Capital at Play November 2018

Annual Nonprofit Edition

Western North Carolina's Free Spirit of Enterprise

colu m ns

Anything But Beaujolais Time Management p.100

p.18

l e i s u r e & l i b at i o n

Breath, Brain, Movement, &

Self-Care Non-medical

p.115

Wellness in Western North Carolina

Faces of Enterprise p. 22 - 35, 50 - 59, 86 - 95

Faces of Medicine Volume VIII - Edition XI complimentary edition

capitalatplay.com

p. 104 - 113, 130 - 134 November 2018

Office Sales Managers (left to right) Katherine Kaderabek, Vice President; Brian Cagle, Vice President; Elaine Ingle, Vice President; Steve Barnes, Vice President; Sonny Iler, Vice President; Debbie Williams, Executive Vice President (seated)

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| November 2018

To earn enthusiastic referrals, we must provide an experience that is unsurpassed. To consistently exceed those expectations, we need dedicated leadership to ensure our team can focus on our clients’ overwhelming success.

- W. Neal Hanks Jr. -

828.476.4281 | beverly-hanks.com

November 2018 | capitalatplay.com

3

Q&A

Kim Burleson, Director of Operations

HOW DOES A PROFESSIONAL LEADERSHIP TEAM HELP BEVERLY-HANKS ACHIEVE ITS MISSION? To win our clients’ enthusiastic referral, we must provide an experience that is unsurpassed in Western North Carolina. There are a lot of moving parts to a real estate transaction. A well-trained team laser-focused on service requires dedicated leadership. It’s that leadership that helps our agents to be the best they can be.

WHAT ADVANTAGES DOES A PROFESSIONAL LEADERSHIP TEAM GIVE REAL ESTATE CLIENTS? Gone are the days of merely placing an ad in the local newspaper and a sign in the yard.

Simplifying the latest legal issues, advertising trends, and systems for receiving global referrals is a responsibility our leaders take seriously. Less wasted time by our agents means they can focus on their clients, and continuing to play and give BIG. REAL ESTATE AGENTS TEND TO BE INDEPENDENT BY NATURE. WHY DO BEVERLY-HANKS AGENTS R AVE ABOUT THEIR NON-COMPETING MANAGERS? Our managers do not compete with their agents, offering zero doubt in their motivations. At Beverly-Hanks, you can be sure that your manager is there to help you become the best possible real estate professional. Our managers’ primary focus is to coach and grow their agents.

WITH A BIG , DIVERSE LE ADERSHIP TE AM , HOW DO YOU ENSURE THAT E VERYONE IS ROWING IN THE SAME DIRECTION? Our ownership and mission have remained unchanged for over four decades. A local focus on building long-term relationships by exceeding expectations has cultivated a rich culture that is uniquely Beverly-Hanks. That combination provides all the direction our team needs to lead our agents and customers towards overwhelming success.

Come find out why “It’s Different Here.”

148

| November 2018

Holly Dahl, Director of Career Development

Michael Phelan, Vice President of Marketing

Amy Hanks, President of Beverly-Hanks Mortgage Services

Vice President Community Marketing Group, Dan Whalen Amy Ingram, Director of Relocation Services

About Beverly-Hanks Thousands of home buyers and sellers choose us for the results-oriented service that has been our hallmark since 1976. Our strength lies in the ability to provide the services of highly trained, caring REALTORSÂŽ who are experts in their communities.

November 2018 | capitalatplay.com 149

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W

hen I came on board here at Capital at Play in late 2015, the November issue had been published just a couple of weeks earlier, and I remember being moderately surprised that one of the main features was a report on Western North Carolina nonprofits.

The magazine I had interviewed for was, after all, a business publication specifically covering the private, for-profit sector. Still, it was a fascinating, revealing story—it was also the first time this publication had dove deeply into the nonprofit arena—and its underlying message was clear: Nonprofits are a significant economic driver in this region, wielding a major impact upon a considerable number of people, from the organizations’ staff members and ancillary employees to members of the general public directly affected by or benefiting from the activities of those organizations.

Since then, we have published an annual nonprofit report, touching upon a different issue relating to that sector each year, and, in 2017, expanding our coverage to include profiles of a number of area nonprofits’ heads and executive directors. This year we are doing likewise and, as it turns out, there is a notable flip-the-script element at play: Out of the dozen individuals we are profiling fully, nine of them are women (last year seven out of our ten profiles were male executives). In one sense, this is entirely coincidental; when selecting the nonprofits we wanted to include in the feature, we typically did not know yet who their heads were.

In the larger sense, though, and within the cultural context of 2018, it certainly seems serendipitous—kismet, even, should you be of a more cosmic inclination and prone to waiting for the stars to align at the right moments. Here at the magazine we steadfastly steer clear of politics, understanding that the demographic makeup of our readership is necessarily broad and our goal as a member of the media is to be as inclusive as possible in order to start conversations that everyone feels comfortable joining, not just members of a particular tribe or social group.

Just the same, I will have to admit I was pleasantly surprised when I got all the names of the people we would be featuring for our profiles this time around, and, more than just a little bit proud. I hope you will be, too.

Sincerely,

Fred Mills

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Western North Carolina's Free Spirit of Enterprise

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Information & Inquiries Capital at Play is Western North Carolina’s business lifestyle magazine. It embodies the idea that capitalism thrives with creativity—that work requires an element of play. Exploring everything from local industry to the great outdoors, Capital at Play is inspiration for the modern entrepreneur.

In every edition we profile those who take the risk, those who share that risk, and those who support them—telling the untold story of how capitalists are driven by their ideas and passions.

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| November 2018

Your Guide To Asheville’s Finest Properties

$3 M

$5 M

$4.5 M

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49 ACRE EQUESTRIAN COMPLEX

ASHEVILLE ENGLISH MANOR 193 Stratford Road Laura Livaudais | 828.712.5445

14.46 ACRES WITH MOUNTAIN VIEWS

1007 Wayah Road John Clark Kent | 864.784.9918

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John@IvesterJacksonBlackstream.com

CastleLadyHawke.com

$2.295 M

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1820 John Shehan Damian Hall | 828.817.2046 www.tiec.farm

$2.55 M MONTFORD AVENUE

288 Montford Avenue Mike Davis | 828.301.6773 288MontfordAvenue.com

$1.15 M LAUGHING ROOSTER FARM 500 Mountain View Road Britt Allen | 828.450.8166 Britt@IJBProperties.com

$810 K LE PETITE CHATEAU 4 Chantilly Drive Mike Davis | 828.301.6773

Mike@IvesterJacksonBlackstream.com

Laura@IJBProperties.com

BILTMORE FOREST

31 Cedar Hill Drive Mike Davis | 828.301.6773

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$899 K LAKEVIEW PARK 280 Stratford Road PT. 185 & 186

Laura Livaudais | 828.712.5445 Laura@IJBProperties.com

$779 K TOWN MOUNTAIN PRESERVE 7 Woodland Aster Way Britt Allen | 828.450.8166 Britt@IJBProperties.com

EXQUISITE PRIVATE HOME 254 Pearson Drive Laura Livaudais | 828.712.5445 Laura@IJBProperties.com

$898 K EQUESTRIAN PROPERTY 132 Green Meadows Lane Meg Atkinson | 843.601.4191 Meg@IJBProperties.com

$598 K ORGANIC FARM 72 Homefire Cove Road

Kim Gentry Justus | 828.301.3330

Kim@IvesterJacksonBlackstream.com

77 Castle Ridge Road Damian Hall | 828.817.2046

$1.45 M FAIRVIEW ESTATE 488 Lambeth Walk

Kim Gentry Justus | 828.301.3330

Kim@IvesterJacksonBlackstream.com

$882,900 DOWNTOWN CONDO 21 Battery Park Avenue Laura Livaudais | 828.712.5445 Laura@IJBProperties.com

$525 K PLANTATION STYLE ESTATE 135 Parker Jamison Meg Atkinson | 843.601.4191 Meg@IJBProperties.com

2018 | capitalatplay.com IvesterJacksonBlackstream.com | 18 S. Pack Square, AshevilleNovember | 828.367.9001

9

Capital at Play has partnered with Bclip Productions to bring the pages of each edition to life, just for you. Featured at Capitalatplay.com and our Facebook page, we give you exclusive interviews and insider info on the people, places, and faces of Capital at Play has partnered with Bclip Productions to bring the pages of each edition to life, just for you. Featuring a new enterprise throughout Western North Carolina. Visit us on social media or at our website to see the latest 60 Seconds at Play.

second video every two weeks, we give you exclusive interviews and insider info on the people, places, and faces of enterp throughout Western North Carolina. Visit us on social media or at capitalatplay.com to see the latest 60 Seconds at Play NOVEMBER VIDEO

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| November 2018

At Bclip we do more than tell your story. Our business-first mentality and c creativity set us apart from other video production companies. It’s our mis help our customers sell their products, train their staff, and entertain custo video. We strive to eat, sleep, and think like the wonderful companies we w

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F E AT U R E D vol. viii

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60

PROFILES OF TWELVE HEADS OF WESTERN NORTH CAROLINA NONPROFITS

HANNAH RANDALL, KELLY HOLDBROOKS, ANGELICA REZA WIND, MILLICENT BURKE-SINCLAIR, ANNE CHESKY SMITH, SHARON OXENDINE, REBECCA D. TUCKER, SHANNON KNAPP, SAM RUARK-EASTES, KENNY CAPPS, LAURA KIRBY, WILLIAM MURDOCK November 2018 | capitalatplay.com

11

C ON T E N T S n o v e m b e r 2 018

photo courtesy The Omni Grove Park Inn

43

lo c a l i n d u s t r y

The Joy of Giving

Western North Carolina Nonprofits’ Longterm Fundraising Strategies

insight

115

l e i s u r e & l i b at i o n

Non-medical Wellness in Western North Carolina

colu m n

14 A sheville Furniture Repair

Jeremy Winstead

18 The Wine Column:

Anything But Beaujolais Written by John Kerr

briefs

36 Carolina in the West 96 The Old North State

100 Time Management Written by Dawn Starks

p e o p l e at p l ay

136 Asheville Humane Society Taste of Compassion 2018

12

| November 2018

events

22 Faces of Enterprise

138 Autumn in the

mountains is always colorful to the max— and we’re not just talking the leaf biz!

104 Faces of Medicine

NOV 5 – DEC 16, 2018

Give the gift of employment by joining Asheville Express Employment Professionals’ 6th Pay It Forward Hiring Drive as we work to place 100 job seekers from November 5th through December 16th, 2018. Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the season of giving.

Join us in our effort to help put 100 people to work in our community, bringing hope and encouragement to them and their families.

HERE’S HOW YOU CAN HELP 1. Hire an Express employee for at least one week November 5thhelp and put December 16th. Not Joinbetween us in our effort to XXX people to only will you gain qualified help meet encouragement to athem andworker their to families.

POSITIONS TO CONSIDER

MAKE A DIFFERENCE To learn more about the

• File clerk

Pay It Forward Hiring Drive

• Data entry clerk

work in our community that week,and bringing hope how you can and • Accounting clerk

participate, contact your

your needs, but that worker will earn a paycheck

• Receptionist

before the holidays.

• Administrative assistant

2. For each Express employee hired, we will make a $10 donation to MANNA Food Bank. A single

• General labor • Assembly

$10 donation will provide 30 meals to those in

• Forklift Operator

need.

• Pick and pack

3. Share our campaign with other area businesses to assist us with our vision of employing and

local Express office:

1979 Hendersonville Rd Suite B Asheville, NC 28803

• Warehouse • Warehouse clean up

providing a paycheck for 100 unemployed people during the holiday season.

828-654-8101 jobs.ashevillenc@expresspros.com November 2018 | capitalatplay.com

13

nsight

JEREMY WINSTEAD Sanding a piece of furniture photos by Donnie Rex

Catching THE Wave T

When he turned his side hustle into a full-time job, Asheville Furniture Repair’s Jeremy Winstead fortuitously aligned his career with some key area economic trends.

iming, they say, is everything. The swing of a baseball bat; leaving the office before rush hour; an investment in the stock market—from the seemingly mundane to the clearly momentous, we make decisions every day, some on the spot and others with great deliberation. Not all of them carry life-changing implications, of course, but many have the potential to do so.

In the case of Jeremy Winstead, the timing of his and his wife’s decision to move to Asheville couldn’t have been better. Winstead, you see, operates Asheville Furniture Repair which—spoiler alert—repairs, refinishes, restores, refurbishes, and reupholsters furniture, occasionally doing custom building of new pieces. And business, as the saying goes, is good. Very good.

Winstead was originally based in Oakland, California, where he had been a woodworker since 2003, apprenticing as a cabinet maker building custom kitchens, furniture, and architectural millwork. “Eventually,” recalls Winstead, “I got a job running a cabinet shop for a builder. Then I started 14

| November 2018

a side hustle on the weekends doing furniture repair, and found it to be lucrative.”

Lured by the beauty of Western North Carolina, the Winsteads made the aforementioned relocation in early 2016, and that lucrative weekend side hustle became a full-time job which found Winstead’s skills almost immediately to be in great demand. Working out of his 300-sq.-ft. garage using tools he’d accumulated over the years, within only a few months he was already able to hire his first employee, and Asheville Furniture Repair kicked into high gear. Winstead has a theory about why his business took off so rapidly.

“I think that a major reason for our success is how we align with some of the major economic trends happening here,” he says. “For example, Asheville has an influx of new residents— and we fix a lot of moving damage. Asheville has many well-off retirees—and many of our customers are older folks with nice furniture. We do quite a bit of work for the hospitality industry—hotels, B&B’s (air and regular), and restaurants. My time doing [repairs] on the side had shown me that there was a

DECK THE HALLS LIGHTING CELEBRATION Friday 5 - 8 pm – November 16

Opening night features ornament making for children, a performance by the Asheville Symphony Chorus from 6 to 6:30 p.m. and Santa Claus from 5 to 8 p.m.

large demand. Pretty much every person and every business has furniture, and sooner or later they’ll break it. And there aren’t many people out there repairing.

“I also think that we fit in with the Asheville ethos of recycling, reclaiming, and DIY projects.”

Winstead currently has one full-time cabinet maker and one part-time customer service representative on staff, and he notes that he also has close relationships with a number of subcontractors. The company’s revenues doubled from 2016 to 2017, and are on track to more than double again

ONGOING EVENTS November 21 – January 6, 2019 Gingerbread House Display In Partnership with

Santa Claus from 1 to 5 p.m.

Sundays December 2, 9 and 16

“We mostly work on furniture, but see a wide variety of stuff come through the shop. We’ve worked on pipe organs, wooden sleds, front doors for houses, and several works of sculpture.” by the close of 2018. Meanwhile, earlier this year Asheville Furniture Repair moved into a 1,500-sq.-ft. shop on Haywood Road in West Asheville, not too far from the booming River Arts District.

“Working out of the garage drove my wife crazy with the noise and smells,” explains Winstead. “Having a proper shop space has allowed us to invest in more and better tools and to handle a much larger volume of work. We mostly work on furniture, but see a wide variety of stuff come through the shop. We’ve worked on pipe organs, wooden sleds, front doors for houses, and several works of sculpture. Once we

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insight

reassembled a wooden model of an outrigger canoe that a client had gotten in Hawaii!”

No doubt another factor in the company’s success to date has been how it stays on top of industry trends and innovations. Using technology to streamline things for both Winstead and customers, Asheville Furniture Repair has a preemptive form on its website for gathering necessary client information, along with photo uploads of the furniture. Then Winstead can take all the data to get the client set up in his project management and bookkeeping apps, subsequently transmitting quotes via email as well as projected drive times for deliveries—effectively keeping his administrative overhead to a minimum compared to many businesses. “None of this is particularly innovative for the tech world,” says Winstead, “but for a woodworker, it’s pretty neat stuff.”

Looking back and reflecting on the whirlwind that the past few years have brought, Winstead doesn’t seem inclined to slow things down one bit—he’s ready to ramp up the pace even more.

“We’ve been lucky that the demand is out there and continues to increase as we’ve gotten more established. There aren’t many people doing the sort of work that we do, and the few that are around are older and retiring. I can think of three shops that have closed down just in the short time I’ve lived in Asheville. So, the primary challenge has been growing our capacity to meet that demand— training staff, buying equipment, and getting procedures in place.

“My larger goal that I plan to star t putting in motion soon is opening a satellite location in one or more neighboring cities— Johnson City, Greenville, etc. Asheville will continue to be the hub, and we do have occasional customers from as far away as Johnson

“Many of the pieces that people bring in have been in the family for generations, and they often have great stories attached, or serve as a reminder of grandma.”

Thank you to our Clients, People, Community & Profession We are grateful for each of you.

HAPPY THANKSGIVING! www.jpspa.com 16

| November 2018

ASHEVILLE | 828.254.2374 • BOONE | 828.262.0997 • MARION | 828.652.7044

City and Lake Toxaway, but I think we can start tapping [directly] into those markets.”

Ultimately, says Winstead, he does what he does because he genuinely enjoys working with people and their furniture.

“Well, we’re nice people,” he chuckles. “I had a boss early on in my career who told me that he wouldn’t do business with anyone whom he wouldn’t want to invite over for dinner. And I think that’s a good way to approach things. We work in people’s homes, on things that are important to them, and we try to make people feel comfortable and taken care of. We recently worked on a gorgeous oak table. The client had an ancestor who had come over from Germany in the 1880s. That ancestor was a woodworker and had used the oak boards from the shipping crates to make this table.

“Many of the pieces that people bring in have been in the family for generations, and they often have great stories attached, or serve as a reminder of grandma. It’s great to see how happy people are when the pieces are brought back to life.”

L-R: Christina Mason, Jeremy Winstead, & Jonathan Wainscott

Learn more about Asheville Furniture Repair at www.ashevillefurniturerepair.com

BUILDING COMMUNITY THROUGH BUSINESS Giving you opportuni�es to make connec�ons, grow your business and impact the community.

Find you more at www.ashevillechamber.org November 2018 | capitalatplay.com

17

column

Anything But Beaujolais Red and pink wine alternatives to a sputtering Thanksgiving tradition.

I

J

john kerr

is the co-owner of Metro Wines located on Charlotte Street in downtown Asheville.

18

F YOUR THANKSGIVING IS ANYTHING like ours, you’ll soon find your kitchen bursting with a collection of friends and family you’ve cobbled together. And the food you serve is just as diverse as the folks who have taken over your home. Your table will be covered with a jumbled smorgasbord of everyone’s favorite dishes from recipes gathered over generations.

The foods are a diverse lot because every one of us brings to the table a dish that represents our own family tradition. The link of the food and the holiday are permanently intertwined in our childhood memories of what Thanksgiving is. For the adults, wine has always been the traditional beverage. But not until a few decades ago did one wine emerge as de rigueur for the day.

In the 1980s Beaujolais Nouveau elbowed its way into the Thanksgiving tradition. This was due in part to timing. The quaint tradition of Nouveau takes place just before Thanksgiving. To celebrate the new harvest, Beaujolais vintners quickly produce a very young wine. With just a few weeks of aging, the wine is always released the third Thursday in November. The timing with Thanksgiving couldn’t be more perfect.

But it took the might of the wine marketing industry to cement the link between Nouveau and Thanksgiving. The industry poured millions into promotion and, within a few years, the tradition was established.

Soon the quick-buck artists joined the frenzy and whipped up cheap versions. One place filled a

| November 2018

swimming pool with Nouveau so that you could swim in it while you sipped a glass. Since so much plonk Nouveau was produced, most people associated the cut rate version with what all Nouveau tastes like.

When the novelty wore off, French producers had to dump over one million cases. Most people who tried this swill never returned.

Much like the anti-Merlot sentiment, public opinion changes slowly. So, I am not going to try to convince you to serve a real Beaujolais this year—but more on that later. Instead, let’s move on. There are so many other great wines that will complement your feast.

For happy guests you’ll want to serve wines that work with the diversity of tastes and textures present on the holiday table. To cast the widest culinary net, look for wines with a bit more acidity, little oak, and alcohol below 14%.

Don’t forget the basic rule: Have one bottle per person for the day. This might seem like a lot, but remember you’re pouring pretty much throughout the day. You’ll likely end up with bottles left over, but you’ll avoid the possibility of leaving the house to forage for wine at the few open establishments.

J UnLitro 2013

$21 for one liter

There’s nothing better than French grapes grown in Tuscany. Blends of Bordeaux grapes like Cabernet Sauvignon are the foundation for Super Tuscans, now Italy’s most popular type of wine. But other French grapes also grow in Italy, and one wine made from them is perfect for your feast.

UnLitro is a combination of Grenache Carignan, and Alicante Bouschet, a blend normally found in the most southern regions of France. Grenache plays the role of the violin providing the pretty high notes. Carignan and

I AM NOT GOING TO TRY TO CONVINCE YOU TO SERVE A REAL BEAUJOLAIS THIS YEAR—BUT MORE ON THAT LATER. INSTEAD, LET ’S MOVE ON. THERE ARE SO MANY OTHER GREAT WINES THAT WILL COMPLEMENT YOUR FEAST.

Alicante add the base or foundation to the wine, as well as their own spiciness and rustic character.

The blend is aged in concrete tanks which allow micro-oxidation of the wine like an oak barrel but without adding harsh tannins. This produces a complex wine with a Cotes du Rhone weight and the versatility to pair with everything on the table. It’s the French experience with an Italian twist. And the large, one liter bottle on your table adds to the air of celebration.

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19

column

Piaugier Sablet 2016

Hand Work Tempranillo 2017

Cotes du Rhone is arguably the most versatile wine on the planet. Heavy enough to stand up to bolder fare, but light enough to pair with white meat and vegetable dishes. Many consider Chateauneuf du Pape (CPD) the holy grail of southern Rhone.

Those who love it also know it comes with a hefty price tag.

So, the quest is to find the CDP experience at a reasonable price. Aficionados look to the neighboring villages like Gigondas and Vacqueyras for a less costly CDP style wine. These wines will give you about 90% of the joy for around 70% of the price.

But they too have been discovered, and thus their prices are where they are.

You always hear the story that locals keep the best wines for themselves. Well, Piagier is that wine. Never heard of the village of Sablet? The reason is that so little of their wine makes it to America. And because it’s unknown, its price is less than half of what a good CDP costs.

Piagier is an unlikely combination of pretty fruit and rustic structure. The red and black fruits are wrapped in a dusty earthiness along with notes of black tea and freshly ground pepper. If you want a little earth in your glass on Thanksgiving, this is your wine.

Most people wouldn’t serve a Tempranillo with Thanksgiving and they’d be right. The vast majority are made with a large dose of American Oak, which clashes with at least a third of what’s on the table.

Tempranillo lovers, your problem is solved. Three brothers in la Mancha decided to craft an easy drinking, everyday wine that pairs with almost everything. It’s a fruit-driven wine with fresh, ripe blueberries and cherries along with a hint of perfumed lilac. But it’s the touch of young tannins that makes it a bit more rustic and way more interesting.

$20

20

| November 2018

$15 for 1 liter

Hook & Ladder Russian River Pinot Noir 2016 $23

Pinot Noir is the other universal red pairing wine, versatile enough to pair even with heavy fish like salmon. Russian River has always been my favorite because the region produces the prettiest Pinot fruit out there. And Hook & Ladder Pinot is about as inexpensive as a premium Pinot gets.

The wine is enjoyable on its own, so you can sip a bit while the turkey is roasting. But see what happens to it when you pair it with the day’s fare. This lovely, rich wine exudes black cherry and other dark fruits with a hint of spice followed by a dusty cocoa finish.

Premium box wine

$22 to $49 for four bottles of wine Why more people haven’t discovered premium box wine is beyond me. Above all it’s the value. Where else can you buy a quality wine for $6 to $12 a bottle that lasts up to six weeks after you’ve opened it? Often box wine is half the price of the exact same wine offered in a glass bottle. How bad can they be if several of the better Asheville restaurants serve these boxes as their glass pours?

Don’t be the last person to discover premium box wine. Here are a few to consider. Shania Monastrell is a rich jammy red from Spain at $24. Also from Spain is La Nevera Gran Vino Tinto at $24, a rich but not jammy blend of Tempranillo and Garnacha. Herisson Carignan at $38 offers a spicy, slightly rustic French red. And Terra Touros at $24 is a Portuguese blend of Touriga Nacional and Pinot Noir.

Beaujolais Rosé $15 to $22

Sorry, but we’re back to Beaujolais. Before you stop reading, please consider that cru Beaujolais was once more prized than the finest red Burgundy. Its allure comes from its pretty fruit and Pinot weight that make it at once a fun and serious wine. And isn’t that the kind of wine you want on your Thanksgiving table?

Okay, I’ve said my piece. If you’re willing to take a second chance, you can ease back in by trying Beaujolais rosé. Even people who say they will never drink Beaujolais again are enamored by this wine.

All rosé pairs with Thanksgiving, but Beaujolais rosé pairs exceptionally well. Fresh and appealing, they have a little more heft than those from Provence. So, more flavor and weight that stands up to the entire holiday spread. These are wines of pure enjoyment expressing a wide range of red currant and raspberry fruit flavors. Three among the best are Chateau Thivin at $21, Le Rosé d’Folie at $22, and Domaine Dupeuble Pere et Fils at $15.

Hopefully, you will find a wine among these that help you start a new Thanksgiving tradition. But remember, Beaujolais wants you back.

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2018

Faces of

Enterprise “WE PROFILE THOSE WHO TAKE THE RISK, those who share that risk, and those who support them, inspiring others to do likewise, while giving back economically and socially to the communities that support us.” Straight from our mission statement—this is at the heart of what we do every month. In light of that mantra, and displayed throughout this edition, you will find Western North Carolina’s Faces of Enterprise (and on p. 104, Faces of Medicine). These are folks like you. People who live here, raise families here, and ultimately make our communities stronger, better, and more vibrant places to live. If you are a champion of “local” shopping, or if you want to see your dollar go farther in the community—possibly even come back to you through another local transaction— these are the people and businesses you’ll want to patronize.

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The Faces of

Christie’s International Real Estate for the Asheville Area As Asheville and the surrounding areas continue to take an increasingly cosmopolitan turn, Ivester Jackson Blackstream has risen to cater to an expanding affluent community and established itself as the preeminent luxury real estate agency in Western North Carolina. The agency, based in downtown Asheville’s iconic Pack Square, is the triumphant result of the combined experience of Lori Ivester Jackson, her husband, Reed Jackson of Ivester Jackson Distinctive Properties based in Charlotte and Lake Norman, and Ford Elliott of the Greenville-based Blackstream International/Christie’s. As an extension of Christie’s International Real Estate, Ivester Jackson Blackstream offers both the trusted expertise of an international luxury agency, as well as a deep-rooted consciousness of the regional market provided by multigenerational Asheville agents.

Discerning buyers the world over are flocking to the Asheville area, hoping to enjoy our natural beauty, temperate climate, and festive vibe from the comfort of their own home, usually a vacation property and, for luxury buyers, in the $750,000+ price point. With access to an extensive affiliate network, the agents at Ivester Jackson Blackstream/Christie’s are uniquely positioned to find national and even international buyers for local sellers.

An international network would be nothing, however, without a passionate, local team to serve as liaison between seller and buyer. The agents at Ivester Jackson Blackstream aren’t just knowledgeable, they’re natives vested with WNC know-how and decades of real estate experience between them.

There’s Kim Gentry Justus, whose heritage traces back nine generations to some of our area’s founding

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families. Kim’s decade of real estate experience and previous career in advertising sales, coupled with her art and interior design abilities, prove invaluable to her clients.

Agents and sisters Laura Livaudais and Ellen McGuire are third generation Ashevillians, and they bring with them an extensive network of real estate agents and friends. Laura has logged nearly 20 years in the regional real estate market, honing her skills to facilitate successful transactions across WNC. Ellen's expertise on the local market and dedication to building lasting relationships make her an authority on providing an outstanding real estate experience.

Britt Allen, Managing Broker, focuses on business development and sales strategy for the firm and is involved in several philanthropic initiatives in the community.

Combined, these agents bring unparalleled insight and professionalism to every client. That’s a certitude endorsed by the accolades and partnerships the agency has earned, including the title of Christie’s International Real Estate Affiliate of the Year. The Tryon Equestrian Center also chose Ivester Jackson Blackstream as their partner in marketing the upcoming residential development at the equestrian center.

This is only the beginning for Ivester Jackson Blackstream. With 2019 on the horizon, the unique agency intends to continue to strategically grow their downtown Asheville office, adding agents and increasing their regional presence. With such a unique capacity for luxury buyers, that growth is inevitable.

Ivester Jackson Blackstream is an agency unlike any other, marrying international affiliates with hometown experts to connect every client with their dream home.

blackstream

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christie's

18 s. pack square, asheville 28801 - 828.367.9001 - ivesterjacksonblackstream.com | November 2018

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L-R Seated: Kim Gentry Justus, Britt Allen Standing: Laura Livaudais, Ellen McGuire November 2018 | capitalatplay.com

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Faces of Enterprise

The Face of Luxury

Handcrafted Mattresses When Mike Emerson was just 13, he walked into a small mattress store near his home in Cedar Rapids, Iowa, and asked for a job. The company had been handcrafting mattresses since 1946, and when the owner passed Mike a broom, he unknowingly passed on a legacy that would take root in Asheville years later.

Seven years after his youthful start, Mike bought that mattress store. He soon opened a second store, then kept opening them until he had 20 in five states. He semi-retired and moved to Asheville in 2006, and though he retains majority ownership of the business back West, he decided to open another

mattress factory in Asheville, this one named after his son, Colton.

Handcrafted right here in Asheville from the highest-grade, locally sourced components, their selection includes popular offerings like two-sided mattresses that can be flipped, adjustable beds, and pocket-coil mattresses. Colton makes higher quality mattresses than name brands and sells them at the same or even lower cost. They stand by their product with a strong warranty and a comfort guarantee.

Today, Mike rests easy knowing his customers do, too; his greatest satisfaction comes from helping folks across WNC get a good night’s sleep.

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848 hendersonville rd, asheville 28803 - 828.299.4445 - coltonmattress.com | November 2018

The Faces of Inspired Educators

Life’s journey begins with learning. At Carolina Day School, that journey is an exceptional one.

As Asheville’s only accredited co-ed independent day school, Carolina Day School prepares students in grades Pre-K through 12 for college and life by inspiring intellectual curiosity, commitment to excellence, self-advocacy, and character development. At the heart of the CDS experience is the student-teacher relationship. CDS faculty members are highly trained—many with advanced degrees—honing their skills, and continuing their own learning, with ongoing professional development.

Attestation of Carolina Day School’s excellence lies in its students. The class of 2018 received offers of merit

scholarship totaling nearly $4 million and admittance to esteemed programs, including the Egleston Scholars Program at Columbia University and the inaugural undergraduate class at Duke Kunshan University. Even outside the classroom, CDS students excel; since 1994, student-athletes have won 103 individual and team championships and countless state-wide recognitions for debate, theatre, and arts teams.

In keeping with the school's mission statement, Carolina Day School inspires students to become innovative thinkers who communicate with intelligence and clarity, create with vision and purpose, and act with courage and compassion to confidently make a meaningful difference in the world.

carolina day school 1345 hendersonville rd, asheville 28803 - 828.274.0757 - carolinaday.org

Faces of Enterprise

L-R: Marcela Saldivia-Berglund: Middle School Spanish; Meera Shah: Academic Dean, Upper School Physics; Annie Monaghan: Lower School Art; Matthew Buchanan: Grade 5 Math; Mark Driscoll: Key School Math, Social Studies, Technology, Cross Country and Track & Field Coach; Cat Evans: Upper School Humanities, Division Curriculum Chair, Yearbook Advisor

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What’s in a frame? At BlackBird Frame & Art, it could be anything from fine art to personal photographs, keepsakes to large-scale commercial projects. Their clients—residential customers, artists, designers, businesses, museums, and galleries—are almost as varied as the things they frame.

That spectrum of clients and the business’ longevity are a testament to the framer’s diverse talents and selection.

Seven BlackBird staff members hold the CPF designation of the Professional Picture Framers Association, more than any other framing business in the country, and they bring their creativity and passion to every project.

The experience of the staff, combined with the largest

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selection of frame options in WNC and their capacity to process oversized and large quantities of work, make BlackBird capable of properly executing a wider range of projects than any other local framers. Ancillary lines like MoMA merchandise and Flensted mobiles from Denmark, along with local and regional prints, distinguish the shop even further, making BlackBird a go-to destination for interesting and unusual gifts and accessories.

Good design and professional consultation are essential to both the presentation and preservation of artwork and valued memorabilia, which is why BlackBird Frame & Art is WNC’s favored framer.

blackbird frame & art 365 merrimon ave, asheville 28801 - 828.225.3117 - blackbirdframe.com

Faces of Enterprise

The Faces of

Expert Framers

L - R Front row: Jesse Lee, Pat Horrocks (holding Molly) and Natalie Hood Back Row: Georgia Harden, John Horrocks, Victoria Kelley, John Nelson, Alex Moore, Jim McCarthy

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In 1980, Malcolm Morgan and a college friend pooled their resources—a collective $150—and founded Morgan-Keefe Builders.

Since then the business has evolved into one of the most respected homebuilders in Western North Carolina and upstate South Carolina. The company’s unparalleled attention to detail, esteem for quality, and an unrelenting dedication to exceeding their clients’ expectations and desires makes Morgan-Keefe the region’s most trusted name in luxury homes and the preferred builder of WNC’s finest architects.

Over the decades, Morgan-Keefe has assembled a team of skilled professionals, craftspeople, and subcontractors who bring not just expertise but a passion for their clients to the business. From site preparation to laying the last tile, each employee is dedicated to the company’s core principles of integrity, quality, and accountability. That means every employee on their team is focused on satisfying every client, every day—unconditionally.

Morgan-Keefe is committed to providing their clients with innovative and proven construction technologies, including green building construction; they encourage clients to consider a variety of energyefficient and environmentally sensitive construction elements in their custom home design. The result is always a timeless, beautiful home, thoughtfully constructed and built to last.

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Malcolm Morgan, Owner

morgan - keefe builders

6 legend drive, arden 28704 828.693.8562 - morgankeefe.com

The Face of WNC’s Preferred Builders

November 2018 | capitalatplay.com

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Faces of Enterprise

The Faces of

Jewelry Makers

L-R: Andy Marthaler, Tonya Marthaler, & Joe Cottrell

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It’s not their sparkling stones or stunning custom designs that truly differentiate Marthaler Jewelers from other local or even online shops—every store has that—it’s their commitment to customer service.

Andy Marthaler was raised in a small, Midwestern town, the kind of place where everyone knows everyone and where customers are asked questions because folks care, not because they’re hoping for a sale. It was there, at just 16, that Andy started his career as a jeweler. Though his first task was cleaning glass, not crafting jewelry, here he learned the value of authentic service.

Andy dreamed of having his own store, and it was made possible with wonderful customers and friends. Marthaler Jewelers, a neighborly yet upscale shop in the heart of Biltmore Park, brings his hometown’s jewelry store—a place where his mentors were more like family and the customers were remembered by name— to our mountains.

Though the jeweler offers the traditional services and selection of their business, like luxury watches and brilliant pieces that sparkle from their expansive cases, Marthaler Jewelers is becoming the preeminent local jeweler for custom designs. Many customers are looking to repurpose pieces they’ve inherited or that no longer suit their style, and they find the expertise at Marthaler Jewelers to make their dreams a reality.

Artist Britt Gantner brings the custom design to life with CAD (Computer-Aided Design), exercising her artistic eye to create a truly unique piece. Using the EnvisionTec 3D wax printer, those designs are turned into a wax rendering in just a few hours; customers have the ability to look at the piece, try it on, and place the stones in the wax to visualize the finished heirloom. Once approved, the final piece is usually completed in under 10 days.

Marthaler Jewelers offers the most comprehensive experience for custom work in the quickest time, with impeccable craftsmanship and the best value.

Every member of the Marthaler Jewelers team is dedicated to offering the same level of service described in their custom design experience. From Joe Cottrell, whose outstanding reputation in the community is the perfect complement to Andy’s unwavering commitment to integrity; to Sean Berkheiser, a bench jeweler with over 25 years of experience; to Billy McFadden, who honed his bench skills at Tiffany; to the behind-the-scenes talent of Alli Lyons; to the front-of-store, where Alex Clark researches gems and jewelry to share this knowledge with customers; to Tonya, Andy’s wife and co-owner who’s taking that same dedication to community that defines the business to her new nonprofit, Unbroken Circle Project, everyone at Marthaler brings authenticity and expertise to the business and their customers.

Whether it’s lifetime sizing of rings purchased from Marthaler Jewelers or crafting a custom heirloom piece, they cater to every customer with care, courtesy, and grace. Though Marthaler Jewelers may not be the oldest store in town, their roots are deep and their values are unwavering. With honesty and integrity, they’ll continue to craft both beautiful jewelry and lasting relationships with their customers for years to come.

marthaler jewelers 43 town square blvd, suite 130, asheville 28803 828.676.1625 - marthalerjewelers.com November 2018 | capitalatplay.com

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The Faces of Business Branding

Kudzu was originally planted in 2010 with the intention of bringing together creativity and business strategy to serve the marketing and branding needs of small businesses across WNC. With a lot of hard work and the tenacity of its namesake, Kudzu Brands has since grown into a 10-person team of brand, design, web, and content specialists headed by Murphy Capps and Heather Johnson, who joined the business as partner in 2017.

Kudzu Brands is the place where story and strategy intertwine; they combine authentic brand storytelling with intentional business strategy to cultivate the uninhibited growth of their clients. The agency has

been instrumental in the growth of hundreds of businesses, from Asheville, North Carolina, to Chatham, Massachusetts. Their partnerships with visionary, entrepreneurial businesses have not only stimulated the company’s own growth, they’ve also led to accolades for Kudzu such as the Asheville Chamber Sky High Growth Award.

With the purchase of The Brite Agency in 2018, Kudzu became one of the larger, more comprehensive agencies in the region. For both them and their clients, their vision continues to be as their name suggests: fast-growing, visible everywhere, sustainable, and unstoppable.

kudzu brands 29 montford ave, #200, asheville 28801 - 828.357.8350 - kudzubrands.com

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Every house, buyer, and seller is different, and Asheville Luxury Brokers operates under the premise that those differences warrant a unique approach.

As an independent, non-affiliated broker, Sally “Cricket” Benfer is able to custom tailor her approach for every client while always offering a nimble, discreet, and exclusive experience.

It is an approach that’s particularly valuable in the high-end, luxury market, which is where Asheville Luxury Brokers thrives. As an Asheville local, Cricket works one-on-one with discriminating individuals to procure their dream, which may be selling their residence or finding the perfect mountain escape to enjoy with family and friends.

Cricket’s priority rests on offering unparalleled service and making the experience entirely enjoyable and hasslefree. It’s exactly this approach that draws more and more clients to Asheville Luxury Brokers through client referrals and prompts the agency to break sales records every year.

With a consultative approach, solid market data, and expert insight into current inventory, plus the personalized approach of a broker and 25 years of experience, Asheville Luxury Brokers is an exceptional asset for buyers and sellers in the luxury residential market.

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The Face of Unparalleled Real Estate Service

November 2018 | capitalatplay.com

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Goldsmith Molis & Gray, PLLC offers the knowledge and experience of a large accounting firm in the convenient, personalized package of a small one. Every client, from big-name businesses to small-town families, receives both personal attention and time-tested expertise as part of their innovative, easily implementable solutions.

Though the firm has evolved over the years, most recently merging with the firm of Steve Greene CPA in early 2018, their dedication to being accessible and genuinely engaged with their clients has always remained the same. The majority of current partners and principals have been involved with the firm since early 2000 (then GablerMolis), and their expertise and experience are evident in their relationships with their clients.

Those partners include Crystal Goldsmith, specializing in tax issues and minimizing tax obligations; Allen Gray, offering tax expertise, business valuation services, and small business consultation; and Joe Molis, head of the assurance department, who performs audit, review, and compilation engagements for clients.

Principals of the firm include George Gabler, Steve Foster, and Wayne Kevitt (who manages the Brevard location), each specializing in income tax preparation and planning and business consulting, and all providing extensive experience, guidance, and leadership to the tight-knit team of Goldsmith Molis & Gray.

The full-service CPA firm caters to a diverse array of clients, including large and small businesses, individuals, and nonprofit organizations. Local companies in a variety of industries, including nonprofits, hospitality and tourism, manufacturing, medical, professional services, real estate and construction, retail and wholesale, and the service industry, from start-ups to multigenerational family businesses, find exceptional, industry-specific service at Goldsmith Molis & Gray. As a full-service firm, their offerings are manifold too, and include taxes, advisory, audit and assurance, bookkeeping, payroll services, and tax debt resolution.

Though their range of services and specialties certainly distinguishes the firm, it’s their approach to those services that makes Goldsmith Molis & Gray exceptional, and it’s a constant priority across their five locations, found in Asheville, Hendersonville, and Brevard. The firm cultivates a spirit of community in both their employees and clients, prioritizing their relationships in order to form a foundation for informed financial solutions. Goldsmith Molis & Gray has created a culture based on honesty, integrity, dignity, and respect, where clients receive the guidance they need from a firm they can trust.

Accounting can be a lot of things: overwhelming, timeconsuming, intimidating. But at Goldsmith Molis & Gray, the priority is to be accessible to clients in order to provide them with the highest quality accounting, audit/assurance, tax, and related professional services, turning the often-stressful situations of accounting into a process that is supportive, validating, and stress-free.

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L-R Standing: Steve Foster, Allen Gray, Joe Molis Sitting: Crystal Goldsmith and George Gabler

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The Faces of

Tax & Accounting goldsmith molis & gray, pllc

32 orange st, asheville 28801 - 828.771.5018 - gmg - cpa.com November 2018 | capitalatplay.com

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CAROLINA in the

WEST [

news briefs

Becoming a University madison county

Mars Hill University announced over $50 million had been raised for its Building Our University campaign. Alltold, the university was trying to fund eight initiatives, one of which was the completion of Day Hall, which will house classes for the school’s largest undergraduate program, business administration, while providing room to grow a graduate program. The Ferguson Health Sciences Building will be equipped with state-ofthe-art labs and training spaces to meet growing demand for nurses with bachelor’s degrees. The new Athletic Field House will replace the 1960s facility built to serve eight varsity teams with something more appropriate for the university’s 19 NCAA teams. The school must also raise funds for upgrades to the

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Wren Student Union Building and historic preservation of Huffman Residence Hall, built in 1947, which will include modernizing the plumbing and electrical wiring. Other needs include supporting endowments for student scholarships and faculty development and general support for the Mars Hill Fund.

Zero Risk buncombe county

Two corporations fell short of targets for economic development incentives from Buncombe County this year. Linamar, a Canadian manufacturer of jet engine components with operations in Arden, kept one of its promises, adding 250 full-time employees when only 152 were required; but it spent only $96 million of the $143 million on construction and

equipment promised by 2018. Therefore, this year it will not be getting $1.5 million of the $9 million promised and payable annually through 2020. The county’s payments will not be forfeited but deferred.

An amended economic development agreement signed in 2014 allows the value of unearned incentives to be carried forward until such time as the company qualifies. On a smaller scale, Jacob Holm, a manufacturer of nonwoven materials in Enka, will not be collecting $39,000 from the county this year. Jacob Holm exceeded wage targets and met capital investment targets, which are on-track for $45.9 million over five years; but it only hired 44 of the 66 required full-time employees. CEO Martin Mikkelsen, working out of the company’s headquarters in Switzerland, attributed the shortfall to the misconception that trainees hired through temporary agencies would qualify as full-time employees. At a budget work session held later in the month, it was announced the county was still working to close a $1,676,338 gap in its 2019-2020 budget.

After the Fire polk county

Tryon’s Melrose Inn, established in 1889, burned to the ground just before the

A Unique and Independent Real Estate Company since 1979 36

23 Arlington Street Asheville, NC 28801 | 828. 255.7530 | www.appalachianrealty.com | November 2018

96 the old north state

World Equestrian Games. The Inn started taking reservations for horse enthusiasts two years ago, and some were coming from as far away as Germany, Spain, Australia, and Japan. Marilyn Doheny acquired the 19-guestroom bed and breakfast nine years ago, and it had become a popular spot for locals to enjoy their morning coffee or evening wine. Special features included a peacock that wandered the grounds and handicrafts made by Doheny, a quilter of no small reputation. Doheny noticed fire coming through the building’s walls as she returned from taking out the trash, and she ran inside to call 911 and evacuate the building. By the time the Tryon, Columbus, Saluda, and Landrum fire departments and Polk County EMS and Rescue arrived, there was nothing to do but contain the flames. Prior to an investigation, the cause of the fire was believed to have been electrical. When Doheny purchased the Inn, she had been unable to find an insurer willing to cover the property due to its age. While neighbors gathered to watch the Inn burn, they offered Doheny a place to stay, clothes, a check, and a glass of wine. The Tryon Bottle spirits shop organized a fundraiser and set up a table to solicit donations in the plaza downtown. After 23 days, a GoFundMe page had raised $31,701 from 292 people toward the $100,000 goal.

Because Automation Should Serve Humans clay county

Bob Merrill, owner of BC Machining, was recently featured in TechTarget for his utilization of IoT. BC Machining employs 12 in a high-tech, 5,000-sq.-ft. facility in Brasstown, where the remoteness of the operation lends itself better to investing in automation than recruiting qualified technicians. With $3 million worth of equipment, Merrill said it was obvious he was not using about 40% of his capacity, but manual tracking was tedious. Having heard of MachineMetrics’ third-party software hosting at a local conference, he purchased a relatively inexpensive subscription. It took about a day to set up and less than a month to design and set up the architecture, which includes big-screen TVs, tablets, and Chromecast, and cost less than $2,000. The setup collects data manually from operators and real-time from machine feeds. It tracks machine downtime as well as scrap, and sends alerts when production is bogging down. Beforehand, Merrill would learn of downtime via employee spreadsheets the next day, which was usually too late to expedite any problem solving.

Merrill estimates overall equipment

carolina in the west

effectiveness has increased at least 10% since MachineMetrics went live. BC Machining has been in business for 10 years, serving manufacturers of microwave communications equipment, power tools, and tactical medical supplies. Two customers are Fortune 500 companies.

Green for Green watauga county

Almost 200 businesses in the Town of Blowing Rock raised $112,000 in July for construction of the Middle Fork Greenway. The town proclaimed July Middle Fork Greenway Month to call attention to the Round Up for the Middle Fork Greenway initiative. Local businesses collected funds by asking customers to round point-of-sale purchases up to the next dollar, keeping a donation jar, donating a percent of sales for the month, or just writing a check for what they thought they could afford.

The greenway will run between Blowing Rock and Boone, connecting the pocket park at Tweetsie Railroad and Goldmine Branch Park at Niley Cook Road. Funds will be applied to a $430,000 grant from the North Carolina Parks and Recreation Trust Fund, which requires a 100% match.

Work will proceed on a 12-acre, 2/3-mile

192 Brock Creek Road Horse Shoe 28742

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carolina in the west

tract the Blue Ridge Conservancy purchased along the Middle Fork of the South Fork New River with plenty of room for a vegetative buffer. Work on the Blowing Rock Trailhead should begin in the fall. Construction on another section, connecting Appalachian Regional Healthcare System’s Foley Center at Chestnut Ridge and the Shoppes on Parkway, will begin next year. While the initiative is officially over, some businesses are continuing collections.

Financial assistance is also being provided by the North Carolina Division of Water Resources and the Watauga County Tourism Development Authority.

Work before Play buncombe county

Eblen Charities is considering building a $26 million indoor sports complex at the site of the former Beacon plant in Swannanoa. Beacon had manufactured blankets at the site from 1925 until it consolidated operations in South Carolina in 2002. The next year, the building burned to the ground, and the 15-acre site has remained vacant since. (Read about the history of Beacon, “Relighting a Local Beacon,” in the January 2017 issue of this magazine.) Eblen had considered

constructing and operating a field house, an aquatic center, or a track and field complex on the site. But it eventually contracted with the Florida firm Sports Facilities Advisory to conduct a feasibility study to gauge prospects for a facility like the Myrtle Beach Sports Center. It would include courts for basketball, volleyball, and pickleball; fitness training areas; a climbing wall; a ninja course; and offices for sports medicine and administration. The evaluation projected the indoor sports complex would become a regional destination, paying for itself in two years and bringing as many as 17,000 hotel nights to the area by the fifth year of operation. Representatives from Eblen are now holding conversations with state and federal leaders and searching for additional sources of funding. Construction would not begin before 2020.

latter enjoyed success hosting Music on the Rock and small, family-oriented productions. However, a recent survey of patrons indicated they would lean toward consolidation to avoid going to the wrong venue. There is also more parking in Flat Rock. Another factor driving consolidation is the savings that would allow operators to invest in improvements. The Mainstage’s seats are 60 years old, so the venue will be working with a seating specialist from Wisconsin to improve lines of sight for new, cushioned and upholstered seats that Marketing Director Dane Whitlock promises will be, “just as wide, but not as squeaky,” and “awesome.” The theater will also be more ADA-accessible, freshened-up with new carpeting, and equipped with floor lighting and a hearing loop. The downtown venue will remain open through the end of the 2018 season.

Plays without a Squeak

Dinner Everybody Will Like

henderson county

henderson county

The Flat Rock Playhouse will not be renewing the rent on its downtown theater. Instead, all operations will be moved to the Flat Rock Playhouse Mainstage.

The Mainstage opened in 1952, and the downtown stage opened in 2011. The

Steve Chrystal and Brent Parker were coworkers when they started looking for an outlet for their entrepreneurial spirit.

Then, last year, they launched Dining Valet. Like Uber Eats, their business allows people to order restaurant food

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online and have it delivered. The four steps of Diningvalet.com are: search (for a restaurant), choose (your menu selections), pay, and enjoy. Besides making money, the duo enjoys adding value by providing quality meals conveniently for customers—especially when friends or family can’t agree on a place. They also add value for restaurants by reaching out to new customers. Users pay the restaurant’s price for their meals plus a delivery charge, which runs around $5-$7 and is a function of distance travelled.

The business quickly grew to include ten restaurants with delivery within a 15-mile radius of each. The list includes Mexican, pizza, sub, sushi, and Greek restaurants in Henderson County and South Asheville. Drivers run from 12-8PM Monday through Saturday. The model proved so successful, Chrystal and Parker are now looking to hire more drivers and sign contracts with new restaurants.

Fear of Otherness? madison county

Neighbors are trying to shut down a farm of exotic animals. Glenn Fried and Nicole Tai, doing business as Farmony, run Safari Edventure in Walnut Creek, just outside Marshall. While there are

many farms with traditional animals in the area, the couple keeps kangaroos, porcupines, sloths, wolves, lemurs, marmosets, etc. Complaints have been ongoing, but five citizens recently asked the county commissioners to close the operation, complaining of wolves escaping, release of raw sewage into the river, and other safety hazards. The farm’s operators explained the wolf escape occurred when they were out of town and a third-party operator made a mistake. What’s more, neither the wolves nor any animal they keep would be more violent than a household cat. As for the sewage, Farmony’s animals are kept in fenced yards, and the sewage goes to a compost collection area. Farm animals elsewhere in the community are allowed to wander into streams at-will. Since Farmony followed USDA procedures to obtain permissions to operate, County Attorney Donny Laws said the only way the county could shut down the farm would be through zoning violations. Fried and Tai have been issued notices of violation for running an unpermitted zoo/recreational facility in a residential/agricultural district and posting an unpermitted sign. While fines are accumulating at $100/day back to July 13, Tai said the matters had already been cleared with the county’s previous director of zoning and inspections.

: RISC Networks

CASE STUDY

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Something Old & New polk county

Steve and Tracey Groves opened two new shops at the former site of Cowan’s Hardware Store in downtown Tryon.

Trade Street Trading Company and the Carriage Stop sell antiques, jewelry, art, and related items; the floorspace being split down the middle between the two businesses. The latter sells delicate items like gifts and jewelry; the former, bags and more masculine antiques like tumblers and things one might have seen in the barn around the turn of the other century. Steve has been buying and collecting antiques since he was a teen, and Tryon was attractive to the Groves because Tracey is passionate about horse dressage. Supplementing Steve’s inventory, the store received a lot of merchandise from Scott and Karolyn Hooper, who moved their antique shop, Hoop’s, to Fletcher, leaving a void in the Tryon community. For now, the Groves are continuing to refurbish the hardware space. They’ve repaired the roof and redone a lot of shelving while leaving a few items that will evoke memories of the old hardware store. The couple continues to run their financial services business in New Jersey, so their time is split between homes. They are looking

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“We just had our sign installed yesterday, and it looks even better than I imagined!

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forward to hiring somebody to help the store keep more regular hours.

Ancient Storytelling?

stretching back over a century. Members of the Tribal Council wanted to put the culturally- and historically-significant resources in the public trust, especially with the rash of development occurring on nearby properties.

macon county

The Tribal Council of the Eastern Band of Cherokee Indians approved the purchase of Turkey Track Rock. The tribe paid $55,120, or about $10,000 an acre, for a parcel marked by several soapstone boulders with petroglyphs. The handdrawn characters include arrow-like symbols that look like turkey feet and something that looks like tiny human footprints with long toes. The symbols are similar to those on Judaculla Rock, a very large soapstone boulder in Jackson County containing thousands of motifs.

In fact, a chain of soapstone boulders sharing similar characters stretches from Black Mountain to Brasstown.

Nobody has said for certain what the marks mean, but theories suggest they may have been landmarks or visuals for storytelling. Tribal Historic Preservation Officer Russ Townsend is convinced the markings are bona fide and date back 5,000 years. The land had been under Cherokee control until 1819, and it has been owned by the family of the seller, Martha Solesbee, for four generations

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Won’t You be My Neighbor? buncombe county

Biltmore Forest is among 23 candidates expected to make Zillow’s $1 Million City List, joining municipalities with median home values crossing into seven figures. This year, 197 cities made the list, compared to 164 last year. With a median value of $978,900 and forecast growth of 2.7%, Biltmore Forest will be the first North Carolina city to make the list. Nationwide, housing values increased 8.0% last year, but growth is expected to slow to 6.6% in the coming year, with below-average growth for luxury residences. Most of the cities are in coastal areas adjacent to finance or tech hubs. Their neighborhoods are typically exclusive with strict building standards.

California is home to 111 of the cities, with 46 in the San Francisco metropolitan area; New Jersey is home to 41; and New York, 30. With median home values

of $6.9 million, compared to a national median of $217,300, Atherton, California, tops the list. The list is compiled semiannually from surveys of homeowners in 20 metropolitan areas. It has a credibility interval of ±1.1% overall and ±5.0% for any given municipality. Zillow, launched in 2006, is an online, data-driven real estate and rental marketplace.

Foot Potion polk county

Audrey Shaw, a native of South Africa, got the idea to open a foot spa after visiting one in Asheville with a friend on a Groupon deal. She said it forced her to relax. Within months, she found the perfect place for her launch in the back of the Vines of Tryon. She spent a few months converting the kitchen into a soothing space, acquiring comfortable seating for the interior and the outdoor patio. She went for the homey feel rather than the clinical look associated with spas, and she drew décor concepts from South Africa. She even named all her standard footbaths after South African icons. The baths are combinations of natural ingredients developed by her herbalist friend, Dawn Coffey, to achieve various restorative results. Ingredients

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include things like blueberries, goat milk, coconut oil, mineral salts, and rose petals.

Shaw offers 25- and 40-minute sessions.

And for those who simply cannot relax, she provides Wi-Fi so they can soak and work at the same time. Future plans, due to popular demand, include hiring a masseuse and a manicurist. The business is named Le Roux Foot Emporium, and it is open 10AM-5PM Tuesday through Saturday and by appointment Monday.

The Very Best Tree avery county

Larry Smith of Mountain Top Fraser Fir in Newland will be providing the Christmas tree for the White House’s Blue Room this year. White House staff members arrived September 24 to make their selection, which will be cut November 14 and presented to First Lady Melania Trump. Smith’s farm was selected for the honor in a contest in which growers, industry experts, and purchasers vote. It is hosted by the National Christmas Tree Association each year. The tradition, which has been ongoing since 1966, selects the grower of the Christmas tree for the Blue Room and the vice president’s residence.

Smith started growing trees in 1977,

having been mentored two years by his high school football coach. He went into business setting 250 Fraser firs, and he has set trees every year since.

He earned a degree in turf management from Catawba Valley Community College and worked at golf clubs until 1982, when he was able to quit the day jobs and live his passion full-time.

Smith also supplied the Christmas tree for the vice president’s residence when it was moved to the Naval Observatory under security concerns following the 9/11 attacks in 2001. Beau and Rusty Estes of Peak Farms in Ashe County will be providing the vice-presidential Fraser fir this year. They were honored to provide the Blue Room tree in both 2009 and 2012.

Trouble in River City haywood county

Following a challenge, Clyde’s board of aldermen unanimously agreed to uphold the town’s ban on pool halls and other regulations on games of amusement.

Scott Schoen had been operating two pool tables at Big Bun Eatery until he was served a copy of the town’s ban by the police chief. Schoen argued that two tables accounting for only a small

fraction of profits did not make his restaurant a pool hall. Aldermen had researched definitions for pool halls in neighboring communities that allow them, and they seemed to agree one or two tables, run for money and not strictly family use, were sufficient to constitute a hall. Schoen was told the ban went into effect 22 years ago when a business with pool tables became a problem and a fight broke out with the town’s lone police officer. Schoen suggested revising the ordinance to allow up to two tables or perhaps giving him a provisional permit revocable as soon as the first fight or other community threat broke out. He said he was just trying to run a profitable business. Mayor James Trantham tried to explain Clyde was a quiet town that didn’t appreciate the changes Schoen was trying to make; he was also among the first in town to get an alcohol permit. Some aldermen were shocked to hear Schoen say a political candidate’s fundraiser and several church group meetings had been held in the restaurant since the tables were installed. Schoen’s wife, Rubae, argued people nowadays can play with pool apps on their phones, anywhere, anytime.

FA LL: A PER F EC T TIME TO PL A N T

November 2018 | capitalatplay.com

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local industry

The Joy OF

Giving

written by jennifer fitzger ald

“

For nonprofits seeking an effective, long-term fundraising strategy, realizing that donor motivation can be an internal, self-determined action is key. Not to mention adapting to a constantly-changing digital world.

F

undraising is the gentle art of teaching the joy of giving.”

These words by Hank Rosso, founder of the Fund Raising School in 1974, which later became part of the Center on Philanthropy at Indiana University, ring true for many nonprofits across Western North Carolina (WNC). While there are multiple ways that a nonprofit is funded—including grants, bequests, and corporate contributions—dollars generated from fundraising play a vital part in the overall budget.

“Because our daily work to fill plates provides the most basic, fundamental need for over 100,000 people experiencing hunger in WNC, we work very hard to stay on track with fundraising—our mission demands it, and our conscience requires it,” says MANNA FoodBank’s CEO, Hannah Randall. “Every dollar that comes in the door is another 3.5 meals we can provide, and considering that during our last fiscal year, we provided enough food for 15.2 million meals, we know how important it is for us to continue our fundraising efforts to support the growing need for food across WNC.” And keeping the fundraising events relevant and fresh for the community is key. Nonprofits must

assess what works best for their organization and donors and be willing to update and change up the event as needed from year to year.

Twenty-five percent of the Asheville City Schools Foundation budget comes from donors.

Copland Rudolph, development director of the foundation, explains that their fundraising efforts have moved from a sit-down dinner with silent and live auctions to an engaging speaker event with a reception beforehand.

“Our board has made a strong commitment to actually have all aspects of our organization align with our mission of excellence with equity,” says Rudolph. “A semi-formal event with a $60 per person ticket isn’t equitable nor does it encourage all of our community to attend.”

If a fundraising event is not successful, Rudolph advises to analyze why, but don’t be afraid to get rid of it: “Events with the sole purpose of fundraising are a huge time/resource drain.”

Signature Events Many nonprofits have fundraising events throughout the year with significant “signature” November 2018 | capitalatplay.com

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local industry

events interspersed. These events require large numbers of volunteers, manpower, and organizational skills.

MANNA FoodBank hosts two signature annual events—Blue Jean Ball in the late spring, and Empty Bowls in the fall. Both events are important fundraising initiatives for MANNA. “The planning and execution for both events is very involved, as we work with many local businesses to make each event as successful as possible,” says Randall. “We very much rely on volunteer support to pull off each 1,000-attendee event, and have a dedicated staff member who works year round to shape the events, as well as continuing to create and strengthen MANNA’s partnerships with the local and regional businesses who are as dedicated to eradicating hunger as we are.”

MANNA’s chief development officer, Mary Nesbitt, oversees all fundraising activities and, as Randall

“Contributions went up nearly across the board, signaling that Americans seem to be giving according to their beliefs and interests, which are diverse and wide-ranging.” puts it, “Mary is an incredible executive with a real knack for connecting philanthropists to initiatives that are close to their heart.” Randall points out that MANNA covers a 6,434-square-mile region of Western North Carolina, which makes it vital for their supporters to have a real connection to the work that they are making possible.

The Walnut Cove Members Association (WCMA) comprises a group of Cliffs at Walnut Cove property owners who are interested in supporting local nonprofit charities. The WCMA is a 501(c) (3) nonprofit that raises money through member dues, donations, and an annual “Weekend of Giving” fundraising event. Since its inception in 2007, WCMA has awarded 270 grants, totaling over $930,000, to a diverse range of nonprofits.

“The Weekend of Giving is our biggest and only fundraising event,” says Robin Sipos, chair of the WCMA. “The event began with just a golf tournament, then we slowly added events such as an auction dinner which then became a gala dinner. We then 44

| November 2018

began to include things like a tennis tournament, clothing drives, and, this year, we added a croquet tournament. It’s the only fundraising event for the year—we don’t want to overwhelm our membership by asking for donations year-round.”

“The Weekend of Giving has certainly evolved,” says Karen Spacek, chair of the WCMA Grants Committee. “We realized we needed to offer more things to engage membership since not everyone plays golf—now Weekend of Giving includes a variety of activities, a little something for everyone.”

Enough to Go Around?

In times of tragedy, the public seems to be more apt to contribute to those in need. But are there enough funds to go around? Is giving increasing or decreasing?

According to Giving USA 2018: The Annual Report on Philanthropy for the Year 2017, charitable giving

by American individuals, bequests, foundations, and corporations to United States charities rose to an estimated $410.02 billion in 2017. Giving by individuals totaled an estimated $286.65 billion, rising 5.2% in 2017 (an increase of 3.0%, adjusted for inflation).

“Americans’ record-breaking charitable giving in 2017 demonstrates that, even in divisive times, our commitment to philanthropy is solid,” says Aggie Sweeney, CFRE, the chair of Giving USA Foundation and senior counsel at Campbell & Company. “As people have more resources available, they are choosing to use them to make a difference, pushing giving over $400 billion. Contributions went up nearly across the board, signaling that Americans seem to be giving according to their beliefs and interests, which are diverse and wide-ranging.”

“The increase in giving in 2017 was generated, in part, by increases in the stock market, as evidenced by the nearly 20 percent growth in the S&P 500,” adds Amir Pasic, Ph.D., the Eugene R. Tempel dean of the Lilly Family School of Philanthropy.

“Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more. This tells us that some of our most fortunate citizens are using their wealth to make some significant contributions to the common good.”

Asheville City Schools’ Rudolph believes that, locally, catastrophic events such as Hurricane Florence will become more frequent and continue to draw community resources. Does this bring more competition and options for a person to give?

Contributions by source ( by percentage of the total )

Giving by Individuals: 70 %

$286.65 billion

increased 5.2 percent (3.0 percent when inflation adjusted) over 2016

Giving by Foundations: 16 %

$66.90 billion

increased 6 percent (3.8 percent when inflation adjusted) over 2016

Giving by Bequest: 9 %

$35.70 billion

increased 2.3 percent (0.2 percent when inflation adjusted) over 2016

Charitable giving exceeded the $400 billion mark in 2017, spurred by growth from all four sources of Giving

$410.02 BILLION

WHERE DID THE GENEROSITY COME FROM?* * All figures on this infographic are reported in current dollars unless otherwise noted.

Graph rebuilt from: Giving USA 2018: The Annual Report on Philanthropy for the Year 2017 graphic

Giving by Corporations: 5 %

$20.77 billion

increased 8 percent (5.7 percent when inflation adjusted) over 2016

“I would portray it more as prioritization than competition,” says Loretta Shelton, the Four Seasons Foundation executive director. “There are many needs in our community, and donors give priority to those needs according to their own interest and affiliation. Since WNC is a highly desired retirement destination, we are seeing an increased demand for our hospice and palliative care services. As our nation ages, WNC will continue to see a pronounced increase in the number of people over the age of 65.

By supporting our foundation, donors help us build the capacity needed to meet those growing demands.”

“Western North Carolina is home to many impactful charities who we view as partners in meeting the needs of our neighbors across the region,” says MANNA’s Randall. “Thankfully, Western North Carolina is also home to an abundance of generous and caring people who want to make a difference for causes, like hunger, that matter greatly to them.”

With changes in federal tax laws beginning in 2018, fewer donors will be able to claim the charitable deduction on their taxes. As a result,

most middle-class taxpayers are no longer making charitable contributions for tax purposes.

“With the number of nonprofits in North Carolina and our country growing by more than 40% over the last decade, the competition for donations has certainly increased,” says David Heinen, vice president for Public Policy and Advocacy for the North Carolina Center for Nonprofits. “This is particularly true in 2018, when analysts suggest that fewer than 10% of households will use the charitable deduction, as opposed to about onethird of households under the old tax structure. As a result, it is much more important for nonprofits to cultivate a personal relationship with their donors instead of approaching fundraising as merely transactional.

Red or Blue?

One might presume that being apolitical is a wise strategy in order to avoid polarizing potential donors—true or false?

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31% 14% 12% 11% 9% 7% 5% 6% 3% 2%

RELIGION EDUCATION HUMAN SERVICES TO FOUNDATIONS HEALTH PUBLIC-SOCIETY BENEFIT ARTS,CULTURE, & HUMANITIES INTERNATIONAL AFFAIRS ENVIRONMENT/ ANIMALS TO INDIVIDUALS

Source: Giving USA 2018: The Annual Report on Philanthropy for the Year 2017, a publication of Giving USA Foundation, 2018 (www.givingusa. org), researched and written by the Indiana University Lilly Family School of Philanthropy.

“By law, char it able nonprof it s must be nonpartisan—meaning they cannot endorse or oppose candidates for office or political parties and cannot make campaign contributions,” explains Heinen. “In an increasingly polarized political environment, remaining nonpartisan helps protect nonprofits from losing the trust of their potential donors. Of course, it is legal—and a good practice— for nonprofits to advocate on issues related to their missions. Many nonprofits use their effective policy issue advocacy as a way to remind donors of the important work they do.”

Spindale-based W NCW (88.7 FM) is a noncommercial public radio station, a nonprofit entity through license holder Isothermal Community College. They find themselves in a unique position when it comes to politics and social issues, explains Director of Programming and Operations Joe Kendrick. While it is wise to avoid politics in their programming and fundraising, they play music that directly speaks to social issues, the environment, and, at times, politics.

“We play music that reflects many viewpoints in these areas, and from time to time get comments about certain songs or artists. Sometimes these comments are positive, and sometimes they are complaints. We have gotten complaints about gospel music, for example, and we have gotten complaints about anthems espousing more liberal views, and for things like carrying NPR news. We don’t try to offend anyone, of course, and shy away from songs that advocate violence, that stand against a political party or figure, that advocate anything illegal, and so on. But we can’t help but offend some people at times, especially when folks can tend to be very sensitive to political and social issues these days— the same kind of sensitivity to issues that are the inspiration for so much of today’s music.”

“There are so many social issues out there, not just political ones,” says WNCW Director of Radio Operations Dave Kester. “Our membership is made up of every background you can think of. I’ve learned over the years that it’s a true melting pot.

I ask my folks to be mindful of that before giving the impression that we would take any side. Their personal views should remain just that. If we were to ever present any side, we would have to present all of them. That might be tough.”

Motivation to Give McCray Benson, president and CEO of the Community Foundation of Henderson County

(CFHC), believes that donor motivation is an internal self-determined action—a soul searching process that helps us discover who we really are inside and out.

“This action can be swayed with influences by group behavior, personal requests, connecting with a higher reward—but ‘doing good works,’ ‘doing the right thing,’ or ‘responding to our higher angels’ helps us become the person we want to be,” he says. “We are also conditioned to respond to crisis.”

The CFHC is a public charity that builds charitable capital to fulfill the philanthropic interest of local donors, providing endowment and non-endowed options, advised and designated options, using investment strategies for growing charitable funds and distributing funds for purposes as intended by donors.

$

Giving to the arts was the second - fastest growing subsection, with an 8.7 percent increase over the previous year to a total of

$19.51 billion in 2017

Benson agrees that more competition exists for our resources and our attention, with the greatest competition created by the attraction to consume more and have more.

“Robert Putnam says in his research that every additional 10 minutes our society spends in commuter traffic we reduce our time used in volunteering for community service by an hour. What we want for ourselves is in deep competition with what we want in society and it is hard to determine which will have more importance for us in the moment. We mature a little more with every experience, or so I hope. More nonprofits are created every day; more products are created for us to consume every day; more things are created for us to spend our time, money, and energy on every day. Each of us must wrestle with the angel that confronts us.”

At Four Seasons, motivation to give comes from many different reasons, including a love for fellowman, pride in community, and an opportunity to create a legacy in the name of a lost loved one. Many simply want to use their resources to help others.

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local industry

WNCW’s members, meanwhile, give because they love the station and believe in keeping a great blend of music alive.

to us staying on the station. We appreciate their support and repeatedly thank them for being so valuable to us.”

Thank You

New Frontier

Building a relationship with donors is critical for nonprofits.

More than likely, your mother taught you to always acknowledgement a gift with a thank-you note. Appreciation is important regardless of the situation and circumstances, including at a nonprofit.

WNCW literally offers thank-you gifts when donations are made, along with an on-air personal “thank-you” during their fundraising drives. Their members have special access to a “members only” archives page and special offers throughout the year. Each year, they have two fund drives yearly which can bring in between $175,000 to $200,000 per drive. There are two to three months of planning prior to the drive and then two months or so after the drive to take care of fulfillment and wrapping up loose ends.

“There are hundreds of staff and volunteers that work together to make our drives successful and I can easily say thousands of hours of prep before and after,” says the station’s membership director, Kim Henson. “Our listeners and members are vital

Looking to the future, what will be the “next frontier” in giving?

Online giving and even contributions through social media campaigns have opened new avenues for convenient donations.

“I think that our true ‘new frontier’ is within our next generation,” muses the CFHC’s Benson. “The speed of our own innovations will need our next generation to catch up with the knowledge to actually make adequate use of these innovations.

Electronic mediums and devices are tools, no different than a pencil or calculator is a tool. The innovation is in discovery coming from involved philanthropy, determining results, causation factors, and ability to repeat the outcomes. Funds are a representation of human effort; value of contribution comes from the talents; skills and abilities are used to create wealth. Philanthropy is how our wealth begins to work at having worth within our society.

“People give by experimentation. Watch a baby as a child develops—they test people by giving what they have and expecting you to give it back. Humans constantly test the

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world around us. The tools that make it easy to conduct transactions must give back some sense of return. Our ability to determine how meaningful and trustworthy these tools are

for the nonprofit organization and the client. How our clients’ successes become our products that will yield greater resources.

Current examples include our local domestic violence shelter

“The tools that make it easy to conduct transactions must give back some sense of return. Our ability to determine how meaningful and trustworthy these tools are for our philanthropic giving have yet to be determined.” for our philanthropic giving have yet to be determined. Letting go is never easy, no matter the tool. Every gift goes through a competitive decision process with every donor.”

Benson pauses, then tightens the lens in summary.

“We [at CFHC] are continuously learning more about diversifying into enterprise systems where our client systems become a part of our revenue systems. This works best when the progression of client success yields a profitable enterprise CAPNov18

10/8/18

11:08 AM

operating a restaurant that provides job skills and opportunity while making a new revenue stream for the shelter.

“Creating an economic system requires interdependent components. We will be seeing more components to our nonprofit organizations, with consumers yielding more products for the greater good. We shoot ourselves in the foot when we create enterprises that cause mission drift rather than achieving our mission’s purpose.”

Page 1

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Faces of Enterprise 52

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L-R: Kemper W. Brown Sr., Josias de Wet, George Bitter, Brett Yarrington, Matt Shea, Kemper W. Brown Jr.

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businesses—with smart solutions and trusted expertise to make their business efficient and successful. EO eliminates the hassles and headaches of IT and establishes a reliable and dependable work environment so that clients can focus on the business at hand—their business.

Those solutions are manifold, and include IT management services (which involves management and operation of IT departments), cloud solutions, IT security, IT assessments, data backup, and hardware support. Though the sheer scope of their services is enough to set EO apart, what makes the company truly special is their dedication to trust, security, and the comprehensive success of their clients.

Electronic Office’s mission is to be the trusted technology advisor of each client they serve. Technology touches every aspect of a business and harbors a host of critical data, meaning it’s integral that your business’ IT partner is one you can trust. That’s why EO works so hard to earn the confidence of their clients, and it’s also why security is so

important to the company. Their talented team is committed to keeping their clients’ sensitive information and data safe via a layered approach to security.

The advancement of their clients is paramount for EO, and their commitment to each customer is far-reaching in its scope. Every client is assigned an account manager that serves as a virtual Chief Information Officer, so not only do their clients get help with technical issues, but EO also assists them with budgeting, planning, and strategy. Electronic Office helps their clients use technology to transform their businesses and create a competitive advantage around technology.

Electronic Office’s growth and advancement has gone undeterred since 1981, and 2018 was no exception as they transitioned to a new, state-of-the-art headquarters and acquired another IT services company in Asheville. EO will continue to define the forefront of local tech in 2019 with the unveiling of a new solution unlike any currently offered in WNC.

electronic office 1400 sweeten creek rd, asheville 28803 - 828.274.1196 - electronicoffice.net —

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The Faces of

Ethical Shopping

At Ten Thousand Villages, every item tells a story. Every feather-soft Peruvian scarf, every delicately beaded Indian necklace, every colorful batiked dress from Ghana, tells the story of the hands that made it.

The story of Ten Thousand Villages itself begins more than 70 years ago, when Edna Ruth Byler partnered with women weavers from Puerto Rico and sold their wares from the trunk of her car, eventually opening the first Ten Thousand Villages in her basement. Today, that legacy has expanded to include more than 50 stores that peddle wares made by artisans from 30 countries around the world, 54

making Ten Thousand Villages one of the foremost fair trade organizations in the U.S. Though the story has changed, the mission remains the same: to create opportunities for artisans in developing countries to earn income by bringing their products and stories to market through long-term, fair trading relationships.

Locally, Ten Thousand Villages operates from the corner of Pritchard Park, where it has been and expanded since 1992. With home decor, jewelry, gift items, and clothing, all crafted by the nimble hands of international artisans, and through a cadre of passionate, knowledgeable volunteers

Some of Ten Thousand Villages' staff, volunteers, and board members, all dressed in their fair trade best.

L-R: Laura Hunter, Sara Gablin, Amy Brinkley, Kay Harger, Julie Johnston, Judy Davidson, Laura Carter, Sara Martin, Grace Jurkoski, | November 2018 Merritt Moseley, Maggie McMains, Marilyn Kenoyer, Carol Asiaghi, Linda Hicks, Bob Pitts

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Faces of Enterprise

and staff, the organization brings its mission to Asheville and Western North Carolina.

The partnerships enacted by Ten Thousand Villages don’t just provide a sustainable income to makers in developing countries. By fostering a direct, long-term relationship with the artisans, Ten Thousand Villages helps alleviate poverty on a multigenerational level. The model also cultivates environmental sustainability, as many of the products they sell are made with natural or recycled materials, as well as the empowerment of women; two thirds of the Ten Thousand Villages artisans are women, and half of the cooperatives the organization works with are run by women.

Because the relationships Ten Thousand Villages cultivates with its makers are so personal, employees and volunteers get to see firsthand the impact fair, consistent wages can have on struggling artisans and their communities; from Guatemala to Laos, makers can now send their children to school, build a permanent roof over the heads of their family,

and plan for the future. Take, for example, Bangladesh’s Sacred Mark, where women formerly employed in the sex trade find a safe, stable income hand-stitching blankets from recycled sari material, in turn allowing them to provide for their families and send their own daughters to school, which breaks the cycle of poverty and desperation for the next generation. These are the stories Ten Thousand Villages helps create and helps tell, connecting customers with artisans so that they can understand the lasting impact of their fair trade purchase.

The organization also supports our local community and area nonprofits through the annual Holiday Benefit Shopping Series, during which the organization donates 15% of customers’ net purchases to the participating nonprofit organization of their choice.

Ten Thousand Villages tells the stories of many, but in a way, they are all one, a tale of resiliency and hope, of talent and validation, and of fairness and community.

ten thousand villages 10 college st, asheville 28801 - 828.254.8374 - tenthousandvillages.com /asheville

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Photograph by Jesse Kitt, Jesse Kitt Photography

Faces of Enterprise

The Face of Asheville Luxury Real Estate

Mark Fields & Associates approaches luxury real estate with a distinctly Ashevillian attitude: it’s not about being the biggest, it’s about being the best. This they accomplish with a unique approach to high-level marketing, hardworking agents experienced in the luxury market, and a relaxed but respectful relationship with their clients.

For nearly 30 years, the company has provided owners of unique mountain homes distinctive marketing services at a much higher level than other agencies. Today, a team of experienced agents apply their deep-rooted know-how of the high-end world to every real estate transaction, bringing

both sophistication and conviviality to their relationships with clients. Like Asheville itself, the company is relaxed (no suits and ties here), but their casual approach doesn’t compromise their expertise, instead bolstering it: they’re the best at what they do, and they don’t need airs to prove it.

There may be no better time than this to sell a home. Mark Fields & Associates’ unconventional approach to real estate marketing frequently sells clients’ homes faster and for more money than the other methods available. With agents who care and an atmosphere where clients are comfortable, the transaction isn’t just a success, it’s an enjoyable one.

mark fields & associates 56

34 commerce st, asheville 28801 - 828.777.0452 - markfields.com | November 2018 — special advertisement —

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Faces of Enterprise

When Doug and Sandy McKinney started McKinney Insurance Services in 1981, their intention was to employ their prior experience in the field to open an agency of their own where they could invest in and give back to Western North Carolina.

McKinney Insurance Services stays true to that vision with a customer-focused and knowledgeable insurance experience.

The agency has grown to include three locations in Asheville, Weaverville, and Candler, and a team that boasts a combined 200-plus years of experience.

McKinney is a true multi-line agency, offering auto, home, and life insurance, as well as specializing in business insurance for all sizes and types of businesses.

The success, accolades (they’re one of roughly 50 Nationwide Hall of Fame Agencies in the country), and growth of the agency can be traced back to their dedication to our community. The agency is committed to educating and informing their customers; rather than simply quoting “apples to apples,” every agent is devoted to sharing the details of coverage with every customer. The McKinneys’ son Chad, who joined the team in 2005 after majoring in insurance and took over as primary agent in 2012, carries forth the agency’s legacy of community and trust.

L-R: Chad & Doug McKinney

mckinney insurance services 5 allen ave, asheville 28803 828.684.5020

mckinneyinsuranceservices.com

The Faces of

Protecting All That is Important to You

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The Faces of

Aligned Forces

Graduation from high school is a key factor in determining the course of a child’s life, but that trajectory can shift in middle school, a pivotal time when even the best students can falter. It’s a time when students can slip, but it’s also a time when quality interventions can have great impact. Such is the impetus behind the Asheville Buncombe Middle Grades Network.

In 2013, local leaders collectively committed to the community school strategy, which brings together schools, nonprofit organizations, businesses, faith communities, and families to address barriers to academic success. Though organizations were working

separately to support these students, they recognized they had to better align their efforts in order to support the whole student.

Today, the Middle Grades Network—the collaborative effort of United Way of Asheville and Buncombe County, Asheville City Schools, Buncombe County Schools, and more than 50 nonprofit, higher education, public and private health and human service providers, faith communities, and business leaders—is working to transform our area middle schools so that they can serve as hubs with services that support students, strengthen families, and engage communities. Thus far, the strategy

Members of the Asheville Buncombe Middle Grades Network L-R Top Row: Elisa Sanchez, Owen Middle School (OMS) Social Worker; Jim Lewis, OMS Principal; April Dockery, Asheville Middle School (AMS) Principal; John Dewitt, Black Mountain Rotary Community Service Chair. Middle Row: Jen Kiecker, OMS Math Teacher; David Thompson, Buncombe County Schools Director of Student Services; Laura Elliot, United Way ABC Director of Community Schools; Chris Thompson, Erwin Middle School Principal. Bottom Row: Ramona Young, Green Opportunities Executive Chef; Rasheeda McDaniels, Buncombe County Community Engagement Director; Bruce Waller, AMS Resource Coordinator; Jamye Davis, Big Brothers Big Sisters of WNC Assistant Director; James E. Lee, Boys and Girls Club of Buncombe County Executive Director; Josh Wells, OMS Resource Coordinator | November 2018 58

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Faces of Enterprise

has been implemented in four school districts, Asheville, Enka, Erwin, and Owen, with plans to expand to all local districts over the next several years.

Two of the more innovative aspects of this work include the Early Warning and Response System and Homework Diners. The Early Warning and Response System (EWRS), the first of its kind in North Carolina, connects city and county schools and out-of-school providers with up-todate information on student progress in attendance, behavior, and core subjects. They can easily identify when a student is starting to fall off track and connect with their family and a professional network of supportive adults to take quick action.

Homework Diners are weekly gatherings for families of K-12 students where they receive both homework help and a free healthy dinner, not just for students, but also for their entire family. Homework Diners build skills, relationships and community. They also provide on-thejob work experience for the program participants of Green

Opportunities, a local nonprofit responsible for creating the great meals that families and volunteers enjoy.

The current efforts of the Middle Grades Network are only the beginning, and teams are looking at how our middle schools can better support families by serving as hubs for a host of community issues, including employment, adult education, and health and wellness partnerships.

The Asheville Buncombe Middle Grades Network is setting the stage not just for our region, but for the country. United Way’s Director of Community Schools serves on the national steering committee of the Coalition for Community Schools and as the co-chair of the national United Way Community Schools Learning Community, sharing the story of local students’ success in an effort to deepen the impact of community schools both locally and across the country.

The Middle Grades Network is looking for solutionminded people to join their efforts. Learn how you, or your business, might fit in: Unitedwayabc.org/alignedforces.

united way of asheville and buncombe county 50 s. french broad ave, asheville 28801 - 828.255.0696 - unitedwayabc.org

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Nonprofit MINI PROFILES Twelve leaders of some of the area’s top nonprofits sat down with Capital at Play to discuss how their work is real business. written by jennifer fitzger ald

With the nonprofit sector once again a key focus in North Carolina during November—the 2018 Conference for North Carolina’s Nonprofits will be held November 27-28 in Research Triangle Park and is the largest annual gathering of nonprofit heads in our state—we once again turn our own attention to the topic. To date we have published three annual reports: “Nonprofit North Carolina: Metrics and Accountability in Philanthropy” (2015), “Nonprofits & Revenue Streams” (2016), and “Nonprofits in Western North Carolina” (2017), additionally expanding last year’s coverage to include mini-profiles of ten area nonprofits heads in order to put a human, relatable face on what some readers might have previously considered to be a huge web of myriad administrative bureaucracies.

See, these are organizations operated by people and for people. As one of our respondents astutely notes, “Staff in nonprofit settings are usually motivated by passion rather than a paycheck.”

Some nonprofits may operate in the social welfare area, bringing crucial services to families and individuals at

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photos by anthony harden

risk or in need; others may focus on externalities such as the environment and regional ecology; and still others engage with the arts and our culture at large. But the commonality is, as always, trying to effect change and bring about something positive to the larger community.

This year we have expanded our number of profiles in order to further represent the depth and breadth of what nonprofits cover. Please consider these individuals’ stories—what motivated them in the first place, and what keeps them engaged; their greatest challenges and greatest rewards over the years; who they try to serve through their ideals and actions—and if you find yourself nodding in agreement at their comments, consider supporting their organizations in some way and perhaps even getting involved yourself.

With its multiplicity of organizations, the nonprofit sector is a major economic driver in Western North Carolina. As we noted last year in this space, there is no reason to think that trend will be slowing in the future, so it is important for all citizens to recognize its importance to them and to their lives. —The Editors

Thank You to the nonprofits for working with us on these profiles

Eblen Charities William Murdock p. 62 Four Seasons Compassion For Life Dr. Millicent Burke-Sinclair p. 64 Girls on the Run of Western North Carolina Rebecca Tucker p. 66 Green Built Alliance Sam Ruark-Eastes p. 68 Haywood Street Congregation Laura Kirby p. 70 Heart of Horse Sense Shannon Knapp p. 72

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MANNA FoodBank Hannah Randall p. 74 Our VOICE Angelica Reza Wind p. 76 Southern Highlands Reserve Kelly Holdbrooks p. 78 Swannanoa Valley Museum & History Center Anne Chesky Smith p. 80

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Throwing Bones for a Cure, Inc. Kenny Capps p. 82 Western Women’s Business Center Sharon Oxendine p. 84

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nonprofit fe ature

part of his job is making sure they reach out to all those who do come to them for help. He credits the staff, volunteers, and board members for continuing to meet that challenge.

“The most rewarding part of what we all do here together is the fact that when someone comes in we are able to meet your needs quickly, and making sure that they have the help they seek before they leave and knowing that their lives are better by coming here. Those of us involved certainly know we receive a lot more from our clients than they ever do from us.

“But it is important for everyone to know that we don’t do this alone. Our partnerships are with Arby’s, Avadim Health, AvL Technologies, the Brumit Restaurant Group, Ingles Markets,

“There’s nothing stronger in this world than kindness and it’s important that we continue to show the world that we are strong.”

William Murdock

CEO / Co-Founder, Eblen Charities / Eblen Center for Social Enterprise

W

ILLIAM MURDOCK BEGAN EBLEN CHARITIES alongside the late Joe Eblen with $400 they received from a yard sale. “Eblen was created in response to what we were seeing for needs in our community that were being unmet, even though there were a number of good nonprofits in our area,” says Murdock. “We saw so many going without services due to one criteria or another. So, after researching a great number of them and seeing where more help was needed we decided to set up Eblen Charities.”

Murdock was born in Milwaukee, Wisconsin, and moved to Asheville while in the sixth grade. His education includes T.C. Roberson High School, Asheville-Buncombe Technical Community College, Mars Hill University, Duke University, Harvard University, and Stanford University. He received a doctorate of humane letters from UNC-Asheville.

There are days when more than 200 families come to the Eblen offices seeking help. Murdock says the most challenging 62

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Pepsi, the Southern Conference, Wicked Weed Brewing, and a great number of others who touch countless lives in our community. We couldn’t do what we do without so many who exemplify such dedicated selfless service.”

Murdock spends his spare time reading, playing guitar, and writing. He is the author of 11 books including his latest release, Find Your Own Calcutta - Living a Life of Service and Meaning in a Selfish World, published by HarperCollins.

The most influential people in his life are his grandfather, who showed him what it was like to be kind and to care for others. And Joe Eblen, who he was and is greatly honored to have worked with and helped create two unique organizations.

While there are countless heartwarming stories that come to Eblen every day, Murdock shares the story of a call they received from one of their graduation initiative counselors.

Graduation initiative is a partnership with Eblen Charities, Buncombe County Schools, and Buncombe County to reduce the dropout rate.

“In 10 years we have reduced the dropout rate by more than 60 percent. One day we received a call from one of our graduation initiative specialists about a young lady who was missing a great number of days of school and in danger of not graduating on time. She was consistently missing every other day of school, and when the counselor checked she found she had a younger sister in middle school. It was a family with a single mom and her younger sister who was missing every other day of school but on alternate days. We thought they were taking turns staying at home taking care of a little brother or sister. But that wasn’t the case. The case was they only had

A N N UA L B U D G E T

one pair of shoes that they were sharing between the two of them. So, when the counselor called here we made sure that the [child] had not only a pair of shoes, but everything else they needed and the young lady graduated on time.”

What advice would Murdock give to a younger version of himself?

“To remember that we all have to chase after our truest calling. And to continue to ask the question, not what is it that the world gives to me, but what is it that I have I can give to the world? What talents, interest, abilities do I have that could make someone’s life better for our community, state, country, or the world.

“There’s nothing stronger in this world than kindness and it’s important that we continue to show the world that we are strong. Mother Teresa once wrote me, never worry about numbers—help one person at a time and always start with the person nearest to you.”

L E A R N M O R E AT: E B L E N C H A R I T I E S .O R G

Annual budget is 5.5 million.

N U M B E R S E RV E D A N N UA L LY Through all of our programs we serve tens of thousands of people every year.

H OW D O YO U G E T F U N D I N G ?

Eblen’s funding comes from events, donations, and program service contracts.

T Y P E O F 5 01(C ) 501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? Eblen Charities was founded in 1991.

MISSION

S E RV I C E A R E A

The mission of Eblen Charities is to help people in need.

The mission of the Eblen Center for Social Enterprise is to take the best tenets of the public and private sector and the billing programs that will help those in our community.

50 Westgate Parkway, Asheville, N.C., 28806 – no other offices.

LIST OF BOA R D MEMBER S W ITH TIT LES Chairman: Dave White

Kent Smith

David Fann

Renee Russell

Vice Chair: Tim Gwennap

Neal Newberry

Ryan Guthy

Sheila Pelle

Secretary: Donna Parsons

Patrick Taylor

Drue Ray

Sonya Greck

Treasurer: Bob Roberts

Susan Ableidinger Vernon Dover

ADVISORY BOARD Aleta Roberson Tommy Koontz Brian Moore John Teeter Jose Ibarra Keith Black

Rick Guthy Kaye Schmidt Scott Hickman Matthew Wright Beth Copeland Adam Copeland Steve Woody

Tom Crouch GOVERNING BOARD Dewey Andrew Joe Ward Joe Brumit Joe Kimmel Neal Hanks

William Murdock Benjamin Smith George Suggs Roger Aiken Heath Shuler Ken O'Connor

Tony Baldwin Ray Bailey

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Burke-Sinclair speaks of a patient who was living with a serious illness alongside progressing dementia. “Before coming into Four Seasons care they had not spoken much and often forgot who their spouse was. A retired musician who had always lived a life appreciating music, we decided to have one of our music therapists spend some time with the patient to bring them comfort and peace. Almost immediately after hearing the gentle music being played, the patient opened their eyes. The music therapist began playing the song the couple had danced to at their wedding, some many years prior, and alongside the therapist in a quiet room the patient began humming the soft tune. Next, the patient lifted their

photo by Jared Kay Amplified Media

Dr. Millicent Burke-Sinclair Chief Executive Officer, Four Seasons Compassion For Life

D

R. MILLICENT BURKE-SINCLAIR’S STORY OF WHY she chooses to work for a nonprofit started when she was a young child.

“My parents pastored and continue to pastor a local church, New Beginnings World Outreach Center, in Hendersonville,” she explains. “And through this ministry, dating back as long as I can remember, we served and housed homeless; fed the hungry; and provided hope through helping people develop and live their purpose and end a cycle of addiction, imprisonment, and poverty. For this reason and more, my goal in life is to help others live their purpose, and therefore, by working for a nonprofit organization, I am able to ensure that people have a better quality of life and receive the care they need regardless of their ability to pay.”

Four Seasons has served the community for nearly 40 years.

They offer care navigation, home care, palliative care, hospice care, bereavement support, and clinical research.

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“Through support of our generous donors, our expanded care continuum is able to provide care navigation, home care, palliative care, hospice care, bereavement support, and clinical research trials for patients and families regardless of their ability to pay.” hand and reached for their spouse, acknowledging that the patient knew who their spouse was. Not a person in the room was untouched by this sentiment and how it was music that brought the two back together.”

Born and raised in Hendersonville, she holds a doctorate degree in education, a master’s in leadership from The Thayer Institute’s Healthcare Executive’s Program, and a master’s degree in business administration. She has an advanced certification in business and marketing education and is certified from both HRCI and SHRM with the designations of SPHR (Senior Professional in Human Resources) and SHRMSCP (Senior Certified Professional). Prior to accepting the role of chief executive officer, she served as chief operating officer for the organization.

The most challenging part of her job as chief executive officer is realizing the daunting season patients and family are going through. The most rewarding is providing trusted care to all they care for and hearing the treasured moments that develop from their experience with Four Seasons.

In her spare time, she “lives joyfully with my husband and two children; serves our church and community with my family; lives an organic and healthy lifestyle through diet, exercise, and

intentionality; sings and plays percussion; enjoys nature and art; as well as volunteers with other local nonprofits.”

She names her father as the most influential person in her life as he lives a life of honor, integrity, and wisdom—never wavering from his purpose and always pursuing the opportunity to enhance the lives of everyone he meets regardless of their background or present circumstance.

Burke-Sinclair chooses to work for Four Seasons because they provide the right care at the right time in a manner that is co-created by the patient and family.

“Through support of our generous donors, our expanded care continuum is able to provide care navigation, home care, palliative care, hospice care, bereavement support, and clinical research trials for patients and families regardless of their ability to pay. Additionally, Four Seasons dedicates significant research and training into ensuring that we equip and develop a competent, compassionate, and committed group of highlyskilled and passionate professionals. Four Seasons expands all across our country by helping other similar organizations also provide the very best post-acute care.”

She offers the following advice: “Enjoy life by focusing on what matters most and live each day with purpose, passion, and positivity.”

A N N UA L B U D G E T $19 million.

N U M B E R S E RV E D A N N UA L LY We have been honored to serve more than 3,000 patients across Western North Carolina in 2018.

H OW D O YO U G E T F U N D I N G ?

A variety of places as it is different per service line actually; overall Four Seasons is paid through long term care insurance, private pay, Medicare and Medicaid, and donations from our community that provide funding for patients that do not have a pay source. Community donations are integral for us to provide the care that our community needs.

T Y P E O F 5 01(C ) 501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? Founded in 1979; served our first patient in 1981.

L E A R N M O R E AT: F O U R S E A SO N SC F L .O R G

MISSION To co-create the care experience.

S E RV I C E A R E A Four Seasons, headquartered in Henderson County, serves 11 counties in the Western North Carolina region: Buncombe, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, Macon, Polk, Swain, and Transylvania.

LIST OF BOA R D MEMBER S W ITH TIT LES Chairman: William (Bill) McKibbin

Member at Large: Ken Kaplan

Dr. Navin Anthony

Cindy Schirmer

Dick Burns

Robert Seiler

Vice Chair: Ken Adams

Member at Large: Nancy Bouvet

Shelagh Byrne

Judy Stroud

Secretary: Dorothy (Dot) Moyer Treasurer: Ryan Cannon

Joel Callahan Judd Richardson

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for a select number of veterans and their spouses. Her other experiences include managing the logistics of a law office, overseeing the management and renovations of numerous houses and apartments, and volunteering at church and her children’s schools.

Girls on the Run of Western North Carolina is all about inspiring and empowering girls and establishing a lifetime appreciation for health and fitness. Trained coaches lead small teams through research-based curricula which includes discussions, activities, and running games.

Tucker explains that the organization plants seeds for success—tools for a girl to navigate the challenges of adolescence

“I get to invest my time to promote a program which I know changes lives.”

Rebecca Tucker

Executive Director, Girls on the Run of Western North Carolina

R

R EBE CC A TUCK ER SEE S NON PROFITS A S multipliers: Individually, people can do just one thing, offer one donation, commit to one hour of volunteering—but programs are in place with the nonprofit that allows those individual efforts to come together to become a flood of good.

“Dream with me for a minute,” she says, “and consider if every person who is reading these words choses to be the change they would like to see; do one thing: make one donation: share one success story. Like our curriculum teaches girls: ‘Your actions, joined, will change your entire community!’”

Celebrating her one-year anniversary this month as the executive director of Girls on the Run of Western North Carolina, Tucker received her Bachelor of Science degree in business administration from Milligan College, in Elizabethton, Tennessee. Her postgraduate studies brought her back to Asheville. For over 10 years she acted as an elder advocate 66

| November 2018

(and beyond) which could prevent her from succumbing to peer or social pressures, or even keep her from beginning any self-harming behaviors.

“We serve large numbers of girls in WNC communities where jobs are scarce, and many families have food insecurity,” says Tucker. “Nationally, the organizational model is built on program payments funding the majority of their budgets, but our council cannot rely on fees received as a major source of income. We subsidize the majority of our participants’ fees. That equated to over $84,000 last year. Through direct fundraising, community partners funding sponsorships and grant funding, we also make sure every participant at each Title 1 school received a healthy snack before each lesson.

“When the executive director position opened at Girls on the Run, my world had just experienced a personal tsunami, and I knew this organization’s call to empower girls was the plug which matched the hole in my blown out heart. Through our curriculum girls learn, ‘You are enough.’ Our volunteer coaches are the heartbeat of Girls on the Run. One lesson specifically discusses healthy relationships, and as a coach and I were sitting with a group of girls discussing what it means to be a friend, she said, ‘I wish I had this program when I was growing up.’ My words exactly.”

Keeping with the mission of Girls on the Run, Tucker enjoys being outdoors and active—hiking, camping, laughing on the tennis courts, a walk at sunset. She also enjoys spending time with her children and friends.

“In rare down time, I hope to be serenaded by crickets on the screened porch with a great book in hand. My future self would really like to go on grand adventures and meet more amazing people in all corners of the world.”

She credits her father with being the most influential person in her life. “My father and I share the ‘hyper’ gene and thankfully I received some of his work ethic. I have seen him face seemingly insurmountable tasks, and simply begin. No complaining about whatever the job is, just working through the process until everything is finished. Perhaps it’s a trait of his generation, but I have learned to believe that if I, too, can keep taking the next right step, the work will get done. Eventually.”

Tucker knows she can’t go back and give her younger self the tools which Girls on the Run of Western North Carolina instills in girls. But she will do everything she can to help create strong leaders of tomorrow.

“I get to invest my time to promote a program which I know changes lives. Thousands and thousands of girls whose futures will be measured by their own standards. Girls who will know they can aim for a difficult goal, and because they believe in themselves, will achieve it!”

L E A R N M O R E AT: G OT RW N C .O R G

N U M B E R S E RV E D A N N UA L LY 1,100 to 1,200 girls

H OW D O YO U G E T F U N D I N G ?

Our funding sources are as diverse as our girls! There is a fee for our program, but nearly 60 percent of our participants require some amount of scholarship. The in-kind gifts include shoes, running attire, food, and thousands of hours donated from over 650 volunteers and trained coaches working as personal mentors to their teams of girls. Individual donations represent 20%; corporate partners create girl sponsorships of 30%; community contributions, 20%; and program fees of 30%.

T Y P E O F 5 01(C ) 501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? 2002

S E RV I C E A R E A

MISSION We seek to educate and prepare girls for a lifetime of self-respect and healthy living. We envision a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

A N N UA L B U D G E T There are two parts to our budget: $224,000 in cash and more than $120,500 in quantified volunteer hours, totaling over $344,500 per year.

We are an independent Girls on the Run council serving fourteen Western North Carolina counties, from McDowell westward to the Tennessee state line. One of 220 councils operating in every state in the nation. Girls on the Run International is headquartered in Charlotte, where the program founder, triathlete Molly Barker, created the idea of empowering her young daughter and her friends to become their best selves, emotionally as well as physically. From serving 17 girls in 1996, Girls on the Run programming now impacts over 200,000 girls annually across the United States and Canada and 1.6 million to date.

LIST OF BOA R D MEMBER S W ITH TIT LES Board Chair: Marlene Frisbee

DIRECTORS

Laura Ivey

Rosanna Mulcahy

Secretary: Stephanie Emerson

Charlie Snider

Katherine Wilson

Kate Schwartz

Treasurer: Manori Dockery

Hana Bieliauskas

Michael Raymond

Robin Lenner

Anya Inochinka

Richard Turpen

Katie Pusecker

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they strive to incorporate the principles of sustainability and stewardship into daily life.

The Green Built Alliance is dedicated to advancing sustainability in the built environment through community education, measurable standards, and regional action in Western North Carolina and beyond.

“With a background in green building and program development and management, the Green Built Alliance is a natural fit as it is aligned with my experience and values,” he explains. “We connect with professionals, local government officials, other nonprofits, and diverse groups of citizens.

Connecting with a wide-ranging community meets our values of inclusion, collaboration, and effectiveness. We also care about

“If you want a job, place to live, friend, or partner, show up fully and let your clear intentions and desires be known.”

Sam Ruark-Eastes

Executive Director, Green Built Alliance

S

A M RUARK-EASTES CONSIDERS HIS POSITION as executive director at Green Built Alliance his “dream job.” He is a seventh generation North Carolinian on both sides of his family and has worked in the field of sustainability for local governments, nonprofits, and small businesses since 1998.

“In my time with Green Built Alliance, we have made a difference in the community through some wonderful programs such as the Blue Horizons Project, Green Built Homes, Appalachian Offsets, and Energy Savers Network,” he says.

“We have grown from a three-person staff to six staff members and two interns, and have expanded our impact and reach in the community.”

Ruark-Eastes has a Bachelor of Science degree in sociology and communications from the College of Charleston, and is a LEED AP, NARI Certified Green Building professional and Certified Permaculture designer. He lives with his wife, Lena, and their daughter on a 1.5-acre homestead in Candler, where 68

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the community and the environment and strive each day to make the world a better place.”

After nine years of working in local government, he says it’s refreshing to be able to do projects where there aren’t so many bureaucratic hoops to jump through.

“Nonprofits are also unique in that we have a volunteer board of directors who are passionate about our mission. They help guide the organization and carry our mission to their networks.

They provide key guidance on our organization’s financial and programmatic health, while bringing their passion to the cause and helping to elevate the understanding of what we are doing to the bigger picture. Nonprofits also rely on our relationships with community partners and a diverse network of funders.

So, while we may be small, we connect with and serve a large number of people and organizations each year.”

Ruark-Eastes finds working in Asheville very rewarding because Ashevillians understand the importance of green building and clean energy to bring forth a vibrant and healthy world.

“The most challenging part of my life right now is witnessing how the president and members of Congress are focused on eliminating policies that protect our air, water, health, and future of life on earth. We are now the only country not dedicated to the Paris Climate Accord. Clean water, clean air, endangered species, special landscapes, and the oceans are all under attack by this dangerous administration. They are focused on trying to keep the dying coal industry going, and making it harder for us to transition to a clean energy future. And for what purpose?

More money for the wealthy corporations? I don’t get it. Each day we witness their destructive and unethical actions that impact the health of our planet and future generations. So, we must work harder at the local level each day to continue to grow and support the work that will help future generations survive and thrive.”

Ruark-Eastes enjoys going to community gatherings, bee keeping, gardening, hiking, mountain biking, being with friends and family, and reading. The most influential person in his life is his wife.

“Her beauty, artistic nature, passion for life, caring for the children, ability to teach and inspire others, understanding and love of the natural world, mothering of our daughter, care for friends and family, running Earth Path Education programs, and the sweet love we share are all very important and influential in my life.”

His advice is to love each day and follow your passions: “If you want a job, place to live, friend, or partner, show up fully and let your clear intentions and desires be known. Practice yoga, meditate, take walks in the forest with others and by yourself, and go to the mountains and ocean often. Stay focused on pursuing your goals and take time to reflect on bigger things and the arc of your life. If you need healing or support, ask for help. And when loved ones need your support, offer it. Give back to the community where you live, and when you die, may the world be a better place because you were here.”

MISSION Advancing sustainability in the built environment through community education, measurable standards, and regional action.

A N N UA L B U D G E T $500,000

N U M B E R S E RV E D A N N UA L LY It’s hard to pin down a single number since we serve countless members of the community to varying degrees. We distribute 30,000 copies of our annual Green Building Directory each year as a primary educational tool containing dozens of articles that can serve as a resource to community members interested in learning how to live more sustainably. Thousands of people live in healthy, energy-efficient homes we have certified through our Green Built Homes and LEED for Homes programs. We connect with thousands of people each year at our annual events and regular educational workshops that are open to the community.

H OW D O YO U G E T F U N D I N G ?

Membership, grants, Green Built Homes certifications, donations, CiderFest, Green Building Directory.

T Y P E O F 5 01(C )

L E A R N M O R E AT: G R E E N B U I LT.O R G

501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? 2001

LIST OF BOA R D MEMBER S W ITH TIT LES Chair: Chrissy Burton

EDUCATION COMMITTEE

MEMBERSHIP COMMITTEE

Jeff Staudinger

Secretary: McGregor Holmes

Robin Cape

Rob Johnson

Antonio Grion

Treasurer: Jamie Shelton

Heath Moody

Jay Lanier

Jessica Arrowood

Josh Littlejohn

BUILDING COMMITTEE

Ben Yoke

Stephens Smith Farrell

Raymond Thompson

Jose Ruiz

Antonio Grion

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They also offer a community garden and a clothing closet.

“There is incredible authenticity of relationship at Haywood Street,” she notes. “People genuinely care about each other; they want to know each other, to become friends. Yes, we help address food insecurity, we distribute thousands of pounds of clothes and personal care items each year to folks struggling in poverty, we provide a safe place for unhoused individuals to rest and finish getting well after being in the hospital. But all of it revolves around a core belief that we all need each other. Mutuality is a key concept. There is giving and receiving as folks share their vulnerability with one another. I need community and relationships as much as anyone else and so this environment is very life-giving for me.”

“Staff in nonprofit settings are usually also motivated by passion rather than a paycheck.”

Laura Kirby

Executive Director, Haywood Street Congregation

O

N E TH I NG L AU R A K I R BY L OV E S A B OU T working for a nonprofit is being surrounded by people who are passionate about what they are doing.

Volunteers who are there because they want to be and are driven by a desire to make a difference and participate in something meaningful.

“Staff in nonprofit settings are usually also motivated by passion rather than a paycheck,” says Kirby. “That creates a lot of positive energy, and I love being surrounded by it.”

As executive director of the Haywood Street Congregation, Kirby works alongside both staff and volunteers to make a difference in the lives of many. Their core programs include the Downtown Welcome Table meal served each Wednesday and Sunday (go to Haywoodstreet.org/downtown-welcome-table for details and a full schedule); the Haywood Street Respite, a place where unhoused individuals can stay on a short-term basis following outpatient surgery or an inpatient hospital stay.

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K irby has been involved with the Haywood Street Congregation since the 2009 beginning and has worked in the role of executive director since 2013. She grew up in Atlanta and went to UNC-Chapel Hill, where she completed a dual degree graduate school program, earning master’s degrees in social work and public health. She has worked mostly in the nonprofit sector, and before coming to the Haywood Street Congregation, she worked as development director for the WNC AIDS Project (WNCAP) from 2007 to 2012.

The most challenging part of her job, she says, is accepting that there are lots of problems she can’t solve. “Sometimes I want very much for a homeless friend to be housed, or an alcoholic friend to remain sober, or a friend living with serious mental illness to stay adherent with treatment. But that doesn’t always happen, and it’s hard to watch people you love suffer.

“It’s very rewarding to watch people who come to Haywood Street in search of food, or clothes, or needing medical respite care, begin to offer themselves back to the community, to begin volunteering to help make those same things available to other people.”

She shares a story of when a friend who stayed in the Haywood Street Respite described his experience this way: “I never thought I would have to break my leg in order to find family.”

The most influential person in her life is a former supervisor who made an unforgettable impact.

“After completing college, I worked in the for-profit sector, in commercial banking. After a couple of years I made a change, leaving a well-paying job with benefits for a part-time

job working in a local chapter of the American Red Cross.

My supervisor was Shelley Collinsworth. She helped me to understand the nonprofit setting and structure and provided an excellent role model for working with volunteers and a nonprofit board. That was more than 20 years ago, but I still think of Shelley often.”

Kirby enjoys gardening and yard work, yoga, and cooking.

“My favorite thing to do on a Saturday is browse through cooking magazines and find an interesting recipe, then cook a delicious dinner for my family.”

What advice would she give to a younger version of herself?

“Probably the same thing I regularly tell myself now: ‘Breathe.

Slow down. Take time to be with friends and family.’”

L E A R N M O R E AT: H AY WO O DST R E E T.O R G

A N N UA L B U D G E T $875,000

N U M B E R S E RV E D A N N UA L LY About 750 folks join in our Downtown Welcome Table meal each week, so we serve upwards of 35,000 meals a year. Around 200 stay at the Haywood Street Respite each year. We distribute 1,000+ pounds of food from our community garden and an estimated 2,500 pounds of clothing and personal care items from our clothes closet.

H OW D O YO U G E T F U N D I N G ?

About half our funding comes from individual donors. The other half is about evenly split between grants, special events/corporate, and partner churches.

T Y P E O F 5 01(C ) MISSION Our mission is to be a transformative open community of Christ, led by the Holy Spirit, creating opportunities to serve and be served so that all are empowered to claim their identity as children of God. We pursue our mission in the context of programs that help address the needs of folks that are struggling in poverty or experiencing homelessness. Core programs include a free community meal known as the Downtown Welcome Table, a clothing closet, a community garden, and Haywood Street Respite, where unhoused individuals can stay on a short-term basis following outpatient surgery or an inpatient hospital stay.

Haywood Street actually has a dual identity. We are both a church and a faith-based nonprofit. Our church identity is as a United Methodist mission congregation. Our congregation includes a mix of folks from across the economic spectrum. A simplified way of saying it is that we are a mix of homeless and housed being church together. Our 501(c)(3) status is based on the fact that we are a religious charitable organization.

Y E A R N O N P RO F I T WA S F O U N D E D? 2009

LIST OF BOA R D MEMBER S W ITH TIT LES Chair: Ward Griffin

Terry Beamer

Brock Himan

Steve Noblitt

Chair-elect: Allison Spruill

Keith Bryant

Jeanette King

Betty Porter

Secretary: Pamela Wright

Dell Dillard

Eric Laurilla

Stacy Shelley

Treasurer: Mary Matthews

Steve Frowine

Luke Lingle

Robert Stafford

Bill Haggard

Linda McCracken

Pat Wallenborn

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can feel confident that their funding is going to professional, trauma-informed programming. It’s like the Community Foundation model, screening and fundraising for equine therapy and learning in Western North Carolina.”

Knapp was born and raised in Lakeland, Florida, and has a Master of Arts in English. She has taught college English at the University of Florida and at Richland College in Dallas, Texas.

Currently, she teaches equine assisted mental health and learning for a master’s program at Prescott College in Prescott, Arizona. She is also the founder and president of Horse Sense of the Carolinas, Inc. (2003), delivering psychotherapy and learning with horses in our region.

“This vet had tears streaming down his cheeks, something breaking open inside him with the help of a horse.”

Shannon Knapp

Executive Director, Heart of Horse Sense

C

R EATING HEART OF HORSE SENSE IN 2014 was the perfect vehicle for Shannon Knapp’s passion for bringing horses and humans together for mutual healing. Knapp explains that there is so much need for unique healing opportunities, and the powerful horse-human connection can be life-changing and even, in the case of many veterans, life-saving.

“At Horse Sense of the Carolinas, we saw there was a need to help support the cost of services for those who can’t pay (such as children) and those who already have (veterans), when funding is a barrier,” she says. “Organizations offering such services often have their hands completely full delivering services and can’t spend the time writing grant applications and fundraising to underwrite deserving populations like at-risk youth and veterans.

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The most challenging part of her job is fundraising for ongoing sustainability. On the flip side, the most rewarding part of her job includes seeing children and veterans, who at first may be very closed off, come alive in the process of working with horses. They connect, engage with their horses, staff, and the natural world. Watching them “wake up” to possibilities is a reward in itself.

Not surprisingly, Knapp enjoys trail riding her horses in her spare time; along with reading and, she notes proudly, Cleveland Indians baseball.

She names her parents as the most influential people in her life and shares the story of her father, James W. Sikes, who bought a bankrupt tile company and turned it into the second largest tile producer in the country during his life. He never stopped giving back to his community, often anonymously. His favorite phrase was, “If everyone in my community were just like me, what would my community be?” Knapp sees that as his challenge to her.

Her mother, a schoolteacher with a love for kids, has become a huge philanthropic force in Lakeland, sitting on many boards and creating several small funds in honor of her mother and Knapp’s father. She is over 80 years old and works out at the Y every day.

Veterans are an important beneficiary of programs supported

by Heart of Horse Sense. While most of the work is done at Knapp’s farm in Marshall, occasionally it is done offsite. For example, Knapp has taken horses to the Henderson Countybased Veterans Healing Farm in the past. (Veterans Healing Farm head John Mahshie was profiled as part of this

magazine’s November 2017 report on area nonprofits.) Citing a pilot study at Fort Carson, Colorado, that shows how equine therapy and learning reduced the risk of violence by veterans by 24%, with the rate of suicide reduced by 62%, Knapp is seeking the same level of results with her program.

She shares a story of a veteran who came out with a group from the VA but looked isolated and alone upon arrival. Within the first 20 minutes of the session, one of the horses came over to him and planted that big horse nose right in his chest.

“This vet had tears streaming down his cheeks, something breaking open inside him with the help of a horse. After group [session] he began attending private, individual therapy sessions with our financial support. This is the same story again and again, with veterans and kids alike. With kids it’s often more along the lines of them being anxious and uncertain at first, because the horses are so big and powerful.

“One young group of third-to-sixth grade girls came out this summer and worked on building self-esteem through healthy, consensual relationships with the horses, where they both got to say ‘no’ if they didn’t feel safe together. After spending some time with one horse in particular, one young lady told me, ‘I trust my horse and feel safe with him, and he trusts me and feels safe with me, and so I think it’s OK to ride now.’

“That’s the kind of thing we want to have happen!”

A N N UA L B U D G E T Under $100,000

N U M B E R S E RV E D A N N UA L LY 450+, primarily Veterans in groups, but also individual therapy.

Also youth groups and individual youth therapy. We serve veterans and youth throughout the 28 counties in Western North Carolina, as well as veterans who’ve heard of us and flown in from as far away as Alaska! We’ve funded Equine Therapy programs in Tryon, Weaverville, and Marshall to date, and are helping train and develop more quality, professional programs around the region.

H OW D O YO U G E T F U N D I N G ?

Generous private donors and grants are primary; many local businesses also sponsoring special events like our Veterans Immersion Retreats and Youth Groups.

T Y P E O F 5 01(C ) 501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? 2014

L E A R N M O R E AT: H E A RTO F H O R S E S E N S E .O R G

S E RV I C E A R E A MISSION To support professional trauma-informed equine assisted psychotherapy and learning for veterans and at-risk youth in WNC.

Serving veterans and youth throughout the 28 counties in Western North Carolina, as well as veterans who've heard of us and flown in from as far away as Alaska! We've funded Equine Therapy programs in Tryon, Weaverville, and Marshall to date, and are helping train and develop more quality, professional programs around the region.

LIST OF BOA R D MEMBER S W ITH TIT LES Chairman: Jake LaRue, USMC, CPSS

Treasurer: Mike Sowinski, CPA/ CFO

Secretary: Kathleen Berlick

Mary Begley

Greg Greiner, Merrill Lynch Amanda Watkins, LCSW

Shannon Knapp, M.A., Executive Director

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MANNA FoodBank has been providing food with hope and dignity to people in Western North Carolina since 1983 and now distributes the equivalent of over 40,000 meals per day while linking the food industry with over 200 partner agencies in 16 counties. (The MANNA acronym stands for Mountain Area Nutritional Needs Alliance.)

“But beyond that, MANNA FoodBank is the leader in the work of ending hunger right here in our community,” she explains.

“We are the reason that everyone can have a cake on their birthday, that seniors have access to fresh produce to keep them healthy, and that single moms can let their kids have a friend come over because they have enough food to have a

“The people of Western North Carolina are the most beautiful and resilient souls that I have ever known.”

Hannah Randall Chief Executive Officer, MANNA FoodBank

H

ANNAH R ANDALL WANTS HER LIFE TO HAVE given the world more love than it had before. She wants to show her two children that meaningful work brings a meaningful life, and that their mama did something that filled her heart. This is why she chooses to work for a nonprofit.

Randall’s story begins in Asheville, as her parents met when they were students at UNC-Asheville. “Western North Carolina has always been the place where my heart is,” she says. She participated early in her life in poverty alleviation work in several pockets of the area through an organization called Carolina Cross Connection (CCC) as a volunteer and later a staff member.

“Through CCC,” recalls Randall, “I had the opportunity to be in the homes of people in need throughout this region, and when you get the chance to really get to know people and their struggles and resiliency, it never leaves you. In my view, food should be a basic right for anyone no matter their circumstances.”

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real dinner. This place really is magic, and I couldn’t be more grateful to work here.”

Randall graduated from North Carolina State University with a Bachelor of Science degree in civil engineering. She then earned a master’s in business administration from Elon University. While at NC State, she interned with Carolina Power & Light (Progress Energy) and was hired as an engineer upon graduation. She held various operations, project management, and leadership positions including being the plant manager for a fleet of combustion turbine gas plants. She has worked and volunteered in various capacities with several nonprofit organizations all over North Carolina.

“Hunger is a pervasive and sometimes invisible injustice that affects thousands upon thousands of our neighbors, and I can’t live with that so I’m working to do something about it. But it is difficult sometimes for people to know how widespread this issue is, especially when there are help wanted signs up in several places. The reality of the complex factors that cause hunger and food insecurity is that the math just doesn’t add up for many people who work but have to pay for rent, transportation, and all of the other bills that pile on. The truth is that most of us are just one or two situations away from needing a little help, and many of the people that we serve were fine until their car broke down or the breadwinner of the family got laid off or someone got cancer. For people living on the edge, any one of these things can drown them if MANNA and our partners aren’t there to catch them so they can breathe.”

Randall doesn’t find herself with a lot of down time between MANNA, two kids, two dogs, two cats, and 11 chickens. She

does enjoy traveling to places off the beaten path and spending time with friends and family.

She advises to be kind to yourself. “No one has ever pushed me more or been my worst critic more than me. There has always been a fire in me that I can’t extinguish, but you have to control fire, too. As I’m getting older, I am trying to learn more about self-care and forgiving myself when I’m not perfect.

I still struggle with both.”

The most rewarding part of her job she says is when she is at one of MANNA’s food distributions and gets to be with her neighbors in need. “The people of Western North Carolina are the most beautiful and resilient souls that I have ever known.

From those that are the community of partners, volunteers, and donors that come together from all walks of life to those we serve, I am often speechless and feel like my heart is overflowing. While we’re providing food, we’re also providing hope in a time that can be someone’s darkest hour, and that’s something pretty special.”

She shares a story from Swain County that puts her job and the role of MANNA FoodBank in perspective. “Last week one of the students came to our social worker, with head down, wringing their little hands, sharing that they get really hungry over the weekend, and asked if they would be getting a food bag to take home. The social worker sent two bags home with the child and contacted the parents to see what other needs we could help with. The food bags often open a dialogue with parents, providing a stepping stone to begin building a relationship where we can maximize the student’s and family’s opportunity to be successful. Amazing things happen when we share food with others.”

MISSION MANNA FoodBank’s mission is to involve, educate, and unite people in the work of ending hunger in Western North Carolina.

A N N UA L B U D G E T $6.3 million; total revenues in 2017-18, including donated product and other non-cash items, was $34 million.

N U M B E R S E RV E D A N N UA L LY 107,000

H OW D O YO U G E T F U N D I N G ?

Several sources including individuals, corporate donors, foundations, food retailers, and government.

T Y P E O F 5 01(C ) 501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? 1983

L E A R N M O R E AT: M A N N A F O O D B A N K .O R G

LIST OF BOA R D MEMBER S W ITH TIT LES President: Melody Dunlop

Leeann Bridges

Louise T. O’Connor

President-elect: Steve Metcalf

Keith Collins

Karen Olsen

Vice President: Scott McLean, SPHR, SHRM-SCP

Mary C. Davis

Cindy Piercy

Ron Edgerton

Jerry Prickett

Secretary: Judy Butler

John Forsyth

Robert Simmons

Treasurer: Sage Turner

Bud Hughes

Edward Zaidberg

Allen King Kip Marshall, Jr.

MANNA’S EMERITUS BOARD MEMBERS Joel Gillespie Jim Mathews Brad Searson Cissie Stevens Marjorie Ulin Sheryl Williams

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She has a bachelor’s degree in science and human services from St. Andrew’s University and a J.D. from the North Carolina Central University School of Law. Prior to working at Our VOICE, she was the bilingual advocate for the Mountain Violence Prevention Project at Pisgah Legal Services. She also worked at the N.C. Coalition Against Domestic Violence, where she was the immigrant outreach coordinator.

She says she was fortunate to have an opportunity to apply for the executive director position at Our VOICE. “Our VOICE is one of the oldest rape crisis centers in the state, and I knew the organization’s philosophy and values were aligned to mine as it related to survivors of sexual assault

“Fill your cup first and let others benefit from your overflow.”

Angelica Reza Wind Executive Director, Our VOICE

(Victims-Outreach-Intervention-Counseling-Education)

A

NGELICA REZA WIND’S PARENTS IMMIGRATED from Mexico and were migrant farm workers. In the mid-1980s, they decided to put down roots in the small rural town of Biscoe, which is between Charlotte and Fayetteville.

“As the child of immigrant farm workers, I benefitted from and saw how other community members benefitted from local nonprofits that were passionate about addressing certain issues that impacted us,” she says. “These were organizations that were totally invested in improving our quality of life, at no cost to us. They addressed a need and offered services with a certain level of dignity and compassion. It was really my first encounter with nonprofits and it informed my view of how nonprofits can have an impact on a community. That has always stayed with me. When I came to understand the nonprofit model, I realized this was what I wanted to do. I wanted to give back.”

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and what we need to do to stop it. Our VOICE has a strong reputation in the community of not only working with survivors and others who are impacted by sexual violence, but also doing prevention programming to end sexual violence.”

As a first-generation immigrant and because she spoke English, she found herself at an early age interpreting for other community members when issues arose. She interpreted for survivors of domestic violence when they had to interact with law enforcement when they were seeking safety.

“That created an impression on me and the realization that the prevalence of domestic violence and sexual assault is far wider than we would like to believe,” says Wind. “I knew when working at Pisgah Legal Services that this work was what I had been building up for, professionally and personally. Everything in my personal life, going to law school to become an advocate – it was all gearing up to work in this movement.”

The most challenging part of her job is silence—survivors not being believed. Part of that is changing, however, and you see that with the #MeToo movement as more survivors are starting to feel empowered to share their stories. In the past year, Our VOICE has experienced a 26 percent increase in demand for services that they feel links directly to this national movement.

There are three things that are the most rewarding part of her job: “First, I love the feeling I get when I walk through the hallways of Our VOICE and I see a survivor coming out of a counseling office with a big smile on their face, and if you didn’t know any better, you wouldn’t think they were at a rape crisis center. It’s bearing witness to healing and know that healing is possible.

Second, and it’s hard to describe this, but that moment when, after you have a survivor that discloses, often for the first time, and you tell them, and they might be hearing for the first time, that you believe them, they’re not at fault and they’re not alone.

You hear the sigh of relief from the survivor that for the first time, they feel they have truly been heard. They know that they don’t have to hold that secret anymore. It’s an unburdening that you experience on the other end of the conversation. Third, when we are doing prevention education in the schools and communities, and you see that ‘lightbulb’ moment when folks recognize that they have autonomy over their bodies and that they have the right to say what happens with their bodies.”

One of her priorities when she became an executive director was to create a culture of self-care for the staff to build resiliency and minimize vicarious trauma and compassion fatigue. That requires her to be able to model this behavior to staff.

“While I haven’t perfected this, one of the things that I enjoy in my free time is exercise. I enjoy running. But more than anything, I enjoy spending time with family and my daughter in particular. What this work has taught me is to embrace and be free of judgement of the personal relationships I have with individuals. Spending time with my daughter and diving into what she’s into makes me happy. It makes me feel present and reminds me of what is truly valuable in our lives.”

The most influential person in her life is her mother.

“My parents came from an old-school frame of mind in rural Mexico that my role as a woman was to go from my parents’ home to my husband’s home. I joke with my mom a lot about how they inadvertently raised a feminist when they tried to raise me like that. She came here 45 years ago and wasn’t afforded the same opportunities that I was. Her family was very povertystricken and could only afford to send their son to school. My mom was and is illiterate, but she taught herself how to survive and navigate through this world. She taught herself English and how to drive. She’s just someone who has rocked my world. She has shown me that you can’t change the circumstances that you were born into, but you can change how you respond to those circumstances and determine the direction you want to go. My mom doesn’t give herself much credit, but to me, she is the smartest and strongest person I know!”

Wind believes in giving yourself permission to put yourself first—you can’t give to anyone if your cup is empty.

“Fill your cup first and let others benefit from your overflow.

As a breast cancer survivor, I learned the importance of this mindset the hard way. Also, do not minimize your worth. You are worthy and you earned the right to be at those tables—in those spaces—so step into your power without fear.”

L E A R N M O R E AT: O U RVO I C E N C .O R G MISSION In the pursuit of a community that is free of sexual violence, Our VOICE serves all individuals in Buncombe County ages 13-and-over affected by sexual assault and abuse through counseling, advocacy, and education.

A N N UA L B U D G E T $1.1 million

N U M B E R S E RV E D A N N UA L LY In 2017 we served around 4,700 people in Western North Carolina, including in-person counseling, our 24-hour crisis hotline, direct services, and outreach to thousands of middle school, high school, and college students. Our crisis line usage increased 26 percent last year.

H OW D O YO U G E T F U N D I N G ?

We get federal, state, and local grants, as well as local foundation support and donations from individuals and businesses.

(Note: Our VOICE was recently a co-recipient of a $450,000 grant from the Women for Women Giving Circle of the Community Foundation of Western North Carolina, to fund the “Pathway to Prevention” anti-abuse initiative.) We also have some income from the trainings we offer in our own sexual harassment and Drug Facilitated Sexual Assault (DFSA) prevention curricula to businesses, especially bars, breweries, and restaurants. That is a growing program for us, as more and more of these businesses want their staff and management to be trained.

T Y P E O F 5 01(C ) 501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? 1974

LIST OF BOA R D MEMBER S W ITH TIT LES President: Bo Carpenter

Secretary: Leah Shapiro

Carissa Franks

Joel Puryear

Vice President: Marisol Collette

Treasurer: John Payne

Laura Hope-Gill

Pam Siekman

Ezra Post

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landscaping. I literally had to beg my way onto a landscaping crew in South Asheville (Snow Creek). I worked my way up and moved to another company in Johnson City. The entire time I was gaining field experience, I was also preparing for landscape architecture school. Becoming a landscape architect had been my goal since 25. Eventually, I moved back to Asheville and opened my own landscape business called Dig. When the recession hit in 2007-2008, I took the opportunity to follow up on my goal and return to graduate school.”

With a bachelor’s degree in international studies and political science from Rhodes College and a master’s degree in landscape architecture, with honors, from the College of Environment

“Life is shorter than you can imagine and each moment should be spent towards growth and happiness.”

Kelly Holdbrooks Executive Director, Southern Highlands Reserve

T

HE PATH THAT LED KELLY HOLDBROOKS TO Southern Highlands Reserve is an interesting one. In 2000 she started out as a smoothie girl at the old Max & Rosie’s Café on Lexington Street in Asheville after turning down an outdoor education position from Princeton. While her parents thought she was crazy, she knew she was meant to be in Western North Carolina—her intuition landed her in Asheville.

For the next few years, she was an instructor for Talisman, a summer camp that worked with boys aged 12-17 who had behavioral problems. Next was a full-time school dedicated to working with boys in nature and helping them with their behavioral issues.

“Eventually, I needed a break from such intense field work and began working with autism in Asheville (TEACCH & ASNC),” says Holdbrooks. “During this period I also coached women’s basketball at Warren Wilson College. Finally, I found myself burned out, and made a career shift to horticulture and 78

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and Design at the University of Georgia, she believes that while the bottom line is very important in running any business, the mission and core values should lead and guide the bottom line, not vice versa.

“I enjoy working in a team atmosphere, and working at a nonprofit often lends to team-based work both internally and externally through partnerships and grants. The work is driven more by mission and core values than a bottom line.”

The Southern Highlands Reserve is dedicated to sustaining the natural ecosystems of the Blue Ridge Mountains, making the nonprofit a perfect fit for Holdbrooks.

“Within the profession of landscape architecture there are many avenues to pursue. I chose conservation for my career. I wanted the opportunity to work with others on large landscape scale projects that will benefit the region. I wanted to work with a board and founders have a high level of integrity, and were committed to partnering with other organizations. Ultimately, each day I am excited and grateful for the opportunity to serve my community and region in the work we do at the Southern Highlands Reserve.”

The most challenging part of her job is climate change.

Because the Southern Highlands Reserve is located at a high elevation on the Blue Ridge escarpment, adaptive management is the name of the game.

“With increasing storm events and intensity of storm events, which are a result of climate change, gardening at 4,500 feet elevation is sometimes challenging. We have been implementing stormwater mitigation practices since 2013 in our Core Park.

We worked with local landscape architecture firm, Sitework

Studios, and an engineering firm, Robinson Engineering (from South Carolina), this past year to develop more best management practices for stormwater mitigation.”

The most rewarding aspects of her job—in addition to educating people about the use and importance of using native plants, plant communities, and ecosystems; the opportunity to work in a gorgeous place; and working outside and connecting to nature—are working on projects like the Flat Laurel Restoration Project. In this project, 902 red spruce seedings were planted on public land in an effort to benefit the federally endangered northern flying squirrel as well as many other species.

“This project was a result of Southern Appalachian Spruce Restoration Initiative, a grassroots organization formed in 2013.

The Southern Highlands Reserve is a founding member and serves on the Steering Committee and subcommittee Planting & Propagation. The Flat Laurel project was a huge success and involved the U.S. Forest Service, U.S. Fish & Wildlife Services, North Carolina Wildlife Resource Commission, Daughters of the American Revolution, Pisgah Conservancy, Haywood Community College, and many volunteers.”

Holdbrooks names four of the most influential people in her life—three external and one internal.

“First my parents. They raised and guided me into the woman I am today. They were supportive, encouraging, and loving.

Next most influential person in my life is Robert Balentine, one of the founders of Southern Highlands Reserve. Robert has mentored me since I joined the staff at the Reserve. His experience in business and life coupled with his dedication to the organization and staff has been and continues to this day to be my greatest resource for running Southern Highlands Reserve. The internal most influential person in my life is me.

From a very young age I was internally motivated to do my best in any endeavor.”

She enjoys hiking, yoga, jumping in swimming holes, and gardening in her spare time, and offers the following advice: “Love always wins! Do not waste your time stressing. Ask yourself will this even be a topic of conversation next week?

Life is shorter than you can imagine and each moment should be spent towards growth and happiness. And most importantly, remember you are and will be the most influential person to your future self.”

L E A R N M O R E AT: SO U T H E R N H I G H L A N DS R E S E RV E .O R G

MISSION The Southern Highlands Reserve is dedicated to sustaining the natural ecosystems of the Blue Ridge Mountains through the preservation, cultivation, and display of plants native to the region and by advocating for their value through education, restoration, and research.

A N N UA L B U D G E T $450,000

N U M B E R S E RV E D A N N UA L LY Approximately 2,500

H OW D O YO U G E T F U N D I N G ?

Funding is secured from several different sources: grants, private contributions, admissions, and plant sales.

T Y P E O F 5 01(C ) Private family foundation

Y E A R N O N P RO F I T WA S F O U N D E D? 2002

LIST OF BOA R D MEMBER S W ITH TIT LES President & Founder: Robert Balentine

Secretary & Founder: Betty Balentine

DIRECTORS

Elizabeth Gurley

Emily Barbour

Mac Balentine

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With the goal of preserving and interpreting the social, cultural, and natural history of the Swannanoa Valley, she finds the most challenging part of her job is finding creative ways to stretch funding to create the highest quality products possible, whether it be in educational programming, exhibit design, or preservation services.

“It’s a challenge, but a fun one,” she says. “And it’s probably the most rewarding part as well. It’s very satisfying to accomplish big goals with small monies.”

Born in Lexington, Kentucky, her family moved to East Asheville when she was six, so she considers Asheville to be her hometown. As a teenager and twentysomething she traveled

“It’s always fun to show elementary school children how to use a typewriter or dial a rotary phone.”

Anne Chesky Smith

Executive Director, Swannanoa Valley Museum & History Center

A

S EXECUTIVE DIRECTOR OF THE SWANNANOA Valley Museum and History Center, Anne Chesky Smith often finds herself in the role of detective.

Artifacts and items are donated to the museum and she investigates to find out as much information about the item as possible. She describes solving these mysteries as the most fun part of her job.

“A couple months ago I sent an unidentified photograph of an African-American church congregation to the local newspaper asking readers if they could identify the church or the people pictured,” says Chesky Smith. “About a week later, I got a phone call from a woman who now lives in Michigan letting me know that at 87 years old, she was probably one of the only people still alive who could identify almost all of the over 65 people pictured in the circa-1932 photograph.”

Chesky Smith has served the Swannanoa Valley Museum and History Center located in Black Mountain for seven years.

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around the country and the world thinking she might settle elsewhere, but always ended up wanting to be back in the mountains of Western North Carolina.

“I graduated with a degree in environmental studies from UNC-Asheville and also have MA’s from Appalachian State University and the University of Georgia—in Appalachian studies and anthropology, respectively. I also have a certificate in nonprofit management from Duke University.

“After college, I served terms of services with AmeriCorps in West Virginia and New York City. I think it was probably these experiences that led me to choose a career in service to the community—and, more specifically, my home community. It’s a lot easier to accept the challenges of working at a nonprofit when you are doing it for the people and places you love.”

The Swannanoa Valley Museum and History Center is located at 223 West State Street in the old Black Mountain Fire Department building which was built in 1912. They welcome visitors Tuesday through Saturday (10AM-5PM) through December 8 and by appointment over the winter. A successful and popular fundraiser for the museum is the wide array of guided hikes that they offer that include a strenuous series in which participants hike the entire ridgeline of the Swannanoa Valley over the course of a year and a more moderate series with one hike a month in each of the valley’s communities.

“What’s great about our hikes is that they are led by people who are very knowledgeable not only about the history of the area, but also about the topography and flora and fauna.”

“The great Appalachian Studies scholar, Helen Lewis, taught that a community’s first step to solving current problems and planning for the future is understanding their history. This

idea really stuck with me as I worked my way through graduate school. And it was with this in mind that I began collecting the history of the community where I grew up—the Riceville area of Asheville. Riceville is the westernmost end of the Swannanoa Valley, so when I finished my graduate degree I offered my files to the museum and eventually wound up with a job offer.

That’s how I got the job, and I’ve stayed for the same reason.

The museum preserves a knowledge base about where the community has been and how it got there that is essential in planning for the future of all aspects of our community.”

With the museum having only one and a half staff members, Chesky Smith interacts with the public quite a bit.

“It’s always fun to show elementary school children how to use a typewriter or dial a rotary phone. Though it’s becoming more common now that students don’t even realize that until a few years ago telephones had buttons!”

As a new mother, she finds herself enjoying doing whatever her daughter enjoys doing—particularly sleeping, if at all possible. She also likes to hike with her husband, read, craft, and clog.

Her advice to others is to be patient, which is something she says she still struggles with.

“With nonprofit work, most results are not immediate, but happen over time, so patience is vital to continuing to do this work.”

Swannanoa Valley, a pathway to Western North Carolina, by developing dynamic programs and engaging exhibitions for the education and enrichment of the community, its children, and future generations.

A N N UA L B U D G E T $110,000

N U M B E R S E RV E D A N N UA L LY 15,000: This includes museum visitors, researchers, students, interns, event participants, members, and those who donate items to our collection for preservation and display.

H OW D O YO U G E T F U N D I N G ?

Approximately half of our operating funds are generated by our special event programs and the memberships associated with these programs. Every month a strong contingent of volunteers helps plan and put on a number of events. We are also funded by memberships and by visitor donations—entry to the museum is by donation or free for members, students, and children. Only 2% of our budget comes from public sources.

T Y P E O F 5 01(C )

L E A R N M O R E AT: S WA N N A N OAVA L L E YM U S EU M .O R G

501(c)(3)

Y E A R N O N P RO F I T WA S F O U N D E D? MISSION

1989

The Swannanoa Valley Museum & History Center preserves and interprets the social, cultural, and natural history of the

LIST OF BOA R D MEMBER S W ITH TIT LES Chairman: Wendell Begley

Bill Alexander

John Corkran

Sam Shirey

Vice Chair: Roger Hibbard

Martha Baldwin

Robin Gregg

Joe Standaert

Secretary: Cindy Medlock

Sally Biggers

Jack Jones

Carol Tyson

Treasurer: Yolanda Smith

Venita Brown

Jack MacMahan

Bob Watts

John Buckner

Bonnie Nache

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initial symptom; he has lesions in his skull, spine, scapulae, collarbone, hip, and sternum. It also has to do with “how we’re all throwing bones—referring to throwing dice—in life.

Sometimes fortune leads us in a way that we didn’t plan for.”

Throwing Bones for a Cure’s mission is to support and inspire patients to healthy and active lifestyles before, during, and after treatment and to issue small grants to patients and caregivers for non-medical financial needs through its Patient Assistance Fund.

“There are needs that aren’t being met when it comes to multiple myeloma patients. It’s easy to feel like you can’t move— you can’t do anything—when you’re sick. Frequently, there is organ degeneration, a depletion of red blood cells (anemia),

“Each one has their strengths, but even their perceived ‘weaknesses’ are valuable windows to how awesome people can be.”

Kenny Capps

Executive Director, Throwing Bones for a Cure, Inc.

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N JANUARY OF 2015, KENNY CAPPS’ LIFE CHANGED forever—he was diagnosed with multiple myeloma, a blood cancer that often affects bones by creating lytic lesions (holes) and lots of pain.

“During the course of that year, I began intense chemotherapy treatment, had to stop running, lost my business, underwent a bone marrow transplant, and had to find my way back to life again,” says Capps. “I discovered that what was most challenging about having the disease wasn’t necessarily that I might be dying a little early, but that the disease and treatment was devastating on my family, financially, and my psyche, personally. I discovered quickly that responding with fitness was the way to control mental and physical distress. Since this wasn’t being directly addressed, I wanted to give a platform to this discussion, and Throwing Bones was born.”

Capps adds the name’s significance lies in the fact that myeloma often effects the bones with lesions (holes) as an 82

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and an increase in infections. However, purposeful movement or exercise is essential to a better quality of life, treatment tolerance, and pain management. Also, it’s expensive being sick, if only because of the expenses of travel to and from treatment.

Unfortunately, there are more than just travel costs involved.

Throwing Bones is raising funds, creating opportunities, and encouraging and inspiring patients and caregivers to be better and enjoy life during and after treatment until there’s a cure.”

This year, Capps ran across the State of North Carolina on the Mountains to Sea Trail from the Outer Banks to Clingman’s Dome, completing all 1,175 miles on foot in 54 days. He was encouraged and inspired by many on this journey, including a man named Bob, an experienced hiker with a pulmonary disease that acts like COPD, now waiting for a lung transplant.

His words brought tears to Capps’ eyes: “Thank you. Your trip moves me. I know you’re battling something different than I am, but you’re doing it. I’m living through you.”

“I had something to do with moving a tortured man to hope for something better,” says Capps. “I want to do that again and again.”

Educated at the University of Georgia with a Bachelor of Arts degree and the University of Denver with a law degree, Capps says the most rewarding part of his role at Throwing Bones for a Cure is inspiring and encouraging.

“Until I started this organization, I don’t think I knew that others often find hope when I do well. I move, I encourage, I ran across the state of North Carolina, I talk about everything I do on social media, and every day I hear about someone moving because they saw me do it. That’s immediate validation for what I do.”

Make-A-Wish In his spare time, the Black Mountain resident plays. “That means that I take my kids to soccer games, dance, and art schools; I watch my talented wife act. I run. I cycle. I swim.

I hike and explore. I drink a lot of coffee. I read books. I go to bookstores that have coffee. I do as much as I can except rest. I don’t do a lot of that.”

When asked who the most influential person in his life his, Capps says he couldn’t narrow it down to one or even two people, as he has been and is still influenced by many.

“Each one has their strengths, but even their perceived ‘weaknesses’ are valuable windows to how awesome people can be. My list of people who have and still do influence my life isn’t short, but the tops would be my father for his focus, love, and dogmatism (yes, that can be a strength); my mother for her intelligence, warmth, and openness; my wife for her desire to bring happiness into every room she enters; David LaMotte (songwriter/musician) for being David LaMotte even when he isn’t David LaMotte; and Captain Joshua Solove, whom I have known for about 25 years, for loyalty and perseverance.”

L E A R N M O R E AT: T H ROW I N G B O N E S R U N .O R G MISSION Throwing Bones’ mission is to support and inspire patients to healthy and active lifestyles before, during, and after treatment and to issue small grants to patients and caregivers for nonmedical financial needs through its Patient Assistance Fund.

A N N UA L B U D G E T $87,500

H OW D O YO U G E T F U N D I N G ?

Donations and grants

T Y PE O F 5 01(C ) 501(c)(3)

Y E A R N O N PRO F I T WA S F O U N D E D? 2017

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LIST OF BOARD MEMBERS WITH TITLES Interim President: Kenny Capps

Secretary: Katherine Langley

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Treasurer: Mona Wade Nora Hurley

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technical assistance, capital, and programs that reduce barriers to success, and to assist women entrepreneurs in Western North Carolina in becoming successful, they offer one-onone business coaching and counseling, workshops, seminars, networking opportunities, and technical assistance. Topics include marketing, financial management, business planning, preparing for a small business loan, and industry-specific topics.

Oxendine was born in Columbia, South Carolina, and hails from the Lumbee Tribe in Lumberton. She has a Bachelor of Science degree in human resources and her previous work includes clinical counselor, marketing development, sales

“Develop some humility and learn from everything and everyone—mostly your mistakes and challenges.”

Sharon Oxendine

Director, Western Women’s Business Center

T

HE MOST INFLUENTIAL PERSON IN SHARON Oxendine’s life is her father, Zeb Oxendine. An example of his influence came when she was 14 years old and went to work. She became discouraged one day while being criticized by another employee.

“My friend worked there too—we both called our parents and her mother came to get her,” Oxendine recalls. “My father refused to come get me. He not only did not come get me, he stated I would continue to work there. My friend got to quit. I went back to work and worked there for another year. I learned later in life—you do not give up when it gets hard; you go back and begin again.”

As director of the Western Women’s Business Center (WWBC), she shares that determination and work ethic with others. The WWBC is a program of Carolina Small Business Development Fund, a statewide nonprofit Community Development Financial Institution that was started in 1989. With a mission of providing 84

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training, dental assistant, lab technician for Kodak, and, currently, small business development.

“I have worked for nonprofits for over 25 years,” she says.

“The ones I chose all had a social influence or impact. I chose this because I want to serve in my community. This nonprofit has a strong presence in the minority communities and with women entrepreneurs.”

WWBC hosts an annual conference that brings together a diverse and energetic crowd of local women entrepreneurs.

From the 2018 conference, 76.8% of attendees were identified as current business owners and 10.7% of attendees planned to start a business. Attendees not only hear nationally-renowned speakers, but also have the important opportunity to network. The Fifth Annual WWBC Conference is scheduled for June 20, 2019.

The most rewarding part of her job is helping entrepreneurs to overcome their obstacles and barriers.

“I worked with a young woman who came to me convinced that she had a dream of owning a bakery that would be successful and allow her to create and obtain wealth and assets for her family and for the community. She was right, but it took over a year—trial and error, hard times finding a location, and now, just a couple of years later, she is highly successful and well on her way.”

Oxendine enjoys sharing her culture, learning about other cultures, hiking, and reading.

“The older you get, the less you will know,” she says.

“So, develop some humility and learn from everything and everyone—mostly your mistakes and challenges.”

L E A R N M O R E AT: C A RO L I N A S M A L L B U S I N E SS .O R G

MISSION To foster economic development in underserved communities by providing capital, business services, and policy research to support small businesses. The WWBC provides technical assistance, capital, and programs that reduce the barriers and serve as a catalyst to the success of women entrepreneurs in Western North Carolina.

A N N UA L B U D G E T $6.2 million

N U M B E R S E RV E D A N N UA L LY For Business Services: 978 clients served to date for business development workshops and technical assistance. Over 311,000 in capital funding for women entrepreneurs in our region. Access to capital served annually across the state of North Carolina: The Carolina Small Business Development Fund issued loans in the amount of $11,209,107 across 112 loans in FY18. The WWBC covers the 25 westernmost counties of Western North Carolina. Raleigh is the location of the home offices; statewide, there are offices in Fayetteville, Wilmington, Elizabeth City, Charlotte, and Asheville.

H OW D O YO U G E T F U N D I N G ?

CEO Lenwood Long had the idea to fund the WWBC five years ago. He took a risk with no sustainable funds and established this center based on need for women entrepreneurs in Western North Carolina. Nowadays, funding comes from multiple sources—partially funded by the state of North Carolina, but we also pursue private and corporate grants and have bank partners who provide lending capital and program and operational support.

T Y PE O F 5 01(C )

HELPING OTHERS LOOKS GOOD ON YOU

Public charity

Y E A R N O N PRO F I T WA S F O U N D E D? 2014

PROVID ING H OPE, OPP O R T U NI T Y AN D JOBS S I N CE 1 9 2 6 100% LOCAL 100% NONPROFIT

LIST OF BOARD MEMBERS WITH TITLES Chair: Tony Hayes

Jada Grandy-Mock

Vice Chair: Stephanie Swepson Twitty

Jeff Roegge

Secretary: Nancy Stroud

Paulette Dillard

Treasurer: Cheryl Diuguid

Garett Taylor

James Sills

Kenneth Reese

Ted Archer

John Holdsclaw

Lori Gibbs

SHOP .

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L-R Back Row: Karen Vickers, David Rodgers, Sirena Squires, David Robertson, D Smith, Erik Aasland, Paul Harkrider Middle Row L-R: Cassie Pittman, Erin McLoughlin, Sona Merlin Front Row: Bill Palas, Marion Norwood, Betsy Reiser, Mark Mathews Not Pictured – Bonnie Snider, Mahalia Kennedy, Gray Tolson

The Faces of

Independent Asheville Real Estate appalachian realty associates

23 arlington st, asheville 28801 - 828.255.7530 - appalachianrealty.com

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Such was the case for Betsy Reiser, founder, owner, and broker in charge at Appalachian Realty Associates. In the 1970s, long before Asheville’s real estate boom, Reiser turned to a local realtor to help in her search for renovation projects. When the realtor didn’t meet her expectations, Reiser didn’t stand down or give up; instead, she pursued her own real estate license in order to provide local clients with a better realty experience.

And so, in 1979, Appalachian Realty Associates was born, an independent real estate brokerage with a professional yet personable experience.

The firm has since grown to 17 agents, all of whom offer experience from a diverse range of backgrounds, including construction, outdoor/ adventure sales, mortgage lending, education, hospitality, automotive, aquaculture, and healthcare, with specializations in existing home sales, land and farms, and developed commercial space. The agents make their home at 23 Arlington Street in downtown Asheville, a classic arts and crafts bungalow, much like the ones the realty firm so often deals in, that was converted into a cheerful office years ago.

With such an impressive latitude of specialties, expansive experience (five of the realtors alone offer a combined 150 years of experience in Asheville real estate), and depth of historical knowledge of the local market, Appalachian Realty Associates is consistently ranked as one of the top ten producers in the area. In an industry so often dominated by big box franchises, what truly sets this small, locally owned company apart is their genuine, personal relationships with their clients. Every client of Appalachian Realty Associate receives personalized, attentive assistance, served with a true connection and, more likely than not, a cold beer from their wellstocked bar.

Whether you’re looking for a downtown Asheville loft, an arts and crafts bungalow in a walkable neighborhood, a historic fixer upper, a modern green home, or a small mountain farm, Asheville Realty Associates will help you find the property of your dreams, and they’ll do so with unrivaled expertise and sincerity, turning a process that, as Reiser knows, can often be troublesome into one that is genuinely enjoyable.

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264 biltmore ave, asheville 28801 828.252.2789 - firelighthearth.com

Faces of Enterprise 88

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Firelight Hearth & Patio is a specialty retailer of hearth, patio, and barbeque products. Their showroom serves as one of the region’s most diverse burning product displays, with burning fireplaces, wood stoves, and gas logs.

There you’ll also find everything you need for outdoor living, including large presentations of porch, patio, and deck furniture, as well as an extensive range of barbecue products.

Dick and Gleyn Hoffman opened Firelight (formerly Fire House Casual Living) in A sheville in 1995 on Merrimon Avenue, sharing a building with Citizen’s Hardware for 10 years.

In 2006, the store moved to Biltmore Avenue, broadening its burning displays

within a freshly renovated and expansive space. Change came again for the company in 2018 when they embraced a new name that both differentiates and defines the business as it stands today.

Dick maintains a Master Hearth Professional Certification from the National Fireplace Institute, which requires continuing education, and serves on both Boards of Directors for the regional Southeast and National Hearth Patio and Barbecue trade associations. His favorite aspect of Firelight is the customer experience and the opportunity to help someone balance their wants and needs in making a major purchase that they will enjoy for years to come.

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In the midst of an industry that is rapidly expanding, Red Tree Builders takes a unique, concierge approach to green building.

With a select number of homes built annually, Red Tree can prioritize craft and clients' desires in order to build homes that are artfully and mindfully crafted as well as innovative and inspired by nature. Each custom-built, eco-luxury, green-built home is part of Red Tree Builders’ legacy of sustainable, healthy homes that are built to last a lifetime and beyond.

Red Tree Builders’ unique approach has earned the company a host of accolades on both the local and national level, including several Asheville Parade of Homes Awards, recognition in Professional Builder Magazine’s 40 Under

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40, and a series of national speaking engagements. President and visionary Brandon Bryant serves as the President of the Asheville Home Builders Association, and has worked to add a workforce development arm to the association that will engage students from elementary through college with a future in building. His wife and Vice President, Amanda Bryant, is the advisor on all things Red Tree—strategic planning, marketing, and customer relations.

Red Tree Builders’ legacy is one of mindfully built and artfully crafted homes, but it is also bigger than the houses they create, as they continue to foster the community we all call home.

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Faces of Enterprise November 2018 | capitalatplay.com

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Estate Jewelry The sparkling jewelry of Estate Jewelry Ltd. is almost always vested with a legacied story, and so is the shop itself. If the walls of the 123-year-old Biltmore Village cottage could talk, surely they would have stories to tell.

And then there’s the tale of owner Richard Yaffin: He was mentored by his father, himself a dealer in diamonds and jewelry since 1920, and took the reins of his father’s Florida jewelry store in 1977.

After 25 years owning and operating the Tampa Bay area store, Richard retired and headed north to Western North Carolina. His narrative in the jewelry business, however, was far from over. He found himself missing his trade, and in the spring of 2006 he began selling jewelry again from a leased space in Fireside Antiques & Interiors, a solo endeavor intended to be a diversion from retirement. 12 years later, and Richard’s retirement pastime has evolved into Estate Jewelry Ltd., a unique business with an expert staff that bridges the gap between traditional jewelry stores and pawn brokers.

Estate Jewelry Ltd. deal primarily in pre-owned diamonds and fine jewelry and obtain the majority of their inventory directly from the public.

The pieces in their showcases, oftentimes originally from Tiffany & Co., Cartier, Van Cleef, and other world class jewelers, are special not just in their design but in their price. Purchasing at market value allows Estate Jewelry Ltd. to sell their jewelry for much less than the replacement value, usually with a savings of half or more.

It’s not just the pieces they sell that sets Estate Jewelry Ltd. apart.

Unlike most jewelry stores, they don’t change watch batteries or sell watches, do jewelry repairs, have evening or Sunday hours, do layaways, or employ inexperienced people. Instead, they specialize in what they do best with an approach that is missing from most other jewelry stores. They buy directly from the public, offering free estimates on items customers wish to sell at no charge and with no obligations. As Licensed Diamond Brokers, they’re able to sell customers’ diamonds and jewelry on a consignment basis. They are proud of their ability to price fine quality jewelry at far below current retail, and welcome independent appraisals of items they sell with a refund guarantee if the buyer is not satisfied with the appraisal.

Behind the bright cases of Estate Jewelry Ltd. is an experienced team.

Asheville native Pamela Atkinson has been working with Richard since 2012, and helping her with bookkeeping is Anet Skillin. In 2013, Stephen Frommel joined Richard’s team, and in 2014 completed his courses with the Gemological Institute of America to become an Accredited Jewelry Professional. A recent addition to the team, Adam Strauss is a former jewelry store manager from Long Island, New York.

All of the members of the Estate Jewelry Ltd. team truly love what they do, and it’s evident in the respect, love, and courtesy they show every patron.

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2 boston way, asheville 28803 - 828.274.7007 - estatejewelryltd.com November 2018 | capitalatplay.com

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Faces of Enterprise

The Faces of the New CFO

Kaplan CFO Solutions is a key resource for local, fastgrowing businesses and those in transition. Now in its 10th year, the firm of nine veteran CFOs is powered by its unique “embedded CFO” model. Kaplan CFOs work on-site a set number of days per week as part of their client’s management team. This includes day-to-day duties such as financial management, staff oversight, process implementation, vendor negotiations, tax strategies, and more. The longer term goal is to establish the processes and financial stability the client needs to succeed at the next level. Ken Kaplan founded the business with the intention of making the benefits of a highly experienced and successful

CFO affordable for the companies that need them the most.

Kaplan CFO Solutions’ client roster includes companies like Moog Music, Aeroflow Healthcare, Van Wingerden Intl., Asheville Radiology, Asheville Pizza & Brewing, and more.

The firm’s benefits go beyond cost-savings: With 30+ years of business experience, the average Kaplan CFO also offers peer-level support for the business owner while mentoring younger members of the management team.

Through initiatives like their Referral Partner program, which unites their extensive professional network, Kaplan CFO looks to expand its leadership role within the WNC business community.

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Faces of Enterprise

The Faces of

Smart Personal Investing White Oak Financial Management, Inc. is in the business of helping people realize their goals. For 15 years, the firm has helped clients manage their investments and retirement income responsibly and constructively to build and maintain the life they want.

It began in 2003, when the founders opened White Oak determined to employ a proven technical analysis system that would allow them to better advise their clients on both what to buy and sell and when to do so. It’s that system that still defines discretionary investment management at White Oak today, providing an accurate pictorial representation of the current markets by

charting price movement, rather than relying on daily financial and political news.

With nearly 40 years’ experience in the financial services industry, the White Oak team offers care and expertise in financial products and investments with no minimum required account size or product requirements. Their services are personalized and include knowledgeable, multifaceted financial guidance, specializing in retirement income planning in both the accumulation and income phases. They offer a pet-friendly, warm and welcoming office environment. With authenticity, experience, and compassion, White Oak helps their clients live well.

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Faces of Enterprise

The Faces

of

Modern Furniture

Ambiente Modern Furniture’s legacy of art and imports stretches back three generations and begins with Dan Haugaard, a Black Mountain College alumnus whose paintings and wood sculpture reside in private collections across Spain, Denmark, and the US. Mr. Haugaard traded in his paintbrush for a business card in the 1960s. When he opened his first shop, Danco, Haugaard capitalized on his connections with Danish artists, crafters, and artisans to bring their minimalist wares to a new American market. When he flipped the sign to “Open” every day, he sold the home goods, art, and other artisan crafts of his Scandinavian friends.

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As times changed, so did the name and merchandise he sold. Today, Ambiente Modern Furniture deals not in Danish craft but in, as the name says, modern furniture. Despite the shift in focus, Haugaard’s dedication to craft and customer service remains the foundation of the business.

Much like the art that preceded it, the unique furnishings of Ambiente Modern Furniture are meant to both inspire the mind and last a lifetime; the products are both practical and pretty, timeless and contemporary. You’ll find a spectrum of quality, modern furniture in the shop, hailing from the USA and around the world, far-off places like Italy, Germany, Norway,

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and Denmark. Many of the unique pieces, sourced from more than 100 manufacturers, were crafted by companies that follow eco-friendly practices (that’s a priority when Ambiente selects new vendors).

That kind of selection could easily be overwhelming, but Ambiente Modern Furniture intentionally curates artful, accessible displays created by a team of talented designers. The adept interior arrangements make it easy for customers to envision each piece of furniture in their own home, highlighting its particular advantages and lines in a unique setting. The expansive showroom offers an enjoyable opportunity to see, feel, and explore hundreds of furniture items and arrangements and expands your ideas about interior design.

Though the options at Ambiente Modern Furniture set the store apart, it’s the team’s dedication to customer service

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that makes it truly special. From the moment a customer steps into the store until after their furniture is delivered, the team behind Ambiente puts customer service first.

Dan Haugaard’s tradition of excellent customer service is carried forth today by his grandson, Jasper Haugaard. From selling to assembling, marketing to delivery, Haugaard dons hats of all trades to ensure his customers past, present, and future are entirely happy with their experience. He’s complemented by a diverse team of customer-focused folks who help carry forth the family’s vision.

Some things have changed for Ambiente Modern Furniture over the years. In Asheville, they’re preparing to celebrate the first anniversary of their new location, even as they prepare to open in a new neighborhood in Raleigh. Yet some things, like an artful selection of goods and an unerring commitment to service, will never change.

ambiente modern furniture 9 reed st, asheville 28803 - 828.412.5505 - ambientefurniture.com

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THE OLD

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news briefs

On Track morrisville

Jaggaer, formerly SciQuest, was among nine companies with which Mastercard partnered to create Mastercard Track.

While consumers can buy things in a couple minutes, processing orders for business-to-business transactions can still take two to three weeks. An estimated $58 trillion is still spent on documenting transactions manually each year, leading to estimates that businesses collectively lose $500 billion each year in “inefficiency and friction.”

Mastercard Track allows users to enter information once and view and manage purchase orders, invoicing, and payment status in a single, secure system. A global trade directory helps identify vetted vendors quickly with reduced risk. Jaggaer, the world’s largest independent spend

]

management company, was selected because it has a history of addressing the issues Mastercard wanted to resolve.

Clientele include manufacturers, healthcare providers, retailers, pharmaceutical companies, logistics firms, and institutions of higher education. Jaggaer holds 38 patents, and it has 2,000 customers with 3.7 million suppliers in 70 countries.

If It Helps wake forest

Tobra Medical launched the Tobra Bone Basket with an exhibit at the North American Spine Society meeting in Los Angeles, California. Prior to that, Tobra had been conducting a six-month pilot study in which spine surgeons found the device easy to use, nondisruptive

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of surgical procedures, and efficient in collecting bone material. The Tobra Bone Basket collects a patient’s own bone material during highspeed drilling for use in bone grafts. With only three simple parts, the device is sterile and designed for single use. The one-step design features a small and inline basket of a size and pattern designed and tested to maximize material collection. It is removable and invertible to ensure almost zero waste of the collected bone dust as it is transferred with minimal handling. By providing continuous filtration of blood and other fluids with a plunger and four feet of flexible tubing, the device allows surgeons to operate without having to monitor fluid levels. When a patient’s own bone material is used, grafts have better outcomes, doctors enjoy a more streamlined procedure, and payers enjoy greater financial savings.

An Enigma to Us winston-salem

BB&T announced its entry into the world of fintech. It invested $5 million in the New York-based Enigma, a Dataas-a-Service company. Other investors included Capital One Growth Ventures,

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MetLife, Third Point, and Glynn Capital.

BB&T has already collaborated with Enigma for its anti-money laundering (AML) controls. Enigma has also helped the financial institution automate tracking and reporting to reduce costs of compliance. Leadership at BB&T hopes a partnership with Enigma will “enhance other data-driven processes within the company for the ultimate benefit of our clients and shareholders.” BB&T’s CEO Kelly King announced almost a year ago his company’s interest in acquiring a fintech company, a move Chief Digital Officer W. Bennett Bradley says will continue the company’s digital transformation. In January BB&T announced it would be setting aside $50 million to invest in digital technology that could benefit clients by lowering operating costs and keeping pace with the latest consumer conveniences. BB&T is now one of the largest financial services companies in the United States, with $222.7 billion in assets and market capitalization of about $39.1 billion.

headquartered in Chapel Hill, published the results of a study, “Overcoming Medical Device Resource & Competitive Demands in Quality Assurance, Regulatory Affairs, and Post-Market Surveillance.” The 39-page report summarizes the findings from a survey and telephone interviews conducted with 33 industry professionals from 31 companies. Researchers also tracked the number of corrective and preventive actions, nonconforming events, field actions, change requests, and complaints the target companies processed.

Data was aggregated to preserve confidentiality, but for context, the number of manufacturing facilities, design facilities, and direct material suppliers used by each organization was taken into consideration.

The research, conducted to guide organizations in rightsizing their compliance departments, concluded businesses typically assign 8.0% of their full-time employees to compliance management, with 5.8% working in quality assurance, 1.0% in regulatory affairs, and 0.8% conducting post-market surveillance.

the old north state

Carolina Innovative Food Ingredients (CIFI) has been a hit with media outlets.

Launched in 2015, CIFI was intentionally situated in the epicenter of sweet potato production. North Carolina is the nation’s top producer of sweet potatoes, and Nash is its third-most prolific county.

CIFI makes sweet potato juices, granules, and powders, so it is able to use small and irregularly-shaped produce that grocers would not expect to sell. The products are sold to food and beverage companies that use them in baked goods, sauces, pet food, and even craft beer. Sweet potatoes have long been valued by the health-conscious for their low glycemic index; high fiber content; and richness in vitamins B6 and C, iron, potassium, and most popularly beta-carotene. CIFI’s potatoes are not genetically-modified, and the company received its organic certification from the USDA in 2016.

Paperweight apex

Compliance Correction

The All-Pervasive Yam

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Best Practices, LLC, a benchmarking research and consulting firm

Following its move to a $25 million, 250,000-sq.-ft. production facility,

InspectionXpert, a software development company, now holds the Guinness World Record for having created the World’s Largest Paper Ball. CEO Jeff Cope explained, “We wanted to do

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the old north state

something ridiculous to highlight how preposterous paper is in 2018 when there are more efficient solutions.” His company, in fact, delivered a presentation on the subject at the International Manufacturing Technology Show in Chicago as the ball was being made. The ball had an internal frame of cardboard and an exoskeleton of brown paper cord.

It was stuffed with paper recycled from Wake County Schools. No tape or glue was used, so the project was 100% recyclable. Progress on the construction was tracked on social media at @giantpaperball. Then, on the appointed day, September 14, the ball was officially measured at the BlueHat Mechanical warehouse in Apex. It was 9’8.6” in diameter, and after being carried by a forklift to the scale, it was found to weigh 576 pounds. Then the ball was quickly destroyed and recycled.

Go Clubbin’ chapel hill

Localfit is taking preorders following the successful launch of a beta version on the East Coast. Localfit is an app that allows subscribers to access over 6,000 health clubs and class-based fitness studios in the country. While a single visit to some of the clubs in the network could cost as much as $50, the developers negotiated lower rates for volume use to bring subscriptions down to a starting price of $11.95 a month, or as low as $5.95 with a promo code.

Localfit’s developers combined mobile and GPS technology and partnered with Mastercard and Marqeta for fintech. The result allows members to find a club and start working out with a swipe of their cards. This is handy not only for persons wanting to maintain their routines while traveling, it also allows cardholders to access more fitness options than they would with a membership at a big box studio. In the days leading up to the launch, the developers are continuing to add studios to the network—there are already eight in the Asheville area and they’re looking into something 98

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called experimental fitness excursions to attract millennial subscribers.

Out of This World morrisville

The Signature Collection by Charles & Colvard, an exclusive line of bridal and fine moissanite jewelry, launched in September. Microscopic moissanite was discovered by Henri Moissan in meteoritic rock in Arizona in 1893. It was long believed to be unique to meteorites, but additional naturally-occurring moissanite was eventually discovered in Wyoming.

Since it is so rare, all commercial moissanite is grown in laboratories. Moissanite is a form of silicon carbide crystal Charles & Colvard grows in a “lengthy, complicated, and expensive” thermal process. It takes 2-3 months to grow one stone, and the process took years to perfect. Persons preferring moissanite to diamonds cite its brilliance, fire, durability, and value. The crystal has a refractive index and dispersion value higher than diamonds, and a hardness higher on the Mohs scale than any gemstone but diamonds. There is also a movement toward preferring synthetic stones as more environmentally-conscious and less supportive of oppressive political regimes. The design of each piece is a variation of the Charles & Colvard floret logo, made of four Cs, that stand for clarity, cut, color, and conscience.

Taxes Building Schools aberdeen

The Aberdeen Town Commissioners postponed a vote on a resolution to move forward with a referendum for a quarter-cent sales tax in Moore County.

The tax would be used to support school construction in Aberdeen, Southern Pines, and Pinehurst. Aberdeen would benefit from construction of a new elementary school, which would reduce operational costs by combining the town’s primary and elementary schools.

A new sewer line would add to the costs of construction. Voters had approved

$103 million in bond debt for schools in May, for which a tax increase would be inevitable. The sales tax was expected to generate $2.5-$3.0 million in revenue for Moore County Schools; and, unlike a property tax, it was anticipated 40% of a sales tax would be paid by visitors. While all commissioners enthusiastically supported the spirit of the resolution; Joe Dannelley did not like the wording, which said the commissioners should ask citizens to “look favorably” on the tax. He said it was their role “to educate, to inform, and make sure our citizens have the resources they need to make their own informed decisions.”

Sharing the Documents winston-salem

Judge Louis Bledsoe III may have set precedent for North Carolina law when he ruled in favor of Reynolds American’s request that former shareholders produce documentation of their holdings.

The decision, made in North Carolina Business Court, pertains to a lawsuit filed by Reynolds to obtain documents to help establish the fair value of British American Tobacco common stock following the July 2017 deal in which the company purchased all shares it did not already own. To establish a fair value, Reynolds asked representatives of the 20 shareholder groups named in the suit to produce documentation of any transaction involving the transfer of Reynolds stock by their parties or their agents, any ownership of Reynolds stock by their parties or their agents, and the value of the Reynolds stock from August 1, 2016 through July 25, 2017.

The defendants refused to cooperate, claiming the documents were irrelevant to valuing the stock and that acquiring them from third parties would be unduly burdensome. In ordering the defendants to produce the documents, which he deemed nonprivileged and relevant to setting a fair value, Bledsoe drew from Delaware precedent, where judicial appraisals are common.

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Time Management

A self-described “productive hussy” outlines different programs to help you learn to be more productive and efficient at work.

D

H

dawn starks

is a Certified Financial Planner™ practitioner, writer, blogger, and podcaster who resides in Asheville, NC. You can find her at SimpleMoneyPro. com.

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a list maker. Some of my lists are created with pen and paper, and others are housed in elaborate spreadsheets.

Being without my lists causes me to wander around in circles muttering to myself while nothing gets done. I often think if I were held at gun-point for my purse, I would gladly offer my wallet, but refuse to surrender my notebook of lists.

Due to my love for list-making and being organized in general, I have a sincere and abiding love for productivity tools. For three decades I have read hundreds of books and blogs and listened to hundreds of hours of motivational tapes, audio books, and podcasts to learn about the latest and greatest theories on productivity and efficiency.

Over the past year, I turned myself into a guinea pig to test out some of the methods or tools I had discovered. Perhaps fellow efficiency nerds out there will benefit from my exhaustive research.

The Pomodoro Technique

(Francescocirillo.com/pages/pomodoro-technique) Created by Francesco Cirillo, this productivity management method has been around for about as long as I have been studying efficiency methods.

However, it was only recently that I put it to the test.

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The Pomodoro Technique is pretty straightforward.

Traditionally, it requires a timer and a pen and paper to administer. Unsurprisingly, these days there are numerous apps you can use.

The premise behind this technique is to avoid interruptions in your focused work. By breaking your tasks down into 25-minute chunks, you commit to focusing solely on a single task with no outside interruptions. Since the period of time is short, this method is perfect for the modern-day worker who is constantly distracted by co-workers or technology.

After each 25-minute segment, or “Pomodoro,” you get a short break. After four Pomodoros, you are rewarded with a longer break. The reason this method works is that it doesn’t set you up for failure.

You aren’t blocking out three hours for a project, only to sit down and stare at the wall agonizing about where to start. By committing to only 25 minutes,

D you tell yourself, “I can do anything for 25 minutes!” and get to work. Our short attention span and love for distractions doesn’t suffer, since you get micro-breaks throughout your work day.

What I learned from testing this technique is how long certain types of tasks take. It only takes a couple weeks of using Pomodoros to get better at planning your day. Having to focus for 25 minutes was easy, and therefore I didn’t dread it. And I was able to postpone my tendency to check email or engage in other distractions while I was in one of my Pomodoros. After all, it is less than half an hour.

Personal Kanban for Work Management (Personalkanban.com/pk)

The Kanban method originated in manufacturing and is frequently used by work teams. However, the basic premise is completely adaptable for personal use. At its core, Personal Kanban is a visual method of managing your work, and the emphasis is on prioritizing and focusing.

You begin by developing your entire backlog To Do List.

Since I always have this sort of list, this part was easy. Next, you create a three-column grid. This can be done on paper, on a wall, or, of course, with an app. The three columns are “To Do,” “Doing,” and “Done.” My favorite execution of this method is to put the columns up on the wall and use sticky notes for each task. The visualization of your work is one of the strengths of this system.

Each day, you pull a handful of priority items from your master To Do list into the first column to work on that day.

Then choose the top three priority items and move them into the Doing column. Work commences on ONLY those three items, which is another beneficial hallmark of this system—total focus.

Once a task is completed, it can move to the Done column, and another task from your To Do column can move into the Doing column. In this way, you are focusing on a maximum of three projects at any one time, and as a result, you are keeping your work flowing.

While I loved the visual nature of my Kanban board, I couldn’t stick with it. I liked this technique most when I was stationed in one place, at home or at work. Moving the sticky notes was a thrill, I must say. But my crazy life and the way I work meant that I needed a more mobile version of Kanban, so I ventured down the rabbit hole of productivity apps.

Trello and Asana

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Trello is based on the Kanban methodology, and Asana is similar. Both programs feature a visual board that shows all the projects and tasks needed to be done. I tried Asana first, since it was touted as a good project management app for teams, and my husband and I are working on a project

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together that required a neutral and central organizing system.

In other words, a system that wasn’t inherently run by ME. Both apps offered free trial periods and required a bit of focused attention to set them up appropriately. Once that was accomplished, however, I was pleased with the look of them.

Having an app that can be open on your computer or found easily on your mobile device was pretty nifty. Both Asana and Trello fit the bill for a visual method of project tracking and moving the tasks around was fairly simple.

Despite my admiration for both programs, neither one stuck with me for long. The reason was a little silly: I missed my pen and paper lists. And my spreadsheets.

The One Thing (The1thing.com)

While my experimentation with the above methods was proceeding, I was also reading The One Thing by Gary Keller.

The basic premise of is focusing your attention on only one thing at a time. But there is more to it than that. Following The One Thing’s method for establishing priorities was helpful, but what was most effective for me was time blocking.

Figuring out “the one thing” I needed to do in a given day was relatively easy. After all, I have had years of experience looking

at that massive To Do list and determining which things I must, under threat of death, do today. For years I chose five to ten things from my backlog To Do list and planned to get them all done that day. And for years I would reach the end of the day either disappointed or depressed, depending on the number of tasks I got done that day.

At the risk of sounding like a crazy fangirl, The One Thing remedied my overwhelming To Do list with its method of time blocking. When we don’t make time to work on tasks, they don’t get done. It seems simple, but that was the core problem of my insane To Do list. I was setting myself up for failure every day, especially days that were filled with client appointments and other obligations. How did I think I was going to squeeze in time to complete even a handful of additional tasks? But I did and found myself completely let down when I realized how little I got accomplished that day.

Now I use a simple calendar template I found in Excel and print one for each day. On Sunday, I set up the coming week’s days with all the known, established obligations. I block out time for those obligations on the daily calendar and observe what blocks of time I have left. I then schedule those remaining blocks as time to tackle projects or tasks from my To Do list.

Additionally, and truer to Keller’s original intent, I block out time every morning to work on my single most important task

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for the day. The mere act of drawing the time block on my daily calendar makes the task a priority, just like any appointment would be. I am succeeding in doing this priority work each day, and the impact on my productivity has been astronomical.

IF IT IS NOT YOUR PERFECT SOLUTION, KEEP WHAT WORKS AND MOVE ON TO ANOTHER METHOD OR TOOL. HOPEFULLY, YOU WON’ T HAVE TO KISS TOO MANY FROGS TO FIND YOUR PRODUCTIVITY PRINCE.

I have achieved other insights by practicing time blocking.

For example, I’ve learned I am not super-human. In the past, I would naively assume I could get a massive number of tasks completed daily. Now I look at my priority items, realistically assess how long each item will take, and fit only the number of

tasks I know I can complete given the blocks of time available that day. Some days, that might mean only one or two.

Time blocking has provided the framework for me to effectively establish priorities, and best of all, most days I end the day satisfied that I completed all my planned work.

The Hussy Summary In retrospect, I think I’ve taken elements of each technique and molded them into the strategy that works for me at present. While I would call my current method Time Blocking, experimenting with the other methods changed my way of thinking about productivity and efficiency overall.

It is also clear to me that everyone is different. I can listen to someone rave about a productivity app, but I need pen and paper. To each his own.

If you are searching for ways to be more productive and efficient with your time, I encourage you to experiment. Read about different techniques and then choose one that works along with your skills and personality. If it is not your perfect solution, keep what works and move on to another method or tool. Hopefully, you won’t have to kiss too many frogs to find your productivity prince.

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Faces of

Medicine MOST OF THE TIME, WHEN WE MEET with medical professionals entrusted with keeping us healthy and happily going about our daily lives, we are the ones sharing information about ourselves, our families, habits, and hobbies. That’s why we thought it might be nice to help some of those dedicated individuals share a little bit about who they are, where they come from, and why they do what they do. If we’ve learned anything in nine years of asking people what exactly motivates them to get out of bed each morning, day after day, it’s the understanding that we all bring a deep level of personality to our jobs, regardless of what we do. That human element is one that cannot be overlooked, and one we hope that you find in any medical professional, especially those featured in the following pages.

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William L. Haynes, MD Alice L. Bashinsky, MD Robert E. Wiggins, Jr., MD

Damien C. Macaluso, MD

Julie E. Tullock, OD

The Faces of

Exceptional Eye Care

All eyes are on Asheville Eye Associates, Western North Carolina’s preeminent ophthalmology practice. In 1961, Edward K. Isbey Jr., MD had the vision of a large, multispecialty practice. Over the course of 50 years, that vision became a reality with Asheville Eye Associates, which spans the spectrum of ophthalmology with nine satellite offices and 22 doctors offering more than a century of combined experience. The doctors of Asheville Eye Associates have helped thousands of people enjoy better vision through ophthalmology and optometry, medical and surgical eye exams, onsite surgery in an accredited ambulatory surgery center, optical and contact lenses, as well as oculoplastics.

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The eye care services offered by Asheville Eye Associates are extensive and comprehensive, including cataract surgery (as well as multi-focal lens technology); advanced technology and laser surgery for glaucoma and diabetes; medical and surgical treatment of diseases of the vitreous and retina; aesthetic and reconstructive eyelid and facial surgery; refractive surgery, including LASIK & PRK; medical and surgical treatment for neurological ophthalmic disorders; pediatric eye exams and treatment of children’s eye disorders; a full service optical and contact lens department; and professional skin care services.

There are 22 doctors behind that sweeping series of services, 15 ophthalmologists/surgeons and 7 optometrists.

These physicians are true leaders in their industry, and all

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Faces of Medicine

Thomas L. Beardsley, MD

Jeffrey P. Schultz, OD

Edward K. Isbey, III, MD

Brian E. Smith, MD

Stephanie A. Brien, OD

of them are highly experienced and extensively trained.

Many of them bring knowledge developed through fellowship training in fields like cataract surgery, LASIK, cornea and external disease and corneal transplants (including DSAEK), macular degeneration, glaucoma, oculoplastics, neuro-ophthalmology, pediatric ophthalmology, and adult strabismus to the practice, offering unique, specialized insight into their patients’ eye procedures.

The accomplishments of Asheville Eye Associates have garnered national accolades, including the Baldridge Award for Quality in Healthcare and best eyecare practice each year. A number of the surgeons serve as Assistant Consulting Professors for Duke University Eye Center, and many serve on national academic boards and national committees in association with the American Academy of Ophthalmology and the American Academy of Pediatric Ophthalmology.

Asheville Eye Associates is recognized as a center of excellence by major pharmaceutical and medical device manufacturers, and it’s to these surgeons that manufacturers

turn to conduct clinical trials on new medications and technologies. Asheville Eye Associates has long been a leader in the industry with electronic health records, lean health care, and efficiencies, as well as receiving many awards for providing excellence in medical and surgical eye care.

Surgical procedures are performed in the practice’s ambulatory surgery center, Asheville Eye Surgery Center (AESC). The fully licensed and accredited outpatient surgery center opened in 2004 and is dedicated exclusively to eye surgery. Here, specialized surgeons perform ophthalmological surgery with the latest, proven technology.

In addition to their ophthalmology and optometry services, Asheville Eye Associates is home to the largest optical shops in the region, and their selection of available eyewear is unrivaled.

As the region’s only subspecialty practice that offers each specialty in ophthalmology, Asheville Eye Associates is Western North Carolina’s trusted, comprehensive practice for all things eye.

asheville eye associates 8 medical park dr, asheville 28803 - 828.258.1586 - ashevilleeye.com

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The Faces of Greatness

Great Beginnings Pediatric Dental Specialists and Great Smiles Orthodontic Specialists are a team of highly trained specialists dedicated to providing a positive patient experience with the convenience of five locations across Western North Carolina.

The pediatric dentists at Great Beginnings received additional education and training to specifically care for the restorative and preventive dental needs of infants, children, and teens. The comfort of Great Beginnings’ young patients is paramount, and advanced treatment options like sedation are available for the young or anxious dental patient. When it comes to orthodontic treatment, Great Smiles makes the process family-friendly with full

orthodontic services for children, teens, and adults. They offer esthetic treatment options such as clear braces or Invisalign. Patients always have convenient access to topnotch care with eight experienced doctors, 24/7 emergency care, and locations in Asheville, Reynolds Mountain, Sylva, and Waynesville.

The scope of the doctors’ impact on the community reaches far beyond the office with their continual commitment to philanthropy and bettering the lives of all families in WNC through community outreach and service.

The practice mission of “working together to create smiles for a lifetime” defines the Great Beginnings and Great Smiles Faces of Greatness.

great beginnings pediatric dental specialists

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Ryan J. Haldeman, DDS, MS, PA - University of Iowa Dental School, Iowa City

William L. Chambers, DDS, MS, PA, Diplomate UNC School of Dentistry at Chapel Hill

Douglas B. Pratt, DDS, PA, Diplomate - UNC School of Dentistry at Chapel Hill

Stephen G. Chadwick, DDS, MSD, MPH UNC School of Dentistry at Chapel Hill

Anthony Paul Blackman, DMD, MSD - The Medical University of South Carolina, College of Dental Medicine

Stephanie S. Chambers, DDS, MS, MSD, Diplomate UNC School of Dentistry at Chapel Hill

Faces of Medicine 108

Laura P. Hogue, DDS Louisiana State University School of Dentistry, New Orleans

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Angela P. Baechtold, DDS, MS, PA, Diplomate - UNC School of Dentistry at Chapel Hill

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Faces of Medicine

Michael S. Trayford DC, DACNB SUNY/New York Chiropractic College

Denise M. Trayford DC Northeastern University/New York Chiropractic College

APEX Brain Centers helps their patients build better brains and live better lives.

Through signature intensive programs, Dr. Michael Trayford cultivates rapid gains in mental and physical function in patients with traumatic brain injury and concussions, adulthood learning and behavioral issues like ADHD and addiction, cognitive decline, and those seeking peak performance, such as athletes, musicians, and students.

Their unique programs are like bootcamp for your brain, compressing treatments that usually take months into just 5-15 short days. The treatments, directed by medically accepted diagnostic tests, are threefold and focus on the physical, cognitive, and metabolic aspects of brain health.

This innovative methodology was developed

by Dr. Trayford in 2013 as an answer to the deficit in proactive approaches to brain health and neurological disorders. His inventive, comprehensive methods have earned Dr. Trayford national recognition, including the 2017 Functional Neurologist of the Year Award from the IAFNR, and international conference speaking engagements at universities like Harvard and Oxford.

Over the years, APEX has developed a reputation as a premier medical destination, with patients traveling from as far as Australia and Indonesia. Paired with the physical exercise programs of Dr. Denise Trayford, patients experience life-changing results in just days.

Come and visit Titus, APEX’s very own neurotherapy dog, too!

The Faces of Optimal Brain Health

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November 2018 | capitalatplay.com 109

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Dr. Larry P. Parworth, University of North Carolina at Chapel Hill Hospitals

Dr. Samuel Hayes, David Grant Medical Center, Travis AFB CA

The Faces of

Expert Oral & Dental Implant Surgery

In 1980, Dr. Robert Scully founded the practice with a seemingly simple intention: to provide innovative surgical care with a patient-centered focus to the people of Western North Carolina. 38 years later, Rockcliff Oral and Maxillofacial Surgery’s six-surgeon practice offers a broad range of specialties and pioneering technology across four locations, all continuing with that patient-centered focus to which the practice was originally dedicated.

A spectrum of surgical procedures and treatments are available at Rockcliff Oral and Maxillofacial Surgery to amend a range of diseases, injuries, and defects of the mouth, head, face, jaws, and the hard and soft tissues of the oral and 110

| November 2018

maxillofacial region. As the most experienced surgical group in WNC, the team has amassed a great deal of experience with dental implants, wisdom teeth, facial trauma, and reconstructive jaw surgery.

Every member of the Rockcliff surgical team is highly trained, having completed four to six years of meticulous and intense hospital-based training following the already rigorous regiment of dental school. Each of those surgeons brings with them a unique collection of knowledge, resources, and experience gleaned from their particular background. Through collaboration and communication, the surgeons combine their knowledge to bring every patient the best, most informed care

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Dr. Eric Burgon, University of North Carolina at Chapel Hill Hospitals

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possible. Working alongside these experienced surgeons is a skillful support staff made up of surgical assistants, frontdesk professionals, and management.

In addition to a seasoned team, the practice is also exceptional in its approach to surgery itself, including their utilization of the most advanced surgical techniques and state-of-the-art technology available. Before implementing these new techniques, Rockcliff Oral and Maxillofacial Surgery verifies that the results are unerringly supported by research and statistics, ensuring their patients’ safety and happiness.

Rockcliff Oral and Maxillofacial Surgery’s lineup of procedures is expansive, and many of those epitomize the innovative approach that sets the practice apart, like the full arch dental implant fixed prosthesis, which restores function, esthetics, and quality of life to patients with failing dentition. Another offering of note is the allinclusive package for implant supported dentures called Revive-A-Smile. This concept provides patients with fully

Dr. Eric Warburton, University of North Carolina at Chapel Hill Hospitals

functioning teeth supported by dental implants in a single procedure, thanks to the combined efforts of Rockcliff Oral Surgery, your general dentist, and the dental lab, Image Dental Arts.

The expertise of the practice is available at four convenient locations: Asheville, Hendersonville, Waynesville, and Sylva.

Rockcliff Oral and Maxillofacial Surgery is also the only oral and maxillofacial surgery group in WNC that serves the region by taking facial trauma and life-threatening infection calls 24/7 at Mission Hospital. Managing these types of complicated cases demands that their surgeons continually update their knowledge base and keep their surgical skills sharp and focused.

Rockcliff Oral and Maxillofacial Surgery intends to continue their history of cutting-edge technique and technology, including incorporating the latest in digital scanning applications into their repertoire to improve safety, accuracy, and efficiency. And, as always, they’ll deliver those advanced services with a patient-centered focus.

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The Faces of Pardee@Work

Pardee UNC Health Care is dedicated to improving the health and wellness of the communities they serve. Pardee business health services focus on workforce and business communities through the program Pardee@Work.

Pardee@Work is not an off-the-shelf program, but rather a partnership with each employer that creates customized health and wellness programs to meet the needs of their employee population. Employees benefit from high-quality care that returns them to work quickly, and employers benefit from a more productive workforce. Their ultimate goal is to help area businesses lower their health care costs and have healthier employees.

Pardee@Work services include on-site health clinics, occupational health services, workers’ compensation care, wellness classes, individual health and nutrition coaching, pre-employment physicals, vaccinations, drug screenings, and more.

The program is led by primary care physician W. Ronald Moffitt, M.D., Pardee@Work medical director, and Elizabeth “Scottie” Taylor, FNP-C, a family nurse practitioner who oversees Pardee’s employee clinic. The clinic also provides health care services to City of Hendersonville and Western Carolina Community Action employees as part of their customized Pardee@Work employee health and wellness programs.

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Elizabeth “Scottie” Taylor, FNP-C Family Nurse Practitioner Pardee@Work Dr. Ron Moffitt Medical Director Pardee@Work

Jennifer Harrell Human Resources Director City of Hendersonville

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Age Management Biltmore Restorative Medicine specializes in providing cutting edge and minimally invasive aesthetic treatments that deliver superior results with ease. Unlike other practices, they’re not a franchise or part of a larger practice, and Dr. Ibrahim is on-site and involved in patient care plans, not just a silent owner. They consistently redefine aesthetic medicine in WNC with new procedures and trainings, making the practice the most experienced, highest quality provider of aesthetic services in the region. So experienced, in fact, that Biltmore Restorative Medicine serves as a regional “teaching” center for other physicians; Dr. Ibrahim is the authority on these innovative procedures and trains his competitors across WNC. Their aesthetic division addresses a host of problem areas with modern solutions. Patients can reverse hair loss and stimulate regrowth with Platelet Rich Plasma Hair Restoration or get the latest in hair transplant with the NeoGraft technology; eliminate fine lines and wrink les with Secret-R F dermal remodeling, a Vampire Facelift, or the Y-Lift; and permanently remove tattoos or unwanted hair. Patients looking for a comprehensive approach should consider Restora-Lift and Restora-Sculpt, signature programs designed to totally rejuvenate bodies and faces. In the restorative medicine portion of the practice, they specialize in bio-identical hormone balancing, weight loss, and improving intimacy for both men and women.

W hen it comes to aesthetic and restorative medicine, it’s integral to find not the cheapest, but the most experienced and specialized practice—and that’s what you’ll find at Biltmore Restorative Medicine.

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George K. Ibrahim, MD, MBA, FAARM - Duke University School of Medicine November 2018 | capitalatplay.com

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photo courtesy of Old Edwards Inn and Spa

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Breath, Brain, Movement, &

Self-Care

In 2018 the wellness industry is booming—even more so in Western North Carolina, a region with a long, storied legacy of wellness-related procedures. written by shawndr a russell November 2018 | capitalatplay.com

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photo courtesy of Old Edwards Inn and Spa

H

igher stress levels,

constant stimulus, and rising healthcare costs represent some of the factors that have driven the wellness industry to become a $4.2 trillion-dollar global industry as reported in October by the nonprofit Global Wellness Institute (GWI). Especially over the last ten years, wellness—relating to actions consumers take to promote their own physical and mental well-being—has permeated nearly every consumer market far beyond just the fitness and spa worlds, from real estate to tourism to workplace wellness. As GWI’s senior research fellow Ophelia Yeung recently observed at the Global Wellness Summit held in early October, “We’re going to see more and more wellness creeping into what we think is generic type of spending.” Perhaps with 40% of people reportedly feeling more anxious in 2018 than in 2017 according to the American Psychiatric Association’s poll released in March, we shouldn’t be surprised that more folks have turned to wellness to combat their stress.

All signs point to the wellness industry continuing to boom, with the wellness real estate market alone projected to hit nearly $200 billion by 2022, according to Fast Company 116

| November 2018

business/media magazine. But the highest-earning wellness category remains personal care and beauty, topping $1 trillion dollars. This lucrative wellness industry has certainly grabbed the attention of some high-profile hotel brands including Westin, now a partner with the Peloton indoor bike company, and Hyatt, which purchased Exhale, a wellness and fitness brand. Retailers have also jumped into this space, with Anthropologie offering nearly 500 wellness products online, and Urban Outfitters slinging nearly 250 results under their lifestyle/wellness online store.

“Overall, the concept of accessibility has shifted. Wellness is becoming more mainstream and more accessible to many,” says Amber Shadwick, director of program development at Skyterra Wellness Retreat & Weight Loss Spa in Lake Toxaway. As a wellness retreat that requires a week-minimum stay, with allinclusive programs for nine-week-plus stays available, Skyterra is seeing an uptick in clientele willing to pay their $3,150 minimum weekly price tag, revealing the lengths more people are willing to go to take control of their health and well-being.

But wellness also encapsulates what’s considered alternative medical practices, like massage, Ayurveda (herbal system derived from India), and even chiropractic bodywork. For chiropractor Dr. Michael Fortini of WNC Holistic Center, his

photo courtesy Skyterra

photo courtesy Skyterra

WNC HOLISTIC CENTER photo by Juliana Fortini

photo courtesy The Omni Grove Park Inn

interest in wellness began when he was 18 and his mother was prescribed back surgery. Instead, she went to a chiropractor, and 40 years later, she hasn’t had back surgery or problems.

That’s why he wanted to be part of the WNC Holistic Center.

This collective of healing practitioners—including massage therapists, acupuncturists, and colonic therapists—rally around the concept of epigenetics, defined as “the study of changes in organisms caused by modification of gene expression rather than alteration of the genetic code itself.” Fortini believes that epigenetics science has “unlocked the real reason for disease: our lifestyle”; he shares with patients “how over 32 years of patient care, we have seen what some call miracles, but we call nature at work. Nature needs very little help.”

Local behavior interventionist and mental health consultant Nancy Blue, of Elk Haven Wellness Center in Brevard, echoes Fortini’s sentiments, saying, “I believe very deeply in the body’s wisdom and ability to heal itself if we help to create a holistically supportive environment.”

The buzzword “self-care” also attributes to this burgeoning industry, especially among millennials, who the Global Wellness Institute describes as “the most potent driving force behind the wellness trend... they espouse a more holistic, and thus enlarged, definition of wellness.” In fact, Google reported November 2018 | capitalatplay.com

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photo courtesy Skyterra

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at the end of 2017 that searches for “self-care” were up 25%, and up to 95% of Americans link self-care with healthy habits, according to several 2018 surveys compiled by digital marketing agency Women’s Marketing. Relatedly, Fast Company reported in March 2018 that self-care-related projects on Pinterest have increased 537% annually, while the bathtub industry expects the double-digit growth reported in 2016 to continue.

Local Impact So how is the wellness trend impacting Western North Carolina’s economy? A huge advantage for Asheville area wellness businesses is, of course, the region’s storied history as a wellness destination, with doctors since the 1800s famously prescribing to patients to come here for the mountain air to cure a range of elements. Combined with a long tradition of folk healing, tinctures and tonics, and moonshine making, a culture of trusting in the healing power of nature and nature-derived products has long been the norm in Appalachia. Plus, the influx of wellnessinterested (obsessed?) millennials—whose population in Asheville is growing at five times the rate of baby boomers and Gen Xers—should help keep the regional wellness industry strong and growing.

Our area’s therapeutic reputation has attracted all types of healers, wellness experts, and savvy entrepreneurs who understand that in Western North Carolina, they have a captive audience of people who strive to get outdoors, be healthier, and have an open-mindedness about things like fermented foods, foraging, and urban gardening. Or, as Skyterra’s Shadwick characterizes those people, “health-consciousness individuals looking for progressive and alternative modalities.” And since the wellness industry here has a very strong foundation that’s more than two centuries old, residents and visitors get the added pleasure of enjoying specialized wellness services and businesses not found in just any city. Take, for example, Shoji Spa, a Japanese-inspired retreat where guests can enjoy outdoor hot tubs, cold plunge, sauna, and a variety of spa treatments (reflecting the increased interest in the ancient practice of hydrotherapy here and beyond). Or Wake Foot Sanctuary (profiled in the August 2017 issue of this magazine), a place just for aromatherapy foot soaks, located near Asheville Salt Cave, where folks can go breathe in the negatively charged ions to help rebalance the body. Even if you don’t automatically buy into the health benefits of a salt cave, sitting on a cushy pillow in a silent salt cave while ambient music plays will probably be therapeutic, meditatively speaking, nonetheless.

Of course, area wellness beacons like Asheville’s Omni Grove Park Inn’s world-famous subterranean spa 118

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photo courtesy Elk Haven Wellness

photo by Juliana Fortini

The Tao of Therapy Everyone probably knows what a massage, sauna, acupuncture, or yoga session is like, or at least can envision what to expect. But here are some other not-as-well-known forms of wellness therapy available in Western North Carolina—some trends, some ancient practices that have come back in favor, and others that may strike you as bizarre.

Hydrotherapy: The use of water for pain relief. It includes services such as saunas, steam baths, foot baths, contrast (hot/cold) therapy, and other forms of water therapy as well as extreme bathing (i.e. jumping in frozen lakes). In Western North Carolina Shoji Spa has a cold plunge and cold shower to break up your outdoor hot tub session, while Westglow Resort & Spa utilizes Vichy rainbars for some of their skin renewal treatments. Although gaining in popularity, hot and cold therapy has been prescribed for decades to relieve congestion among other benefits.

Cupping: Cups are placed on the body to create suction, which “facilitates healing with blood flow, as well as the flow of ‘qi’ in the body. Qi is the Chinese word meaning life force,” according to Healthline.com and suppor ted by university nursing educator Dr. Debra Sullivan.

Sensory deprivation: At Still Point Wellness, visitors can book a session in their salt water Float Lab tanks, designed to pull tension out of muscles and reduce stimuli to help people unwind more deeply.

Halotherapy: Involves breathing salty air, which has been proven as a relaxing spa treatment, but there’s not an immense amount of studies around its medical benefits yet.

Infrared sauna: Saunas that use electromagnetic radiation to warm your body directly instead of just the air around you. Not a ton of published research yet, but some doctors believe that sessions can help reduce high blood pressure, chronic pain, and prevent congestive heart failure.

CranioSacral therapy: A form of gentle, noninvasive bodywork that releases compression to alleviate stress and pain.

Mud wraps: Designed to detoxify and mineralize the body with Dead Sea salts and calming chamomile. At Old Edwards Inn and Spa, this treatment also includes a guided meditation, plus head and face massages.

Forest therapy: Includes hikes, meditation, and yoga outside, and many wellness centers offer guided opportunities (or, check out guided hikes through businesses like Blue Ridge Hiking Company).

Reiki: A healing technique based on the principle that the therapist can channel energy into the patient by means of touch, to activate the natural healing processes of the patient’s body, and restore physical and emotional well-being.

Breathwork: A general term used to describe any type of therapy that utilizes breathing exercises to improve mental, physical, and spiritual health.

Healing crystals: Medical doctors seem skeptical, but many admit that even if holding crystals just makes someone feel better via the placebo effect, then they can be beneficial.

Autonomous Sensory Meridian Response (ASMR): An experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. Some spas are now designing treatments around ASMR to help people relax and sleep better.

Chiropractic Biophysics: A mirror imaging alignment technique that requires pre- and post-X-ray study.

Skin renewal: At Westglow, this treatment combines dry brushing, a detoxifying wrap, grapefruit salt scrub, and a full body massage with lemongrass oil. Designed to provide skin exfoliation and lymphatic stimulation.

Sound healing: Otherwise known as sound therapy or vibrational medicine, the practice involves the vibrations of the human voice as well as tools like gongs, tuning forks, and singing bowls to reduce stress and pain symptoms.

IV Hydration therapy: Fastest way to get nutrients and water into your body touted as “hangover cures,” but also for athletes gearing up for or recovering from marathons and high-intensity experiences.

Transformational Arts: Defined by OM Sanctuary as fostering personal transformation through the exploration of music, dance, painting, writing, photography, and other art-oriented modalities.

Conscious Aging: One of Skyterra Wellness Retreat’s weeklong programs designed to move par ticipants away from self-limiting beliefs, isolation, fear, and discomfort—and nurture your growth into the best version of yourself.

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828.280.1167 Asheville,�NC�28801 over 828.280.1167 one hundred years. barry.kampe@firstcitizens.com barry.kampe@firstcitizens.com Headquartered in Raleigh, North Carolina, First 1 Wealth management and insurance services are not available in all areas. Consult with yourfi local banker. rstcitizens.com Investments in securities, annuitiesfamily-controlled and insurance are not insured bybank the FDIC orin any federal government agency; may lose value; are not a deposit or other obligation, or guaranteed by, any Citizens is the largest bank or affiliate; and are subject to investment risks, including possible loss of the principal amount invested. the United States. of our heritage, we Member FDIC. Equal HousingBecause Lender .

1 Wealth management and insurance services are not available in all areas. with your local banker. APR* understand the importance of helping people 7Consult years – 3.25% GOH-011 05.18 Investments in securities, annuities and insurance are not do more with the money they earn, save and firstcitizens.com insured by the FDIC or any federal government agency; may invest. Carefully stewarding our customers’ lose value; are not a deposit or other obligation, or guaranteed by, any bank or affiliate; and are subject to investment risks, financial resources is always among our including possible loss of the principal amount invested. Member highest priorities.

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and Westglow Resort & Spa in Boone continue to attract wellness-minded tourists and staycationers because, as Westglow Marketing Director Olivia Church says, “The WNC market is unique in that unparalleled spa facilities are available to clientele amidst one of the most gorgeous landscapes in the world.” Undoubtedly, some of these spa-goers will become the perfect new customer for local kombucha company Buchi or Blue Ridge Hemp Co., carrier of CBD-products, an emerging wellnessrelated market that is projected to grow 700% and reach $2.1 billion by 2020, as Inc. Magazine reported in August 2018.

Others may decide to book an Asheville Wellness Tour—custom retreats and a walking tour of downtown’s many wellness businesses—whose tours change seasonally and may include demonstrations, food samples, or yoga in the park.

Local Trends M a s sa ge s st i l l reig n supreme among area clientele, with many opting to upgrade their experience with enhancements or additional skin treatments. Westglow, named to Travel & Leisure magazine’s World’s Best Destination Spas list for over a decade, started incorporating Vichy rain bars into their spa offerings a few years back—no more jumping into a shower and interrupting your scrub or mud wrap. Now, these hydrotherapy treatments rank as their most popular.

This increased interest reflects the national uptick in interest around hydrotherapy, like the emergence of more floating or sensory-deprivation tanks, including at Asheville’s own Still Point Wellness, which opened in 2012.

(Still Point Wellness was profiled in the July 2017 issue of this magazine.)

At the AAA and Forbes four-star resort Old Edwards Inn and Spa in Highlands, the facility provides a European luxury spa atmosphere that has earned the reputation of being one of the best hotel spas in North America. Spa Director

photo courtesy The Omni Grove Park Inn

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LUXURY FACIAL photo courtesy Westglow Resort

photo courtesy Elk Haven Wellness

photo courtesy Old Edwards Inn and Spa

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COUPLES MASSAGE photo courtesy Westglow Resort

Kyra Russell says the Wisdom Mud Wrap is their most unique service: “It’s a beautiful cocoon that keeps the body warm while the mud penetrates and mineralizes the skin.

While in the cocoon, a gifted therapist gently guides you in a meditation journey through the body.” (The treatment also includes a head and face massage.) She pinpoints another local trend reflecting the national temperature, too, saying, “We have seen an increase in the number of men using the spa in addition to higher demand for organic and sustainable products.”

In terms of area corporate wellness programs, Mission Health leads the charge and has been named to the National Association for Business Resources’ Best and Brightest in Wellness® list three years straight. To accommodate this growing trend, expect more businesses to offer a la carte wellness programs to workplaces, such as Vitality Fitness Asheville, which brings their customized group fitness programs and personal training to your office. Wellness startups will certainly continue to emerge, some taking advantage of Blue Ridge Naturally’s certification program for natural products and joining forces with Bent Creek Institute, a nonprofit focused on growing our region’s reputation

as a leader in natural products. “Wellness initiatives in the workplace are growing,” says WNC Holistic Center’s Fortini. “Companies like Google and Fitbit spend millions on wellness in the workplace because they have done the research. Employees who feel better and smile more, perform better [and receive] decreased insurance

“Companies like Google and Fitbit spend millions on wellness in the workplace because they have done the research. Employees who feel better and smile more, perform better [and receive] decreased insurance premiums.” premiums.” In fact, the Center’s practitioners have taught classes for the City of Asheville’s “Wellness Wednesdays” initiative. The fact that two of the largest employers in Buncombe County, Mission and the City of Asheville, are adopting workplace wellness programs indicates a future with many other companies following suit. continued on p. 126 November 2018 | capitalatplay.com

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Licensures and Credentials In North Carolina there are 42 modalities that fall under the umbrella of traditional massage and bodywork practices that require a North Carolina Massage and Bodywork Therapy License under N.C.G.S. 90-622(3). These include:

1. Abhyanga

13. Infant Massage

2. Acupressure

14. Kiatsu

3. Aroma Touch Technique

15. Lomi Lomi

4. Bowen Technique

16. Lymph Star Pro Machine

5. Bowtech Technique

17. Lymphatic Drainage

6. Craniosacral Therapy 7. Cupping 8. Endermologie 9. Fascial Stretch Therapy 10. Gua Sha

22. Phytobiadermie Vacuum Suction Massage

23. Pregnancy Massage

Machine

25. ReFaceology 27. Rossiter

19. Mayan abdominal

28. Shiatsu

massage

20. Neurostructural 21. Ortho-Bionomy

12. Hydrotherapy

Renewal Requirements: renew every

two years must show evidence of at le ast

24 hours

of study in that timefr ame

34. Thai Yoga Bodywork 35. Thai Yoga Massage 36. Thai Yoga Stretch 37. Thai Yoga Therapy

26. Rolfing

18. Marma Point Therapy

38. Theraflex System 39. Trigger Point Therapy 40. Watsu

29. Shirodhara

Integration Technique

11. Hot Stone Massage

24. Raindrop Technique

33. Thai Yoga

41. Yamuna Table

30. Stretch Zone

Treatment

31. Structural Integration

42. Zero Balancing

32. Synergie AMS Device

Spa Regulations: Spas must have a North Carolina Cosmetic Arts license, and practitioners must pass the State Board examination to obtain their license in addition to the following hours of approved cosmetic art school esthetician curriculum: cosmetologist :

manicurist :

1500 hours

300 hours

esthetician :

natur al hair care specialist :

600 hours

300 hours

Services That Do Not Require A License Include: Movement educators such as dance therapists or teachers, yoga teachers, personal trainers, martial arts instructors, movement repatterning practitioners, and other such professions.

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State of Regulating Naturopathic Medicine in North Carolina: North Carolina is one of 30 states that does not currently have licensing or regulations laws for naturopathic doctors, defined by the North Carolina Association of Naturopathic Physicians as general practice family healthcare providers who specialize in prevention and treatment of disease through optimal diet, lifestyle habits, and the use of natural, non-toxic therapies for people of all ages.

North Carolina Naturopathic doctors currently have a license or registration in one of the 23 U.S. jurisdictions that recognize these licensures.

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North Carolina Association of Naturopathic Physicians has been trying for more than two decades to get legislation passed in the state.

Jurisdictions that do have these licensing and regulation laws require: • Graduation from an accredited four-year naturopathic medical school • Pass extensive postdoctoral board examinations (NPLEX) • Fulfill continuing education requirements annually • Have a specific scope of practice Bottom Line: Many wellness practices do not require specific certifications or licenses in the state of North Carolina. However, there are many wellness cer tif ications available, and many professionals will opt to obtain one or more wellness certifications, such as The National Wellness Institute’s Certified Wellness Practitioner designation.

When looking into people (and places) for your wellness needs, research or ask about their credentials and experience to help determine the professionalism and ensure your comfortability.

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photo courtesy Elk Haven Wellness

HERBAL POULTICE Massage photo courtesy Old Edwards Inn and Spa

However, if your workplace hasn’t tapped into this trend yet, more and more wellness centers are offering public workshops and talks centered on wellness. At Elk Haven, for example, Wellness Wednesdays happen monthly, with “one of our practitioners hosting a lunchtime talk on a wellness topic about which he or she is knowledgeable,” explains owner Belinda Roberts. Her center serves as a hub of independent wellness professionals under one building, as well as pilates, yoga, and Tai Chi classes. Like Dr. Fortini, Roberts was inspired to open her center after a personal experience with illness. For Roberts, a late-stage cancer and autoimmune survivor, her dive into personal wellness started in 1988 as a tool for survival.

“I learned a lot about how diet, lifestyle/habits, and different holistic therapies could help me turn things around, get rid of threatening disease, be well and feel good,” she says. “The side effects of holistic therapies, at least in my experience, came in the form of more improvements in my health than I expected.”

Not All Is Well Pseudoscience certainly muddies the waters when it comes to what treatments, products, and practices actually lead to wellness and long-term health. Take the Goop controversies.

Gwyneth Paltrow’s lifestyle brand has been hit with lawsuits about the authenticity over some claims that “were not supported by competent and reliable scientific evidence” according to the Orange County (California) district attorney’s office. (Goop eventually reached a settlement with 126

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ART PIECE AT THE WNC Holistic Center, photo by Juliana Fortini

a multi-district attorney task force to pay $145,000 in civil penalties.) But beyond any one company making grandiose, unsubstantiated claims online, some scientists and academics worry about the brainwashing of the wellness movement. “People take these things as if there is no debate, it’s almost like a religion,” University of Alberta professor Timothy Caulfield explained to Vice (for an article tellingly titled “Wellness Is Mostly an Expensive Fantasy”).

In fact, Caulfield attributed the anti-vaccination movement to being rooted in the surging interest in wellness because vaccines (and much more) are viewed as unnatural by many in the community.

However, Elk Haven’s Blue sees science elevating integrative therapies, noting, “Development of the science behind the underlying mechanisms of many integrative therapies has brought practitioners to a deeper understanding of their work, allowing for more blending of techniques, thus creating an even more effective and holistic practice for their clients.” photo courtesy Skyterra November 2018 | capitalatplay.com

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leisure & libation

Other skeptics go so far as to claim the industry’s popularity is misguided and dangerous, like obstetrician and gynecologist Jen Gunter, who wrote an op-ed, “Worshipping the False Idols of Wellness,” for the New York Times in August 2018.

But as Slate author Rachelle Hampton counterargues, “Health care professionals bear much of the blame” because many people “turn to the wellness industry after their pain has been ignored or scorned by doctors.”

However, “secret” wellness enthusiast and science writer Shayla Love, who wrote the above-mentioned Vice article, acknowledges that the wellness industry must resist its worst money-hungry impulses: “Slowly, though, something began to creep into my sacred wellness world... the pushing of supplements, adaptogens, odd restrictive dietary trends, and the subtle rejection of western medicine and science in favor of more ‘natural’ remedies.” Among these trends that triggered Love’s concern? Coconut oil,

one of the darlings of the wellness movement, which the American Heart Association deemed less healthy than olive oil in 2017. Yet its popularity has not waivered.

“Taking into account the already bountiful number of yoga studios, spas, holistic centers, and practically any type of alternative medicine practitioners that already exist in and around The Land of the Sky, it’s easy to see why Asheville has maintained its legacy as a wellness destination.”

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To many, then, the wellness movement reeks of privilege or elitism—fairly or not—since many of these products and services can be costly and are not covered by most

health insurancs. As Caulfield surmised to Vice, “I get upset when this wellness industry is leveraging the truth about how to live a healthy life in order to make money.” But even burgeoning field ecotherapy, also called nature therapy or green therapy, has financial barriers, since the cost of driving to nature, parking fees, and outdoor gear can add up quickly.

To bring this concept back home, Old Edwards Inn and Spa describes their typical clientele as “affluent”; Elk Haven’s Roberts says, “Our 65- to 85-year-olds make up the biggest sector. Most are white and female.”

Even More Wellness Ahead Despite some of the drawbacks of the wellness movement, local practitioners have confidence that their services and clients’ results have lasting physical, spiritual, and mental benefits. Roberts says customers “will physically benefit from improved lymphatic drainage, increased circulation and detoxification, and enhanced muscle tone”; while Old Edwards’ Russell assures their most popular service, Sweet Mountain Metamorphosis, “provides a balancing of the central nervous system and decompression of the cranium,” not to mention

“immense psychological benefits.” And at immersive Skyterra, they promise, in Shadwick’s words, “Through breath, brain, movement, self-care, and inspired awareness/consciousness, we support healing, growth, and nourishment in all facets of well-being.”

The future for Western North Carolina’s wellness industry should bring along some exciting developments, especially in the workplace wellness, wellness tourism, and wellness real estate sectors. Taking into account the already bountiful number of yoga studios, spas, holistic centers, and practically any type of alternative medicine practitioners that already exist in and around The Land of the Sky, it’s easy to see why Asheville has maintained its legacy as a wellness destination holding onto tried-and-true products, methods, and a mindset that embraces all things self-care while also embracing some of the newest trends in wellness.

More and more people “understand that wellness is really about physical and emotional and mental resiliency,” concludes Shadwick. Indeed, Western North Carolina appears destined to continue to be a mountain wellness haven for communities all over the world to aspire to emulate.

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Dr. Paul Trombley, MD, FAAP University of Tennessee

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Dr. Angela Trombley, PMHNP, DNP - University of Missouri

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Faces of Medicine

The Faces of Hope Since February of 2016, Prospect Behavioral Pediatrics and Psychiatry has brought the highest quality, evidence-based child and adolescent psychiatric services to Western North Carolina. The unique practice takes into account the entire physical, emotional, developmental, and psychosocial aspects of their young patients, offering not just demonstrable beneficial treatments, but thoughtfulness and compassion for every person they have the honor of treating.

At the helm of Prospect Behavioral Pediatrics and Psychiatry is Paul Trombley, MD, FAAP. As one of only two triple Board Certified child psychiatrists in the state and one of only a few in the country, Dr. Trombley brings an uncommon, specialized skillset to the practice. He practiced as a pediatrician for many years before completing his fellowship in child psychiatry and maintains his Board certification in pediatrics, giving Dr. Trombley a deep-rooted understanding of not only child psychologic growth and development, but also the physiology and medical pathophysiology of children.

In partnership with Dr. Trombley is Angela Trombley, ARPN, PMHNP/BC, DNP, a doctorate prepared clinical nurse practitioner. During her time as a captain in the U.S. Air Force, Angela instituted and spearheaded multiple mental health projects. She holds a clinical assistant professorship, training nurse practitioners to be mental health nurse practitioners. The team also counts among its members two advanced practice psychiatric nurse practitioners and a therapist with experience in care for children and adolescents.

Dr. Trombley’s diverse background makes him a favored choice for medical-psychiatric and developmentally delayed populations, but the practice also offers specialized services to adolescent populations and adults. Prospect Behavioral Pediatrics and Psychiatry has expanded accessibility for their patients, including both evening and Saturday clinic hours, which is rarified in psychiatry and is just one more representation of the care and consideration the practice offers their clients.

Prospect Behavioral Pediatrics and Psychiatry’s new endeavor, Espérer Institute, places the practice wholly on the cutting edge of psychiatric science. Inspired by Angela’s brother Edd, who died at the age of 36 from his chronic mental health problems, the Espérer Institute offers ketamine infusions in a spa-like environment as a new way to treat severe depression and suicidal thinking. Ketamine infusions are an innovative new treatment that have demonstrated relief in amazing numbers of people and in very short time frames across studies. Espérer Institute is the first established ketamine clinic in the region and has the potential for incredible impact. For people who are not getting better with standard treatments alone, ketamine infusions may offer a solution to adults suffering from depression.

Prospect Behavioral Pediatrics and Psychiatry is comprehensive and unique, offering high quality, evidence-based child and adult behavioral health and psychiatric services delivered compassionately and individualized with thoughtful consideration of the entire person.

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November 2018 | capitalatplay.com

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The Faces of Care

When Miss Anna Woodfin led efforts to found The Little Flower Mission in 1885, she could not have anticipated it would come to define healthcare in Western North Carolina.

What began as a five-room, makeshift hospital funded by streetside flower sales has since transformed into Mission Health, an 18-county health system ranked No. 1 in the state and among the top 15 in the nation. Throughout those 133 years of expansive growth, Mission Health the hospital has always stayed true to its foundational intention: to improve the health and lives of the people of Western North Carolina.

The flagship hospital, Asheville’s 763-bed Mission Hospital, serves as the cornerstone of Mission Health.

Mission Hospital offers a range of fundamental services, from Women’s to Wound Care, from Sleep Medicine to

Spine Care, and everything in between. The hospital is also proud to support a boasts a host of “only’s,” including the region’s only Level II trauma center and only children’s hospital (Mission Children’s), the only open heart and interventional cardiology in WNC, and the regional referral center for tertiary and quaternary care. Critically ill and injured patients across WNC are delivered to Mission via air ambulance helicopter, better known as MAMA (an ode to the women who founded The Little Flower Mission so long ago).

That spectrum of specialized services and facilities is part of what makes Mission Hospital the second busiest surgical hospital in the state.

From the first patient carried to Mission Hospital in 1885 to patients brought in by MAMA today, Mission Health continues Kate Mastriani, MD – Trauma Surgeon

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Oscar Westin – Guest Services Representative, Heart Tower

Mark Snyder – Chaplin

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to make medical advances as our community grows and its health needs change. That change is reflected in the coming Mission Hospital for Advanced Medicine, for which construction has already begun. Integrated care areas, larger spaces for patients and families, and cutting-edge technology promise an even better experience for patients, families, team members, and neighbors throughout the region.

Mission Hospital for Advanced Medicine also brings with it an expanded Emergency Department, more than doubling the size of the current department, which will provide shorter wait times, the ability to care for more patients, and a separate area for pediatric emergency patients. The impact of the Mission Hospital for Advanced Medicine on the region is already astounding: construction has already

generated $69 million in new economic activity, 955+ jobs, and $50.4 million in new income. Mission Health already employs some 12,000 Carolinians, and with the addition of facilities like Mission Hospital for Advanced Medicine and Franklin’s new Angel Medical Center, the influence of Mission on our community is only magnifying.

Mission Hospital was founded on the values of compassion, integrity, and community, and it’s those values that continue to define the hospital and health system today. United by the intention to bring health and happiness to every member of our community, without waste and with an exceptional experience, Mission Hospital and Mission Health will continue providing empathetic care to Western North Carolina for another 133 years and beyond.

mission health 509 biltmore ave, asheville 28803 - 828.213.1111 - mission - health.org Pat Grandys – Mission Hospital Volunteer Melina Arrowood, RN, BSN – Nursing Unit Director

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Concierge Medicine

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Blue Ridge Premier Medicine was founded in 2010 to recapture the quality of the “better days” of medicine, when patients developed personal relationships with their physicians, doctors were readily accessible, and visits were relaxed and comprehensive.

As a concierge internal medicine practice, Blue Ridge Premier Medicine is wholly distinct from medical care today. With fewer patients, the physicians offer longer visits in order to provide close, thorough, and timely attention.

The BRPM physicians take a proactive approach, focusing extensive time on early disease detection, risk reduction, diet, fitness, and other wellness needs. The physicians,

Clay Ballantine, MD

Elizabeth Gardner, MD

all of whom have decades of experience practicing in the Asheville area, are focused on optimizing their patients’ health and wellness.

Patients have 24-hour access to their personal physician, which cultivates a peace of mind that is invaluable. Blue Ridge Premier Medicine is truly comprehensive and maintains a relationship with their patients through hospital and urgent care. No other primary care practice in the region still acts as the admitting physicians at the hospital for their patients or offers such unfettered access to their doctors.

Quality care isn’t old-fashioned, it’s just hard to find these days—but you’ll find it at Blue Ridge Premier Medicine.

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76 peachtree rd, suite 120, asheville 28803 - 828.277.6789 - brpmed.com | November 2018

THE ANNUAL

2019

Comprehensive resources for your home and work in Western North Carolina

FEATURING:

Faces of Enterprise & Faces of Medicine a showcase of local businesses, leaders, professionals, and creatives

Asheville and Western North Carolina are enjoying remarkable economic growth. There are numerous reasons for our region’s current success, and local entrepreneurs and business professionals are chief among them.

Look for The Annual at locations across Western North Carolina For more information on this or next year’s publication, please contact us at 828.274.7305 or at advertising@capitalatplay.com

November 2018 | capitalatplay.com

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People Play at

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1. Joel Osgood & Heather Hayes (CH) 2. Miranda Tipton, Jim McCreary, & furry guests (KH) 3. Alan Sheppard & Dewey Andrew (KH)

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4. Amy Wages, Chris Bubinek, Kathleen Hutchinson, Letitia McKibbon, Tracy Absher, Jami Daniels, Rick Ramsey, John McKibbon (KH) 5. Brayden Pitcairn, Meghan & Jake Lavender (KH)

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6 . Daryl & Paula Fox with Miss Butterworth (KH) 7. Executive Director Tracy Elliott (L) & Rob Butler present flowers to event co-chair Amy Parker (KH)

15th Annual Taste of Compassion Presented by Prestige Subaru, Benefiting Asheville Humane Society A-B Tech Conference Center | Asheville, NC | October 13, 2018 Photos by Photos by Kristi Hedberg Photography (KH) and Caren Harris Photography (CH) 9

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13 12

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8. Jim Fulton handing out "pets" (CH) 9. Chef Jason Sellers of Plant restaurant (KH) 10. DJ Patrick Lopez on the dance floor (KH) 11. John Haas places bid. (CH)

12. Mark Stevens & Scott Wilbanks (KH) 13. Strada special dishes for the evening. (CH) 14. WNC Pet of the Year: Joy (CH) 15. (L-R) Tara Hackett, Rick Ramsey, Letitia

McKibbon, Kathleen Hutchinson, Michelle Baker, Carla Musgrove, Katina Comeaux (KH) 16. Art created for the silent auction. (CH)

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events

november

EVENTS

The chamber musicians with Pan Harmonia will interpret Johannes Brahms as an influence on Boruslav Martinu°.

> 828-254-7123 > panharmonia.org

> People’s Choice Admission: FREE > 828-676-3870 > ivoryroadavl.com

november 2- 4

november 2

Provence Detours presentation at Metro Wines

Metro Wines 169 Charlotte St, Asheville, NC

Sylvie Delaunay is now taking bookings for her small-group tours of France this coming summer. This is a chance to learn about the tours and take advantage of the $200 early bird special.

> 828-708-7591 > provencedetours.com

Hatch This

Hatch AVL Foundation 45 South French Broad, Asheville Billed as “a mash-up of an accelerator, a hackathon, and a weekend party, attendees will pitch ideas and be teamed with peers and mentors in strategies for launching startups. The competition (prizes include seed funding and office space) culminates in a Final Pitch event, open to the public, Sunday at the Asheville Social Club.

> Cost: $75 (FP tickets: $10) > hatchavl.org

november 2

Midday Music: Music in the Middle (of Europe)

1:30-3PM Osher Lifelong Learning Institute, Reuter Center, UNC Asheville One University Heights, Asheville, NC

november 3

2nd Annual South Asheville Pie Contest 2-4PM

Ivory Road Café & Kitchen 1854 Brevard Rd, Arden, NC

Registered pies compete for a piece of the entry fee pot. Awards will be given in Judges’ Choice and People’s Choice categories. That means audience members get to eat. Winners of pies raffled for charity will get to eat even more. Coffee and milk will be provided.

november 3

Hendersonville Swing Band Concert for Civitan 3-4PM

Trinity Presbyterian Church 900 Blythe St, Hendersonville, NC In the season’s tradition, Jerry Zink conducts the brass in hits from the Big Band era to raise funds for charities supported by the Hendersonville Civitan Club.

> Admission: $10 > 828-696-8031 > hendersonvilleswingband.org november 3 - 4

Weaverville Art Safari Fall

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mention this ad and receive a free round of sporting clays when you join ($30 value).

Studio Tour

november 6 -7

The New Chinese Acrobats

10AM-5PM Weaverville, NC

One of the area’s longest-running selfguided studio tours features 59 artists specializing in a diversity of disciplines.

A preview party featuring a silent auction will be hosted Friday from 6-8PM.

>Tour: FREE, Preview Party $10 > 828-273-8646 > weavervilleartsafari.com

– january 6 Candlelight Christmas Evenings november 3

7-8:30PM Diana Wortham Theatre 2 South Pack Square, Asheville, NC

In delightful, colorful costume, a choreography of curated athletes push the envelope of human performance. The matinee show directed toward children is November 8 at 10AM.

>Tickets: Adult $45, Student $40, Child $20

> 828-257-4530 > dwtheatre.com november 7

5-9PM The Biltmore Estate One Lodge St, Asheville, NC

Riding Home: The Power of Horses to Heal (Fall

Once again, the estate is lit in period decor to share the warmth of Christmas past. Reservations required. Pricing varies with the date.

6:30-8:30PM WNC Agricultural Center 1301 Fanning Bridge Rd, Fletcher, NC

> Admission: $70-$90 > 800-411-3812 > biltmore.com

Fundraiser)

Tim Hayes, author of Riding Home, will talk about the healing power people in trauma experience from working with horses. Veterans and horses from Heart of Horse Sense will give live demonstrations.

>Tickets: Adult $25, Youth (1-11) FREE > 828-649-7064 > heartofhorsesense.org november 8

AutumnFest

3-6PM Highland Lake Inn & Resort 86 Lily Pad Lane, Flat Rock, NC Otherwise known as the Flat Rock Farmers Market and Crafts Fair, it is hosted in a beautiful place.

> 828-696-9094 > hliresort.com november 9

Reel Rock 13

7PM Diana Wortham Theatre: 2 South Pack Square, Asheville, NC The latest in thrilling rock-climbing film screens footage of complicated spaces in spectacular scenery from the world over.

This is brought to you by The North Face.

>Tickets: $22 > 828-257-4530 > dwtheatre.com

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LOOKING TO GIVE THE PERFECT GIFT? WHY NOT THE PERFECT GARAGE! November 2018 | capitalatplay.com 139

events

november 9

WORD: A Storyteller’s Showcase and Smorgasbord of Styles

Storyteller event producer extraordinaire David Joe Miller will MC six local favorites: Tom Chalmers (“Listen to This”), Murphy Funkhouser Capps, Vara Cooper, Susan McBride, Sherry Lovett, and Tom Godleski.

TEATRO

MISS NELSON IS MISSING!

7-9:30PM Habitat Tavern and Commons: 174 Broadway, Asheville, NC

Teatro will take you on a musical journey through the greatest songs of Broadway

OCT. 26-NOV. 11 NOV. 15-17 PLAYHOUSE DOWNTOWN

PLAYHOUSE DOWNTOWN

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PLAYHOUSE MAINSTAGE

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flatrockplayhouse.org · 828.693.0731 140

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>Tickets: Advance $16, Door $19 > 828-808-1150 > davidjoemiller.com november 10 -11

Second Saturdays at the North Carolina Glass Center

10AM-5PM North Carolina Glass Center: 140C Roberts St, Asheville, NC Over 200 artists present in 23 historic buildings.

> 828-505-3552 > ncglasscenter.org november 11

Mountain Medicine Festival

3-5:30PM The Wedge at Foundation: 5 Foundy St, Asheville, NC Due to Hurricane Florence, Integrative Family Medicine of Asheville and Wedge at Foundation have rescheduled their fundraiser for local environmental initiatives. Jay Brown and members of Resonant Rogues will play Southern tunes, local environmental nonprofits will be running booths, and Clean Plate Asheville will be selling farm-to-plate.

> 828-253-7152 > integrativeasheville.org november 13

Start. Grow. Thrive. Conference

8:30-5:30PM Mission Health Conference Center, AB-Tech 16 Fernihurst Dr, Asheville, NC

In celebration of Global Entrepreneurship Week, Mountain BizWorks, the AB-Tech Small Business Center, the NC Small

Business Center Network, Spark Tank, and the SBTDC are sponsoring an excuse for all entrepreneurs to get out and network together. Programming will be provided on scaling, accessing capital, marketing, changes to business law, and Zodiak: The Game of Business Finance and Strategy.

Registration required.

> 828-253-2834 > mountainbizworks.org november 15 -18

Metamorphoses 7:30PM (Thu-Sat), 2PM (Sun) Carol Belk Theater, UNC-Asheville One University Heights, Asheville, NC Mary Zimmerman’s interpretation of Ovid’s 15-book narrative is presented – designed, directed, and performed – by senior drama majors from UNC-Asheville.

> Admission: General $12, Faculty/Senior Citizen $10, Student $7 > 828-251-6610 > drama.unca.edu

We are committed to conscious sexuality, body positivity & self-care!

57 Broadway St, in the Heart of Downtown Asheville VaVaVooom.com 828.254.6329

november 15

Juilliard String Quartet

8-9:30PM Tryon Fine Arts Center: 34 Melrose Ave, Tryon, NC The musicians, widely sought for their expertise in chamber music, self-describe as the current occupants of the quartet, which was first formed in 1946. Two violins, a viola, and a cello take on the classics and more experimental pieces.

> Four Concert Subscription: $110 > 828-859-8322 > tryonarts.org november 15

2018 Taste of Asheville

Western North Carolina's Free Spirit of Enterprise

Join us on Social Media!

7-10PM The Asheville Venue: 21 North Market St, Asheville, NC Over 40 chefs from the Asheville Independent Restaurant Association (AIR) team with local buskers to serve up small plates and song in the event of the year.

> Admission: VIP $100, General $75 > 828-575-9220 > airasheville.com

f o r t i c K e t g i v e aWay s , e x c l u s i v e s , a n d m o r e !

November 2018 | capitalatplay.com

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events

november 16

Muddy Sneakers Presents Mountainfilm

7PM Highland Brewing Co. 2 Old Charlotte Hwy, Asheville

The Telluride-originated event was a sold-out smash here last year, so host (and fundraising beneficiary) Muddy Sneakers will once again present a slew of unique films for outdoor enthusiasts.

Michael Barringer GB No. 15

TWO LOCATIONS DOWNTOWN ASHEVILLE

O N B R OA DWAY

52 Broadway | 24 N. Lexington Ave.

GRAND OPENING 52 Broadway

828.505.8550

Thursday, November 15, 6-9 pm

momentumgallery.com

Charlotte Street mountainpaintasheville.com

180 Charlotte Street Asheville, NC 28801 828.785.1940

Sweeten Creek 76 Sweeten Creek Rd. Asheville, NC 28803 828.258.5385

West Main Street 120 West Main Street Brevard, NC 28712 828.884.2285

Off Long Shoals Rd. 100 Julian Shoals Rd. Arden, NC 28704 828.585.2431

>Tickets: General Admission $30 > 828-862-5560 > muddysneakers.org/mountainfilm2018 november 16 -18

’Tis the Season Holiday Fair 10AM-6PM (Fri, Sat), 11AM-5PM (Sun) WNC Agricultural Center 1301 Fanning Bridge Rd, Fletcher, NC

This is one of the larger opportunities to purchase unique local gifts; especially for foodies.

> Admission: Adult $5, Child (0-11) FREE > 828-687-1414 > wncholidayfair.net

– december 31 Winter Lights Holiday Tour november 16

6-10PM North Carolina Arboretum 100 Frederick Law Olmsted Way, Asheville, NC

Find warmth in the darkest part of the year. Contemplate and celebrate the meaning of light – with 500,000 points of energy-efficient LEDs. Tickets must be purchased in advance, and listed prices do not include processing fees.

>Tickets: Adult $18, Child (5-11) $12, Infant FREE > 828-665-2492 > ncarboretum.org 142

| November 2018

november 17

Masterworks 3: Gershwin 8-9:30PM US Cellular Center, Thomas Wolfe Auditorium 87 Haywood St, Asheville, NC

The Asheville Symphony Orchestra’s new conductor, Darko Butorac, leads with guest pianist Aaron Diehl, cultural explorations by American composers Mason Bates, Mercer Ellington, and George Gershwin.

>Tickets $24-$69 > 828-254-7046 > ashevillesymphony.org november 17-18

Tenth Annual Marshall Handmade Market

10AM-5PM Marshall High Studios 115 Blannahassett Island, Marshall, NC The tradition is broken, by popular demand, to extend the annual event to a two-day affair. Juried local artists will display a diversity of genres inside in the sunny old high school.

> marshallhandmade.com november 18

Blue Ridge Symphonic Brass

4-5:30PM Trinity Presbyterian Church 900 Blythe Street, Hendersonville, NC C l a s s ic s f r o m R e n a i s s a n c e t o Contemporary will be interpreted by the ensemble in the season opener, on their heavy metal (Get it?) instruments.

> 828-551-6839 > blueridgesymphonicbrass.org november 18

Hendersonville Chorale

Holiday Concert

3-5PM First United Methodist Church 204 Sixth Ave West, Hendersonville, NC The chorale is a diverse group of talents that enjoy making a joyful noise through a range of genres. The program for their second event of the year remains TBA.

>Tickets: $22 > 414-704-0768 > hendersonvillechorale.com

– december 29 Tweetsie Christmas november 23

5-10PM (Fri & Sat only) Tweetsie Railroad 300 Tweetsie Railroad Lane, Blowing Rock, NC

Tweetsie takes families through a winter wonderland to Santa’s home, which is made of candy. Enjoy photo ops, attractions, treats, and a 15-minute variety show in the village. Trains start at 5:30PM and run every half hour.

The variety show begins at 5:30PM and repeats every 45 minutes. Tickets must be purchased in advance.

Partnering with donors and nonprofits to inspire giving since 1978.

Gen ero sity. Mu l tipl ie d. w w w. cf wn c. o rg

> Admission: General $38, Infant (0-2) FREE > 800-526-5740 > tweetsie.com

november 24

Christmas at Connemara

10AM-1PM Carl Sandburg Home 81 Carl Sandburg Lane, Flat Rock, NC The tradition celebrates the holiday simply, as it would have been done in Carl Sandburg’s time, with storytelling, live music, crafts, and cookies. Period décor will stay up through January 6.

> Admission: Senior $3, Adult (16-61) $5, Child FREE > 828-693-4178 > nps.gov/carl

Top: Massive Photo Booth Middle: Photo courtesy of Penland School of Crafts November 2018 | capitalatplay.com 143 Bottom: Asheville GreenWorks photo by Angeli Wright

events

>Tickets: $17 – $55 > 828-693-0731 > flatrockplayhouse.org

november 29

11th Annual Authors for Literacy Dinner & Silent Auction

>Tickets: Adult $40, Youth (0-24) FREE > 828-575-7427 > ashevillechambermusic.org

– december 2 Festival of Trees november 30

6-9PM Crowne Plaza Expo Center 1 Resort Dr, Asheville, NC

The keynote speaker will be New York Times bestselling author Barbara Kingsolver. The novelist’s interest in exploring how people cope with changing paradigms folds into the Literacy Council’s mission. Proceeds benefit programs to help people rise out of poverty.

> Admission: General $95/single, VIP

10AM-8PM (Fri-Sat) 11AM-3PM (Sun) Porter Center, Brevard College North Broad St, Brevard, NC The Children’s Center of Transylvania County will stage 25 “elaborately decorated” Christmas trees; bake shop, gift shopping, and more will also be featured at this benefit.

>Tickets: Adult $5, Child (12 & under)

$500/couple > 828-254-3442 > litcouncil.com

Free > 828-885-7286 > thechildrenscenteroftc.com

– december 22 A Flat Rock Playhouse Christmas november 29

Merry Christmas Greens Market

9AM-2PM Clem’s Cabin 1000 Hendersonville Rd, Asheville, NC The French Broad River Garden Club is offering unique gifts and seasonal decor, handmade of natural materials, up for sale. All proceeds will benefit scholarships for students of horticulture and environmental science.

> fbrgcf.org

november 30

Calidore String Quartet your complete 8-9:30PM Flat Rock Playhouse Mainstage Unitarian Universalist Church of Asheville your complete FRock,abric cPl, enter 2661 Greenville Hwy, Flat NC 1 Edwin Asheville, Nc

Fabric center Since last year’s presentation was such a box-office smash – the producers decided to throw the whole selection thing out Largest and start again. of upholstery

argest selection of upholstery fabric in WNC

december 1 & 8

The award-winning and intellectual virtuosi celebrate The Great Fugue with selections from Haydn, Fast, Mendelssohn, and Beethoven. friendly

Fast, fabric in WNC friendly service

If your organization has any local press releases for our briefs section, or events that you would like to see here, feel free to email us at events@capitalatplay.com.

Please submit your event at least six weeks in advance.

service

Drapery material/lining | Comforter and bedspread material

apery material/lining | Comforter and bedspread material

U.S. 25 North

S. 25 North

|

Fletcher, NC

|

684-0801

| YOUR Fletcher, NC | 684-0801 COMPLETE FABRIC CENTERS Largest selections of upholstery fabric in WNC! LOCATIONS IN: Fletcher & Black Mountain fletcherfoamandfabric.com

Visit the Secret Corners of Provence Sylvie Delaunay | 828-423-3148 | provencedetours.com

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| November 2018

November 2018 | capitalatplay.com

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Vintage is

always

in style.

We buy diamonds, fine jewelry and old gold.

Evaluations are free with no obligation and we know how to get you more when you sell.

We take the mystery out of buying Estate Diamonds and fine Pre-owned Jewelry. Since our beginning when David L. Yaffin became “Boston’s Diamond Broker” in the 1920s, we’ve helped thousands to appreciate the quality and savings provided by selecting pre-owned diamonds. Our story is truly an evolution of tradition. For sixty years, we served St. Petersburg and the Tampa Bay area and now, Richard S. Yaffin is proud to celebrate the twelfth anniversary of Estate Jewelry Ltd. in historic Biltmore Village.

HISTORIC BILTMORE VILLAGE 2 BOSTON WAY, ASHEVILLE, NC 28803 146

For| store hours November 2018 call or go Online | 828.274.7007 | EstateJewelryLtd.com

The journey of excellence begins here...

Co-ed • Independent • Pre-K/12 • College and Life Preparatory

...and lasts a lifetime.

At Carolina Day School, learning is a verb, not a noun. In today’s world, students must do more than memorize facts and take tests. Carolina Day School equips students with the skills, knowledge, and intellectual agility they need to navigate, achieve, and succeed as thoughtful, confident citizens of the world.

Inquire and visit now for 2019-2020.

CarolinaDay.org 828.210.9157

Upper School Q&A November 7 Lower School Inside the Classroom November 8

Middle School Q&A November 14 Key School Open House December 5 November 2018 | capitalatplay.com

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A cut above.

ingles-markets.com 150

| November 2018