BACK IN THE SWING

Now is the perfect time to hone in on the little things; whether you’re thinking about changing product companies, looking for salon software or want to communicate better, our experts weigh in.

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Guy Kremer on software and staying COVID-aware.

Coming back after lockdown was tough for so many of us, and getting clients back into a regular routine has been a struggle. Making sure clients are on track for regular haircuts and colours ensures that not only do they stick to a good schedule with their hair, but stylists have less corrective work to do when they come in. We have found that the salon software Phorest has been a lifesaver!

Stylists can access the bookings on their phone with ease to look up colour records and client notes at a moment’s notice. We’re also still following COVID guidelines and prioritising the health and wellbeing of our staff and our clients at all times to ensure everybody feels 100 percent confident being in the salon.

Brian MacMillan of F&M Hairdressing on switching product companies.

When you’re thinking of making a change the first thing to do is: research. Then, once you’ve found a brand you’re curious about, try before you buy. It’s so important to try the products before you consider, sign or go any further with a product company. This is a huge decision for your business, and although it might sound fantastic on paper, the products might not meet your expectations.

We spoke with a few brands and tried and tested many different products with our team. We had a test run with colour, styling and care ranges, assessing each and receiving feedback from all involved. It was so important for us to test the products and witness just how well they work with colour, hair textures and hair that needs extra care. Never, ever rush this process and always give feedback honestly. Product houses have so many different options, so it’s important to try everything you can until you find something that works for you, your team and your clients.

Linda Stewart, co-owner of Rainbow Room International on growth during challenging times.

Communication is the key to the success of every business. Not only communicating with your clients and customers, but also your team.

Particularly when you are going through hard and challenging times, it’s important to communicate with your team to ensure they remain motivated and positive at all times. Communication with your clients is also incredibly important. During the pandemic it was crucial to let clients know that we were still there, despite the salon not being open and that we were doing everything possible behind the scenes to ensure our salons were safe places for clients that would feel comfortable when the salons reopened. Messaging and newsletters, which are a fantastic way to keep your salon in your clients’ mind.

Looking for more advice? Be sure to visit our blogs over at capitalhairandbeauty.co.uk!

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