Our readers are your customers MEDIA KIT 2021 Targeted Content Volume Discounts Advertising for All Budgets in Print and Online
Where the land ends ... LIFE begins.
ABOUT US: CAPE COD LIFE PUBLICATIONS
96
73
For over four decades, Cape Cod Life Publications has been contributing to the quality of life on Cape Cod, Martha’s VIneyard, and Nantucket. We raise our readers’ awareness of our region’s past, present and future, while keeping our audience connected to a very special place.
%
OF OUR READERS VISITED A BUSINESS THAT ADVERTISED IN OUR PUBLICATIONS
CAPE COD LIFE Cape Cod LIFE is a regional lifestyle magazine that has showcased the natural beauty of Cape Cod, Martha’s Vineyard and Nantucket for over 40 years. Our content is enjoyed by almost 150,000 readers, an audience that consists of visitors, residents and avid followers of the region. The magazine is available on newsstands locally as well as sold nationwide. With 96% of our readers indicating that they visit businesses that advertise in the magazine, and 73% confirm a purchase made from our family of advertisers, there is no better place for your business to be seen.
%
OF OUR READERS MADE PURCHASES FROM ADVERTISERS SEEN IN OUR PUBLICATIONS
CAPE COD HOME Celebrating 25 years of publication, Cape Cod HOME has become the region’s premier shelter magazine and takes its audience of over 90,000 readers into the stunning and creative homes of the area. The unique settings and exclusive information from a variety of experts within the industry appeal to our audience of readers who are predominately (97%) homeowners with an average age of 47. Each issue brims with fresh ideas and inspiration to bring your simple Cape cottage or sprawling seaside residence to life.
TKTK
CAPE COD ART Highly anticipated each year since 2004, Cape Cod ART showcases the talents and unique canvas of our region’s world-famous artistic community. From features of local artists and their original artwork to upcoming cultural events, this highquality publication, read and cherished by art lovers around the world, applauds the many individuals that make up this vibrant region. Cape Cod ART is automatically delivered to each subscriber of Cape Cod LIFE with the July issue. ANNUAL 2020 $5.99
DISPLAY UNTIL OCT. 31, 2019
www.capecodlife.com
CAPE COD LIFE ONLINE The digital platform of Cape Cod Life Publications is represented by Cape Cod Life ONLINE. This platform encompasses a website and all social media presence, and provides a user-friendly portal in which readers can explore the Cape and Islands with ease as well as access published and exclusive content. With page views up to 54,000 a month, your message is uniquely positioned to be in front of an engaged and inquisitive audience. Cape Cod Life ONLINE provides an effective choice for area businesses and products to benefit from an interactive audience ready to click through to their business.
2021 media kit • cape cod life publications 18 STEEPLE STREET, SUITE 2011 • P.O. BOX 1439 • MASHPEE, MA • 508-419-7381 • FAX: 508-477-1225 • CAPECODLIFE.COM
PRINT DEMOGRAPHICS
96 % 73
%
OF OUR READERS VISITED A BUSINESS THAT ADVERTISED IN OUR PUBLICATIONS OF OUR READERS MADE PURCHASES FROM ADVERTISERS SEEN IN OUR PUBLICATIONS
OUR AUDIENCE
LIFE
HOME
AVERAGE AGE
52
47.5
MALE READERS
32%
18%
FEMALE READERS
68%
82%
OWN RESIDENCE
95%
97%
OWN VACATION HOME Cape Cod & Island residents
24%
23%
Other Massachusetts residents
54%
48%
Other United States residents
32%
35%
AVERAGE INCOME FOR BOTH CAPE COD LIFE & HOME READERS: $198,300 Source: Cape Cod Life Publications online survey
2021 media kit • cape cod life publications 18 STEEPLE STREET, SUITE 2011 • P.O. BOX 1439 • MASHPEE, MA • 508-419-7381 • FAX: 508-477-1225 • CAPECODLIFE.COM
READERSHIP & CIRCULATION Cape Cod LIFE & Cape Cod HOME circulation is unmatched on the Cape & Islands… readership
readership by location OTHER U.S. & INTERNATIONAL 10%
MA 72% detailed breakdown
CT, RI, NH, VT, ME 7%
SOUTH SHORE/ BOSTON
NJ, NY, PA 11%
20%
OTHER MA
24%
CAPE & ISLANDS
28%
home
MAILED COPIES
15,590
7,874
NEWSSTAND & OTHER CARRIERS & DIGITIAL SUBSCRIPTIONS
8,452
6,852
TOTAL PAID CIRCULATION
24,042
14,726
TOTAL DISTRIBUTION
25,542
16,226
ADDITIONAL READERS PER COPY
4.9
4.9
*TOTAL PRINT & DIGITIAL SUBSCRIPTION READERSHIP
147,157
87,473
including comps
PLUS THOUSANDS OF ONLINE READERS
242,760 VISITORS’ SESSIONS TO CAPECODLIFE.COM FROM 7/1/19 –7/1/20 HOW DO YOU READ CAPE COD LIFE?*
OTHER U.S. & INTERNATIONAL 12%
MA 73%
life
SUBSCRIPTION
51.98%
NEWSSTAND
19.72%
READ ONLINE
34.92%
detailed breakdown
CT, RI, NH, VT, ME 7%
NJ, NY, PA 8% SOUTH SHORE/ BOSTON
20%
OTHER MA
21%
CAPE & ISLANDS
41%
HOW DO YOU READ CAPE COD HOME?* SUBSCRIPTION
34.80%
NEWSSTAND
33.39%
READ ONLINE
28.99%
*Respondents have the ability to provide multiple answers HOW OFTEN DO YOU VISIT CAPECODLIFE.COM?
ONCE A WEEK
30.35%
ONCE A MONTH
47.64%
EVERY 3 MONTHS
14.76%
*Based on the 2020 Cape Cod LIFE & Cape Cod HOME Annual Guide issues, as reported in annual U.S. Postal circulation statement. 2021 media kit • cape cod life publications 18 STEEPLE STREET, SUITE 2011 • P.O. BOX 1439 • MASHPEE, MA • 508-419-7381 • FAX: 508-477-1225 • CAPECODLIFE.COM
Revised 8/11/2020
ONLINE DEMOGRAPHICS INFORMATION BASED ON ANALYTICS FROM SEPTEMBER 1, 2019 - SEPTEMBER 1, 2020
mobile 41%
desktop 36%
tablet 15%
21,842
TOP PAGES
AVERAGE SESSIONS PER MONTH
41,636
AVERAGE PAGEVIEWS PER MONTH
1:29
AVERAGE SESSION DURATION
A session is a period of time spent on our website by a visitor with a unique IP address. For example a single session can contain multiple pageviews, events, social interactions, and ecommerce transactions. A pageview represents each time a user visits a page.
1. ‘best of’
2. recipes
3. editorial articles
WHO ARE CAPECODLIFE.COM VIEWERS? 64%
36%
FEMALE
MALE
AGE 49%% 55-65+ years 17% 25-34 years 16% 35-44 years 12% 35-54 years 6% 18-24 years
News Junkies Travel Buffs Home & Garden Enthusiasts Food & Dining Enthusiasts Shoppers Art & Theatre Aficionados Lifestyle/Green Living Enthusiasts
2021 media kit • cape cod life publications 18 STEEPLE STREET, SUITE 2011 • P.O. BOX 1439 • MASHPEE, MA • 508-419-7381 • FAX: 508-477-1225 • CAPECODLIFE.COM
ADVERTISING DEADLINES & EDITORIAL CALENDAR cape cod life
2021 ANNUAL GUIDE The Way Forward on sale for one year !
Space: 1/19/21 Materials: 1/21/21 On Sale: 2/23/21
JUNE 2021 Annual “Best Of” Issue Space: 4/27/21 Materials: 4/29/21 On Sale: 6/1/21 AUGUST 2021 Cape Cod Through the Years Space: 6/29/21 Materials: 7/1/21 On Sale: 8/2/21
APRIL 2021 Women in Business Gardens Space: 2/23/21
MAY 2021 The Cape House Space: 3/30/21 Materials: 4/1/21 On Sale: 5/4/21
Materials: 2/25/21 On Sale: 3/30/21 2021-2022 ART ANNUAL Artist Profiles on sale for one year !
JULY 2021 The Dining Issue
Space: 5/11/21 Materials: 5/13/21 On Sale: 6/15/21
Space: 5/25/21 Materials: 5/27/21 On Sale: 6/29/21
SEPTEMBER/OCTOBER 2021 The Shoulder Season The Wedding Issue Space: 8/3/21 Materials: 8/5/21 On Sale: 9/7/21
NOVEMBER/DECEMBER 2021 Holiday & Winter Activities Space: 10/5/21 Materials: 10/7/21 On Sale: 11/2/21
cape cod home
2021 ANNUAL A Way of Life on sale for one year !
SPRING 2021 The Color Issue
Space: 1/5/21 Materials: 1/7/21 On Sale: 2/9/21
SUMMER 2021 Waterfront Living
EARLY SUMMER 2021 Outdoor Living Space: 4/6/21 Materials: 4/8/21 On Sale: 5/11/21
Space: 2/2/21 Materials: 2/4/21 On Sale: 3/9/21 AUTUMN 2021 The Kitchen Edition
Space: 6/8/21 Materials: 6/10/21 On Sale: 7/13/21
WINTER 2021 Transforming Interior Spaces
Space: 8/17/21 Materials: 8/19/21 On Sale: 9/21/21
2021 media kit • cape cod life publications 18 STEEPLE STREET, SUITE 2011 • P.O. BOX 1439 • MASHPEE, MA • 508-419-7381 • FAX: 508-477-1225 • CAPECODLIFE.COM REV 12/1
Space: 10/19/21 Materials: 10/21/21 On Sale: 11/23/21
PUT THE F ON YOU
CUS
Advertise your business in a special advertorial section written with your goals in mind.
Each month the section will focus on specific businesses.
Cape Cod LIFE
Cape Cod HOME
F
F
CUS
On Finance & Real Estate in the LIFE A NNUA L on sale all year long On Women in Business & Gardens in A PRIL On Real Estate & Boating in M AY On Fashion & Accessories in JUNE On Entertainment in JULY On Retail in AUGUST On Wedding Vendors in SEPT/OCT On Philanthropy in NOV/DEC SI Z E H a l f Pa g e F u l l Pa g e 2 Pa g e Spr e ad
CUS
On Architecture in the HOME A NNUA L on sale all year long On The Great Outdoors in SPRING On Builders in EA RLY SUMMER On Accessories in SUMMER On Kitchens in AUTUMN On Furnishings/Design in W INTER
WOR D C OU N T C O S T 300 600 1,10 0
$750 $1, 50 0 $2 , 50 0
2021 media kit • cape cod life publications 18 STEEPLE STREET, SUITE 2011 • P.O. BOX 1439 • MASHPEE, MA • 508-419-7381 • FAX: 508-477-1225 • CAPECODLIFE.COM REV 12/22