P H OT O S BY TOPHER SE GUIN
EVENT RECAP ALSO IN AT T E N D A N C E
HOW DO YOU GROW YOUR CASH FLOW? Entrepreneurs share how they keep the capital coming in
■■ Joy Andrews ■■ Janine Aquin ■■ Ike Arado ■■ Patrick
Binns Brownoff ■■ Mark Chandra ■■ Heather Chisholm ■■ Alyson Connolly ■■ Jamie-Lee Denton ■■ Kelley Doerksen ■■ Jon Dziadyk ■■ Jim Ewing ■■ Danielle Ferchoff ■■ Corinne Ferguson ■■ Victoria Ferrier ■■ Kathy Flett ■■ Nancy Fung ■■ Maple Rose Furigay ■■ Janis Galloway ■■ Willy Grant ■■ Heidi Hoover ■■ Derek Hopfner ■■ Jessalyn King ■■ Wayne Kryzalka ■■ Alexandra Kulas ■■ Rob LeLacheur ■■ Monica Lewicki ■■ Kevin MacDonald ■■ Colin MacIntyre ■■ Andrea Manning ■■ Sofia Mariona ■■ Nicole Medeiros ■■ Kevin Mejia ■■ Shaun Merriman ■■ Shawn Mevel ■■ Shirley Mitchell ■■ James Morrissey ■■ Ken Mundell ■■ Justin Ng ■■ Yen Ngan ■■ Kim Nguyen ■■ Vicky Nie ■■ Brian Nogaro ■■ Brittany Nugent ■■ Ayako Ohtake ■■ Jen Pawlowski ■■ James Petryk ■■ Yuriy Polevoy ■■ Jerry Poon ■■ JR Rafols ■■ Evan Raftis ■■ Barbara Reppert ■■ Sherree Robichaud ■■ Michael Sadler ■■ Denis Sakhno ■■ Paul Schneider ■■ Heidi Schurman ■■ Sheila Shand ■■ Earl Shindruk ■■ Andrea Shubert ■■ Jinah Sim ■■ Chelsey Smith ■■ Jeanette Stead ■■ Rob Tarulli ■■ Carissa Tham ■■ Lori Thexton ■■ Kathleen Todoruk ■■ Kelsey Williams ■■ Dol Wohland ■■ Sheldon Zhang ■■ Leanne
“Learn from the mistakes you have made before. Use downturns as an excuse to tighten and become more efficient, it can be a helpful cleansing… Keep track of the bank balance every day. If you’re not making money, you’re losing money.”
“Use statistics to find out how your business is running, and compare it to how it was running in the past. You can then reliably predict changes and workload shifts. Having a model gives you sureness in what you need to do in the business. The data is the king.”
S H E L LY A N D E R S O N, C E O o f Naoka Inc. (naokainc.com) and founding principal of In Synch C o n s u l t i n g ( i n s y n c h c o n s u l ti n g. c o m )
A D R I E L M I C H AU D, p a r t n e r a n d director of SEO at Top D raw (topdraw.com)
“You have to just lose that taboo that you can’t talk about money. It’s like working out or anything else, the more you do it, the better you get. I’m able to have conversations now that would have made me very uncomfortable a few years ago. Clients don’t mind because they usually want certainty.” JUSTIN ARCHER, managing director of BERLIN Ad /PR ( brln.ca)
ONLINE
C A P I TA L B U Z Z
For the full recap of “How do you grow your cash flow?” including audio of the panel, visit capitalideasedmonton.com.
Here’s what Capital Ideas members took away from the October 21st panel:
“Recessions can have many impacts on businesses demand may slow down, not increase as much, or not be impacted at all” Sarah Aaron, @SarahDaJukebox
“How has downturn affected your business? Working on processes & people; increased efforts on sales & marketing”
Kevin MacDonald, @L6SBC
“A downturn can be a “cleansing” that leads to greater efficiency and stronger firms.” Karen Unland, @KarenUnland
“Online marketing keeps growing even in a flatline economy.” Beverly Jackman, @hellobeverly
NEXT EVENT
Thank you! Paul Schneider, director of entrepreneurship at ATB Financial congratulates door prize winner, Brittany Nugent, SEO strategist at Top Draw (topdraw.com).
How do you build the best team? When: Wednesday, Nov. 18, noon to 1 p.m. Where: The Edmonton Journal (10006 101 St.) RSVP at capitalideasyeg45.eventbrite.com
Questions? Contact us at hello@capitalideasedmonton.com