CapitalTek May Newsletter Vol. 17

Whatappwouldyoulovetosee ?,p1

How distributed cloud computing enhances user experience, p2 Tools that every business should have, p3

How hootsuite can manage your social media campaigns, p4 Tips to host a business meeting utilizing zoom, p5 Big Business Breach, p6

2022 MAY VOLUME 17

Villain of the month, p7

Our cat lover staff, p8 Are you still running your business from your office?, p9 How Password Managers Improve Your Staff’s Efficiency?, p10 Entertainment, p11 Featured CustomeriHR Advisory Services- an all-in-one HR solution for companies, p12

WHATAPPWOULDYOULOVETOSEE TOMAKEYOURBUSINESSBETTER?

Password Security: Why you should NEVER reuse passwords - FREE LIVE WEBINAR

Is it just us, or have productivity tools improved really dramatically over the last couple of years?

OK, so a little thing called Covid-19 may have had something to do with it. But as business owners and managers, we’re really reaping the rewards that the hasty change to the way we work was brought about.

Compared to a few years ago, we save so much time by holding video meetings and collaborating using tools like Teams and SharePoint. We’ve even figured out how to book meetings without countless emails back and forth trying to find a time when everyone is available.

And the even greater thing is, there seem to be updates and new apps being released pretty much every week.

We’re being spoilt

TIPS TO HOST A BUSINESS MEETING UTILIZING ZOOM

With this in mind, in our office we’ve been talking about the next apps we’d like to see on our computers and devices. While it might be a while till we get an app that can freeze time, there have been some great ideas.

So, we wanted to ask you: What application would you LOVE to see to make your business better, or even help you out in your free time?

Would you like something that automatically prioritizes your day’s work? Or how about a gadget that makes you a coffee when you really need it?

We’d love to hear your ideas…

HOW DISTRIBUTED CLOUD COMPUTING ENHANCES USER EXPERIENCE

As cloud technology is gaining popularity, businesses are encountering challenges such security and reliability. This explains why th cloud market, edge computing, multi-cloud, and hybrid cloud are staging the ground for distributed cloud computing.

New generations are ready to move on from traditional methods and technologies to the cloud. This is possible once businesses acces the distributed cloud computing technology enhance user experience and other tasks.

WHAT IS DISTRIBUTED CLOUD COMPUTING?

Distributed cloud computing is a technology tha provides businesses with better knowledge abo the market to fulfill customers’ needs with inexpensive IT systems There are three origins the distributed cloud:

Public cloud Hybrid cloud Edge computing

BENEFITS OF DISTRIBUTED CLOUD COMPUTING

Public cloud providers distribute services in different locations The facilities are available to organizations that require low latency computational abilities. This will help control the consistency in the location to manage the public and cloud infrastructure through a single channel.

Distributed cloud computing will provide major benefits with improved performance. This is possible after eliminating the latency problems and reducing the risk of control plane inefficiencies or global network outages.

With the distributed cloud, you can create cloud networks, storage, and compute in a shared environment. These storage networks are available

avail their services.

The support, innovation, and productivity will not change because the public cloud providers will be responsible for managing distributed cloud substations. Below, you will find some benefits of the distributed cloud:

The support, innovation, and productivity will not change because the public cloud providers will be responsible for managing distributed cloud substations. Below, you will find some benefits of the distributed cloud:

Distributed cloud will increase compliance. This will ensure that the data is available in a specific location where customers can easily avail benefits.

The system will reduce the risk of network failure as the data is available in local and semi-local subnets. Different compute zones will be available with an

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increasing number of locations.

DISTRIBUTED CLOUD COMPUTING AND ENHANCEMENT OF USER EXPERIENCE

Distributed cloud computing tools enable businesses to process data in real-time. They can also manage their data and create a data foundation. They can enhance the user experience by driving new and innovative strategies with accuracy, consistency, and relevant data. Distributed cloud computing solutions allow businesses to customize their solutions to develop long-term customer relationships and offer faster, seamless services. With this advanced version of cloud computing, they can enhance their responses to discover customer preferences.

Distributed Cloud Computing and Future

Technology experts are planning the future of distributed cloud computing by keeping in mind the business sector’s needs and interests and similar industries. They focus more on cloud strategy, which concisely provides faster and better solutions to businesses.

Technology plays a vital role in enhancing business performance. However, businesses still need a solution so they can simplify their complicated IT structures. To drive better outcomes, businesses require an IT solution such as distributed cloud computing to simplify their tasks and activities and facilitate their customers with a better user experience.

TOOLS THAT EVERY BUSINESS SHOULD HAVE

Technology is expanding its roots across all domains of the business world. Similarly, technology is making a massive impact on the hiring process. By integrating an AI-

Googlealgorithms,topredict customersearches.Similarly, thisartificialintelligence algorithmalsohelpsbusinesses recruitqualifiedcandidates quickly.Herearesomeofthe

the resumes from candidates so you can make a better decision based on qualification and skills. It isn’t possible for humans to analyze and sort all the job applications accurately and creen hundreds arch for the h relevant past her qualities, it takes to s.

IDATES me to find and candidate. longer have to nkedIn reer fairs, and o find eligible rtificial an automate nd candidates other tasks.

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COMMUNICATION

Artificial Intelligence facilitates you with better communication with the candidates. Businesses use Chatbots for customer services Now you can use the same technology to reach qualified applicants, allowing you can gather their information and call them for an interview. These advances enable you to analyze candidates’ personalities to help you choose a better candidate.

HOW HOOTSUITE CAN MANAGE YOUR SOCIAL MEDIA CAMPAIGNS

Marketing has changed a lot since technology took over our business sector. We no longer require traditional marketing techniques to promote the product and services as social media platforms engage people on the internet. Today, most popular platforms on the internet, such as Facebook and Instagram, focus on social media marketing for business.

Various tools are available to increase the audiences’ engagement and business

CANDIDATEEXPERIENCE

Most candidates don’t receive a good response from recruitment teams. Sometimes, they fail to receive a response, once they send the resume and job application. This can create a negative candidate experience, affecting your business credibility in the market. If you want to hear from the candidate, you can provide a positive experience by automating an AI-based recruitment tool to your business.

REDUCEBIAS

Other than improving the candidate experience and saving your time, you can use artificial intelligence to reduce bias in the recruitment process When you use the workforce to hire candidates, there are high chances that the recruitment teams give biased responses. So with AI recruitment tools, you can diversify your teams, neglecting all racial, religious, and gender biases.

exposure Hootsuite is one of the most popular Social Media Management Systems out there. It allows you to track your social media marketing on different channels

Below, you will find some benefits of Hootsuite to manage your social media campaigns.

Hootsuite enables you to manage different social media channels from one platform

The tool provides multiple access for your social media team, decreasing human

error

You can also manage customer service from this platform.

You can also manage customer service from this platform.

Generate complete insights with information such as top referrers, number of clicks each day, etc.

Post and schedule your posts on different platforms at once

In conclusion, business owners are still unsure if they should adopt AI-powered recruitment tools for their business. They are struggling to trust artificial intelligence and consider the workforce better than these advanced technologies. However, it is essential to understand that artificial intelligence is not a competition. Rather, it is a tool to facilitate and streamline arduous tasks.

TIPS TO HOST A BUSINESS MEETING UTILIZING ZOOM

Planyourmeetingswitha schedulingapp. Createrecurringmeetings withsavedcallsettings This helpsavoidrepetitive adjustmentofthetool Saving yoursettingssavesyoualot oftimeforyoutomeetwith thesamegroupmultiple times.

TIPS FOR USING SPLASH TOOL FOR EVENT MANAGEMENT

Register your business on Splash at https://splashthat.com/ Choose the best program depending on the nature of your event

Customize your branding and bring new ideas to the table

Promote your business event on popular marketing channels

Manage all the Control your expense

arduous tasks and organize the event smoothly by tracking costs and

Generate valuable insights budget and improve the event management process

IMPROVE THE CONVERSION RATE OF YOUR ECOMMERCE WEBSITE

Ifyouwanttodrivemorepeopleto youreCommercewebsitethrough paidads,contentmarketing, affiliates,youmissanopportunity iftheyleavewithoutpurchasing.

Keep track of the participants by saving the list of people who attend

Collect information from the audience by providing registration forms

Record the session and share it with people who cannot make it to the meeting

Create an interesting waiting room for the audience

Learn some useful keyboard shortcuts

This highlights the importance of optimizing your website to increase sales engagement. When a visitor takes action on your website, it falls under an eCommerce conversion. In this article, we will discuss how you can increase the conversion rate on your website:

Design an attractive and engaging website

Create simple and easy navigation

Personalize your platform

Utilize social media eCommerce tools

Offer different discount options

Implement crosssells, upsells, and downsells

Allow guest checkout

Offer multiple delivery and payment options

BIGBUSINESS BREACH

Repercussions

When breaches occur, the business may incur costs such as mandatory credit monitoring for compromised theft repair, and additional compliance requirements. Affected customers may lose trust in the company, and the

PII Harvest

This information can be sold on the Dark Web for buyers to commit identity theft or easily access personal accounts.

Laptop

A laptop theft occurs every 53 seconds. Wether it's stolen from the office, or public transportation, such loss of a work device can lead to a severe breach.

Cell Phone

Studies show that the cause of many current breaches is due to employees using their mobile devices to access company information.

breach may be blasted on media outlets, tarnishing potential customer's opinions. Depending on the situation, the employee at fault can be placed on warning, receive mandated training, or be let go.

Malware

When installed, scammers can access files, or watch computer actions, in order to stealpersonal details and commit fraud.

Desktop

Experts warn against weaving personal and professional lives on work provided device, as this increases the probability of a breach.

VILLAIN OF THE MONTH

Each month we highlight a scam that demonstrates tactics criminals are using RIGHT NOW, that way you'll be better prepared when the next scam hits.

Dennis started a new job at a local university. He received cybersecurity training as part of his onboarding, but he didn't pay much attention He's received similar training in the past and knows all about strong passwords and what to look out for in a phishing email.

Dennis's third week of work was during finals Students were cycling in and out of his office, and coworkers were blowing up his email. In between meetings with students, he would go through his inbox as quickly as he could, skimming over content and prioritizing tasks that would take the least amount of time.

When Dennis came across an email asking him to confirm his new account, he clicked the confirmation button, plugged in his credentials (which were the same across all his university accounts), and filed the email away as another task completed.

Soon after, the university experienced a ransomware attack. The networks were compromised and rendered the school Wi-Fi unusable. They were forced to cancel all online and hybrid classes, and finals were forced to be extended, impacting graduation.

DID YOU SPOT THE RED FLAGS?

Dennisdidn'tpayattentiontohisonboarding becausehethoughtheknewthecontent,but suchtrainingcouldhaveprovidedhimwith universityspecificcybersecuritybestpractices. Dennisusedthesamecredentialsacrossall univesityplatforms,eventhoughheclaimedto haveknownaboutstrongpasswords.Thereisa differencebetweenknowing,anddoing,andin orderforcybersecuritytrainingtobeeffective, theknowledgelearnedmustbeputuseinorder toprotectdata.

Universities face a unique vulnerability with a large portion of their users living "on site," and experiencing high turnover. Addressing concerns that are specific to a company's niche could prevent scammers from targeting such weaknesses.

In academia, it is often the responsibility of IT to provide privacy governance, but a community culture that emphasizes everyone's duty to protect data would help serve all organizations.

For universities, January and May sees a peak in cybersecurity incidents This is during finals when students and staff are busiest Other institutions may also find that their busy season corresponds with an increase in unintentional data disclosures

Staff highlight: Apple Joy

This cat lover is a graduate of Information Technology. She started working as a Tech support for Linksys after graduating in 2010 and

worked her way up. She worked as a System Lead technician for an Engineering firm account and has been in the IT Industry for almost 12 years.

She started working with Capitaltek on October of 2020 as a Helpdesk Engineer. She handles

VOIP and Technical Troubleshooting.

She also works on Migrating Emails, setting up, and restoring Backup. She is now managing the Helpdesk Team and is working on improving the processes.

On the non-tech side, she has two cats now named Cookie and Alley. And she is a huge fan of Bruce Willis.

She just celebrated her birthday last April 26. Without her, Capitaltek wouldn’t be the same. Here’s wishing you a brilliant and hearty birthday, Apple!

We approve the Approvals app

If your people spend a lot of time emailing each other to get approval or sign off of documents, projects, or ideas, this one is for you.

The Approvals app in Teams

TECH FACTS

allows you to manage the things you need to sign off, and those you need others to sign off, all in one super-organized place.

You can also see the status of each request and who it was sent to, at a glance.

The first ever camera, a camera obscura, took a massive 8 hours to snap a photo. Imagine holding your pose that long... luckily it was the view from the inventor’s window 190 years ago. The first ever photo of a human was 1839. That only took 10 minutes of exposure.

In 2012 a robotic fish was placed in a tank of real golden shiners. The robot simulated the fish motions so well, it was eventually accepted and became their leader.

In 1982 the computer was name TIME magazine’s Man of the Year

ARE YOU STILL RUNNING YOUR BUSINESS FROM YOUR OFFICE?

Surprisingly, I’m NOT talking about hybrid or remote workers.

Instead,thequestioninthe headlinereferstoyourservers, yoursystems,andyour network.Aretheyallin-house?

Orhaveyou–likecountless otherbusinesses–moved everythingovertothecloud yet?

Migrating your business systems to the cloud can be a big and scary process. Then why are we seeing so many companies doing it?

That's simple - there are SO many benefits

First, it saves you money That’s because you only pay for the data you need rather than having a little bit more ‘just in case’. And it means that your systems won’t hold you back as your business grows.

But then there’s the security aspect too. When you migrate to cloud services you benefit from a

higher level of protection against data breach and theft Plus, cyber security aside, if you had a disaster in the office such as a burglary or a fire, you’d know your data is safe.

Of course, it’s a tricky process and there’s a lot of planning involved. But if you’re working with an expert to make the transition, you can rest assured that things will go to plan.

“The key to success for everything in business, science and technology is never to follow the others.”

Masaru Ibuka co-founder of Sony

INSPIRATIONAL QUOTE INSPIRATIONAL QUOTE OF THE OF THE MONTH MONTH

How Password Managers Improve Your Staff’s

Efficiency?

Online crimes are increasing each year, and in 2021, these crimes cost the world around $6 trillion. No doubt, it’s a serious risk, but a strong password can be an excellent line of defense. There is always a risk of a data breach when you don’t create strong passwords and don’t use password managers. You must have heard, listened, or read that, ‘the longer your password, the harder they are to crack.’ But the issue is longer passwords are not easy to remember because an average person needs to remember almost eighty passwords. What’s the solution, then? Password managers are the most effective solution.

WHAT DO PASSWORD MANAGERS DO?

When we talk about password management, it entails storing passwords, so you don’t have to remember them. Moreover, they can autofill the passwords. They can also create strong passwords for you. Most can be used as an app or browser extension.

More importantly, it reduces the risk of losing passwords and breaches. So, if you’re an individual or business owner, you should start using a one today They’re perfectly safe and won’t cause any damage

3 WAYS PASSWORD MANAGERS IMPROVE YOUR STAFF’S EFFICIENCY

These apps are safe to use, and in fact, they add an extra layer of protection. But can they improve your staff’s efficiency? Will it be beneficial for business owners? The answer is yes, it improves your staff’s productivity in the following ways.

1.

2.

3.

Auto Login

Stronger Password Creation

Fill Online Forms in a Few Seconds

So, when your staff doesn’t need to create, note down, or remember passwords, it will automatically improve their productivity. Read more here:

The Funnies

PUZZLES AND CROSSWORDS

Tech Quiz

Which state can be typed using just the middle row of a QWERTY keyboard? What company introduced the computer disk in 1956? In which decade was the @ sign chosen to be used in email address?

What’s the name of the space where you enter data in Excel spreadsheet?

What is a beta test?

The answers are below

Q&As

Q: How can I make my passwords more secure?

A: Use a password manager. It will generate and store long strong random passwords for all your accounts We can recommend the best one for your business

Q: Is a paperless office really better for security?

A: While paper documents are impossible to steal remotely, once they are lost there’s no chance of recovery Go paperless and invest in a good backup just make sure your IT partner is regularly checking its working properly

ACROSS

3. Global positioning System also known as

5. Send a signal

7. Helps messages reach people quickly.

8 Information that has been put into digital code

9. A code originally for the telegraph

10. Uses digital code with the help of cell towers so you can hear people better

DOWN

1. Earliest form of long distance communication

2 Object in space that transmit or sends signals to earth

4. A type of receiver that you carry with you.

6 This is what transmits signals over long distances without using a wire (Two words)

1.

2. 3. 4 5.

iHRAdvisoryServices

iHR Advisory Services is an all-inone HR solution for small and medium-sized companies. As certified HR experts, they provide practical HR policies and procedures. They also provide guidance on how to coach your people and solve business challenges, so you can drive your organization forward on the path to greater success.

HR made simple

Provides HR solutions that save you time and money, so you can

focus on what’s important. Your business!

Like the legal or accounting industries, HR is a regulated profession. Many people call themselves HR professionals, except they do not hold the appropriate designations of: CHRP, CHRL, or CHRE. All of their HR professionals are members and in good standing of the Human Resources Professionals Association and carry the proper designations and certifications.

ABOUT FOUNDER & CEO, SERGEY POLTEV

Founder and CEO Sergey Poltev, has been fixing computers since he was a kid. He immigrated to Canada to seek new opportunities, where he launched CALLGEEK (later renamed to CAPITALTEK) in 2008. Sergey was recognized in 2021 with a Forty Under 40 Awards from the Ottawa Board of Trade & Ottawa Business Journal.

Karen Brownrigg Founder & CEO at iHR Advisory Services ihradvisoryservices