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EVENT RECAP
C A P I TA L B U Z Z Here’s what Capital Ideas members took away from the Feb. 25 panel:
“‘Consistency + authenticity + know your audience’ — Mandy. The three keys of social media!”
FINDING YOUR FOLLOWING: SOCIAL MEDIA STRATEGIES THAT WORK Entrepreneurs share how they engage with their communities online
Kristy Archibald (@k_archi19), community manager at Social Sesame
“Not everyone has the same mindset so expect criticism and just deal with it, learn from them and move on, says Amber.” Al Dhalla (@al_dhalla), vicepresident of client relations at Sunwapta Solutions
“Dax says: Engagement is stronger than having big numbers — great advice.”
T. Stoodley (@gh_shift), cofounder of Global Health Shift
“What’s most important in social media? Consistency, engaging with your followers, and passion.” Spencer Goldade (@spencergoldade), senior designer at Post and Beam
dia in its siness to “Stand behind trust and the things you’re business creating. You’ll customer never please now your everyone, says nels they Mandy. Positive feedback uantity. A helps growth.” products Catrinel Popescu (@catrinel3) e purpose ellent op- “All three website.” panelists use analytics, data , and metrics in different ways to monitor their social media growth.”
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FINANCIAL POST
CA LG A RY H E R A L D
Raven Bay (@ravenbayservice)
ON HIRING SOCIAL M A NAG E R S
O N A N A LY T I C S
The higher our social followers, the higher value we can bring to our partners. But it’s also the demographic profile of our numbers that is very important. Through analytics we know exactly who we’re talking to, which helps us craft our messages and decide which partners we’re going to work with.”
My brand is my own so if I have someone else writing my tweets and it doesn’t sound like my brand tone, there’s a big disconnect there ... If you’re a brand, it’s part of the responsibility to make sure you have a consistent team who is well-informed on your brand tone when putting your messages out there.”
MANDY BALAK (@MANDYBALAK), founder and creator of It’s D ate Night (itsdatenight.com) and Branded Magazine ( brandedyyc.com)
DAX JUSTIN (@DAXJUSTIN), a d v e n t u r e p h o t o g r a p h e r, creative director and co-founder at Flinthawk Media (flinthawk.com)
ON GROWING YOUR REACH
It’s really important to grow your relationship with (businesses) that are bigger than you so that you can help feed off each other — and also those smaller than you so they can feed off of you — so you can exchange and grow together, so that everyone can have more.” AMBER ROMANIUK (@AMBERAPPROVED), holistic nutritionist, owner and author of Amber Approved (amberapproved.ca)
LISTEN NOW
Hear a podcast of the panel You can hear the entire discussion in our podcast.Download: capitalideascalgary.com/ podcast Subscribe: “Capital Ideas Calgary” on iTunes and Stitcher
ONLINE For the full recap of “Finding your following: Social media strategies that work” visit capitalideascalgary.com/news.
Thank you! James Cook, manager of entrepreneurship at ATB Business, presents Marj Smith, business development associate at Tenato Strategy (tenato.com), with a door prize after the event.
Questions? Contact us at hello@capitalideascalgary.com