Richard Zuschlag

RICHARD ZUSCHLAG

March28, 1948 -June 5, 2024

ALIFE AND LEGACY

Richard Zuschlag,a Pennsylvania nativewho movedto Lafayette in 1970, oncefixed his highschool’spublic address system on afateful dayinNovember 1963 so theprincipalcould announce thedeath of President John F. Kennedy

InNovember 1963, while still in high school,Richard Zuschlag repaired theschool’spublic address system so theprincipal could announce thedeathofPresident John F. Kennedy

In 1971, he saw abusiness opportunity afterAcadiana funeral homes stopped providingprivateambulance service. He beganAcadian Ambulance, drivinganambulance during theday and workingasa dispatcher at night, and surrounding himselfwith hard workers who were loyal to him. He grew the company,still basedinLafayette, into onethat has5,200 employees and operatesinfourstatesand 37 parishes in Louisiana. The longtime chairman and CEO died June 5atthe age of 76.

STAFF FILE PHOTO BY LESLIE WESTBROOK

Acadian Ambulance founders Richard Sturlese, Richard Zuschlag and Roland Dugas are seated in this undated photo.

founders, from left,Richard

are pictured in the rear of an ambulanceinthis undated photo.

Richard Zuschlag,chairman and chief executiveofficer of Acadian Ambulance Service, died on June 5atthe ageof76.

Aleaderwithamission greaterthanaprofit margin

way to astable career

Richard Zuschlag was more than a business leader.Hewas apillar of the community,apersonificationofAcadiana’s entrepreneurial spirit and aparagon of corporate citizenship and philanthropy

His legacy not only shaped the local business landscape for more than 50 years, butitalso touched countless lives through hisdedication to giving back.

PROVIDED PHOTOS

Zuschlag’s life is accurately attributed in Latinterm

Mandi Mitchell GUEST COLUMNIST

Zuschlag was, quite literally, agiant in our community.His business endeavor began modestly and grew into amulti-state enterprise encompassing medical transportation, security and safety management, and EMS training. Mr.Z’s entrepreneurial journey epitomizes the innovative capabilities, scrappiness,and tenacity that Lafayette is renowned for His storyisatestament to the power of vision, perseverance and arelentless drive to excel —qualities that areat the heart of Acadiana’sentrepreneurial spirit. Beyond his business acumen, Zuschlag had aheart of gold, always seeking ways to uplift those in need. His philanthropic endeavors were as robust as his business ventures. Whether through personal contributions or mobilizingthe resourcesof Acadian Companies, he was committed to making adifference. This ethos of giving back permeated throughout the company,making Acadian one ofthe leading corporate citizens in the state. Employees of Acadian Companies, inspiredby Mr.Zuschlag’sexample, actively engage in numerouslocal causes,embodying the spiritofcommunity serviceand corporate responsibility

While I’m certain the economic impact of Acadian Companies can be quantified, the company’simpact on our community and its people is immeasurable. What started in 1971 with Zuschlag, two partners and ahearse in Lafayette hasnow grown to over 5,000 employees with a presence in four states.

Not only is Acadian aprolific job creator and economic engine, the company haslaunched innovative endeavorsthat will leave amark for generations to come. Acadian is betting onfuture generations through its innovative Acadian Explorers Program that providesearly career training and education to high school students givingthemasolid path-

Through itsNational EMS Academy, Acadian is bringing talented people from allover the U.S. to partake in training programs in Lafayette. The employees of Acadian showimmense pride in knowing they arepart owners of this company through itsESOP,giving them theability toplan for their future retirement while building wealth for their families.

These impactful programsare the result of the vision and heart of Zuschlag, who sawfar beyond a profit margin andwas on agreater mission to help strengthen our local and state economy and the lives of thosehe encountered.

In theearly days of my career,Ihad a chance to get to know Zuschlag through his close friend, my formerboss, Bill Oliver, the former AT&T Louisiana state president.In2005, at my first Washington Mardi Gras, Zuschlag was the King and represented Lafayette and Acadiana extremely well.

Coming full circle, when Iwas selected for the role at LEDA, Ispent my first 90 days meeting with key business and communityleadersand Zuschlag was one of my very first meetings.We spent an hour catching up, reminiscing about Bill,discussing thecamaraderie we enjoyedwitnessing before political hyper-partisanship, and he gave me somesageadvice about leading one of our community’smostimportant public organizations.

Iwill forever be grateful for the time and wisdom he shared withmeinthose brief but powerful conversations.

As we join thecommunity in celebrating the life,accomplishmentsand legacy of RichardZuschlag, it is clear thathis absence will be deeply felt. Hisentrepreneurialspirit, commitmenttocorporate citizenship and unwavering dedication to philanthropy have left an indelible mark on Lafayette, Acadiana and beyond. RichardZuschlag’slife serves as an inspiringexample of how one individual’s visionand generositycan transforma community.May we all continue to lift up Elaine,Blair,Beth, Blaise and their entire family

Mandi Mitchell is president andCEO of theLafayette Economic Development Authority

In law school, lawyers are taught the term “Sui Generis,” which means“a person or thing that is unique unto itself; there is nothing elselike it;aclass of own.”

Richard Zuschlag embodied that Latin term in his professional, personal and civic life.

Ilearned 31 years ago when first meetingZuschlag that he had amagnetism that made people see and believe that they could be apart of something bigger than themselves. Whether it was saving lives at Acadian Ambulance, raising funds for anew school to be built or helping to fund ahomeless shelter,hehad aleadership ingredient that made all around him feel that any goal was attainable.

from people like us, and if we don’thelp them, theymay fail.”

He simply exuded thepremise that people working together could always make apositive change.

Here is afact very few people know about how Zuschlag ran AcadianAmbulance. In 2005, Acadian performed over $23 million in evacuation transports in theNew Orleans metro area and on the Mississippi Gulf Coastbefore and immediately after Hurricane Katrina —without awork order or written MOU forpayment from any governmental agency

People needed help, and Zuschlag’s mantra of “save lives/help people and we’ll worry aboutgetting paid later” was themission. An unpaid receivable of that size, if left unpaid, could have been catastrophic for Acadian.

That did not deter Zuschlag.

The workdone by Acadian in New Orleans beforeand after Hurricane Katrina was lauded by thepresident of the United States and the national media. Then after afew months of wrangling with FEMA and multiple trips to Washington, D.C., Acadian was indeed reimbursedfor doing theright thing.

That story was the essence of Zuschlag —doright by your fellow man, regardlessofthe cost. Hiscorephilosophy not only applied to caring for citizens and patients but alsocaring for our community, particularly theless fortunate Frequently,hewould say in Acadian Ambulance boardmeetings: “Well, we have to sendadonation to nonprofit XYZ because they can’t raise money,except

On my last duckhunt with Zuschlag in December,hetold me howhe was entering adifferent season of life.Hecommented on how his daily motivation and success measurement was no longer growing the company or business successbut fromthe joyof one-on-one time with his grandchildren, having his whole family gathered for special occasions andthe peace andgrace that flowedfrom the meninhis Bible study group.

In my last conversation with him four weeks ago, as he wascompleting acancer treatment in Houston, he reflected that for the first timeinhis life, he wasnot in control of something. His treatment was controlled by his doctors, and his aftercare was controlled by his loving wife Elaine, his children and his Acadian family

“Not being in charge has given me a greater sense of appreciation and gratitude forall that these different people caring formeare doing every day,” he said in his final comment to me. Even in the final month of his life, Zuschlag was still teaching those blessed to call him afriend about how to live life. Sui Generis.

Zuschlag’spersuasion, positive attitude and sense of duty to the community became infectious to anyone whoworked with him.Zuschlag could makeafew calls to pull together $100,000 forahomeless shelter during the day and then have dinner with aU.S. president or Fortune 500 CEO that night. He never lost his human touch with his fellow man

Thatisthe greatestlesson imparted from my friend, whichIhave endeavored to pass on to my children and my employees

Thank youand rest in peace, my unique friend, Richard. Indeed, you were in a classofyourown, and there will neverbe anotherlike you.

Sui Generis indeed

TyronPicard is CEO of The Picard Group and former executive vice president and boardmember with The Acadian Companies.

Tyron Picard GUEST COLUMNIST

Acadian Ambulance

Zuschlag,Richard Sturleseand Roland Dugas

Richard Zuschlag and his wife, Elaine, hold their newborn twins, Beth and Blair

Acadian Companies president and CEO Richard Zuschlag right, speaks with Gov. Edwin Edwards.

Acadian president and CEO Richard Zuschlag poses for a photo with former presidents George H.W Bush and Bill Clinton.

Acadian Companies president and CEO

Richard Zuschlag is pictured with Texas Gov. Greg Abbott

Richard Zuschlag and his wife, Elaine, pose for a photo with their twins, Blair and Beth, at Jackson Square in New Orleans.

Acadian Companies president and CEO Richard Zuschlag, right, and co-founder Richard Sturlese are shown on-site in this undated photo.

Richard Zuschlag gets a pin as part of the celebration of Acadian’s 50th anniversary in 2021.

Former Gov. Bobby Jindal is pictured with Richard Zuschlag and his son, Blair

Acadian president and CEO Richard Zuschlag, right, is shown with his son, Blaise, left, who is chief administrative officer, and former Congressman and House Speaker Paul Ryan at Zuschlag’s hunting lodge in Cameron Parish.

PROVIDED PHOTOS

In this 1978 photo, longtime Acadian Ambulance CEO and president Richard Zuschlag is pictured with emergency responders and ambulances parked on Cajun Field for a photo.

FOREVER

TO OURDEARFRIEND,

RichardEmery Zuschlag

At LSU, serviceisfoundationaltowho we areasa university. RichardEmery Zuschlag exemplified what it meansto serveone’s community.Asa member of theBoard of Supervisorsand chairofthe Board’sFinance andExternal Affairs committees,aswellasa former TigerAthletic FoundationBoard of Directorsmember, hisleadershiphas made an enduringinfluenceonour university. Throughhis generosityand mission to make adifference, many students have received scholarships allowing them to attend and graduate from LSU. Hislegacywill liveoninthe tremendous positive impact he made on Louisiana, LSU, andall who knew him. We aregratefulfor hiscommitment to the university, thestate,and hislocal community in Lafayette. He will be forevermissedbythe LSUfamily.

Thankyou Supervisor Zuschlag, LouisianaState University

Icreditour success to the cultureand peopleofAcadiana-with their strong work ethic, their deep devotion to faithand family, andtheir profound dedication to caring foreach other. ULLafayette plays acrucial role in harnessing those excellent traitsand forging them with strong andusefulminds. g g g

Richard Zuschlag

Remarks as theULLafayette AlumniAssociation Spring Gala honoree in 2019 I

TheUniversity of Louisiana at Lafayette remembers one of its most devoted advocates, Richard Zuschlag. Hisdedicationtoserving our University,our stateand our community leaves a legacy that will inspire many generations to come.

Thank You

Acadian Ambulance through the years

AUG. 12, 1971: The Lafayette Parish Police Jury approves Acadian Ambulance Service Inc. to operate in the parish.

Plans are for services to begin in September and operate two vehicles out of the Civil Defense building with two more to be added in October Richard E. Zuschlag, who specialized in hospital communications equipment, teamed with Roland F. Dugas Jr and Rolland L. Buckner to form AASI (Richard Sturlese later replaced Buckner). Membership is $15 annually, but nonmembers will pay $45 for ambulance service

SEPT 1, 1971: AASI is launched at 12:01 a.m.

AUGUST 1971: Calls are jumping from eight per day to about 14, but the response time is about 121/2 minutes, Zuschlag says Membership is at about 6,200.

JANUARY 1972: Speaking to the Lafayette Parish Police Jury, Zuschlag calls AASI “one of the best” services in the state and that it is operating four ambulances with 12 employees that has answered about 1,200 calls since Sept. 1.

SEPT 2, 1973: Membership is at 21,600.

MARCH 1977: Acadian Ambulance is listed as the largest rural ambulance service in the U.S. with 81,000 member families across nine Acadiana parishes.The dispatch center is staffed by English- and French-speaking medics.

AUG. 27, 1977: Due to traffic congestion in Lafayette,Acadian opens a substation on the south side of Lafayette near the Broadmoor subdivision in what was then the unincorporated area of Lafayette Parish “It has become extremely difficult to reach the south side swiftly,” Zuschlag said OCT 3, 1977: Acadian settled a hotly contested battle for ambulance service in Iberia Parish by buying out competitor Dennis David, who also owned a funeral service. It came after allegations of each company monitoring the other’s radio calls and even racing to scenes before the other to pick up patients

SEPT 9, 1978: A membership drive netted over 90,000 members a 7.9% increase over the previous year after Zuschlag opted to keep rates at $28 for an individual or household. Membership in Lafayette Parish reached 22,831.The company cited a budget of $3.9 million with staff handling 40,000 calls a year in Lafayette and eight nearby parishes.

JAN. 16, 1979: Acadian names Daniel J. Domingue as general manager, allowing Zuschlag, GM since the company began, to focus on corporate planning, community relations, expansion and the annual membership program.

MAY 18, 1979: Acadian adds an ambulance equipped for land communication via a NASA satellite that will allow voice and telemetry communications on long-distance patient transfers Medics will be able to transmit EKGs and other vitals while en route.

AUG. 3, 1979: Acadian launches a first-response paramedic team that can offer on-scene treatment for critical patients.

SEPT 11, 1979: Membership tops 100,000 for the first time.

APRIL 20, 1980: Zuschlag named Louisiana Small Business Person of the Year Now in 12 parishes,Acadian is the largest rural ambulance service in the U.S.

SEPT 27, 1981: Membership drive ends at 112,875

SEPT 2, 1984: Gov. Edwin Edwards says he’ll help Acadian’s annual membership drive.“It may mean your life,” he said The company is now in 16 parishes and serves just under 1 million people. It ends at around 115,000

AUG. 23, 1985: Acadian expands into East Baton Rouge Parish, putting the company in 18 parishes and covering a third of the state’s population.

AUG. 25, 1986: Zuschlag speaks to the Baton Rouge Press Club and notes Acadian is now in 20 parishes and staffs about 100 high school football games on Friday nights in the fall. He noted Acadian now has three helicopters SEPT 19, 1986: Membership is at 124,587

OCT 27, 1988: Zuschlag named Top Marketer of the Year by Marketing Executives International of Greater Baton Rouge.

AUG. 27, 1989: Acadian is now in 21 parishes, employs 482 people, including 195 paramedics and 180 emergency medical technicians. It also has 80 ambulances.

SEPT 1990: Membership is at 138,237.

SEPT 6, 1991: Now in its 20th year Acadian membership reaches 143,597. It is now in 19 parishes.

AUGUST 1992: Zuschlag Dugas and Sturlese receive the U.S. Senate Innovation Award from U.S. Sen. John Breaux

1993: Partial Employee Stock Option Plan is created, partly the result of Dugas and Sturlese wanting to sell their part of the company.

DEC. 3, 1994: Zuschlag accepts the Community Partnership Award from the American Ambulance Association.Acadian is now in 23 parishes.

MARCH 30, 1995: Zuschlag attends President Clinton’s economic conference in Atlanta and leaves upbeat: “The South will be the place to be in the next 20 years.

OCTOBER 1996: Zuschlag named recipient of Lafayette Civic Cup.

1998: Dugas and Sturlese sold their shares to a trust, which

became part of the ESOP It gave employees 75% ownership of the company, leaving Zuschlag owning 25%.

JUNE 4, 2000: Zuschlag speaks bluntly in a Times-Picayune analysis of the company’s political clout, referring to Acadian as “just a bunch of homegrown boys who know how to get the job done.”

JUNE 5, 2002: Acadian buys out rival MedExpress after years of the two rivals engaging in what Zuschlag termed “street fighting.”

FEB 10, 2004: Acadian enters the New Orleans market.

JAN. 23, 2005: Zuschlag is named King of Washington Mardi Gras.

APRIL 2006: Zuschlag earns honorable mention honor for Entrepreneur of the Year by Inc. magazine.

MAY 24, 2011: Zuschlag and Acadian welcome former President George W. Bush and about 2,200 guests during the company’s 40th anniversary at its annual luncheon.

SEPT 4, 2011: In a section commemorating the Acadian’s anniversary, Zuschlag noted that “exceptional care and customer service are at the heart of our business and the reason for everything we do.”

JUNE 28, 2012: Zuschlag named the Gulf Coast Region’s Entrepreneur of the Year in health care and health care services by Ernst & Young

SEPT 25, 2018: Acadian acquires service in Memphis, Tennessee, its fourth state to operate.

FEB 23, 2019: Zuschlag inducted into the Louisiana Political Hall of Fame.

JULY 22, 2020: Zuschlag named to LSU Board of Supervisors. NOV. 18, 2021: Acadian, now with has 652 ambulances and 5,000 employees, marks 50 years of operation.

OCT. 12, 2022: Zuschlag and his wife Elaine are named Leaders in Philanthropy for Lafayette Parish by the Community Foundation of Acadiana.

MAY 7, 2024: Zuschlag does not speak during the company’s annual luncheon but is in attendance. Son Blaise at the podium referenced his dad, noting,“We are so very blessed to have the ability to work under his leadership and vision and wisdom.”

JUNE 5, 2024: Zuschlag dies at the age of 76.

Richard Zuschlag is shown sitting on an ambulance in this undated photo.

PROVIDED PHOTOS

Acadian Ambulance founders Richard Sturlese, Roland Dugas and Richard Zuschlag are shown in one of the company’s historic photos, taken in the mid-1970s in front of Acadian’s headquarters on Hopkins Street

Acadian Companies president and CEO Richard Zuschlag, center, joins leaders and emergency responders in front of the company’s office in this undated photo.

Pioneer Partner Friend

As we reflectonthe life of RichardZuschlag, we arereminded of the stage he setfor future generations.His work wasnot justabout saving lives but about buildinga community groundedincare, commitment andfamily

We applaud Richard’s contributions to public safety andhealthcare, andwehonor his lifeand legacy

Thank you, Richard,for being apioneer, apartner anda friend. Youwillalwaysbe remembered.

Friendsmade. Livessaved. Communities changed.

LCMC Healthcelebrates thelifeand legacy of RichardZuschlag andthankshim for53years of servicetosouth Louisiana.

In founding and growing Acadian AmbulanceService over ahalf-century, Richardnot only pioneered emergency medical care,hehelped generations through illness and injurywith respect and compassion. If legacy is defined by lives touched, Richard’sismonumental

RICHARD ZUSCHLAG | A LIFE AND LEGACY

Community leaders offer praise

Officials from Acadiana and other areas offered sentiments remembering longtime Acadian Ambulance chairman and CEO Richard Zuschlag:

“Richard Zuschlag pioneered modern EMS transport. He built the most respected EMS company in the nation, driven by his dedication to helping people in dire need… and he was one of the kindest men I’ve ever known. Lord Jesus, thank you for Richard, and please hold him close in Your Kingdom.”

U.S Rep. Clay Higgins, via X Richard Zuschlag was a dear friend and compassionate businessman who had a profound impact on Louisiana. Acadian Ambulance Service, which he co-founded, put people first and saved countless lives in our state. My prayers are with his family Richard will be truly missed Congressman Troy Carter via X

“Richard is the epitome of a true trailblazer I have personally admired his relentless dedication to building a business that will serve others for generations to come. His passion for excellence has shaped his company community and the state of Louisiana. I will be forever grateful for his friendship.”

Matt Stuller, founder and chairman, Stuller Inc., via Facebook

“For the past half-century, Richard built a highly successful business and demonstrated tireless civic leadership through his unwavering devotion to faith, family and philanthropy His dynamic efforts positively impacted numerous charities and countless lives. Our thoughts and prayers go out to his family, friends, and all those mourning his loss.”

The Stuller Family Foundation, via Facebook

“It is with deep sadness and immense gratitude that we honor Richard Emery Zuschlag. Richard bravely battled cancer showing the resilience and strength that so many face with this disease. A lifelong supporter of United Way of Acadiana, Richard was a long-time, cherished member of the Tocqueville Society His dedication went beyond personal contributions, as he played a key role in supporting UWA through his fundraising and leadership at Acadian Companies. In 2022, Acadian Companies received the Torian Award at our annual meeting, as pictured here. Richard’s unwavering support and connection to UWA have left a lasting legacy We are deeply grateful for his contributions, and his legacy continues to inspire our efforts to build a stronger, more connected community.” United Way of Acadiana, via Facebook

“It was so clear how much Richard loved this community As one of the greatest philanthropic leaders I know, he continuously demonstrated a commitment to servant leadership that deeply transformed the lives of people around him family friends, employees, and countless organizations included. Richard left a mark on so many, often through his generosity and willingness to be involved civically, and underlying that was his incredible thoughtfulness, kindness, and faith. He will be profoundly missed, and our thoughts are especially with his wife Elaine, and his children, Blair, Blaise, and Beth.” Missy Andrade, president and CEO, Community Foundation of Acadiana

“We are deeply saddened by the loss of Richard Zuschlag a prominent and beloved member of our community As the founder of Acadian Ambulance Service, his vision and dedication transformed emergency medical services in Lafayette and beyond His contributions have saved countless lives, and his legacy will forever be remembered Our heartfelt condolences go out to his family, friends, and all who were touched by his remarkable life. Lafayette has lost a true pioneer and a compassionate

Richard lived a life full of passion for his family, his company and his community He brought a great love to all of us touched by his life As Mayor-President, I am grateful for his support and guidance. I am also grateful for the decades of friendship and love he shared with my family His legacy is built into the foundation of our community and how we care for each other.

MONIQUE BOULET, Lafayette Parish mayor-president

leader.”

Lafayette Consolidated Government

“It is with profound sorrow that the American Ambulance Association extends our heartfelt condolences to the Acadian family on the passing of Richard Zuschlag As a cherished friend and esteemed colleague, Richard’s impact on the EMS community and beyond is immeasurable. His vision, generosity, and unwavering dedication have left an indelible mark on all who knew him. Richard’s life was a testament to the power of faith resilience, and servant leadership He was a beacon of hope and a force for good, and his memory will continue to inspire and uplift us American Ambulance Association

“Richard Zuschlag was quite literally a giant in our community He was indeed a trailblazer and his contributions to our business scene over the last five decades helped solidify how Lafayette came to be known for our innovative capabilities, our scrappiness and tenacity, and our entrepreneurial spirit. Mr Zuschlag has a heart of gold, and he truly cares about the less fortunate. He was always looking for ways to give back to the community and utilize his personal and business resources to give to those in need. His personal beliefs permeated throughout Acadian’s corporate culture and the company is one of our leading corporate citizens in the state and its employees engage in giving back to many local causes. He will truly truly be sorely missed. My heart goes out to Mrs. Elaine, Blair, Beth, and Blaise, and their entire family.”

Mandi Mitchell, president and CEO, Lafayette Economic Development Authority

“Richard Zuschlag was a dedicated advocate for education and a cherished community member He brought passion, dedication, and innovation throughout our collaboration significantly enriching our educational community Notably, Mr Richard Zuschlag and Acadian Ambulance supported several key initiatives and projects, including the expansion and partnership of health academies programming, offering $1,000 sign-on bonuses and direct employment access to graduates, and serving as a crisis management partner with emergency response readiness. The Lafayette Parish School Board extends its heartfelt condolences to Richard Zuschlag’s family, friends, and all touched by his life and work.”

Lafayette Parish School Board

“The loss of Richard Zuschlag deeply saddens us. He was a remarkable individual whose contributions and partnership were invaluable. Our thoughts and prayers are with his family during this difficult time.”

Francis Touchet Jr., superintendent, Lafayette Parish Schools

“The impact Mr Zuschlag has made in our community was huge. He is greatly appreciated

and will be missed. Our thoughts and prayers go out to Richard and his family.”

Brit Latiolais, Lafayette Parish School Board president

“We are deeply saddened to learn of the passing of Richard Zuschlag, CEO of Acadian Ambulance and a cherished member of our CEO Advisory Council at One Acadiana. Richard’s visionary leadership and dedication to the well-being of our community have left an enduring legacy His unwavering commitment to our region, through both his professional endeavors and philanthropic efforts, has significantly shaped the Lafayette community and all of Acadiana. Richard was a kind and loving soul and served as a valued mentor to me and many others in our region. He will be greatly missed. Our heartfelt condolences go out to his family, friends, and colleagues during this difficult time.”

Troy Wayman, One Acadiana president and CEO

“Richard Zuschlag was a visionary leader whose dedication to the field of emergency medical services transformed countless lives. Our college was incredibly fortunate to have worked with him to train emergency medical professionals throughout Acadiana and witness firsthand his commitment to this community His contributions through Acadian Companies and the National EMS Academy have created opportunities for education and employment, shaping a safer and healthier community We honor his legacy and the profound impact he made on the lives of many.”

Vincent June, South Louisiana Community College chancellor

“Mr Zuschlag was a lifelong friend and partner to our team at Our Lady of Lourdes and the entire Franciscan Missionaries of Our Lady Healthcare System. His commitment to his community, access to high-quality health care and his faith will be greatly missed. Our prayers are with Mr Zuschlag’s family, friends and the entire Acadian Ambulance family during this difficult time.”

Stephanie Manson, Our Lady of Lourdes Health president

“This evening, Mayor Cantrell on behalf of the citizens of New

missed. I’m praying for him and his family and the entire Acadian Ambulance team. What a remarkable legacy he has left behind.” Liz Murrill, attorney general, via X

“Richard Zuschlag impacted the lives of so many in Louisiana. His friendship and selflessness will be missed by many, including myself. In honor of his legacy, we can live our lives as Zuschlag would a life of helping others.”

U.S. Sen. Bill Cassidy via X

“Richard Zuschlag was a pioneering businessman whose success came from his ironclad commitment to providing the best care for patients. Today, my prayers are with his family, his friends, the employees of Acadian Ambulance and all who grieve his passing.”

U.S. Rep. Julia Letlow, R-Start, via X

Acadian Ambulance Chairman and CEO Richard Zuschlag delivers the closing remarks during the Acadiana Ambulance Service’s 2022 Medics of the Year Celebration at the Cajundome.

STAFF FILE PHOTO BY BRAD KEMP

Orleans sends heartfelt condolences to the Zuschlag family on the passing of Richard Zuschlag, Co-founder of Acadian Ambulance. He was a treasured member of the community and served the City of New Orleans in partnership with our EMS Department. He resided in Lafayette, but his presence was felt far and wide providing crucial medical services in Louisiana, Texas, Mississippi, and Tennessee, in addition to his community involvement, effective leadership, and philanthropic efforts. Over 50 years ago, he started with only two ambulances, and now Acadian Ambulance Service is the country’s largest privately owned medical transportation company in the nation. It is with deep sorrow that we extend our sincere condolences to family, friends, and dedicated workers. May his legacy live on for many decades to come.”

LaToya Cantrell, New Orleans

mayor

“I, and my hometown of Lafayette, Louisiana, am mourning the loss of a soaring figure whose humanity & ingenuity brought about the largest privately owned ambulance company in the United States, Acadian Ambulance. Richard Zuschlag has died. To say he put people over profits is an understatement. He had a rapid responder spirit for people in need, right up until his death. He wanted to leave his company to his employees. It is his legacy I said to Richard, and his workforce, when I addressed them as the keynote speaker for the 50th anniversary Acadian Medic of the Year luncheon, that Acadian Ambulance gave me immense pride as a native of Louisiana, because there is no company more synonymous with service, in my opinion, than Acadian Ambulance. Richard will be remembered as a phenomenal human, with a relentless help-all spirit. He was a change agent who loved God, his family and being called upon to help his fellow man.” David Begnaud, CBS News correspondent, via X

“Richard Zuschlag was a Louisiana titan. A powerful businessman with a servant’s heart. His impact on the Acadiana region and the entire state can’t be underestimated. He was a dear family friend and he will be greatly

“Richard was the founder of Acadian Ambulance, a very active philanthropist and just an overwhelmingly nice person. I was so blessed to get to know Richard and his family over the last five years. Please join me in praying for Richard’s soul, Elaine, and their wonderful children and family May God be with Richard. He will be truly missed.”

Josh Guillory former Lafayette Parish mayor-president, via X

“His instrumental work in developing Lafayette’s 911 system saved so many lives and will continue to impact us for generations to come. Richard was a visionary thoughtful leader and unapologetically dedicated to not only health care but also to the numerous causes he held near and dear His many contributions have significantly shaped the health care landscape and left an indelible mark on our region, our patients and on Ochsner Lafayette General. Richard’s legacy of compassion and generosity will continue to inspire us all, and his impact on public safety will always be remembered.”

Patrick Gandy, Ochsner Lafayette General CEO, via Facebook

“What a loss to this community I had the pleasure to honor Richard Zuschlag when I chaired the 2019 UL Spring Gala. I learned about the countless things he did for this community and his employees. I appreciated the support he showed me as I entered public office. Big loss to our community.”

State Rep. Troy Hebert, via Facebook

“Today we remember and honor the remarkable life of Richard Zuschlag, a visionary leader and friend of George Rodrigue. Richard’s impact extended far beyond his business achievements. He was a true community leader, an ardent supporter of the arts and an honorary Cajun who embodied the spirit of south Louisiana. His contributions helped shape the fabric of our region, making it richer and more vibrant. In 2008, George Rodrigue had the privilege of painting Richard’s portrait, a work that captures the essence of his legacy The portrait features Richard alongside one of his Acadian ambulances, Rodrigue’s iconic oak trees, and the Blue Dog. This painting beautifully illustrates how Richard and his company became just as integral to the identity of south Louisiana as Rodrigue’s other symbols represented Acadiana.” Art of George Rodrigue, via Facebook

“So many owe so much to Richard Zuschlag. In the over 50 years since Richard and his two partners created Acadian Ambulance, he dedicated his life to serving our community and to providing professionalized emergency care to all in Acadiana. This dedication continues to save lives every day Richard was also a great friend and supporter of our university family and our thoughts and prayers are with Elaine, his children and family Richard Zuschlag was a good man.”

E. Joseph Savoie, president, University of Louisiana at Lafayette

Leader Mentor Philanthropist Friend

Haynie Family Foundation Celebratesthe life andlegacyofRichard Zuschlag

Mr.Richard E. Zuschlag’s profoundloveand generosity towards Lafayette, Acadiana,and theentirestate of Louisianawillleave an enduring legacy.Richard ledbyexample,guiding many of us to follow andlearnthe correctpathfromhim.His visionaryleadershipand unwavering commitment to thecommunityset astandard of excellence that hasinspiredcountless individuals. Hismemorywill live on throughhis wonderfulfamilyand theentireteamatAcadian Ambulance, both presentand past,whose liveshetouched andwhose careersheshaped. Hiscontributions will be remembered andcherished forgenerations to come

‘Devoted

ZUSCHLAG

his life to making Louisiana a better place’

Zuschlag built Acadian Companies into a regional powerhouse

BY TYLER BRIDGES and ADAM DAIGLE Staff writers

Richard Zuschlag, a Pennsylvania native who moved to Lafayette in 1970 and a year later started a company with two ambulances that he grew into the country’s largest privately held medical transportation company, died June 5. He was 76 and died in Lafayette from complications following cancer treatment.

Zuschlag was a hard-driving executive who, with two co-founders, built Acadian Ambulance Service into a company known for putting people over profits.

“The phone rang and somebody was dying, we responded,” Zuschlag said in a 2016 interview, in describing the company’s initial operating approach that grew into its business model.

At the time of his death, Zuschlag was the longtime chairman and CEO, and he owned the controlling interest in the company.

Zuschlag mixed a love for mechanics he fixed his high school’s public address system on a fateful day in November 1963 so the principal could announce the death of President John F. Kennedy with close attention to detail and an ability to charm politicians who needed to greenlight the ambulance service’s expansion.

Zuschlag counted presidents, senators and Supreme Court justices among his acquaintances he liked to take them hunting at his luxurious lodge in Cameron Parish but he was known for trying to do as much for political nobodies as big shots.

Acadian Ambulance remains based in Lafayette, has 5,200 employees, and operates in four states and 37 parishes in Louisiana. The employees own 80% of the company under an Employee Stock Ownership Plan, or ESOP.

“Very few people get the greatest award in humanity, which is to touch the lives of so many in such a positive way Richard Zuschlag was one of them,” Gov Jeff Landry said. “Richard’s is a legacy of caring, of sharing, and making his beloved state and Acadiana a better place to call home!”

John Bel Edwards, who was Landry’s predecessor, said he hopes Zuschlag’s family takes comfort in how much he did for other people. “He wasn’t just a great Louisianan, he was a great man,” said Edwards. “Most people across Louisiana know Richard the businessman, but Donna and I, along with our entire family, know Richard as a loyal friend and devoted husband, father and grandfather Through his philanthropic work, Richard devoted his life to making Louisiana a better place.”

Falling in love with ‘the way of the Cajun people’

Zuschlag ended up in Lafayette by chance. After growing up in Greenville, Pennsylvania, north of Pittsburgh, he graduated with two science degrees from the Capitol Institute of Technology just outside of Washington, D.C. He then went to work for Westinghouse Space and Defense Center in Baltimore and was sent to Lafayette He soon wished he was back in Pennsylvania with his dream job, owning a local radio station.

“In Lafayette, they all talked funny and had highly seasoned food, (the) mosquitoes (were) as big as houses, and they all went to school in flat-bottomed canoes,” he recalled.

But when his yearlong stint in Lafayette was over, Zuschlag stayed.

“I had fallen so much in love with the way of the Cajun people, the family atmosphere and the attitude of ‘let the good times roll,’ he remembered.

Zuschlag saw a business opportunity in 1971 after local funeral homes stopped providing private ambulance service.

But to do so, he needed the approval of Lafayette’s mayor Ray Bertrand.

“We were told no twice, that we were too young,” Zuschlag, who was 23 at the time, said later. “The third time, I sat in the mayor’s office from 4 p.m. to 7 p.m. I wouldn’t

leave until I could talk to him.” Bertrand wasn’t convinced until Zuschlag had him call the mayor of Greenville who vouched for Zuschlag.

With $2,500 in capital, he and two friends in Lafayette Roland Dugas Jr. and Ronald Buckner borrowed enough money to buy two ambulances and founded the company They hired eight Vietnam War veterans as medics and had to cover 279 square miles of Lafayette Parish.

Zuschlag drove an ambulance during the day and worked as a dispatcher in the evening. He often spent the night at the office in a sleeping bag.

But over time, the company grew because Acadian would provide service that no one else could.

It had an unusual financing plan where the general public bought memberships in the company, beginning at $15 per year, that gave them free ambulance rides in case they needed them. Zuschlag, Dugas and Richard Sturlese, who bought out Buckner early on, oversaw regular membership drives on Lafayette TV stations that pitched membership as a community good to ensure that ambulance service would be available to everyone.

“We didn’t make money for the first 25 years of existence,” said Erroll Babineaux, who was hired as the company’s 19th employee in 1974 and rose to oversee its air transport division before his retirement in 2020 “We always reinvested the money back into the equipment to save as many lives as possible. Richard wanted to take care of the patients more than anything else. We had to take out loans until the next membership campaign.”

‘When I got up in the morning, I started doing’

In another unusual feature the company grew without a business

plan.

“I did notice as I was running the show how many other people were trying to get started in different kinds of businesses and how much time they spent in planning sessions,” Zuschlag said. “They spent all their time planning and never getting anything done. That was one of my bright spots. I was a doer When I got up in the morning, I started doing.”

Doing meant sending ambulances to transport people in need, no matter where they lived.

Page Cortez was a second-term state senator from Lafayette when a former employee called one day to say that her father had had a heart attack while driving on the Atchafalaya Basin Bridge on Interstate 10 and had pulled over Could Cortez help in some way?

Cortez immediately called Acadian, which put him through to Zuschlag.

“He said he would have a helicopter on the Basin Bridge in a few minutes,” Cortez, who went on to become Senate president, remembered Monday “He was so handson in every facet of the business. He would go out of his way to help anyone.” In later years, Zuschlag would lament his forceful management style, saying it didn’t always serve him or his employees well.

“I’m glad that I have learned how to have a better attitude,” he said.

“(An employee) taught me it’s important to get up in the morning and spend some time in meditation and prayer and to start the day out in a very positive attitude and convey that positive attitude to all the people you come around. Since I’ve started doing that, my life has become a whole lot better.”

The company has six divisions: Acadian Ambulance Service, Acadian Air Med, Executive Aircraft Charter Service, Acadian Total Security, National EMS Academy and

Safety Management Systems. Acadian instituted an ESOP in 1993 after Zuschlag declined to sell the firm to another company Employees receive private stock in the company that they can redeem at the end of their employment or at retirement.

“It was about getting good employees, keeping them and letting them earn a good retirement through their ownership in the company,” said Babineaux. Befriending officials at all levels

Along the way, Zuschlag developed a relationship with every governor of Louisiana, regardless of party, beginning with Edwin Edwards in the 1970s. Governors and state legislators would decide the ambulance transport rate for Medicaid patients. Zuschlag also befriended local government officials who would decide whether to allow the company to operate in their area.

John Breaux, who represented Acadiana in the House before moving to the Senate, helped arrange meetings for Zuschlag with federal officials who would decide the reimbursement rate for Medicare patients transported by Acadian.

“He had a never-say-die attitude,” Breaux said. “His personality was almost overwhelming in a positive sense.”

In time, after the company grew, Zuschlag would provide his company airplane for the Tiger Athletic Foundation to recruit football players and coaches and for politicians who needed to fly out of the state.

Zuschlag didn’t discard his political friends once they were out of office. Former Gov Kathleen Blanco flew to Memphis on Zuschlag’s plane for an emergency eye cancer treatment.

Guests to his hunting lodge, known as Grand View, joked that Zuschlag would take down photos of Democrats when a Republican bigwig was coming or vice versa. The Louisiana Political Hall of Fame inducted Zuschlag in 2019. He served on the Bush-Clinton Coastal Recovery Fund committee, which was created by former presidents George H.W. Bush and Bill Clinton following damaging hurricanes in 2008. Zuschlag also helped establish the Lafayette Parish 911 system, and he chaired the La-

fayette Parish Communication District He was a member of the New Orleans Business Council, the Lafayette Chamber of Commerce and the Tiger Athletic Foundation board of directors. He received the Lafayette Civic Cup in 1996.

Zuschlag was a member of the seven-member CEO advisory council at One Acadiana.

“Richard’s visionary leadership and dedication to the well-being of our community have left an enduring legacy,” One Acadiana CEO Troy Wayman said. “His unwavering commitment to our region, through both his professional endeavors and philanthropic efforts, has significantly shaped the Lafayette community and all of Acadiana. Richard was a kind and loving soul and served as a valued mentor to me and many others in our region.”

Zuschlag met his wife Elaine after driving patients to the Breaux Bridge Community Hospital She was a nurse.

They have three children: Blaise, who is executive vice president and chief administrative officer at Acadian; Beth LeBlanc, who is Acadian’s associate counsel; and Blair an insurance executive. Zuschlag is survived by nine grandchildren.

Tyron Picard, founder and manager of Lafayette-based The Picard Group, had a 13-year run as executive vice president at Acadian after five years as an outside lawyer

“Richard was just this unique enigma of a personality that was a combination of Nick Saban, Henry Kissinger and Sam Walton all rolled into one,” Picard said.

“Everything he did he demanded perfection at, and sometimes you wanted to pull your hair out, but looking back it made me a better business person.”

Picard said Zuschlag often quietly helped people in need, sometimes helping a family pay a tuition bill or someone who needed a second chance with a job.

“I can’t imagine what Lafayette would look like had Richard Zuschlag stayed in Pennsylvania,” Picard said. “His fingerprints are on so many things in this community He completely lifted up his community and always saw a sign of gratitude that whatever success he had needed to be shared back in the community.”

STAFF FILE PHOTO BY BRAD KEMP

Richard Zuschlag built Acadian Ambulance Service into the nation’s largest privately held medical transportation company.

Richard Zuschlag met his wife, Elaine, after driving patients to the Breaux Bridge Community Hospital, where she worked as a nurse.

STAFF FILE PHOTO

Richard Zuschlag and his wife, Elaine, are shown in this 2016 photo at Tiger Stadium with their children, Beth, Blair and Blaise, and eight grandchildren.

BecauseofRichard Zuschlag ...

patients most in need across theGulfCoast are putfirst.

themedical industry andbusinesseslikeTides Medicalare able to grow andthrive.

ourcommunity is inspired to give generously with ourtime, talent,and treasure.

we areall better forhis vision,mentorship, and exemplaryleadership.

Thankyou forchoosingLouisiana to call home, Annieand JoeSpell andthe TidesMedical Team