Introducing Lab toolboxes Overview of the FLAGs’ work
Direct sales: the basics
Short chains:
Community Supported Fisheries & Fish basket schemes • •
CSF
Can We do it? •
What are they? –
•
Do local fishers want it? Is there sufficient local consumer demand? Do regulations permit it? No? Try something elsedirect sales, work on marketing local catch
Bringing fishers and local community together through co-op, business, fisher run program
How to?
Why do we need them? –
–
Fishers- fair price for their catch, take control of management, rewarded for responsible methods, potential for other revenue streams Consumersfresh, local, seasonal fish at a fair price. Support their local fishers and keep money in local economy
What a FLAG can do?
•
Research
•
Work with existing local networks, respected leaders in fishing community, local NGOs, groups, associations Outreach and promotion Pilot Start small
•
• • •
1.
Find a fisher –
2.
Feasibility Study –
3.
4.
Processing, transport, price, staff, structure, local partners
Media/Communications –
5.
Supply & demand, legality, consumers, local politics
Logistics –
S&D
Identify leaders/champions
Local media, events, chefs, consumer education
CSF Launch
Local branding & labelling
Insert toolbox
Fisheries and the experience economy Concept of experience economy – What does it mean? Experience ?
Experience !
Selling fish is much more than just selling fish itself
Tell, Show,
Involve
EXPERIENCE ECONOMY
100 %
The digital marketplace