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W e d n e s d a y, J a n u a r y 2 8 , 2 0 1 5 ED M O N T O N J O URNA L e d m o n t o n j o u r n a l . c o m
CAPITAL IDEAS c apital id e a se dm o nto n .c o m
P R O J E C T L E A D E R : K A R E N U N L A N D , 7 8 0 - 4 2 9 - 5 2 6 0; k a r e n @ c a p i t a l i d e a s e d m o n t o n . c o m
How do you build a killer brand? Business owners share how they made their companies stand out
CAPITAL IDEAS “When you’re small, it’s really easy to just go and play small…Rebranding or redoing is really expensive, so if you’re going to go for it, if you’re confident, then just go for it. Find someone great and be really brave.” — Marnie Ashcroft, founder of Glow Juicery (glowjuicery.ca)
“Portray yourself in a way that you want to actually be. We wanted to work towards certain goals, and we didn’t want to be pigeonholed as a little shop in a garage, so we created a brand name, created a place to sell our stuff internationally, and went from there.” — Landon Schedler, founder of Oliver Apt. (oliverapt.com)
For the full recap of “How do you build a killer brand?” including video and audio, visit capitalideasedmonton.com
CAPITAL BUZZ: Here’s what Capital Ideas members took away from the Jan. 21 panel: “Resonating with clients and ensuring the company’s values are represented are required for developing a killer brand.” — Sarah Aaron, policy analyst at Government of Alberta — @SarahDaJukebox
“Portray yourself in a way you WANT to be.” — Ramona McVicker, owner of Big Shoe Marketing and Events — @RamonaMcV
“Glow Juicery says their brand grew through the belief that food is our medicine.” — Lorie Groth, insurance professional — @LorieAGroth
“Brand discovery process with a branding expert helps you figure out how to visually represent your business values.” — Lauren Sergy, owner of Up Front Communication — @lsergy
“Do a lot of research before you get started on your branding.” — Cherie Klassen, marketing manager at The Business Link — @cherlk
“When considering physical brand options, look for the one that reflects you but also prompts a gut reaction.” — Emmy Stuebing, associate director of fund development at the Edmonton Public Library — @emmystue
THANK YOU!
Samantha Hoff of ATB Financial congratulates door-prize winner Joy Andrews after the event. This month’s door prizes were provided by Alberta Women Entrepreneurs, Wellnext, Winter Cities Shakeup, Stacey Berger, Robert Manolson and the Edmonton Journal. P HOTOS BY VI C K I E L A L I OTI S/C A PI TA L I D E AS
NEXT EVENT:
“Do a lot of research and comparison. Definitely look at the brands and companies that you really admire, ones that have been open for quite a while and that are successful. You want to see what they’ve done and try to apply it in a unique way to your own business or brand.” — Alyssa Lau, founder of Ordinary People (ordinarypeople.ca) and New Classics Studio (newclassics.ca)
ALSO IN ATTENDANCE: Erin Allan Kathy Anders Tereen Andriuk Juan Apodaca Ken Armstrong Jainesh Bali Pavlo Bezkorovaynyy Jacquie Boily Dave Buck Shant Chakmakian Mark Chandra Chelsea Chen Eliezer Chin Minn Coates Celynn Cooper Yuliya Cruikshank Tory Culen Lexie Cunningham Tamara Dabels Ian Daly Jori Davidson Sandra Der Julie Elford Jennifer Esler Jens Foxford Lynn Fraser Janis Galloway Angus Gastle Spencer Giffin Jorge Gonzalez Melanie Goodwin Les Grajkowski David Green Makarand Gulawani Jennifer Gyuricska Qasim Hamid Will Harvie Venita Heiland Meg Henderson Roy Hendrickson Dayna Herr Kevin Higa Samantha Hoff Tanya Holm Shabbir Hossain Amyn Jassani Rayne Johnson Al Kalantar Devonne Kendrick Janet King Jessalyn King Nicole Kluthe Jenna Kolesar Phil Lafon Crystal Lee John Lee Anne-Marie Lindell Kara Little Manchi Lo Carl Lorimer Nancy MacDonald Sam MacDonald
Dylan Maclean Amber MacMillan Deepa Maisuria Evelina Mannarino Robert Manolson Amanda Martin Lynn Masters Angela McGill Nicole Medeiros Carrie Millar Shirley Mitchell Brad Molyneaux Kelsie Myroniuk Carolyn Nalder Justin Ng Yen Ngan Janice Ngeno Laurel Norris Trent Oster Gerald Pagdato Jen Pawlowski Deena Peters Philippe Phan Jacqueline Poon Vlad Raivich Linda Revels Jerson Reyes Charmin Rockwell Courtney Rupertus Dennis Sakhivo Gul Saleh Aman Sangha Anuj Saraswat Laura Saueracker Alisha Schick Chris Schoengut Stacey Scott Nykolyshyn Stacey Shepherd Leann Shewchuk Brian Shim Earl Shindruk Kie Shiroma Andrea Shubert Valerie Smith Janelle St Marie Mike Stone Lindsay Sutton Lana Sweeney Taryn Szautner Lan Tan Tara Tanchak Kerry Tham Claire Theaker-Brown Anh Trang Kathy Johnston Umbach Amanda Vaisanen Jessalyn Vickery Kristi Wozniak Verna Yiu Winnie Yiu-Young Eric Yun Kafia Yusuf
HOW DO YOU MAKE YOUR BUSINESS BIGGER AND BETTER? WHEN: FEB. 18, NOON TO 1 P.M.
WHERE: THE EDMONTON JOURNAL (10006 101ST ST.)
RSVP AT CAPITALIDEAS36.EVENTBRITE.COM
Questions? Contact us at hello@capitalideasedmonton.com