V.3 Edition.4 July/August by Capital at Play Magazine

Mark Dorsey

Medallion Pool Co.

Tunc & Nancy Togar Building a Solid Business

at ITAL

Paddleboarding: Moving into the mainstream

Brian Verble

North American Roofing

LAY The Free Spirit Of Enterprise

Cloud Computing: Why I quit worrying State of the Art: Festivals near and far

Volume III - Edition IV Complimentary Edition

capitalatplay.com

Joel Mowrey is Smokin’ J’s ( ) FIERY FOODS

July/August 2013

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CA ITAL LAY | July/August 2013

GROVE ARCADE

Buy Local ~ Put your $ Where Your ™ is Our locally-owned shops, galleries and restaurants are busy with craft demonstrations, special exhibitions and new menus.

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CA ITALat LAY

The Free Spirit Of Enterprise

PUBLISHER & EDITOR Harley O. Morgan

ASSOCIATE PUBLISHER Jeffrey Green

CONTRIBUTING EDITORS

Dasha O. Morgan, David Bradley, Alexina O. Morgan

CONTRIBUTING WRITERS

Roger McCredie, Eric Crews, Arthur Treff, Bill Fishburne, Hunt Mallett, Jim Murphy, Mike Summey

CREATIVE ASSOCIATES

Alexandra M. Bradley, Patrick Braswell, Anthony Harden, Matthew Tuers, Valerie Meiss

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featuredARTIST

Valerie L. Meiss This page exists to showcase the artist, Valerie L. Meiss, who has created the clever illustrations that accompany the columns found in this edition, as well as the previous May/June edition of Capital At Play. Below, you will find only a few of her various commercial projects.

ou might not know it, but Valerie Meiss’ first love is music. Self-taught, she sings, plays the accordion, and traveled with a band for eight years. This, however has not overshadowed her ability in the two and three dimensional arts. Valerie has crafted illustrations for various children’s books, some of which are displayed here. Though she grew up in Charlotte, NC, and graduated from UNC-Charlotte with a degree in illustration, her world travels with the band seemed to have tuned her into older cities; those with roots and old buildings, cities in the United States and in Europe, that stirred her imagination are reflected in her illustrations. Valerie particularly enjoys focusing on funky, spooky things: Cute monsters that seem to pop up in older cities. Monsters that let her creativity roam and stretch. Constantly, however, pulled between her music, her puppets (another love and talent), and her art; for now, she is focusing on her illustrations and living relatively calmly in Asheville, North Carolina, as she as been for the past six years.

If you’d like to know more, contact Valerie here: www.vaudevie.com | vlmeiss@gmail.com

If you would like to see your commercial artistic talents showcased here, contact katrina@ capitalatplay.com

“Death & Jack” watercolor

“Benjy and His Bass” watercolor

“Sxip’s Song” watercolor

“Tea” watercolor

July/August 2013

| capitalatplay.com

CONTENTS

Keepin’ it Brief From the area of commerce you’re in, from the Carolinas, and around the globe —you won’t find the same information in one magazine anywhere else. 22

Carolina in the West

The Old North State

World News

Local Industry All about your area. We help you stay on top of the businesses that impact and serve your region. 26

Why I Quit Worrying and sent my data to the Cloud

Columns

Early Adopters

Working as hard as you do, it can be difficult to make time to find these things - let us help.

Focused on topics such as personal finance, diplomacy, and even cuisine; written by people recognized regionally, nationally, and globally for their knowledge and experience.

These are some of the latest and greatest gadgets to improve your life and work, or maybe just to keep you entertained.

Bill Fishburne

Hunt Mallett Gives Us Wine & Wisdom

Leisure & Libation

State of the Art That ‘state’ exists here in the mountains

Capital Adventurist

Paddleboarding A once obscure sport, has rapidly moved into the mainstream

Real estate veteran Mike Summey enlightens us

Politics We don’t take sides. A necessary part of a Democratic Republic, is an informed populace. 84

PocketStrings p.78

10 CA ITALat LAY | July/August 2013

Mike Talks: Today’s Sacrifices Can Pay Big Dividends Tomorrow

Red Tape Your federal government wants you to be healthy. Or else.

PocketStrings Improve your guitar skills

Radiate Athletics Your shirt becomes your personal trainer

Wines for Deck Dwelling

Get out there, past the walls of your cubical, and have an adventure; because in the end, it’s all about the journey. 88

The Power of a Real Estate Review

Linkbots by barobo Build your own robots

Events 94

Events from all around Western North Carolina. See what’s going on in your community this month. If you would like to see something here—that isn’t, email us at: events@capitalatplay.com

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12 CA ITALat LAY | July/August 2013

Feature Articles

p.14

Those who take the risk and inspire others to do likewise. We bring every sector of private industry right to your fingertips.

One Man, Two Jobs, 50,000 Peppers

p.44

Meet Smokinâ&#x20AC;&#x2122;J and his fiery foods

Building a Solid Business

p.56

Tunc & Nancy Togar

Success is just below the Surface

p.68

Mark & Lynne Dorsey

Can an ESOP keep a roof on your business? Brian Verble & North American Roofing

July/August 2013

| capitalatplay.com

Customers crowd into his space, buying a couple or a bunch of seedlings, many of them then wandering over to the head table to taste —and buy— a sauce or salsa. Joel Mowrey is kept busy, greeting regular customers: “I want the same peppers I got last year.” “I couldn’t find you. We were afraid you might not be here.”

Helping new customers: “I’m going for color. I want yellow, orange and red.” “Do you have any Scotch bonnet?” A woman dips a chip into a bowl of Smoking J’s salsa, takes a delicate taste, waits a few seconds and… “Oh, yeah!” She fans her hand across her grinning face. “That’s hot,” she says. “I’ll take two.”

MEET SMOKIN’ J AND HIS FIERY FOODS

One Man, Two Jobs, 50,000 Peppers Photos by Linda Cluxton & Anthony Harden

14 CA ITALat LAY | July/August 2013

Written by Jim Murphy

July/August 2013

| capitalatplay.com

Joel Mowrey has just made another customer and another fan as he presides over a popular booth at Asheville’s annual herb fair. His display consists of two long rows of tables covered with flats full of pepper seedlings, 30 varieties, all labeled by name and heat strength. At the far end, under a protective tent, another pair of tables set in a V shape display his sauces and salsas with big bowls of chips and pretzels for tasting. A woman approaches him with the no-nonsense expression of a consumer who knows exactly what she wants: “Do you guys use chemical fertilizer?” His answer is as direct as her question: “No, we do not.” She nods, walks away. A few minutes later she reappears holding four seedlings. “I’ll take these.” The crowd keeps Joel hustling as he sells his seedlings, salsa and dipping sauces. Between customers, he grins and states the obvious: “I work a lot.” In that simple statement, Joel Mowrey sums up the dilemma of young entrepreneurs everywhere. Until the business grows, you have to keep your day job. But your day job often gets in the way of growing your business. The only answer is to work evenings, weekends and occasional vacation days —because you love what you’re doing. When he is pressed for just how much time he puts into his business, Joel offers a quick reply: “Mentally or physically?” He explains

16 CA ITALat LAY | July/August 2013

that his physical work amounts to about 30 hours a week, but “mentally I’m always working on it. Always thinking about it.” Joel’s “day job” is an agricultural research specialist in the Department of Horticultural Science at NC State University. “I’m a horticulturist by education and an entrepreneur by nature,” he explains, turning to greet another customer. The horticulturist and entrepreneur settled on peppers almost by accident. Back in 2003, he and his wife bought their Candler farm, planning to build a nursery specializing in rare and unusual trees. The elaborate landscaping around their house attests to that early ambition. But as the nursery dream began to fade, Joel found himself enjoying the process of smoking peppers from his small crop. At that point it was nothing more than a hobby. “I’m interested in a lot of things,” he says. But as he enjoyed the work, his friends were enjoying the product. Finally, one of those friends pronounced his salsa, “Smoking J’s,” and a business venture began to take shape. “I thought we were going to run a hot-sauce company. In fact our original name was Smoking J’s Hot Sauce. But that all changed, and now we’re Smoking J’s Fiery Foods.” Starting from a crop of no more than 800 plants in 2008, the company produced 20 thousand plants by 2010 and is approaching 50 thousand this year. Joel looks back at the moment he realized he might have a winner. “It was when a buyer said, ‘I’ll take it all.’ That was in 2009, and he remains a big client of ours right now.” That client was not a backyard gardener, but a commercial producer of hot sauces. And that brings us to one secret of Smoking J’s success. Between wholesale and retail, between seedlings and sauces and salsas and commercial puree and dried peppers he has no fewer than five revenue streams —and they’re all flowing like the French Broad after a week of rain. (continued on p.18)

Joel Mowrey bottling mango hot sauce July/August 2013

| capitalatplay.com

AttorNEyS At LAw

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To keep up with the tide, Joel must keep up with the public’s taste. “Right now, it’s the hottest peppers that are popular,” he says, pointing out the Trinidad scorpion and the bhut jokolia from India. Their heat is measured on something called the Scoville scale, devised by an American pharmacist named Wilbur Scoville in 1912. The scale measures the jalapeno pepper at around 5,000 heat units and the Trinidad scorpion at nearly two million. That puts it on par with lawenforcement pepper spray. In a word, Smoking! Joel’s main revenue product is the puree, which he wholesales to major sauce producers, and he says his “most creative” products are his sauces and salsas. “I love to get in the kitchen and create recipes for new sauces. We’re the full manufacturer of our products,” he says. “We are a farm-to-table product.” The “farm” part of that equation is ten acres of rolling fields in Hominy Valley, sitting in a lush bowl surrounded by the steep ridges of the Pisgah National Forest. On a breezy springtime afternoon, the scene invites a drowsy, slow-motion afternoon stroll. But Joel’s step remains quick as he walks a visitor among his three cultivated acres, explaining the growing cycle and the various seasonal tasks that go into putting a pepper on the table. He unlatches the door to his greenhouse, revealing nearly fifty thousand seedlings all neatly lined up to thrive and grow under the warmth of their heavy plastic sheet roof. They were seeded back in January and are now almost ready to go into the ground. Meanwhile, the four production fields are plowed and harrowed in February to get them ready for the summer growing season. In March and April, Joel and his staff work the soil and lay plastic irrigation strips along the rows that will eventually hold the pepper plants. By May they’re ready to plant the peppers. It’s a big enough job that he hires more than a dozen hands for a planting weekend. In June the peppers have grown enough that they can be staked and strung to keep from flopping over. Picking can begin as early as the middle of July and extend until late October — “November in a good year,” he says. Then the action moves into the kitchen where the peppers are processed into a variety of products. Looking at his annual cycle, Joel shakes his head and says, “There’s not a time when I’m not busy.” The diversity of his final products allows him to have year-round sales rather than the seasonal business of the average farm. But it also requires his year-round attention. Most of his duties take him out of the fields and into his small office, where a vintage secretary-style desk dominates one wall, competing with posters for long-ago rock and reggae concerts, an eclectic display of bottles —“I’m a collector of sorts.”— a baseball hat displaying the logo, VB —“My high school, Van Buren High back in Ohio” —a circa 1900 oak ice-box and a conga drum sitting in a corner next to his desk. The office opens onto a large

The staff now numbers one full-time, yearround employee, several regulars, and in the busy season more than a dozen temps to do the planting and picking.

18 CA ITALat LAY | July/August 2013

room that features all the elements of the perfect man cave, including a pool table, a couple of one-arm bandit slot machines, leather couch and easy chair, a big, lighted Budweiser sign, more concert posters, flat-screen TV above the bar and sliding glass doors leading to a deck that features the view of those Pisgah mountains. “We hold events for the staff and friends,” he explains. “Cookouts, that sort of thing.” The staff now numbers one full-time, year-round employee, several regulars, and in the busy season more than a dozen temps to do the planting and picking. The regulations and paperwork involved in being an employer constitute another element of business that consumes time, energy and money. “It’s not like the average guy who gives a high school kid 30 bucks to mow the lawn,” he says. “But to be a legitimate employer, that’s just the way it is. I’m lucky. I’ve got some good, reliable people who work here, and I want to treat them right.” The paperwork is one inowensorchids-ad_UnivMed_2013030.indd 1 gredient in the entrepreneurial mix that keeps Joel chained to his desk. He estimates as much as 75 per cent of his working hours are spent in the office. “If I’m not in the office, there is no business,” he says. “My job is to arrange things, make sales, schedule deliveries, communicate between the farm and the buyer.” He pauses to catch up with his thoughts. “I still get on my tractor in the spring and prepare the fields. I love that. But I don’t miss picking peppers.” He shakes his head and issues a quiet laugh. “What I like most about all the things I have to do is the networking. I love the interaction, the sales. I love to represent the good things we’ve created.” But sitting at his desk, trying to lay out a strategy for controlled growth, trying to anticipate the future, can be a lonely business. “Abso-freakin’-lutely” he declares. “Yeah, it’s lonely.” He warms to the thought, revealing a quiet intensity. “My wife is my springboard. I run my ideas past her, but she has her own full-time job and two kids to take care of. She doesn’t have time for that thought process. By now she should be tired of listening to me.” Joel’s wife, Tara, doesn’t sound tired of his work; in fact she sees it as an essential element of their life as a couple. “ Between work and family we’ve always been involved in projects, always been busy, even Live, before the business. It’s part of our personality.” Tara is a counselor at an elementary school, where she deals with issues such as bullying, test anxiety and kids’ personal problems. “I feel I have an impact on kids’ lives,” she says. “I love my job.” (continued on p.20)

“I still get on my tractor in the spring and prepare the fields. I love that. But I don’t miss picking peppers.” He shakes his head and issues a quiet laugh. “What I like most about all the things I have to do is the networking. I love the interaction, the sales. I love to represent the good things we’ve created.”

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As for the impact of the business on their relationship and family life, she wonders, “Do I wish it were different? Sometimes yes. We’re kind of giving up things now for a better life in the future. So it’s worth it. I want to be involved, want to help with the business, but I can’t be as involved as him. But we get to spend a lot of time together on the farm, and that’s a bonus.” Their two kids are a pair of six-year old twins, Emma and Kaitlyn, who are identical down to missing the same front teeth. The tooth fairy must have had a busy night. The rest of the family includes a white Burmese mountain dog named Pearl who loves to have her ears scratched, three cats whose names change at the whim of the girls and 20 chickens who wander around, careful to avoid the twins bouncing on the backyard trampoline. The comfortable family scene almost obscures the issues Joel faces in maintaining and growing his business. “I’ve intentionally made it a slow build,” he says. “I want to keep a good reputation.” But he has to plan now in order to build later. “I’ve

got four fields under production now. Should I buy more land while the market is down? Should I lease? Should I just stay with what I have?” His attention turns to short-term goals. “I want to continue adding clients at the wholesale level. It’s the eggs-in-one-basket thing. I want to have a broader distribution. And with our sauces we’re knocking on the door for Ingles. That’s our next goal.” Smoking J’s now processes peppers into puree and the various sauces at the Blue Ridge Food Ventures kitchen, located on the AB Tech Campus in Candler, which involves trucking as much as twenty thousand pounds of peppers to the kitchen, and then trucking the finished product back to the farm. “I want to bring more of the processing here,” he says. He explains that he now uses two small, backyard-size smokers for his smoked jaba products. “I want to build a smoke house. I want a walk-in drying oven. I need that upgrade if we’re going to grow.”

So when the question turns to the distant future, say when he turns 50, Joel takes a long pause, then laughs. “By the time I’m 50 I’d better have only one job.”

“I want to continue adding clients at the wholesale level. It’s the eggs-in-onebasket thing. I want to have a broader distribution. And with our sauces we’re knocking on the door for Ingles. That’s our next goal.” 20 CA ITALat LAY | July/August 2013

Joel runs the small smokers from 6 a.m. to midnight to do the volume he needs. “I could do five days work in a single day with a walk-in unit.” The entrepreneur must focus on the day-to-day business while keeping an eye trained on future conditions and opportunities. Those twin concerns don’t leave much room for enjoying success. At Smoking J’s there would be ample reason to take a few minutes here and there to bask in five years of significant achievement. Joel doesn’t see it that way. “It doesn’t feel complete enough to honk the horn yet. There’s still too much to do.” There’s enough to do, that long-term thinking is more daydream than tangible goal. And there’s no time for day-dreaming. So when the question turns to the distant future, say when he turns 50, Joel takes a long pause, then laughs. “By the time I’m 50 I’d better have only one job.”

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Wysteria Inn now open The Wysteria Inn, located at 56 North Main Street, Weaverville, North Carolina, officially opened in April. The Inn offers six rooms and a wide range of amenities for events. Gatherings from weddings to business meetings can be held on the property. As Jacob Lions, who owns the property, describes, “There are three overnight rooms downstairs, then there’s a second floor. Each room has a private bath,” Lions explained. “This is still a four bedroom, four and a half bathroom house.” The main house also has a dining room and kitchen area, as well as a multi-purpose meeting room, complete with a projector and sound system. “That’s what we’re really focusing on. We will act as a bed and breakfast. We’re focusing on retreats and groups coming in here, holding classes and taking my rooms for the people coming in from out of town.” He added, “We’re going to be a bed and breakfast. We’re going to be a retreat center, and we’re going to be a vacation rental and an event center.” Weddings are a particular specialty of the inn. With grounds to host up to 200 guests, and the ability to host 50 to 75 people indoors, Lions hopes to draw weddings to the venue. “When you go to a wedding venue, you usually get it for six hours. What I tell people is to come here for 48 hours.” The wedding package, Lions described, which includes the venue plus a two nights stay using all four rooms in the house comes to $2,890. The downstairs rooms, which have queen beds and privates baths, will run $125 per night and $195 per night for the upstairs suite, which has its own deck and king sized bed. “That will include a breakfast certificate to either Well-Bred Bakery or the Crêperie of Weaverville. I like to work

hand in hand with my local retailers. I have a relationship already worked out with the bakery and the Crêperie, I’ll give the guests a gift certificate, and they can go at their leisure to get breakfast at one of these two restaurants, which are literally a block away. Why reinvent the wheel here, when I have two wonderful restaurants that provide professional food?” Guided tours of Western North Carolina are also available for $50 per person. In the near future, he plans to open a nearby property as an extension to the main inn, allowing up to 16 guests to stay overnight. Lions also indicated that Weaverville can anticipate frequent events to be hosted there in the near future. “We’re going to be having our own events. We’re looking forward to hosting concerts, comedy night, live theater, and entertaining guests in our wine and beer garden.” The Wysteria Inn is located at 56 North Main Street in Weaverville.

STF Precision $4.5M Arden facility expansion to bring manufacturing jobs to the region In conjunction with the Economic Development Coalition for Asheville-Buncombe County (EDC), STF Precision, a prominent manufacturer in diamond-tipped cutting tools, recently announced the expansion of its manufacturing facility in Arden, N.C. with a $4.5 million investment in facilities and equipment. STF’s investment will bring 25 new positions in engineering, production and operations to the area. Presently, the company has 52 employees with wages above the Buncombe County average. STF is locally owned and has been operating since 1992. It manufactures a variety of cutting tools used in automotive, aerospace, medical, and high tech applications, such as components in the making of the Apple iPhone. Engineering excellence and manufacturing efficiency continue to promote the com-

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pany’s growth. STF engineers and produces custom tools more rapidly than its competitors, while concurrently crafting a sense of partnership and trust with valued customers in over eight countries. David Gantt, Chairman of the Buncombe County Board of Commissioners commented, “We are pleased when a hometown success continues to grow. STF is a shining example of Western North Carolina’s ability to compete and win on the global manufacturing stage. This announcement is good news for residents and families in Buncombe County.” EDC Chairman Paul Szurek also explained, “The skilled workforce and competitive business environment in Buncombe County continue to drive expansion in our manufacturing economy. We congratulate STF leadership and employees on this announcement and thank them for this renewed commitment to our community.”

Tailgate market attracts local specialties It’s that time of the year again. Bright colored and sweet smelling produce, pies, and flowers fill the air. Every weekend, local farmers attract customers by setting up a tailgate market to sell their goods. Farmers from throughout Leicester, Sandy Mush, Newfound and as far away as Haywood County set up the Leicester Farmer’s Market, held each Saturday in the Leicester Crossing parking lot. Many of the vendors keep their tents up during rain or shine. Johnny Roberts of John’s Berry Patch and Vegetables, a farm located off of Bear Creek Road. Featuring a half-acre of blueberries, invites customers to come and pick their own. “[I have an] acre of garden products, beans, onions, salads, radishes.” A new plant that he’s offering is stinging nettles. He also sells eggs, and later in the season, he will be selling squash and different kinds of beans, corn and pumpkins. “I started with John [Bennett] and decided that the Leicester area needed a farmers’ market. We got together at two different meetings and put it together. It has worked pretty well now.” Emilou Cadmus and her Famous Homestyle Goods tent is locally famous for her home baked pies and other baked goods. Her kitchen is certified as a home

kitchen and is located in Big Sandy Mush. “I make mostly pies and a couple of other things, cookies, muffins, some pound cakes. And I really like to try and find my ingredients from my neighbors. I use local eggs and all the fruit,” she explained. She appreciates the Leicester market because her goods “get to my neighbors.”

The Green Room restaurant and bar opens The Green Room of Asheville is now open for customers, terrestrial star gazers, and the stars themselves. According to Tiffany Lee, co-owner of the restaurant and bar with her husband, Brian, “The Green Room is a traditional term for cast and crew, where they hang out before and directly after the show… [We’re] giving our patrons, fans and community a place to hang out.” The Lees also own the Altamont Theatre, a few doors down Church Street from their new undertaking. They hope musicians and music lovers will assemble at the restaurant before and after the show, allowing the performers and audience to mingle in the cozy atmosphere over food. With socializing considered, the Lees created a menu with plenty of snacks and shared appetizers. The Green Room will specialize in Belgian-style pommes frites, which will come hand-cut in thick strips and fried in beef tallow. Chef Polo Alonso was a vegetarian for 18 years, so the vegetarians have no need to worry. He will work with special requests, as he says, “I just want to make sure everyone’s getting a great meal and [to] offer a variety of food…I like to cook like a vegetarian. Most things are very simple, earthy tones. That’s just the way I’ve always cooked.” Alonso has spent the majority of his career in the fine dining industry, both at Red Rocker Inn in Black Mountain and at The Big EZ Lodge in Big Sky, Montana. At the Green Room, he will leave the upscale pricing behind, while keeping some of the polish. The meat will be smoked in-house, and he plans to craft game specials inspired by his time out West. (continued on p.20)

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The dinner menu includes a few main dishes, such as a sirloin steak, pork chops and salmon, but overall, the offerings are casual. Alonso will make burgers, hot and cold sandwiches, salads and soups. Lunch focuses on sandwich combos that will appeal to those in search of an easy workday lunch or a relaxing, weekend meal. Alonso labels the offerings as comfort food, and he intends to promote an atmosphere for people to connect with one another.

Public suggests NC national forest use The public is submitting ideas for changes for the plans of two national forests in Western North Carolina, some of which include an increase in mountain-biking trails or a place to ride motorcycles. Managers of the Nantahala and Pisgah National Forests are working on their land and resource management plan. The plans are updated every 15 years for the forests, which cover more than one million acres in Western North Carolina. Other issues addressed include improving the habitat for rare animals, as well as whether more areas should be designated as wilderness. There are also issues about how to handle prescribed burns that are intended to remove fuel for future forest fires. The Forest Service is holding meetings across the region to get additional responses and feedback.

The St. Gerard House awarded a $10,000 grant The Perry N. Rudnick Endowment Fund of the Community Foundation of Henderson County has awarded the St. Gerard House, a Hendersonville resource center for families dealing with autism, a $10,000 grant. According to Executive Director Caroline Long, the grant will permit expansion of St. Gerard’s Connect Social Skills Program, which teaches youth ages five to 19 the social tools for daily life. Since its founding in 2010, St. Gerard House has assisted more than 300 families coping with autism through a preschool program, social-skills classes for school-aged children, parent-support groups and community training. Its Grotto School currently offers one-onone therapy for children two and a half to seven years old, who have HunterBanks_CapitalPlay ad.pdf

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been diagnosed with autism. “The Rudnick Endowment Fund grant will give us additional resources to provide the expertise, training, services and therapies needed to understand and treat an extremely complex, isolating disorder that is growing at an alarming rate each year,” Long explained.

Children can eat for free For the most part, convincing children to consistently stay on a healthy diet is not an easy task. When summer rolls around, the mission becomes even more difficult, especially for families whose children rely on meals provided in school lunchrooms. For the second year, Buncombe County Schools have coordinated a free meal program to feed thousands of children in the area. Although the program targets the children most in need, free breakfasts, lunches, and snacks will be offered at more than 35 Buncombe County and Asheville sites. It is scheduled to run from June 17 to August 9. Last summer, which was the first initial effort in Buncombe County, organizers served more than 53,300 meals to nearly 5,000 children in the area. However, as officials expect demand to rise, they are planning to prepare approximately 80,000 meals this summer. This program is part of the national Summer Food Service Program, which is funded and administered by the U.S. Department of Agriculture and locally operated by approved sponsors, including school districts, private nonprofit organizations, or camps. All meals are approved to meet USDA guidelines. In addition to the typical lunch of a ham and cheese roll up, sweet potato fries, and milk, they always add a fruit or vegetable, including some regional and local produce. In 2012, an assortment of federal and local sources funded the program. The USDA reimburses the school system’s costs through the N.C. Division of Health and Human Service at a prearranged per-meal rate. Last year the Eblen Foundation donated $200 in seed money for start-up expenses which then brought the USDA to reimburse almost $141,000 in the school systems costs. By the end of the summer, the program broke even, and the school system was not required to fund the effort with additional money.

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Why I Quit Worrying (and sent my data to the Cloud)

Written By Bill Fishburne

Photography by Anthony Harden

“All our best men are laughed at in this nightmare land.” – Jack Kerouac, 1950

There are more than enough nightmares to go around in this world, but Beat Generation author and poet Jack Kerouac could never have envisioned the nightmare threat of instantaneous data loss that faces modern business. “It’s not a matter of what you’ll do if your file server dies,” says one long-time industry professional, “it’s a matter of what you’ll do when it dies.” 26 CA ITALat LAY | July/August 2013

Many corporations, large and small, have decided the best solution is to move their data off-site to a computer data center, or server farm. This solution simply was not possible before the advent of low-cost broadband and Internet service. It has also opened doors to new business management protocols that break the chain of endless software purchases and upgrades.

for all of you luddites out there, see the Buzzwords section on pages 28 & 29.

How did we get here?

Let’s retrace history. It’s a long slog from Blaise Pascal’s mechanical calculator (1642) to today’s fastest computer, the IBM Sequoia at the Lawrence Livermore National Laboratory in Livermore, CA. In between came mechanical calculators, electronic calculators, personal computers, local area networks, file servers and remote data centers. According to the Computer History Museum, commercial electronic computers first came into use in the early 1950's when UNIVAC (Universal Automatic Computer) introduced the UNIVAC 1 to handle data compiling tasks for the Census Bureau. Between 1951 and 1957 UNIVAC sold 46 of the million-dollar systems. IBM entered the market in 1952 with its vacuum tube powered 700 series and grew to a dominant position in all things computer related, large and small. From the outset, IBM was a long-term player. Their proven marketing prowess, w id e d i s t r ib ut ion network (typewriters and other office e q u i p m e n t), p l u s their significant engineering/design skills, moved the blue eight-bar logo to the top of the computer heap. Their minicomputers, the Systems 34 and 36, took computing out of the large air-conditioned rooms and enabled much smaller enterprises to have their own data processing. All through this development, up until the early 1980s, it was a fact of life that computing was handled at a central site. Faster, more capable and more reliable computers came along and off-the-shelf software augmented in-house programming, but the entire process was designed and managed by Information Technology (IT) professionals.

That began to change in the late 1970s when integrated circuits, developed for calculators and microwave ovens, were pressed into service as central processing units for keyboard-controlled personal computers. Commodore, Apple, Atari, Tandy and others made personal computers (PCs) from these unintended components. Off-the-shelf software enabled these small desktop units to do jobs that were too small and unworthy of the attention of corporate programmers and systems managers. Retail outlets like Radio Shack, ComputerLand and Entrè sold the new computers at tens of thousands of stores and brand names, such as IBM, Compaq, DEC and Oswald came to be household words. The convenience and power that PCs gave the individual user, quickly reached the point where it simply overwhelmed m a ny c omp a n ie s , including IBM. In 1983, having woefully underestimated their internal need for PCs, IBM’s Printer Divison bought hundreds of the firm’s own PCs on the open market. All over the world, managers of all types of enterprises were creat i n g f ive -yea r business plans with WordStar and VisiCalc that IT departments couldn’t even imagine. Data protection quickly became a problem when cassette tapes and 180 Kb floppy disc drives proved pathetically vulnerable; then it became a management issue just before it became just plain impossible. Tape backup systems were next to useless in the real world. How many managers actually remembered to run the tape backup and take it off-site every night? Mirrored hard drives were great, but if there was a fire in the server room they might as well just blow the place up for all the good they would do. The world needed the Internet. (continued on p.28)

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Buzzwords Everyone knows something about the Internet, but sometimes buzzwords are bandied about that just fly over our heads. Here’s a brief dictionary: ASP: An Application Service Provider is a company that provides, manages and distributes software services and solutions to customers across a wide area network from a central data center. In essence, ASPs are a way for companies to outsource some or almost all aspects of their information technology needs. BROADBAND: A high speed communications link that is always on (not a dial-up modem). It could be a link between two offices or a link up to the Internet backbone. Broadband technically begins at a 768 kilobits per second (Kbps) download speed and at least 200 Kbps when uploading. CLOUD: A service provided across the Internet in which everything from computer systems to applications, management, data storage, Virtual Private Networking, backup and support is available online to end users at any level. COLOCATION: When using a data center, clients will often install their own rack-mounted computers. DATA TRANSFER SPEED: Everything is relative. Let’s say you took a snapshot of your daughter’s wedding. It’s a wonderful photo and you send it to four relatives. Here is how long it takes them to download your two Megabyte photo: Grandma with a 56Kb dial-up modem: five minutes. (She can listen to the short version of Don McLean’s American Pie while she waits.) Uncle Bob with his low-speed DSL line: 26 seconds. (He can watch a TV commercial.) Your sister with her office’s high-speed (1.54Mbps) DSL or cable line: 10 seconds. (Careful. Everything on the office computer is the property of management.) Your son, who makes $250,000 per year playing video games at a Google server farm: almost zero seconds. (About the same as your chances of him paying you back for his college tuition.) LAST MILE: The connection (infrastructure) connecting a local broadband provider to the end user. This used to be the sole property of telephone companies and cable TV providers who had wire in the ground. New technology has opened the last mile to multiple providers including wireless services.

28 CA ITALat LAY | July/August 2013

MIDDLE MILE: The connection (broadband) from the local provider to the Internet or other data backbone. (See Tiers, below.) MW OR MEGA WATT: The standard of measure for diesel generators and Uninterrupted Power Supplies. The UPS actually powers the computers while the power grid and diesel or natural gas generators provide power to the backup. N+1: Data centers require significant amounts of cooling to keep things running. N is the number of air conditioning units (cooling, purification and humidity control) required for a data center. +1 indicates there is an on-line spare unit should one of the N units fail.

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TIERS OF SERVICE: Tier 1 is the highest level with the broadest of broadband connections. These are the large corporations that build the communications facilities and networks. By definition they do not pay fees to use the system because it belongs to them. Tier 2 Networks are the Internet Protocol (IP) backbone providers who rent space on the Tier 1 systems. Tier 3 Networks are companies that rent space and connectivity from Tier 2 organizations. Your local ISP is a Tier 3 provider. The bandwidth can be virtually unlimited, but the physical connectivity is rented. VIRTUAL DEDICATED SERVERS: A company can rent space on a data center file server that for all practical purposes operates exactly like a separate computer owned by the renter. One significant advantage is that the data center handles all upgrades, replacements and repairs with no action required by the renter.

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Inventing the Web The answer to the problem became a bit more practical in 1990 when British computer scientist Timothy John BernersLee (now Sir Timothy) created the World Wide Web. Working at C.E.R.N (European Organization for Nuclear Research) in Geneva, Switzerland, Berners-Lee created a system of nearlyinexhaustible Internet addresses that could be instantly reached by anyone. With addresses assigned (now) by the Internet Assigned Numbers Authority (IANA), including worldwide coordination of the DNS Root, IP addressing, and other Internet protocol resources, any individual or organization could have instantaneous access to any data placed online. Still, there was the issue of bandwidth. While large corporations could have dedicated lines connecting them to the Internet or to remote data sites, small businesses were stuck with 56 Kb modems. Backing up a single two Megabyte file could take more than five minutes, assuming the system didnâ&#x20AC;&#x2122;t crash in the meantime. In 1997, with local Internet providers struggling to obtain significant broadband services at reasonable costs and local higher education facilities beginning to lag behind the technology curve, 11th District Congressman Charles H. Taylor called a meeting of regional college presidents to discuss plans for

expanding Western North Carolina's technology infrastructure. The result was the establishment of the nonprofit Education and Research Consortium. The ERC is comprised of the presidents of Brevard College, Mars Hill College, Montreat College, Western Carolina University, and a member of the local business community. Thanks to the ERC and other broadband programs Taylor created, Asheville was able to keep the National Climactic Data Center in the downtown Federal Building. This facility provides instantaneous access to weather records from all over the U.S. and the world. The bandwidth also drew commercial suppliers to the region, along with a wealth of talented IT professionals. What is the Cloud? The Cloud is simply the wealth of programs and services computer users can access through the Internet or other broadband systems that are located at remote locations. The Cloud includes four distinct types of services: Infrastructure as a service (IaaS). Access to data storage and backup, firewall protection and application (software). Example: Think of the day after you burn all your old tape backups. This is the answer; Platform as a service (PaaS). A much more advanced service that allows remote access to faster, more capable computers

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including the operating system, programming languages and all the services of IaaS. Example: Windows Azure, a system for creating, testing, deploying and managing computer applications and services using Cloud systems; Software as a service (SaaS). Think of this as never having to say you’re sorry for buying a box of software. For a fee, users access software that runs on the Cloud. All the other Cloud services of IaaS and some PaaS are also available. Examples include Google Apps, the Microsoft Office 365 suites, and Cloud9 Analytics for the Business Intelligence (analytics, forecasting) market; Network as a service (NaaS). When a corporation’s existing network and bandwidth are jammed, NaaS access reduces local bandwidth, computer and data usage by relocating the bottlenecks to the Cloud. Examples are hard to come by, but Microsoft’s original design paper notes that tests show data throughput from “commodity PCs” can easily reach 10 Gigabits per second. For comparison, a standard Ethernet adapter on Category 5 cable runs at 10 Megabits per second. Local Cloud services Access to the Cloud is available to anyone with an Internet connection. Individuals and corporations can sign up with worldwide providers, such as Google, or can opt for a regional

provider such as Immedion in Asheville’s Biltmore Park. The key advantage to the local or regional provider is access to the equipment. Immedion was founded in 2007 by Frank Mobley, an experienced data center manager originally from Columbia, South Carolina. Mobley is a graduate of the University of South Carolina with degree in electrical engineering. He earned an MBA at Winthrop University in Rock Hill, South Carolina. In the 1990's he worked with Peak 10, a regional data hosting provider. In 2005, having decided his family needed him to be at home more often, Mobley resigned and began to put together the business plan for Immedion. The company now has server facilities in Asheville, Greenville, Columbia, Charleston and Atlanta. Mobley lives in Greenville, enabling him to be home most nights before the kids go to bed. The Asheville Immedion site is managed by Brad Tompkins. He presides over a 23,000 sq. ft. data center that includes a War Room that can be used by any client who has a business interruption at their own facilities. Immedion clients also have their own private entrance that allows them to access their servers at any time, 24x7x365. There is on-premise security but neither Tompkins nor Mobley would discuss it. “There are multiple levels,” Mobley said. “Physical security as well as security for the equipment, the power supplies and data. It’s part of the service our customers pay for and

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expect. No one, not even our largest clients, can achieve these levels of security and data integrity on their own premises.” How much redundancy is enough? One example of data center redundancy is the backup power supply system. In every top-line data center, servers operate full-time on the battery backup system. At the same time the batteries are being charged by the normal power grid and multiple diesel generators provide backup power for the main power grid. The subtle advantage is that there is no switching from primary power to backup. “It’s always on the backup. There won’t be a blip on the screen at all,” Mobley says. Setting up a data center is both time consuming and expensive. Mobley recalls his days with Peak 10. “Selling data center services after the dot com crash in 2000 was like pulling teeth. The industry was young, but when the crash occurred it seemed like it was getting smaller. We were fortunate that we had not over expanded during the boom. That enabled us to live when others died. We had centers in Charlotte, Atlanta, Columbia, Jacksonville and several other cities. I opened several of them, and during the bad times I often thought someone was watching over us.” Data center usage began to grow again following the terrorist attacks on the U.S. on Sept. 11, 2001. The collapse of some corporations whose data just ceased to exist after the attacks was a walk-up call for business managers. The early years of the 21st century also saw an unusually high number of natural disasters that severely challenged existing IT department data protection plans. The Asheville area was flooded by Hurricane Frances in early September of 2004, followed two weeks later by even more flooding caused by Hurricane Ivan. Nearly all of Biltmore Village was underwater as were the low lying areas around the French Broad. Mud slides in the Peeks Creek area of Franklin destroyed 15 houses and killed five people. Clearly, even in Western North Carolina where floods, tornados and hurricanes are extremely rare, businesses could not count on their on-site servers to keep their systems running. As soon as they were able, many businesses relocated their computer operations to facilities such as Immedion, to Automated Results in Rosman, or to one of the multiple national providers. Free Cloud access End users today can get a taste of Cloud Computing by simply looking at the google.com website. A menu along the top offers a broad collection of free services ranging from online backup to a rough (and sometimes humorous) translation of foreign language documents. Most often used are the Google Calendar, Google docs (spreadsheet, word processing, photo management and storage). Microsoft and dozens of other Cloud services offer similar services. And now you know why I quit worrying and sent my data to the Cloud.

About the author: Bill Fishburne was one of Western North Carolina’s personal computer pioneers. In 1983 he established a retail computer center, ComputerLand of Asheville. In 1995 he opened the area’s first Internet service, Internet of Asheville, at www.ioa.com. The company is now part of Earthlink. 32 CA ITALat LAY | July/August 2013

“Selling data center services after the dot com crash in 2000 was like pulling teeth. The industry was young, but when the crash occurred it seemed like it was getting smaller.”

July/August 2013

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Leisure&Libation

State of the Art

(that ‘state’ exists here in the mountains) by Paul Clark

Every morning, Rachel Clearfield looks at the gorgeous mountains that surround their home in Sandy Mush in Buncombe County’s northwestern corner and feels inspired.

s a painter, Clearfield depends on the landscape’s physical beauty to charge her batteries for the day’s work, done in her studio downstairs. “I keep seeing paintings everywhere I look,” she said. “This is one of the most beautiful places on earth. I never get tired of painting it.”

Such inspiration is why the wide swath of mountains from Brasstown to Boone is full of artists. And that’s why there are so many art festivals in the area. Especially during the warm months, there are plenty of fun-filled choices for someone looking to add to their collection or find something interesting for their home. July/August 2013

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Leisure&Libation

mericanStyle Magazine has named Asheville, North Carolina, its number one small city for arts in all of the United States, and that’s largely because of the area artists who show their work at festivals, during studio tours, and in glorious galleries. Their work resonates with many people, but especially with the kind who like working for themselves. Artists and entrepreneurs are cut from the same cloth it seems. “Their brains work the same way,” said Sue Freeman, who organizes the Fine Arts and Master Craft Festival in Banner Elk. “To be an entrepreneur, you have to take risks, just like you do with good art.” “You have to have that entrepreneurial spirit to make it in the arts,” said April Nance, public relations manager for the Southern Highlands Craft Guild. “You have to be brave to be your own boss. And many of the artists we work with are just great at that.” So much opportunity, so little time. To help you with yours, here’s a guide to some upcoming area art festivals and events.

Artists and entrepreneurs are cut from the same cloth, it seems. “Their brains work the same way. To be an entrepreneur, you have to take risks, just like you do with good art.” DOWNTOWN ASHEVILLE ART WALKS Every first Friday, Asheville

A downtown filled with independent businesses celebrates its entrepreneurial spirit in the arts the first Friday of the month, April through December. Though not festivals, the Downtown Asheville Art Walks prompt two dozen galleries, museums and studios to set out wine, water and whatever for guests to sample while they take in new art offerings. A typical evening might find friends meeting at one of the galleries, such as street art-friendly Satellite Gallery, and then walking to others within a half-mile downtown art district. A stop might be made for refreshments at, say, The Imperial Life (above Table restaurant) for a Clearly Welcome, a tasty cocktail made of Don Q Rum, Neisson Rhum Agricole, pineapple shrub, caraway and a splash of soda, accompanied by the delicious European charcuterie.

CRAFT FAIR OF THE SOUTHERN HIGHLANDS

July 18-21 and Oct. 17-20, Asheville The grandmother of area craft shows is the Craft Fair of the Southern Highlands, ongoing since 1948. The fair highlights the work of the Southern Highlands Craft Guild’s 900 members, all of whom live in the Southern Appalachian Mountains. Artists are allowed to join only if 36 CA ITALat LAY | July/August 2013

a committee of peers deems their work worthy. The ticketed craft fairs ($8, children under 12 free) at the U.S. Cellular Center in downtown Asheville convenes more than 200 exhibitors creating traditional and contemporary work in clay, fiber, glass, leather, metal, paper, wood and more. “I like to think the Craft Fair of the Southern Highlands created the template for other crafts fairs in the area. It sets

“I like to think the Craft Fair of the Southern Highlands created the template for other crafts fairs in the area. All the exhibitors have proven that they’re masters of their craft.” itself apart because of its history and tradition of excellence,” Nance said. “All the exhibitors have proven that they’re masters of their craft.” Craft fair visitors have the opportunity to get to meet these creators and ask them about their work. Often the conversations fire an interest to visit the cove or valley from which the artist hails. It’s almost as if all of Western North Carolina – a very

creative set, anyway - comes to Asheville for residents and visitors to meet.

FINE ARTS AND MASTER CRAFT FESTIVAL

July 19-21, Aug. 16-18, Banner Elk Banner Elk has one stoplight and a whole lot of charm. Home of Lees-McRae College and nestled between the ski resorts of Sugar and Beech mountains, it holds one of the most interesting arts festivals of the summer. The Fine Arts and Master Craft Festival, in its 22nd year, is juried, meaning that a group of artists decides whose work gets in, which, like the Craft Fair of the Southern Highlands, keeps the quality high. Organizers have signed 89 local, national and international artists for this summer’s festival, to be held at the historic Banner Elk Elementary School. “It’s funny, but we get two different crowds for the two different weekends,” said Freeman, Avery County Chamber of Commerce executive director. “The July crowd is very high-end, and in August we get a more earthy high-end crowd that’s more like the Asheville crowd.” The quality of work is very high, Freeman said, even for the globe-trotting fine arts painter who paints children’s faces (for free). Area restaurants keep up the pace as well. Pop into Banner Elk Café and Lodge Espresso Bar on Main Street for a strawberry smoothie or killer (continued on p.38) Bloody Mary.

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INTERNATIONAL FESTIVAL DAY July 20, Waynesville

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International Festival Day is Waynesville’s fine arts and crafts festival with a twist – it inspires impromptu street performances by dancers and musicians in town for Folkmoot USA. This year Folkmoot, a 12-day international dance and music festival, has invited performers from France, Martinique, Thailand, Slovakia, Paraguay, Mexico, Japan and Canada. “With the dancers walking up and down the street and all the artists we have, people always have a fun time,” said Brittany Martin of the Haywood County Arts Council, which stages International Festival Day. The free event attracts several thousand people to Waynesville’s Main Street to cruise the juried work of nearly 100 Southeastern artists, many from Haywood County. Sharing the street with painters and performers will be crafters, whose population here has boomed in recent years largely because of Haywood Community College’s highly regarded professional crafts program. Take a break from the fun at City Bakery on Main Street for a knock-out ham and gruyere sandwich on homemade bread with zesty Lusty Monk mustard (made in Asheville). Then head back onto the street. “This is a really fun festival,” Martin said.

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“Living out here is so beautiful that a lot of artists are inspired by it. I’ve got one potter whose kiln I can see across the valley. When he fires it up and I can see smoke rising up, I know it’s time to take him a beer.” the laissez faire standards of other art festivals. The village’s large trees shade many of the vendors’ booths, and the Cathedral’s lush, green grounds offer a cool respite from all there is to see. Free and 41 years old this year, the fair will line the village’s streets with the work of 120 jewelers, wood workers, fiber artists and others. Curated by village craft shop New Morning Gallery, it features 25 artists this year whose work the gallery doesn’t carry, so even those who attend every year will see work they’ve never seen before. Support the church’s outreach programs by buying some of their homemade treats. Or stop in The Corner Kitchen at 3 Boston Way for its delicious house burger made with beef raised and pastured in Brasstown.

Aug. 3-4, Asheville

LEICESTER STUDIO TOUR

The Cathedral of All Souls is a finely crafted building. Designed by Richard Morris Hunt (architect of the Biltmore House) and completed in 1896, the Normanesque cathedral stands sentinel over Biltmore Village and is the distinguished backdrop to the village’s preeminent annual event, the Village Art & Craft Fair. For many, it’s the best arts festival of the year because it’s so relaxed, even by

Call it “Lester” or “Lee-cester,” but you can’t go wrong by taking the Leicester Studio Tour in northwest Buncombe County Aug. 17-18. Some two dozen artists open their studios in this self-guided tour that takes participants through some of the prettiest countryside in Western North Carolina, including picturesque Sandy Mush.

Aug. 17-18, Leicester

(continued on p.40)

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Leisure&Libation Many people start at Wildberry Lodge (135 Potato Branch Road, Leicester), where participating artists have installed a sample of their work. “Then you can go around Leicester and see the artists doing the kind of work you like,” said Lodge owner Ken Cahill. Cahill mentioned Marlow Gates, a second-generation broom maker, as someone especially worth visiting. Half the fun is getting to the artists’ studios. “Living out here is so beautiful that a lot of artists are inspired by it,” Cahill said. “I’ve got one potter whose kiln I can see across the valley. When he fires it up and I can see smoke rising up, I know it’s time to take him a beer.”

7 During the studio strolls, more than 180 artists invite people to learn more about what they do. Work is for sale, and buyers can get to know the artists who made it.

LEXINGTON AVENUE ARTS AND FUN FESTIVAL Sept. 1, Asheville

And then there’s the freaky. The Lexington Avenue Arts and Fun Festival, now 13 years old, is an arts festival for artists whose work might not get hung in a coffee shop, much less a gallery. LAAFF, a free, all-local, all-original festival, is a visual and performance art spectacle that happens on North Lexington Avenue, the nexus of downtown Asheville’s do-it-yourself, independent business ethos. Shops and restaurants here are more than a little out of the mainstream, which describes the festival they inspire.

Though the festival is more than just an arts festival, everything about it is done in a visual way. LAAFF is a treat for the eyes. People bring wildly decorated cars, and everyone can help transform a “regular” car into a funky “art” car. The ever-popular bike jousting takes place every year, before and after which riders circle in sky-high bicycles to the beat of music coming from several stages.

RIVER ARTS DISTRICT STUDIO STROLLS

Every second Sat. thru Nov, Asheville On the second Saturday of the month through November, the River Arts District Studio Strolls give you a glimpse inside the working spaces of the artists who have colonized Asheville’s river business district. The city’s first industrial zone fell into disrepair in the 1950s. Artists attracted to large spaces and cheap rents started moving in 20-some years ago. During the studio strolls, more than 180 artists invite people to learn more about what they do. Work is for sale, and buyers can get to know the artists who made it. Ground Zero for the event is the five-point intersection in front of Clingman Café, whose stout coffee and homemade granola bring artists in for breakfast. For lunch, try their Odyssey sandwich – roast turkey, fresh mozzarella, tomato and house-made pesto on grilled ciabatta.

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Leisure&Libation Photo Captions

1 2 3 4 5 6 7-8

One year after the first fair was held, the Craftsman’s Fair of the Southern Highlands in 1949 was attracting attention.

Today, the Craft Fair of the Southern Highlands attracts hundreds of craft artists and thousands of craft lovers to the four-day events at U.S. Cellular Center in Asheville. Artist Doreyl Ammons Cain captures the fun and flair of the annual Color Fest, Art & Taste of Appalachia coming to Dillsboro on Oct. 5. Also featured at the annual Color Fest, Art & Taste of Appalachia is artist Melba Richards creating plein air painting.

During International Festival Day in Waynesville, dancers from around the world perform on the streets. The Fine Arts and Master Craft Festival, held twice this summer, brings internationally known artists to Banner Elk. #7 is “Winter From a Warm Place” and #8 is “Yellow and Red Gladioli,” painted by Rachel Clearfield, who works in a beautiful downstairs studio in her hay-bale house in Leicester.

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by BILL FISHBURNE

The Power of a Real Estate Review

“How’s the market? What do you think my house is worth?”

ealtors get this question multiple times a month. Typically a person’s single largest investment is their house. They ask about the market when they see a Realtor because they want to protect their investment. If they are young they might want to move into a larger house. If they are middle-aged they might want a house with a larger or smaller yard. If they’re nearing retirement they could be planning to move to a retirement community. Everyone has a reason to ask. The problem the Realtor faces is how to provide the maximum amount of data in a format that can be easily understood and assimilated, and doing it multiple times each week. I meet this need with a process known as a Real Estate Review. It’s not an appraisal, it’s not just a list of sales pulled out of the Multiple Listing Service, and it’s not even a Comparative Market Analysis (CMA). It’s just the facts with a personal touch to give the individual the basic information he or she needs. If they want to go further into the process, fine; but this isn’t it.

A review consists of two, maybe three, parts. First, there is a market overview. What has sold, what hasn’t sold, what is on the market in the area where the person lives. This could 42 CA ITALat LAY | July/August 2013

be as broad as a city or county, or could be as detailed as a neighborhood. It shows trends, recent sales and houses currently on the market. Wouldn’t you like to know what the houses in your neighborhood are selling for? Sure you would. And what the Jones’ are asking for a house that’s similar to yours? All that’s in the first part of the report. Second there is the review of all the local property the person owns. It could be multiple residential units, lots in developments or raw acreage. Agents can pull all this up in a matter of minutes and compare it to the latest monthly, quarterly and annual market trends. The Real Estate Review does not give you a price for your property. It will tell you what you already know and will confirm that the tax department thinks your cottage is a mansion. But it really isn’t a CMA. It’s certainly not an appraisal. It’s just an overview. None of this is a sales pitch, and none of it incurs an obligation. You could ask several agents to help you understand the market in this manner and you might use the experience you gain as a filter to choose between them for when you are ready to buy or sell. But don’t go to the bank and say your $200,000 house is now worth $250,000. Could be, might not be. All the Review gives you is the overview at the macro level. For most everyone, steps one and two provide sufficient information. If you want more you can ask for it, or do it yourself to some extent

using Zillo, Trulia, Realtor.com or other websites that give consumers information on properties currently for sale. But what good is that, really? The Jones’ property might never sell at the asking price. If you price your house the same as theirs then you’ve just joined the ranks of folks whose houses are listed but aren’t really on the market. To really get good information you have to know what has sold. I suggest you take a look at the www.Beverly-Hanks.com website. To my knowledge this the only local site that lists recently sold properties as well as those currently on the market. You can’t get this information at Zillo, Trulia, etc. To utilize this feature, get into the search engine on the right side of the home page and fill in your search criteria. When you finish and click on SEARCH you will get a page showing photos and basic data on up to 12 properties. It will also tell you that you are viewing 1 through 12 of 32, or 132, or whatever your search produced. Note these are ALL the MLS listings that match your data, not just the Beverly-Hanks listings. The next step is to pick a property similar to yours. Say 123 Mystreet in Asheville. Click on that and the listing will open with all the MLS data plus informative videos, charts, graphs and slide shows. At the bottom right you’ll see an area entitled Related Properties. There are two links there. One is for Nearby Properties that are currently for sale. The second link, however, is unique. It is Sold Properties. Click on it and you’ll see similar properties that have sold recently. It will give you the address, the basic characteristics of the home (bedrooms, baths, size, lot size), asking price at the time of the sale, the selling price and the date the transaction closed. All wonderful stuff that is typically known only to local real estate professionals. When your agent provides your review you’ll have to spend time looking it over either with your agent or by yourself. This can be tedious stuff but charts, graphs and videos can help break the monotony of lines on spreadsheets. Add in your own search information (as described above) and you are going to be very well informed. How is your neighborhood doing? Is it ascending or descending? Are the yards neat, are the streets clean? Look at your house from the street. Is the vegetation overgrown? Part of my checklist for a Review is to go to the appropriate county GIS website and rummage around for a tax photo taken back in the old days. Sometimes I’ll take another snapshot with my tablet computer and display the two for the client during the review.

The process of understanding the market is thus underway. Real estate reviews are both enjoyable and helpful so long as both parties realize it isn’t a listing appointment. The objective is to provide enough basic information so the consumer has a handle on what’s really happening in the market. It also gives the agent some exposure to a person who might become a client somewhere down the road. A real estate review is an hour at most, and it’s clearly a win-win situation. Call your local friendly Realtor today and get the ball rolling. Written by Bill Fishburne, the President of the Henderson County Board of Realtors.

July/August 2013

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Building a Solid Business on a Solid Foundation Written By Dasha O. Morgan

44 CA ITALat LAY | July/August 2013

Photos by Linda D. Cluxton

Tunc and Nancy Togar of Togar Rugs in Arden have built their business step by step, brick by brick. This year they are celebrating thirtysix years in business. Over the years, they have focused primarily on selling one-of-a-kind hand made rugs, often antiques—importing them from Tunc’s native country, Turkey, as well as from Iran and Azerbaijan.

Honesty and integrity combined with good customer relations are the foundation of their business. Togar Rugs has grown from a very small company to being considered now the largest Turkish dealer in the United States. They sell wholesale throughout the United States, in Canada and Mexico, but they also sell retail here in Arden at the warehouse. They have a large showroom in Market Square in High Point, one for the January market in Atlanta, and they attend other markets. Throughout the year containers are shipped from Turkey to Savannah, bound for the 12,000 square foot North Carolina warehouse on Long Shoals Road in Arden. So how did all this come about? In the late 1960’s, Tunc Togar received an American Field Service Exchange Scholarship to become a high school student in Placerville, California. When

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he returned to Turkey, he attended the University of Istanbul, where he received an MBA in business. This Business School is considered a sister school of the Harvard Business School with many of the same case studies. Here Tunc learned about Tupperware, which followed a business format of direct sales. Years later he decided the Tupperware format would be a good business plan to follow in selling his imported rugs. Even now Tunc travels on road shows, primarily to South Carolina, Louisiana, Florida and Texas, although there are fewer shows than before. Many times these are held in private homes by private invitation, but sometimes they are held in public locations and customers are informed with private invitations. As a young man, Tunc had many jobs, gaining experience and connections. After Business School he worked with the French company Unilever and was on track to become an executive, but stayed only four months. Then he had a series of other positions. After getting back from the U.S., he worked in the Hilton Hotel in Istanbul, became an Associated Press agent, began working with Time magazine, and later worked in the Istanbul Grand Bazaar, where he learned how to recognize quality rugs and their origins from a Monsieur Akavi. Tunc remembers that Monsieur Akavi would consummate a business deal with only a handshake—something almost unheard of in today’s American market. With Tunc’s ability to speak English, he also worked as a tour guide, taking tourists around Turkey and introducing them to his homeland. On one happy occasion in 1975 he fortuitously met Nancy Pomeroy from Asheville. They were married in 1977 and now have two daughters, who grew up here in Asheville. His daughter Deniz graduated from Carolina Day School; Derin, from Asheville High School. The older daughter Deniz now lives in Turkey with her husband, has just received a Ph.D. in politics, and has three daughters. In fact, many people from Western North Carolina (probably well over 200) had the extraordinary experience of being invited to Deniz’s wedding, in the year 2000, which was held at the breathtaking Ciragan Palace overlooking the Bosphorus in Istanbul. Those who attended say it was a once in a lifetime experience. After the wedding many went on a cruise organized by the Togars along the coast of Turkey and to the Greek Isles. Derin, the younger sister who graduated from the University of Indiana, sang a delightful song at the wedding. She is a talented singer and composer and currently has a contract with Sony Turkey and is in the process of producing a new album, which will be coming out this fall.

Tunc learned about Tupperware, which followed a business format of direct sales. Years later he decided the Tupperware format would be a good business plan to follow in selling his imported rugs.

Just A Little About the Republic of Turkey If you remember any of your history from school, you may be aware that Istanbul was formerly known as Constantinople, which was founded by the Roman Emperor Constantine to be the capital city of the Eastern Roman Empire. After the fall of Rome to repeated Barbarian invasions in A.D.476, Constantinople survived and prospered. In the twelfth century it was considered to be the largest and wealthiest city in Christendom. It boasted many architectural masterpieces, such as the Church of Hagia Sophia, the sacred Palace of the Emperors, the Hippodrome and the Golden Gate, as well as numerous arcaded Avenues and Squares. Constantinople contained (continued on p.48)

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a wealth of artistic and literary treasures. Constantinople survived as such mainly because it was surrounded by two walls of defenses, about a mile apart, and was considered impregnable. However, it was taken in 1204 by the army of the Fourth Crusade and in 1261 by Byzantine Emperor Michael VIII Palaiologos. Then in the year 1453 the twenty-one-year-old Ottoman Sultan Mehmet II considered it a thorn in his side and vowed to conquer it. The British historian Nicolle wrote that the citizens of Constantinople were treated better by their Ottoman conquerors than they had been by the Crusaders in 1204. The Pillage was for only three days (the time allowed by custom, and the Army was pulled out of the city right after the time allowed). By the order of the Sultan, the city was NOT destroyed and the religious buildings protected. Only about 4,000 Greeks died in the siege. In time the name was changed to Istanbul, and it became the capital and largest city of the Ottoman Empire. Tunc remembers that when he was a young man, the city of Istanbul had approximately 800,000 people. Over many centuries Istanbul has had a strategic position on the Silk Road with merchandise pouring in and returning to the Far East. Now almost 20,000,000 people inhabit the city. Although there were some inflationary years in the 1970s, in 2011 and 2012 growth in the Turkish economy was booming. It is very industrialized, buthas many historical sights, including a magnificent coast which attracts many cruise boats and tourists. Has one of the few flourishing economies in the world today. Recent reports indicate, however, that the economy may have slowed somewhat in 2013. Kemal Ataturk was the founder of the modern Republic of Turkey, which grew out of the Ottoman Empire. He became the first president in 1923. Much like Peter the Great of Russia, he took dramatic and drastic steps to modernize the country, bringing it closer to European and Western counterparts. The alphabet was changed so Latin letters were used, rather than the Arabic. He was able to make a clear distinction between government and religion, and he emphasized the creation of a secular state with a parliamentary style government. Up until that time the power had been in the hands of the Muslim clerics. Women no longer had to wear a veil and burka. (continued on p.50)

48 CA ITALat LAY | July/August 2013

Tunc & Nancy Togar July/August 2013

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The codes governing society were modernized. These many changes undoubtedly have been instrumental in positioning Turkey as between the Western countries and the Middle East. Although Turkey is still not a member of the European Economic Community, it is a member of NATO.

The Business Togar Rugs sells fine rugs to decorators and specialty stores and furniture stores. The Togars believe in maintaining close customer relations and offer quality merchandise over quantity. Nancy Togar has become involved in the creative side of the business, helping with all aspects of the business. However now she is primarily helping with design decisions and marketing. The company does sell accessories, such as kilim bags, books, frames, and smaller items, as well as kilim-covered ottomans and chairs, which are unusual, striking, and popular with

50 CA ITALat LAY | July/August 2013

designers. Tunc likes to communicate with his customers the old fashioned way: person-to-person or face-to-face, for better understanding and communication. Decorators often send swatches to begin the process of finding rugs for their projects. The sales force in the warehouse will select a few rugs for the decorator ahead of his or her arrival at the store, or even possibly send it to them on approval. Every year new designs are introduced. Last year a patchwork rug from authentic old Turkish carpets was quite a hit with designers. Rug prices can start as low as $100, with the average rug price being between $500 and $1,500. In addition to selling rugs and furniture, Togar Rugs offers two services to their customers: cleaning hand made rugs and repairing rugs. The cleaning is done the old-fashioned-way, which is most successful. To ensure that all the dirt is removed before water is applied, Tunc had a large wooden tumbler sent from Turkey, to roll the dry rugs and remove the dust and grime.

Only after that, is water applied. The rugs are thoroughly washed on both sides with soap and water by hand and with a soft brush. After they are cleaned, they are rinsed and laid to dry in the open air. The cost for this is $2 per square foot and can take one to two weeks. As for repairing of damaged areas, most of this is done in Turkey, where fine craftsmen can be found. Rugs that need major repairs are sent to Turkey, usually by air, and then returned perhaps a year later in a container by ship. Tunc and Nancy sell exquisite, hard-to-find “special” rugs to furniture dealers, designers, decorators and specialty stores, but do not attempt to supply the big box stores and mass merchandisers. Most of their rugs are one-of-a-kind, and 60% to 70% are semi-

antiques. Tunc finds that the marketplace itself has changed considerably in the last ten years. The Atlanta Market used to be a major area rug market but now is considerably less

Tunc does not believe in borrowing money, financing, or credit and has kept away from these. Being a debt free company has helped finances considerably during these difficult economic years. important to the industry. He has found that the internet has had a “huge impact on buying and selling. It is totally changing the marketing of rugs in the industry.” Fewer buyers are going

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estate Bill Fishburne is all about real

the Client

Bill Fishburne Broker-Associate Beverly-Hanks & Assoc. 400 Beverly-Hanks Ctr. Hendersonville, NC 828-777-0096

is all about

real estate

bfishburne@beverly-hanks.com

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to major markets. The social media and internet sales have taken on a life of their own. Their daughter Derin has been a major force in getting Togar Rugs up to speed with the latest technology and seeing that their company is involved in social media, such as Facebook, Twitter and Pinterest. She has worked hard with the help of Trevor Astey, who is in advertising and sales, and Sales Manager Carlos Palma to develop an up-to-date company website, www.togarrugs.com. that would suit the company’s needs. All of the rugs needed to be photographed in a high resolution format before they could be put on the website. She then turned to Apple Advertising (no relation to Apple Computer) to develop a Data Base of Software which would be appropriate for Togar Rugs. As so many of their rugs are one-of-a-kind, maintaining an accurate up-to-date website is difficult, but Apple Advertising was been able to engineer the software for the site to be constantly current. This has been a major step forward into the 21st century for Togar Rugs.

A Contrarian T u nc To g a r h a s m a d e s o m e u nu s u a l — s ome m i g ht eve n s ay contrarian—decisions over the years. He maintains the price of his rugs and only has one major sale per year, in May. This is totally contrary to most rug dealers. He does not believe in borrowing money, financing or credit and has kept away from these. Being a debt free company has helped finances considerably during these difficult economic years. He has always tried to be careful about expenses. He doesn’t believe in spending a lot of money in advertising and only rarely will you see a Togar Rugs ad in a brochure or magazine. Word of mouth is how people know about his product. His reputation for integrity precedes him. Tunc currently has approximately 10 loyal, full-time employees, who receive both health insurance and a pension. They have been with the company for many years. According to Tunc. “We run a

tight ship, passing along savings to our customers, who are also our friends.” Togar Rugs has not jumped into massmarket production with the big box stores, which demands large quantities of programmed rugs. Programming does not suit the Turkish rug production, where many rugs are primarily made in the home. A programmed rug implies the multiple production of the same identical rug, often in the same color that can be warehoused by the importer for quick shipment to his customers. It is a common way of doing business today in the rug industry. Togar Rugs has only a few collections that are semiprogrammed, such as the Asya-Ushak Collection, the Derin Collection, and the Doku Collection. Togar Rugs has not reproduced popular fashionable designs in less expensive tufted rugs from China or India at a lower cost, (as some companies have) but has concentrated on their original purchasing base of Turkey and surrounding areas, such as Armenia, Azerbaijan, the Caucuses, and Iran/Persia. They have held their course of selling only quality rugs. Tunc himself makes the purchasing decisions for his company. Rugs are left in Istanbul at their warehouse in the old city, which his sister now manages, until he comes from the States to decide if the rugs are to be purchased for export. The company does not sell in Turkey. The Togars often hand pick the rugs, personally, from different parts of Turkey, mainly from the people who actually crafted them. In 2006 he traveled with Nancy to neighboring Azerbaijan to purchase some amazing Caucasian semi-antique r ugs. G etting these purchases through customs proved to be a considerable ordeal, but fortunately the problems were finally solved and an amazing selection of floral Karabagh and Kazak rugs made the journey to the United States. The rugs were striking, with a depth of color and balance. They were relatively small in size, as they had been woven on hand looms by an individual family often for a dowry or for their personal use. Togar Rugs carries a wide selection of styles, such as Oushaks,

Herekes, Kayseri, Ladik, Bessarabians, Karabaghs, Heriz, and Baktiari. With the many political upheavals in that part of the world, the market is continuously changing. For instance, no Persian (Iranian) rugs are allowed to be imported into the United States currently. The United States enacted this embargo on all Iranian products in September 2010.

Carolina Blinds

A Hand Made Rug The rug making process is extraordinarily labor intensive but has been a part of the tribal life for generations. Much like cooking regional dishes, it is an art that is passed from generation to generation with many variations. In particular, a Turkish Kilim is a flat woven rug that is associated with the home and is often made as part of a wedding dowry. Producing a dowry was a labor of love and a measure of the village girl’s upbringing. In Turkey, child labor in the area rug industry is all but nonexistent. In March 2012 new legislation was introduced which mandated compulsory education for 12 years. Primary and secondary education are financed by the state and free of charge in public schools, for both boys and girls. Turkish names of carpets are always directly connected with their place of origin, so the carpet is classified by that distinct name. For instance, Hereke is a town situated between Istanbul and Izmit in northwest Anatolia. It has been known for its production of exceptionally fine hand knotted silk rugs in small sizes. These rugs are unbelievably fine, lush and luxurious. Prices on these silk rugs continue to soar, reaching as high as $90,000 per square meter. Some claim these rugs to be the finest rug masterpieces in the world, with an unbelievably high knot count. To think that there could be 4,360 knots per square inch is hard to imagine, as one silk Hereke in the Nour Collection in Switzerland is said to have. Tunc himself has a fantastic personal collection of rugs, which he started at a young age and many cannot be found in the marketplace today. They are all antique rugs. Some are stunning tribal rugs; others, small silk rugs, which are truly breathtaking to behold. The shine of the silk, combined with the fine thread and incredibly high knot count and beautiful design, is just overwhelmingly beautiful. They are all quite valuable. The Magnificent Carpet Award is given yearly by the Oriental Rug Importers Association during market. ORIA holds an annual celebration to honor the industry’s “best of the best” in creativity and design for many categories and price points. It is a well attended festive event held in January in Atlanta. In 1995 Tunc and Nancy brought home the finest rug award in the Antique Rugs division which is most challenging, and in 2006 they have received the award for the Handmade Category in the $56.01 to $65.00 per square foot price range for a lovely rug with muted colors. This was quite an honor and certainly speaks highly of the company that can be found at 562 Long Shoals Road in Arden, North Carolina.

21 Years of Happy Clients in Western North Carolina

225 Duncan Hill Road Hendersonville, NC 28792 828-697-8525 Toll free: 800-398-2654 carolinablinds.com July/August 2013 | capitalatplay.com 53

by HUNT MALLETT

Summertime Wines for Deck Dwelling

ummer is here, and the time is right for moving out of the house onto the deck and chillin’ round the grill or pool. It’s also prime time for having a picnic or going to the beach. So what do you pair these warm weather activities with in the world of wine? As always, there are no wrong answers - if you have a favorite wine, then just enjoy it. However, if you enjoy trying new and different tastes then a few common sense guidelines might help open up that perfect bottle for warmer weather. I will focus on a few whites and lighter reds that fit the bill. First for picnics. When the activity involves expending energy such as hiking, playing frisbee, or frolicking in the water, you might not want a wine with high alcohol to slow you down. Some lighter, refreshing choices such as Vinho Verde, Riesling (dry or off-dry) or a Provence Rosé could be perfect! Vinho Verde is a Portuguese wine whose name literally means “green wine,” but translates as “young wine”, as opposed to mature wine. It may be red, white or rosé, and it is meant to be consumed within a year of bottling. It has a slight effervesce of

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the wine that comes from malolactic fermentation taking place in the bottle. “Arca Nova” is an example of a locally available Vinho Verde for under ten dollars a bottle. From Germany, the predominant grape Riesling is another good choice. Although it is well known for a sweeter style, it can also be produced in a dry style, as is often the case in the Alsace region of France. Because the grape thrives in a cooler climate, it gains more acidity from the cool nights. When this higher acidity comes into balance with the natural sweetness of the grape, the result is a refreshing, but not cloying style of wine, pleasant for sipping and pairing with a variety of foods. In recent years, the German winemakers have turned to producing a drier style that offers even more options in pairing, and appeals to those that like dry white wine. The Rosés from the south of France can be extraordinary wines with dry, delicate finesse that helps you enjoy the warm weather all the more! I have often preached that those who belittle pink wines have never tried a serious Provence Rosé. Well-made examples of Provençal wine have flavors and aro-

S L E E P WO R L D mas that reflect the garrigue landscape of the region which includes wild lavender, rosemary and thyme. The rosés of the region are normally dry with zestiness derived from their acidity. The grapes used are often a blend of Granache, Carignan, Syrah, Cinsaut and Mouvèdre. Although there are several ways to make Rosé, the Saignée method, or “bleeding,” is used to make the best quality roses. Juice is obtained by stacking up the wine grapes in a tank and letting the grapes’ weight do the crushing. The free-run juice is then fermented into a light, pale salmon-colored wine. What could be better than a glass of Commanderie de la Bargemone Rosé with a loaf of Farm & Sparrow bread and some Looking Glass Creamery “Bear Wallow” cheese? Ahh, Heaven! Oh yes, lest we forget that there are those who can’t bear to leave their red wine behind, fear not! There is a plethora of suitable choices for lighter red wines. When out on the deck, grilling up your favorites meats, sausages, and veggies, I think of Spanish, French, Italian and other New World wines that combine medium-weight grapes like Tempranillo, Grenache, Syrah, Carignan, Barbera and Negro amaro. Often these are blended to produce a very pleasing, easy to drink wine that is food friendly. For instance, the Cotes du Rhone blends from the Rhone Valley of France are made from the same grapes as the Rosés, only these are fully extracted and sometimes fermented and aged in oak barrels. They pair so well with grilled foods, pastas and pizza. A favorite of mine is the “Trignon” Cotes du Rhone, priced in the low teens. So don’t let the summer slip away without trying some of these great wine styles, perfect for enjoying on the deck or out in nature’s beauty. Perhaps the best pairing would involve a sunset!

Hunt is the owner and operator of Weinhaus, located on Patton Avenue in downtown Asheville, North Carolina.

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Success Written by Arthur Treff

Photos courtesy of Medallion Pool & Anthony Harden

is just below

the surface

I recently found a local artist who sculpts all manner of mountain land. With pen and shovel, he blends earth, sky and water into a functional, natural habitat. I found him in a retail pool store bearing the sign: Medallion Pool. Beyond the displays of hot tubs, giant photographs of amazing backyards and samples of pool appliances, is the office of Mark Dorsey, owner of the company and one of the most talented water shape designers in the world.

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Scratch a successful entrepreneur, and you’ll usually find childhood stories just below the surface. It is here that you’ll discover a repeated string of life-shaping events, which have steered him toward success. He isn’t a recent transplant from Monaco or Milan, and no blue blood runs through his veins. Mark and his wife, Lynne, grew up here in Western North Carolina and have discovered what they are very good at: designing and building luxury water shapes. For instance, do you remember your first day as a licensed driver? I do. I became hopelessly lost on roads that I’d seen all my life from windows of the family car. Mark Dorsey did too, but his navigation was compounded by another variable. Minutes after Mark announced that he’d passed his driving test, his father gave him two things: the keys to the family car and a set of blueprints. He was to drive to the Hardees parking lot in Biltmore — which had just been paved — and lay out the parking lines for painting. His younger brother accompanied him on this adventure. “My dad had unlimited faith in his four sons. On my first striping job, he handed me the drawings and told me to ‘just get it done’. Working for him throughout high school was great training for the rest of my career. I had hundreds of experiences in solving problems, interfacing with people, and working hard.” Children who are given responsibility usually put those events to good use for a lifetime. Eager to build upon his paving experiences, Mark enrolled in the civil engineering program at NC State. Summers existed to finance their educations, so Mark, and his three brothers continued striping parking lots and roads for their father. Since he was also a civil engineer-in-training, Mark picked up additional work as a land surveyor. After graduation, Mark worked as an engineer for local firms for almost a decade. He gained experience in design of sewer systems, hydraulics, and concrete reinforcement. Eventually he found the tasks a bit dry: working with drawings, design tables and calculators in an office environment didn’t inspire much creativity. Civil engineering is the backbone of any quality construction activity. It’s very important work, so Mark’s designs and calculations had to be precise. His signature on a document assured that structures to hold back fluids or soil would last a lifetime. The application of engineering theory came easily to Mark. As he reviewed site drawings he could visualize many more details than just plumbing, retaining walls, structural stresses and runoff. He saw how people could use the space, what worked, what didn’t…what was attractive to the eye, and what blended with nature. His interest was widening beyond mere engineering.

Hungering for more experience, particularly in the field, where he could use his rapidly developing design skills, Mark began working for grading companies, who specialize in working with large tracts of land in difficult (steep) conditions. It was in the grading business that Mark became a student of water…how it flows downhill, where it collects and how to contain it. He enjoyed the process of moving the earth to accommodate water, first on paper, then in the field. Intense involvement in his work had been a chronic affliction, so it surprised no one that Mark also began to run the heavy equipment on jobs that he’d designed. Engineering duties were only part of his job description. He had to prepare bids for large jobs, as well as present them to customers. Explaining the numerous geological and structural details as well as the costs to his prospective customers was to become another large step up in his education. Mark Dorsey became a man in demand within design and engineering circles. He was talented with engineering details, yet he stood out among his peers because of his vision; he could shape land and structures not only to perform their intended purpose, but also to be beautiful as well. In addition to grading firms, Mark worked designing and constructing dams for a while, and he also did some bridgework. All of these were experiences that have served him well when he has to place swimming pools on steep WNC hillsides. Mark married Lynne Snelson, who was also exposed to business at an early age. She’s the daughter of, Alma and JB Snelson, the local entrepreneurs who started Leicester Carpet Sales out of the trunk of JB’s car. Mark helped Lynne and family at the carpet store from time to time. It was here that he learned more about the personal side of sales. “Selling is helping people,” says Mark. “You do not sell someone, you help them. You find a need and you meet it. That’s my philosophy, and I’m very passionate about that.” Leicester Carpet continues to do very well. Mark and Lynne Dorsey sold their shares of the store to pursue other interests. During his civil engineering career, he crafted large tracts of land into roads, parks and neighborhoods but Mark wouldn’t be satisfied until he’d created a development of his own, so he and Lynne bought 100 acres with some partners. Keystones of the new development’s value proposition were the amenities. Plans called for an elaborate clubhouse as well as a swimming pool. Mark lost himself in the details of designing this public space. It was during the construction of the pool that Mark and Lynne had an epiphany of sorts: they would go into business designing and building pools and the surrounding architecture. An established company, Medallion Pool, was up for sale, so

“This is the ultimate civil engineering career,” says Mark. “Customers bring me ideas from scenes witnessed in nature, or water features they’ve seen at a resort. If I can dream it, then I can build it.”

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the Dorseys purchased it as a way to get their dream moving. As soon as he bought the company, Mark saw large gaps in the way pool companies approached customers, in terms of design and installation. The majority of pool contractors provided installation services for designs done by landscape architects they’d never met, on a jobsites they’d never seen. This was not a recipe for happy customers or quality work. “A $20K pool, if designed or installed improperly can become a $100K nightmare years later. Pools are far more expensive to repair than poorly built houses…pool repairs are extremely invasive.” The reason is simple. Pools contain prodigious quantities of water, which, are located very close to the house. Large-scale leakage can undermine the soil containing the foundation, rendering the house and surrounding structures unstable. Additionally, the repair process involves a lot of digging, which disrupts most of the landscaping, decks and patios. Building residential water features does not lend itself to the standard house construction model, where a general contractor oversees several specialty subcontractors, for two reasons. First:

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pools are usually considered an accessory or an afterthought to a house building company. Second: if the overseeing contractor isn’t sensitive to pool design and the visual appeal of the whole yard, steps will be skipped, and the customer ends up paying for them over time. Medallion Pool has repaired many such mistakes, and for this reason, they manage everything: the design of the pool and surrounding structures all the way through the installation. This eliminates any gaps in workmanship, and one trade dropping the ball on another. Mark feels that they can deliver a superior quality product adding more value in the process, if he is allowed to manage the entire job. “If, say, a customer has a smaller budget,” Mark says. “I tell them to let me design and build it…all of it, and let’s design the whole yard to that budget, not just the pool. This way, it will come out as planned, with no surprises, for the best value.” Even now, Mark immerses himself in every design detail, and when the construction starts, you won’t find him in the office. Oh no, you’ll see him running heavy equipment. When an engineer is far removed from the actual building process he cannot possibly plan for all contingencies. With Mark dig-

ging the footings he can immediately see if the soil quality is what he expected in his initial pool design. If it’s not, he can react by tweaking the structure. If the soil is better quality than expected, he can save time and money there also. This level of attention may seem strange to a pool installer from Florida, where the soil is sandy and the entire state is as flat as a pool table. Western NC is far from flat and the soil conditions vary wildly, but the biggest reason why Mark still digs the footings is because of his designs. Mark’s ability as an engineer allows his customers the freedom to let their imagination wander, to try something totally different. He designs pools that are nestled into rocky mountainsides, on tiny building sites with very little access for heavy equipment. Many are ‘infinity pools’ which seem to flow out over a distant vista with no visible means of support. Medallion Pools are the ones gracing pages of glossy architectural magazines, and the book ‘Swim’ by Lynn Sherr. His ‘Cloud Pool’ was recently featured on an HGTV special, with more on the way. “This is the ultimate Civil Engineering career,” says Mark. “Customers bring me ideas from scenes witnessed in nature, or

water features they’ve seen at a resort. If I can dream it, then I can build it.” As an architect/engineer, Mark works at the edge of technology. This is an enviable position, for his designs are limited only by imagination. But, Mark is quick to point out that none of his designs would be possible without the support and trust of Medallion’s customers. He wants to design spaces that enhance the lives of those who use them, so Mark takes the time to fully understand family dynamics and how his customers plan to use the outdoor living area. The design path he follows is called functional design. It’s the process of responding to the needs and desires of the family who will use a living area, in such a way that allows their needs and desires to be met. Functional design is both an outcome and a process. As an outcome, it describes a pool scape that works well to fit the customer’s needs; as a process, functional design is a set of practices guided by the principles that deliver this positive outcome. Water shapes, or pools, are living systems that go through changes like anything else that lives outdoors. They are subjected

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to hot and cold, rain and snow. If low chemical use is high on a customer’s list, this must be designed into the pool. If a pool scape is to be used year round, that must also be addressed on the drafting table, before the first shovel hits the dirt. All his designs are fully automated, so at any time, Mark can check on his finished pools’ health with a few simple mouse clicks. Sustainability is also built in from the beginning. Real estate markets have been unpredictable lately, but not Medallion’s business. They have a healthy backlog and continue to attract customers and accolades, not only from Western North Carolina but from other states as well. For the near future, Medallion is working to close a service gap. There are no luxury pool companies servicing the Eastern Tennessee market, and they intend to fill it. Additionally, Medallion is working toward international business. Their functional design process could easily accommodate a

customer, say, in Dubai. Mark could fly out for an initial consultation and a look at the job site, then follow up via phone and Internet. Once the design is approved, a Medallion construction manager could then fly out and oversee the installation. Medallion Pool is a member of the invitation-only Master Pool Guild, an international association containing 108 members worldwide. Mark’s architect/ engineering credentials are rare, even within the Master Pool Guild. His skills continue to be Medallion Pool’s secret weapon. As the accolades keep flowing in for the little company in Western North Carolina, you’ll not see Mark resting on his laurels. No, you’re more than likely to see him ‘resting’ at the controls of a track-hoe by day, and nighttimes, hunkered down in his office designing another complex outdoor living space. In between, he’ll be dreaming of growing his business, because, he knows that if he can dream it, he can build it.

All his designs are fully automated, so at any time, Mark can check on his finished pools’ health with a few simple mouse clicks.

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state

the old north

Charlotte’s Argus Fire Control wins award Argus Fire Control Inc. of Charlotte is one of 57 recipients of the 2013 President’s E Awards for exports. Acting U.S. Secretary of Commerce Rebecca Blank gave the awards near the end of May. This year marks the 51st anniversary of the program, which was established to recognize U.S. companies for success in exporting goods and services. Other N.C. companies that were honored are Advanced Superabrasives Inc., located locally in Mars Hill and Global Business Solutions of Winston-Salem. Blank explained: “These companies truly represent the spirit of American business and entrepreneurship, bringing some of the best and most innovative products and services to the global marketplace with the sought after ‘Made in the USA’ label… In 2012, U.S. exports hit an all-time high of $2.2 trillion, with record levels of sales to more than 70 trading partners, including major emerging markets and 11 free-trade agreement partners.” Argus produces firesuppression equipment that is used by textile, nonwoven, recycling, woodworking and other industries. It supplies manufacturers around the globe.

Winston-Salem a ‘shining example’ of economic development Economic-development efforts and wage growth earned Winston-Salem credibility as one of ten “shining examples of economic development that’s working” in a recent edition of Southern Business & Development magazine. Winston-Salem is one of just 11 Southern communities that witnessed wage growth in the past two years, according to a study by Garner Economics. That wage growth is impelled by the city’s decades-long shift from a manufacturing-based economy to one grounded in the higher-paying health care and life sciences sectors. According to the magazine, that move is most clearly seen in the combined 21,000 employees with Wake Forest Baptist Medical Center and Forsyth 64 CA ITALat LAY | July/August 2013

Brasstown to Buxton, there’s a lot happening across our state More briefs available at capitalatplay.com/briefs

Medical Center and in the significant growth at the Wake Forest Innovation Quarter. However, Winston-Salem’s manufacturing base is still a significant contributor to the city’s economic makeup, including Caterpillar Inc.’s manufacturing plant there and the decision by Herbalife Ltd. to open a plant and generate 500 jobs in the area.

N.C. rising to top for solar investment According to a panel of experts who spoke at the Energy Inc. Summit at the Charlotte Convention Center in late May, North Carolina has become one of most interesting states for solar investment in the nation. Darren Van’t Hof, director of renewableenergy investments of US Bancorp, claims North Carolina is the top state his bank is investing in. He says US Bancorp Community Development Corp., based in St. Louis, has $80 million to $100 million of investment approved for N.C. solar projects. Roger Bredder, director of business development for Arizona-based First Solar, the largest solar manufacturer in the United States, believes the way the industry has grown in North Carolina has been exciting. “It has not been splashy, big projects, but a lot of solid smaller projects built by local companies here,” he explained, “You have a grassroots growth of 5-megawatt projects, and it turns into several hundred megawatts of installed capacity,” Bredder noted. “It’s a wonderful success story.” He further explained, that has happened because North Carolina mandates the use of renewable sources, and state laws create easier ways to finance and build renewable-energy projects. “But the next step for North Carolina is to get involved in those larger projects,” Bredder said. “Those large projects allow for efficiencies and economies of scale. Five megawatts is really not the optimum size for development.” The panel highlighted several challenges in North Carolina. The constant debate on the renewable-energy mandates in the N.C. General Assembly was one cited. Another

challenge pointed out was the 35% N.C. tax credit for solar projects, which Bredder said has helped make the state a top candidate for solar development, is scheduled to disappear at the end of 2015. Additionally, the merger of Duke Energy Corp. and Progress Energy Inc. is still evolving, and the postmerger Duke’s approach to solar projects is not yet clear. However, Van’t Hof noted that every state faces challenges, and the issues here have not yet made North Carolina less attractive for solar development.

Charlotte among happiest cities for job-seeking college grads According to a recent study published by CareerBliss, Charlotte has been titled as one of the happiest cities for job-seeking college graduates. CareerBliss used a measurement called a “BlissScore” and combined it with a cost-of-living adjusted average salary to discover the final rankings. The Queen City ranks second, based on the results of the survey on employee happiness. “Our data reveals that bigger cities are not always better for college grads,” CareerBliss CEO Heidi Golledge noted. “When it comes to salary and the cost of living for young professionals, some smaller metros outranked larger areas,” she explained. St. George, Utah came in first place. Following Charlotte are Houston, Pittsburgh, Detroit, San Diego, San Jose, Seattle, San Francisco, and Boston. Among those cities, San Jose, California offers the largest average salary, which is $82,000.

City of Raleigh moves to buy 12 downtown parcels Raleigh’s city government claims it has set aside $3.73 million to obtain 12 contiguous parcels covering 1.7 acres downtown for economic development. The land is next to a former Salvation Army property that is also being purchased by the city. The 12 parcels are located at 330 E. Hargett St.; 210, 214, 218, 224, 226 and 228 S. Bloodworth St.; and 317, 319, 323, 325, and 327 E. Martin

St. In a another real estate matter, the Raleigh City Council has also approved the acquisition of 225 acres of conservation easements and fee-simple property interests in Orange, Granville and Durham counties. The decision is aimed at protecting water quality in the Falls Lake watershed. The city is acting jointly with the Tar River Land Conservancy, Eno River Association and Orange County in the project. Raleigh says its share will not exceed $280,000.

UNC-Wilmington makes an entrepreneurial move Jim Roberts, a Triangle entrepreneur and Center of Innovation for Nanobiotechnology (COIN) alum, just accepted a position as director for the University of North Carolina at Wilmington’s new Center for Innovation and Entrepreneurship (CIE). He hopes that Wilmington could be the next innovation hub. CIE, which officially opens this fall, will house UNCW’s Small Business and Technology Development Center, future tech transfer operations, and function as an accelerator space for both academic and entrepreneurial quests. According to Roberts, the key to making Wilmington synonymous with innovation is bringing in statewide resources, a process he hopes to initiate as soon as possible. One of his plans is to have an event and bring five of the largest regional employers to explain “the five things that keep them awake at night.” “Five companies with five problems equal 25 new opportunities for entrepreneurs in the audience,” he explains. “So, not only will those five companies have those challenges, but likely those are industry-wide challenges that their competition has as well.” He also intends to get coastal entrepreneurs more involved in statewide events. In addition, he says he will bring statewide resources to the coast. That way, entrepreneurs can bring in more grants and improve their investor presentations.

PTP Next awards grants to three startups PTP Next, which is a volunteer entrepreneur support organization within the Piedmont Triad Partnership, has chosen three Triad startups from ten semifinalists to receive grant support through its most recent business competition. The three chosen companies are: Bio-Adhesive Alliance, a spin-out from N.C. A&T State University that converts pig manure into adhesive for use in asphalt and other materials; Biolucidation, a contract research organization in WinstonSalem; Blue Atom Technologies, also in Winston-Salem, which is using technology developed at Targacept Inc. to help other drug developers prioritize product candidates. PTP Next did not state how much each company is receiving in grant funding, but PTP Next Chairman John Martin said the purpose of each award is to help each company grow. “We think these companies all have the potential to scale in the Triad,” he explained. “These grants can take each one into the next phase of their business plan, advancing the company to an important milestone.” (continued on p.66)

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‘Smart’ meters taking root in N.C. North Carolina’s small towns and rural areas with their own electric utilities are beginning to adopt “smart” meters, which track power use and communicate with central facilities numerous times a day. The town of King’s Mountain, about 30 miles west of Charlotte, started the process last summer. Fayetteville has also begun. According to spokesman Ken Raber, the ElectriCities group is researching smart meters for Wake Forest, Apex and its several dozen other member towns in North Carolina. Wake EMC, which serves northern Wake County and parts of several neighboring counties, began installing the meters in January of last year. Of the state’s 25 other rural electrical cooperatives, some anticipate to move in that direction within the next couple of years. Various large commercial and industrial customers in the urban areas have been using advanced meters for years, partially because it helps them monitor and control costs that are frequently measured in the

tens of thousands of dollars annually. Duke Energy and its Duke Energy Progress subsidiary also wish to install smart meters at a large number of residential locations. Many smart meter systems permit business and residential customers to control their thermostats and lighting remotely from smartphones.

Final tests on HondaJet engine to be completed in July The company that will produce engines for HondaJet said it expects to complete final tests in July, a crucial milestone needed to achieve Federal Aviation Administration certification in the fourth quarter. Successfully completing the test and receiving certification is necessary before full production can begin on the HF120 engine, which will be installed on the $4.5 million lightweight business jet. Greensboro-based Honda Aircraft Co. at Piedmont Triad International Airport will be responsible for manufacturing it. Deborah Case, a spokeswoman

for GE Honda Aero Engines, said a test to determine whether the engine will sustain a certain level of power when encountering a bird is the last certification test. GE Honda Aero Engines is a joint venture created between Honda Aero and GE Aviation in 2004. Following the engine’s certification, the production of the HF120 engine will initially begin in Lynn, Massachusetts at a GE facility. It will ultimately be relocated to Honda Aero’s $27 million facility at the Burlington-Alamance Regional Airport. Honda Aircraft previously said it will delay its effort to acquire FAA certification for the design of the HondaJet until the end of 2014, a delay associated to the timeline for FAA certification of the jet’s engine. GE Honda Aero Engines is now aiming toward the end of 2013 for obtaining its FAA certification. It initially expected to attain FAA certification for the engine in the first half of 2013. Honda Aircraft said that a new prototype of the HondaJet completed its first 60-minute flight in Greensboro.

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Wake County had competition for more jobs It comes as a surprise that Evalueserve Inc.’s recent announcement of its plan to create 400 jobs in Wake County remained discreet during the location search. According to Josh Ellis with the NC Department of Commerce, the research and analytics firm was also heavily considering Cleveland, Pittsburgh, Austin, and Charlotte for its site prior to a committed deal to open one of its knowledge base centers in the Triangle. He noted that Austin and Cleveland were the primary competitors to North Carolina in the midst of securing the deal. To secure that deal, North Carolina is offering the company, based in California, a Jobs Development Investment Grant award, which could produce more than $2.9 million for the company over 10 years, if the company reaches its investment and jobs objectives. Evalueserve Inc. has committed to invest more than $5.9 million in its Wake County facility, although the exact location has not yet been publicized. Ravi Mehrotra, the global business unit head for corporate and professional services, claimed the plan is to open the operation to employees by September 1. Although salaries will vary by job function, the average annual payroll for the new jobs will be about $24 million, which is nearly $60,000 per employee. Evalueserve currently employs more than 2,600 professionals in its research centers globally.

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Can an ESOP keep a roof on your business? An employee stock ownership plan (ESOP) is an employee-owner scheme that provides a company's workforce with an ownership interest in the company. In an ESOP, companies provide their employees with stock ownership, often at no cost to the employees. Shares are given to employees and may be held in an ESOP trust until the employee retires or leaves the company. The shares are then sold. Written by Bill Fishburne Photos courtesy of North American Roofing & by Anthony Harden

If North American Roofing isn’t a name you’re familiar with, The Home Depot might ring a bell. Chances are that if you had a house re-roofed by Home Depot between 1998 and 2003, Brian Verble and North American (NA) Roofing were deeply involved. Verble is President and Chief Executive Officer of the nation’s 4th largest commercial roofing company, located near the Farmer’s Market in West Asheville. Their forté is large, f lat roofs on commercial buildings but that didn’t stop them from virtually single-handedly getting The Home Depot into the residential roofing business. Recently, NA Roofing’s ownership, the Verble family, decided to create an Employee Stock Ow nership Program. The success they have achieved makes a good story. And as with most family businesses it all starts with another good story. Brian Verble, teller of this story, is the third generation to work at NA Roofing. The firm was founded by his grandfather, Carl, in 1979 in Anna, Illinois. Anna is near Jonesboro and the two shared a high school. Anna was the more famous of the two towns because it was the home of the Illinois State Mental Institution. Jonesboro was merely the county seat and site of the third Lincoln68 CA ITALat LAY | July/August 2013

Douglas debate in 1858. Anna was so small in the 1930’s that the major summer employment was picking peaches. That didn’t pay very well, so Carl went off to Southeastern Missouri State College (now University) in Cape Girardeau, Missouri. After World War II he got a job with RCA in Indianapolis, and not too long thereafter he got into home building. All along the route, Carl apparently was a people person. People naturally liked the peach-picking farm boy and gravitated to him. “He had a k nack for work i ng with people. He loved meeting with them and talking to them. But my grandmother actually was even more outgoing,” Brian Verble says. “She also was very entrepreneurial. That wasn’t common in her day and probably wasn’t well received. But in the 1950’s and ‘60’s my grandparents built a lot of houses. They did custom homes and spec homes. They would bring higher income people in to see the amenities they’d build into a small house and then they’d build them a bigger one with even more amenities. They grew the business one house at a time.

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“Grandfather did pretty well at residential construction, so he decided to do something a little bigger. He built a strip shopping center, then built some more. He was building them all over the Indianapolis area and around the Midwest. He built some in Florida, too. Most of them had asphalt and gravel roofs. Down in Florida he found that asphalt wasn’t working so well. In the mid-1970’s the oil embargo tightened up gasoline supplies and refiners changed their formulations to get more gasoline from each barrel of oil.” Verble says the roofer’s for mu lat ion s of a spha lt , a heav y low- end refiner y product, began to su f fer quality issues as the amount of residual oils it contained was reduced. This led to premature cracking in the Flor ida su n. Carl Verble realized he had a problem that was out of his control and began to experiment with various repair products. “Granddad finally decided to try patching a leaking roof with the membrane from a swimming pool,” Brian Verble recalls. “He put a pool cover made of PVC (polyvinyl chloride) on the roof and sealed the edges with heat and various adhesives. The materials were readily available and it worked. “He experimented with EPDM (ethylene propylene diene monomer) liners so the roof seams could go together more easily. That really worked. He told the rubber companies, particularly Carlisle and Firestone, what he was doing with their products. They supported him and we became one of the leading installers of EPDM roofing.” Carl Verble didn’t spend all his time on a roof. His gregarious nature had put him in contact with Indiana’s movers and shakers, including Evan Bayh, then Lieutenant Governor. Verble was named to the original Indiana State Lottery Commission in 1977 after Bayh was elected Governor. One of the friends Verble made while working with Firestone on EPDM roofing was Sunil Kumar, who worked in the rubber company’s industrial products division. Together, Verble and Kumar grew the roofing business beyond what was possible with Carlisle. “They formed a company called ‘Rubber Roofing Sales’ which was a distributor for Firestone roofing products. We became trainers for Firestone sales people nationwide,” Brian Verble says. “We even wrote their training manuals. That was the same time we formed North American Roofing and became the first licensed Firestone roofing

In 1993, seeing the business running well on a nationwide scale with no reason to remain in Indianapolis, NA Roofing moved its headquarters to Asheville.

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contractor.” Kumar went on to head International Specialty Products, an industrial chemical company with more than 400 chemical products and $2 billion in sales. The firm was acquired by Ashland, Inc., in 2012, for $3.2 billion. “Granddad was an amazing person,” Brian Verble recalls. “The people he knew and worked with are just legendary. He worked with my Uncle Pat and Aunt Jane Kay, and I’m sure it was his influence that caused my brother, Mike, to start Mid-States Roofing. They had a different business focus and were quite successful. Later on, they became part of NA Roofing.” Verble compares the old asphalt and gravel roofs with the newer EPDM, TPO (thermoplastic polyolefin) and other polymer materials and says there really is no comparison. “Going to EPDM and other materials changed how we do business. To a great extent it enabled us to get out of the asphalt business. There’s still a demand for asphalt roofs, and we do a lot of them. But our basic roofing material now comes in 10 foot to 50 foot wide rolls instead of off the back of an asphalt truck. “We start with the bare roof. If it’s not bare we clean it up. We get rid of all the old gravel and we dry it out thoroughly. We add insulation above the roof, place coverboard over it and then apply the roofing materials. We seal the seams and make sure nothing can get in around the edges. It’s not heavy, it’s reliable and is the best answer for low- to no-slope roofs. Carl Verble’s developmental work w ith EPDM roof i ng caused the business to “take off like crazy,” as Brian Verble puts it. “We started working on roofing education through the International Council of Shopping Centers. Once the word started to get out we just had to expand nationwide because the demand was there and we had developed the right sealing technology and partnerships. It wasn’t all that easy. While his father struggled to figure out the commercial roofing industry, Brian’s father, C. Michael Verble, was a home builder in Indianapolis. “Dad would build a home and we’d move in,” Brian recalls. “I think we lived in 16 different houses when I was a kid. Dad was growing his business, but nothing was being handed to him. I worked on roofs when I was a kid, and I worked in the warehouse. I think I did just about every job in the business.

In 1998, NA Roofing made a presentation to Home Depot management to show them how they could do that business for them. “They could ring the whole thing through their cash registers,” Brian says.

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“Mom and Dad were both perfectionists. That’s how they built their business. Eventually, they became part of NA Roofing and Dad really honed in on building the company’s sales,” Brian recalls. “He led the Firestone relationship, and in five years we grew to the point we were managing Firestone’s own sales and training their people. NA Roofing’s early accounts included J.C. Penny’s, K-Mart, Service Warehouse and Michelin. In 1985 they landed the Home Depot account, putting roofs on new stores. That business continues today, and Brian says they’ll do about 20 new stores for them this year. Brian’s uncle Pat joined brother Mike in what had become

72 CA ITALat LAY | July/August 2013

the family business and focused his talents on operations. Together, the Verbles patented a new way to fasten an EPDM roof to a building. Called Primalock, the system eliminated leakage at joints and where fasteners had to penetrate the membrane to secure it to the building. In 1993, seeing the business running well on a nationwide scale with no reason to remain in Indianapolis, NA Roofing moved its headquarters to Asheville. “We wanted a better quality of life,” Brian says. Brian attended Duke University on a football scholarship and got to know the state through that experience in addition to working in the family business. After two years he

transferred to Indiana University to finish his degree. Meanwhile, his parents had decided to make the move to get better weather. They also came because of the banking relationship they had established through the years with Charlotte based First Union National Bank (now Wells Fargo). “We were fortunate that 15 to 20 families made the move with us,” Brian says. “I was 27 years old at the time, working in sales. I was also “teching,” which is surveying roofs. I started our North Star division doing roof repairs and preventative maintenance. I also did report writing; roof asset management had showed clients how to budget for

repairs or replacement. That division is now part of our warranty replacement department.” Mike Verble then had what became a great idea. Asking himself “how can we grow this thing,” he noticed that The Home Depot company was doing all kinds of installations —flooring, cabinets, garage doors, carpeting and more— but not roofing. In 1998, NA Roofing made a presentation to Home Depot management to show them how they could do that business for them. “They could ring the whole thing through their cash registers,” Brian says. “We would do in-store advertising for them and bring them additional sales of roofing materials, plus incremental business related

July/August 2013

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to the installations.” company’s board. Michael, their father, is also on the board Home Depot bit on the idea and NA Roofing formed and is semi-retired but still drops in to keep an eye on yet another division to handle the work. Called Installed things. Products USA, doing business as Home Depot Installed “The ESOP came out of a long-range strategy we developed Roofing, the two companies started with a 10-store pilot starting in 2008,” Brian says. “The construction industry project in the Asheville-Greenville-Spartanburg area. had really started to tank. We had a plan in place to go “We showed them how we out and re-brand ourselves. wou ld ma na ge t hei r job s We were primarily installing and pledged to them that we our own NA brand of roofing would not hurt their brand,” systems but that couldn’t Brian says. “They trusted us, really compete with the larger and we became Home Depot national brand names. We Roofers.” didn’t have the advertising The program went from 10 strength they had. It wasn’t stores to 28 markets in just a problem of anyone having five years, operating in 2000 a better product, it was a stores. By 2003 the business problem of their having a had grown to the point that better known product. Home Depot bought it from “I thought we could expand NA Roofing. if we worked with those other “It was a major challenge to manufacturers. In 2007 we The Verble’s on an early us to get that program going, were on ly i n st a l l i n g ou r fishing trip and to manage its growth,” private NA label products from Brian says. “We had to hire the various roofing suppliers, as right people, develop Standard we had been doing since Operating Procedures (SOPs), the mid-1980’s. We found and bring the same consistent we not only weren’t known quality to every market. We also had to train and manage nationwide but we were having trouble keeping up with our own performance. We developed computer programs changes in codes. Also, while we were primarily installing to track leads and get salespeople scheduled to work three black EPDM roofing, energy efficiency was the key to leads a day. That was a lot in just five years. increased sales and that demanded white TPO roofing.” “We learned as we went along. Fortunately for everyone we Feeling as though he and the company were swimming did find some good quality people and excellent managers upstream, the Verble’s collectively realized they could grow who helped us develop a model and expand.” as a top nationwide contractor, but not as a manufacturer. Brian’s brother, Todd, and sister Kathy, are both on the “We put together a sustainable business model,” Verble

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says. “We had learned so much in the Home Depot model that we began to apply it to the rest of the business. We had a repeatable process. We knew how to install the process and how to inspect the expectations. “I had lived and worked in Tampa for five years installing the Home Depot process. When I returned to Asheville it was my responsibility to lead the company in a different d i re c t ion. I c a n’t s ay it often enough that we really were fortunate to have an outstanding staff of creative, energetic and capable people. O u r m a n a g er s were ju st exc el lent . I n 20 03, a f ter selling our Installed Products Division to Home Depot, I began to implement the new plan using the new knowledge we had gained.” Par t of the process developed at Home Depot involves tracking sales leads. Brian The technology now used by NA allows them to develop and track tens of thousands of leads through internal sales and outside sales calls. That customer management system includes not losing track of customers once the roof is installed. “We eliminate gaps in the system,” Verble says. “We use the exact same process whether it’s a local manufacturing company’s roof or a chain with 100 locations. When we’re installing a roof the customer gets total transparency. They

can reach us at any time and they can follow the process of their job on the web. Our on-site managers post pictures as the job moves forward. The owner or manager on the customer side can easily see where we’re at.” As the Verble children became so integral to the business, the question of continuity grew larger and larger. The ESOP was the perfect answer. “We could sell to a private equity company and watch them sell off the pieces; we could sell to a competitor and probably lose our Asheville base and employees; or we could sell the company to the employees,” Verble says. “We clearly thought the ESOP was a better plan.” Allowing the employees to own a portion of the company actually was the only plan. It recognized the efforts of the long-term employees and gave Verble them an option to share in the company’s success. “I’m sti l l vested i n the company,” Verble says. “I didn’t sell all my stock. This is an employee-owned family business, and I have no desire to go anywhere else, to leave Asheville, or to quit. NA Roofing is a special place. This is what we do. This is what I do, and I come to work every day and just think how very fortunate we are to be here.”

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by MIKE SUMMEY

Today’s Sacrifices Can Pay Big Dividends Tomorrow

So you didn’t start out with a silver spoon in your mouth?

hen I was a young man just getting started in life, I struggled. The product of a broken home and with little education, I struck out at the tender age of 15 to make it on my own. I remember those times when I woke up knowing I would have to earn money that day or I wouldn’t be able to eat that night. Too proud to accept handouts from others and unwilling to turn to the government for help, I embarked on a journey that led to a most important discovery. I learned what is required to live the lifestyle of success. Although my first concern was providing for my immediate needs, I couldn’t help but notice people around me who by middle age were living what appeared to be charmed lives. I never missed an opportunity to pick their brains and try to learn how they did it.

What was one of the first things you learned? The first thing I learned was that it is nearly impossible to earn your way to wealth. Sure, high income earners often had big houses, fancy cars, expensive clothes and other trappings of wealth, but I found very few who could sustain their standard of living if they were suddenly unable to work and earn an income. 76 CA ITALat LAY | July/August 2013

I also learned that truly wealthy people were the ones who were able to live on the income from their investments and didn’t need to rely on earned income. They also seemed to be more relaxed and better able to enjoy life. They weren’t facing the daily pressures that having to earn an income to support a lavish lifestyles can bring. I wanted to be like them!

You talk about ‘functional retirement’. What does that mean? My quest for their secret led to the stark realization that getting from birth to death has a cost. What we spend today pays for the days from birth to the present. It’s what we save and invest that pays for the days from death back to the present. Once the income from your investments is adequate to cover the cost of your remaining days on Earth, you have reached what I call “Functional Retirement” and there is no age limit associated with it. It’s the point in life where you are able to choose what you do going forward. If you wake up and want to play golf or go fishing, you can. On the other hand, if you enjoy your work and want to keep doing it, you can and you will become even better at it. You will be more able to apply yourself because you won’t have the pressure of having to do it to earn a living.

What stops people from getting there? Many people lack patience and try to reach “Functional Retirement” too quickly. They play the lottery, invest in high risk speculative ventures or turn to illegal activities in an attempt to get there with little sacrifice. They can’t see themselves ever becoming wealthy so they resign themselves to working the rest of their lives or scrimping by on a meager Social Security check in their elder years. Another telling sign of impatience is people who mortgage their futures by committing tomorrow’s income to buy more today. They spend everything they make plus borrow more to live it up today and don’t worry about the future. These are the ones who struggle to make payments on cars, boats, motorcycles, RV’s and run up big credit card bills. Too many people in America suffer from an “I-Want-It-Now” syndrome. They fail to see how this mentality guarantees an “I-Will-Have-Less” lifestyle later in life. The only way to enjoy a lifestyle that exceeds your ability to earn is to invest part of your earnings and let those investments start earning. Life is like a bank account; you have to make deposits before you can make withdrawals. If you deposit part of your earnings each time you get paid and live on what’s left, gradually your bank account grows. If you keep at it long enough, eventually the earnings from your investments can replace your paycheck. That’s “Functional Retirement.” I use a bank account merely for example, but there are also many other safe and secure investment vehicles; stocks, bonds, real estate, et cetera.

You make it sound simple. Is it? “But,” you say, “How can I invest when I can barely pay my bills now?” Answer: It’s simple. You reduce your standard of living for a period of time just as you would if your income was suddenly cut by 10, 15, or 20 percent and you couldn’t find another job to replace the loss. Is that easy? No. Is it possible? Absolutely. Are you willing to do it voluntarily? Maybe . . . Maybe not.

Here’s a tip Here’s a tip! Pay yourself first. Each time you get paid, take a portion of your earnings and put them aside in some type of savings account. Then force yourself to live on what’s left. Pretend you never got the part you saved. It may mean you live in a smaller house or apartment, drive a smaller car, eat out less or make other sacrifices, but doing so will result in a much higher standard of living in the future. When you’re getting started, it’s not the amount you save, but the fact that you do save that’s important. Developing the habit of saving is the secret to financial success. As long as you are saving and investing regularly, you are on the road to financial independence. The amount you save determines the length of time of time required to reach “Functional Retirement.” Many young people tell me that money isn’t everything; they want to be happy too. But, is one mutually exclusive of the other, or have we just been brainwashed into thinking that way? If you want the real answer, ask elderly people who are struggling to keep a roof over their heads and food on the table. I’ll bet they’ll tell you they wish they had saved and invested when they were younger.

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WORLD news

Not here but there...

McDonald’s in Ohio trend-setter for rest of chain McDonald’s has opened a restaurant in Garfield Heights, Ohio, near Cleveland, that has caught the attention of company executives for its extreme energy-efficiency. At this individual McDonald’s, solar panels provide electricity during the day, geothermal wells heat and cool the building, the lights are all LEDs, and the building’s structure was built with cutting-edge materials that both insulate it and pull pollutants out of the air. The structure also captures rainwater for use in its landscaping, and some interior materials were made from recyclables. Equipping the restaurant in this way reportedly ended up costing nearly $1

million more than McDonald’s standard brand-new remodel, extra money that the franchisee had to cover himself, though it is not yet known if he will recover that money through energy savings in the coming months and years.

Bill of Rights on display For the first time in decades, the New York Public Library is preparing to put one of the original copies of the Bill of Rights on display. The document is one of the original 14 that was drafted and will be shared with Pennsylvania. Its public display will begin in fall 2014, the 225th anniversary of the document being drafted and proposed by Congress.

According to an agreement between New York Public Library and Pennsylvania officials, the document will be displayed alternately by the library and Pennsylvania equally for the first six years. After that, the library, which is responsible for the document’s care, will have it 60 percent of the time that it can be displayed. The public can view the document at the National Constitution Center in Philadelphia starting in fall 2014 until 2017, when it will travel back to New York to the library’s landmark, Stephen A. Schwarzman Building on Fifth Ave. and 42nd St. The copy has been in New York Public Library’s collections since 1896, but the library claims it was formerly unable to display the document for extensive peri-

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ods of time for preservation reasons. The document, presently in the Manuscripts and Archives Division, has been accessible to researchers by appointment. Now, to guarantee the document’s safety during display and while it travels, a special case will be built by the National Institute for Standards and Technology, based on technology developed for the Charters of Freedom at the National Archives. The state-of-the-art preservation measure, which cost $600,000 to make, was part of a gift from library trustee Ed Wachenheim III and his wife Sue. Their gift also supports exhibitions and programs related to the document.

Nike to discontinue Livestrong apparel Athletic apparel giant Nike Inc. recently announced that it will stop marketing products branded for the Livestrong

Foundation anti-cancer charity founded by cyclist Lance Armstrong. The company will suspend its Livestrong apparel at the end of 2013 but will still support the charity with financial contributions. The decision is one of Nike’s recent efforts to distance itself from Armstrong following the stripping of his Tour de France titles and his being barred from sanctioned cycling events due to claims he used performance-enhancing drugs. Since May 2004, Nike has sold more than 87 million Livestrong bracelets and raised more than $100 million for the charity.

MIT to cut nuclear fusion program Due to its U.S. funding being cut, a program that explores nuclear fusion at the Massachusetts Institute of Technology is shutting down. The director of the Plasma Science and Fusion Center at MIT, Miklos Porkolab, said without con-

gressional intervention, the university will lay off 70 employees, including physicists, technicians, engineers and support staff. Reportedly, if MIT’s fusion program shuts down, only two fusion experiments in the U.S. will remain, one at Princeton University, the other at General Atomics, a San Diego firm. Nuclear fusion is perceived as a potential clean alternative to nuclear fission, which is used in today’s nuclear reactors.

Company seeking money to build space telescope A company based in Bellevue, Washington that wants to send robots into space to mine precious metals from asteroids has established another way to use the expensive technology it is developing for its space venture. Planetary Resources Inc. intends to launch an extra space telescope in early 2015 for the general public

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to use to take pictures of their favorite constellations, or to do their own research for the benefit of the world. People who wish to join the operation will have to contribute toward the $1 million price tag. For example, a member of the public can aim the telescope once and take a picture for $200. For $450, they can take three pictures. People can also give more money and donate their telescope time to school children or professional researchers. Planetary Resources cofounder Peter Diamandis claims the company hopes schools and science museums will be the primary beneficiaries of the project.

The Lynnfield Whole Foods plans to grow 10,000 pounds of produce on its roof With the help of two local firms, Whole Foods Market hopes to grow produce on the roof of its new store in Lynnfield, Massachusetts, scheduled to open later this year in the Market Street mall. The soon-to-open Whole Foods Market in Lynnfield will offer its shoppers items the company claims no other major grocery chain has offered before: “rooftop produce,” picked from a field on the top of the store. Tomatoes, carrots, kale, chard, marjoram, basil, tarragon, and more will grow in more than 300 tons of soil contained in a rooftop planter installed over the past several weeks. The space is nearly 17,000 square feet and

is expected to yield 10,000 to 11,000 pounds of produce a year. Whole Foods and its contractors say the commercial roof garden is an experiment that, if it succeeds, could inspire other grocers to do the same, enhancing efforts to expand rooftop gardening. Such gardens not only insulate buildings, lowering heating and cooling costs, but also cut the amount of storm-water runoff, which can overwhelm sewer systems and transport pollutants into waterways. In addition, they harvest fruits and vegetables that do not need to be trucked or flown, reducing transportation costs and emissions. The rooftop produce, a small fraction of Whole Foods’ inventory, will be sold in the Lynnfield store or used in its prepared foods. However, a green rooftop is not cheap. According to the Sustainable Cities Institute, it can cost up to 60 percent more than a traditional roof. Among the challenges considered in the green roofing process was the weight the garden would add to the roof, requiring reinforcement in the building’s support structure with steel joints. Other hurdles included assuring that water used to grow the plants would not seep through the roof, and farmers’ safety as far as not falling from the roof. The first rooftop crops are expected to be ready by the store’s opening in the fall, and will sell for about the same amount as similar items in the store.

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United Airlines offering “subscriptions” for some services United Airlines’ most recent strategy on improving its customer experience is offering annual subscriptions for the carrier’s Economy Plus product and for checked baggage. Although it may not be offered for a long period of time, United recently said it is the only United States-based carrier now providing an annual “subscription” for these services. The new arrangement allows travelers to access Economy Plus for a year starting at $499. Subscribers can select the region where they want the subscription to apply and the number of travelers attached to their subscription. Economy Plus seating with extra legroom is offered on about 700 United mainline aircraft and nearly 180 United Express commuter aircraft. Economy Plus subscription fees do not apply to elite Premier-level Mileage Plus members, for which Economy Plus is complimentary when available. The United baggage check subscription service will let customers prepay standard checked baggage fees for one year, at a fee starting at $349. Customers can modify their subscription by choosing up to two bags, the number of travelers and preferred geographic region.

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Another provision, a long-term care program called “community living assistance services supports” (CLASS) was supposed to take effect last October, but became a casualty of “fiscal cliff” negotiations and was never enacted. as early as 1945, by Harry Truman, and the idea was further refined by John F. Kennedy in 1963.) Fundamentally, Obamacare, according to the National

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Conference of Legislatures, seeks to “expand access to insurance, increase consumer protections, emphasize prevention and wellness, improve quality and system performance, expand the health workforce, and curb rising health care costs.” The underlying idea, according to proponents, is simple: to make affordable health care available to all citizens, at a time when more than 40 per cent of Americans carry no health insurance of their own – mostly because of prohibitive premium prices – to protect against exponentially increasing treatment costs. So the premise of Obamacare is laudable: the greatest nation on earth has a duty to care for all its people, and it intends to pursue that duty. Move over Harry, Jack and Lyndon; here comes Barack. Thus, in 2010, Obamacare’s first provisions went into effect. They included creation of “temporary high-risk pools” for people unable to obtain private health insurance due to preexisting medical conditions and a mandate to include young adults on their parents’ policies. Also, “certain small businesses” that already had insurance plans in place were to receive tax credits to cover specified costs of providing coverage. Another provision, a long-term EL REMMA H 005$ G NISNECS T N I AP

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fficially it’s the federal Patient Protection and Affordable Care Act. Signed into law on March 31, 2010, it is also known as “ACA” or as “federal health reform.” But to critics and supporters alike it is more familiarly called “Obamacare” – a play on words linking it and the president who signed it with Medicare, the government medical insurance program that was originally a cornerstone of Lyndon Johnson’s “Great Society” of nearly half a century ago. (Medicare is still widely believed to have been LBJ’s brainchild; in fact, he only signed off on it. The idea of a national health insurance program was developed

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The Affordable Care Act’s impact on practically everybody

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care program called “community living assistance services supports” (CLASS) was supposed to take effect last October, but became a casualty of “fiscal cliff” negotiations and was never enacted. Also in 2010, Obamacare undertook several “insurance reforms”. It provided for a lifetime cap on the cost of insurance premiums and limited the use of annual caps. It prohibited policies from excluding coverage of children with preexisting conditions. It forbade insurance companies from cancelling coverage except in cases of fraud. It mandated state-level rate reviews for “unreasonable” premium increases and set the percentage of premiums dedicated to actual medical services. And it established a consumer assistance office to act as ombudsman on consumers’ behalf. As part of its emphasis on wellness and disease prevention, the Obamacare program also set up a Prevention and Public Health Fund to provide grants to states to fund such prevention activities as immunizations and disease screenings. It also created yet another entity, the National Prevention, Health Promotion and Public Health Council, whose job is to coordinate federal disease prevention and health promotional efforts, such as declaring war on smoking, physical inactivity and poor nutrition. In addition to Obamacare provisions already undertaken, phasing-in of the following elements is due to take place on New Year’s Day, 2014: Employers will be required to cover all employees or else pay penalties for not doing so. There are certain exceptions for “small” employers. Individuals without any health insurance – from whatever source – will be required to get it, unless they can prove financial hardship or a valid religious objection to being covered. To assist with these two mandates, Obamacare is to create individual or multi-state “insurance exchanges” designed to help both individuals and small businesses purchase the required insurance, with federal subsidies kicking in to limit

Individuals without any health insurance —from whatever source— will be required to get it, unless they can prove financial hardship or a valid religious objection to being covered.

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PA IN T PE RM IT TO PE RM IT ND PER MIT

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premium costs. These cost limits range from 2 per cent for those making $14,483.70 or less per year, to 9.5 per cent for those making $43,560 per year – or a cap of from $24.13 to $344.85 a month respectively. “Additional reforms” to be enacted by the 2014 provisions include prohibiting most policies from denying coverage to anybody – not just children – for preexisting conditions or discriminating based on existing health status. The plan

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penalty for not doing so, was swift and loud, with critics saying that it amounted to an unprecedented governmental attack on personal freedom and a gross misuse of the taxing power of the federal government. In December of 2010 one federal judge officially ruled that the mandatory coverage clause was “an abuse of federal power” and the following month another judge ruled that the provision was toxic, making the entire Obamacare law void, and called for its repeal. In fact, the judge cited Obama’s 2008 statement, “If a mandate was the solution, we can try that to solve homelessness by mandating everybody to buy a house.” But last June, the Supreme Court, by the narrowest of margins, 5-4, upheld the program. Likewise, in January of 2011, the House of Representatives voted 245-189 to repeal Obamacare outright, only to have the repeal bill defeated in the Senate, 51-47. Bitter controversy still surrounds Obamacare, focusing increasingly on the stepped-up powers set to kick in this coming New Year’s Day. Altogether, 27 states have either started or joined in lawsuits against Obamacare. Critics

Bitter controversy still surrounds Obamacare, focusing increasingly on the stepped-up powers set to kick in this coming New Year’s Day. Altogether, 27 states have either started or joined in lawsuits against Obamacare. Critics have pointed out that ACA’s Section 163 “would allow the government real-time access to a person’s bank records.” also places across-the-board monetary caps on coverage and requires companies to guarantee issuance or renewal of policies, and to provide full going-rate coverage for mental health and substance abuse treatment. Reaction to the centerpiece of Obamacare – the requirement that everybody carry insurance, one way or another, or pay a

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have pointed out that ACA’s Section 163 “would allow the government real-time access to a person’s bank records - including direct access to bank accounts for electronic fund transfers” —in much the same way that the IRS is empowered to garnish private bank accounts for nonpayment of taxes— in cases where individuals fail to pay non-covered penalties voluntarily. And in a 2009 column titled “Welcome to Gestapo-care,” author Kevin McCullough said the White House blog was asking citizens to report their fellow citizens who criticized Obamacare, so that steps could be taken to “correct” their spreading of “disinformation.” Meanwhile, locally, employers and insurance companies alike are thrashing about in the undergrowth of Obamacare compliance, trying to keep up with its already enacted provisions and bracing for the 2014 mandates. “While the N.C. Department of Insurance and other involved agencies are making headway in sorting through the countless details and interpretations included in the health care reform bill, there are still a lot of unknowns,” says a message on the North Carolina Department of Insurance website. “They don’t even have a plan set up yet,” one local insurance agent said. “They’re just going with the Federal flow.” “The health insurance carriers I know are tearing their hair out over it,” he added.

The source said that although some businesses are keeping existing employee insurance in place in spite of looming cost increases, so as to make sure their workers experience no change in quality or type of coverage, many others are electing “to drop their employee insurance coverage altogether and just pay the penalty and let the employees look out for themselves.” Shortly after phase one of Obamacare took effect, Michael F. Cannon, director of health policy studies at the Cato Institute, wrote, “Obamacare has created enormous uncertainty. A small business owner doesn’t have any idea what Obamacare’s benefits will cost him … Or what additional benefits he will have to provide. Or what kind of insurance options will be available … All he knows is these things will cost him more —possibly a lot more— and that he’s going to be spending lots of time and money, for the foreseeable future, on tax accountants and attorneys. And he’s going to be much less likely to take on new commitments like expanding or hiring new workers.” To read previous editions of Red Tape, or to view this article online, just scan this QR Code. www.capitalatplay.com/redtape

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CapitalAdventurist

Paddleboarding a once obscure sport, has rapidly moved into the mainstream.

(

By Eric Crews

)

Although the sport has been in existence for decades in the Hawaiian Islands, it is not until recent years that the sport has begun to catch on in other parts of the United States. Paddleboarding is a highly versatile water activity. You can partake in the sport in multiple venues from lakes, to rivers to oceans, offering participants a wide variety of different experiences while paddling.

or most folks, surfing evokes images of sandy beaches, early mornings and long, peeling waves. But while forecasting technology has improved, those predictions are still pretty unreliable. In summer, East Coast swells are few and far between, and if one does materialize, chances are Atlantic beaches’ unruly winds will make even a good swell turn bad. For many mountain area surfers, long drives to the beach that end in less than ideal conditions eventually become more trouble than 88 CA ITALat LAY | July/August 2013

they’re worth. So, instead of studying the latest online forecasts, local surfer Clark Bell opted to convert an older windsurfing board into a standup paddleboard and take to the rivers and lakes around Asheville. He’s not alone. In recent years, more and more people have taken to riding an oversized surfboard standing up, steering with a long, single blade paddle. Bell says the sport affords him the opportunity to get out on the water — be it ocean, lake or

July/August 2013

| capitalatplay.com

river — whenever he wants, rather than waiting for good waves to come to him. Although the sport has been in existence for decades in the Hawaiian Islands, it is not until recent years that the sport has begun to catch on in other parts of the United States. Paddleboarding is a highly versatile water activity. You can partake in the sport in multiple venues from lakes, to rivers to oceans, offering participants a wide variety of different experiences while paddling. r PICKING A BOARD For the beginning paddleboarder, the nearly unlimited types and styles of boards to choose from can prove complicated. With boards ranging from lightweight inflatables that can be stored away indoors to plastic models like the locally-made Liquid Logic Versa to carbon fiber boards made for racing, options abound. When purchasing a board, one further aspect to consider is where your primary paddling destination will be. Whether your choice includes paddling tranquil lakes, catching waves in the ocean, or navigating your way though rocky river currents you will need to determine which board is best for you. Several area outfitters offer paddleboard rentals and demos that allow paddlers to try out the various options before deciding on which board is best for them.

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GETTING STARTED For those interested in getting into the sport or those just starting out, we recommend heading to one of the many lakes in western North Carolina to get your “sea legs.” When my wife and I bought our inflatable paddleboards we thought they’d be a great addition to an upcoming beach trip we’d planned, but we quickly found that the river was our favorite place to paddle. Additionally, the rivers were much more accessible to us given that we live and play in the mountains of Western North Carolina where there are so many great rivers, lakes and streams to paddle. HEADING OUT ON THE RIVER After we mastered the balancing aspect of paddleboarding by taking the boards out to area lakes for practice, we were ready to hit the river. We found river trips to be very exhilarating, because the current of the river adds many new aspects to the sport. One notable aspect is that the higher vantage of a standup helps paddlers see rocks and obstacles much sooner than when you are canoeing or kayaking. While it may not seem that the mostly tranquil waters of the French Broad River through Asheville would be terribly exciting, even the (continued on p.92)

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smallest of rapids or slightest of current of Class I and Class II rapids bring excitement on a paddleboard. Navigating one’s way through some sections of river that have numerous rocks and rapids can be a fun and sometimes difficult challenge that requires a bit of planning, quick thinking and a strong paddle stroke to find the right line through the rapids. But with these challenges comes the dangerous aspect of standup paddle boarding down rivers. The muddy waters of the French Broad River plays host to numerous sub-surface rocks that lurk just deep enough to remain out of sight but not deep enough to avoid striking a fin on the board and launching a paddler from their board. Such was the case on a beautiful Saturday afternoon when my wife and I were nearing our destination at a local riverside bar when her fin hit a rock, catching her off guard and sending her board in one direction while launching her in another into a shallow rocky section with swift current. Luckily she was okay, suffering just a minor injury to her knee that was nothing a little ice and a cold beer couldn’t take care of, but it could have been much worse. For those who don’t have the pension for risk taking, an excellent approach to navigating rapids and shallower water is to kneel down through these sections, lowering one’s center of gravity and making one much more stable on the board. Sections of the French Broad closer to its headwaters in Rosman offer deeper and virtually boulder-free terrain. These sections take longer to complete as the current is less swift and make for an excellent trip for those seeking a gentle excursion down a lazy river. The various sections of the French Broad River between Brevard and Asheville offer paddlers an opportunity to take in a variety of landscapes. From the beautiful farms and forests of Transylvania and Henderson counties through the secluded sections of the Biltmore Estate to the urban center of Asheville, the French Broad certainly offers a section ideally suited for everyone. SEEKING BIGGER CHALLENGES While most standup paddlers are content with the slow moving portions of the French Broad River and find the gently flowing river to provide ample challenges, a handful of paddleboarding enthusiasts are taking STOP DREAMING AND their boards down the fast-moving section of the GRACE AT $449 START SEWING WITH THE MSRP $699 A Savings of $250! French River Gorge near Hot Grace can help you get toBroad the NEW 3 SERIESSprings that is renowned for its rocky ledges and big head of the class when it comes waves. to your sewing projects. • 40 built-in stitches • 1-step buttonholes For Derek Turno, co-owner of Asheville Adventure Rentals, the challenge found in • Built-in needle threader • Drop-in bobbin running the rapids of Western North Carolina’s streams and rivers on a paddleboard brings • 7 accessory feet new excitement to rivers he has grown accustomed to paddling in kayaks. Recently, Turno and his friends were on a quest to make their way through a Class III rapid on the French SOFIA AT $699 MSRP $999 A Savings of $300! Broad River known for its intimidating wave train of 2- to 3-foot waves. Trend setting Soﬁa is full of ideas - the perfect friend for all of your “Lately we’ve been running Big Pillow by staying to the left and avoiding that main hole sewing and embroidery projects. • 70 built-in designs and wave train,” he explains. But he’s • 120 frame patters Sit down with a stylish 3 series and quick to add that this approach “still doesn’t make • 5 font styles discover a new level of creative freedom • 4”x4” embroidery ﬁeld thatnks to a beautiful stitch library, it easy.” • Reads up to 50,000 stitches bright LED sewing lights, a needle per design “When you first drop threader, and ourthe one-step automaticyou have to just bend your knees, put in a low brace into rapid buttonhole. True sewing exhiliaration has never been this easy. and go for it,” Turno said. “Occasionally you have to drop to your knees when you’re going through whitewater, because you get a little scared and don’t want to take a dive off the board. ... It’s still exciting, but it’s always fun to try to do it standing up.” And while running rapids isn’t• SEWING for everyone, Turno believes a lot of people would enjoy it. FABRIC MACHINES BERNINA • BABY LOCK • HORN “Paddling whitewater on a standup paddleboard provides a whole new perspective on the 1378 Hendersonville Road, Asheville (next to Harris Teeter) river,”828-277-4100 he notes.• Mon-Sat, “It’s nice to add a new challenge to an old favorite like the French Broad, 10a-5:30p because I’ve run it so many times that it has kind of lost its luster. Running it on a standup www.ashevillecottonco.com paddleboard is like doing it for the first time all over again.” For The Love of Sewing:

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Eric Crews is a writer and photographer who writes about outdoor adventure sports in the mountains of North Carolina. Follow his adventures online at: www.landofskyadventures.com

So you know when and where

July JULY 4

JULY 6

Tweetsie Fireworks Extravaganza

Annual Roasting Of The Hog And Fireworks Display

300 tweetsie railroad lane in blowing rock , nc

6 pm

Guests can enjoy Wild West family fun and entertainment all day and evening long, ending with the High Country’s most popular fireworks show. Tweetsie will stay open until 9:00 p.m. that day. The fireworks will be rescheduled for July 5 if bad weather occurs. Guests that want an up close and personal view can watch the show from a premium viewing area in the Hacienda, complete with a buffet dinner with all the trimmings. Dinner tickets can be purchased at the park. parking $5

www.tweetsie . com

JULY 11 - 14

Grandfather Mountain Highland Games friday 7 : 30 pm - 11 pm saturday noon - 11 pm sunday noon - 8 pm macrae meadows on grandfather mountain near linville , nc

To carry on and promote the annual Grandfather Mountain Highland Games and Gathering of Scottish Clans, to foster and restore interest in traditional dancing, piping, drumming, athletic achievement, music and Gaelic culture, and to establish scholarship funds to assist students from Avery County High School to study at American colleges and universities.

tickets $5 -30 , under 5 are free . www. gmhg .org

Events

JULY 12

Grandfather Mountain Marathon

beech mountain , nc

For the 47th annual event, the hog is roasted all day to perfection and cut up right in front of the crowd. With music, moon pies, games, and fireworks, this is a family affair that you won’t want to miss. early ticket $7. 50 -15 day of ticket $10 -20 call 828 -387- 9283

JULY 6, JULY 13, & JULY 20

Summer Jazz Festival 7pm | the classic wineseller on 20 church street in waynesville

Each Saturday includes a lavish four-course dinner with the concert. Top jazz artists from the southeast will join composer-pianist, and Steinway Artist, Michael Jefry Stevens.

$39.99 per person | 828 - 452 - 6000 info @ classicwineseller . com

6 : 30 am begins in boone , nc at the appalachian state university and ends on grandfather mountain in linville , nc

This feat is for intense runners. The marathon begins on Boone’s ASU campus, then winds through the breath-taking NC Blue Ridge Mountains, over the Blue Ridge Parkway, and up long steep climbs to McRae Meadows, where you will be greeted by the sound of bagpipes and nearly 15,000 spectators assembled for the Highland Games. Be sure to note that there is no race day registration. Entries are accepted only by US mail or online registration with credit cards. $70 entry fee www. hopeformarrow.org /gmminfo. htm

JULY 13 - 14

Annual bamboo festival

JULY 11

The Bear Run

saturday 9 am - 5 pm 10 am - 4 pm on sunday north carolina arboretum education center

Stephen R. Judge,

7 pm | u . s . 221 & n carolina 105 banner elk , nc

This race is a 5-mile challenging run to the top of Grandfather Mountain, and is not designed to fully walk. Everyone will be held at the top until the last runner is in. A sag van will pick up anyone who does not make it to the 3-mile station within 50 minutes. The last day to register is June 22, 2013 if slots are available. $35

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600 Alliance Court Suite A-1 • Asheville, North Carolina 28806 828-670-9894 • www.aadentalpartners.com {located next to the Biltmore Square Mall}

Learn about bamboo’s artistic value and functionality throughout the festival, which features hands-on workshops, lectures, and demonstrations. Bamboo plants, crafts, and products will also be for sale by festival vendors.

Financial Advisor One Oak Plaza, Suite 106-A Asheville, NC 28801 Tel: (828)348-5216. Fax: (828) Stephen ChFC Email:R. Stephen.Judge@Securities Stephen R. Judge, Judge, ChFC free with the standard parking fee

(continued on p.94)

Financial Advisor Financial Financial Advisor One Oak Advisor Plaza, Suite 106-A Stephen R. Judge, ChFC One Oak Plaza, Suite Asheville, NC 28801 One Oak Advisor Plaza, Suite 106-A 106-A Financial Tel: (828)348-5216. Fax: (828) 348-4309 Asheville, NC 28801 Asheville, NC 28801 One Oak Plaza, Suite 106-A Email: Stephen.Judge@SecuritiesAmerica.com Tel: (828)348-5216. (828) 348-4309 Asheville, NC 28801 Fax: Tel: (828)348-5216. Fax: (828) 348-4309 Email: Stephen.Judge@SecuritiesAmerica.com Tel: (828)348-5216. Fax: (828) 348-4309 Securities offered through Securities America,. Inc., Email: Email: Stephen.Judge@SecuritiesAmerica.com Stephen.Judge@SecuritiesAmerica.com member FINRA/SIPC and Advisory Services

Securities offered through Securit member FINRA/SIPC and Securities through America,. Inc., Securities offered through Securitiesoffered America,. Inc., Securities offered through Securities Ame member FINRA/SIPC and Advisory Services and Advisory Services Securitiesmember offeredFINRA/SIPC through Securities America,. Inc., offered through Securities America Advisors, Inc.,R. Judg offeredmember throughFINRA/SIPC Securities America Advisors, Inc., Stephen and Advisory Services Stephen R. Judge. Representative offered through Securities America Advisors, Inc., Judge. Representative Securities offeredStephen through R. Securities America,. Inc., member FINRA/SIPC and Advisory Services offered through Securities America Advisors, Inc., Judge. Stephen R. America Judge. Representative Representative offered throughStephen SecuritiesR. Advisors, Inc.,

Stephen R. Judge. Representative

July/August 2013

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Events

Golf

Associates SCORECARDS

JULY 12 - 14

Carolina Mountain Ribfest wnc agricultural center fairgrounds

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The festival features World Class professional barbecue competition Chefs from all over the country. They will be serving lip-smacking, award winning BBQ Ribs, Chicken, Brisket, and Pulled Pork as well as vegetarian and seafood dishes. The festival offers fun for the whole family, including a full schedule of Top Name Live Entertainment daily featuring national, regional and local acts. A full Carnival with spectacular adult and children’s rides and games, The Ribfest Arts & Crafts Show, Commercial Exhibits, Custom and Classic Car Show (Sunday 11am-3pm).

Over 43 years of Printing Excellence.

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locate Hende d on U.S lf Club . 64 rsonvi Box betw & Lod lle 308 ge • Hen & Breva een derson rd, N.C . ville, (828 NC 2 olf Sh 872 ) 89 op & 9 1 -702 Tee T 2 imes : (82 8) 8 91-7 141

tickets $5 -30 , under 5 are free . www.wcpshows . com /ribfest. html

JULY 19-21

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This third annual beer fest will mark one of the centerpieces of activity during the Grand Opening Festival of the Beech Mountain Resort Bike Park, and is held in conjunction with the 2013 USAC Gravity Nationals Qualifier held at Beech Mountain Resort July 20-21. Enjoy craft brews, live music, scenic lift rides, lawn games, demos, food, mountain bike rentals, tours of the emerald outback and the new disc golf course. Last year, it featured over 40 different brews, many from North Carolina, including Boone Brewing, Kind Beers, Natty Greene and Sweet Josie. Shuttles will be provided to lodging offices throughout Beech Mountain, and packages are available.

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So you know when and where

ATTE ER

SCOR DATE

friday night concert $8 800 - 468 - 5506

Email: info@hea dwate www.headwater rsoutfitters.com soutfitters.com

Family Owned & Operated Established 1992 Prices are Subj ect to Reservations High Change ly Suggested

OPEN ALL YEA

JULY 18 & AUGUST 15

Rhythm & Brews Concert Series

rds

6 pm – 9 pm downtown hendersonville , azalea parking lot between 3 rd and 4th avenues along king street

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828-252-9867 800-438-8726 91 Westside Drive Asheville, NC 28806

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www.golfassociates.com www.ga-printing.com 94 CA ITALat LAY | July/August 2013

weekend pass $30

Located

in Rosman just outside of Brev ard, Transylvania Coun NC, in ty at the Intersection of the North & West Forks of the Fren ch Broad River and Hwys. 64 and 215

ER OF 200 Ya CENT Yards

Locally owned with customers in ALL 50 states and Canada.

The shows will feature downtown’s first concert event with a completely integrated outdoor beer & wine garden. Featured drinks will include those from Henderson County’s own Sierra Nevada and Southern Appalachian Breweries, as well as the delicious creations of Burntshirt Vineyards, Falderal Winery and Saint Paul Mountain Vineyards. Wristbands and tickets are needed to purchase beer and wine at the event. 828 -233 -3216

JULY 19 & 20

Asheville Lyric Opera presents Carousel july 19

8 pm

july 20

3 pm & 8 pm

Asheville Lyric Opera expands into year round programming with a staged concert of Rodgers & Hammerstein’s beloved musical Carousel. This award-winning work was the legendary duo’s favorite in their entire repertory that includes The Sound of Music, The King and I, and Oklahoma! In addition to the themes of love and redemption,

Carousel includes the unforgettable songs “You’ll Never Walk Alone” and “If I Loved You.” The musical tells the story of two young lovers in a small American coastal town. Quiet mill worker Julie Jordan attracts the eye of Billy Bigelow, a town newcomer who operates the popular carousel. Their pairing creates a stir in the small town, even causing both to lose their jobs.

tickets : adults $30 - $53 , students $17- $35

JULY 26-28

GEORGIA ARNALL BY BETH BOONE

Bele Chere downtown asheville

Largest free arts and music street festival in the Southeast. Great art, music, food, and beer scatter the streets of downtown Asheville each summer. Discover a cool new band, find the perfect piece of art, sample some local cuisine, or enjoy a microbrew. free | www. belecherefestival . com (continued on p.94)

Your Kandinsky or your kid.

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(Located near intersection of Long Shoals and Hendersonville Road)

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July/August 2013

| capitalatplay.com

if you have wanted to meet the people featured in

CA ITALat LAY Come&Celebrate our

2anniversary YEAR with

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SEPTEMBER

5:30-8:30 PM

96 CA ITALat LAY | July/August 2013 Contents:

JOIN US BUSINESS CASUAL ATTIRE for a purely social function

Aug

So you know when and where

JULY 23-28 & JULY 31-AUGUST 4

AUG 1 - 3

BLOWING ROCK EQUESTRIAN PRESERVE ON 1500 LAUREL LANE IN BLOWING ROCK, NC 8AM-5PM The 90th annual Blowing Rock Charity Horse Show is one of the oldest horse show events in the country and has been a Blowing Rock tradition since 1923. Saddlebred, Hunter-Jumper I, and Hunter-Jumper II are part of the shows each year. The Saddlebred Divison already occurred in early June. Enjoy the spectacle and excitement of amateur and high-performance competitors.

7 pm – 10 pm diana wortham theatre at pack place in downtown asheville

Blowing Rock Horse Show

$5 admission www. blowingrockhorses . com / blowing - rock- charity- horse - show/

Mountain Dance & Folk Festival

The nation’s longest running folk festival, the Mountain Dance and Folk Festival showcases the best of the region’s mountain musicians and dancers during its three evenings of indoor performances. The non-profit, all-volunteer Folk Heritage Committee’s mission is to preserve and present the musical heritage of the Southern Appalachian Mountains to audiences from throughout the region and world, for entertainment and education, by producing the annual Shindig on the Green and the Mountain Dance and Folk Festival events.

tickets $10 -20

AUG 3-4

Village Art And Craft Fair

Events

www. folkheritage .org

AUGUST 23-25

HISTORIC BILTMORE VILLAGE SATURDAY 10AM – 7PM | SUNDAY NOON - 6PM A high quality art and craft fair held on the grounds of The Cathedral of All Souls in Biltmore Village, rain or shine. It features over 100 exhibitors from various states, representing the full spectrum of craft media, including jewelry, ceramic, wood, fiber, metals, twodimensional art and more.

Goombay Festival

eagle and market street intersection downtown asheville

This African-Caribbean festival lives up to its West African name, meaning rhythm or drum, with colorful sights and rhythmic sounds. free

free admission

CASH for Gold Broken and Unwanted Jewelry Gold, Platinum, Silver, Diamonds, Coins

WE PAY TOP DOLLAR

for Your Old, Broken, Unwanted Jewelry

JEWELRY

Schedule your in-home gold buying party today! Call Joe Cottrell at 230-5939

1186 Patton Ave. • 254-8681 736 Tunnel Rd. • 299-4440 Mon – Sat 9–7 • Sun 1-6

AQUARIUM & IMPORTS INC. Largest Selection From Around The World Fresh & Salt Water Fish - Corals - Pond Fish Exotic Reptiles - Birds - Small Animals - Supplies 2639 Hendersonville Rd. Arden, NC 28704 828-654-9938 Open: Mon. - Sat. 9:30-7:00, Sun. 12:00-5:00

July/August 2013

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98 CA ITALat LAY | July/August 2013

Black Orthodontics Chose A Bank Whose Approach It Embraces.

Kelly Davis, Professional Banker and Dr. Keith Black, Black Orthodontics

Dr. Keith Black says his orthodontic practice has always been about relationships. He chose Forest Commercial because he knows, like him, they treat clients like friends. “Forest Commercial is convenient, competitive with their rates, and they offer better customer service. They foster an environment where relationships are key. “Their technology enables us to scan all our checks and make deposits remotely from our computer, which makes us more efficient. Yet when we walk in their office, they still know our names. And Kelly Davis, our Professional Banker, is always on top of our

account and proactive in addressing our needs. “I’m in an industry with a lot of young professionals, and I’ve referred several of my colleagues to Forest Commercial because it can take care of their practices and take care of them personally, doing everything from home loans to business and equipment loans. And they’ll do it in a conscientious, efficient manner that means less work with more results. Because that’s what Forest Commercial does for me.” For a closer – and more rewarding – financial relationship for your business or practice, talk to one of our Professional Bankers today. Asheville: 828-255-5711 1127 Hendersonville Road Hendersonville: 828-233-0900 218 North Main Street

ForestCommercialBank.com

Member FDIC

Charlotte: 980-321-5946 122 Cherokee Road, Charlotte

An Asheville-Based Bank Serving Commercial, Professional And Personal Clients.

July/August 2013

BauerFinancial Five-Star Rating

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FEEDING THE COMMUNITY FEEDING THE COMMUNITY Ingles has made a commitment to support organizations that help our community get the food and resources they need Ingles has mademembers a commitment to support organizations that help our community members get the food and resources they need

HUNGER HAS HAS A CURE HUNGER A CURE Through the assistance of local agencies, providing fresh, nutritious food to

Through the assistance of local agencies, providing fresh, nutritious food to people struggling with hunger people struggling with hunger

FORYOUR YOUR HEALTH HEALTH FOR Ingles supports organizations that provide ďŹ nancial and emotional support for

Ingles supports organizations that provide ďŹ nancial and emotional support for community members living with serious illness. community members living with serious illness.

TOOL S FOR TOOL S SCHOOLS FOR

SCHOOLS

VALUABLE LEARNING TOOLS

Ingles Markets has contributed over 10 million dollars to schools to purchase VALUABLE LEARNING TOOLS valuable learning tools and equipment.

Ingles Markets has contributed over 10 million dollars to schools to purchase valuable learning tools and equipment.

FOOD FOR THOUGHT

The BackPack Bunch provides food for students to take home on weekends FOOD FOR THOUGHT when they otherwise would not eat.

The BackPack Bunch provides food for students to take home on weekends when they otherwise would not eat.

100 CA ITALat LAY | July/August 2013