounge to welcome your customers, or as a pop-up store to present and sell your products to our visitors. > f rom €10 K for 15m² in the Luxury Gallery
Highlight your products Distribute and offer your products at key moments of the Cannes Yachting Festival. > from €15 K
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Invite your customers, partners, teams and prospects Offer exclusive access cards, for 1, 2 or 6 days. > f rom €205 excl. VAT for 2 people
Associate your brand
SPONSOR OR PERSONALISE OUR AREAS THE VIP CLUB AT VIEUX PORT Located on the roof of the Palais des Festivals, the VIP Club has magnificent views over the event. A place for relaxing and socialising, it is also a meeting place for business among Riviera card or VIP card holders. In 2018, Missoni Home furnished the VIP Club, while maisons Dalloyau and Louis Roederer sponsored the menu. THE PANORAMIC RESTAURANT AT VIEUX PORT The Panoramic Restaurant, located on the roof of the Palais des Festivals, is a gourmet catering area that is open to all visitors and exhibitors. It offers a unique view of the prestigious yachts being exhibited in the Vieux Port, the famous Suquet old quarter and the bay of Cannes. In 2018, Dalloyau and Louis Roederer curated the Panoramic Restaurant menu.
THE VIP CLUB AT THE VIEUX PORT
THE VIP CLUB AT PORT CANTO A new venue created within the Sailing Area, the VIP Club offers a breathtaking view of the monohull and multihull sailboats on display at Port Canto. The Club is reserved for holders of a Riviera or VIP card.
> from €15K
THE PANORAMIC RESTAURANT AT THE VIEUX PORT
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Associate your brand
BENEFIT FROM YOUR OWN AREA Design a project with us to promote your brand in the world of sailing and yachting, develop a new market and pre-empt a new territory for your brand. Raise awareness among a demanding audience and approach new customers, keen visitors and professionals looking for new partners. Depending on your market and expertise, different types of spaces and locations may be proposed: an outdoor area at the Vieux Port or Port Canto, inside the Palais des Festivals, or in the Luxury Gallery, the space dedicated to luxury and the art of living. Depending on your objectives, this space can be staged as a reception lounge or pop-up store, ideal for increasing on-site sales, taking orders or holding activities, product demonstrations, tastings...
THE LUXURY GALLERY Located next to the main entrance of the event, the Luxury Gallery is a space dedicated to excellence, unique expertise, craftsmanship and the art of living. It benefits from an elegant and luxurious staging, which creates an ideal setting for the famous or more exclusive brands that exhibit there.
>U pon request according to the space
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Organise your Public Relations
DEVELOP YOUR EVENT AT THE YACHTING FESTIVAL Whether seeking to retain your customers or partners, seduce or attract significant prospects, increase your employee engagement and the involvement of your teams or organise a press event, our reception and exclusive ticket options allow you to welcome your guests to Cannes by giving them a truly memorable experience at the number-one nautical event in Europe, surrounded by the most prestigious boats in the world. From one port to the other, our interior, exterior or mixed spaces are endowed with different atmospheres: chic, trendy and cosy, each with different reception capacities.
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Organise your Public Relations
PRIVATISE OUR SPACES OR RECEPTION AREAS Book one of the emblematic places of the Cannes Yachting Festival and enjoy a privileged environment within the Vieux Port or Port Canto rganise your press conferences ºO º L aunch new products º I nvite your clients and partners
Description VIP Club
Ideal for cocktail receptions and grand evening events.
Package 2h PACKAGE or
Port Canto NEW
8am - 10am
3,210
7pm - 9pm
Vieux Port - 315m² with a terrace of 165m² - Capacity: 200 persons maximum - including furniture (sofas and low tables)
Price units in € (excl. tax)
3h PACKAGE
5,060
7pm - 10pm
- For technical descriptions contact us
hank your teams ºT elebrate an anniversary or a success ºC Depending on your needs and number of guests, we offer a tailored service that include a catering service, hostesses, audio or video equipment... If you want to surprise your guests, we can also work with you to create exceptional entertainment. In Cannes, exceptional events are a must do!
PANORAMIC RESTAURANT BY DALLOYAU
Ideal for press conferences, seated presentations, set dinners.
2h PACKAGE or
8am - 10am
3,310
6pm - 8pm
Vieux Port - 370m² with a terrace of 150m² - Convertible space can be converted into a conference space for 100 seated guests and a cocktail space for 200 people standing - Included furniture: tables and chairs
Port Canto NEW
3h PACKAGE
5,170
6pm - 9pm
- For technical descriptions contact us
PORT CANTO HARBOUR MASTER'S OFFICE NEW Located in the heart of Port Canto, with a large terrace, the harbour master's office offers a 180-degree view with the largest yachts of the event on one side and the sailboats on the other.
COST PER HOUR:
1,600 / h
- 310m² with a terrace of 250m² - convertible interior space can be converted into a conference space for 50 seated guests and a space for a cocktail reception for 150 people outside - included furniture (tables and chairs)
>O ption – as per quotation: hostess, sound system, video, simultaneous translation, official caterer 15
Organise your Public Relations
INVITE YOUR CLIENTS, PARTNERS, COLLABORATORS Take advantage of the Cannes Yachting Festival's unique setting to invite your most important clients or prospects for an instantly memorable experience by offering them privileged access: a Riviera or VIP card.
SERVICES INCLUDED
RIVIERA CARD An unparalleled and unforgettable experience
VIP CARD A unique experience full of tailored
TAILOR MADE PROGRAMME
VIP
Access to the show by the VIP entrance for 2 people
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•
•
CLUB
Access to the VIP Club (Vieux Port & Port Canto)
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•
•
VIP
Access to official cars*, this service is provided by our car partner
•
•
(subject to availability)
(option)
Access to the VIP sea shuttles between the two exhibition sites
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•
•
Concierge service*
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•
•
Exclusive guided visit of the event by boat*
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Visit of yachts on display
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(option)
Transfer by helicopter from the airport to the show or flight over the Lérins islands
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(option)
A lunch at the Panoramic Restaurant*
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(option)
• • • •
Sea trials, meetings with decision makers, special welcome... PRICES
* Upon reservation with the concierge service 16
•
(priority access)
(option)
6 days = €1,040 (excl. tax)
1 day = €205 (excl. tax) 2 days = €275 (excl. tax) 6 days = €525 (excl. tax)
as per quotation 10+ people
Communicate
OUR EDITIONS
W
e support you in your offline communication strategy and offer you privileged locations within the Yachting Festival editions: the opportunity to develop an advertising campaign, present products and reach a defined upscale target market, before and/or during the show.
VIP GUIDE
rint run of 2,500 editions ºP
Sent by post before the show to VIP and Riviera card holders, the VIP Guide presents all the services available to these privileged visitors at the Yachting Festival. 3 Premium communication locations are exclusively available and reserved for partners (2nd, 3rd and 4th cover).
LE MAG Sent before and distributed during the show, the Yachting Festival magazine is published once a year in a large, bilingual French-English format. It is an extremely high-quality publication that features both news announced in preview and a substantive editorial on event news. º Print run of 6,000 copies, of which 3,500 are distributed in the Air France lounges of the Paris airports as well as in the VIP areas of FIAC and Paris Photo. º Le Mag is also sent out to a client-base of 15,000 contacts as a digital edition and is also available on the Yachting Festival website.
SAILING GUIDE
rint run of 8,000 editions ºP
THE EVENT PLAN
rint run of 15,000 editions ºP
Available to visitors at the event entrances, this light and practical event plan is the essential tool for finding your way around the Yachting Festival and optimising your visit. CATALOGUE
rint run of 13,000 editions. ºP
Available to visitors during the show, the official catalogue is a complete directory of exhibitors with their contact details, details of their activities, brands represented… It highlights the boats being exhibited as previews.
The Sailing Guide highlights the exhibitors of the new space that is 100% dedicated to sailing, located in Port Canto.
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LE MAG
THE CATALOGUE
THE PLAN
SAILING GUIDE
Back cover
€8,390 excl. VAT
€8,390 excl. VAT
€7,550 excl. VAT
€7,130 excl. VAT
Inside front cover (opening double-page spread)
€6,445 excl. VAT
€6,445 excl. VAT
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—
Inside front cover (single page)
€5,050 excl. VAT
€5,050 excl. VAT
€4,545 excl. VAT
€4,290 excl. VAT
Inside back cover (single page)
€4,400 excl. VAT
€4,400 excl. VAT
€3,960 excl. VAT
€3,740 excl. VAT
Full colour page
€2,045 excl. VAT
€2,045 excl. VAT
€1,840 excl. VAT
€1,740 excl. VAT
Communicate
OUR DIGITAL RESOURCES AND SOCIAL NETWORKS We support you in your digital communication strategy. Make your voice heard by communicating on our social networks, from Facebook to Twitter via Instagram, not forgetting our website. Enjoy high visibility with a growing audience and a high level of interactivity with our audience, your future clients.
THE WEBSITE www.cannesyachtingfestival.com* º 1,042,614 page views 97,061 visits º2
SOCIAL NETWORKS* Possibility of tailoring posts to your company identity 37,360 fans 7,550 subscribers 30,747 subscribers 264,949 page views
E-NEWSLETTERS Every month, from April to September, the Cannes Yachting Festival newsletter is sent to more than 16,000 qualified exhibitors, general public visitors and professionals. Average 40.4% opening rate
>Y our banner on our website or newsletters €1,140 excl. VAT
* Figures as at 19 December 2018
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Communicate
KEY LEVELS OF PARTNERSHIP The Cannes Yachting Festival offers several levels of sponsorship, depending on your specific needs and budget. We are at your disposal to create tailormade projects together and to best meet your expectations and goals.
CONTENT Exhibition space rental Custom projects and associations with our events COMMUNICATION Branding of the visual and print advertising campaign Branding of the advertising network in the city of Cannes Branding of the event signage Branding on the event's official access tickets (invitations, tickets and e-tickets) Inclusion in the press file Inclusion in all the digital resources (website, e-newsletters and social networks and in all publications (Le Mag, VIP Guide, catalogue, The Sailing Guide, etc.)
Official Partner
Privileged Partner
Partner
• •
• •
• •
• • • • •
(logo and editorial))
•
(logo)
•
•
•
•
•
From €150K
From €50K
From €15K
•
•
•
(logo and editorial))
•
Inclusion in a selection of the digital and press resources PUBLIC RELATIONS Privileged access tickets for your VIP guests
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OPTIONAL AND UPON QUOTATION Private hire of one of the Cannes Yachting Festival spaces (VIP Club, Panoramic Restaurant...)
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PRACTICAL INFORMATION LOCATION Vieux Port and Port Canto – Cannes DATES From Tuesday 10 to Sunday 15 September 2019 HOURS Open every day from 10am to 7pm Late opening on Friday, 13 September until 10pm Closes at 6pm on Sunday EVENTS Children's regatta: Wednesday 11 September The Concours d’Elégance: Saturday 14 September at 4pm
CONTACT US Each partnership requires special attention. Our team is at your disposal to listen to you, discuss and define with you the most suitable package for your professional identity and business stakes. Sylvie Ernoult Show Manager of the Cannes Yachting Festival Delphine Hardy Partnership Manager T +33 (0)1 47 56 64 91 / M +33 (0)6 11 78 11 51 delphine.hardy@reedexpo.fr Solène Denormandie Partnership Assistant T +33 (0)1 47 56 64 09 / M +33 (0)6 18 59 54 25 solene.denormandie@reedexpo.fr
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All prices mentioned in this document are exclusive of tax. The elements contained herein, as well as the terms of our discussions, are strictly confidential and do not constitute any contract, promise of contract, or commitment by REED to negotiate exclusively with your company. REED reserves the right, at any time, to conclude a contract with third parties, and to put an end to ongoing discussions with your company, without the possibility of claiming compensation from either side. The elements contained in this and the terms of our discussions are not guaranteed over time and are subject to change and/or modification. Only the signing of a contract in its final form by a duly authorised representative constitutes commitment on the part of Reed. © Reed Expositions France