MARINA UTAMI PORTFOLIODESIGN
2009-2012
ANALYZE + CONCEPT + COMMUNICATION + WHAT TO SAY + VISUAL + BRANDING + PROFILE + LOGO + PROMOTION + GRAPHIC DESIGN + PRINTED MEDIA + LAYOUTING + COMPOSITION + COLORS + ONLINE MEDIA + WEB DESIGN + MOTION GRAPHIC DESIGN + ANIMATION + AUDIO ADOBE PHOTOSHOP + ADOBE FLASH + ADOBE ILLUSTRATOR + COREL DRAW + ADOBE INDESIGN + ADOBE PREMIERE
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FINAL DISSERTATION: INNOVATION OF DIGITAL COMIC
BANTENG BETAWI DIGITAL COMIC Final project for my Bachelor Degree, I made Digital Comic as a innovation in digital media. I used Pitung Story from Jakarta Indonesia as the main story. I investigated and researched about the digital comic that has now in worldwide. And made several new innovation for my digital comic. The digital comic made in Flash and illustrations in photoshop. And then we made some promotion media to introduce the innovation to people.
BANTENG BETAWI IMPLEMENTATION
RESEARCH
EXPERIMENT
For starter, i search refrences about Digital Comic and i made some research about what was comic all about, the history, contenta, how to show it, SWOT (Strength, Weakness, Opportunity, Threat) about Digital Comic, and so on. From here i made some conclusion about what i shall do on my digital comic, considering the negative and positif effects from my research.
Exploring every techniques to use for the digital comic, whether its new or have already been used, with all the factors that can combine Digital Comic. Such as, transition, audio, typography, colors, movement, word baloon, comic panel, depth of field, and so on.
After i made storyline and references from Pitung old movie, I started to eaxplore more about Betawi (Jakarta) cultures to be more blended in my Digital Comic. Rough sketches, shape experiment and characters studies to be more precise in the digital comic.
FINAL ANIMATION SCREENSHOT
PROMOTION MEDIA OF BANTENG BETAWI
Using interactive media online, i made the comic half-motion so that comic essentials still can be found. This is a new way of presenting new comic media so that comics wont be lost in digital industries.
Designing for all the promotion of the DIgital Comic Banteng Betawi, with Black, White and Red as the main colors and character Pitung as the main interest for the promotion
Media: Adobe Flash Duration: +- 15 minutes Scenes: 8 scenes
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TALK CREATIVE DESIGN STUDIO
ONLINE DESIGN TalkCreative is a company based on Flash animation and creative online promotion. We mostly do online promotion for Hollywood movies distributor such as Warner Bros, Disney, etc. We also help promote Indonesian Movie companies such as Maxima Pictures, Alenia Pictures and couple of national local brand companies.
The Smurf - 40kb Banner Role: As a designer, concepting, layouting and execute in flash animation
The Smurf - Rich Banner (Mini Site Banner) Role: As a designer, concepting and make layout for the needs of the animation
Concept: To pinpoint Blue Color as Smurf characteristic.
Concept: Fun with Train Concept for the transition All images copyright of TalkCreative Design
Tower Heist - Rich Banner (Mini Site Banner) Role: As a designer, concepting, and layouting the panels
Something Borrowed - 40kb Banner Role: As a designer, concepting, layouting and execute the animation
Concept: Using a creative idea such as safe lock to be the Menu drop down
Concept: Simple, colorful and girly
Something Borrowed - Rich Banner (Mini Site Banner) Role: As a motion designer to animate the design and execute other sizes as well All images copyright of TalkCreative Design
Alenia Opening Title Role: As a designer, making creative concept for opening Title of Alenia Pictures Concept: Show Indonesian map as natinonality of the movie company and using gold stars as their symbolic on the logo company
Serdadu Kumbang - Movie Site Role: As a designer, concepting and layouting the movie site also layouting Horse Racing Game online and Pohon Cita cita
Di Timur Matahari - Movie Poster & Movie Title Role: As a designer, concepting the movie title also layouting the Movie Poster and Digital Comic Webdesign
Concept: Fun, Colorful
Concept: Fun, Colorful and using Papua Map as the iconic of the movie
All images copyright of TalkCreative Design
L.A Lights Streetbasketball - 50kb Banner Role: As a designer, concepting and execute the animation
L.A Lights “Yang Lain Bersandiwara, Gue Apa Adanya�- 50kb Banner Role: As a designer, concepting and execute the animation
Blibli.com Scan & Save Mission Interactive Site Role: As a designer, concepting and layouting scenes
Concept: Glowing and modern technologies as their base with the basketball player as highlight
Concept: Banner with multiple choice to make the user interactive too with the banner. Fun, Young, Teen concept
Concept: User can use their mouse to find and scan items in several places we design. Fun, simple and catchy to women
All images copyright of TalkCreative Design
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PORTFOLIO
PRINT AD Immunization Public Service Print Ad Message: For society to start immunization their kids Concept: To remind people with kids face as the main visual and IMUNISASI (Immunization) Word.
Stop Littering Public Service Print Ad Message: To make people realize how much trash they do in a day.
Indonesia Identity Public Service Print Ad Message: To remind people about how importance it is to protect our culture
Concept: Using simple iconic and 2 bright contrast colors for people to notice.
Concept: Using Wayang shape as the symbol of Indonesian Culture with “On Loan” Text, where the real Wayang is lost
Stop Smoking Public Service Print Ad Message: Its very hard to make people realize how much smoking can give worse effects. So i tried to find what most important thing to people at the future. Generation. The idea is to make people scared that smoking can put people’s heritage in danger. Concept: Using tree of generation layout and smokes that burn the whole tree.
5 Bebaskan Burung Lanka (Freeing Rare Birds) Public Service Print Ad Message: In Indonesia, high government people tend to keep rare birds as their pet. Meanwhile we try to protect the birds from extinaction. Concept: Since high government people really care about their health. We give influence to them to free their birds pet because they are contagious in delivering disease to human
COMPANY BRANDING
FEMALE DAILY NETWORK Female Daily is a network of digital destination specifically catered to women. The company own and manage several websites: fashionesedaily.com (fashion, beauty & lifestyle) mommiesdaily.com (parenting & family) and popsdaily.com (celebrities), as well as Female Daily Forum, currently one of the biggest women online communities in Indonesia, with over 30,000 members. Providing tips, events, entertainment for women needs. Female Daily consist of Mommies daily, Fashionese Daily, and Pops Daily. They also helps other in branding company in online world. Many brands put up their ads in their website, especially women brands. In this company, I’m charge in of the graphic design needs, for female daily events, corporate identity, also making banner for some of the brands in Indonesia.
Female Daily Network Logo Rebranding www.femaledaily.com www.mommiesdaily.com www.fashionesedaily.com
Lets Moove It Again A Program where people can donate to help unsupported children on the street can get milk carton in order to make them healthier. Every donator will be given Tshirt Lets Moove It Again I designed every promotion needs for the charity programme
Mommies Daily Ad Mommies Daily is one of the group from Female Daily Network, specialize in helping Indonesian Mother, giving them tips on how to take care of their children, pregnancy, and other issues related on being a housewife. We often make events where Indonesian Women can learn new experience on how to become good mother. We published book about pregnancy, tips online and also made vaccination schedule for mothers to remind them
Women Wired Weekend is the big event Female Daily Network establish in February 2012. One of the main event is the conference, you can learn from prominent speakers on several topics including: online business, online female market, online community, finance, education, leadership, career and family. There’s also Female Daily MarketPlaza where women can shop local brands and hard to get fashion and beauty items from overseas as well as vintage items.
Logo Concept Fun, modern, simplicity, yet still have feminism side. To achieve this kind of look, i decided to use rounded font and use a wire symbolize “W” letter and throne.
I’ve made several alternatives until we settle down to the current logo.
Bunga Accessories is the first and the biggest accessories store in Indonesia for female teenagers, with concept of “Bunga Best Friends Forever”.
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COMPANY BRANDING
BUNGA ACCESSORIES
We developed many events, programmes, and promotion for Bunga Branding Strategies. I was in charge of all design need for Bunga Accessories, including: • Media Promotion: including flyer, banner, calender etc • Flo’s Pocketbook: small magazine every 2 months • Wallpapers • Website Interface: www. aksesorisbunga.com • Sticker for interior Bunga Accessories stores • Characters of Flo and Friends • Bag Packing Design The design has to be girly, full of fun, and attracted for female teenagers.
FLO’S POCKETBOOK Flo’s Pocketbook is a free magazine from Bunga Accessories launches every 2 months. The contents usually about fashion, news, accessories, quiz, etc. I was in charge of Flo’s Pocketbook for about a year 20092010. The team basically a graphic designer, a copywriter, and events team.
Paper Bag Bunga for customers
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COMPANY BRANDING
LEGACY PARTY BAR
Legacy is a new party bar in Bandung, Indonesia. One of the exclusive and high class club. We managed to do the promotion of every events for every week, including making Flyer, Baligho, and Newspaper Ad. I was in charge of the flyer and baligho design for about 10 months. Every week has different themes. So i adjust the design based on theme of the week.
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CORPORATE IDENTITY My Smart fx One of a new trade market in Indonesia. It is a branch of MONEX Indonesia. For more info visit:www.mysmartfx.com Concept: Based on fast tight schedule and high quality produce. I use an arrow to symbolize the trading process. Since it is targeted to young people, bright colors and formal font would fit.
Cemerlang Valasindo Cemerlang Valasindo is one of the trade market in Indonesia. Located new in Jakarta Indonesia. Concept: Cemerlang Valasindo help their costumer to cooperate in their trading process. Based on the concept, i use 2 shapes colaboration as the symbol of working together to success
Closet Quickies Closet Quickies is an online shop for a second hand items for women, such as clothes, bags, purse, etc. For more info please visit: www. closetquickies.com Concept: A hanger to symbolize about fashion and clothes and recycle icon to give message about second hand items
Kubik Indonesia Kubik Indonesia is a new logistic provider in Indonesia, joined with couple of international companies to cooperate the shipping Concept: Using the word “Cubic” (red:Kubik) as the base, i use a 3D cubic for “K” letter respresentative. It has to be strong, modern and masculine feeling for the fonts and colors.
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WEB DESIGN
Materials
Wire Frame
Sorella Webdesign Sorella is one of Indonesian Brand of Women Underwear
Takaful Indonesia Webdesign Takaful Indonesia is one of Syariah Insurance in Indonesia
Concept: Feminine style and comfy for them to open the site
Concept: Corporate and unique
Pupuk Iskandar Muda Webdesign Pupuk Iskandar Muda is one of the largest fertilizer company in Indonesia, based in Kalimantan Concept: Corporate and modern
Other webdesign international i have designed
Tiketux Webdesign Tiketux is a new innovative company established in late 2011 and serviced in ticketing online for booking travel land transportation in Indonesia
CONTACT ME MARINA UTAMI +62 81 222 677 11 marinautami@gmail.com be.net/mhar www.mhardesign.daportfolio.com